高考英语复习课时提能练6Culturalrelics(含解析)新人教版
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课时提能练(六)Ⅰ.阅读理解A(2019·贵阳适应性考试)When the weather's hot，do you enjoy a glass of Brad's Drink while watching your TV made by Tokyo Telecommunications Engineering，and surfing the web using a search engine called BackRub？No？Neither do I．That's because all these companies have changed their names.Brad's Drink is now Pepsi.The mouthful that was Tokyo Telecommunications Engineering has become，simply，Sony.And BackRub is now known as Google.Though I must admit，the idea of a back massage does sound good right now!Joking aside，choosing the right name for your startup is a serious matter.Think of the case of a small Canadian company called Research In Motion，who in 1998 had just developed a hightech mobile phone that could send emails.They were torn between names like MegaMail and ProMail.Then they sought the help of consulting firm Lexicon，who specializes in brand names.They had other ideas.They brainstormed words connected to enjoyment and freshness.Someone sa id“strawberry”．Then someone else suggested“blackberry”．Lexicon's boss added two capital letters，and there you have it：BlackBerry was born.Since then it has sold over 33 million handsets to customers around the world.Would it have sold as well if it was called MegaMail？Who knows?Recently，BlackBerry sales have been overtaken by Android phones and Apple's iPhone.Lexicon's founder David Plaeek is a big fan of simple brand names like those Apple chooses：the iPhone.They took a household word and by putting one letter in front of it，it ends up being game changing.So，for all you entrepreneurs(企业家) out there，make sure you allow time to develop a catchy and memorable name.Think about what makes your company different.What's your USP(独特卖点)？Maybe you can reflect that in your name.What about you？What would you call a company if you had one?【语篇解读】本文主要讨论了给公司或产品起名字的艺术。
1．Which of the following is the original name of BlackBerry?A．Brad's Drink.B．Tokyo Telecommunications Engineering.C．BackRub.D．MegaMail and ProMail.D [细节理解题。
根据第四段第一句“They were torn between names like MegaMail and ProMail”可知，黑莓的原名是MegaMail和ProMail，故选D。
]2．What is Lexicon?A．A consulting company.B．A handset company.C．A drink company.D．A telecommunication company.A [细节理解题。
根据第四段第二句“Then t hey sought the help of consulting firm Lexicon，who specializes in brand names”可知，Lexicon是一个专门给品牌起名字的咨询公司，故选A。
]3．What is Lexicon good at?A．Giving proper names to persons.B．Giving proper names to a brand.C．Making Android phones.D．Making its company different.B [推理判断题。
根据第四段第二句“Then they sought the help of consulting firm Lexicon，who specializes in brand names”可知，Lexicon是一个专门给品牌起名字的咨询公司，故选B。
]4．What would be the best title for this passage?A．The Art of DesigningB．Apple's iPhoneC．The Art of NamingD．Research in MotionC [标题判断题。
根据第一段最后一句“That's because all these companies have changed their names”，并结合全文的内容可推知，本文主要讲的是给公司或产品起名字的重要性，即“起名字的艺术”，故选C。
]B(2019·日照检测)Comic Con，short for“comic convention”，is an event where fans gather to share and celebrate their love for comicrelated pop culture.The first comic book conventions were held in the USA in the 1960s and since then they have become extremely popular all over the world，with some of the bigger events drawing crowds of over 100，000 people and lasting several days.Nowadays there are much more than just comic books on show at a comic con.The most popular events have expanded to include many other types of media and art forms，for example cartoons，scifi，video gamesand TV series.One of the highlights of a comic con for many fans is the ability to interact(互动) with celebrities of the industry as many artists，writers，actors and directors will appear as special guests.These special guests sign autographs(亲笔签名)，pose for photos with fans and hold question and answer sessions.Sometimes the fans will queue for several hours to meet these special guests!Of course there are a lot of goods on sale at a comic con.From comic books to posters and Tshirts to toys，the options are endless but there is one thing in particular that sets comic cons apart from ordinary trade fairs and that is cosplay.Cosplay is the name given to dressing up as your favorite characters from comics，TV and other types represented at comic cons and it has become common for many fans at comic cons to do this.Many people make their own costumes and some of them are very elegant.Cosplaying has become an important part of comic cons all over the world and there are even competitions for the best cosplay!Going to a comic con is like stepping into another world full of superheroes，time travelers，monsters and robots—you can really find them all at a comic con！It is a great place to be your favorite character for a day and share your love of all comicrelated things with other likeminded people.【语篇解读】本文是一篇说明文，介绍了国际动漫展的历史、现状和内容等。
