外贸英语函电 PPT课件

完整版PPT课件
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• 缩写：
– 除了少数国际商业界确认的缩写，如CIF、FOB等外， 应尽量避免使用缩写，尤其是机构或组织名称，最好写 出它的全部字母。
• 数字：
– 不同国家的人对某些数字的表达方式不一样，例如：英、 美两国对billion的理解不一样。所以最安全的办法是数字 和文字同时使用，例如：
– In the event that you speak to Mr. Wood in regard to production,ask him to give consideration to the delivery schedule.
– If you speak to Mr. Wood about production,ask him to consider the delivery schedule.
a门牌号码街路名c县州名及邮政编码d国名businessletterattentionline写信人有时希望所发信件能够迅速递交经办人或经办部门办理可在封内地址下一行和称呼上一行加上经办人姓名
unit 1 business letter writing
• Principles of good communication
完整版PPT课件
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Unit 2 establishing business relations
• Structure of a start letter
Source of information
We learned from the commercial counselor’s office of our embassy in your country that you are interested in Chinese handicraft.

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七、教师队伍建设
• 教学队伍职称、年龄结构合理。本课程组共有4名专职主讲教师， 两名外聘职业经理人担任实训教师。100%的主讲教师都具备 “双师”素质，100%主讲教师具有丰富的涉外企业工作经验。 课程组教师教学经验丰富，在课堂上能理论联系实际，教学效果 好，连续多年评教结果优秀；主持或参与国家、省、市级课题多 项；有较强的社会服务能力，为各类培训机构、企业培训，并担 任各种外语考证的考评员；建立了校企课程教学合作机制，聘请 了1名长期工作在涉外企业的优秀管理者担任课程客座教师，为学 生举办主题讲座并承担课程建设和实践性教学任务。
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四、课程设计的理念与思路
• 3、教学模式 • 在教学模式上，我们提出了“TTP”教学模式， • 即课堂教学（Teaching）、 • 校内模拟实训（Training） • 和校外顶岗实习（Practice）相结合。
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五、教学方法与手段
• 一、教学方法 • 1.案例教学法 • 本课程所采用的教材以案例为主线编写。因此，我们首选案例
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八、教材建设
• 课程辅助校本教材内容来自区域经济中优势行业或产业外贸典
型工作任务。我们针对高职高专学生的特点，听取企业专家意见， 准备编并写出版国家了“十一五”教材《商务英语函电》。本书 内容涵盖了书信结构，建立业务关系，询盘、报盘和还盘，形式 发票，通信方式，促销，付款方式，包装，保险，装运，投诉和 索赔等贸易业务。每章涉及一个外贸行业（如服装、石材、树脂、 包袋、机械模具、电器），遵循了“应用型原则”,突出了外贸信
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五、教学方法与手段
• 二、教学手段 • 采用多媒体教学手段呈现真实工作案例 • 运用现代化的多媒体技术进行教学，提高学生的学习兴趣。
根据需要补充真实案例材料等相关内容。以教材为为主要学习资 源，充分挖掘、建设课程学习资源库，如通过我校毕业生收集外 贸公司具有不同行业特点的实际往来信函、各种商品交易会图片 和影像资料、以及泉州、晋江等地的一些著名外贸企业的介绍资 料、国内着名B2B商务网站等资源转化为CALL课件在课堂上演 示，供学生学习。这样，课程内容可以得到不断地更新，从而从 多方面体现课堂内容的多样性和实用性，促使学生能够一步步地 更有效地来熟悉各个业务环节。

dissatisfaction. ▪ （肯定）：也许在下一次，即可向贵方邮寄所需货物。 ▪ Perhaps next time we can send you what you require. ▪ （否定）：非常抱歉，我方此次无法满足贵方要求。 ▪ We regret our inability to serve you at this time.
▪ Depositing money with us, our bank can pay you high dividends.
▪ Depositing money with us, you earn high dividends. (rewriting)
▪ 避免夸大其辞。比如：
▪ It is the lowest price available to you.
Francisco, we have bimonthly direct services. ▪ “bimonthly” 一词含有两个意思，即每月两次和每两个
月一次，这对于读信人 来说，就可能感到迷惑不解。

▪ 改写（rewriting）：
▪ a. We have two direct sailings every month from Hong Kong to San Francisco.
第三章 商务信函书写原则 Writing Principles of the Business Letter
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▪ 1. 礼貌 （Courtesy）
▪ 礼貌绝不是简单的客套。它是一种真诚的对“收信人的态 度”。
▪ 试比较：
▪ We have received with many thanks your letter of Oct. 7, and

The stone of the relevance should be tailed to the recipient, taking into account their position, culture, and preferences
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Writing Skills for Foreign Trade English Response
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The active voice is more direct and consistent, making it
easier for the reader to understand the message
Average jargon or technical language
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Technical language or industry jargon can be fusing and
Closing Salute and Signature
The concluding remarks and signature are the final part of the format for foreign trade English letters, representing the professional competence and politeness level of the writer.
Basic Principles of Foreign Trade English Response
Correct Terminology
Clear Structure
Policy Language
Proofreading
Using the correct terms and phrases specific to the field of international trade is essential to communicate effectively

探索如何提高外贸英语函电的写作水平和效率，例如积累词汇量，阅读范例信函 和进行模拟练习。
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实用技巧和范例
了解商务信函的实用技巧和范例，例如怎样写询盘信，回复投诉以及提出建议等。
结论
总结基础知识和实践经验
总结学习外贸英语函电的基础知识和实践经验，加深对课程内容的理解。
回顾学习的收获和成果
回顾学习外贸英语函电所获得的收获和成果，以及如何货方式等，以便能够正 确地表达意思。
商务信函的写作规范 和注意事项
了解商务信函的写作规范 和注意事项，包括语法准 确性，礼貌用语和正式性 等要点。
商务往来实践
常见情景和问题
掌握商务往来中常见情景和问 题，例如洽谈合作，解决纠纷 和催款等。
问题和挑战
跨文化沟通
学习如何应对商务往来中的各 种问题和挑战，例如语言障碍， 文化差异和货物损坏等。
掌握商务往来中的跨文化沟通 技巧，例如尊重他人文化，避 免误解和合理调整期望值等。
写作技巧和方法
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写作技巧和方法
学习商务信函的写作技巧和方法，例如清晰简洁的语言，逻辑结构和恰当的礼貌 用语。
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提高写作水平和效率
展望未来发展和应用前景
展望学习外贸英语函电的未来发展和应用前景，以及如何不断提升自身的专业水平。
《外贸英语函电》PPT课 件
外贸英语函电课件大纲
简介
外贸英语函电是指在国际贸易中使用的商务信函，并且是用英语撰写的。学 习外贸英语函电对于从事国际贸易的人员至关重要。
外贸英语函电的基础知识
商务信函的格式和结 构
了解商务信函的标准格式 和结构，包括信头，日期， 称呼，正文和落款等部分。
商务信函中的常用词 汇和用语

E⁃mails.The former is the abbreviation of facsimile，which is
actually an exact copy of a document，a picture or a piece of
writing sent or received by an electronic system using telephone
18.Please send us a copy of your illustrated catalog，quoting your prices FOB Shanghai if possible.Meanwhile，please indicate the time of delivery you usually offer. （6）Yours faithfully， （7） Jameson & Sons Ltd. • S.F.LOVER（Managing Director） （8）Encl.
Text B
The Language of Modern Business Letters
All business letters have two main functions：
A）To ask for and give a reply to an enquiry，offer，order or complaint. B）To keep a record of all the important facts for ready reference.
Text B
The Language of Modern Business Letters
is often long
and complicated.Such letters are liable to confuse the

Learning objectives:
•To enable students to master the principles of business letter writing; •To become acquainted with the general layout of most business letters; •To skillfully write structural parts of business English letters with proper styles; •To be familiar with the procedures of foreign trade, parties and documents involved.
Unit 1 Business Letter Writing
1)信头(letterhead)
1 Structure
－－－
Hale Waihona Puke 2）编号，日期(reference and date) 3）封内名称和地址 (inside address) 4）经办人(attention)
5）称呼(salutation)
6）事由（标题）(subject/caption)
In most cases, the business letter will be the first impression that you make on someone. For this reason it is important that you are diligent in your task of writing an effective business document. Even though business writing is possibly less formal than it once was.

Language Style and Poly Language
Language Style
The language style should be formal and objective, avoiding colloquial language or slang It should also be consistent and clear, avoiding redundancy
• Writing Skills for Foreign Trade English Response
目录
CONTENTS
• The Practical Application of Foreign Trade English Response
• Common problems and solutions in foreign trade English correspondence
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Overview of Foreign Trade English Response
Definition and characteristics
Definition
Foreign Trade English Correspondence refers to the written communication in English used in international business transactions It encompassed letters, emails, and other business documents exchanged between businesses in different countries
Use formal and professional language to understand a sense of seriality and professionalism

❖ VI. Write a reply to the following given letter.
❖ VII. Translate the following sentences into English (C→E).
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❖ VIII. Translate the following passage(excerpts from contracts) into Chinese
❖ 1. Try to avoid irritating(惹人生气的) and offensive（得罪人的） statements in your letters; Compare the following sentences:
❖ 1a:Why didn’t you read the instruction（说明书） before using the machine? ❖ 1b:You are requested to read the instruction before using the machine. ❖ 2a: In a company as large as ours, we seldom take an order of less than 2000
business letters; 4. Be able to write different business letters in specific situations; 5. Know the language features of international business contracts and be able
to draft them by yourselves.
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Final examination
❖ I.Fill in the blanks with proper prepositions .

❖Cargoes fall into three groups: (1) Bulk cargoes or cargoes in bulk: like wheat,
mineral ore, coal, etc. (2) Nude cargoes: like vehicles, bronze or steel
Types of marking 2-Indicative/warning marks
Indicative marks ❖ Handle with care ❖ This side up ❖ Keep dry / Keep away from moisture ❖ Keep away from heat ❖ Use no hooks ❖ Keep flat ❖ Fragile
❖ packing instructions ❖ packing specification ❖ packing list ❖ packing charges ❖ ❖ waterproof packing ❖ seaworthy packing ❖ customary packing/Neutral Packing中性包装 ❖ gift packing ❖ portable packing ❖ nude packing裸装 ❖ inner packing ❖ shipping packing/outer packing
Marking
Types of marking 1- Shipping Marks唛头
❖ Shipping marks are not only stenciled on the transportation packing of cargoes but also appear on the invoices, insurance documents, bills of lading and some other documents.Packing ad Shipping Marks

Ms. Cecilia Green Sales Manager ABC Company 123 Berry Drive Minneapolis, MN55106 U.S.A.
Unit One Introduction to Business Letters (商务信函概论)
Examples of the Formats of Inside Address:
Unit Six Non-firm Offers
Unit Seven Counter-offers
Unit Eight Placing & Confirming an Order
Unit Nine Declining an Order
Unit Ten Placing Repeat Orders
Unit Eleven Terms of Payment
24th March, 2004 March 24th, 2004 24 March, 2004 March 24, 2004
Unit One Introduction to Business Letters (商务信函概论)
Examples of the Formats of Inside Address:
Unit One Introduction to Business Letters (商务信函概论)
Elements of Business Letters and Their Positions in the Letter:
Letterhead
Reference Number Date Inside Address
D. COMPLETENESS Our letters should include all the necessary information and data.