MODULE 3 BUSINESS TOPIC
3.1 Communication at work
VOCABULARY Mean of communication
1 What does this quotation mean to you?
‘Think like a wise man but communication in the language of the people.’
W.B. Yeats, poet (1865-1939)
2 Delete the verb that does NOT go with each type of business communication.
0 an email send /draft /post
1 a phone call do/make /receive
2 a press release put up /issue/put out
3 an advertising campaign launch/run /make
4 a presentation give /make/ tell
5 a meeting or seminar hold /attend /carry out
6 a report produce/run/publish
精品文档 . Module 1.1 World of work
Training and workshops P6
精品文档 . What does your job involve? P7
The present simple P8
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. Module 1.2 Personal and professional details
Meeting people P10
Job and work P12
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Module 1.3 BEC Preliminary Exam
P14
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P15 Reading Test
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. Module 2.1 Working in progress
New projects P16
The present continuous P17
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Temping is learning P18
Temporary jobs P19
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. Hiring and firing P19
Module 2.2 Making arrangements
Arranging a meeting P20
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Confirming a meeting P21 精品文档 .
Prepositions of time: at ,in , on P22
Accepting an invitation P22
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Module 2.3 Writing Test P24
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精品文档 . Module 3.1 Company biography P26
The past simple P27
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Company profile P28
Module World of work
Training and workshops P6
What does your job involve P7
The present simple P8
Module Personal and professional details Meeting people P10
Job and work P12
Module BEC Preliminary Exam
P14
P15 Reading Test
Module Working in progress New projects P16
The present continuous P17
Temping is learning P18
Temporary jobs P19
Hiring and firing P19
Module Making arrangements
Arranging a meeting P20
Confirming a meeting P21
Prepositions of time: at ,in , on P22
Accepting an invitation P22
Module Writing Test P24
Module Company biography P26
The past simple P27
Company profile P28
Presenting your company P29
Module Company performance P30 What companies do P30
Press release P31
Company structure P31
Production, sales and share prices P32
The art of selling
Selling
1 What do these quotations suggest are the qualities of a successful salesmen?
‘Your attitude, not your aptitude, will determine your altitude.’
'People don't buy for logical reason. They buy for emotional reasons.'
'Failure is a detour, not a dead-end street’.
'People often say that motivation doesn't last. Well, neither does bathing–that’s
why we recommend it daily.'
‘The complaining customer represent a huge opportunity for more business.'
Zig Ziglar , author of Secrets of Closing the Sale
2 Have you ever sold anything? Do you consider yourself to be good at selling?
Why?/Why not?
3 Complete this short article about the importance of selling using the words given
below.
prospective emotional unique competitive price maker
added after-sales
There is so much competition in the market place today, particularly (0) price
