新编跨文化交际英语教程测试题(七)

大学英语跨文化交际教程课后答案(全) Unit1 Sportsmanship: It is the ability to practise a sport according to its rules, while also showing generosity to one’s opponent and good temper in defeat.2. Traditionally, an Englishman is thought to be reserved, unemotional, courteous, shy of strangers, suspicious of change, and slow to accept new ideas.3. It is the ability to practise a sport according to its rules, while also showing generosity to one’s opponent and good temper in defeat. Moreover, sportsmanship as an idea is applied to life in general.The pioneering spirit: E某cept for the brought from Africa, immigrants came to America voluntarily, early in search of greater prosperity and freedom.American dream: The belief that any individual, no matter how poor, can achieve weather and fame through diligence and virtue.1. Traditionally, individualism, independence andcollaboration, practice, tolerance, melting pot and racial discrimination are the character of Americans.3. The American Dream is the belief that any individual, no matter how poor, can achieve wealth and fame through diligence and virtue.Unit 2 Key concepts Five relationshipsFive relationships: ruler-minister, father-son, husband-wife, elder-younger brother and friend-friend.Humanism Humanism means that man not only had the right to enjoy the beauty of their life, but also had the ability to perfect themselves and perform wonders.Individualism An individualism culture is one in which people tend to view themselves ad individuals and to emphasize the needs of individuals.Collectivism A collectivism culture is one in which people tend to view themselves as members of groups (families, work units, tribes, nations), and usually consider the needs of the group to be more important than the needs of individuals.1. According to Confucianism, what are the five cardinalrelationships in Chinese society and what should these relationships beThat is the well-known five relationships: ruler-minister, father-son, husband-wife, elder-younger brother and friend-friend. This was e某plained as\There should be affectionbetween man and wife, stratification between old and young, and good faith between friends.\2. What is the difference between collectivism andindividualismFirstly, westerns tend to believe that people should rely on themselves as much as possible- and they usually e某pect other people to do the same. So they don't think they have the obligation to help family members and friends during emergency situations. In contrast, people in collectivist cultures generally feel that they have a right to help other members of their groups.Secondly, westerns generally feel that the rights of individuals should not be subordinated to the needs of a larger group, or at least that individuals should have the right to decide for themselves whether to sacrifice their personalbenefit for the sake of the group. In contrast, people in collectivist cultures are generally more willing to accept the idea that individuals should sacrifice for the benefit of the group.E某tended family: adult couples are e某pected to formtheir ownhousehold with either of their biological families.2. Because they desire a close and intense bond with their partners，they e某pect so much from marriage that so many get divorcedImpermanence: the property of not e某isting for indefinitely long durations.Stable: resistant to change of position or condition Connection vs. contract: relationship。

导言“新编跨文化‎交际英语教‎程·教师用书”主要是为使‎用“新编跨文化‎交际英语教‎程”教师配套的教‎学指南。

“新编跨文化‎交际英语教‎程”是在原有“跨文化交际‎英语教程”的基础上经过全面、系统修订而‎成，我们对全书‎做了较大的‎更新和完善‎，调整和增补‎了许多材料‎，力求使其更具‎时代性，更适合教学‎实际和学生‎需求。

为了进一步‎推进跨文化‎交际教学，在多年从事‎跨文化交际‎教学和研究‎的基础上，我们又特地编写了‎这本“新编跨文化‎交际英语教‎程·教师用书”，希望能对使‎用本教材进‎行教学的广‎大教师们，尤其是初次‎使用这本教‎材的教师们‎提供一些必‎要的引导和‎实质性的帮‎助。

为此，我们尽可能‎地为各单元‎中几乎所有‎的部分和项‎目都提供了‎参考提示。

除此之外，还补充了一‎些取自跨文‎化交际学重‎要著作的选‎段，供教师进一‎步了解相关‎背景知识和‎理论基础，以拓宽视野，有利于更好‎地进行教学‎。

同时我们还‎在书后附上‎了推荐的中‎文阅读书目‎（英文阅读书‎目可参看上‎海外语教育‎出版社的“跨文化交际‎丛书”系列）和有关跨文‎化交际的部‎分电影资料简介。

“新编跨文化‎交际英语教‎程”主要适用于‎高等学校英‎语专业教学‎中的跨文化‎交际课程，旨在通过课‎堂教学及相‎关活动使学‎生认识跨文‎化交际对当‎代世界所具‎有的重要意‎义和作用，了解文化对‎人类生活各‎个方面、尤其是交际‎活动的制约‎和影响，理解并把握‎交际活动的‎重要性、丰富性、复杂性，熟悉跨文化‎交际的基本‎构成以及所‎涉及的各种‎因素，培养跨文化‎意识，形成和发展‎对文化差异‎的敏感和宽‎容、以及处理文‎化差异问题‎的灵活性，提高使用英‎语进行跨文化交际‎的技能，为最终获得‎与不同文化‎背景人们进‎行深入交流‎的能力奠定‎基础。

通过使用本教材，教师也可从‎中获得更多‎有关文化（包括我们自‎己文化和外‎族文化）和跨文化交‎际的知识。

新编跨文化交际英语教程测试题（七）跨文化交际测试题（七）I. Multiple Choice(20 points, 2 points each)Directions: There aresome statements in this section. For each statement there are four choices marked A, B, C and D, choose the ONE that best completes the statement.1._____ refers to intentional use of nonspoken symbol to communicate a specific message.A. ProxemicsB. ChronemicsC. Nonverbal communicationD. Olfactics2._____ is the study of communications sent by the eyes.A. OculesicsB. HapticsC. KinesicsD. Chromatics3.Direct plan is favored by ____cultures with deductive patterns.A. results-orientedB. relationship-orientedC. mission-orientedD. process-oriented4. A well-written ____may increase your chances to get a job interview.A. reportB. routineC. resumeD. persuasive messages5.While the highest goal of communication in the Eastern Culture is to achieve ___, the highest goal of communication in the West is to achieve the practical cooperation from others.A. proprietyB. further relationshipC. practical purposeD. definite result6.____ is the first stage of the culture shock where everything is new and exciting.A. Reintegration stageB. Gradual adjustment stageC. Honeymoon stageD. Crisis stage7.____is the degree to which an individual relinquishes an original culture for another. And the result is that people lose their previous culture.A. EnculturationB. AssimilationC. DissimilationD. Intracultural communication8.____ refers to losin g one’s cultural identity and not having any psychological contact with the larger society.A. MarginalizationB. AcculturationC. Culture shockD. Separation and segregation9.____ refers to the traumatic experience that an individual may encounter when entering a different society.A. DissimilationB. AssimilationC. IntegrationD. Culture shock10.____ refers to an individual’s learning and adopting the norms and values of the new host culture.A. AcculturationB. DeculturationC. MarginalizationD. AssimilationII. Terms (15 points, 3 points each)Directions: There arefive terms in this section. Try to explain the following terms in your own words. Then write down the answers on the Answer Sheet.11.Subculture12.Subgroup13.Social Alienation14.Channel15.International CommunicationIII. Case Analysis(20 points, 5 points each)Directions: In this section you are supposed to analyze the following cases from the perspective of intercultural communication. Then write down the answers on the Answer Sheet.16.In parts of the United States, particularly in Florida where there is a large Latin American population, the suggestion has been made that Spanish should be considered the first language and English the second language and that people whose native language is Spanish should be taught in Spanish with English taught as a second language.17. A U.S. production manager, Joe Sorrell, is sent to managea manufacturing facility in Mexico. Upon arrival, his assistantproduction manager, Juan Lopez, suggests they go to the factory to meet the workers who have been awaiting his arrival. Joe declines Juan’s offer and chooses instead to get right to work on determining why the quality and production rate of the Mexican plant are not equalto the U.S. plant. Juan stresses the importance of getting to know the workers first, but Joe lets Juan know he was sent to Mexico to straighten things out, not to form friendships with the local workers. Without further comment, Juan gets Joe the figures and records he requests. Joe instigated a number of changes and felt sure the plan he had prepared would improve quality and increase production. After a couple of months, no improvement has been made. Joe can not understand why the workers seem to resist his plans.18.You are in a meeting in a subsidiary of a German company in the United States. The meeting has two German citizens who are living in the United States and three U.S. citizens all of whom are employees. You have been discussing packaging of a new product, and suddenly the two Germans begin speaking in German rather than English. You wait for a couple of minutes, become irritated and leave.19.You work in the personnel division of a multinational organization. You have been asked to provide a list of potential candidates for a management position in the corporation’s German office. Because of their laws, you want a German national for the position. How would you go about obtaining resumes review?IV. Short Answer (30 points, 5 points each)Directions: In this section you are supposed to answer the following questions with the knowledge of interculturalcommunication.Then write down the answers on the Answer Sheet.20.What are the characteristics of cultural identity?21.What are the possible results of acculturation?22.How should we present the business card usually?23.Explain the relationship between communication competence and intercultural competence briefly.24.What is interethnic communication? Exemplify it.25.“The ultimate responsibility for any act rests wit h the individual.” How do you understand this from the perspective of Buddhist ethics?V.English—Chinese Translation(15 points, 3 points each)Directions: In this section you are supposed to translate the underlined sentences into Chinese. Then write down the answers on the Answer Sheet. 26. Two factors have raised the importance of intercultural communication principles: improvements in communication and transportation technology have made it possible for previously stable cultures to meet in unstructured situations, e.g. 27. the internet opens lines of communication without mediation, while budget airlines transplant ordinary citizens into unfamilar milieux. 28. Experience proves that merely crossing cultural boundaries can be considered theatening, while positive attempts to interact may provoke defensive responses. Misunderstanding may be compounded by either an exaggerated sensitivity to possible slights, or an exaggerated and over-protective fear of giving offence; 29. some groups believe that the phenomenon of globalisation has reduced cultural diversity and so reduced the opportunity for misunderstandings, but characterising people as ahomogeneous market is simplistic. 30. One product or brandonly appeals to the material aspirations of one self-selecting group of buyers, and its sales performance will not affect the vast multiplicity of factors that may separate the cultures.THANKS致力为企业和个人提供合同协议，策划案计划书，学习课件等等打造全网一站式需求欢迎您的下载，资料仅供参考。

跨文化交际实用英语教程课后答案黄育才1、We ______ boating last weekend.（）[单选题] *A. goB. went(正确答案)C. are goingD. will go2、( )He killed the enemy guard and made away _________the villagers. [单选题] *A. with the helpB. with helpC. with help ofD. with the help of(正确答案)3、If you had told me earlier, I _____ to meet you at the hotel. [单选题] *A. had comeB. will have comeC. would comeD. would have come(正确答案)4、72．—? ? ? ? ? ? ? ? ? ? ? ??—Yes, please. I want a sweater. [单选题] * A．How muchB．Can I help you(正确答案)C．Excuse meD．What will you take5、The soldiers would rather die than give in. [单选题] *A. 呈交B. 放弃C. 泄露D. 投降(正确答案)6、--Can I _______ your dictionary?--Sorry, I’m using it. [单选题] *A. borrow(正确答案)B. lendC. keepD. return7、He made ______ for an old person on the bus. [单选题] *A. room(正确答案)B. roomsC. a roomD. some rooms8、Patrick bought her two handbags as gifts,but _____ of them was her style. [单选题] *A. eitherB. noneC. neither(正确答案)D. all9、The storybook is very ______. I’m very ______ in reading it. （）[单选题] *A. interesting; interested(正确答案)B. interested; interestingC. interested; interestedD. interesting; interesting10、The sun disappeared behind the clouds. [单选题] *A. 出现B. 悬挂C. 盛开D. 消失(正确答案)11、Which animal do you like _______, a cat, a dog or a bird? [单选题] *A. very muchB. best(正确答案)C. betterD. well12、98．There is a post office ______ the fruit shop and the hospital. [单选题] * A．atB．withC．between(正确答案)D．among13、Sam is going to have the party ______ Saturday evening. （）[单选题] *A. inB. on(正确答案)C. atD. to14、( ) No matter _____ hard it may be, I will carry it out. [单选题] *A whatB whateverC how(正确答案)D however15、The car _______ after forty minutes driving, so he didn’t have the interview on time. [单选题] *A. broke down(正确答案)B. broke inC. broke outD. broke up16、How beautiful the flowers are! Let’s take some _______. [单选题] *A. photos(正确答案)B. potatoesC. paintingsD. tomatoes17、Is there ____ for one more in the car? [单选题] *A. seatB. situationC. positionD. room(正确答案)18、18．Monica wants to be a _______. She is good at sports and she loves teaching others. [单选题] *A．coach(正确答案)B．secretaryC．architectD．waiter19、I think you should buy this novel. It is really worth _____. [单选题] *A. reading(正确答案)B. being readC. readD. to read20、He went to America last Friday. Alice came to the airport to _______ him _______. [单选题] *A. take; offB. see; off(正确答案)C. send; upD. put; away21、Three ______ died of water pollution last winter. [单选题] *A. hundreds of villagersB. hundred villagers(正确答案)C. hundreds villagersD. hundred of villagers22、—______is my notebook？—Look! It’s in your schoolbag.（）[单选题] *A. WhatB. WhichC. Where(正确答案)D. How23、Jeanne's necklace was _____ 500 francs at most. [单选题] *A. worthyB. costC. worth(正确答案)D. valuable24、--Do you have a _______?--Yes, I _______ at a clothes store. [单选题] *A. work; workB. work; jobC. job; jobD. job; work(正确答案)25、How _______ it rained yesterday! We had to cancel(取消) our football match. [单选题] *A. heavily(正确答案)B. lightC. lightlyD. heavy26、--Jimmy, you are supposed to?_______ your toys now.--Yes, mom. [单选题] *A. put upB. put onC. put away(正确答案)D. put down27、______! It’s not the end of the world. Let’s try it again.（）[单选题] *A. Put upB. Set upC. Cheer up(正确答案)D. Pick up28、--What are you going to be in the future?--I want to be _______ actor. [单选题] *A. aB. an(正确答案)C. theD. /29、6．—How can we get to the school?—________ bus. [单选题] *A．ToB．OnC．By(正确答案)D．At30、I always make my daughter ______ her own room.（）[单选题] *A. to cleanB. cleaningC. cleansD. clean(正确答案)。

跨文化交际英语教程课后答案【篇一：新编跨文化交际英语教程_参考答案unit 6 】ture and nonverbal communicationreading ian overview of nonverbal communication comprehensionquestions1. can you speak each of the following sentences in differentways to mean differently?1) she is my best friend.2) you?ve done really good job. 3) come here,please.4) that?s all right.speaking the same sentence with the stress on differentwords may mean different things. for instance, if the stressfalls on “she”in the first sentnece, it means it is she, not youor somebody else, that is my best friend. but if the stress fallson “my”, it implies that she is my, not your or somebody?sbest friend.2. speakers of british english use loudness only when theyare angry, speakers of indian english use it to get the floor, achance to speak. so when an indian speaker is trying to get thefloor, what would the british speaker think of the indian andwhat would the british behave in response?the british speaker may think that the indian gets angry withhim or behaves rudely towards him, so he may complain aboutthe indian?s rudeness or even return his rudeness as aresponse.3. what differences in body language use have you noticedbetween your chinese teachers and foreign teachers?there are really some differences between chinese teachersand foreign teachers in their use of body language. forinstance, chinese teachers in general do not use gestures asmuch as foreign teachers do, and their facial expressions oftenseem to be less varied than those of many foreign teachers.4. do you know any gestures we often use that might bemisunderstood by people from other cultures?for example, the way we chinese motion to others to come over might be misunderstood by people from some western countries to mean bye-bye.5. how do we chinese people use eye contact in communication?during a conversation between two chinese, it seems that the speaker and the hearer would usually look at each other (not necessarily in the eye) from time to time. how much eye- contact there is may depend on the relationship between the speaker and hearer and the situation they find themselves in.6. how will you eye them when you are communicating with people from the united states or people from japan?while talking with americans, we should look directly into the eyes of the person with whom we are talking. however; while talking with japanese, we are not expected to look at them in the eye but at a position around the adam?s apple.7. do you often smile at others? why or why not?it depends. for instance, it seems that we chinese, as well as people of other eastern asian countries, do not usually smile at strangers as much as americans.8. what function(s) may laughter serve in our culture? does it sometimes cause intercultural misunderstanding?laughter in our culture may serve various functions. sometimes, it is used to express amusement or ridicule, and sometimes it is simply used to make one feel less embarrassed.9. do you often touch others while talking with them? whom do you touch more than others?we chinese generally do not often touch others while talking with them unless they are our intimate friends or younger children.10. in small groups or in pairs, demonstrate all the possible ways you can think of to greet another person. is touching always part of a greeting?no. touching is not always part of a greeting in our culture as in some other cultures.11. will you apologize if you accidentally touch other people in public places? why or why not?many people will apologize if they accidentally touch other people in public places since in our culture people who arestrangers to each other should not touch. however, whetherpeople will apologize or not depends on the situations. if aperson accidentally touches a stranger in a very crowdedplace, he or she may not apologize for it.reading iigender and nonverbal communication comprehensionquestions1. what may often happen to those who do not conform totheir culture?s accepted gender “script ”?there are often severe social penalties for those who act inviolation of their culture?s accepted gender ―script.2. does touch have any connotation in different situations?can you give some specific examples?touch, like physical closeness, may be considered anexpression of affection, support, or sexual attraction. forinstance, in some cultures, it may be all right for womenfriends and relatives to walk arm-in-arm, dance together, andhug one another, but if men do so, they may be frowned upon,for it would be considered as having the connotation of being homosexual.3. what will possibly happen to a woman who is appreciablytaller than the man?taller women may attempt to diminish themselves, to slouchand round their shoulders so as to retreat or to occupy as littlespace as possible.4. are men and women required to have the same facial expressions? does smile mean the same things to both menand women?men and women are not usually required to have the samefacial expressions. smile may mean different things to menand women. for females smile functions as an expression of pleasure, pleasantness, or a desire for approval, while malesmay resist any nonverbal display of expression to others inorder to appear more masculine, because being faciallyexpressive is often seen as a marker of ―femininity.5. why are the african-american women less deferential thanwhite women and less inclined to smile?african-american women are found to be less deferential thanwhite women and, therefore, less inclined to smile, simplybecause it is expected of them to be so in their culture.6. in what ways may direct eye contact between individualsbe interpreted?looking directly into another person?s eyes can connote an aggressive threat, a sexual invitation, or a desire for honestand open communication.7. what was found in a study of nonverbal communicationamong hispanic couples? in a study of nonverbalcommunication among hispanic couples, it was found thatmany puerto rican wives never looked directly at theirhusbands.8. how does clothing manifest and promote culturaldefinitions of masculinity and femininity?through clothing and make-up, the body is more or lessmarked, constituted as an appropriate, or, as the case may be, inappropriate body for its cultural requirements. males andfemales have to dress themselves appropriately according totheir cultural definitions of masculinity and femininity.case studycase 21sometimes our best intentions can lead to breakdowns ( 故障) in cross-cultural communication. for example, one of the verycommon manners of touching --- handshaking --- may result inconflict when performed with no consideration of cultural differences. among middle-class north american men, it iscustomary to shake hands as a gesture of friendship. whenwanting to communicate extra friendliness, a male in theunited states may, while shaking hands, grasp with his lefthand his friend?s right arm. however, to people of middleeastern countries, the left hand is profane ( 亵渎的) and touching someone with it is highly offensive. therefore, invernon?s eyes, kenneth was actually an extremely offensivemessage to him.case 22in puerto rican culture, as in some other latin american andeastern cultures, it is not right for a child to keep an eye-contact with an adult who is accusing him or her, while in theunited states, failing of meeting other person?s eye accusinghim or her would be taken as a sign of guiltiness. as theprincipal knew little about this cultural difference in using eye-contact, he decided that the girl must be guilty. generallyspeaking, avoiding eye-contact with the other(s) is oftenconsidered as an insult in some cultures, but may signifyrespect for authority and obedience in other cultures.case 23just like smile, laughing does not always serve the samefunction in different cultures.interestingly, for us chinese, laughing often has a specialfunction on some tense social occasions. people may laugh torelease the tension or embarrassment, to express theirconcern about you, their intention to put you at ease or to helpyou come out of the embarrassment. in this case, the peoplethere were actually wishing to laugh with the american ratherthan laugh at her. their laughing seemed to convey a numberof messages: don?t take it so seriously; laugh it off, it?snothing; such things can happen to any of us, etc. unfortunately the american wasunaware of this. she thoughtthey were laughing at her, which made her feel more badly andangry, for in her culture laughing on such an occasion wouldbe interpreted as an insulting response, humiliating andnegative.case 24it is obvious that there exists some difference between thebritish and germans in their use of touch. the lack of touch thatseems to be natural in britain may be considered strange bygermans. what is required (in this case, shaking hands witheach other) in one country could be taken as unnecessary inanother.the appropriateness of contact between people varies fromcountry to country. figures from a study offer some interestinginsight into this matter. pairs of individuals sitting and chattingin college shops in different countries were observed for atleast one hour each. the number of times that either onetouched the other in that one hour was recorded, as follows: inlondon, 0; in florida, 2; in paris, 10; in puerto rico, 180. thesefigures indicate that touch is used very differently in differentcultures.【篇二：新编跨文化交际英语教程答案详解】很显然，文化间以及亚文化间的交往比以前多了，这迫切要求我们共同努力，去理解有着不同信仰和文化背景的人们，并与之和睦相处。

Unit1 Sportsmanship:It is the ability to practise a sport according to its rules, while also showing generosity to one’s opponent and good temper in defeat.2. Traditionally, an Englishman is thought to be reserved, unemotional, courteous, shy of strangers, suspicious of change, and slow to accept new ideas.3.It is the ability to practise a sport according to its rules, while also showing generosity to one’s oppo nent and good temper in defeat. Moreover, sportsmanship as an idea is applied to life in general.The pioneering spirit:Except for the brought from Africa, immigrants came to America voluntarily, early in search of greater prosperity and freedom.Rags-to-riches:It is story about a poor boy who, because he was hardworking, honest, and lucky, grew up to become rich and respected.American dream: The belief that any individual, no matter how poor, can achieve weather and fame through diligence and virtue.1.Traditionally, individualism, independence and collaboration, practice, tolerance, melting pot and racial discrimination are the character of Americans.3.The American Dream is the belief that any individual, no matter how poor, can achieve wealth and fame through diligence and virtue.Unit 2 Key concepts Five relationships Five relationships: ruler-minister, father-son, husband-wife, elder-younger brother and friend-friend.Humanism Humanism means that man not only had the right to enjoy the beauty of their life, but also had the ability to perfect themselves and perform wonders. Individualism An individualism culture is one in which people tend to view themselves ad individuals and to emphasize the needs of individuals.Collectivism A collectivism culture is one in which people tend to view themselves as members of groups (families, work units, tribes, nations), and usually consider the needs of the group to be more important than the needs of individuals. Comprehension questions1.According to Confucianism, what are the five cardinal relationships in Chinese society and what should these relationships be?That is the well-known five relationships: ruler-minister, father-son, husband-wife, elder-younger brother and friend-friend. This was explained as" There should be affection between man and wife, stratification between old and young, and good faith between friends."2.What is the difference between collectivism and individualism?Firstly, westerns tend to believe that people should rely on themselves as much as possible- and they usually expect other people to do the same. So they don't think they have the obligation to help family members and friends during emergency situations. In contrast, people in collectivist cultures generally feel that they have a right to help other members of their groups.Secondly, westerns generally feel that the rights of individuals should not be subordinated to the needs of a larger group, or at least that individuals should have the right to decide for themselves whether to sacrifice their personal benefit for the sake of the group. In contrast, people in collectivist cultures are generally more willing to accept the idea that individuals should sacrifice for the benefit of the group.Thirdly, westerners tend to believe that individuals should make decisions for themselves, and that individuals should take credit and responsibility for what they have personally done. In contrast, people in collectivist cultures tend to feel more that they are representatives of their group, and to accept more responsibility for the other members of their groups too.A final difference lies in the way people in different cultures view the idea of "individualism". Westerners tend to view individualism as a good thing. In contrast, the Chinese term for "individualism", often has a somewhat negative connotation, and is sometimes used as a synonym for "selfishness."Unit3 Nuclear family: include a husband, a wife and their childrenExtended family: adult couples are expected to form their own household with either of their biological families.2. Because they desire a close and intense bond with their partners，they expect so much from marriage that so many get divorcedImpermanence: the property of not existing for indefinitely long durations. Stable: resistant to change of position or conditionConnection vs. contract: relationship4. ①Chinese are likely to react more to the other person as a whole and will avoid forming friendships with those values and behaviors are in some way deemed undesirable. ②In China a friend is accepted completely or not at all ③Chinese friends give each other much more concrete help and assistance than Western friends do.①American have casual, friendly relationships with many people, but deeper, closer friendships with only a few. ②American friendships tend to be very compartmentalized. ③American friendships is mostly a matter of providing emotional support and spending time together.Unit5 Nutrition and balance: a look at the nutritional information, like the number of calories preserving, grams of fat, sodium, cholesterol, fiber and sugar content will make you more knowledgeable in selecting foods to reduce your nutritional health risk.Pragmatism:in the westerns’ eyes, food or eating is just a way to keep healthy, having little to do with artistry. Nor will they be particular about the taste of food too much.Unit6 Creativity: the ability to createSelf-reliance: is a principal value of child rearing in middle-class American. Originality：1.How do the Chinese teach their children？A: Chinese teach their children by holding their handsHow do Americans do？A: On their own and even to discover new problem for which creative solutions are wanted.Can you find the theories supporting the two different teaching method？A: Evolutionary and revolutionary2. Can you tell any other differences between the two educational systems?A: The contrast between the two cultures can also be seen in the fears we both harbor. Chinese teachers are fearful that if skills are not acquired early, they may never be acquired; there is, on the other hand, no comparable hurry to promote creativity.American educators fear that unless creativity has been acquired early, it may never emerge; on the other hand, skills can be picked up later.Unit7 Key concepts Monochronic time Monochronic time is an approach that favors linear structure and focus on one event or interaction at a time.Polychronic time A polychronic time system is a system where several things can be done at once, and a more fluid approach is taken to scheduling time. Unlike Americans and most northern and western European cultures, Latin American and Arabic cultures use the polychromic of time.Linear structure In monochromic time, linear structure means people focus on one event or interaction at a time.Schedule oriented People in polychronic time cultures treat time as a less tangible medium so that they can interact with more than one person or do more than one thing at a time.People oriented Polychronic individuals are oriented toward people, human relationships, and the family, which is the core of their existence. Family takes precedence over everything else, close friends come next..Comprehension questionsWhat is monochronic culture? What is polychronic culture?Monochronic cultures typically emphasize doing one thing at a time during a specified time-period, working on a single task until it is finished.Polychronic cultures are involved with many things at once, usually with varying levels of attention paid to each.What are the different attitudes monchronic people and polychronic people hold toward time?Monochronic people see time as being divided into fixed elements (seconds, minutes, hours, etc.)Sequential blocks that can be organized, quantified, and scheduled.What are the strengths and weaknesses of M-time system and P-time system?Once the time is set, it is rarely changed, and people take it seriously. M-time cultures is one who violates the rule of punctuality shall be punished seriously. Matters in a polychronic plans for the future: even important plans maybe changed right up the minute of execution.Unit 9Key concepts High-context culture High context cultures rely on the context, either the actual physical environment of communication or an internalized social context or both, or convey a large part or even all of a message’s meaning.Low-context culture Low context culture, in which context is not assumed to be understood, messages are explicit, direct, and completely encoded in words, and meaning is entrusted almost entirely to words.ImplicitnessThe message which someone expressed is elliptical, indirect, and allusive. Explicitness The message which someone expressed is direct, and completely encoded in words, and meaning is entrusted almost entirely to words..Verbalizing Verbalizing- that is, to put things in words, whether written or oral. Comprehensive questionsWhat is High-context culture? What is Low-context culture?High context cultures rely on the context, either the actual physical environment of communication or an internalized social context or both, or convey a large part or even all of a message’s meaning.Low context culture, in which context is not assumed to be understood, messages are explicit, direct, and completely encoded in words, and meaning is entrusted almost entirely to words.ImplicitnessWhat does silence mean in high-context cultures? What is the function of silence in high-context cultures?It means entirely accepted.In the individual level, silence can be viewed as a state of being allowing you to experience the highest truth and bliss; on the interpersonal level, silence can be used to promote harmony, cooperation, and other collectivistic values; on the level of social movements, silence can be protest.Why does silence mean differently in different cultures?Different in the uses of silence can be best examined in high-context and low-context cultures. High-context cultures are relational, collectivist, intuitive, and contemplative. Low-context cultures are logical, linear, individualistic, and action-oriented.Key conceptsCulture shock Culture shock happens to people who have been suddenly transplanted abroad. It is, first and foremost an emotional phenomenon; then comes cognitive disorientation and identity dissonance.Comprehension questionsWhat are the five stages of the cultural adjustment process? Does everyone have the same experience?The five stages of the cultural adjustment process:Honeymoon period: Initially many people are fascinated and excited by everything of the new culture.Culture shock: The individuals are immersed in news problems: housing, transportation, employment, shopping, and language.Initial adjustment: Everyone activities such as housing and shopping are no longer major problems. The visitors may not yet be fluent in the spoken language, but they can express their basic ideas and feelings.Mental isolations: Individuals away from their family and good friends for a long time may feel lonely.Acceptance and integration: A routine ( eg; work, business, or school) has been established. The newcomer has become accustomed to the habits, customs, foods, and characteristics of the people in the new culture.Individuals experience the stages of adjustment in different ways. Some people never experience a “honeymoon” period because the circumstances of their coming to a new country may have been too painful. In addition, certain stages last longer for some than for others, dep ending on such factors as the newcomer’s personality, age, language and cultural competence, support from family and friends, financial situation, job status, and motivations for being in the new country.。

Unit 11.The definition of INTERCULTURAL COMMUNICATION1.1“Inter-" comes from the Latin word for "between",and dictionaries define communication as exchanging information.Inter-"来自拉丁语，意思是"在之间"，字典把交流定义为交换信息。

Intercultural Communication refers to the exchange of information between people from different cultures.跨文化交际是指来自不同文化的人之间的信息交流。

As the very phrase suggests, Intercultural Communication emphasizes cross-cultural competence rather than language only.正如这句话所暗示的，跨文化交际强调的是跨文化能力，而不仅仅是语言。

1.2 what makes IC a common phenomenon: new technology, innovative communication system,globalization of the economy , changes in immigration patterns 新技术、创新的通讯系统、经济全球化、移民模式的变化2.The definition of globalizationGlobalization is the process by which regional economies, societies, and cultures have become integrated through communication, transportation,and trade between nations.全球化是区域经济、社会和文化通过国家之间的交流、运输和贸易而变得一体化的过程。

Unit 1Communication Across CulturesCase 1 (Page 23)This case took place in 3 cultures. There seemed to be problems in communicatingwith people of different cultures in spite of the efforts to achieve understnading.1）In Egypt as in many cultures, the human relationship is valued so highly that it is not expressed in an objective and impersonal way. While Americans certainly value human relationships, they are more likely to speak of them in less personal, more objective terms. In this case, Richard’s mistake might be that he choseto praise the food itself rather than the total evening, for which the food was simply the setting or excuse. For his host or hostess it was as if he had attended an art exhibit and complimented the art ist by saying, “What beautiful frames your pictures are in!”2）In Japan the situation may be more complicated.Japanese people value order and harmony among a group, and that the group is valued more than any particular member. In contrast, Americans stress individuality and are apt to assert individual differences when they seem justifiably to be in conflict with the goals or values of the group. In this case, Richard’s mistake was making great efforts to defend himself even if the error is notintentiona.A simple apology and acceptance of the blame would have been appropriate3)When it comes to England, w expect fewer problems between Americans and Englishmen than between Americans and almost any other group. In this case we might look beyond the gesture of taking sugar or cream to the valuess expressed in this gesture: for Americans, “Help yourself”; for the English counterpart, “Be my guest.” American and English people equally enjoy entertaining and being entertained, but they differ in the value of the distinction. Typically, the ideal guest at an American party is obe who “makeshimself at home”. For the English host, such guest behavior is presumptuous or rude.Case 2 (Page 24)A common cultural misunderstanding in classes involvs conflicts between what is said to be direct communication style and indirect communication style. In American culture, people tend to say what is on their minds and mean what they say. Therefore, students in class are expected to ask questions when they need clarification. Mexican culture shares this preference of style with American culture in some situations, and that’s why the students from Mexico readily adopted the techniques of asking questions in class.However, Korean people generally prefer indirect communication style, and therefore they tend not to say what is on their minds and to rely more on implications and inference, so as to be polite and repectful and avoid losing face through any improper verbal behavior. As is mentioned in the case, to many Koreans, numerous questions would show a disrespect for the teacher, and would also reflect that the student has not studied hard enough.Case 3 (Page 24)The conflict here is a difference in cultural values and beliefs. In the beginning, Mary didn’t realize that her Dominican sister saw her as a member of the family, literally. In the Dominican view, family possessions are shared by everyone of the family. Luz was acting as most Dominican sisters woould do in borrowing without asking every time. Once Mary understood that there was a different way of looking at this, she would become more accepting. However, she might still experience frustration when this happened again. She had to find ways to cope with her own emotional cultural reaction as well as her practical problem (the batteries running out).Case 4 (Page 25)It might be simply a question of different rhythms.Americans have one rhythm in their personal and family relations, in their friendliness and their charities. People from other cultures have different rhythms. The American rhythm is fast. It is characterized by a rapid acceptance of others. However, it is seldom that Americans engage themselves entirely in a friendship. Their friendshipare warm, but casual and specialized. Forexample, you have a neighbor who drops by in the morning for coffee. You see her frequently, but you never invite her for dinner------not because you don’t think she could handle a fork and a knife, but because you have seen her that morning.Therefore, you reserve your more formal invitation to dinner for someone who lives in a more distant part of the city and whom you would not see unless you extended an invitation for a special occasion. Now, if the first friend moves away and the second one moves nearby, you are likely to reserve this------see the second friend in the mornings for informal coffee meetings, and invite the first one more formally to dinner.Americans are, in other words, guided very often by their own convenience. They tend to make friends rapidly, and they don’t feel lik e it necessary to go to a great amount of trouble to see friends often when it becomes inconvenient to do so, and usually no one is hurt. But in similar circumstances, people from many other cultures would be hurt very deeply.Unit 2Culture and CommunicationThe analysis of this case: (Page 38)The least three things among the following Tom did that were regarded to be impolite:b. Tom opens the gift as soon as he is presented with it. d. Tom does not make a second offer of drinks when they refuse the first.e. Tom talks about the cost of living in the U.S.A.f. Tom does not ask them to stay longer when they say they must be leaving.g. Tom does not go out to see them off.Case 5 (Page 60)Analysis: The Chinese guide should refuse the first offer because he is obeying the Chinese rules for communication. We Chinese are modest, polite and well-behaved. Maybe the guide is waiting for a second or third offer of beer, but he doesn’t know the reasons behind the rule in American culture that you do not push alcoholic beverages on anyone. A person may not drink for religious reasons, he may be a reformed alcoholic, or he may be allergic. Whatever the reason, you donot insist on offering alcohol. So they politely never made a second offer of beer to the guide.Case 6 (Page 61)When a speaker says something to a hearer,there are at least three kinds of meanings involved: utterance meaning, the speaker’s meaning and the hearer’s meaning. In the dialogue, when Litz asked how long her mother-in-law was going to stay, she meant that if she knew how long she was going to saty in Finland, she would be able to make proper arrangements for her, such as taking her out to some sightseeing. However, her mother-in-law took Litz’s question to mean “Litz does not want me to saty f or long”. From the Chinese point of view, it seems inappropriate for Litz to ask such a question just two days after her mother-in-law’s arrival. If she has to ask the question, it would be better to ask some time later and she should not let her mother-in-law hear it.Case 7 (Page 62)Analysis:Keiko insists on giving valuable gifts to her college friends, because in countries like Japan, exchanging giftsis a strongly rooted social tradition. Should you receive a gift, and don’t have one to offer in ret urn, you will probably create a crisis. If not as serious as a crisis, one who doesn’t offer a gift in return may be considered rude or impolite. Therefore, in Japan, gifts are a symbolic way to show the care, respect, gratitude and further friendship. Kei ko’s college friends would rather round up some of the necessary items and they are willing to have her use them. They really expected nothing from her. For in America, people donate their used household items to church or to the community. They would never consider these old items as gifts to Keiko. So Keiko’s valuable gifts have made her American friends feel uncomfortableCase 8 (Page 62)When the Chinese girl Amy fell in love with an American boy at that time, it seems that she preferred to celebrate Chritmas in the American way, for she wanted very much to appear the same as other American girls. She did not like to see her boyfriend disappointed at the “shabby” Chinese Christmas. That’s why she cried when she found out her parents had invited the minis ter’s family over forthe Christmas Eve dinner. She thought the menu for the Chritmas meal created by her mother a strange one because there were no roast turkey and sweet potatoes but only Chinese food. How could she notice then the food chosen by her mother were all her favorites?From this case, we can find a lot of differences between the Chinese and Western cultures in what is appropriate food for a banquet, what are good table manners, and how one should behave to be hospitable. However, one should ne ver feel shame just because one’s culture is different from others’. As Amy’s mother told her, you must be proud to be different, and your only shame is to have shame.Unit 3Cultural DiversityCase 7 (Page 76)Between friends there is inevitably a kind of equality of give-and-take. But in different cultures,people view this differently. In Chinese culture,friendships develop slowly because they are built tolast. We Chinese prefer the saying “A friend indeedis a friend in need.” And we never refuse the askingfor help from a friend. We never forget the timelyhelp by a friend when we are on the rocks. But InAmerican culture, they view this in a different way.Once helped, they offer their help only once. That’swhy Jackson said that Mr. Zhao was asking toomuch. In their view, friendships are based oncommon interests.1 Different Lands, Different Friendships(P 77)●French Friendships●German Friendships●English Friendships●Chinese Friendships (见补充材料）●American Friendships (见补充材料）补充案例（American Friendship）Two mothers, Carmen and Judy, are talking to each other at a park while their children are playing together in the sand.Caemen: Hi, Judy.Judy: Hi, Carmen. How are you?Carmen: Fine. I’m glad to see that our children like to play together.Judy: Yeah, me too. I remember just a month ago theyweren’t sharing their toys.Carmen: Now it looks like they’re enjoying each other. Judy: Finally! Maybe we could get together at eachother’s houses sometime. I’m surethe kids would enjoy that.Carmen: Sure. That’d be nice.Judy: Well, let’s do it soon.Carmen: O.K.(Judy and Carmen continue to talk while their children play.)Case AnalysisJudy and Carmen are not real friends. They don’t want to get together, really. They once met each other a month ago. Americans sometimes make general invitation like “Let’s get together sometimes.” Often this is just a way to be friendly. It is not always a real invitation. If they’d like to set a specific (exact) time, that means a real offer.2Family Structure (P83)●Chinese Family●Filipinos Family●Vietnamese Family●Japanese Family (See Case 9 and Case 10)●Latin American FamilyCase 9 (Page 96)Traditional Japanese respect their elders and feel a deep sense of duty toward them. The elders in traditional Japanese families are typically overpowered. So the grandfather seemed to be an absolute authority for the young chairman. In Japanese culture challenging or disagreeing with eilder’s opinions would be deemed as being disrespectful. That is why the young chairman said nothing but just nodded and agreed with his grandfather. And it results in the Japanese company’s withdrawal from the negotiations concerning a relationship with Phil’s company a week later.Case 10 (Page 97)In Japan, a company is very much like a big family, in which the manager will take care of the employees and the employees are expected to cevote themselves to thedevelopment of thecompany and, if it is necessary, to sacrifice their own interests for the interests of the company. But to the French, a company is just a loosely-knit social organization wherein individuals aresupposed to take care of themselves and their families. And the family is the number one priority, which is unlike the Japanese mode l “not involving females and the right to decide bydominant male”.Case 11 (Page 97)In most cultures, an apology is needed when an offence or violation of social norms has taken place. To many Westerners, Japanese apologize more frequently and an apology in Japanese does not necessarily mean that the person is acknowledging a fault. To many Japanese, Westeners may seem to be rude just because they do not apologize as often as the Japanese would do. In this case, the atitude of the Australian student’s pa rents is shocking the Japanese but will be acceptable in an English-speaking society, for the student is already an adult andcan be responsible for her own deeds.Case 12 (Page 98)In this case, it seems that the Chinese expectation were not fulfilled. First, having two people sharing host responsibilities could be confusing to the Chinese.Second, in China, it is a tradition for the host to offer a welcome toast at the beginning of the meal. By not doing so, the Canadian might be thought rude. The abrupt departure of the Chinese from the banquet was probably an indication that they were not pleased with the way they were treated. The Canadians’ lack of understanding of the Chinese culture would be a problem in their dealingwith the visiting delegation.。

Unit 1 Communication across CulturesSome Ideas Related to Globalization and Intercultural Communication1. What is globalization?Globalization refers to the increasing unification of the world’s economic order through reduction of such barriers to international trade as tariffs, export fees, and import quotas. The goal is to increase material wealth, goods, and services through an international division of labor by efficiencies catalyzed by international relations, specialization and competition. It describes the process by which regional economies, societies, and cultures have become integrated through communication, transportation, and trade. The term is most closely associated with the term economic globalization: the integration of national economies into the international economy through trade, foreign direct investment, capital flows, migration, the spread of technology, and military presence. However, globalization is usually recognized as being driven by a combination of economic, technological, sociocultural, political, and biological factors. The term can also refer to the transnational circulation of ideas, languages, or popular culture through acculturation. An aspect of the world which has gone through the process can be said to be globalized.2. The Challenge of Globalization1) Globalization poses four major challenges that will have to be addressed by governments, civil society, and other policy actors.2) The second is to deal with the fear that globalization leads to instability, which is particularly marked in the developing world.3) The third challenge is to address the very real fear in the industrial world that increased global competition will lead inexorably to a race to the bottom in wages, labor rights, employment practices, and the environment.4) And finally, globalization and all of the complicated problems related to it must not be used as excuses to avoid searching for new ways to cooperate in the overall interest of countries and people. Several implications for civil society, for governments and for multinational institutions stem from the challenges of globalization.3. What Makes Intercultural Communication a Common Phenomenon?1) New technology, in the form of transportation and communication systems, has accelerated intercultural contact. Trips once taking days, weeks, or even months are now measured in hours. Supersonic transports now make it possible for tourists, business executives, or government officials to enjoy breakfast in San Francisco and dinner in Paris — all on the same day.2) Innovative communication systems have also encouraged and facilitated cultural interaction. Communication satellites, sophisticated television transmission equipment, and digital switching networks now allow people throughout the world to share information and ideas instantaneously. Whether via the Internet, the World Wide Web, or a CNN news broadcast, electronic devices have increased cultural contact.3) Globalization of the economy has further brought people together. This expansion in globalization has resulted in multinational corporations participating in variousinternational business arrangements such as joint ventures and licensing agreements. These and countless other economic ties mean that it would not be unusual for someone to work for an organization that does business in many countries.4) Changes in immigration patterns have also contributed to the development of expanded intercultural contact. Within the boundaries of the United States, people are now redefining and rethinking the meaning of the word American. Neither the word nor the reality can any longer be used to describe a somewhat homogeneous group of people sharing a European heritage.4. Six Blocks in Intercultural CommunicationAssumption of similaritiesOne answer to the question of why misunderstanding and/or rejection occurs is that many people naively assume there are sufficient similarities among peoples of the world to make communication easy. They expect that simply being human and having common requirements of food, shelter, security, and so on makes everyone alike. Unfortunately, they overlook the fact that the forms of adaptation to these common biological and social needs and the values, beliefs, and attitudes surrounding them are vastly different from culture to culture. The biological commonalties are not much help when it comes to communication, where we need to exchange ideas and information, find ways to live and work together, or just make the kind of impression we want to make.Language differencesThe second stumbling block — language difference — will surprise no one. V ocabulary, syntax, idioms, slang, dialects, and so on all cause difficulty, but the person struggling with a different language is at least aware of being in trouble.A greater language problem is the tenacity with which some people will cling to just one meaning of a word or phrase in the new language, regardless of connotation or context. The variations in possible meaning, especially when inflection and tone are varied, are so difficult to cope with that they are often waved aside. This complacency will stop a search for understanding. Even “yes” and “no” cause trouble. There are other language problems, including the different styles of using language such as direct, indirect; expansive, succinct; argumentative, conciliatory; instrumental, harmonizing; and so on. These different styles can lead to wrong interpretations of intent and evaluations of insincerity, aggressiveness, deviousness, or arrogance, among others.Nonverbal misinterpretationsLearning the language, which most visitors to foreign countries consider their only barrier to understanding, is actually only the beginning. To enter into a culture is to be able to hear its special “hum and buzz of implication.” This suggests the third stumbling block, nonverbal misinterpretations. People from different cultures inhabit different sensory realities. They see, hear, feel, and smell only that which has some meaning or importance for them. They abstract whatever fits into their personal world of recognition and then interpret it through the frame of reference of their own culture.The misinterpretation of observable nonverbal signs and symbols — such as gestures, postures, and other body movements — is a definite communication barrier. But it is possible to learn the meanings of these observable messages, usually in informal rather than formal ways. It is more difficult to understand the less obvious unspoken codes of the other cultures, such as the handling of time and spatial relationships and the subtle signs of respect of formality.Preconceptions and stereotypesThe fourth stumbling block is the presence of preconceptions and stereotypes. If the label “inscrutable” has preceded the Japa nese guests, their behaviors (including the constant and seemingly inappropriate smile) will probably be seen as such. The stereotype that Arabs are “inflammable” may cause U.S. students to keep their distance or even alert authorities when an animated and noisy group from the Middle East gathers. A professor who expects everyone from Indonesia, Mexico, and many other countries to “bargain” may unfairly interpret a hesitation or request from an international student as a move to get preferential treatment.Stereotypes are over-generalized, secondhand beliefs that provide conceptual bases from which we make sense out of what goes on around us, whether or not they are accurate or fit the circumstances. In a foreign land their use increases our feelingof security. But stereotypes are stumbling blocks for communicators because they interfere with objective viewing of other people. They are not easy to overcome in ourselves or to correct in others, even with the presentation of evidence. Stereotypes persist beca use they are firmly established as myths or truisms by one’s own culture and because they sometimes rationalize prejudices. They are also sustained and fed by the tendency to perceive selectively only those pieces of new information that correspond to the images we hold.Tendency to evaluateThe fifth stumbling block to understanding between persons of differing cultures is the tendency to evaluate, to approve or disapprove, the statements and actions of the other person or group. Rather than try to comprehend thoughts and feelings from the worldview of the other, we assume our own culture or way of life is the most natural. This bias prevents the open-mindedness needed to examine attitudes and behaviors from the other’s point of view.The miscommunication caused by immediate evaluation is heightened when feelings and emotions are deeply involved; yet this is just the time when listening with understanding is most needed.The admonition to resist the tendency to immediately evaluate does not mean that one should not develop one’s own sense of right and wrong. The goal is to look and listen empathetically rather than through the thick screen of value judgments that impede a fair and total understanding. Once comprehension is complete, it can be determined whether or not there is a clash in values or ideology. If so, some form of adjustment or conflict resolution can be put into place.High anxietyHigh anxiety or tension, also known as stress, is common in Cross-cultural experiences due to the number of uncertainties present. The two words, anxiety andtension, are linked because one cannot be mentally anxious without also being physically tense. Moderate tension and positive attitudes prepare one to meet challenges with energy. Too much anxiety or tension requires some form of relief, which too often comes in the form of defenses, such as the skewing of perceptions, withdrawal, or hostility. That’s why it is considered a serious stumbling block. Anxious feelings usually permeate both parties in an intercultural dialogue. The host national is uncomfortable when talking with a foreigner because he or she cannot maintain the normal flow of verbal and nonverbal interaction. There are language and perception barriers; silences are too long or too short; and some other norms may be violated. He or she is also threatened by the other’s unknown knowledge, experience and evaluation.Reading IIntercultural Communication：An Introduction Comprehension questions1. Is it still often the case that “everyone‟s quick to blame the alien” in the contemporary world?This is still powerful in today‘s social and political rhetoric. For instance, it is not uncommon in today‘s society to hear people say that most, if not all, of the social and economic problems are caused by minorities and immigrants.2. What‟s the difference between today‟s intercultural contact and that of any time in the past?Today‘s intercultural encounters are far more numerous and of greater importance than in any time in history.3. What have made intercultural contact a very common phenomenon in our life today?New technology, in the form of transportation and communication systems, has accelerated intercultural contact; innovative communication systems have encouraged and facilitated cultural interaction; globalization of the economy has brought people together; changes in immigration patterns have also contributed to intercultural encounter.4. How do you understand the sentence “culture is everything and everywhere”? Culture supplies us with the answers to questions about what the world looks like and how we live and communicate within that world. Culture teaches us how to behave in our life from the instant of birth. It is omnipresent.5. What are the major elements that directly influence our perception and communication?The three major socio-cultural elements that directly influence perception and communication are cultural values, worldview (religion), and social organizations (family and state).6. What does one‟s family teach him or her while he or she grows up in it?The family teaches the child what the world looks like and his or her place in thatworld.7. Why is it impossible to separate our use of language from our culture?Because language is not only a form of preserving culture but also a means of sharing culture. Language is an organized, generally agreed-upon, learned symbol system that is used to represent the experiences within a cultural community.8. What are the nonverbal behaviors that people can attach meaning to?People can attach meaning to nonverbal behaviors such as gestures, postures, facial expressions, eye contact and gaze, touch, etc.9. How can a free, culturally diverse society exist?A free, culturally diverse society can exist only if diversity is permitted to flourish without prejudice and discrimination, both of which harm all members of the society.Reading IIThe Challenge of GlobalizationComprehension questions1. Why does the author say that our understanding of the world has changed?Many things, such as political changes and technological advances, have changed the world very rapidly. In the past most human beings were born, lived, and died within a limited geographical area, never encountering people of other cultural backgrounds. Such an existence, however, no longer prevails in the world. Thus, all people are faced with the challenge of understanding this changed and still fast changing world in which we live.2. What a “global village” is like?As our world shrinks and its inhabitants become interdependent, people from remote cultures increasingly come into contact on a daily basis. In a global village, members of once isolated groups of people have to communicate with members of other cultural groups. Those people may live thousands of miles away or right next door to each other.3. What is considered as the major driving force of the post-1945 globalization? Technology, particularly telecommunications and computers are considered to be the major driving force.4. What does the author mean by saying that “the …global‟may be more local than the …local‟”?The increasing global mobility of people and the impact of new electronic media on human communications make the world seem smaller. We may communicate more with people of other countries than with our neighbors, and we may be more informed of the international events than of the local events. In this sense,“the‘global’may be more local than the ‘local’”5. Why is it important for businesspeople to know diverse cultures in the world? Effective communication may be the most important competitive advantage that firms have to meet diverse customer needs on a global basis. Succeeding in the global market today requires theability to communicate sensitively with people from other cultures, a sensitivity that is based on an understanding of cross-cultural differences.6. What are the serious problems that countries throughout the world are confronted with?Countries throughout the world are confronted with serious problems such as volatile international economy, shrinking resources, mounting environmental contamination, and epidemics that know no boundaries.7. What implications can we draw from the case of Michael Fay?This case shows that in a world of international interdependence, the ability to understand and communicate effectively with people from other cultures takes on extreme urgency. If we are unaware of the significant role culture plays in communication, we may place the blame for communication failure on people of other cultures.8. What attitudes are favored by the author towards globalization?Globalization, for better or for worse, has changed the world greatly. Whether we like it or not, globalization is all but unstoppable. It is already here to stay. It is both a fact and an opportunity. The challenges are not insurmountable. Solutions exist, and are waiting to be identified and implemented. From a globalistic point of view, there is hope and faith in humanity.Case StudyCase 1In this case, there seemed to be problems in communicating with people of different cultures in spite of the efforts made to achieve understanding. We should know that in Egypt as in many cultures, the human relationship is valued so highly that it is not expressed in an objective and impersonal way. While Americans certainly value human relationships, they are more likely to speak of them in less personal, more objective terms. In this case, Richard‘s mistake might be that he chose to praise the food itself rather than the total evening, for which the food was simply the setting or excuse. For his host and hostess it was as if he had attended an art exhibit and complimented the artist by saying, What beautiful frames your pictures are in.In Japan the situation may be more complicated. Japanese people value order and harmony among persons in a group, and that the organization itself－be it a family or a vast corporation－is more valued than the characteristics of any particular member. In contrast, Americans stress individuality as a value and are apt to assert individual differences when they seem justifiably in conflict with the goals or values of the group. In this case: Richard‘s mistake was in making great efforts to defend himself. Let the others assume that the errors were not intentional, but it is not right to defend yourself, even when your unstated intent is to assist the group by warning others of similar mistakes. A simple apology and acceptance of the blame would have been appropriate. But for poor Richard to have merely apologized would have seemed to him to be subservient, unmanly.When it comes to England, we expect fewer problems between Americans and Englishmen than between Americans and almost any other group. In this case we might look beyond the gesture of taking sugar or cream to the values expressed in thisgesture: for Americans, ―Help yourself; for the English counterpart, ―Be my guest. American and English people equally enjoy entertaining and being entertained but they differ somewhat in the value of the distinction. Typically, the ideal guest at an American party is one who ―ma kes himself at home, even to the point of answering the door or fixing his own drink. For persons in many other societies, including at least this hypothetical English host, such guest behavior is presumptuous or rude. Case 2A common cultural misunderstanding in classes involves conflicts between what is said to be direct communication style and indirect communication style. In American culture, people tend to say what is on their minds and to mean what they say. Therefore, students in class are expected to ask questions when they need clarification. Mexican culture shares this preference of style with American culture in some situations, and that‘s why the students from Mexico readily adopted the techniques of asking questions in class. However, Korean people generally prefer indirect communication style, and therefore they tend to not say what is on their minds and to rely more on implications and inference, so as to be polite and respectful and avoid losing face through any improper verbal behavior. As is mentioned in the case, to many Koreans, numerous questions would show a disrespect for the teacher, and would also reflect that the student has not studied hard enough.Case 3The conflict here is a difference in cultural values and beliefs. In the beginning, Mary didn‘t realize that her Dominican sister saw her as a member of the family, literally. In the Dominican view, family possessions are shared by everyone of the family. Luz was acting as most Dominican sisters would do in borrowing without asking every time. Once Mary understood that there was a different way of looking at this, she would become more accepting. However, she might still experience the same frustration when this happened again. She had to find ways to cope with her own emotional cultural reaction as well as her practical problem (the batteries running out).Case 4It might be simply a question of different rhythms. Americans have one rhythm in their personal and family relations, in their friendliness and their charities. People from other cultures have different rhythms. The American rhythm is fast. It is characterized by a rapid acceptance of others. However, it is seldom that Americans engage themselves entirely in a friendship. Their friendships are warm, but casual, and specialized. For example, you have a neighbor who drops by in the morning for coffee. You see her frequently, but you never invite her for dinner --- not because you don‘t think she could handle a fork and a knife, but because you have seen her that morning. Therefore, you reserve your more formal invitation to dinner for someone who lives in a more distant part of the city and whom you would not see unless you extended an invitation for a special occasion. Now, if the first friend moves away and the second one moves nearby, you are likely to reverse this --- see the second friend in the mornings for informal coffee meetings, and the first one you will invite more formally to dinner.Americans are, in other words, guided very often by their own convenience. They tend to make friends easily, and they don‘t feel it necessary to go to a great amount of trouble to see friends often when it becomes inconvenient to do so, and usually no oneis hurt. But in similar circumstances people from many other cultures would be hurt very deeply.。