商务英语阅读1 Unit 1

《商务英语阅读》-商务英语,商务商务指南阅读【作】李小飞、祝凤英【出版社】外语教学与研究出版社【图书目录】 Unit 1 Corporate or organizationaI Culture公司文化Text A From Factory to Family：The Creation of a Corporate Culture 从工厂到家庭：创建公司文化Text B Corporate Culture Matters!公司文化至关重要! Unit 2 Leadership才能Text A Peter Drucker on Leadership彼得·德鲁克谈领导才能Text B Say Goodbye to Theory X告别x理论Unit 3 Management Gurus管理大师Text A Peter Drucker：Mr Management“管理先生”——彼得·德鲁克Text B Management Theory?Management Madness?管理理论?抑或管理呓语？Unit 4 Corporate Citizenship企业公民Text A Global Corporate Citizenship Initiative全球企业公民行动Text B Profits and Poverty利润与贫困Unit 5 Consumer Behavior消费行为Text A ACNielsen Survey Unveils“the Five Faces of Chinese Consumers”AC尼尔森调查揭示中国消费的“五张面孔”Text B Consuming Passion：Human Psychology Shapes the Shopping Experience消费激情：购物行为体验源于购物的心理活动Unit 6GIobal Brands全球Text A Brands Across Borders--Advertising Foreign Brands in Asia 让品牌跨越国界——在亚洲推介国外品牌Text B Cell Phones：The Big Boys Are Back in China ：国际品牌再掀抢占中国市场高潮Unit 7 GIobalization全球化Text A What the New Asia Means for Multinationals?的新亚洲战略是什么? Text B Benefits of Globalization全球化带给人们的好处Unit 8 Pricing定价Text A Which Price Is Right?(1)什么样的价格最合适? Text B Which Price Is Right?(2)什么样的价格最合适? Unit 9 Business Strategy Text A Here Is How Michael E．Porer Regards the Business Landscape 著名经济学家迈克尔·E·波特谈企业战略Text B Smart Strategies：Putting Ideas to Work 战略的优劣在于是否付诸实施Unit 10 Merger and Acquisition兼并与收购——并购Text A Procter Said to Reach a Deal to Buy Gillette in$57 Billion Accord 收购吉列：耗资570亿美金Text B New Path for Pork Giant肉类加工业的发展新路程Unit 11 New Economy Text A The New Economy：Fact or Fiction?新经济：事实抑或神话? Text B New Rules for the New Economy新经济．新规则Unit 12 Service Economy服务经济Text A Now that Wal—Mart Is America’S Largest Corporation，the Service Economy Wears the Crown跃居美国最大型公司，服务经济引人注目Text B Service So Good．It’S an“Experience”服务经济要成为“体验经济”Key to Exercises练习参考答案。

Unit 1 EducationPart I Pre-reading Questionscation is generally defined as the process of learning and acquiring information. Formal learning in a school or university is one of the most common types. It is generally classified into three types: school education, family education and social education.cation plays an important role in our lives, the function of which includes cultivating high-quality and knowledgeable talents, providing work-force for the development of economy and creating scientific knowledge for our nation.3.It hasn’t realized the elimination of social inequality. Because of realistic and historical reasons, there still exists unfairness in the area of education. Take China for example, the deficiency of educational investment is a prominent problem. Some children in poor areas can’t be equally educated compared with the children in cities.Part II Extensive ReadingText A Getting In Gets Harder1.主旨归纳：The article begins with the story that the student named Maxine fails to apply to Northwestern University, and then the article indicates the situation where the number of applications is increasing in recent years, so universities become selective. Maxine decides to apply to other universities after being rejected from Northwestern University.2.结构分析Part I The introduction: the experience of Maxine Wally who gets rejected from Northwestern University (Para. 1)Part II The body: the difficult situation where the number of applications begins to increase, which makes universities more selective (Paras. 2-7)Part III The conclusion: Universities take measures to confront the overflowing applications. (Paras. 8-10)3. 难句解析(1) For students like Maxine who are applying to college for next fall, that dream is turning out to be frustratingly unobtainable. (Para. 2)如今有很多像玛克辛一样正在申请秋季入学的学生，他们感受到这样的梦想遥不可及，希望非常渺茫。

Unit 1Teaching Objectives:1. To introduce the teaching contents and teaching plan;2. To have a general idea of the New International Style of Management;3. To be clear about the three main questions of business English reading;4. To learn how to read business English passages effectively;5. To learn to recognize and use some of the related words and expressions.Focuses:!1. To have a general idea of the New International Style of Management.2. To learn how to read business English passages effectively.Difficulties:1. How to read business English passages effectively.2. How to remember business English words and expressions ASAP.Teaching Time:2 periods.Teaching Procedures:Part I Pre-reading Questions！It can be used as lead-in questions. For students, they can discuss with each other and will have free answers.Part II Extensive ReadingIn this part, there are two texts and their relevant exercises. By reading the texts in limited time, Teacher helps students understand the contents and the reading methods to build reading abilities gradually.1. Read Text A The New International Style of Management and do exercises;2. Read Text B New Thinking for successful Entrepreneurs and do exercises;3. Analyze the language points in the texts;4. Check the answers to Exercises.Part III Reading Skills: Introduce the Basic Information about Business English Reading.:Use three questions to lead students to deal with this part:1. Why should we do Business English Reading2. What does Business English Reading mainly deal with3. How can we do the Business English Reading effectivelyIf students can not answer the questions, ask them to read through the passages in Reading Skill to get the details of how to do Business English Reading.Part IV Supplementary Reading: New Thinking for a New Financial Order For this part, ask students to finish it by reading first and summarizing it with no more than 50 words. Part V Test Yourself.For this part, ask students to finish it by themselves.Questions for Discussion and Reflection:1. Do you want to be a member of these multinational companies Why2. What are the differences between these multinational companies and the local companies in ChinaAssignment:1. Review Unit 1, to remember the contents learned.2. Preview Unit 2, to find difficult points. References:《商务英语阅读教程Ⅰ教师用书》《牛津英汉双解词典》。

Unit 1 Essentials of BusinessPre-reading( Lead-in )1 Do you know what is business ?2 Are you interested in business ? Why or why not ?3 What activities do you think can be labeled as business activities ?4Have you ever been involved in any business activities before ? Describe it .5What do you think is important for success in today’s business world ?Background InformationUncountable: the activities of making money by providing and selling goods ,or providing service.BusinessCountable: an organization (a company, shop , or factory that produces or sellsgoods or provides a service .Brainstorming : work with your group and think out as many words ,phrases or expressions as possible about business .people or organizations engaged in business: company ,salesman , businessman ,manager places to conduct business activities : (super)market , hotel , bank ,restaurant ,stock exchange other terms frequently used in business operation: sell ,goods , profit ,order , buy ,customer takes time and energy ,motivation ,a bit of luckgetting and testing an ideafinding the right people and helplocating capital and creditunderstanding and using technologymanagement and technical assistanceowner needs training and educationcounseling and user-friendly assess to informationText The Nature of BusinessStructure of Reading OneThe production of goodsPart1 business(para.1) Providing the financingMerchandisingProviding servicesLand :estate ,raw materialsPart2 four factors of Labor : use of mental of physical workproduction (para.2-8) Capital : money ,equipmentEntrepreneurship—entrepreneurPart3 business risk the profit( para.9) the lossLanguage and Culture FocusPara11. finance: v. provide money for ( a project); fund 为（某计划）提供资金，提供款项【例句】The scheme is partly financed by this company. 此计划部分是由这家公司资助的。

参考译文Unit 1 参考译文国际商务的范围国际商务是指任何类型的跨国商务活动。

它可以分为4种类型: 对外贸易、服务贸易、有价证券投资和直接投资。

在对外贸易中，国与国之间从事有形货物或商品的进出口业务。

进出口贸易构成了世界上大多数国家最基本的国际商务活动。

除货物和商品进出口贸易外,国家之间还进行服务贸易，如保险、金融、饭店、咨询、旅游及运输。

跨国公司就因在别国提供服务而得到报酬。

国际有价证券投资指在别国进行的金融投资。

投资者购买企业股票和长期债券，无非是为了谋求投资回报。

有价证券投资者的目标不是控制一个企业，他们随时可按市场行情兑现他们所投的资金。

海外直接投资是指在国外建厂或建立销售网络。

投资者可购买外国公司现有的全部或部分资产，以控制或部分控制该公司的销售、生产、科研和发展。

从历史的角度来看，国际商务并非新鲜事物。

它已有上千年的历史，尽管其形式、方法及重要性在不断演变。

在古代，希腊人就在地中海地区从事贸易活动。

在历史的长河中，随着复杂的商务技巧不断出现，商业持续不断的发展，从而促进了货物、资源、资金在国家间的流动。

工业革命提供了大规模生产方法和大规模市场，从而进一步促进了国际商务的发展。

随着工业化水平的提高，对供给、原料、劳动力和运输的需求也日益增大。

20 世纪以来，事实证明，广泛的商务关系覆盖全球。

由于商务实体越来越认识到它们的市场是全球性的，而不仅仅在国内，所以产品、资本和人员比以往任何时候都更紧密地联系在一起。

随着商务活动的范围跨出国界，银行和金融机构接踵而至，以满足商务活动为世界性的投资和经营所需要的资金。

金融市场之间的联系也变得非常纷繁复杂。

美国股市的走向和变化会直接影响到世界上其他地区的产权投资市场。

如今，只有目光短浅的商人才会相信，一个企业在本国市场范围内完全可以实现发展和繁荣。

国内商界起码必须认识到市场竞争的国际根源，因为竞争的根源一直存在，并且日益成为国内商界的威胁。

在世界市场和经济的动态中，这些变化的根源就是世界范围寻求的国际商务活动。

Unit 1Why China WorksExercises1. Answer the questions on the text:1) How does the author view the Chinese economy?It is the most important bright spot in the world economy under the global recession, the only major economy that is likely to show significant growth this year, and the only one that routinely breaks every rule in the economic textbook.2) According to the author, why can the Chinese economy perform so well? Because of:(1) the capacity for state control by the Chinese government.(2) its rejection of exotic financial innovations that are the melting core of theglobal credit crisis.(3) the integration of its economic policies between traditional market tools andstate control measures.3) In what way does the author imply that western economists are erroneous in their bias toward “China’s market economic system”?The United States and Europe are moving toward state control by nationalizing their banking and car industries, and imposing heavy new regulation on the financial industry.4) What is the view of Stephen Roach on the Chinese economy system?Investment is the backbone of sustainable growth in the Chinese economy, which works more effectively than other market based systems in times of economic stress.5) Why can China work in the eye of the author?It has followed a radical pragmatism focusing on a slow but steady shift toward freer markets.6) What is regarded as the strategic thinking of the Chinese leaders in market reforms?They understand even under the serious financial crisis that it can stabilize the Chinese market and economy to introduce more sophisticated forms of securitization, including stock index funds, corporate bonds and other debt products. They also realize that, in the course of doing this, they should learn from the mistakes the westerners have made.7) What is the example given to illustrate the steadiness of the Chinese leaders in their policy execution?They continue to allow the value of yuan to rise despite of the American charges and the need for export competitiveness by their own enterprises.8) What is “shock therapy”?It is the economic policy adopted in Russia from 1991 to 1992 that totally deregulated prices and lead to a runaway inflation. It proved to be all shock and notherapy.9) In what ways does the Chinese economic system work efficiently?It can get things done quickly, move in a coherent manner, and marshal its people and resources to a common target: economic growth and prosperity.11) What are the Internet and public opinion used for?For putting pressure on local officials and influencing policy decisions.2. Fill in each blank of the following sentences with one of the phrases in the list given below. Make changes when necessary.1)At a time when the need is growing for mental health services, many countriesare unfortunately cutting back on its spending.2)There is an increasing number of people out of work. But the western media oftenunfairly label them as lazy and reliable.3)Now that the flow of oil has been stopped by BP, the impact of all the spilled oiland natural gas is still being measured.4)Once again its ability to steer economic policy will be tested against the ability todeliver on services and projects aimed at growing the economy and jobs.5)Housing prices are incredibly high today. But he bought his house for a songabout five years ago.6)As people are complaining high prices, especially those related to dailynecessities, the government feels rather urgent to hold down inflation rate immediately.7)Under the new economy policy investors are invited to buy into state-ownedenterprises.8)Since a serious gun shooting occurred in Arizona last week, security concernshave trickled down to all places, including residential buildings.9)Social unrest is a daily occurrence in the country nowadays. It is in the last placewhen it comes to investment for multinational companies.10)Efforts to ban smoking in China are so effective yet. Some chain smokers neverthink of quitting while many others have battled in vain to quit.3. Match the terms in column A with the definitions in column B:A_______________________ B__________________________________1)financial innovation A) A reduction in the general availability of loans (orcredit) or a sudden tightening of the conditionsrequired to obtain a loan from the banks.72)stimulus package B) A non-bank entity or organization such asinvestment companies and mutual funds thatinvests in large quantities. 83)overheating C)A legal entity created by a government to undertakecommercial activities on its behalf. 64)stamp tax D) The trading of a corporation's stock or othersecurities (e.g. bonds or stock options) byindividuals with potential access to non-publicinformation.9E) An industry that requires large amounts of capital,machinery and equipment to produce goods. 55)capital-intensive sector F) Generation of new and creative approaches tosecurities, money management or investing. 16)state-run firm G) An economy that is expanding so rapidly that toomuch money is chasing too few goods andeconomists fear a rise in inflation . 37)credit crisis H) tax levied on certain legal transactions such as thetransfer of a property such as building, copyright,land, patent, and securities. 48)institutional investor I) A plan or a series of measures taken by agovernment to jump-start its ailing economy,generally as a part of its fiscal policy. 210) insider trading4. Translate the following passage into Chinese.我们所面临的来自中国的真正挑战并不是他们向我们大量销售的货物，而恰恰相反，是他们正在提升的价值链。