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市场定位策略中英文对照外文翻译文献（此文档为word格式,下载后您可任意修改编辑！）市场定位策略定位的战略性角色营销策略由两部分组成：目标市场战略和营销组合战略。
目标市场战略三个过程组成：市场细分，目标（或目标市场选择），市场定位等。
营销组合战略指的是创造一个独特的产品，分销，促销和定价策略（4PS）的过程，旨在满足客户的需求和希望。
目标市场战略和营销组合策略有密切的联系，有很强的相互依存关系。
目标市场战略是用来制订营销组合策略方针。
市场细分是把一个市场当中具有相似需求和特点、可能会对特定产品和特定的营销程序产生相似回应的人们，分成不同的客户的子集的过程。
目标或目标市场的选择是一个或多个，通过评估每个细分市场，寻求利益的相对吸引力，而且该公司业务的相对优势。
最后，定位是设计产品和发展战略营销计划，共同在目标市场建立一个持久的竞争优势的过程。
目标市场定位战略的概念是众所周知的，尤其是被大多数消费品营销从业者在制定市场营销组合策略有用作为非理论概念的方式。
然而在实践中，营销人员往往绕过正式的定位，直接制定营销组合策略。
这可能是由于这样的事实，这些经理们不知道如何获取感知图---表明这是一个客户原始需求的产品的位置。
本文的目的是展示营销从业者能够获得定位和营销组合策略制定的感知图的现实途径。
具体来说，感知映射及其关系的定位总是被第一时间注意到。
这是通过统计技术的讨论，可以遵循用于创建感知图。
最后，通过因子分析定位过程的例子是证明。
目标市场战略目标市场战略是确定一个（或多个目标市场）的过程和它的（或他们）独特的定位。
目标市场策略包括：（1）市场细分，（2）市场选择，（3）市场定位。
市场细分。
市场细分是一个分割成几部分或几个同质异构的潜在市场的进程。
换句话说，在一个潜在的市场客户可能有不同的偏好。
因此，使用产品和产品计划并不是一个有效和高效的办法。
为了有效和有效率，管理者需要根据顾客的喜好对潜在顾客进行整合，根据该公司的实力，用独特的服务来满足其中一个或多个组别细分市场。
什么是STP理论？市场细分（Market Segmentation）的概念是美国营销学家温德尔·史密斯(Wended Smith)在1956年最早提出的，此后，美国营销学家菲利浦·科特勒进一步发展和完善了温德尔·史密斯的理论并最终形成了成熟的STP理论（市场细分（Segmentation）目标市场选择（Targeting）和市场定位（Positioning））。
它是战略营销的核心内容。
STP理论中的S、T、P分别是Segmenting、Targeting、Positioning三个英文单词的缩写，即市场细分、目标市场和市场定位的意思。
[编辑]STP理论的内容要义STP理论的根本要义在于选择确定目标消费者或客户，或称市场定位理论。
根据STP理论，市场是一个综合体，是多层次、多元化的消费需求集合体，任何企业都无法满足所有的需求，企业应该根据不同需求、购买力等因素把市场分为由相似需求构成的消费群，即若干子市场。
这就是市场细分。
企业可以根据自身战略和产品情况从子市场中选取有一定规模和发展前景，并且符合公司的目标和能力的细分市场作为公司的目标市场。
随后，企业需要将产品定位在目标消费者所偏好的位置上，并通过一系列营销活动向目标消费者传达这一定位信息，让他们注意到品牌，并感知到这就是他们所需要的。
STP理论是指企业在一定的市场细分的基础上，确定自己的目标市场，最后把产品或服务定位在目标市场中的确定位置上。
具体而言，市场细分是指根据顾客需求上的差异把某个产品或服务的市场逐一细分的过程。
目标市场是指企业从细分后的市场中选择出来的决定进入的细分市场，也是对企业最有利的市场组成部分。
而市场定位就是在营销过程中把其产品或服务确定在目标市场中的一定位置上，即确定自己产品或服务在目标市场上的竞争地位，也叫“竞争性定位”。
[编辑]营销学中的STP现代市场营销理论的核心就是STP营销，它包括三要素：市场细分（market segmentation）目标市场（market targeting）市场定位（market positioning）[编辑]市场细分市场细分的概念是美国市场学家温德尔·史密斯(Wendell R.Smith)于20世纪50年代中期提出来的。
英语作文-医学护肤品制造行业的市场细分与产品定位策略The Market Segmentation and Product Positioning Strategy in the Medical Skincare Manufacturing Industry。
In recent years, the medical skincare manufacturing industry has witnessed significant growth and development. With the increasing demand for skincare products and the advancement of medical technology, it has become crucial for companies in this industry to effectively segment their market and position their products strategically. This article will explore the market segmentation and product positioning strategy in the medical skincare manufacturing industry.Market segmentation plays a vital role in identifying and targeting specific customer groups. In the medical skincare manufacturing industry, market segmentation can be based on various factors such as age, gender, skin type, and specific skincare needs. By dividing the market into smaller segments, companies can better understand their customers' preferences and tailor their products accordingly.One of the key market segments in the medical skincare manufacturing industry is age. Different age groups have distinct skincare needs and concerns. For instance, younger individuals may focus more on preventing acne and maintaining a youthful appearance, while older individuals may prioritize anti-aging and wrinkle reduction. By developing skincare products specifically designed for different age groups, companies can effectively meet their customers' needs and gain a competitive advantage.Gender is another important factor in market segmentation. Men and women have different skincare requirements and preferences. While women often seek products that address issues such as hydration, brightening, and anti-aging, men may prioritize products that offer oil control and soothing properties. By creating gender-specificskincare lines, companies can cater to the unique needs of each gender and enhance customer satisfaction.Skin type is another crucial aspect of market segmentation in the medical skincare manufacturing industry. Different skin types, such as oily, dry, combination, and sensitive, require specific formulations and ingredients. By developing products tailored to each skin type, companies can effectively address their customers' concerns and provide personalized solutions.Furthermore, market segmentation can be based on specific skincare needs. Some individuals may suffer from skin conditions such as acne, rosacea, or hyperpigmentation. By offering specialized products that target these specific concerns, companies can attract a niche market and establish themselves as experts in addressing these skincare issues.Once the market segments have been identified, companies need to strategically position their products to effectively reach their target customers. Product positioning involves creating a distinct image and value proposition for the product in the minds of consumers. This can be achieved through various strategies such as product differentiation, pricing, and branding.Product differentiation is crucial in the medical skincare manufacturing industry, where competition is fierce. By offering unique features, ingredients, or benefits, companies can set their products apart from competitors and attract customers. For example, a company may develop a skincare product that combines medical-grade ingredients with natural extracts, providing a unique selling point that appeals to health-conscious consumers.Pricing is another important aspect of product positioning. Companies can position their products as high-end, premium options by pricing them at a higher range. This strategy targets consumers who associate higher prices with superior quality and effectiveness. On the other hand, companies can also position their products as affordable alternatives, targeting price-sensitive customers who still seek quality skincare solutions.Branding plays a significant role in product positioning as well. By creating a strong brand image and reputation, companies can establish trust and loyalty among consumers. This can be achieved through consistent messaging, quality assurance, and endorsements from skincare professionals or celebrities. A well-established brand can position its products as reliable and effective choices, attracting customers who value credibility and authenticity.In conclusion, the medical skincare manufacturing industry can effectively segment its market based on age, gender, skin type, and specific skincare needs. By understanding their target customers' preferences and concerns, companies can develop products that meet their needs and gain a competitive advantage. Strategic product positioning through differentiation, pricing, and branding further enhances companies' ability to attract and retain customers in this highly competitive industry.。
