学生新编商务英语精读4_unit_1

Unit 11.as well as2.expenditure3.has been exposed to4.maximum5.nuisance6.was restricted7.regulations 8.supplement9.is aiming to 10.tempt11. are subject to 12. to ensureDictationAdvertising is a message designed to promote a product, a service, or an idea. In everyday life, people come into contact with many kinds of advertising. Printed advertisements make up a large part of newspapers and magazines. Poster ads appear in streets, on buses and in subway stations. Commercials interrupt TV and radio programs.The purpose of most advertising is to sell products or services. Manufacturers advertise to try to persuade people to buy their products. Large business firms also use advertising to create a favorable "image" of their companies. Local businesses use it to gain new customers and increase sales. Advertising thus plays a key role in the competition among businesses for the consumer's dollar. In many businesses, the volume of sales depends largely on the amount of advertising done.VocabularyGuess the meaning of the following italicized words and expressions from the text.1. b2. a3. c4. c5. a6. b7. c8. a9. b 10. cTranslationI. Translate the following sentences into English, using the expressions in theparentheses.1.I reg ard that commercial as one of the worst I‘ve ever seen.2.In a commercial negotiation the negotiators must ensure the fundamental benefit of their company from being injured.3.In order to meet the needs of the international market, the factory is aiming at a 50% increase in production this year.4.In Britain, advertising on television is subject to various rules and regulations.5.These small businesses have benefited greatly from the fall in interest rates.6.The cassette tape is broken. Can you splice the ends together?7.Due to the massive absorption of foreign capital and advanced technology, the country has been transformed into a powerful industrial nation in only 20 years.8.After his painstaking management, the company ended up as one of the 500 best in the world.9.All the arrangements of the company were turned upside down by the sudden devaluation of U.S dollars.10.The new international agreement opens up the possibility of much greater co-operation against terrorism.II. Translate the following advertising sentences from English into Chinese:1.超越视觉感受——索尼！2.喝可口可乐，万事顺意！3.一朝品尝，一生钟爱。

⼤学英语精读第四册Unit One课⽂介绍 导语：我们都曾幻想⾃⼰有⼀⼤笔钱，下⾯是⼀篇讲述获得⼀⼤笔钱的简单⽅式的英语课⽂，欢迎⼤家学习。

Text Two college-age boys, unaware that making money usually involves hard work, are tempted by an advertisement that promises them an easy way to earn a lot of money. The boys soon learn that if something seems to good to be true, it probably is. BIG BUCKS THE EASY WAY John G. Hubbell "You ought to look into this," I suggested to our two college-age sons. "It might be a way to avoid the indignity of having to ask for money all the time." I handed them some magazines in a plastic bag someone bad hung on our doorknob. A message printed on the bag offered leisurely, lucrative work ("Big Bucks the Easy Way!") of delivering more such bags. "I don't mind the indignity," the older one answered. "I can live with it," his brother agreed. "But it pains me," I said，"to find that you both have been panhandling so long that it no longer embarrasses you." The boys said they would look into the magazine-delivery thing. Pleased, I left town on a business trip. By midnight I was comfortably settled in a hotel room far from home. The phone rang. It was my wife. She wanted to know how my day had gone. "Great!" I enthused. "How was your day?" I inquired. "Super!" She snapped. "Just super! And it's only getting started. Another truck just pulled up out front." "Another truck?" "The third one this evening. The first delivered four thousand Montgomery Wards. The second brought four thousand Sears, Roebucks. I don't know what this one has, but I'm sure it will be four thousand of something. Since you are responsible, I thought you might like to know what's happening. What I was being blamed for, it turned out, was a newspaper strike which made it necessary to hand-deliver the advertising inserts that normally are included with the Sunday paper. The company had promised our boys $600 for delivering these inserts to 4,000 houses by Sunday morning. "Piece of cake!" our older college son had shouted. " Six hundred bucks!" His brother had echoed, "And we can do the job in two hours!" "Both the Sears and Ward ads are four newspaper-size pages," my wife informed me. "There are thirty-two thousand pages of advertising on our porch. Even as we speak, two big guys are carrying armloads of paper up the walk. What do we do about all this?" "Just tell the boys to get busy," I instructed. "They're college men. They'll do what they have to do." At noon the following day I returned to the hotel and found an urgent message to telephone my wife. Her voice was unnaturally high and quavering. There had been several more truckloads of ad inserts. "They're for department stores, dime stores, drugstores, grocery stores, auto stores and so on. Some are whole magazine sections. We have hundreds of thousands, maybe millions, of pages of advertising here! They are crammed wall-to-wall all through the house in stacks taller than your oldest son. There's only enough room for people to walk in, take one each of the eleven inserts, roll them together, slip a rubber band around them and slide them into a plastic bag. We have enough plastic bags to supply every takeout restaurant in America!" Her voice kept rising, as if working its way out of the range of the human ear. "All this must be delivered by seven o'clock Sunday morning." "Well, you had better get those guys banding and sliding as fast as they can, and I'll talk to you later. Got a lunch date. When I returned, there was another urgent call from my wife. "Did you have a nice lunch?" she asked sweetly. I had had a marvelous steak, but knew better by now than to say so. "Awful," I reported. "Some sort of sour fish. Eel, I think." "Good. Your college sons have hired their younger brothers and sisters and a couple of neighborhood children to help for five dollars each. Assembly lines have been set up. In the language of diplomacy, there is 'movement.'" "That's encouraging." "No, it's not," she corrected. "It's very discouraging. They're been as it for hours. Plastic bags have been filled and piled to the ceiling, but all this hasn't made a dent, not a dent, in the situation! It's almost as if the inserts keep reproducing themselves!" "Another thing," she continued. "Your college sons must learn that one does not get the best out of employees by threatening them with bodily harm. Obtaining an audience with son NO. 1, I snarled, "I'll kill you if threaten one of those kids again! Idiot! You should be offering a bonus of a dollar every hour to the worker who fills the most bags. "But that would cut into our profit," he suggested. "There won't be any profit unless those kids enable you to make all the deliveries on time. If they don't, you two will have to remove all that paper by yourselves. And there will be no eating or sleeping until it is removed." There was a short, thoughtful silence. Then he said, "Dad, you have just worked a profound change in my personality." "Do it!" "Yes, sir!" By the following evening, there was much for my wife to report. The bonus program had worked until someone demanded to see the color of cash. Then some activist on the work force claimed that the workers had no business settling for $5 and a few competitive bonuses while the bossed collected hundreds of dollars each. The organizer had declared that all the workers were entitled to $5 per hour! They would not work another minute until the bosses agreed. The strike lasted less than two hours. In mediation, the parties agreed on $2 per hour. Gradually, the huge stacks began to shrink. As it turned out, the job was completed three hours before Sunday's 7 a.m. deadline. By the time I arrived home, the boys had already settled their accounts: $150 in labor costs, $40 for gasoline, and a like amount for gifts—boxes of candy for saintly neighbors who had volunteered station wagons and help in delivery and dozen roses for their mother. This left them with $185 each — about two-thirds the minimum wage for the 91 hours they worked. Still, it was "enough", as one of them put it, to enable them to "avoid indignity" for quite a while. All went well for some weeks. Then one Saturday morning my attention was drawn to the odd goings-on of our two youngest sons. They kept carrying carton after carton from various corners of the house out the front door to curbside. I assumed their mother had enlisted them to remove junk for a trash pickup. Then I overheard them discussing finances. "Geez, we're going to make a lot of money!" "We're going to be rich!" Investigation revealed that they were offering " for sale or rent" our entire library. "No! No!" I cried. "You can't sell our books!" "Geez, Dad, we thought you were done with them!" "You're never 'done' with books," I tried to explain. "Sure you are. You read them, and you're done with them. That's it. Then you might as well make a little money from them. We wanted to avoid the indignity of having to ask you for……" New Words buck n. (sl.) U.S. dollar plastic a. 塑料的 n. (pl) 塑料 doorknob n. 门把⼿ leisurely a. unhurried 从容的，慢慢的 leisure n. free time 空闲时间，闲暇 lucrative a. profitable 有利的;赚钱的 pain vt. cause pain to panhandle vi. (AmE) beg. esp. on the streets delivery n. delivering (of letters, goods, etc.)投递;送交 enthuse vi. show enthusiasm inquire vt. ask super a. (colloq.) wonderful, splendid; excellent snap vt. say(sth.) sharply 厉声说 insert n. 插页 normally ad. in the usual conditions; ordinarily 通常 company n. 公司 echo vt. say or do what another person says or does; repeat 附和;重复 ad n. (short for) advertisement inform vt. tell; give information 告知 porch n. (AmE) veranda 门廊 armload n. as much as one arm or both arms can hold; armful walk n. a path specially arranged or paved for walking ⼈⾏道 unnaturally ad. in an unnatural way 不⾃然地 quaver vi. (of the voice or sound) shake; tremble 颤抖 truckload n. as much or as many as a truck can carry department store n. store selling many different kinds of goods in separate departments 百货公司 dime n. coin of U.S. and Canada worth ten cents dime store n. (AmE) a store selling a large variety of low-priced articles; variety store 廉价商品店;⼩商⼝店 drugstore。

UNIT1思考作为一种嗜好当我还是个孩子的时候，我就得出了思考分三种等级的结论。

后来思考成了嗜好，我进而得出了一个更加离奇的结论，那就是：我自己根本不会思考。

第一个把思考这个问题带到我面前的是我文法学校的校长。

他的办公室里有一些小雕像。

就在他书桌后面一个高高的橱柜上面。

其中一位女士除了一条浴巾外一丝不挂。

她好象被永远地冻结在对浴巾再往下滑的恐惧中了。

而不幸的是她没有手臂，所以无法把浴巾拉上来。

在她的身边蜷伏着一头美洲豹，好象随时都会往下跳到档案橱柜最上层的抽屉上去。

在豹子的另一边端坐着一个健硕的裸体男子，他手肘支在膝头，手握拳托着腮帮子，全然一副痛苦不堪的样子。

过了一些时候，我对这些雕像有了一些了解。

才知道校长把它们放在正对着犯错的孩子的位置是因为对校长来说这些雕像象征着整个生命。

那位裸体的女士是维纳丝。

她象征着爱。

她不是在为浴巾担心，而是忙着显示美丽。

美洲豹象征着自然，它在那里显得很自然而已。

那位健硕的裸体男子并不痛苦，他是洛丁的思索者，一个纯粹思索的象征。

我想我得解释一下，我是校长办公室的常客，为我最近做过或者没做的事情。

用现在的话来说我是不堪教化的。

甚至还不如说，我是顽劣不羁，头脑迷糊的。

每次在校长桌前接受处罚，那些雕像在他上方白晃晃地耀眼时，我就会垂下头，在身后紧扣双手，两只鞋不停地蹭来蹭去。

校长看着我然后说，“我们该拿你怎么办呢？”哦，他们要拿我怎么办呢？我盯着旧地毯更狠命地蹂躏我的鞋。

“抬起头来，孩子！你就不能抬起头来吗？”然后我就会抬起头来看橱柜，看着裸体女士被冻结在恐惧中，健硕的男子无限忧郁地凝视着猎豹的后腿。

我跟校长没什么好说的。

他的镜片反光，所以我看不到镜片后面有什么人性的东西，所以没有交流的可能。

“你从来都不动脑筋思考的吗？”不，我不思考，刚才没思考，也不会思考——我只是在痛苦地等待接见结束。

“那你最好学一学 —— 你学了吗？”有一次，校长跳起身来伸手取下洛丁的杰作重重地放在我面前的桌上。

选择填空题（每题10分，共5题）—Hey Kyle, guess what! The boss is sending me to Europe for a marketing seminar next month.—__________________You've been itching to go on a business trip for months.选择一项：A. I am sorry to hear that.B. Great! You must be happy.C. So what?反馈你的回答正确解析：本题考核“表达心情”的交际用语。

选项A表达遗憾的心情，选项B表达高兴的心情，选项C表达妒嫉的心情。

根据下句“你几个月以来一直期盼出差”，确定此处是高兴的心情，所以答案是B。

正确答案是：Great! You must be happy.—How would you like to go?—__________________.选择一项：A. I'll get in touch with the railroadB. I'd like to fly to Frankfurt for a stay of two daysC. I expect to depart for Frankfurt on Sunday, September 1st反馈你的回答正确解析：本题考核“交通方式”的交际用语。

选项A表达联系火车站，选项B表达乘坐飞机去法兰克福待两天，选项C表达出发时间为9月1日（周日）。

根据提问“你想怎么去呢？”，确定这里是询问交通方式，所以答案是B。

正确答案是：I'd like to fly to Frankfurt for a stay of two days Travellers, when ____________ the checks, have to sign the checks in the presence of the bank or service clerks.选择一项：A. buyB. buyingC. to buy反馈你的回答正确译文：旅客在购买旅行支票时，必须当着银行职员或旅行社职员的面在支票上签字。

大学英语精读第三版第四册Book4 Unit1答案上海外语教育出版社董亚芬主编1) thoughtful2) might as well/may as well/could as well3) draw your attention to4) marvelous5) settle for6) done with7) Competitive competitive8) pains/pained9) bonus10) shrink11) delivery12) overheard13) sour14) for rent15) stack16) reproduce1) inquired2) informed3) awful4) settle for5) trash6) claimed7) Normally8) a piece of cake9) be done with10) enable11) am entitled12) quite a while1) ask for2) was set up/has been set up3) pulled up4) gives off5) was held up7) ran over8) made up9) be left out10) cut off1) It pained Jenny to learn of Jim's refusal to help her with the translation.2) The extra work to be assigned to you will greatly cut into your spare time.3) We'd been at the job for hours, but we hardly made a dent in it.4) You have no business saying those nasty things about Dick.5) We might as well listen to the radio program since there isn't anything interesting on television.1) standee2) payee3) grantee4) addressee5) a person who is absent6) a person who is being trained7) a divorced person1) output2) breakdown3) setup4) Takeoff5) drawbacks6) breakthrough7) cutback8) takeover1) paper, store, shop, case, cream2) making, keeping, bathing, conditioning, walking3) market, way, stop, board/smith, ground4) pill, water, material, point, machine5) pour, look/put/come, come,6) out, back/up, through/down/out1) a dozen years3) two dozen passengers4) dozens of phone calls5) three dozen boxes6) a dozen bottles/a dozen bottles of wine1) a great deal of pain "has been caused by evils which have never happened"2) the elderly lady Miss Morris quarrelled with was none other than her future mother-in-law3) this essay is well-written except for a few grammatical mistakes4) I just caught the train in time5) You can't eat your cake and have it too1) You ought to know better than to go swimming straight after a meal.2) Uncle Rob should have known better than to trust that treacherous son of his.3) Sally is old enough to know better than to spend all her money on fancy goods.4) Miss Miller certainly knows better than to explore the desert all alone.5) His college sons should have known better than to try to get the best out of their employees by threatening them with bodily harm.6) You ought to know better than to go out in this freezing weather in those thin clothes. You'll get frozen.1) delivery2) a piece of cake3) inquire4) pulling up5) stacks6) deadline7) marvelous8) enable9) cut into10) settle for11) settled our accounts12) minimum13) known better than1) advertisement/ad2) read3) No5) words6) towards7) which8) sizes9) sitting10) water11) bottle12) one13) started14) passed15) run/pass16) into17) coming18) if19) quit20) hour21) wrote1) 我们接到通知，财政部长将于次日接见我们。

授课题目：Unit 1Big Bucks the Easy Way授课类型：理论课教学目的：1) Help Ss get to know the lesson “No pains, no gains” and there is no “big bucks the easy way”.2) Ss should grasp the text content, basic vocabularies before class and finish the oral English practice in the class that required by T.3) Ss are to learn the reading skill—avoiding vocalization and inner speech.4) Ss are to learn the writing skill—words’ choice.教学要求：1) Get the main idea and summarize the text.2) Make a role-play according to the text.3) Do the exercises in the textbook.4) Understand that there is no way to earn money easily.教学重点及难点：理解文章主旨思想，完成role-play或者finding a part-time job的口语练习。

教学方法和手段：以学生为中心，采取交际法、翻译法、交互法、讨论法与演示法等多种方法相结合开展课程教学。

课堂讨论，促进师生互动；图表讲解课文结构及写作技巧；使用录音机、幻灯片、多媒体课件、相关图文资料及网络辅助教学等手段深入讲解课文，多层次多角度的开展课堂活动，使学生寓学于乐。

教学内容和过程：Step One Pre-reading Activities (20 minutes)1. Warm-up questions (10 mins)1) Do you depend on your parents financially?2) Have you ever had the worst experience of earning money? Please tell us about the time, kind of work and the amount of money you earn from that job.3) Do you think it was worthwhile? Did you get anything else besides money?4) Is it easy to earn money by working part-time? Are there any easy ways to make much money?Step Two While-reading Activities (40 minutes)1. Ss read the text and then discuss the following questions (30 mins)Lines 1-91. What did the father tell his college sons to think about?To deliver bags of magazines to make some of their own money.2. What was the father worried about?The sons would become used to or feel content with living by asking for money all the time.Lines 10-221. Why did the mother phone the father?She wanted him to know what was going on at home.2. How do you understand the word “super” she snapped?“S uper” means ver y good. But she “snapped” it, which means she was very angry. She was being sarcastic, i.e. she meant the opposite of what she said.3. Can you paraphrase the sentence “Another truck just pulled up out front”?Another truck has stopped outside in front of our house to deliver more materials.Lines 23-291. Which company did the two sons do the delivery job for?The Sunday Newspaper Company.2. Why did each truck deliver 4000 of the inserts?Each one was from a different company and had the ads the sons were required to deliver to 4000 houses.3. Why did two boys think it “piece of cake?They had no idea of how much work it would mean.Lines 30-35What did the father mean when he said “they are college men.”?He meant that they were grown-ups, and should be capable of dealing with the situation.Lines 36-501. In what cases does people’s voice become unnaturally high and quavering?When they are excited, angry, upset and the like.2. What does “magazine sections” mean?Parts of magazines, 8 or 12 pages long.3. How many steps are there in the process before delivering?Five: take out, roll, slip, band and slide.Lines 51-661. What do you think of the father’s answer?Clever and sensible. It is a lie, a harmless lie, one told in order to avoid upsetting somebody.2. Why did the father say “That’s encouraging”?The sons were learning how to solve the problem of manpower shortage; they hired other people to help, and learnt to improve efficiency by establishing assembly lines.3. Why did the mother say “it is very discouraging”?The measures weren’t working at all.Lines 67-771. W hat do you think of the father’s bonus program？It is reasonable and logical. Bonus is a popular incentive that management adopts. Sometimes we have to lose something in order to gain something. If you are reluctant to use a small bait, you can hardly get a big fish.2. Did the son understand that at first thought?No. he thought the more the workers got, the less he obtained.3. Why did the son answer “Yes, Sir”?He had come to realize it was a business and he took the father’s instructions as an order.Lines 78-861. What does “see the color of cash” mean?See Note 7 in your text book.2. What’s the difference between the original payment and the demanded one?The original payment was five dollars per person, while now they demanded five dollars per hour.3. Who probably played the mediating role?The mother.Lines 87-94Why did the son think it “enough”?No matter how much, it was the money they made by themselves with great efforts and they learnt a lot from the experience.Lines 95-1091. What did the youngest sons learn from their college brothers?They learnt to make their own money in order to avoid having to ask for money all the time.2. What were they going to do to try to earn money?They were going to sell or rent the family’s books.3. Do you agree “you’re never done with books”?Yes. Because………No. B ecause ………..2. T asks Ss to summarize the main idea and structure of the text (10 mins) Summary questions and concluding remarks:1) Do you think it necessary for the sons to make some money for themselves? Give reasons for your answer.I think it necessary…….because………..2) What do you think is needed in accomplishing something difficult?I think it is self-confidence, perseverance, co-operation or team work, reasonable management, strategies of solving problems, etc.3) What is the father’s tone in telling the story?The tone is light and ironic because the story is meant to be funny. The problem in the story was one that people think is very serious when it happens, but later they can laugh about.Step Three Post-reading Activities(100 minutes)1. Ss are to finish the exercises that are related to the new words after class and T explains some if necessary. (10 mins)2. Ss are to do role-play according to the text or make dialogues with the topic “Finding a Part-time Job” and present their performance in the class. (80 mins) Some useful expressions for finding jobs they may use:Job huntingInquiriesI’m looking for a summer job. Do you have any positions open?I’m looking for a job. Are there any vacancies /positions vacant in your company?Do you have any vacancy for a part-time job? /Do you have any job for a part-timer?/I was wondering whether you needed any part-timers.Hello, I’m calling about your ad for a lab assistant. Is the position still open? /Is the place filled?I’m interested in the job you advertised in yesterday’s newspaper for an office assistant. Do you still have that vacancy?ResponsesWhat kind of job do you want /would you like /are you interested in?Are you looking for full-time or part-time work?We have an opening for an office assistant. Are you familiar with modern office equipment?We may have an opening soon. Call me again in two weeks’ time.I’m sorry, there’s no vacancy recently. I’ll contact you if anything turns up.I’m sorry the position has been filled /the job is taken.Why don’t you send us your resume and we can keep it on file?Job InterviewsFor InterviewersTell me a little about yourself.Why are you interested in the job? /What interests you most about the job?Why did you leave your last job?What kind of experience do you have for the job? /Have you done any work in this area before?What do you think are your strengths?Would you mind telling me something about your personality?What do you think you would bring to the job? /Why do you think we should giveyou the job?Can you work well with other people?Do you speak any foreign languages?Would you be willing to travel on business?How soon can you begin to work for us? /How soon could you start working?Is there anything you’d like to ask about the job? /Are there any questions you want to ask me about the company or anything else?That’s all that I want to ask you. We’ll let you know our decision in a few days. Thank you for coming in. We’ll get in touch with you as soon as we make a decision./We’ll be in touch with you within the next two weeks.For IntervieweesI’ve just graduate from Beijing University with a Bachelor’s degree in computer science.I’m graduating from university in July. My major is Economics and my minor is English.I had a summer job with an import-export company.In my last year at college, I worked as an intern in the sales /marketing /human resources department of an electronics company.I have taken a course in office administration.I’m applying for the job because it’s something I really enjoy doing.I think the job will give me a chance to use all the skills I’ve acquired.I have a cheerful personality /a high sense of responsibility.I have good organizational skills and I’m able to work without a lot of supervision. I’m very good with people /a good team player.I’d like to know if the company provides opportunities for further education.I wonder how much you’ll be paying for the job.Do you mind telling me what benefits you provide for your employees?When will I know whether I have the job? /When will I know your decision?3. T makes comments on their performance. (10 mins)Assignments（作业）1) Ss are to finish all the exercises after class.2) Preview Unit 2.课后小结：。