微营销系统产品介绍

三步搭建自己牛逼的微营销系统最近我了解到有一个学生做了一个公众号，主要定位于提供给小孩子画画方面的内容为主，却每月有3万多的收入，逻辑思维一个简单的系统，一年销售收入上亿元，哪他们是怎么做到的呢？其实很简单，就是他们都搭建了一套完整的微营销系统，一听到系统，很多人第一时间可能考虑到是不是要开发，要编程，要找专业的公司等，豆芽哥给大家分享的都是普通人都能做到的，所以不需要你会编程，懂开发，只需傻瓜式操作会打字就能搭建牛逼的微营销平台。

首先咱们先要明白什么是微营销系统，先拆分成微+营销+系统，这样就好理解一点，豆芽哥眼里的微营销不单单是微信营销，是移动端各种开放的自媒体平台都可以归纳成微，比如今日头条，一点资讯，各种视频平台，直播平台，博客，语音分享平台等等众多平台，营销指的是有策划有目的的销售活动，比如写了一个销售文案，做了一个抽奖活动，投票活动，举办一场会议营销等，系统是各种不同功能型平台相互协作，比如，交易系统有微信支付，支付宝，商城平台有微店等，微店+支付就是一个简单的系统，那么把他们组合一下，就是，移动端的各种自媒体平台+有目的销售方案+功能型平台的组合叫微营销系统。

那么如何给自己搭建微营销系统呢？其实微营销系统盈利方式有多种，有卖广告的，有卖服务的，有卖产品的，有卖模式的，玩整合的，玩打赏的等等，这里先讲一种大家都熟知并且常用的以卖产品为主搭建方法。

第一，你先要至少有一个自媒体账号，比如你有一个今日头条的账号，或者博客，或者直播平台，或者视频平台，主要看你自媒体属性是做什么形态的内容。

如果写文章为主，那今日头条，一点资讯，网易号，腾讯企鹅号等都可以，豆芽哥整理了一份可以免费发布文章的50个自媒体平台资料，有兴趣的可以关注微信公众号豆芽微课回复 50 可以去下载。

目前这个年代，自媒体账号必须要有一个，如果没有，就去注册一个，建议大家注册今日头条号，头条号目前比较成熟，它有成熟的算法推荐功能，能够把你的文章推荐给精准用户阅读，就算你是新注册的号，是新手号，都有可能带来成千上万的阅读。

K9微营销CRM操作规范手册编制单位：广州百圣软件科技有限公司版本号：V5.8编制时间：2016年10月25日最后更新：2016年11月20日目录一、系统概述 (4)2.1运行环境 (4)2.2工作流程 (4)2.3工号规则说明 (4)2.4需要连接外网的功能 (4)二、功能模块 (5)三、操作详细说明 (5)4.1客户管理 (5)4.1.1添加/修改客户资料 (5)4.1.2查询客户资料 (6)4.1.3给客户下单 (6)4.1.4客户短信 (8)4.1.5客户跟进记录 (8)4.1.6我的(下属)客户资料 (8)4.1.7公海客户资料 (8)4.1.8跟进他人客户权限说明 (9)4.1.9转客户资料 (9)4.1.10合并资料 (9)4.2订单管理 (11)4.2.1客户订单 (11)4.2.2审单 (14)4.2.3订单详情 (15)4.3微信管理 (16)4.3.1微信号管理 (16)4.3.2微信加粉管理 (16)4.3.3微信转账记录 (16)4.3.4微信聊天记录 (16)4.4采购管理 (17)4.4.1采购单列表 (17)4.4.2下采购单 (17)4.4.3供应商列表 (17)4.4.4供应商统计报表 (17)4.5物流管理 (17)4.5.1物流发货 (17)4.5.2打印单据 (18)4.5.3产品入库 (18)4.5.4库存明细 (18)4.5.5退货入仓 (19)4.5.6打印条码 (19)4.5.7入库记录 (19)4.5.8报废/退货给供应商 (19)4.5.9库存盘点 (20)4.5.10库存盘点流水记录 (20)4.5.11调仓记录 (20)4.5.12库存批次管理 (20)4.6财务管理 (21)4.6.1财务审单 (21)4.6.2出货订单 (21)4.6.3款号出货汇总 (21)4.6.4K币明细记录 (21)4.6.5供应商往来明细 (21)4.6.6退换货订单 (22)4.6.7供应商应付报表 (22)4.6.8款号进销存报表 (22)4.6.9供应商进销存报表 (22)4.6.10K币记录 (22)4.7分类报表 (22)4.7.1员工业绩报表 (22)4.7.2分组统计报表 (23)4.7.3微信号数据分析报表 (23)4.7.4其他统计报表 (23)4.8产品管理 (23)4.8.1添加新产品 (23)4.8.2产品列表 (23)4.8.3产品分类 (23)4.8.4产品品牌 (23)4.8.5产品属性 (24)4.8.6批量上传 (24)4.9媒体分析 (24)4.9.1广告效果分析报表 (24)4.9.2广告渠道管理 (24)4.9.3广告投放计划 (25)4.10知识库 (25)4.10.1知识列表 (25)4.10.2知识分类 (25)4.11系统管理 (25)4.11.1员工考核 (25)4.11.2权限角色 (26)4.11.3工号管理 (27)4.11.4微信号管理 (27)4.11.5客户资料导入 (28)4.11.6选项设置 (28)4.11.7数据清理 (28)4.11.8发布公告 (29)4.11.9待办事项 (29)一、系统概述2.1 运行环境K9微营销CRM系统分为web服务端及客户端。

International Conference on Education, Sports, Arts and Management Engineering (ICESAME 2016) Research on the Basic Mode and Value of the Enterprises WechatMarketingWang YilongManagement System, Handan Polytechnic College, Handan, China, 056001****************Keywords: Marketing Mode, Marketing Value, Wechat MarketingAbstract. With the development of mobile internet technology, Wechat gradually become a necessary smart phone software for the young people. And the increasing hot Wechat marketing has become a weapon in the well-known enterprises’ marketing process. This paper firstly introduces the basic concept of Wechat marketing, then describes several common modes of Wechat marketing, and finally gives the important value of Wechat marketingin order to provide some references for the enterprise marketing.Wechat and Wechat MarketingWechat was developed by the Tencent Inc in 2011. By the June 30, 2015, the number of Wechat monthly active users has exceeded 6 hundred million. Wechat quickly monopolys the main intelligent mobile terminal screen with the suddenness of thunder bolt. Most people using smart phones also use the Wechat application. Wechat has super practical and has been deeply involved in all aspects of people's lives.Wechat is an intelligent terminal to provide instant messaging services for free applications. It supports cross communication operators, cross operating system platform, through the network quickly. At the same time, users can also send free voice, video, images and text through the use of a shared media content data. Based on the position of the social plug-ins lbs, Wechat has the functions of “moments”, “sweep the QR code”, “shake”, "drift bottles and public platform plug-in service. Wechat is a convenient instant messaging applications. Among them, the public platform service number, is an account type of the public platform, designed to provide users with services. At an early stage of Wechat, it did not distinguish between private and public numbers, and the number of the public can also be logged on the phone. To meet its more personalized marketing needs, need to have a more powerful background to promote marketing, so Wechat launched a public number. Wechat is a major feature of the Wechat public open platform, the public platform for Wechat marketing system, and gradually become the entire mobile Internet and Internet portal. In addition to the public platform, from the Wechat interface point of view, circle of friends, Wechat group, point to point communication also meet the application of Wechat marketing. Wechat boarded the stage of China's Internet aqueduct becoame the new bestow favor in marketing industry. More and more companies try to develop the marketing tools for greater platform. Wechat marketing value will not be measured.Basic Mode of Wechat Marketing“Moments” Marketing. “Moments” is a Wechat social funcion. The user can publish text and pictures through the “moments” function and articles or music in other software can be shared in the “moments”. Users can make a friend's new photos of the "comment" or "praise", the user can only see the same friends comments or praise. Wechat can not only sending graphic information, micro letter users can also through the “moments” to some awesome mobile application and website some attractive content rapid share to their friends, and support to open the link. Users can use a “moments” to the value of information one of the spread of open, able to quickly expand the influence. “Moments” shares the word of mouth marketing provides a good channel. “moments” marketing is business promotion activities in the “moments”. Divided into interactive and viral.Take the nteractive for example, usesr collect prasies to win prize. Ask a friend to help point to open the link to get the gifts, opening the link on the number of public enterprises and share links, screenshots sent to the public, organic public lottery win awards and so on form. As no matter users collect praises or share links, both of them need a period of time, which can cause sustained attention to the user in the short term. Collecting praises needs to pay attention to the number, users have to share the lottery whichi needs to continue to pay more attention.It may be the number of days after the company announced the results of the lottery. This interval of days also is to have cultured. Enterprises can announce the results of the lucky users to remind the user of the brand again in the period that user have not entirely forgotten the issue.“Two-dimensional Code” Marketing. Two-dimensional code realize the automatic information recognition through the scaning of the image input device. More and more commercial fileds use the two-dimensional code. Wechat also conform to the trend of the combination of O2O launched commercial activities. The two-dimensional code pattern is placed on the frame, then you will get member discount. Business offers or some news and information, mobile applications to join the two-dimensional code scanning. This o2o mode has already spread, sitting on hundreds of millions of users and active is sufficiently high in the Wechat and value is self-evident, and through scan two-dimensional code form can also increase the number of fans. Two dimensional code is the user to scan the Wechat marketing communication main body of the two-dimensional code and add friends to interact with a marketing approach. After scaning the two-dimensional code, companies often use discounts or coupons and other marketing tools to attract and guide the user consumption. The two-dimensional code marketing is alwasys used in the brand which is doing activities in order to attract part of price sensitive customers.“Drift Bottle” Marekting. Drift bottle is an application of the QQ mailbox. Since r the introduction of Wechat, drift bottle has also been applied in the Wechat mareketing. Therefore, Wechat can do the brand marketing acitivities by drifting bottle. One is "throw a bottle" and "pick up a bottle". Both of them are simple and convenient. The main marketing can product information written into text messages or released into the voice information will thrown into the sea, potential consumers fishing to drift bottles, according to the wishes of their own can dialogue with the marketing subject. Consumers fishing to relevant product information drift bottles, you can according to their wishes and the subject of marketing communication, the realization of marketing. But each user only twenty times to pick up bottle. Drifting bottle marketing is a random push information way, the propagation of the main active high, the mode of transmission of non directional, spread wide. There is no fixed audience, randomness and flow of information dissemination. As the information acceptance rate and conversion rate is not high, the drift bottle marketing is only suitable for some greater visibility of the product or brand to promote the expansion of the brand influence.“Offical Accounts” Marketing. Wechat official account provides a professional marketing platform for businesses. Enterprisess can use public platform for consumers to implement point precision marketing customers just add the business of public accounts, as long as the merchant issued a message about the product or store in a public platform, Wechat client can be pushed to the instant message the client mobile phone desktop, mobile phone open as long as the customer can see the relevant information to ensure the accurate marketing enterprises or individual businesses to push customers to send messages of accurate, efficient and timely dissemination of information, the receiving rate and high conversion rate. However, all products have two sides, all businesses should pay attention to push information the frequency, push related products or store information may lead to resentment and discontent over the customer groups. Therefore, Wechat operators to be aware of this and in businesses push information frequency do set as follows. Enterprise class public accounts can only push send a information a month and media public accounts can only send a message a day be. Point to point message has brought a high efficiency of publicity.Important Values of Wechat MarketingLow Cost. The marketing channels of Wechat marketing are a mobile client. As long as you have a smart phone, you can use the Wechat marketing. Today’s popularity of smart phones make us enter the mobile Internet era, and people use Wechat sharing content has not just as a means of communication, has become a way of life. Wechat marketing, compared with other ways of marketing, low cost and convenient. Wechat marketing does not need to be like newspapers, magazines, television, computers, store and so on, such as the entity shop and so on to spend expensive layout fees, advertising fees, rent, etc. It only need you in the Wechat circle of friends or public platform to push information on the product picture or voice, you can push the information to your friends. As a new type of marketing model, Wechat marketing is simple and fast. Wechat marketing and traditional marketing is the biggest advantage compared to the traditional marketing chain of low cost enterprises. Publicity, public relations, sales, sales and other aspects of the need to invest a lot of material and financial resources, and Wechat marketing is avoiding these complex process. The process of Wechat marketing is completed through the network platform, which saves a lot of money.Fast Dissmination. In the context of the high popularity of mobile internet, business marketing tools have taken fast rhythm mode. Some kind of marketing promotions only last for one or two days, or even less. This fast-paced marketing can let enterprise publicity in a short period of time, reducing the cost of publicity, and conforming to the current user's favorite. Users feel a tension and excitement in a race against time, and participate in this interactive marketing will not take up too many users of time, from the beginning to the end often just a few seconds of operation, in the final results were announced, "snatching" successful achievement feeling is double, if failure did not receive preferential, users will not be too concerned about, because the cost is very small. Wechat instant can give enterprises to provide such a platform for marketing methods, and enrich the means of enterprise marketing. Concern the public platform of fans will be able to receive this information in the first time, this intention powder effect can anytime, anywhere from time or geographical restrictions to and the advertisers have interaction, resulting in consumer behavior. So, in the Wechat marketing, Wechat can not only be the position of the main advertising advertising information, but also can become the first contact with the customer and the customer's first contact and exchange platform. Enterprises only need the Wechat to produce a big ammount of marketing benefits.Wide Range. The communication form between persons have changed in the mobile internet era. Before the Wechat application apeeared, the interactions between people mostly are the gathering of friends, friends and so on.The traditional way often require people to cost more energy and time and social circle. After the QQ and Renren appeared, people contacting circle expanded, but still be limited. Due to the low threshold for the Internet and authentication is not perfect, interpersonal relationships, mostly floating on surface. Since the emergence of Wechat, it firstly make people who have contacts in the Wechat gathered together from the circle of acquaintances, so that the integrity of the Wechat users to retain the trust of the Wechat. With various forms of information transfer mode. Wechat connects the reality of friends and strangers become a intricate "circle of friends". Trust is the foundation of the marketing success of people and a half. Social acquaintances and strangers, the social interaction that marketing is not like in the complete social acquaintances that is limited, users can easily saturated, and it is difficult to out of the circle to attract more audience, but not like in the complete stranger social circle. The inerrancy of the marketing information will have been questioned in the sranger circle.High Precision. Wechat marketing realizes the point to point of marketing. Compared to the micoblog, the Wechat application’s advantage is obvious. Friends can receive instant pushed letter and dynamic “momoents” in Wechat. When the Wechat suscribes to the public platform, business or personal information on products or services can be directly pushed to the user's mobile phone. With Wechat built-in mobile phone address book synchronization and Tencent QQ plug-in function, it can better and widerly find the target audience groups to push information, including a number of new product information release, enterprise culture information release, holiday promotionsinformation publicity and after-sales services such as information service. The point to point of marketing methods ensure the sending accuracy of the information service of the targeted audience. Wechat can subdivide users and realize the accurate positioning. Enterprises firstly contact the demand points and then push the message or give advice in the Wechat marketing.ConclusionWechat marketing is an innovation of enterprise marketing in the mobile internet era. Wechat marketing can help enterprises to keep pace with the times.With the flexible marketing modes and big markeing value, the Wechat marketing has unlimited potential. All walks of life can enhance corporate brand value and profitability through Wechat marketing.References[1] Li Min, Liu Jiang, On WeChat Marketing Strategy of Businesses Based on SWOT Analysis, J., Journal of North University of China (Social Science Edition), 2015,31(2): 52-56.[2] Wang Yan, Analysis of Patterns and Prospects of Weixin Marketing, J., Business Economy, 2014(9): 80-82.[3] Wang Jinglei, The Research of Enterprises' WeChat Marketing and Its Strategy, J., Prices Monthly, 2014(9): 68-71.[4] Guo Xiaofei, WUBA WeChat Marketing Strategy Research, D., Beijing Jiaotong University, 2015.。

微营销产品特性与模块文稿归稿存档编号：[KKUY-KKIO69-OTM243-OLUI129-G00I-FDQS58-MG129]微云销基本知识微云销产品是由福建本土资深微云解决方案提供商福州二朴软件独立研发微信营销产品，主要可提供以下功能，可以满足各行业构建微信新营销的实际需求：微官网/微商城：通过微网站进行品牌曝光及产品展示订购，通过便捷的手段，让客户通过手机就可以完成订购及会员服务。

互动参与功能：智能的自动回复系统，可根据关键字进行回复，同时支持全方位图文信息推送及调查反馈，做到激发客户消费及客户导购、售后服务一体解决方案微活动：对商家进行线上线下活动支持，包括活动抽奖、优惠券等，微云销可帮助商家进行活动策划及相关活动支持CRM 及发放微会员卡：可能会员进行分类管理，统计及分类，精细化营销等，并可管理及发放微会员卡，降低商家发放成本，让会员使用更便捷，提高用户体验度微客服：可帮助客户解决任何平台技术问题及接受平台会员消费预订个性化定制：对于有个性化定制需求的客户可提供定制功能，保证在7-15 个工作日内完成交付使用代运营及活动支持：可帮助客户做代运营工作，包括提高关注客户量，微信运营培训、活动支持及订单预定及转介绍等多模板支持: 有近40 个行业专属模板，基本覆盖全行业，可快速布署并交付使用微信营销基本知识微信营销是网络经济时代企业营销模式的一种创新，是伴随着微信的火热而兴起的一种“零成本”网络营销方式。

微信不存在距离的限制，用户注册微信后，可与周围同样注册的“朋友”形成一种联系，用户订阅自己所需的信息，商家通过提供用户需要的信息，推广自己的品牌及产品，从而实现点对点的营销。

微信营销主要体现在以安卓系统、苹果系统的手机或者平板电脑中的移动客户端进行的区域定位营销，商家通过微信公众平台，结合微信会员卡展示商家微官网、微会员、微推送、微支付、微活动，已经形成了一种主流的线上线下微信互动营销方式。

微营销是以移动互联网为主要沟通平台,配合传统网络媒体和大众媒体,通过有策略、可管理、持续性的线上线下沟通,建立和转化、强化顾客关系,实现客户价值的一系列过程; 中国互联网协会网络营销工作委员会专家委员杜红超先生提出,从操作理念上,微营销更强调“潜移默化”、“细节入微”和“精妙设计”;微营销的核心手段是客户关系管理,通过客户关系管理,实现路人变客户、客户变伙伴的过程;微营销的基本模式是拉新发展新客户、顾旧转化老客户和结盟建立客户联盟,企业可以根据自己的客户资源情况,使用以上三种模式的一种或多种进行微营销;他总结的微营销九种标准动作是,吸引过客、归集访客、激活潜客、筛选试客、转化现客、培养忠客、挖掘大客、升级友客、结盟换客;微营销实际就是一个移动网络微系统,微营销=微博+微视微电影+个人微信+二维码+公众平台+公司微商城;微营销就是将线上线下营销整合起来,线下引流到线上支付,线上引流到线下实体店面浏览;微营销专家乐乐虫网络技术有限公司是专业的廊坊微生活、廊坊微营销、廊坊微信、廊坊二维码、目前公司主要经营的中心还是放在了廊坊市;下面由他来告诉你微营销具有哪些特点与优势：长周期；传播的内容量大且形式多样；每时每刻都处在营销状态、与消费者的互动状态,强调内容性与互动技巧；需要对营销过程进行实时监测、分析、总结与管理；需要根据市场与消费者的实时反馈调整营销目标等;社会化媒体的崛起是近些年来互联网的一个发展趋势;不管是国外的Facebook和Twitter,还是国内的人人网或微博,都极大的改变了人们的生活,将我们带入了一个社交网络的时代;社交网络属于网络媒体的一种,而我们营销人在社交网络时代迅速来临之际,也不可逃避的要面对社交化媒体给营销带来的深刻变革;那么社会化媒体的营销与传统的营销手段相比具有哪些突出的优势呢首先要讲的是,社会化媒体营销具有传统网络媒体营销的大部分优势,比如传播内容的多媒体特性、传播不受时空限制,传播信息可沉淀带来的长尾效应等等;讲述网络营销对比传统媒体优势的文章很多了,这里我不在赘述,我要重点讲讲社会化媒体营销与普通网络媒体营销对比的优势;第一,社会化媒体可以精准定向目标客户;社交网络掌握了用户大量的信息,抛开侵犯用户隐私的内容不讲,仅仅是用户公开的数据中,就有大量极具价值的信息;不只是是年龄、工作等一些表层的东西,通过对用户发布和分享内容的分析,可以有效的判断出用户的喜好、消费习惯及购买能力等信息;此外,随着移动互联网的发展,社交用户使用移动终端的比例越来越高,移动互联网基于地理位置的特性也将给营销带来极大的变革;这样通过对目标用户的精准人群定向以及地理位置定向,我们在社交网络投放广告自然能收到比在传统网络媒体更好的效果;第二,社会化媒体的互动特性可以拉近企业跟用户的距离;互动性曾经是网络媒体相较传统媒体的一个明显优势,但是直到社会化媒体的崛起,我们才真正体验到互动带来的巨大魔力;在传统媒体投放的广告根本无法看到用户的反馈,而在网络上的官方或者博客上的反馈也是单向或者不即时的,互动的持续性差;往往是我们发布了广告或者新闻,然后看到用户的评论和反馈,而继续深入互动却难度很大,企业跟用户持续沟通的渠道是不顺畅的;而社交网络使我们有了企业的官方微博,有了企业的人人网官方主页,在这些平台上,企业和顾客都是用户吗,先天的平等性和社交网络的沟通便利特性使得企业和顾客能更好的互动,打成一片,形成良好的企业品牌形象;此外,微博等社交媒体是一个天然的客户关系管理系统,通过寻找用户对企业品牌或产品的讨论或者埋怨,可以迅速的作出反馈,解决用户的问题;如果企业官方账号能与顾客或者潜在顾客形成良好的关系,让顾客把企业账号作为一个朋友的账号来对待,那企业的获得的价值是难以估量的;第三,社会化媒体的大数据特性可以帮助我们低成本的进行舆论监控和市场调查;刚才详细描述了社会化媒体在互动性方面的优势,除此之外,随着社交网络的普及,社交网络的大数据特性得到很好地体现;而企业如果能做好社交网络的数据分析与处理,也能从中收到很大的好处;首先,通过社交媒体企业可以低成本的进行舆论监控;在社交网络出现以前,企业想对用户进行舆论监控的难度是很大的;而如今,社交媒体在企业危机公关时发挥的作用已经得到了广泛认可,任何一个负面消息都是从小范围开始扩散的,只要企业能随时进行舆论监控,可以有效的降低企业品牌危机产生和扩散的可能;其次,通过对社交平台大量数据的分析,或者进行市场调查,企业能有效的挖掘出用户的需求,为产品设计开发提供很好的市场依据,比如一个蛋糕供应商如果发现在社交网站上有大量的用户寻找欧式蛋糕的信息,就可以加大这方面的蛋糕设计开发,在社交网络出现以前,这几乎是不可能实现的,而如今,只要拿出些小礼品,在社交媒体做一个活动,就会收到海量的用户反馈;最后,社会化媒体让企业获得了低成本组织组织的力量这句话有点拗口,但是无组织的组织力量确实是互联网带给我们的最大感触;通过社交网络,企业可以以很低的成本组织起一个庞大的粉丝宣传团队,而粉丝能带给企业多大的价值呢举一个例子,小米手机如今有着庞大的粉丝团队,数量庞大的米粉成为了小米手机崛起的重要因素,每当小米手机有活动或者出新品,这些粉丝就会奔走相告,做足宣传,而这些,几乎是不需要成本的如果没有社交网络,雷军想要把米粉们组织起来为小米做宣传,必然要花费极高的成本;此外,社会化媒体的公开信息也可以使我们有效地寻找到意见领袖,通过对意见领袖的宣传攻势,自然可以收获比大面积撒网更好的效果;社会化媒体在营销方面的优势显而易见,但是同时也还有很多问题的存在;比如社会化媒体营销的可控性差,投入产出比难以精确计算等等;不过随着社交网络时代的到来,社交媒体营销的体系也必然会逐渐完善,所以,每一个营销人都不能选择躲避它,我们要直面这个新的挑战;。