下载文档原格式
三步搭建自己牛逼的微营销系统最近我了解到有一个学生做了一个公众号，主要定位于提供给小孩子画画方面的内容为主，却每月有3万多的收入，逻辑思维一个简单的系统，一年销售收入上亿元，哪他们是怎么做到的呢？其实很简单，就是他们都搭建了一套完整的微营销系统，一听到系统，很多人第一时间可能考虑到是不是要开发，要编程，要找专业的公司等，豆芽哥给大家分享的都是普通人都能做到的，所以不需要你会编程，懂开发，只需傻瓜式操作会打字就能搭建牛逼的微营销平台。
首先咱们先要明白什么是微营销系统，先拆分成微+营销+系统，这样就好理解一点，豆芽哥眼里的微营销不单单是微信营销，是移动端各种开放的自媒体平台都可以归纳成微，比如今日头条，一点资讯，各种视频平台，直播平台，博客，语音分享平台等等众多平台，营销指的是有策划有目的的销售活动，比如写了一个销售文案，做了一个抽奖活动，投票活动，举办一场会议营销等，系统是各种不同功能型平台相互协作，比如，交易系统有微信支付，支付宝，商城平台有微店等，微店+支付就是一个简单的系统，那么把他们组合一下，就是，移动端的各种自媒体平台+有目的销售方案+功能型平台的组合叫微营销系统。
那么如何给自己搭建微营销系统呢？其实微营销系统盈利方式有多种，有卖广告的，有卖服务的，有卖产品的，有卖模式的，玩整合的，玩打赏的等等，这里先讲一种大家都熟知并且常用的以卖产品为主搭建方法。
第一，你先要至少有一个自媒体账号，比如你有一个今日头条的账号，或者博客，或者直播平台，或者视频平台，主要看你自媒体属性是做什么形态的内容。
如果写文章为主，那今日头条，一点资讯，网易号，腾讯企鹅号等都可以，豆芽哥整理了一份可以免费发布文章的50个自媒体平台资料，有兴趣的可以关注微信公众号豆芽微课回复 50 可以去下载。
目前这个年代，自媒体账号必须要有一个，如果没有，就去注册一个，建议大家注册今日头条号，头条号目前比较成熟，它有成熟的算法推荐功能，能够把你的文章推荐给精准用户阅读，就算你是新注册的号，是新手号，都有可能带来成千上万的阅读。
K9微营销CRM操作规范手册编制单位：广州百圣软件科技有限公司版本号：V5.8编制时间：2016年10月25日最后更新：2016年11月20日目录一、系统概述 (4)2.1运行环境 (4)2.2工作流程 (4)2.3工号规则说明 (4)2.4需要连接外网的功能 (4)二、功能模块 (5)三、操作详细说明 (5)4.1客户管理 (5)4.1.1添加/修改客户资料 (5)4.1.2查询客户资料 (6)4.1.3给客户下单 (6)4.1.4客户短信 (8)4.1.5客户跟进记录 (8)4.1.6我的(下属)客户资料 (8)4.1.7公海客户资料 (8)4.1.8跟进他人客户权限说明 (9)4.1.9转客户资料 (9)4.1.10合并资料 (9)4.2订单管理 (11)4.2.1客户订单 (11)4.2.2审单 (14)4.2.3订单详情 (15)4.3微信管理 (16)4.3.1微信号管理 (16)4.3.2微信加粉管理 (16)4.3.3微信转账记录 (16)4.3.4微信聊天记录 (16)4.4采购管理 (17)4.4.1采购单列表 (17)4.4.2下采购单 (17)4.4.3供应商列表 (17)4.4.4供应商统计报表 (17)4.5物流管理 (17)4.5.1物流发货 (17)4.5.2打印单据 (18)4.5.3产品入库 (18)4.5.4库存明细 (18)4.5.5退货入仓 (19)4.5.6打印条码 (19)4.5.7入库记录 (19)4.5.8报废/退货给供应商 (19)4.5.9库存盘点 (20)4.5.10库存盘点流水记录 (20)4.5.11调仓记录 (20)4.5.12库存批次管理 (20)4.6财务管理 (21)4.6.1财务审单 (21)4.6.2出货订单 (21)4.6.3款号出货汇总 (21)4.6.4K币明细记录 (21)4.6.5供应商往来明细 (21)4.6.6退换货订单 (22)4.6.7供应商应付报表 (22)4.6.8款号进销存报表 (22)4.6.9供应商进销存报表 (22)4.6.10K币记录 (22)4.7分类报表 (22)4.7.1员工业绩报表 (22)4.7.2分组统计报表 (23)4.7.3微信号数据分析报表 (23)4.7.4其他统计报表 (23)4.8产品管理 (23)4.8.1添加新产品 (23)4.8.2产品列表 (23)4.8.3产品分类 (23)4.8.4产品品牌 (23)4.8.5产品属性 (24)4.8.6批量上传 (24)4.9媒体分析 (24)4.9.1广告效果分析报表 (24)4.9.2广告渠道管理 (24)4.9.3广告投放计划 (25)4.10知识库 (25)4.10.1知识列表 (25)4.10.2知识分类 (25)4.11系统管理 (25)4.11.1员工考核 (25)4.11.2权限角色 (26)4.11.3工号管理 (27)4.11.4微信号管理 (27)4.11.5客户资料导入 (28)4.11.6选项设置 (28)4.11.7数据清理 (28)4.11.8发布公告 (29)4.11.9待办事项 (29)一、系统概述2.1 运行环境K9微营销CRM系统分为web服务端及客户端。
International Conference on Education, Sports, Arts and Management Engineering (ICESAME 2016) Research on the Basic Mode and Value of the Enterprises WechatMarketingWang YilongManagement System, Handan Polytechnic College, Handan, China, 056001****************Keywords: Marketing Mode, Marketing Value, Wechat MarketingAbstract. With the development of mobile internet technology, Wechat gradually become a necessary smart phone software for the young people. And the increasing hot Wechat marketing has become a weapon in the well-known enterprises’ marketing process. This paper firstly introduces the basic concept of Wechat marketing, then describes several common modes of Wechat marketing, and finally gives the important value of Wechat marketingin order to provide some references for the enterprise marketing.Wechat and Wechat MarketingWechat was developed by the Tencent Inc in 2011. By the June 30, 2015, the number of Wechat monthly active users has exceeded 6 hundred million. Wechat quickly monopolys the main intelligent mobile terminal screen with the suddenness of thunder bolt. Most people using smart phones also use the Wechat application. Wechat has super practical and has been deeply involved in all aspects of people's lives.Wechat is an intelligent terminal to provide instant messaging services for free applications. It supports cross communication operators, cross operating system platform, through the network quickly. At the same time, users can also send free voice, video, images and text through the use of a shared media content data. Based on the position of the social plug-ins lbs, Wechat has the functions of “moments”, “sweep the QR code”, “shake”, "drift bottles and public platform plug-in service. Wechat is a convenient instant messaging applications. Among them, the public platform service number, is an account type of the public platform, designed to provide users with services. At an early stage of Wechat, it did not distinguish between private and public numbers, and the number of the public can also be logged on the phone. To meet its more personalized marketing needs, need to have a more powerful background to promote marketing, so Wechat launched a public number. Wechat is a major feature of the Wechat public open platform, the public platform for Wechat marketing system, and gradually become the entire mobile Internet and Internet portal. In addition to the public platform, from the Wechat interface point of view, circle of friends, Wechat group, point to point communication also meet the application of Wechat marketing. Wechat boarded the stage of China's Internet aqueduct becoame the new bestow favor in marketing industry. More and more companies try to develop the marketing tools for greater platform. Wechat marketing value will not be measured.Basic Mode of Wechat Marketing“Moments” Marketing. “Moments” is a Wechat social funcion. The user can publish text and pictures through the “moments” function and articles or music in other software can be shared in the “moments”. Users can make a friend's new photos of the "comment" or "praise", the user can only see the same friends comments or praise. Wechat can not only sending graphic information, micro letter users can also through the “moments” to some awesome mobile application and website some attractive content rapid share to their friends, and support to open the link. Users can use a “moments” to the value of information one of the spread of open, able to quickly expand the influence. “Moments” shares the word of mouth marketing provides a good channel. “moments” marketing is business promotion activities in the “moments”. Divided into interactive and viral.Take the nteractive for example, usesr collect prasies to win prize. Ask a friend to help point to open the link to get the gifts, opening the link on the number of public enterprises and share links, screenshots sent to the public, organic public lottery win awards and so on form. As no matter users collect praises or share links, both of them need a period of time, which can cause sustained attention to the user in the short term. Collecting praises needs to pay attention to the number, users have to share the lottery whichi needs to continue to pay more attention.It may be the number of days after the company announced the results of the lottery. This interval of days also is to have cultured. Enterprises can announce the results of the lucky users to remind the user of the brand again in the period that user have not entirely forgotten the issue.“Two-dimensional Code” Marketing. Two-dimensional code realize the automatic information recognition through the scaning of the image input device. More and more commercial fileds use the two-dimensional code. Wechat also conform to the trend of the combination of O2O launched commercial activities. The two-dimensional code pattern is placed on the frame, then you will get member discount. Business offers or some news and information, mobile applications to join the two-dimensional code scanning. This o2o mode has already spread, sitting on hundreds of millions of users and active is sufficiently high in the Wechat and value is self-evident, and through scan two-dimensional code form can also increase the number of fans. Two dimensional code is the user to scan the Wechat marketing communication main body of the two-dimensional code and add friends to interact with a marketing approach. After scaning the two-dimensional code, companies often use discounts or coupons and other marketing tools to attract and guide the user consumption. The two-dimensional code marketing is alwasys used in the brand which is doing activities in order to attract part of price sensitive customers.“Drift Bottle” Marekting. Drift bottle is an application of the QQ mailbox. Since r the introduction of Wechat, drift bottle has also been applied in the Wechat mareketing. Therefore, Wechat can do the brand marketing acitivities by drifting bottle. One is "throw a bottle" and "pick up a bottle". Both of them are simple and convenient. The main marketing can product information written into text messages or released into the voice information will thrown into the sea, potential consumers fishing to drift bottles, according to the wishes of their own can dialogue with the marketing subject. Consumers fishing to relevant product information drift bottles, you can according to their wishes and the subject of marketing communication, the realization of marketing. But each user only twenty times to pick up bottle. Drifting bottle marketing is a random push information way, the propagation of the main active high, the mode of transmission of non directional, spread wide. There is no fixed audience, randomness and flow of information dissemination. As the information acceptance rate and conversion rate is not high, the drift bottle marketing is only suitable for some greater visibility of the product or brand to promote the expansion of the brand influence.“Offical Accounts” Marketing. Wechat official account provides a professional marketing platform for businesses. Enterprisess can use public platform for consumers to implement point precision marketing customers just add the business of public accounts, as long as the merchant issued a message about the product or store in a public platform, Wechat client can be pushed to the instant message the client mobile phone desktop, mobile phone open as long as the customer can see the relevant information to ensure the accurate marketing enterprises or individual businesses to push customers to send messages of accurate, efficient and timely dissemination of information, the receiving rate and high conversion rate. However, all products have two sides, all businesses should pay attention to push information the frequency, push related products or store information may lead to resentment and discontent over the customer groups. Therefore, Wechat operators to be aware of this and in businesses push information frequency do set as follows. Enterprise class public accounts can only push send a information a month and media public accounts can only send a message a day be. Point to point message has brought a high efficiency of publicity.Important Values of Wechat MarketingLow Cost. The marketing channels of Wechat marketing are a mobile client. As long as you have a smart phone, you can use the Wechat marketing. Today’s popularity of smart phones make us enter the mobile Internet era, and people use Wechat sharing content has not just as a means of communication, has become a way of life. Wechat marketing, compared with other ways of marketing, low cost and convenient. Wechat marketing does not need to be like newspapers, magazines, television, computers, store and so on, such as the entity shop and so on to spend expensive layout fees, advertising fees, rent, etc. It only need you in the Wechat circle of friends or public platform to push information on the product picture or voice, you can push the information to your friends. As a new type of marketing model, Wechat marketing is simple and fast. Wechat marketing and traditional marketing is the biggest advantage compared to the traditional marketing chain of low cost enterprises. Publicity, public relations, sales, sales and other aspects of the need to invest a lot of material and financial resources, and Wechat marketing is avoiding these complex process. The process of Wechat marketing is completed through the network platform, which saves a lot of money.Fast Dissmination. In the context of the high popularity of mobile internet, business marketing tools have taken fast rhythm mode. Some kind of marketing promotions only last for one or two days, or even less. This fast-paced marketing can let enterprise publicity in a short period of time, reducing the cost of publicity, and conforming to the current user's favorite. Users feel a tension and excitement in a race against time, and participate in this interactive marketing will not take up too many users of time, from the beginning to the end often just a few seconds of operation, in the final results were announced, "snatching" successful achievement feeling is double, if failure did not receive preferential, users will not be too concerned about, because the cost is very small. Wechat instant can give enterprises to provide such a platform for marketing methods, and enrich the means of enterprise marketing. Concern the public platform of fans will be able to receive this information in the first time, this intention powder effect can anytime, anywhere from time or geographical restrictions to and the advertisers have interaction, resulting in consumer behavior. So, in the Wechat marketing, Wechat can not only be the position of the main advertising advertising information, but also can become the first contact with the customer and the customer's first contact and exchange platform. Enterprises only need the Wechat to produce a big ammount of marketing benefits.Wide Range. The communication form between persons have changed in the mobile internet era. Before the Wechat application apeeared, the interactions between people mostly are the gathering of friends, friends and so on.The traditional way often require people to cost more energy and time and social circle. After the QQ and Renren appeared, people contacting circle expanded, but still be limited. Due to the low threshold for the Internet and authentication is not perfect, interpersonal relationships, mostly floating on surface. Since the emergence of Wechat, it firstly make people who have contacts in the Wechat gathered together from the circle of acquaintances, so that the integrity of the Wechat users to retain the trust of the Wechat. With various forms of information transfer mode. Wechat connects the reality of friends and strangers become a intricate "circle of friends". Trust is the foundation of the marketing success of people and a half. Social acquaintances and strangers, the social interaction that marketing is not like in the complete social acquaintances that is limited, users can easily saturated, and it is difficult to out of the circle to attract more audience, but not like in the complete stranger social circle. The inerrancy of the marketing information will have been questioned in the sranger circle.High Precision. Wechat marketing realizes the point to point of marketing. Compared to the micoblog, the Wechat application’s advantage is obvious. Friends can receive instant pushed letter and dynamic “momoents” in Wechat. When the Wechat suscribes to the public platform, business or personal information on products or services can be directly pushed to the user's mobile phone. With Wechat built-in mobile phone address book synchronization and Tencent QQ plug-in function, it can better and widerly find the target audience groups to push information, including a number of new product information release, enterprise culture information release, holiday promotionsinformation publicity and after-sales services such as information service. The point to point of marketing methods ensure the sending accuracy of the information service of the targeted audience. Wechat can subdivide users and realize the accurate positioning. Enterprises firstly contact the demand points and then push the message or give advice in the Wechat marketing.ConclusionWechat marketing is an innovation of enterprise marketing in the mobile internet era. Wechat marketing can help enterprises to keep pace with the times.With the flexible marketing modes and big markeing value, the Wechat marketing has unlimited potential. All walks of life can enhance corporate brand value and profitability through Wechat marketing.References[1] Li Min, Liu Jiang, On WeChat Marketing Strategy of Businesses Based on SWOT Analysis, J., Journal of North University of China (Social Science Edition), 2015,31(2): 52-56.[2] Wang Yan, Analysis of Patterns and Prospects of Weixin Marketing, J., Business Economy, 2014(9): 80-82.[3] Wang Jinglei, The Research of Enterprises' WeChat Marketing and Its Strategy, J., Prices Monthly, 2014(9): 68-71.[4] Guo Xiaofei, WUBA WeChat Marketing Strategy Research, D., Beijing Jiaotong University, 2015.。
微营销产品特性与模块文稿归稿存档编号：[KKUY-KKIO69-OTM243-OLUI129-G00I-FDQS58-MG129]微云销基本知识微云销产品是由福建本土资深微云解决方案提供商福州二朴软件独立研发微信营销产品，主要可提供以下功能，可以满足各行业构建微信新营销的实际需求：微官网/微商城：通过微网站进行品牌曝光及产品展示订购，通过便捷的手段，让客户通过手机就可以完成订购及会员服务。
互动参与功能：智能的自动回复系统，可根据关键字进行回复，同时支持全方位图文信息推送及调查反馈，做到激发客户消费及客户导购、售后服务一体解决方案微活动：对商家进行线上线下活动支持，包括活动抽奖、优惠券等，微云销可帮助商家进行活动策划及相关活动支持CRM 及发放微会员卡：可能会员进行分类管理，统计及分类，精细化营销等，并可管理及发放微会员卡，降低商家发放成本，让会员使用更便捷，提高用户体验度微客服：可帮助客户解决任何平台技术问题及接受平台会员消费预订个性化定制：对于有个性化定制需求的客户可提供定制功能，保证在7-15 个工作日内完成交付使用代运营及活动支持：可帮助客户做代运营工作，包括提高关注客户量，微信运营培训、活动支持及订单预定及转介绍等多模板支持: 有近40 个行业专属模板，基本覆盖全行业，可快速布署并交付使用微信营销基本知识微信营销是网络经济时代企业营销模式的一种创新，是伴随着微信的火热而兴起的一种“零成本”网络营销方式。
微信不存在距离的限制，用户注册微信后，可与周围同样注册的“朋友”形成一种联系，用户订阅自己所需的信息，商家通过提供用户需要的信息，推广自己的品牌及产品，从而实现点对点的营销。
微信营销主要体现在以安卓系统、苹果系统的手机或者平板电脑中的移动客户端进行的区域定位营销，商家通过微信公众平台，结合微信会员卡展示商家微官网、微会员、微推送、微支付、微活动，已经形成了一种主流的线上线下微信互动营销方式。
