轩尼斯Implementation Plan

轩尼诗品牌案例分析
轩尼诗(Hennessy)的名字源自其创始人李察•轩尼诗(Richard Hennessy)。

他出生于爱尔兰，从军期间驻扎在著名的干邑区。

1765年退伍后以自己的名字命名了一家干邑专营公司，其后创建了轩尼诗酒厂。

1815年，法国皇帝路易十八颁发书函，指定轩尼诗为国会主要供应酒商，而那时轩尼诗供应皇室饮用已达26年之久。

自创立以来,
轩尼诗家族有着久远的传统，每一代均存留着一种私人珍藏的干邑专门供家人和挚友享用。

今天，轩尼诗欣然呈现限量版的轩尼诗珍传，令创于1865年,为志庆轩尼诗干邑创立一百周年之干邑重生。

这品酒家的干邑是需要深谙个中奥妙，和对干邑有热忱的鉴赏家才能充分欣赏到其独有的贵族风格和罕贵的和谐美。

这新装鲜亮版1865珍传干邑是向轩尼诗非凡的历史致敬，其标签是根据公司创于1865年之首个正式标签重新制造的。

DPCA内部使用USAGE INTERNE DE DPCAOR.2005.09工业事业BLOC INDUSTRIEL新产品开发项目管理GESTION DU PROJET DES NOUVEAUX PRODUITS附图1-1附图注：JOP-立项立标会*J2-定义构成J5-线上预批量启动J8-经验反馈总结会JO-项目启动J3-工业化装备制造许可J6-商业化投放许可注:*----可选项J1-项目固化*J4-线外预批量启动J7-爬产许可立标会附件10 annexe10: J8 –项目总结bilan du projet1.总结与经验反馈: 围绕技术/质量/经济/周期,回顾各节点/领域的工作经验,形成报告予以存档.Bilan et RETEX:rappeller les RETEX de chaque date cle/domaine,former un rapport et l’archiver.les contenus concernent La qualite/le cout/le cycle(produit/conception,developpement/industrialisation/FNR/les autres activites quotidiennes).2.项目平台组织对项目实际情况和和预期的目标（包括:技术/质量/经济/周期等）进行比较，针对差异和变化,提出对项目管理的改善意见。

La plate-forme organse de comparer la situation actuelle et l’objectif prevu (y/cle plan,le delai,la qualite,les couts,etc)du projet,propose les avis d’amelioration de la gestion du projet pour les differences et les changements.。

LVMH集团战略分析报告EvMHMOET HENNESSY i LoUlS VUlnoN目录1................................................................................................................................................ 企业战略分析. (1)集团背景介绍 (1)LVMH集团简介 (1)LVMH集团发展历程 (1)集团旗下品牌 (1)1.葡萄酒及烈酒 (2)2.时装及皮革制品 (2)3.香水及化妆品 (3)4•钟表及珠宝 (3)5.槁品零售 (3)6.其他领域 (4)企业外部环境分析 (4)宏观环境分析（PEST分析） (4)政治-法律的环境分析 (4)经济环境分析 (5)社会文化和自然环境分析 (6)技术环境分析 (7)产业环境分析（波特五力模型） (8)1.产业内竞争者的强度一般 (9)2.潜在进入者威胁小 (9)3.替代品生产者威胁大 (9)4•购买者的讨价还价能力弱 (9)5•供应者的讨价还价能力弱 (9)企业内部环境分析 (20)价值链分析法企业内部环境分析的方法 (43)分析法 (47)1.企业战略分析集团背景介绍LVMH集团简介LVMH全名MOe t HenneSSy - LOUiS VUittOn集团，是由顶级的时装与皮革制造商路易威登(LOUiS VUittOn)和一流的酒制品生产商酩悦轩尼诗(MOm t HenneSSy)合并而成的大型奢侈品产销集团。

目前，该集团在销售额、市值、影响力等方面，都处于世界第一的位置。

酩悦(MoQ t & Chandon),成立于1743 年，现在是全球最受欢迎的香槟酒品牌之一。

Hennessy (轩尼诗)则成立于1765年，是世界上销量数一数二的干邑酒厂。

有百余年历史的路易威登(LoUiS VUittOn)反而还显得比较“年轻”，它于1854年成立，如今已是高档皮具生产业的头号企业。

传统洋酒品牌布局新消费场景作者：暂无来源：《国际公关》 2021年第1期项目主体> 轩尼诗项目执行> 罗德奕远2020 年 9 月 25 日，法国干邑领导品牌轩尼诗全球首家概念酒吧 BLENDS by Hennessy （以下简称 BLENDS ）于上海外滩十八号开幕。

从 2015 年开始将轩尼诗带到餐桌上的「重新发现中国味」到高端酒类品牌教育「解码轩尼诗」沉浸式互动体验展，轩尼诗一直根据中国市场需求优化传播策略，不断渗透品牌力。

轩尼诗于1859年首次抵达上海正式进入中国市场，至今已有超过160年历史。

目前中国市场已形成以轩尼诗为代表的干邑消费氛围（尤其在中国华南地区）。

根据第一财经商业数据中心《2020年轻人群酒水消费洞察报告》显示，越来越多年轻人在酒水领域显现消费升级和日常化趋势。

「高端奢侈、传统老旧」是传统干邑品牌在消费者心中的认知，如何降低品牌自身门槛与年轻消费者进行互动，成为干邑品牌的机遇和挑战。

此外，传统进口烈酒行业的渠道分为即饮渠道和非即饮渠道，两者割裂的商业模式使品牌难以获得全面的消费者数据；拓展电商渠道一定程度上帮助品牌更了解消费者，却始终缺乏与消费者直面沟通。

洋酒作为体验型产品亟需整合线上线下体验，满足更多元的消费者需求。

BLENDS 作为一次全新品牌实践，融合产品创新、渠道突破性尝试和矩阵社交媒体传播等多种策略，解决了品牌年轻化、新零售创新、商业模式突破等多个困境。

以「融合」哲学塑造品牌体验空间，颠覆消费者体验感知BLENDS 作为轩尼诗全球首家品牌体验空间，选址海纳百川、交汇世界的文化性地标上海外滩。

BLENDS 酒吧在空间上突破传统酒吧的既定规则，融合传统经典的干邑文化与创新摩登的特调喝法，包容轩尼诗中西结合的文化元素，交汇文艺复兴的古典与现代金属，为本地不同年龄和文化背景的消费者带来别样的感官体验和艺术文化氛围。

在消费升级的背景和新零售的趋势下，中国年轻消费者在基本需求充分满足后，对消费产生了更高品质、更深层次的追求——他们强调个性化以及充满互动性的消费体验。

解码轩尼诗：品牌营销的几大问题作者：刘俊怡来源：《销售与管理》2020年第09期中国作为世界葡萄酒和洋酒的进口大国，近年来越来越受到各大酒商的重视。

而主打中高端消费群体的轩尼诗，则将中国新中产阶级定为产品营销的新消费增长点，线上结合线下，主动推动品牌与这个群体的互动与联系，以保持品牌活力与生命力。

不同于过去的品牌一味地采取灌输和教育消费者的传播方式，现在企业更关注消费者的感性需求，倾向与消费者交流和互动，并了解其反馈。

轩尼诗在品牌传播方面，做了多元化的尝试，其中，举办一场沉浸式、体验型的线下展览，让更多中国年轻人和中产阶级走进了这个古老而高贵的品牌。

“解码轩尼诗”限时展览由轩尼诗品鉴委员会隆重呈现，通过轩尼诗微信公众号提前预约，即可免费参与到线下的展览活动中，感受由轩尼诗干邑带来的视听盛宴。

如果想要进一步品尝各种轩尼诗的口感，还可付费429元/每人，参与到付费活动中。

广州的展览定位于广州289创意园，一入门便是简约而高雅的栀子和百合混合花香，工作人员穿着黑色套装温声细语地询问来宾是否预约。

在出示预约信息后，会发放给每人一个手环，手环中有个人信息。

展览分为五个部分，每个部分可用手环依次解锁，解锁成功后会在小酒吧换取一杯轩尼诗新点混合调酒赠饮，以及搭配的芝士球。

（轩尼诗家族在传承经典的同时力求创新，糅合法国干邑区的“生命之水”，2011年推出主打年轻人市场的轩尼诗新点，品质介于轩尼斯V.S和轩尼诗V.S.O.P之间，寓意“创出新点”，一种突破常规的无限可能，激发年轻人做行动派，在工作和生活中大胆打破雷同，发现更有趣的自己。

是轩尼诗家族中较平价的一款酒品。

）展览会场布置以黑色和金色为主调，空气中还散发着法国木桶的香气。

第一部分是一个与参展者互动的欧式大喇叭，刷手环后，可聆听大喇叭中低沉而有磁性的绅士男声为你介绍干邑区的故事（解释何为干邑），以及酒陈年之后就会变成X.O吗？这些我们常见的但不一定了解的，与轩尼诗酒品相关的词汇。

银色高地酒庄生产技术方案与流程下载提示：该文档是本店铺精心编制而成的，希望大家下载后，能够帮助大家解决实际问题。

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财富之上的极致品位——财富公馆轩尼诗李察尊享晚宴财富领袖对生活的追求各有不同，但对如何提升财富的价值，将财富与生活相融合，让财富人生更有品质的追求是极其相似的，正如一杯醇美的轩尼诗李察，不同的人能喝出不同的味道，但对其的赞美和品位却是相同的。

名邸、名酒、名家盛宴6月17日晚上，财富集团联袂被誉为“世上最完美的干邑”的轩尼诗李察干邑，在全新落成的财富公馆•御河城堡中举办轩尼诗李察尊享晚宴。

活动中，来自国内外的各界名流首先参观了“城中城堡”财富公馆•御河城堡，随后欢聚一堂，在高雅融洽的氛围中品味美酒、随性畅谈。

19点20，晚宴在优雅的爵士乐表演中拉开帷幕，随后由轩尼诗大使介绍李察干邑并带领各位贵宾进行品鉴。

轩尼诗李察是轩尼诗干邑系列中的极品，特别为追求卓尔酒质的人士而酿造，酒味非凡，一般干邑自当莫及。

在众多的干邑世家中，唯有轩尼诗至今恪守着世代相传的酿酒大师家族传统，以过百种酝藏经年的上等佳酿酿制而成，其中更包括自十八世纪悉心珍藏至今的极品生命之水，酒质独一无二，标志着轩尼诗家族酿制醇厚极品，超越时空限制、世代相传的永恒信念。

财富公馆•御河城堡，城市中心的皇家宫殿晚宴中，各界名流不仅对轩尼诗李察的醇厚品质表示惊叹，也对本次活动的举办地——财富公馆•御河城堡这一生意加生活的交流平台赞不绝口。

财富公馆·御河城堡位于北京朝阳区的黄金位置，邻近五环沿线，处于CBD、燕莎、望京、丽都和临空经济圈中心，国际化氛围浓厚，5分钟可达机场，15分钟直达中央商务区，是真正的城市别墅。

御河城堡精工修建81栋1600-1700平米的欧洲城市城堡风格纯独栋别墅，以及一幢近5000平米的楼王，将“欧洲贵族城堡”的奢华瑰丽、“欧洲贵族精神”的尊贵严谨与“欧洲宫廷社交”的雍容优雅融为一体，聚集纯粹中国上流圈层，续写家族财富传奇。

所有外立面都采用天然法国莱姆石材，人工铺贴，以手工雕琢铺贴，感官高雅、整饬、明晰、严谨、历久弥新；外部宏伟壮观、庄严隆重，内部装饰繁复、色彩绚丽，完美演绎了一场源自欧陆古典建筑的艺术盛宴。

High partyI.Introduction:Name: Heaven of CarnivalLocation: Hong KongMission statement:●to provide plans to all kinds of parties, such as wedding,birthday, proposal & marriage ceremony, graduation,Annual Dinner and other festivals●to design personalized ideas and services for people inneedPurpose:For amusementTo prepare devices or services for customers to organize a partyTo enlarge peopl e's social circleTo introduce or promote a companyII. Market analysis●Party is a kind of western way of socializing; it meanspeople gathering for entertainment and celebration. The most common parties such as birthday party, celebrity party, football party, Christmas party, the Frat Party,house party, or dorm room party and so on. With theincreasing growth of Chinese social activities, all kinds of parties are beginning to across the nation.●On the other hand, as the increase of people's pressurefrom school or working, more and more people need time and place to relax and make friends.●Based on this condition, people who are good atorganizing a party has been active, and become aprofessional party planner.III. Our service offered:Activities●KTV●amusement park●Self-help kitchen●Table games（Chess & Cards）Foods●drinks/beverage/coffee●dinners: seafood/meats/soup/bread●fruits/salad●Sweet snacks●BarbecueD evices●guests' show●video camera/microphone/stereo/lamplight●red-carpet show●Instrumental Performance●invitation letterSpecial things●flowers/birthday cakes●rings●other surprisesIV.Co-workers & competitorsCooperation●Having cooperation with tourism●Working With the Media●Cleaning companies●shopping mall●beauty salonCompetition●We might compete with local travel agency or bars.V. Staff requirementsProfessional Background:❖Having advertising and public Relations Company work experience, or had the film and television creativeexperience, familiar with the requirements of Partyplanning and patterns.Characters:❖cheerful, tolerant, humorous❖Having the ability of organization, coordination andmacro control for rand om strain.Fashion hunter:❖a basic und erstanding of a certain artistic accomplishment and the western culture❖a keen fashion antennabe able to capture the city of fashion information, and wrap it as a Party's leading role or theme.Wid espread circle❖Communication is widespread, and keeps a goodrelationship with fashion circle, film circl e, art circle andmedia circle.Knowledgeable:❖Working carefully, master the knowledge of many sided, best can speak many languages, familiar with all kinds ofmannersFamiliar with procedures:❖To know all kinds of procedures for the annual inspection,and familiar with all kinds of fiel ds, and this is thenecessary condition to guarantee Party smoothly. pany strategy●B to C----Business to Customers●B to B-----Business to BusinessBusiness-to-consumer: two schemes1. To help customers planning perform activities:Customers can go to our website, which have all kinds of schemes can mix and match. We can even directly express what you want to party, if the customer be frightened by this troubl e, we also have set some schemes, such as birthday party, wedding party, business party, etc., if the customer satisfaction, can be directly choose this solution.2. Host sponsor theme parties. Customers can participate, and there is no limit to the admission candidate.When a customer wants to take part in this PARTY, can sign up on the Internet, fill in your personal information, there will be someone to contact the customer to confirm information, also can go to the agreed time to PARTY. After the customer can choose to sign up directly with the e-currency payment entrance fee, also can choose to pay againB to B-----Business to Business◆We will be geared to the needs of enterprises and groups, thiswill test our ability. staff association, company annual meetingand the association of certain groups of activities will be our main business .Also have another brand sponsorship, as some well-known brand, and they will be linked to the PARTY, in particular, would hold a special sponsorship we PARTY. This is also another BTOB model.VII. Financial supportsS ervice support: For enterprises and individuals to provid eprofessional entertainment planning services, at the same time, in order to ensure the quality of service and the personalizedneeds of customers, we launched special support to meetcustomer demand, customer satisfactory, the main businessincluding "service spirit" and "props for rent", "scene layout,decoration", "party DJ, MC, Dancer ", and so on!A dvertising revenue:Each big mall, enterprise, websitesand so on all can put an advertisement on our companywebsite, different types of advertising costs are also different,the standard decided by the firm. Of course, we will providepartner with a certain discount.S ponsorship tickets agent: in ad dition to planning PARTY, ourcompany also sell all kinds of stage productions, concerts, tickets for the large-scale performances. Customers can be on ourcompany website or call our reservation, then fill out your real information, we will have staff and customers to verify information and adopt the strategy of Taobao payment in cash on delivery.Brand sponsor: Some well-known brand, will be linked to the PARTY, in particular, would be helpful to hol d a special theme PARTY. This is also another BTOB model and will popularize their brand advantage.。

品牌影响力提升行动方案English Answer:Executive Summary.This brand enhancement action plan outlines a comprehensive strategy to elevate brand awareness,establish a strong brand identity, and drive business growth. By implementing the initiatives outlined in this plan, we aim to create a positive and lasting impression on target audiences and establish our brand as a leader in the industry.Goals and Objectives.Increase brand awareness by 20% within the next 12 months.Enhance brand identity by developing a consistent and recognizable brand message and visual identity.Drive lead generation and sales by 15% throughtargeted marketing campaigns.Establish thought leadership and industry expertise through content marketing and public relations.Strengthen customer relationships and build brand loyalty through exceptional customer service and engagement.Strategies and Tactics.1. Brand Messaging and Identity.Define a clear and compelling brand message that resonates with target audiences.Develop a comprehensive brand identity guide that defines brand colors, fonts, logos, and messaging.Ensure consistency across all brand touchpoints, including website, social media, marketing materials, andpackaging.2. Content Marketing.Create valuable and informative content that addresses target audience needs.Optimize content for search engines and distribute it through multiple channels, including blogs, articles, infographics, and videos.Establish a consistent publishing schedule and promote content through social media and email marketing.3. Public Relations.Identify key media outlets and influencers to build relationships and secure positive press coverage.Develop a proactive public relations strategy to manage reputation and promote brand messaging.Leverage media opportunities to position the brand as an industry thought leader and expert.4. Social Media Marketing.Establish a strong presence on key social media platforms where target audiences are active.Develop engaging and shareable content that aligns with brand messaging.Utilize social media advertising to reach a wider audience and drive traffic to the website.5. Customer Relationship Management.Implement a robust customer relationship management (CRM) system to track customer interactions and provide personalized experiences.Provide excellent customer service through multiple channels, including phone, email, and social media.Offer loyalty programs and incentives to encourage repeat business and build brand loyalty.6. Employee Engagement.Empower employees as brand ambassadors by providing training on brand messaging and brand values.Encourage employees to share brand-related content and participate in brand-building initiatives.Foster a positive and inclusive work environment that supports brand values.Measurement and Evaluation.Track key performance indicators (KPIs) such aswebsite traffic, social media engagement, lead generation, and sales conversions.Conduct regular brand audits to assess brand awareness,identity, and customer perception.Seek customer feedback and conduct surveys to gauge satisfaction and identify areas for improvement.Budget and Resources.Allocate a dedicated budget for brand enhancement initiatives, including content creation, public relations, social media marketing, and customer relationship management.Secure the necessary resources, including human capital, technology, and creative assets, to execute the plan effectively.Timeline.Implement the action plan over a 12-month period with ongoing evaluation and refinement.Establish clear milestones and deadlines for eachinitiative to ensure timely execution.Conclusion.By implementing the strategies outlined in this brand enhancement action plan, we aim to elevate our brand to new heights, establish a strong and lasting presence in the market, and drive business success. Through consistent messaging, compelling content, effective public relations, engaging social media marketing, exceptional customer service, and employee engagement, we will create a positive and memorable brand experience for our target audiences and ultimately achieve our goals.Chinese Answer:品牌影响力提升行动方案。

轩尼诗品牌简析HENNESSY姓名：****学号：******班级：市场营销092班院系：经济管理学院2011.12.01一、轩尼诗公司简介轩尼诗是法国LVMH集团旗下的一个品牌。

爱尔兰人李察.海尼西，于1756年在法国康那克地方创立了轩尼诗公司。

经过了一个世纪，正逢制造白兰地热潮，制造商到处林立，令酒类爱好者困扰不已。

这个时候正好是1865年拿破伦三世时代，该公司开始使用能够证明产品级别及品质的星号，并且获得极高评价，后来轩尼诗就成了白兰地酒的代名词，一直存在至今。

轩尼诗是世界销量第一干邑，拥有世界规模最大的陈年生命之水蕴藏。

轩尼诗秉承其家族对酿制干邑一丝不苟、力臻完美的优良传统，严格控制生产的每一个环节，并贯彻轩尼诗之原创精神，为高级干邑之标准。

二、发展历程轩尼诗(Hennessy)的名字原自李察•轩尼诗(RichardHennessy)为命名，RichardHennessy并非法国本土人，出生于爱尔兰的却克郡(CountyCork)。

1745年到法国当兵，更在1750年时，担任路易十三御林军的外国军官，驻扎在干邑区，时常品尝拔兰地，才知道拔兰地的美妙，还买了很多瓶送给故乡的亲友，亲友们对拔兰地都赞不绝口，所以成为他日经营酒业的主要原因。

李察• 轩尼诗在当兵期间，更取得“英勇证书”(CertificateonBraveandGallant)，这并成为轩尼诗酒厂的标志。

定退伍后，Richard Hennessy遂在1757年在干邑区开始营商，至1765年成立轩尼诗酒厂。

成立初期，轩尼诗销量已十分卓越，当时所出口之国家以英国及其它各大城市为主，时至今日，轩尼诗销量仍然屹立领导地位。

轩尼诗当时供应皇室饮用已达26年之久，在1815年受法国皇帝“KingLouisXVIII”颁发书函，选为国会主要供应酒商。

当时轩尼诗在1765年(IrishmanRichardHennessy)时代，订购记录簿，显示出订购量之多，以英国及其它各大城市为主。

Project Quality DirectorLeads the project quality function for a global line of business(LOB) to drive improvement cross-functionally for products, software, services and solutions to enhance the customer experience.Reports to the CS&Q Vice president of the LOB, collaborates with the Schneider quality network and other functional leadership, advocates for the customer and leads a multi-cultural global team.Primary role is to lead and develop an effective global team of engineering professionals to identify, analyze and permanently resolve product, software, services and solutions issues that negatively affect the customer while exemplify a high degree of leadership and integrity. Interact openly and communicate effectively with corporate executives and leaders in all company functions internal and externally with customers, end-users, partners, distribution channels, suppliers and vendors.Recognize when to take a position in alignment with customer loyalty and business perspectives. The position is very critical in our pursuit to only sale products which are safe, reliable and meet or exceed customer expectations.Essential Functions:Leadership: provide global leadership for quality initiatives, quality process and leads by example. Accountable for global team of engineersto gather, analyze and prioritize customer experience feedback for integration into offer creation process(OCP).Ensure that lessons learnt from field experience are incorporated in the new designs and drive the continual improvement of offer quality. Ensure the new offer development from concept manufacture follows PMP(project management procedure), in conjunction with program manager and project technical lead. Validate the critical deliverables are met on project management process(PMP) projects to develop risk mitigation-减少,缓和plan in collaboration with engineering, manufacturing and other internal and external resources as necessary. Perform as a quality gate keeper, challenge and has a veto right at stage gate reviews.Ensure proper project risk analysis and mitigation plan are implemented: Mission Profile, AFMEA / DFMEA / PFMEA (Application/Design/process Failure Modes and Effects Analysis), FTA (Fault Tree Analysis), WCA (Worst Case Analysis), PPEP(Part Product Evaluation Plan) and ECOs (Engineering Change Orders) activities along with the program team. Ensure execution of PMP & PEP steps impacting Customer Experience. Work collaboratively with the quality network to improve business process that impacts offer quality.Set Strategy and Standards: develop & implement global LOB Project Quality strategy and direction, set standards and metrics for field quality and customer satisfaction for new released Offers, products, software,services and solutions.Set team objectives for Continuous Improvement speed, permanence, and productivity.Accountable for ability of the team to gather, analyze and prioritize customer experience feedback for integration in to New Product Development cycles.Resource Management: Responsible for the planning of global Project Quality resources; allocate resources to quality and projects according to skill, career interests and availability.Provide continually maturing resources to the Project Quality function by assessing team performance, providing feedback, conducting Performance Evaluations, providing training opportunities.May need to work with external resources and functions beyond the technical areas to provide effective results.QUALIFICATIONSEDUCATION and EXPERIENCE:BS in a technical discipline, MS or MBA preferred with 10-year experience managing a global team. 5-year experience managing quality process and projects; 5-year experience in electronics manufacturing company.KNOWLEDGE AND SKILLS:Highly analytic; ability lead a global team as well as to lead through influence with a global mindset; demonstrated ability for effective decision making in a dynamic environment; ability to interact at the customer and executive levels; multicultural skillsCustomer centric, Open to difference, Ready to question status quo, Passionate, Straightforward and Effective. Able to thrive in a dynamic and fast-paced environment.Demonstrated capability to handle multiple tasks and assignments simultaneously; Excellent team player and enjoys working withcross-functional team on common goalsStrong English written and verbal communication skills, another language is a plus.Project Management Process (PMP); Product Evolution and New Product Development Processes;Field Failure Rate (FFR) / KPI's; Technical Expert assessment (TEX), Return for Technical Repair (RTR) procedures; Critical Issue Process; Offer Safety processKnowledge in Quality and Statistical tools and techniques: SPC (statistical process Control); Cause – Effect diagram (Fishbone or Ishikawa diagram), 5 why's; Pareto analysis; 5W2H (Who, What, When, Where, Why, How, How much), Brainstorming; Affinity diagram. Problemsolving methods to avoid recurrence (8D); DOE; Preferably experienced in effectively driving Design for Quality and Reliability activities like- DFMEA, FTA, MTBF prediction, Design margin check, Useful Life Analysis etc.Job responsibilities:·Point of contact for all quality issues for BMZ China ·Support Product Quality Supervisor during customer audits Definition of quality KPIs, objectives, establish and implement the quality management procedures and organize quality activities (including software, hardware testing and product testing of researching products); Solve supplier quality problems, including customer complaints, to correct measures and continuous improvement;Responsible for monitoring the quality system and directing the production to control the daily production process;Guide the quality department to collect, transmit, communicate and provide necessary information to relevant data;Responsible for supplier's technology, quality assessment and guidance, improve the supplier's technical and quality management level, and ensure the quality of incoming materials;Establishes quality and reliability standards by studying product and consumer requirements with other members of management and withproduction operators, technicians, and engineers.Establishes raw material standards by studying manufacturing and engineering requirements; conferring and negotiating with suppliers; devising testing methods and procedures.Establishes in-process product inspection standards by studying manufacturing methods; devising testing methods and procedures. Establishes standards for the disposition of finished product by devising evaluation tests, methods, and procedures.Establishes rework standards by devising inspection and physical testing methods and procedures.Establishes product quality documentation system by writing and updating quality assurance procedures.Maintains product quality by enforcing quality assurance policies and procedures and government requirements; collaborating with other members of management to develop new product and engineering designs and manufacturing and training methods.Requirements:Bachelor degree in engineeringFluent in spoken EnglishManagement experience in quality management of large manufacturing enterprises such as battery industry or electronic industryProfessional knowledge of electronic products, such as LCD, PCBA, TP structure, etc.Familiar with the quality requirements of lithium battery, power supply, charger and related products and also plastic injection parts (Molding etc.)Responsibilities:·Leads the development of a cohesive quality team to include Quality Engineering, Quality Control, Factory Qualifications, Quality System, Third party suppliers·Utilize primary methods of control and improvement vehicles including SPC, Six-Sigma, Product Improvement Teams and Data collection and Analysis.·Plan, organize and direct daily activities of 3 senior directors across both North and South China.·Provide strategy for continuous improvement goals to specifically reduce returns rates across all product categories incrementally year over year.·Develop, build and expand the organization meet departmental goals and objectives.·Implement key strategies and meet targets and objectives as defined in departmental goals.·Specifically improve field Quality as measured by model return rates.·New Product Quality Assurance, Quality Engineering. ·Quality System: Quality Plan, CAR, PSI, Criteria, Documentation·Full factory audits for compliance to all applicable Quality standards (e.g. ISO 9001).·Maintains safe and effective working standards for all personnel·Makes key decisions regarding product disposition based on available information.·Provides high level communication summaries and presentations for management as required.Experience:·Must have a minimum of 20 years experience in quality field of home appliance.·Must have 10 years of on the job experience in high volume consumer products manufactured in Asia.·Demonstrated experience as a leader of cross-functional teams in a matrix organization environment.Education/Certifications/Affiliations·Must have a minimum of a BS in Mechanical/Electrical Engineering or related science.·MBA (preferred)At Shark Ninja, our purpose is to positively impact people’s lives every day in every home around the world. We work very hard to provide our consumers with high quality, exciting 5-star products that make life easier. We thrive on passion and innovation, and are looking for great people, with great ideas, who want to create the next big thing. We take a team approach to our projects, where everyone has a voice. We want individuals to push limits, look outside the box and think the unthinkable. With the explosive growth we have been experiencing, we’r e looking for motivated individuals to join us on our exciting journey. People need to think big, move fast and want to make a significant impact. Are you ready?Reporting to: Senior Vice President of Quality & Chief Quality Officer Opportunity Highlights: This role is responsible for providing expert guidance and direction on all compliance aspects regarding quality system operation in the GMP and ICH compliant Henlius Biopharmaceuticals for new and existing products. This position will act as the Subject Matter Expert (SME) within the organization with the main objective of improving the overall compliance culture throughout the Henlius facilities and sites. This position will be responsible for advising managers and other colleagues on compliance issues and will leadcompliance projects when necessary. Primary duties will include identifying the root cause of compliance issues through internal / external audits and regulatory inspections, deviations and OOS investigations, participation in batch review and change control dialogue. Serving the quality system SME, this individual will be responsible for influencing management team on all compliance issues and for developing best practices and action plans according to the GMP regulatory requirements and company quality standards. The incumbent will also be responsible for advising management on internal, external audits and regulatory inspections, with continued business growth. He or she will also play an integral role in a cross functional team focused on new product development.In summary, this is a rare and excellent opportunity to join Shanghai Henlius Biopharmaceuticals during a period of rapid development and growth. This position is highly influential and critical to achieving compliance improvement an d as a result contributing to the organization’s strategic goals for continued growth and commercial success.Key Responsibilities:Responsible for leading and managing Henlius Biopharma’s quality system improvement initiative across all departments and functions to ensure that quality initiatives and quality plans are executed and maintained in full compliance with CGMP requirements. This includes addressing issues from quality management oversight and helping thesite management team to execute effectively the quality enhancement activities.？ Ensure an effective review on suitability and effectiveness of quality system at defined intervals.？ Direct and support the resolution of quality problems in the facility activities so that they are consistent with the industry and company quality standards.？ Support and supervise quality governance through review of project documents, KPIs, risk assessments, and quality plans.？ Identify and support continuous improvement projects in collaboration with site management team with objective of achieving quality, reliability and cost improvements.？ Attend preparation and execution of internal, external and regulatory audits on the site.？ Participate in or manage quality assessments related to introduction of new products into the facility.？ Review and approve high level quality documents？ Ensure that coordinated contact is maintained with other functions, including sharing of better practice and procedures.？ Ensure that company executive leadership team is well kept informed of all critical and major quality issues which may have an adverse effecton the product quality.？ Perform review of compliance performance at department and individual level and propose corrective actions.？ Provide coaching and direction for QA managers and team leaders, and provide training to relevant staff, as requested.？ Anticipate risks associated with product quality and regulatory compliance, through the prevention and reduction plans, including management of quality and product alerts.?？ Provide quality support and expertise in the GMP projects such as non-conformance remediation plan, tech transfers, GMP facility projects, and the launch of new products.?？ Provide support to sites as part of the regulatory inspections and external audits.？ Contribute significantly to the development of best practice within the scope of GMP compliance and regulatory requirements; facilitate interaction and exchange of best practices with other departments and functional areas.？ Develop GMP and QA knowledge and implementation to its highest standard, which is essential for the company to maintain its strong quality culture.？ Representing the quality team, works closely with the heads of other line operations.？ Take strategic and leadership responsibilities in bridging between the site and the corporate quality management team.Qualifications:？ Advanced degree (MS or PhD) within pharmacy, biology or engineering and with at least 10 years’ managerial experience in a production and/or quality function in the biotechnology / pharmaceutical industry.Experience and Knowledge:？ Expert in quality system implementation & improvement, which include but are not limited to Product Release & Production Batch Record, SOP, Training, External & Internal Audit, Regulatory Inspection, Change Control, Data Integrity, Customer Complaint Management, Qualification & Validation, Technology Transfer (Manufacturing Process & Analytical Method), Deviation and OOS Investigation, Quality Risk Management, External Supplier/Vendor Quality System, Quality Agreement, Quality Metrics, and CAPA Management for Non-conformance.？ Demonstrated leadership & experience in staff skill development, performance appraisal and department budget management.？ Experience in transverse management without direct hierarchical authority or supervision.Key Competencies Required:？ Results orientated?？ Demonstrated ability to achieve results and manage others to achieve corporate, site and functional objective？ Ability to integrate the constraints of each function and identify good solutions while within compliance of regulation？ Team performance complemented by development of skills and performance of individual team members？ Strong leadership？ Strategy development and execution?？ Combined strategic and operational thinking?？ Focus on goals? with sound judgment？ Ability to manage multiple priorities and act with a sense of urgency? ？ Pro-active and creative by designing new processes and implementation of those to promote process improvement continuously ? ？ Communication Skill?？ Ability to work in highly diversified cultures?？ Ability to work in a matrix, multicultural environment？ People management and development Skill?？ Collaborates and communicates?？ Leads others to work together?？ Develops team capabilities and staff performance？ Rewards and recognizes desired performance？ Driven by building interpersonal and a proven team builderMain Target SummaryTasks Summary & Responsibilities- Implement quality strategy to support, contribute to, and integrate within the organization’s short and long-term business plan.- Manage the APAC quality team and the quality objectives.- Assure the fulfillment of the QMS process requirements with support from the process owner.- Provide extraordinary customer service and communication.- Regular review of Quality Key Performance Indicators (e.g. number of complaints, PPM per line items shipped, CoPQ, responsiveness).- Maintain compliance of APL APAC Quality Systems (according to ISO:2015 & IATF), and support initiatives for common/standard quality procedures across the region.- Plan and organize resources / capacities and long-term planning.- Schedule and execute internal and customer audit activities and verify the effectiveness of corrective actions.- Responsible for optimizing APL supplier performance and development.- Regional focal point to manage major customer issues.- Interact between the Operation sand related functions as mediator and keeping driving focus on initiatives.- Drive and control continuous improvement activities from a Quality perspective in alignment with the overall requirements.- Ensure that best practices and lessons learned are appropriately transferred within and across plants.- Ensure effective cross site and cross department communication.- Provide leadership for the quality organization and development.- Coach, develop and train the team members, motivate staff members to meet the objectives and targets.- Champion Continuous Improvement Systems like the Fast Response Process (FRB, PPSR, LPA, 8D evaluation, RA).- Ensure the highest level of Ethics and Integrity across the assignment. Professional Experience- 8 to 10 years’ experience in various Quality and Operational assignments.- At least 5 years of Managerial Experience in a Global environment. Special Qualifications, Knowledge & Skills- Strong background in Root Cause analysis, Continuous Improvementand Problem-Solving Techniques.- Excellent interpersonal and communication skills.- Ability to link customer needs and business processes.- Strong leadership skills and teamwork capability.- Demonstrated ability to motivate at all levels of the organization.- Culturally sensitive.- Fluent in English both written and spoken;- Preferably certified as a Six Sigma Black Belt.JOB PURPOSE :To manage the quality team and do inspect the production ,make sure the high quality product without risk and defect.Responsibilities / Targets1. Ensure management processes meet the requirements of all applicable Quality System standards.2. Ensures integrity of Certificates of Compliance & Conformity system.3. Direct staff results by coaching, training, counseling, and disciplining employees, and planning, monitoring and appraising job results4. Ensure enforcement of company policies.5. Assume additional responsibilities and perform special projects as needed or directed.Requirement :1. Bachelor’s degree in Engineering or other technical field required.2.More than 10 years factory quality control experience, have home appliance and water purifier experience is a must.3. Have ME experience, Good command of English skills.4. Have audit factory experiences like CCC/CE etc.We are a dynamic R&D team with expertise in providing innovative solutions for the design, development and manufacture of products for a broad spectrum of businesses in the computing, mobile, networking, electronics, industrial, medical and consumer sectors.Our professional worldwide team provides engineering and consultancy services for customers who need a high quality one-stop OEM/ODM solution. Our in-house automation department provides numerous manufacturing advantages, and we believe automation is a true necessity for maintaining lean production lines and meeting the high quality standards demanded in today’s marketManage and motivate NPI Quality team;Define and lead to achieve yearly targets;Coordinate with R&D, TPM, AME and MFG for all activities for a product launch;Involve in manufacturing cost analysis, production cost calculation (cycle time, efficiency, labor);In NPI stage, please provide daily build/yield reports, coordinate top hitter FACA, come out with MIL to drive improvement, and coordinate with DOE.MBO/LBO for NPI line, bring up with MP line.Participate to evaluate new machine/processescapability/capacity/benefits/ threatens to make process change to do CIP. Education/学历：Bachelor or above, major in electrical or Mechanical Engineering.Language/语言：Chinese/EnglishExperience & skill/经验、技能：Bachelor Degree with major in Electronics or Mechanics Engineering; More than 8 years of working experience in power supply or electronic industry with at least 3 years in technical support position;Understand power supply or electronic industry in general including knowledge of costs, manufacturing process, quality and documentation system.Excellent knowledge in electronic product design and manufacturing, design experience with phone or notebook charger is a big plus;Good English /Chinese verbal and written communication capability;Self-motivation and good communication skills, team work spirit, initiative and hard working.Can work under pressure to meet frequent deadlines.Experience of SMT, Wave soldering, USW, conformal coating and Testing will be plus.RESPONSIBILITIES- To lead a Team of QA engineers to ensure effective execution and maintenance of QMS (quality management system)- Drive, review and track QMS execution, improvements and effectiveness- Work with Cross-functional Teams, Corporate and Regional Quality Teams for continuous improvement programs- Lead or support all Customer Audits, 3rd Party Audits, Corporate and Plant level Audits- Track, drive Corrective/ Preventive Actions for the closure and verify their effectivenessREQUIREMENTS- Degree holder in Quality Management or Engineering discipline preferred.- Managerial experience with at least 8 years hands on experience in Quality Management, experience in the Medical and/or Telecom Products preferred.- Good knowledge in electronic manufacturing, SMT technology and Assembly Processes- Solid experience for ISO9001, ISO14001, TL9000, ISO13485, Corrective Action and Preventive Action Processes, the application of quality tools (6-sigma, FMEA, DOE etc.). Certified 6-Sigma Black Belt is a plus.- Good communication and interpersonal skills, and leadership skill- Good command in both written and spoken English, Chinese (Mandarin) - Station at Shenzhen BaoAn plantSANMINA Corporation, a Fortune 500 Company, site in San Jose, California, USA. The world’s Premier Electronics Contract Manufacturer (EMS). Sanmina provides end-to-end manufacturing solutions, The Company provides a full spectrum of integrated, value-added services that include engineering and design, multi-layered printed circuit boards (PCBs), custom-designed backplane assemblies, complex printed circuit board assemblies (PCBAs), cabling/wiring harness assemblies, electronic enclosure systems, memory modules, optical modules, subsystem andsystem-level assembly, supply chain design and management, and logistics and installation services. Sanmina has over 100 manufacturing plants located in 20 countries and more than 59,000 employees。

全方位广告牌改造实施方案英文版Comprehensive Billboard Renovation Implementation PlanIn order to revamp our current advertising billboards and attract more customers, we have devised a comprehensive renovation plan that focuses on modernizing the design and increasing visibility. The implementation plan consists of three main phases: assessment, design, and implementation.Assessment Phase:During this phase, we will conduct a thorough evaluation of the current state of our billboards. This includes assessing their condition, location, and effectiveness in reaching our target audience. We will also analyze the competition and gather feedback from customers to identify areas for improvement.Design Phase:In the design phase, we will work with a team of experienced graphic designers and marketers to create new and eye-catching designs for our billboards. The goal is to make them more visually appealing and engaging to passersby. We will also explore innovative advertising techniques, such as interactive billboards or digital displays, to enhance the impact of our ads.Implementation Phase:Once the designs are finalized, we will proceed with the implementation phase. This involves upgrading the physical structuresof the billboards, installing new graphics, and incorporating any new technologies. We will also negotiate advertising space with landlords and obtain any necessary permits for the renovation work.Overall, this comprehensive renovation plan aims to transform our billboards into effective marketing tools that stand out in the crowded advertising landscape. By investing in modern design and technology, we can attract more customers and increase brand visibility in the market.Let's embark on this exciting journey of billboard renovation and take our advertising efforts to the next level!。

轩尼斯门窗合同范本甲方（需方）：_______________________法定代表人：_______________________地址：_______________________联系电话：_______________________乙方（供方）：_______________________法定代表人：_______________________地址：_______________________联系电话：_______________________鉴于甲方拟购买轩尼斯门窗产品并需要乙方进行安装，乙方愿意提供相关产品和服务，双方经友好协商，达成如下协议：一、产品名称、型号、数量、价格产品名称型号颜色单位数量单价（元）总价（元）断桥铝平开窗[具体型号][具体颜色]平方米[数量][单价][总价]断桥铝推拉门[具体型号][具体颜色]平方米[数量][单价][总价]二、质量标准1. 乙方所提供的轩尼斯门窗产品应符合国家及行业相关标准，并符合甲方的要求。

2. 门窗的材质、规格、型号、颜色等应与双方确认的样品或图纸一致。

3. 乙方应保证门窗的质量，在正常使用条件下，门窗的使用寿命不少于______年。

三、交货及安装时间1. 交货时间：乙方应在合同签订后______个工作日内将货物送达甲方指定地点。

2. 安装时间：乙方应在货物送达后的______个工作日内完成安装工作。

四、交货及安装地点交货及安装地点为：_______________________。

五、付款方式1. 合同签订后，甲方应向乙方支付合同总价款的______%作为预付款，即人民币：__________元（大写：_____________________元整）。

2. 货物送达甲方指定地点并经甲方验收合格后，甲方应向乙方支付合同总价款的______%，即人民币：__________元（大写：_____________________元整）。

轩尼斯门窗合同范本轩尼斯门窗定制合同甲方（定制方）：____________________法定代表人：____________________地址：____________________联系方式：____________________乙方（承接方）：____________________法定代表人：____________________地址：____________________联系方式：____________________一、定制门窗的基本情况1. 定制门窗的名称：____________________2. 定制门窗的材质：____________________3. 定制门窗的颜色：____________________4. 定制门窗的尺寸：____________________5. 定制门窗的数量：____________________6. 定制门窗的单价：____________________7. 定制门窗的总价：____________________二、定制门窗的质量标准1. 乙方应按照国家相关标准和行业规范进行生产和安装，确保定制门窗的质量符合甲方的要求。

2. 乙方应提供产品质量检验报告和合格证书，确保定制门窗的质量合格。

三、定制门窗的价款及支付方式1. 定制门窗的总价款为人民币________元（大写：____________________元整），该价款已包含定制门窗的材料费、加工费、安装费、运输费等所有费用。

2. 甲方应在本合同签订之日起______日内，向乙方支付总价款的______%作为预付款，即人民币________元（大写：____________________元整）。

3. 乙方完成定制门窗的生产和安装并经甲方验收合格后，甲方应在______日内，向乙方支付剩余款项，即人民币________元（大写：____________________元整）。

轩尼斯门窗合同范本需方：（以下简称甲方）供方：（以下简称乙方）甲方现将工程防盗门及防雷防盗门加工生产及加装工程项目委托给乙方承揽施工，为明晰双方责任与义务特签定本协议以便共同严格遵守。

一、工程名称：二、承揽范围：负责防盗门的加工制作、安装三、防盗门及防火门工程造价四、产品及安装质量1、产品环评以供方提供更多的样品及加装样板质量环评为依据。

产品质量保修期壹年，产品保修期从本项目工程竣工验收之日起排序（人为因素除外）。

2、乙方产品质量承诺如下：①乙方产品质量使用材料必须达至签订合同条件的规定，锁具、备件布局合乎需方建议，并在加装前出示有关部门的资质证书给甲方备案。

②安装质量必须符合国家现行质量验收标准要求。

③工程质量及产品不合格乙方必须无条件出错或退款，由此所出现的工料及其它损失乙方自私。

五、交货时间及要求1、乙方安装时间应当合乎甲方的施工计划，并将门运往施工现场。

2、产品包装材料乙方自行回收。

六、甲乙双方责任甲方责任：1、提供更多乙方施工场地及施工所需水电。

2、粉刷、灌浆甲方责任。

乙方责任：1、接受甲方管理，按甲方的安全文明标化施工要求清理场地。

2、自私工程加装工具、量具、材料及工人生活日用品。

3、在本工程没有安装完结之前，负责施工过程中的成品保护。

4、自行负责管理施工人员的安全施工，出现安全事故乙方自私。

七、验收标准、方法及提出异议期限以双方普遍认可的样品门及工程质量环评为依据，乙方加装完后，甲方非政府环评，竣工验收后15日内未明确提出质量异议，视作产品质量环评合格。

（附注：本产品不负责管理纸盒环评，但负责管理提供更多有效证件及合格产品。

）八、付款方式1、合约签定生效之日缴付定金，产品至工地即为缴付，加装完内部环评合格后缴付，余款三个月内一次付清全款。

2、本工程款项由甲方按乙方的正式发票金额以汇款方式支付给乙方结算。

九、违约责任1、乙方未按照甲方要求履行供货或安装义务，甲方有权拒绝支付乙方货款，并每违约一次，要求乙方支付500元的违约金。

定制家具营销策划方案父亲节I. Executive SummaryIn this marketing plan, we aim to capitalize on the occasion of Father's Day to promote our customized furniture products. Our target audience for this campaign includes individuals looking to gift their fathers with a unique and personalized piece of furniture. By highlighting the key features, benefits, and sentimental value of our customized furniture, we intend to generate increased brand awareness, drive customer acquisition, and boost sales during this festive period.II. Objectives1. Increase brand awareness and recognition among potential customers.2. Drive customer acquisition by attracting new customers to purchase customized furniture.3. Generate sales and revenue by promoting Father's Day as the perfect occasion for gifting personalized furniture.4. Strengthen customer loyalty and repeat purchases through exceptional customer service and product quality.III. Target Market AnalysisOur target market for this campaign comprises individuals aged 25-50, both male and female, who are seeking unique and customized gifts for their fathers on Father's Day. These individuals have disposable income, appreciate the value of personalized presents, and are willing to invest in high-quality furniture.IV. Marketing Strategies1. Promotional Campaigna. Launch a comprehensive digital marketing campaign across various platforms, including social media (Facebook, Instagram, Twitter, and Pinterest), search engine optimization (SEO), and email marketing.b. Create engaging and visually appealing content to promote the sentimental value of customized furniture for Father's Day.c. Collaborate with influencers and bloggers in the furniture and interior design niche to expand our reach and target specific customer segments.d. Offer exclusive promotions and discounts, such as free customization or expedited production and delivery services, to incentivize purchases.2. Social Media Strategya. Develop visually appealing promotional posts and advertisements showcasing our range of customized furniture options.b. Encourage user-generated content by running Father's Day photo contests where customers can share pictures of their fathers with our customized furniture and win prizes.c. Collaborate with relevant social media influencers to endorse our brand and products through sponsored posts and reviews.d. Leverage targeted ads to reach specific demographics and interest groups, such as DIY enthusiasts or home improvement enthusiasts.3. Email Marketinga. Build an email list of potential customers interested in customized furniture through social media promotions and website sign-ups.b. Send personalized email campaigns to this list highlighting the benefits of gifting customized furniture for Father's Day.c. Include limited-time promotional offers, special gift-wrapping services, and testimonials from satisfied customers.d. Engage potential customers with automated nurturing campaigns, offering relevant content and exclusive discounts to nurture their interest in our products.4. Customer Experience Enhancementa. Provide exceptional customer service by offering personalized consultations and advice on customized furniture options.b. Ensure prompt communication and quick response times to customer inquiries and feedback.c. Offer a hassle-free return and exchange policy to instill confidence in the purchase decision.d. Provide post-purchase follow-ups to ensure customer satisfaction and request feedback for testimonials and reviews.V. Budget Allocation1. Digital marketing campaigns - 40%2. Social media promotions and influencer collaborations - 20%3. Email marketing campaigns and automation - 15%4. Customer service and experience enhancement - 10%5. Miscellaneous expenses (printing, packaging, etc.) - 15%VI. Monitoring and Evaluation1. Track website traffic, engagement metrics, and conversion rates using tools like Google Analytics and CRM systems.2. Monitor social media analytics and engagement metrics to assess campaign performance and adjust strategies accordingly.3. Conduct customer feedback surveys to gauge satisfaction levels and identify areas for improvement.4. Regularly review and analyze sales data to determine the campaign's impact on revenue and ROI.VII. ConclusionBy implementing this comprehensive marketing plan, we aim to drive brand awareness, attract new customers, and increase sales for our customized furniture products during the Father's Day period. By highlighting the emotional and sentimental value associated with gifting personalized furniture, we seek to position our brand as the go-to option for unique and meaningful Father's Day gifts. Continuous monitoring and evaluation will allow us to optimize strategies and ensure the campaign's success.。

核心产品联邦体制──轩尼诗公司的经营高招
严静
【期刊名称】《中外轻工科技》
【年(卷),期】1997(000)006
【摘要】轩尼诗公司也即路易成登公司是闻名于世的法国生产香槟和葡萄酒的公司，在去年被评为法国盈利最佳之企业。

当国际同类型企业在市场L受日益加剧
的经济低速发展的影响时，它却获得了56．5亿美元的收人，致使其利润高达12．9亿美元，该公司的产品75％用于出品，占领了很大一部分的市场份额。

路
易威登（轩尼诗）公司取得如此佳绩的主要原因是他们注重了企业核心业务的开发。

首先，该公司是长期坚持已有的核心业务，注重改造已有的生产线，提高现有产品的质量，使公司的核心产品在国际市场L始终保持竞争优势。

该公司总裁伯纳德·阿诺特表示："我们从未因其他令人眼花缘乱的豪华商品走俏市场就盲目追随，开发新产品固然相当重要，且一定不能在
【总页数】1页(P44-44)
【作者】严静
【作者单位】
【正文语种】中文
【中图分类】TS0
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