体验商务英语教师用书

原书是为了专门帮助美国文化水平较低的成年人(尤其是外国移民)提高他们的英语基本语言技能而编写的教材，编者多是有多年教学 经验的教师。全书所涉及的技能有：1)语言文字技能：听、说、读、写语言技能；基本语法和发音技能以及运用和演算数字的技能；2)处理日常生活的语言技能：涉及消费、环境保护、家庭和子女养育、政府和社区、合作、利用资源和服务、健康和营养、人际交往、学习策略、安全保卫、电话通讯、时间和货币、交通和 旅行等诸多方面；3)劳动就业语言技能：涉及应用技术、保持就业、求职等诸多方面。
点评：
这本书正如其名，所以才把它列入第四位。它也是剑桥出版社的一大杰作，读听说都很有针对性。但因为内容丰富，就同时显得杂、多，不仅对进行教学的老师的教学技巧要求很高，对学员的接受能力也是很大的考验，所以它基本可以归类到比较local的英语系商务教学用书。如果老师很一般那么书本本身的价值就无法发挥出来。是很好老师的教学用书，但是不适合学生自己学习。本书比较适合具备很好英语造诣的老师给外派员工到英语母语国进行管理及进行更多商务工作的企业作为教学用书，该书的含金量还是非常值得肯定的。
《新剑桥生活与商务英语365》学生用书共由30个小单元和2个复习单元组成。按照表达与练习语言技能与交际技巧的需要，将30 个小单元划分为3种类型，每3个 单元组成一个小循环：紫色单元主要包含听力、语法与发音；蓝色单元包含听力、工作中的词汇、交流技巧；绿色单元包含社交技巧、阅读、休闲生活中的词汇。每 一单元都附有口语表达练习，每一单元后面还附有一张活页练习题。学生用书主要是用于课堂教学，与本书配套使用的还有用于课 堂活动的听力磁带与CD。
该套教程分为四个级别，每级别含学生用书(附Self-study Audio CD/CD-ROM光盘)、练习册、教师用书、Video活动用书、配套课堂听力光盘和Video DVD光盘等，全面覆盖英语初级到中高级水平的教学需求。

100天体验商务英语(初级)教学计划100天精彩体验商务英语，引领七彩职业人生！一、培养目标培养商务英语语言基础扎实，商务礼仪文化知识丰富，适应能力强，为能在外事、经贸、文化、新闻出版、教育、科研、旅游等部门从事翻译、教学、管理、研究工作的复合型英语高级专门人才打好基础。

二、培养对象针对于实际的社会需求，总体面向有兴趣学习商务英语，提升自我的校内外人士。

需有一定的英语基础，热爱英语，有理想，有计划的学习者。

三、教材：《体验商务英语综合教程1》(英)David Cotton (英)David Falvey (英)Simon Kent(英)科顿《体验商务英语》改编组改编著适用对象：《体验商务英语》系列教材的适用面广，既可以作为国际经贸、国际金融等涉外专业的商务英语教材，也可以作为英语专业商务英语教材，还可以作为大学英语选修课教材和行业培训教材。

1、特色介绍： 1.符合《英语专业英语教学大纲》中21世纪社会主义市场经济对外语人才培养的新要求，即培养宽口径、应用性、复合型人才。

具体地说是培养具有国际竞争力的复合型商务人才，提高学习者的商务交际能力。

本书具有较强的应用性和针对性，不仅可以培养学习者的语言能力和专业知识，而且可以通过丰富的模拟商务环境和完成不同的任务培养学习者的交际能力以及提出和解决问题的能力。

2.多媒体多渠道的整体解决方案。

纸质教材（含主教材、教师用书、同部练习）、MP3、录音带、DVD和网上补充内容提供了商务英语学习的解决方案。

同时，通过举办教学论坛、设立教学研究项目为教师提供深入的服务。

3.将案例教学引入商务英语学习，提高学习者的综合能力，包括表达能力、识别和解决问题的能力以及团队合作的能力。

2、教材思想性：我国是发展中国家，处于社会主义市场经济发展的初级阶段。

加入世界贸易组织后，我国的对外交往的深度和广度有所扩展，亟需了解现代市场经济条件下国际商务的方方面面，包括经济制度和商务理念等。

Promotio n probabiliti es
There will be fewer opportunities for promotion in family companies, especially if family members are in key positions. Multinationals will probably offer more scope – the fast-food worker may become a branch manager and possibly go even further, but examples of top managers who have risen all the way from shop floor level are rare.
- Anonymous
Can you explain the these?
- Family-owned - Public limited - Joint venture - Multinational - Parent - Subsidiary - Branch - Holding
Company
Starting up
Describing companies
Background information
Benetton Group S.p.A. is a global clothing brand, based in Treviso, Italy. The name comes from four members of the Benetton family who founded the company in 1965. Its core business is clothing. Their products include women’s wear, men’s wear, children’s wear and underwear and they have recently expanded into toiletries, perfumes, exclusive watches and items for the home such as kitchen accessories and baby products.

Starting new businesses
Starting a business is one of the most exciting things you can do. But it also presents challenges. The economic outlook may be uncertain, but by planning ahead and taking heed of expert guidance, there's no reason why your small business can't get off to the best possible start and go on to be a big success. Choosing a company name, finding premises, hiring staff, winning customers are all important start-up tasks, that are vital you get right at the outset. Before you get going, it's crucial you have a business roadmap. This will help you make the right business decisions and anticipate problems before they occur.
• low taxes
• good transport links
• skilled staff
• training courses
• low interest rates
• high unemployment

外研社商务英语阅读第一册教师用书1.引言1.1 介绍外研社商务英语阅读第一册教师用书的重要性和适用范围外研社商务英语阅读第一册教师用书作为商务英语教学的重要工具，具有重要的教学价值和实践意义。

该教师用书所涵盖的内容丰富多样，包括商务英语阅读教学的基本原则、方法、教材选择和运用等方面的知识，为商务英语教师提供了宝贵的教学资源和指导。

通过该教师用书的使用，教师可以系统地了解商务英语阅读教学的理论基础和实际应用，提高教学水平和教学效果。

该教师用书还可以帮助教师更好地把握商务英语教学的方向和重点，促进学生的语言能力和专业素养的全面提高。

外研社商务英语阅读第一册教师用书适用于高等院校、职业培训机构等各类商务英语教学场景，可以满足不同层次、不同背景的学生的学习需求，是提高商务英语教学质量的重要保障。

外研社商务英语阅读第一册教师用书的重要性和适用范围不言而喻，它对于促进商务英语阅读教学的改革与发展，提高学生的商务英语阅读能力和专业素养具有重要意义。

1.2 强调对商务英语阅读教学的重视和必要性商务英语阅读教学的重视在于其对职场人士的实际应用需求。

在商务交流中，大量的信息需要通过阅读来获得，例如合同、报告、商业信函等。

商务英语阅读教学不仅仅是提高语言水平，更是培养学生在职场中处理信息、解决问题的能力。

商务英语阅读教学的必要性在于其对学生综合能力的要求。

商务英语阅读不仅要求学生掌握丰富的商务词汇和表达方式，还需要学生具备分析、推理、判断的能力。

这种综合能力的培养对于学生未来的职业发展至关重要。

对商务英语阅读教学的重视和必要性不仅是教学工作者的责任，也是职场人士自身的迫切需求。

只有深刻认识到商务英语阅读教学的重要性，才能更好地促进学生的职业发展和提高企业的国际竞争力。

1.3 提出教师用书的编写目的和结构商务英语阅读第一册教师用书的编写目的主要是为了帮助教师更好地进行商务英语阅读教学。

教师用书旨在为教师提供丰富的教学资源和灵活的教学方法，以满足不同学生的学习需求。

problems
replies.
Reply 1
How do the junior employees work in the company?
They have to work a lot of overtime for free.
How many hours do they have to work every day? 12 (60 ÷5)
3 Unit Problems
Other people bring me problems, but he brings me solutions.
Quotations about problems
“Problems are to the mind what exercise is to the muscles, they toughen and make strong.” “Our problems are man-made, therefore they may be solved by man. No problem of human destiny is beyond human beings.” “Problems do not go away. They must be worked through or else they remain, forever a barrier to the growth and development of the spirit.” “To live is to have problems and to solve problems is to grow intellectually.”
problems 1 hours that you work after your normal working hours (reply 1) overtime 2 using more of something than you need to (reply 2) waste 3 to keep someone or something safe (reply 2) protect 4 afraid; unhappy about something (reply 3) worried 5 a feeling of interest or enthusiasm for doing something (reply 3) motivation 6 people you work with (reply 4) colleagues 7 when you move to a higher level in a company (reply 4) promotion

Business Telephone Communication Skills
电话礼仪
在商务场合中，正确的电话礼仪是非常重要的。使用礼貌的语言，清晰地表达，以及在合适的时候结束通话，都是电话礼仪的基本要素。
有效倾听
在电话交流中，有效的倾听是关键。要确保你完全理解对方的意思，不要打断对方，等他们说完再回应。
提问技巧
在商务电话中，提问的技巧同样重要。使用开放性问题来获取更多信息，避免是或否的封闭式问题。
商务电子邮件应该简洁明了，直接进入主题。避免使用冗长的句子和复杂的词汇。
清晰简洁
正式语言
结尾礼貌用语
使用正式的语言是商务电子邮件的基本要求。避免使用口语化和随意的语言。
在电子邮件的结尾，使用礼貌用语可以增加你的专业形象。例如，"Best regards," "Sincerely," 等。
Contract Terms
Ensuring that both parties comply with the terms of the contract and handling any breaches or disputes that may arise.
Contract Performance
Business Protocol
Understanding and respecting different business etiquette and protocol, such as greetings, gift-giving, and dining etiquette.
Conflict Resolution
Signing and Performance of Business Contracts

商务英语视听说教师用书Commercial English Listening and Speaking Teacher's Guidebook Chapter 1: Introduction to Business English Listening and Speaking1.1 Definition of Business English Listening and Speaking1.2 Importance of Business English Listening and Speaking Skills 1.3 Teaching Materials and Resources1.4 Teaching Strategies and TechniquesChapter 2: Business English Listening2.1 Overview of Business English Listening2.2 Listening Comprehension Strategies2.3 Listening Practice Activities2.4 Evaluation and FeedbackChapter 3: Business English Speaking3.1 Overview of Business English Speaking3.2 Speaking Strategies and Techniques3.3 Speaking Practice Activities3.4 Evaluation and FeedbackChapter 4: Business English Vocabulary and Grammar4.1 Importance of Business English Vocabulary and Grammar 4.2 Teaching Strategies and Techniques4.3 Vocabulary and Grammar Practice Activities4.4 Evaluation and FeedbackChapter 5: Business English Communication Skills5.1 Overview of Business English Communication Skills5.2 Interpersonal Communication Skills5.3 Written Communication Skills5.4 Presentational Skills5.5 Group Discussion Skills5.6 Evaluation and FeedbackChapter 6: Business English Cultural Awareness6.1 The Importance of Cultural Awareness in Business English 6.2 Cultural Differences and Communication6.3 Teaching Strategies and Techniques6.4 Cultural Awareness Practice Activities6.5 Evaluation and FeedbackChapter 7: Business English for Specific Purposes7.1 Introduction to Business English for Specific Purposes 7.2 Teaching Strategies and Techniques7.3 Industry-Specific Vocabulary and Phrases7.4 Case Studies and Simulations7.5 Evaluation and FeedbackChapter 8: Assessment and Evaluation8.1 Different Types of Assessment8.2 Evaluating Listening and Speaking8.3 Evaluating Vocabulary and Grammar8.4 Evaluating Communication Skills8.5 Evaluating Cultural Awareness8.6 Using Feedback for Continuous ImprovementChapter 9: Professional Development for Business English Teachers9.1 The Importance of Professional Development9.2 Opportunities for Professional Development9.3 Resources for Professional DevelopmentAppendix A: Business English Listening and Speaking Activities Appendix B: Business English Vocabulary and Grammar ActivitiesAppendix C: Business English Communication Skills Activities Appendix D: Business English Cultural Awareness Activities Appendix E: Business English for Specific Purposes Activities Appendix F: Sample Business English Assessments and Evaluation ToolsAppendix G: Professional Development Resources for Business English Teachers.。

Unit
9
Trade
The merchant has no country.
--Thomas Jefferson (1743–1826), principal author of the Declaration of Independence
Starting up
Which of the following products you own are A imported? Where were they made?
Infant industry
Infant industries are by definition those that are not strong enough to survive open competition – they are dependent on government subsidies and protectionism in order to survive.
Vocabulary Free trade
Listen to the second part of the radio interview. Note B down five things which stop people trading freely. Explain briefly the meaning of each one.
Starting up
D
Discuss these statements. Do you agn damages local goods, services and cultures. 2 Globalisation increases competition among companies. 3 Globalisation raises people’s living standards. 4 Globalisation improves international communication and understanding.

《体验商务英语教师用书.1(第二版)》introductionnotes on unitsunit 1 introductionsat a glancebusiness brieflesson notesunit 2 work and leisureat a glancebusiness brieflesson notesunit 3 problemsat a glancebusiness brieflesson notesrevisionunit aunit 4 travelat a glancebusiness brief.lesson notesunit 5 food and entertainingat a glancebusiness brieflesson notesunit 6 salesat a glancebusiness brieflesson notesrevisionunit bunit 7 peopleat a glancebusiness brieflesson notesunit 8 marketsat a glancebusiness brieflesson notesunit 9 companiesat a glancebusiness brieflesson notesrevisionunit cunit 10 the webat a glancebusiness brieflesson notesunit 11 culturesat a glancebusiness brieflesson notesunit 12 jobsat a glancebusiness brieflesson notesrevisionunit dtext bankteacher's notesunit 1 introductionsan interesting mana famous department store unit 2 work and leisurea daily routineways of getting to work unit 3 problemshow old is too old?how to sack a friendunit 4 travelbudget hotelstravel dubsunit 5 food and entertaining free business lunches meet while you eatunit 6 sales recommending productsan unusual selling methodunit 7 peoplejourney to the topa successful womanunit 8 marketstravel marketsexpanding drinks marketsunit 9 companiesa happy company!the road to successunit lo the webshopping onlineonline advertisingunit 11 cultureswhat's in a name?cultural problems for managersunit 12 jobsonline job applicationsskills shortage in germanytext bank answer keyresource bankteacher's notesunit 1 introductionsintroducing yourself and othersunit 2 work and leisuretalking about work and leisureunit 3 problemstelephoning: solving problemsunit 4 travelmaking bookings and checking arrangements unit 5 food and entertainingentertainingunit 6 salespresenting a productunit 7 peoplenegotiating: dealing with problemsunit 8 marketsparticipating in discussionsunit 9 companiesstarting a presentationunit 10 the webmaking arrangementsunit 11 culturesidentifying problems and agreeing actionunit 12 jobs interview skills appendix translation reference business brief readingaudio scripts。

Ss working in business will have something to say about customer service, whoever their customers are, whether business-to-business or business-to-consumer. It could be interesting to see how those working for government organisations view their 'customers' and what they understand by customer service. In the case of educational
Time allotment(教学时数)：
6 Periods
Teaching method(教学方法)：
1.Group Discussion
2.Exemplificationand demonstration；
3.Task-based teaching
4.Teams-based Cooperative Learning
4.（英）帕金森 编著，牛津英汉双解商务英语词典，华夏出版社，2011
教 学 基 本 内 容
方法及手段
II Teachபைடு நூலகம்ng procedure
Step 1 Starting up: (20 minutes)1)
1) Write 'CUSTOMER SERVICE' in big letters on the board. Ask Ss, in threes, to brainstorm briefly -what they understand by this term.

Vocabulary
A
share price workforce profit subsidiary market share head office
Describing companies
1 The amount of money a company receives from sales in a particular period is called its _t_u_r_n_o_v_e_r_.
Vocabulary B Complete the following extract.
FINANCIAL PERFORMANCE I am pleased to say the company has continued its excellent performance. We are changing, growing and doing well at a difficult time for the industry. _T__u_r_n_o_v_e_r_ was €57.2 million, an increase of 15% on last year, and _p_r__o_f_it_ rose by 5%, to €6.4 million. We are a highly competitive business. We have increased our _m_a_r__k_e_t__s_h_a_r__e_ to 20%. Consequently our _s_h_a__r_e__p_r_i_c_e_ has risen and is now at an all-time high of €9.6. Increased production and strong demand have had a positive effect on our cash flow, so we are able to finance a number of new projects. We have successfully moved to our new h__e_a_d__o__f_f_ic__e in central London. We are now planning to start full production at the recently opened Spanish _s_u_b__s_id__ia__r_y_ in October. Finally, thanks once again to our loyal and dedicatedw_o_r__k_f_o_r_c_e. Our employees will always be our most valuable asset.

-an
Canada Australiae Portugal Myanmar Vietnam Lebanon
Hello. My name’s Helen. I’m from Hong Kong. Hello. My name’s Alice. I’m from Macao. Nice to meet you, Helen. Nice to meet you, Alice. How are you doing here? Oh, everything is fine with me. Thank you. How about you? I’m fine, too. Thanks.
Starting up
Business card
Introductions It’s a common business practice to
exchange business cards with people we meet. It is even considered rude by many when a card is not offered. The business card is a great way for people to remember you as well as to have contact information especially telephone number and e-mail. On a business card you should include your full name, complete address, affiliation, telephone, fax and e-mail information. Some people also include some information about themselves such as a professional designation or education background. Finally, a corporate logo or symbol can add some color to a card.

a) It’s broken b) I’ll be 10 minutes late. c) It’s missing. d) I think they’re lost. e) It’s delayed by 15 minutes.
Which department should be responsible for the following problems?
Problem
Instructions missing lost
broken Can’t deliver Late delivery
Business English
Key Language 1
Complete these sentences. Use the adjectives from the box

Business English
Speaking
Have you had communication problems at work? What happened?
What was the last problem you had? How did you solve It?
Business English
Further Reading
Dealing with problems at work
2
1
3
4
Business English
Task
Match the replies in Exercise A with an appropriate heading.
a) Changes at work b) Space problems c) Money problems d) Difficult people

5. If you lose at something, do you: a) forget about it immediately? b) think about it for a while?
c) ever forget?
6. How do you feel when you win? Do you: a) boast about it and tell everyone? b) feel good, but keep it to yourself? c) Feel sorry for the person who lost?
Over 26: highly competitive. You want to be first, best, always.
18 – 26: fairly competitive. You are ready to compete in a number of areas. 12 – 17: not very competitive. Running is more important than winning for you. 11 or 10: the rat race is not for. Relax!
Competition idioms
C Complete the following with the most suitable idiom from Exercise A.
1 It’s not a level ..p..l.a..y.i.n..g...f.i.e..l.d..... any more. As a small company it is difficult for us to compete with the big multinationals. 2 They are so far ahead of their competitors in terms of new products that it has become .a...o..n..e...h..o..r.s..e...r.a..c.e. It will be years before they face any serious competition 3 We have left all our competitors behind. We spend a lot of money on R & D so we can stay ..a..h..e..a..d...o..f..t.h..e...g..a..m...e.. . 4 The government have changed all the rules for exporters. They havem..o..v..e..d...t.h..e...g..o..a..l.p..o..s..ts, so we will have to rethink our international operation. 5 It’s a waste of time continuing with the project. It will never work. We are ...f.l.o..g..g..i.n..g...a...d..e..a..d...h..o..r.s..e..... . 6 With our market dominance in the US, we are really ...in...t.h..e...d..r..iv..i.n..g...s..e..a..t.. .