• Always present
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Level of Meaning
• Cognitive content - stated messages, what is said openly
• Affective content - feelings, attitudes, and behaviors
2he use of space is directly linked to the value system of culture.
rude and arrogant way to indicate failure.
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The “V” sign
• Palm outward: - two, victory, general approval, peace or friend
• Palm facing yourself - two, insulting (up yours)
• Personal Distance (45-120cm) - friends, old classmates, acquaintance and relatives
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Categories of Distance (cont’d)
• Social Distance (1.3-3m) - colleagues, business partners, people at social gatherings
✓ 7% through words, 38% through voice, and 55% through looks and behaviors
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