商务英语阅读第一册上U
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Business EnglishExtensive Reading (1)商务英语阅读(1)Ⅰ. Reading ComprehensionPart One : Directions: Choose the correct answers according to the information given from the passeges. Read the passages through carefully before making your choices. Please mark the corresponding leter for each item on Answer Sheet.Passage One: Questions 1 to 5 are based on the following passage.The popularity in North America is Iceberg Water, a leading brand of bottled water, which is harvested from icebergs off the coast of Newfoundland, Canada.Arthur Wiesenberger, who carries the title Water Master, is one of the few water critics in North America.As a boy,he spent time in the larger cities of Italy,France and Switzerland, where bottled water is consumed daily.Even then,he kept a water journal,writing down the brands he liked best.“My dog could tell the difference between bottled and tap water,”he says.But is plain tap water a11 that bad? Not at a11.In fact, New York’s municipal water for more than 100 years was recently considered among the best in the world in terms of both taste and purity.Similarly,a magazine in England found that tap water tasted better than several leading brands of bottled water.Nevertheless,soft-drink companies view bottled water as the next battle-ground for market share.As diners thirst for leading brands, soft-drink companies and restaurants salivate(垂涎)over the profits.A restaurant’s typical mark-up on wine is 100 to 150 percent, whereas on bottled water it's often 300 to 500 percent.As a result some restaurants are selling bottled water.According to an article in The Wall Street Journal, some of the more shameless tactics include placing attractive bottles on the table for a visual sell,listing brands on the menu without prices,and pouring bottled water without even asking the diners if they want itRegardless of how it's sold,the popularity of bottled water bring us better health and purity. 注意:此部分试题请在答题卡上作答。
Unit 1 EducationPart I Pre-reading Questionscation is generally defined as the process of learning and acquiring information. Formal learning in a school or university is one of the most common types. It is generally classified into three types: school education, family education and social education.cation plays an important role in our lives, the function of which includes cultivating high-quality and knowledgeable talents, providing work-force for the development of economy and creating scientific knowledge for our nation.3.It hasn’t realized the elimination of social inequality. Because of realistic and historical reasons, there still exists unfairness in the area of education. Take China for example, the deficiency of educational investment is a prominent problem. Some children in poor areas can’t be equally educated compared with the children in cities.Part II Extensive ReadingText A Getting In Gets Harder1.主旨归纳:The article begins with the story that the student named Maxine fails to apply to Northwestern University, and then the article indicates the situation where the number of applications is increasing in recent years, so universities become selective. Maxine decides to apply to other universities after being rejected from Northwestern University.2.结构分析Part I The introduction: the experience of Maxine Wally who gets rejected from Northwestern University (Para. 1)Part II The body: the difficult situation where the number of applications begins to increase, which makes universities more selective (Paras. 2-7)Part III The conclusion: Universities take measures to confront the overflowing applications. (Paras. 8-10)3. 难句解析(1) For students like Maxine who are applying to college for next fall, that dream is turning out to be frustratingly unobtainable. (Para. 2)如今有很多像玛克辛一样正在申请秋季入学的学生,他们感受到这样的梦想遥不可及,希望非常渺茫。
Investors in the United States are preparing for the first public sale of stock in the Chinese company Alibaba. The company sells goods by linking buyers and sellers in the huge Chinese online market. Alibaba is expected to make its initial public offering, called an IPO, in September on the New York Stock Exchange.The total value of the company based in Hangzhou has been estimated at about $200 billion. Reports from Bloomberg News say Alibaba is offering investors a 12 percent share of the company. That would mean the company could raise as much as $20 billion in the public stock sale.After the IPO, Alibaba could become one of the most valuable technology companies in the world. Apple for example, has a market value 市值of about $600 billion, Google is valued atabout $390 billion, and Microsoft is worth about $370 billion.The e-commerce company is responsible for most online sales in China. It dealt with more exchanges last year than U.S. companies Amazon and eBay combined. And it has more than 230 million active buyers.Scott Kennedy is director of Indiana University's Research Center for Chinese Politics & Business."Alibaba has grown from a very small company doing e-commerce 15 years ago or so to now being th e dominant e-business company in China," Kennedy said.Mr. Kennedy says Alibaba has expanded into new areas while growing its share of thee-commerce market."It is also involved in banking and other areas and has just been growing so dramatically thatit now accounts for 80 percent of e-commerce in China," Kennedy said.He says the company is profitable which is unusual for a technology company first offering an IPO. Alibaba has chosen to sell its stock to the public on the New York Stock Exchange rather than in China. Scott Kennedy says that selling stock on Chinese exchanges has been difficult."Chinese companies have been trying to raise capital on stock markets for a long time. Within China listing has been difficult and that market has not done very well," Kennedy said.He says that the Chinese economy has grown quickly over the years, but has not supported strong stock market activity. The California based Internet company Yahoo owns about one-forth of Alibaba. The IPO in September could increase the value of Yahoo's share. China is now the world's second largest market for e-commerce.。