最新剑桥商务英语阅读全真试题及答案

剑桥BEC商务英语中级阅读真题及参考答案推荐文章BEC中级阅读真题答案解析热度： BEC商务英语中级阅读真题及参考答案热度： BEC商务英语中级阅读真题精讲热度： BEC中级阅读真题详解：TroublewithTeamwork 热度：BEC中级阅读真题解析热度：bec中级其实不算特别难，只要我们认真备考就会通过的，为了方便大家的备考，下面小编给大家带来剑桥BEC商务英语中级阅读真题及参考答案。

剑桥BEC商务英语中级阅读真题及参考答案1Personal Assistant of the Year0 Anne-Marie Garrard was shocked when it was announced that she had won the00 Personal Assistant of the Year award. ‘The other candidates seemed me34 to be very strong, and I have to say I found that the selection procedure really35 hard,' she says. 'I didn't think I had any chance of winning. When I heard my36 name, my legs were so weak I could only hardly stand up,' she laughs. So37 how is 'the best' personal assistant chosen from a group of so extremely good38 and very different individuals? The final decision was reached after a39 day-long session of the tests, interviews and exercises. Garrard believes40 the skills she uses in her job helped her how to perform well. For instance, although41 most of her work is for her company's Managing Director, she works for six bosses42 in all, so she always tries out to be prepared for anything that might happen.43 As for the future, her firm has closed for its summer break now; as soon as44 they will open again, there is a pay rise waiting for her. But Garrard is not45 going to be relax. She says, 'There's always room for personal development.You must keep trying to improve.这篇文章讲的是一个女生获得个人助理奖后的情况。

剑桥英语BEC阅读精选题及答案如果大家在备考bec的时候发现阅读常常会丢分的话，除了寻找一下原因，还要多做一些练习题，下面小编给大家带来剑桥英语BEC 阅读精选题及答案，希望对你有帮助。

剑桥英语BEC阅读精选题1 A cautious approach can be used when calculating what a company is worth.2 Consider personnel issues so that you have sufficient resources to fulfill your objectives.3 In order to know if you can make a return on your investment, assess how you can add to the company you are buying.4 Providing sufficient support for staff during the acquisition process can have a favourable outcome.5 Take into account your long-term requirements to ensure you have the resources you need.6 Even after investing some effort in the acquisition, it may still be necessary to withdraw.7 Terms initially negotiated can be changed after the acquisition.Mergers and AcquisitionsAs Finance Director of plastics manufacturer VKT, Yvonne Maynart has overseen many successful takeoversAIt is essential to build up a team to handle the acquisition so that your existing business can continue uninterrupted during the deal. It also helps to operate with spare capacity so that you can transfer people during the initial stages. A key person should be driving the acquisition process forward, although one personalone cannot assume responsibility for a large deal. It is clearly vital to do thorough research when identifying potential targets - but do not be afraid to walk away from a deal if you become aware of serious difficulties with a company you are targeting.BTo decide on the value of any target business, you must first determine what contribution your acquisition can make to it. For example, you may be able to increase revenue through a more focused management team, or improve margins through greater purchasing power and lower costs. At VKT, we base our valuations on conservative assumptions - we also add in the risk element. This approach may be best, and it's worth remembering that with listed companies, shareholders tend to have higher risk/reward expectations.CDeveloping relationships with finance providers is a key part of the finance director's role. It is important to draw up a good business plan to ensure backing from lenders in the early stages of the acquisition. Your loan application needs to be supported by detailed profit and cashflow projections. Make sure you factor in sufficient finance to let the business develop over time, and allow for reinvestment. Here at VKT, we usually finance acquisitions with bank debt in the form of a 364-day loan, which can then be refinanced at a lower interest rate later.DIf an acquisition is large, it can take years for companies to integrate. At VICT, we monitor all acquisitions closely for at least two years, and the most important lesson I've learned is that a deal is only good if it is beneficial for both vendor and acquirer. Change causes confusion, so it needs to be handled carefully. Inorder to protect profits and grow the business, you need to minimise the impact of change and help the people affected feel comfortable about it. When this is done properly, it can really boost morale.剑桥英语BEC阅读精选题解析这篇文章是关于收购的一些建议。

剑桥商务英语高级答案【篇一：最新剑桥商务英语(bec)高级考试阅读真题及答案】part onequestions 1 - 8he has developed his own company to promote his work.0 a bc d e1 others in his field think very highly of him.2 his ideas have spread beyond the business world.3 he felt that people should be able to enjoy their work.4 his ideas are more complex than they seem.5 he did a variety of interesting things before writing his books.6 his most successful book was written with a colleague.7 he is particularly skilled at forecasting important developments.8 contact with the military was an early influence on his thinking.a john adairadair is the pioneering british thinker in the theory of leadership. he was the first person in the uk to hold a professorship in business leadership and has published a series of influential books on the subject.despite his quiet appearance, adair has had a colourful life,serving in a bedouin regiment and working on an arcticfishing boat! his initial interest in leadership came from his army experience and he used to lecture at the highly prestigious academy where british army offices are trained. he now works as an internationalconsultant.b edward de bonode bono is unusual among major gurus for two reasons: firstly, he was born not in one of the great industrial nations but onthe tiny island of malta. secondly, his ideas have reached a wider audience than just managers, so that his books have become essential rending in many different disciplines.most of de bono s work has been concerned with the way human beings can train themselves to think more creatively.this apparently simple idea has resulted in 37 books and a highly successful career as a lecturer and consultant.c peter drucker【篇二：bec高级模拟试卷3及答案】ding 1 hourpart one questions 1 – 8? look at the statements below and at the five extracts on the opposite page from an articlegiving advice to self-employed consultants about negotiating fees for their services. ? which book (a, b, c,d or e) dose each statement 1 –8 refer to ?? for each statement ! – 8, make one letter (a, b, c,d or e) on your answer sheet . ? you will need to use some of these letters more than once .1 trying to negotiate is only worthwhile if there is the prospect of success.2 the best result of negotiation is when both parties have a sense of satisfaction.3 accepting a lower fee might have benefits in the future.4 it is important to know how much other people are charging for similar work.5 you should ask for a fee in excess of what you expect to get.6 offer the other party incentives to agree to your fee.7 other people‘s reactions to you are influenced by your body language.8 it may become obvious that you have come to regret a deal you have made.epart two questions9– 14? read the text about training progammes.? choose the best sentence from the opposite page to fill each of the gaps . ? for each gap 9– 14, mark one letter (a-h) on your answer sheet . ? do not use any letter more than once . ? there is an example at the beginning .(0)real training for all-action managerslearning by doing is familiar to every manager sent on a training course. invariably this involves role-play based on studies of long-ago triumphs and disasters from a relevant industry or organization. (0)_h_ the problem is, any experienceof decision-making gained from role-play has one obvious shortcoming: it is not real life. to tackle this dilemma, some of the best-known companies have set up the international management development consortium, which provides a range of executive development programmes for staff members. (9)____ what this means is that they involve ?actionlea rning‘ through real-life situations, and participants work as problem-solving consultants on projects within companies engaged in day-to-day business.(10)____ within this they also take trainingand refresher courses in traditional business skills such as finance, marketing, staff management and strategic planning. these disciplines are taught by a mix of academics, business people and senior managers from consortium companies who also monitor the consultancy work.more than 100 of these consultancy projects have been undertaken so far, and many more are to come. (11)____ generally, those who choose to attend the course come from various countries, reflecting the multi-national nature of companies within the consortium. (12)____ as a result of this cross-culturalexchange, the people on the course learn a great deal from each other- and often keep in contact on a professional level long after the end of their course.the consortium says language difficulties are not a problem when consultancies are undertaken for foreign companies on site. a translator is on hand to deal with difficulties which arise from technical terms or jargon. (13)____ this is because they are not charged consultancy fees, although a nominal sum is payable for administration. the funding for the scheme is provided by each consortium member who contributes to the cost of running the training courses, and the amount involved is considerably less than fees charged bya they are being offered by companies whoare aware of the benefits of the range of knowledge offered by the people on the course.b as well as the savings, there are also thedividends it pays in the form of improved staff performance.c the difference between these programmesand the average executive course, however, is that these courses are based on the concept of ?live‘ consultancy.d in this way, participants can alsobenchmark themselves against the best members from arange of consortium companies.leading business schools. (14)____ ?it is,‘ says the chairman, ?a real learning experience with techniques that can easily be used back at work..‘e this means that within every traininggroup there will be a wide variety of experience, which is discussed and explored by the group.f typically, groups of up to six coursegramme.g another major advantage is that thesecompanies usually get their problems solved very cheaply.【篇三：商务英语(bec)考试高级阅读真题及答案】txt>商务英语(bec)考试高级阅读真题及答案题目part onequestions 1 – 8 大家网 1 / 13look at the statements below and at the five reports about companies on?the opposite page from an article giving advice to self-employed consultants about negotiating fees for their services.which book (a, b, c,d or e) dose each statement 1 –8 refer to ?? for each statement ! – 8, make one letter (a, b, c,d or e) on your answer?sheet . you will need to use some of these lettersmore than once .?example :0 lack of self-confidence will put you at a disadvantage in a negotiation .0 a b c d e2. although this company is doing well, it has a number of internal difficulties to deal with3. this company has reduced the profits it makes on individual items4. one statistic is a less accurate guide to this company’s performance than another5. the conditions which have helped this company are likely to be less favourable in the future6. this company’s share price has been extremely volatile over the last twelve months7. this company is likely to be the subject of a takeover bid in the near future8. this company’s performance exemplifies a widely heldbeliefa更多精品在大家！大家网，大家的！chemical companymasterson’s interim pre-tax profits growth of 20% was somewhat inflated as a result of the income received from the disposal of several of the company’s subsidiaries. the underlying 8% rise in operating profits is a more realistic gauge of the company’s true progress. however, masterson’s impending merger with bentley and knight and its appointment of a new chief executive should mean that the company will be able to sustain growth for the foreseeable fut5ure. the share price has varied little during the course of the year and now stands at ￡ 6.75bhotel groupduring the past year the bowden hotel group has acquired 77 new properties, thus doubling in size . last week the group reported pre-tax profits of ￡ 88 million in the first six monthsof the year, ahead of expectations and helped by a strong performance from its london-based hotels and newly expanded us business. however. there is still some way to go. integration of the new acquisitions is still not complete and, while the share price has risen recently, major problems with integration have yet to be solved.chigh-tech companythis time last year a share in usertech was worth just over ￡ 1. six months ago it was worth ￡ 40. today it is priced at under ￡ 8 . if proof were need, here is an illustration of how much of a lottery the technology market can be. but some technology companies are fighting back and usertech is one of them .what has renewed excitement in the company is the opening of its new american offices in dallas and its ambitious plans to expand its user base in both north and latin america.dbuilding companyre nton’s share price has risen gradually over the past year from ￡2.4 to ￡ 3.8 . the company has been successful in choosing prime location for its buildings and has benefited from the buoyant demand for housing. whilst this demand is expected to slow down somewhat during the next year, investors are encouraged by the company’s decision to move into building 大家网，大家的！更多精品在大家！supermarkets. work has already begun on two sites in london, and the company is expected to sign a contract within the next month for building four large supermarkets in scotland.epottery manufacturermilton dishes has been through a shake-up over the past year. the group, which has been cutting margins and improving marketing, may post a small profit this year. the many members of the milton family, who between them own 58 per cent of the business, have been watching the share price rise steadily and several are looking to sell. trade rival ruskin has bought up just over 17 percent of the shares and could well be spurred into further action by the signs of a recovery at the firm.[nextpage]答案:1 d2 b3 e4 a5 d6 c7 e8 ca到1.该公司正在对其商业活动进行多样化。

B E C高级全真试题及答案详解BEC高级全真试题及详解目录BEC Higher 全真试题一 (2)Test of ReadingTest of WritingTest of ListeningBEC Higher 全真试题二 (19)Test of ReadingTest of WritingTest of ListeningBEC Higher全真试题三 (35)Test of ReadingTest of WritingTest of ListeningBEC Higher 全真试题四 (52)Test of ReadingTest of WritingTest of ListeningBEC Higher 全真试题五 (71)Test of ReadingTest of WritingTest of ListeningBEC Higher 全真试题六 (87)Test of ReadingTest of WritingTest of ListeningBECH 全真试题一 TEST OF READING PART ONE Questions 1-8• Look at the sentences below and at the five short articles about people who run their own businesses on the opposite page. • Which article does each sentence refer to?• For each sentence 1-8, mark one letter A, B, C, D or E on your Answer sheet.1 Cutting prices may increase income.2 Education can be a source of profit.3 This firm is planning for rapid expansion lf its market.4 This idea is aimed mainly at children.5 This product is connected with advertising.6 Correspondence can be a key to success.7 This business combines the old and the new.8 A company ’s situation can change in a day.A When Brenda Smith started her Manchester based restaurant, theSalt and Pepper, she was an experienced chef , but had a lot to learn about the marketing needed to make the business do well. Withsupport from her local Business Advisory Agency, she attacked the problem. She wrote to fifty people each week who she thought could generate new business, she also wrote to newspapers asking forreviews and to local businesses. She introduced set menus of twocourses for only £10 with free drinks. Her strategies worked, and she is expecting a large increase on last year’s £40,000 turnover.B Paul Kennedy had the idea of putting brand names of companies onkey-rings and pens as a form of permanent publicity, In May 1995, he approached Interworld Airlines. ”We came out of our first meeting with an order lf 1,000,000 items,” he says. That meeting transformed Kennedy’s three-year-old business, increasing his workforce from two employees to eight. Turnover is expected to increase to £1.2m this year.C Form its base in a small village, Alpha Ltd is exporting its word gameto the rest of the English-speaking world. Gary Walton inventedWordright to help teach his daughter Hannah to spell. According to Walton. “There are Wordrights in Australia, the US and even Papua New Guinea.” The company has just won a contract to supply them to South Africa. “We’re doing very well-we only started the companylast October. There is such a huge demand for tools to help withEnglish.”D Wonderlaces, a shoe lace company, is less than two years old, butentrepreneurs Martin Horne and Carol Hampden already feel they are ready to take on the export market. The partners are looking intobranching out into Europe, Australia and New Zealand. Home says, “Some places don’t have firms who specialize in this sort of thing. If we can provide them with a good deal it should work.” All the work is done by casual labour-from processing orders to packing anddelivering the laces; even the company sales are handled by an agent.E Fly-the Flag produces flags in all colours and sizes. “No order is toobig or too small,” says Sally Blackwell, the owner. ‘Our clients include embassies, hotels and sport-clubs.” What makes the companysuccessful is the application of computer-controlled technology to a traditional craft. Sally studied computers at college. Then she set up Fly-the-Flag, and she’s had to learn about business along the way.And she’s proud of it. “Most of all, I love being my own boss- I could never work for someone else.”PART TWOQuestions 9-14•Read this text from a business magazine.•Choose the best sentence from the opposite page to fill in each of the gaps.•For each gap 9-14, mark one letter A-H on your Answer Sheet.•Do not mark any letter twice.•There is an example at the beginning (0).Is fashion important in business?According to standard economic theory, Giorgio Armani, a world-famous Italian fashion designer, runs a simple business. His company combines inputs of labour, capital and raw material to make clothes with the best possible balance between cost and quality.enough profit to compensate him for his investment of time and money.The problem with this view is that it ignores the most important thing that designers such as Mr Armaniglance, economists would seem to have little to say about this. They may little or no knowledge of current fashions, let alone what islikely to be fashionable in future.Can economics offer more revealingstart by looking at the pattern of prices for goods affected by fashion, which tends to follow well-established cycles. Prices are high at the start of the buying season, they fall gradually as the season progresses, and then they rise again as new styles are introduced for the next period.The main reason for this isthem for less than is necessary, they initially set higher prices, then lower them if they do not sell well. A good way to measure the importance of fashion, therefore, is to look at the variation in seasonal prices. If you compare prices for men’s andwomen’s clothing during the autumn-winter season, fashion seems to play a more important role in women’s clothing than in men’s.The strength of this pattern canprices in the American car market, which also tend to follow a ‘fashion’cycle, have displayed the opposite trend. Prices in November, the beginning of the new model year, are higher than they are the following September. Since the mid-1950s, however, this seasonal gap has been narrowing steadily. Explaining this is harder than it look. It is no use, for example, simply to say that people’s tastes areeconomists argue that the different trends for cars and clothes are due less to changes in the tastes of consumers than to changes in the technology of production.A In the past few years, seasonal price variations for women’s clothinghave become more noticeable.B So when fashions come and go, they can only say that people’stastes have changed or that they have become more (or less)fashion-conscious.C If so, why do people care more about fashion when buying clothing,but less when choosing cars?D In his field, as in many other industries, the key to success is to workout what is going to be fashionable by the time a new product isready.E When producers introduce new designs, say, for cars or dresses, theydo not know how successful they will be.F As a result, most car makers have been forced to make small changeseach year.G A recent study by three economists argues that it can.H He then calculates what the demand is for his designs, and estimateshow many units he can make without costs exceeding revenues.READINGPART THREEQuestions 15-20•Read the following article from a leisure industry magazine and the questions on the opposite page.•Each question has four suggested answers or ways of finishing the sentence, A, B, C and D.•Mark one letter A, B, C or D on your Answer Sheet, for the answer you choose.Passengers on cruise: ship holidays, as they are portrayed on TV programmes and films, usually appear to be both rich and elderly. Such people do not, however, accurately represent the 6.8m passengers who took this kind of holiday last year. Over the last few years the world cruise industry has concentrated on appealing to younger, less wealthy people, giving them an experience more like a floating disco than the traditional quiet holiday on a luxury ship. Even families with young children are no longer so rare on cruise ships. Partly as a result, the number of passengers taking a cruise has increased by an average of 8.5% a year since 1990.Cruise Star is now the world's largest cruise line, The other two major companies are Intersail and Seaways. Together these three carry nearly half the world's cruise passengers and make almost all the industry's profits. For the 30 or so smaller firms, life is much tougher. That is bf>.cause sheer size brings so many benefits to the large firms. They can negotiate bulk discounts on supplies such as food and fuel, and even, if they order enough of them, on ships. A secondary disadvantage for the smaller operators is that they cannot spread overheads such as marketing as broadly. A significant part of the cost of sending people on a cruise happens before they go on board the ship. The three large companies between them spend more than £ 100m a year on TV advertising in America. They employ armies of salesmen. Delivering passengers tothe ship is part of the package deal and. once again, volume means savings: Cruise Star is the biggest single buyer of airline tickets in America.Cruise Star has ten ships, with four more on order for delivery by 1999. Intersail is building at a similar rate, hoping to expand today's fleet often ships to 14 by 1998. Seaways will add three more ships to its present nine. The 30 ships on order throughout the industry will increase cruising capacity by 40% by 1998. Some analysts suspect that even the big companies will find it difficult to fill all those extra cabins. They make a comparison with the overcapacity in the airline market in the early 1990s, when aircraft ordered at a time of growth arrived during the recession. And they point out that, after steady growth, the American market was flat in 1995, with firms offering discounts up to 30% in order to fill cabins. The big firms reckon that this pessimism is overdone. This year has started well. But if the industry's outlook ends up being rougher than it hopes, many smaller firms will face a choice: go for specialised business, go out of business, or get taken over by a larger business. Already more than 40 small companies offer an increasing variety of cruises, ranging from archaeological tours of the Black Sea to ecological cruises to the Galapagos Islands, This trend seems set to continue, although in fast-growing Asia, a few mid-sized firms may one day rise to challenge the top three. However, in moreestablished markets, smaller firms are being squeezed out. For instance, Gentle Waves, which has debts of $850m, has already been approached by Cruise Star, who wanted to buy a majority share of the company. The negotiations came to nothing, but analysts think they will revive if Gentle Waves' problems continue.15 Cruises are becoming more popular with passengers whoA want a quiet holiday.B demand a high degree of luxury.C want a family holiday.D can afford to pay top prices.16 The main benefit the large firms have is that they canA run large marketing departments.B sell their tickets more cheaply.C afford better quality advertising.D arrange to pay reduced prices.17 What problem do analysts think cruise companies may have?A They will be dependent on the airline business.B They will not be able to sell enough tickets.C They will have to face a recession.D They will not be able to offer discounts.18 What are small firms doing in order to stay in business?A amalgamating with bigger companies.B moving their base to Asia.C offering more specialized types of cruisesD joining together to form new companies19 Cruise Star didn’t buy a share in Gentle WavesA but they might do so in the future.B because its debts were too big.C but they think they should have done.D because it was the wrong size.20 Which would be the best title for this text?A Cruise Business in TroubleB A Triangle of Cruise CompaniesC Smaller is Better Size is the key to successD Size is the Key to SuccessPART FOURQuestions 21-30•Read the article below about bicycles made of bamboo.•Choose the best word from the opposite page to fill each gap.•For each question 21-30 mark one letter A, B, C or D on your AnswerSheet.0 A made B constructedC createdD designed21 A operations B purposes C applicationsD practices22 A across B Up C over D off32 A widely B greatly C hugely D largely 24 A withstandB masterC supportD overcome25 A prove B achieve C work D catch26 A correct B proper C right D fit27 A need B Lack C want D failing28 A progress B motion C movementD advance29 A plan B opportunityC hopeD prospect30 A thoroughly B Fully C entirely D absolutelyExample:PART FIVEQuestions 31-40Read the article below about language learning for small businesses.For each question 31-40 write one word in the space on your Answer Sheet.ExamplePART SIXQuestions 41-50•In most lines of the following text, there is one unnecessary word. It is either grammatically incorrect or does not fit in with the sense of the text. •For each numbered line41-50, find the unnecessary word and then write the word in the space on your Answer Sheet. Some lines are correct.Indicate these lines with a tick (√).•There are two examples.ExampleTEST OF WRITINGPART ONE•The graph below shows how prices of consumer goods in three European countries have varied over a period of 25 years.•Using the information from the graph, write a short report describing and comparing variations in prices in these countries over this period. •Write about 100 words on your Answer Sheet.Prices of consumer GoodsPART TWO•You have seen a job with a multi-national company advertised in a newspaper.•Write a letter to the company applying for the job. Refer to relevant factors such as the nature of the job and why you are interested in it, your qualifications and experience, what you are doing now and what you could contribute to the position.•Write no less than250 words on your Answer Sheet.TEST OF LISTENINGPART ONEQuestions 1-12•You will hear a speaker addressing a group of business people at the beginning of a training course. He is telling them about the timetable for the first day.•As you listen, for questions 1-12, complete the notes using up to three words or a number.•You will hear the recording twice.PART TWOQuestions 13-22•You will hear extracts from five different people, who all work in the offices of a large company, talking about letters they have just received. •For each extract there are two tasks. For Task One, choose what was in the letter received from the list A-H. For Task Two, choose the response the speaker intends to make from the list I-P.•You will hear the recording twice.TASK ONE –WHAT THE LETTER CONTAINS•For questions 13-17, match the extracts with the descriptions of what was in the letter, listed A-H.•For each extract, choose what was in the letter.•Write one letter A-H next to the number of extract.13┄┄┄┄┄┄┄Array 14┄┄┄┄┄┄┄15┄┄┄┄┄┄┄16┄┄┄┄┄┄┄17┄┄┄┄┄┄┄TASK TWO –RESPONSE•For questions 18-22,match the extracts with theresponses, listed I-P.•For each extract, choose the response the speaker intends to make.•Write one letter I-P next to the number of the extract.22┄┄┄┄┄┄┄PART THREEQuestions 23-30•You will hear a radio interview with Martha Flowers, the Managing Director of the MAX chain of sandwich bars.•Choose the correct phrase to complete each sentence or answer the question.•Mark one letter, A, B, or C, for the phrase you choose.•You will hear the recording twice.23Martha started her business becauseA someone asked her to .B she saw a good opportunity.C she had a lot of experience in fast food.24Martha says the first three years of the business wereA not very successful.B surprisingly good.C very interesting.25How to MAX try to follow the example of fast food chains?A by working fasterB by using cheap productsC by working efficiently26What does Martha say about office diaries?A She thinks that ,unfortunately, they are necessary.B She never uses one at all.C Her secretary keeps one for her.27What does Martha say about her employees?A They must listen more carefully to what customers say.B She finds what they can tell her very useful.C It is difficult to recruit enough good quality staff.28According to Martha, what is the most important factor in MAX’s success?A The same customers keep buying their products.B They only sell the best quality products.C They have a high profit margin.29Martha’s advice to anyone who is starting a new business is toA look for an area with few competitors.B keep yourself well informed about competitors.C try to offer lower prices than your competitors.30What surprises Martha about other companies?A They don’t monitor their competitors’ activities.B They are unaware of their own weaknesses.C They don’t act on the information they have.BEC H 全真题二TEST OF READINGPART ONEQuestions 1 - 8•Look at the sentences below and at the following five book reviews for various business books.•Which book does each sentence refer to?•For each sentence 1 - 8, mark one letter A, B, C, D or E on your Answer Sheet.•You will need to use some of these letters more than once.1 This book follows the progress of various products from the concept tothe selling stage.2 This book includes very few technical terms.3 In this book we are given some detailed inside information oncompanies.4 The writer of this book believes company bosses aim at more thanthe financial improvement of their company.5 The writer of this book feels that success involves the ability to adaptquickly to a new situation.6 It is stated in this book that future business success will involveunderstanding recent thinking in the business area.7 This book shows how to include the input of the consumer in acompany.8 This book is aimed at the workforce as well as management.A Percentage SolutionsPeter FraserAnticipating changes in the marketplace and the competition depends on the ability to quickly reorganize business structures. Percentage Solutions shows that these significant change indicators lie in the 20% of business opportunities that will drive growth and profit into the future. Peter Fraser suggests that companies stay ahead of change by using a "rapid redesign" approach to quickly renew and rethink their business. In the book he details how this redesign could work and gives some examples of how it could be put into practice in a company.£18.99B BUSINESS THOUGHTS Norman Heimes,Sandy DaviesAttaining higher levels of customer satisfaction, increasing speed and efficiency in the product development process, and increasing profits are the goals many managers are struggling to achieve. The basic business philosophy behind this book is Customer Integrated Decision Making, or CIDM, which is a process that shows managers how to reach these goals by integrating the customer into the decision-making process and incorporating the customer's wants and needs into the design of new products and services.C COMMODITIES TO GO Philip M. RodgersThis fascinating and instructive book takes readers behind the scenes of twenty-four of the biggest new product success stories of the past few years and reveals the normally confidential workings of some of the institutions where these products were developed. Each story focuses on a different strategy and offers managers and professionals invaluable insights into how the brightest and best new product ideas were originally thought up, then developed and finally brought to market.£22.50 D A HANDBOOK OF MODERN BUSINESS MATTERS Joyce JamiesonThe incorporation of information technology in the workplace has revolutionised the way people do business. But the revolution has not finished - new technologies are being developed every day. The divide between man and technology is becoming increasingly narrow, and in some societies social and cultural changes are occurring in order to re-engineer business operations for the 21st century. A Handbook of Modern Business Matters will encourage you to think about the new concepts and ideas which often pass by only half understood, but will eventually make the difference between success and failure.E BUSINESS CHOICES Anne JonesThe original book about attitudes towards work is both for individuals in routine jobs seeking to improve the quality of their working lives and for managers who find themselves expected to do more with less in this era of uncertainty. Business Choices reveals a new way of thinking about work that will motivate both employees and companies to reach for higher levels of achievement. In a clear and very readable style that avoids much irritating business jargon, Anne Jones seeks to improve working attitudes at all levels of the workforce.£18.99PART TWOQuestions 9 - 14•Read this text from a business magazine.•Choose the best sentence from the given sentences to fill in each of the gaps.•For each gap 9 - 14, mark one letter A - H on your Answer Sheet.•Do not use any letter more than once. •There is an example at the beginning (0).PART THREEQuestions 15 - 20•Read the following article about a business technique called benchmarking from a business magazine and the questions on the opposite page.•Each question has four suggested answers or ways of finishing the sentence, A, B, C and D.•Mark one letter A, B, C or D on your Answer Sheet, for the answer you choose.15 According to the writer, benchmarking must always involveA changing your activities on the basis of new information.B copying exactly what your competitors do.C identifying the best company in your marketD collaborating with other companies in the same field.16 Some managers may resist benchmarking becauseA it takes their activities for granted.B it makes them examine the way they work.C it makes others question their efficiency.D it gives them a lot of extra work.17 What sort of companies should you compare yours with?A those producing similar goodsB those communicating most effectivelyC those using similar processesD those leading the domestic market18. Arita found that a publishing company couldA make more money than a computer firm.B produce technical manuals for them.C show them how to improve their own manuals.D help them move into new markets.19 Benchmarking specialists agree that in order to succeed there must beA a team of no more than three people.B total support from top managers.C a fixed timetable for the process.D an outside consultant in the team.20 What is the writer's purpose in writing this article?A to recommend the process of benchmarkingB to criticise firms that do not carry out benchmarkingC to give factual information about benchmarkingD to explain why benchmarking does not suit every firmPART FOURQuestions 21 -30•Read the article below about temporary workers.•Choose the best word from the opposite page to fill each gap.•For each question 21 - 30 mark one letter A, B, C or D on your Answer Sheet.•There is an example at the beginning (0).0 A features B points C items D marks21 A expected B thought C presumed D calculated22 A ran B existed C stood D stayed23 A big B wide C vast D enormous24 A own B receive C earn D acquire25 A lessened B declined C reduced D lowered26 A troubles B defects C drawbacks D hardships27 A lacked B missed C failed D lost28 A care B concern C consideration D bother29 A guess B faith C acceptance D assumption30 A total B absolute C sum D completePART FIVEQuestions 31 - 40•Read the article below about flying business class.•For each question 31 - 40 write one word in the space on your Answer Sheet.。

剑桥商务英语高级真题阅读为了让大家更好的准备商务英语BEC考试，给大家整理一下剑桥BEC商务英语考试高级真题,下面就和大家分享，来欣赏一下吧。

剑桥商务英语高级(BEC3)：阅读真题一·Look at the sentences below and at five passages taken from a book aboutfamous management thinkers on the opposite page.· Which passage does each sentence refer to?· For each sentence 1 - 8, mark one letter A1 B, C, D or E on your AnswerSheet.· You will need to use some of these letters more than once.Example:He has developed his own company to promote his work.0 A B C D E1 Others in his field think very highly of him.2 His ideas have spread beyond the business world.3 He felt that people should be able to enjoy their work.4 His ideas are more complex than they seem.5 He did a variety of interesting things before writing his books.6 His most successful book was written with a colleague.7 He is particularly skilled at forecasting important developments.8 Contact with the military was an early influence on his thinking.A John AdairAdair is the pioneering British thinker in the theory of leadership. He wasthe first person in the UK to hold a professorship in Business Leadership andhas published a series of influential books on the subject.Despite his quiet appearance, Adair has had a colourful life, serving in aBedouin regiment and working on an Arctic fishing boat! His initial interest inleadership came from his army experience and he used to lecture at the highlyprestigious academy where British army offices are trained. He now works as aninternational consultant.B Edward de BonoDe Bono is unusual among major gurus for two reasons: firstly, he was bornnot in one of the great industrial nations but on the tiny island of Malta. Secondly, his ideas have reached a wider audience than just managers, so thathis books have become essential rending in many different disciplines.Most of de Bono s work has been concerned with the way human beings cantrain themselves to think more creatively. This apparently simple idea has resulted in 37 books and a highly successful career as a lecturer and consultant.C Peter DruckerProbably no other single thinker has done as much as Drucker to establishmanagement as a serious area of study. Certainly, his fellow management thinkersconsider him one of the founding fathers of the discipline, and his books andarticles are quoted more than those of any other management writer.His first book was published as far back as 1939, yet he is still writingand teaching. His greatest distinction has been his ability to predict comingtrends in business and economics. As a result, his ideas are treated with thegreatest respect and interest.D Frederick HerzbergAlthough relatively few contemporary management students will have read hisbooks, Herzberg s name is instantly recognisable to anyone who has studiedindustrial organisations. This is because the American psychologist was responsible for introducing the concept of motivation into management thinking.As a young man, Herzberg became deeply interested in mental illness and thehuman need for mental and emotional satisfaction. This led him to criticise theapproach of many companies to job design, and to argue for the need for jobenrichment to stimulate employees efforts.E Tom PetersThe American s reputation was created in the I 980s by the spectacularsuccess of one book, In Search of Excellence, co-written with Robert Waterman.The two were working together as management consultants and no-one expectedtheir first (and only) book to end up selling 5 million copies worldwide!Although his ideas have been criticised, Peters popularity as a speaker andwriter has continued to grow. So much so that Peters has created his own business to market books, videos and consultancy based on his work.PART TWOQuestions 9 - 14· Read this text from an article about health clubs.· Choose the best sentence from the opposite page to fill in each of thegaps.· For each gap 9 - 14, mark one letter A - H on your Answer Sheet.· Do not use any letter more than once.· There is an example at the beginning (0).Travel stress brings boom to health clubsA rapid growth in business travel has provided a lucrative spin-off forBritish health clubs as companies try to prevent hard-working executives fromsuffering travel-related stress.Health clubs are fully booked throughout the coming months all around thecountry and many are planning to expand their facilities.0 H According to Gillie Turner, group marketing manager for the Champneysgroup of health clubs, during the last recession executives lost many of theirextra benefits as companies cut back. . 9 She says that large companies alsoseem to have decided that it is no good sending someone to a country like Spainas a reward for doing a good job, because they will simply eat too much and floponto a beach. . 10Champneys, the company acknowledged as the market leader in this field, isnow planning to introduce a special Profiting from Stress course, which willrun over three days. . 11 Jonathon Stapleton, general manager of Champneys, saysthat modern corporate life being what it is, most business travellers find thatthey are having to do the work which - even a year ago - was done by two.12To meet this new demand, other health clubs are also thinking ofintroducing similar schemes. Clare Brandish, the sales and marketing director ofanother health club, has noticed a marked change in the clientele at her club. .13Businesses of all kinds are anxious to reduce absenteeism. . 14 Much of theproblem is caused by long periods away from home, irregular hours, businessentertaining and jet lag.According to the Guild of Business Travel Agents, sales of business-classairline tickets have risen by 12% in the past year, hotel bookings have gone upby 36% and car hire has risen by 24%. Dave Reynolds, the GBTA chief executive,says that the trouble is that the same number of people are being asked to travel more often. He comments that it is nowonder they need to take a break in a health club.A It has been calculated that about 40 million working days are lost eachyear in Britain because of stress, ten times as many as are lost 10industrialdisputes.B This has involved a considerable rise in the number of business bookings,whereas previously most clients came as private individuals.C Now they are being restored, as industry realises that the health of itsexecutives is vital.D But who will benefit most from these developments?E Because of the pressures this imposes, many companies have now decidedthat it is worthwhile paying for their senior executives to take a proper breakand get advice on how to combat stress.F Executives taking part in it will be given massages and health treatments, workouts and a range of talks on how to deal with stress, especiallywhen travelling.G So what s the reason for this now trend?剑桥商务英语高级(BEC3)：阅读真题二· Read the following article on recruiting and managing staff and thequestions on the opposite page.· Each question has four suggested answers or ways of finishing the sentence, A, B, C and D.· Mark one letter A, B, C or D on your Answer Sheet, for the answer youchoose.As a manager in the service industry sector, Ive looked at hundreds of CVsin my time. They are not necessarily the bland documents some bosses might thinkthey are! They are full of little pointers towards individuals personalities andsuitability for the job. The first thing I always look at is an applicant s employment record. I check for continuity and stability. If somebody has a longlist of previous jobs, all of varying length, alarm bells start ringing. Ratherthan an irregular route from job to job, what I hope to see is stable career progression. What does their career path look like - is it all steps forward, orare there a lot of sideways moves? And I am always pleased to find a familyperson with children, because in my experience they tend to be responsible andreliable.I never rely on CVs alone. We get applicants to fill in one of our ownapplication forms. We ask why theyve applied, what their aspirations and personal goals are, and also about their interests and hobbies and any clubsthey belong to. That gives you a useful insight into their personality and lifestyle. The application form also enables us to test how much people haveactually been progressing in their careers, because we ask for details of thesalaries they have received for each job.It s always worth looking at CVs and designing application forms with greatcare. Taking on employees might be rewarding, but it is also a big investmentfor any business. Mistakes in choosing staff can cost companies dear, so it makes sense to spend time ensuring you get the right person.In the service sector, one of the aims of companies is to maintain and improve customer service, and this is achieved partly through low staffturnover. You need to take on people who understand that, and will want to stay.That s why, when youve taken staff on, the next thing is getting the best outof them.My management style comes from the days when I took over my first business,an ailing road haulage firm which I was certain I could turn into a profitablecompany. The first thing is to treat others as you d like to be treated yourself. As soon as I took over the business, I talked to everybody individually, and looked for ways to make sure their particular skills benefitedthe company.I didnt have much experience then of managing people, but above all Ialways tried to be fair and honest with everyone. As a result, I think the staffknew that and accepted my decisions, even if they didnt agree with them all.Also, bosses must be able to communicate. You also need to create team spirit,and build on the strength of the team. I explained my plans for the company toall the staff, and let them all know what I needed from them. The lorry driversresponded brilliantly, and were the key to turning the business round. Theyunderstood that we had to develop a professional reputation, and from then onthe days of poor quality deliveries were over.Lastly, I am a great believer in profit-sharing. It takes a team to make acompany work, so profits should be shared by all. Job satisfaction is important,but it doesnt pay the rent. Shared profit and bonuses help to strengthen teamspirit by giving everyone a common goal that they work towards together.15 What fact does the writer hope to learn from applicants CVs?A that they have experience of many different jobsB that their careers have developed steadilyC the opinion their employers had of themD whether they are married or single16 The writer says the application form is useful because itA reveals something of the applicant s character.B gives information about the applicant s family.C explains what skills the applicant has for the job.D shows how much the applicant wants to earn.17 According to the writer, why are CVs and application forms so important?A Interviewing people is an expensive process.B They indicate whether applicants really want the job.C They indicate whether applicants are efficient or not.D Employing the wrong people can be disastrous.18 One reason why the writer was successful in her first business wasthatA she was used to dealing with people.B she was open with the staff.C the business was already doing well when she started.D the staff agreed with all her decisions.19 The writer believes profit-sharing is a good idea becauseA it encourages a competitive spirit.B everyone earns the same salary.C everyone shares the same aim.D it creates job satisfaction.20 Which would make the best title for this text?A Profit-sharing as motivationB How I turned a business roundC People - the key to business successD The importance of a well-presented CVPART FOURQuestions 21 - 30·Read the article below about a method of learning languages for businesspeople.· Choose the best word from the opposite page to fill each gap.· For each question 21 - 30 mark one letter A, B, C or D on your AnswerSheet.· There is an example at the beginning (0).Language learning for the busy executiveIf youve ever been told by your boss to improve your knowledge of aforeign language youll know that ……(0)…… doesnt come quickly. It generallytakes years to learn another language well and constant ……(21)…… to maintain thehigh standards required for frequent business use. Whether you study in a class,with audiocassettes, computers or on your ……(22)…… sooner or ……(23)…… everylanguage course finishes and you must decide what to do next if you need aforeign language for your career.Business Audio Magazines is a new product designed to help you continuelanguage study in a way that fits easily into your busy schedule. Each audiocassette ……(24)…… of an hour-long programme packed with business news,features and interviews in the language of your choice. These cassettes won tteach you how to order meals or ask for directions. It is ……(25)…… that you cando that already. Instead, by giving you an opportunity to hear the language asit s really spoken, they help you to ……(26)…… your vocabulary and improve yourability to use real language relating to, for example, that all-important marketing trip.The great advantage of using audio magazines is that they ……(27)…… you toperfect your language skills in ways that suit your lifestyle. For example, youcan select a topic and listen in your car or hotel when away on business. Noother business course is as ……(28)…… And the unique radio-magazine format is asinstructive as it is entertaining. In addition to the audiocassette, this package includes a transcript with a business glossary and a study ……(29)…… Thecomponents are structured so that intermediate and advanced students may usethem separately or together ……(30)…… on their ability.Example: A B C D20 A gain B result C success D outcome21 A exercise B performance C practice D operation22 A self B individual C personal D own23 A after B then C later D quicker24 A consists B includes C contains D involves25 A insisted B acquired C asserted D assumed26 A prolong B extend C spread D lift27 A allow B let C support D offer28 A adjustable B flexible C convertible D variable29 A addition B supplement C extra D manuscript30 A according B depending C relatingD basing剑桥商务英语高级(BEC3)：阅读真题三· Read the article below about meetings.· For each question 31 - 40 write one word in CAPITAL LETTERS on yourAnswer Sheet.How to make more of meetingsYou should know what ends you want to achieve in a meeting before it startsand prepare for it (0)……reading any papers circulated beforehand, and carefullythinking about (31)…… you want to say. This may sound rather boring, but solidpreparation is the key to successful meeting s: A great (32)……of time and energycan be wasted through simple lack of planning.The most important issues are not always given the most time in thegeneralrunning of meetings. People are often unwilling (33)…… discuss importantbudgetary matters because they do not fully understand them, but (34)…… becomesan expert when it comes to discussing the colour of the new curtains, or whattype of coffee to buy The discussion of (35)…… trivial matters as these, therefore, should be saved until the end of the meeting.During the meeting it is essential to stick to the agenda so (36)……to avoidthe common problem of repetition. At the same time you (37)…… to be sensitive toother people s ideas and feelings, and never lose your temper. Be prepared toaccept (38)…… implement a suggestion that is contrary to (39)…… own ideas if itis an improvement on them; such honesty and flexibility are signs of good leadership and earn respect.Finally, remember that when a decision is made it is important to act (40)…… it and to honour all the commitments you have made in the meeting.PART SIXQuestions 41 - 50· In most lines of the following text, there is one unnecessary word. It iseither grammatically incorrect or does not fit in with the sense of the text.·For each numbered line 41 - 50, find the unnecessary word and then writethe word in CAPITAL LETTERS on your Answer Sheet. Some lines are correct. If aline is correct, write CORRECT on your Answer Sheet. The exercise begins withtwo examples (0) and (00).Customer care0 Apart from ensuring that an efficient electricity supply for our00 customers, NatElectric provides an invaluable service in other areas41 as well. While our Customer Helpline (charged at local rates) is the42 first point of contact with when you want to make an enquiry and43 we receive a huge number of calls from customers - on44 average, there are 50 000 calls a one week. Available 24 hours45 a day, seven days a week, 365 days a year, our Helpline on advisors46 aim at to answer 95 per cent of all calls within 15 seconds. There47 are more than 200 advisors, working in around the clock to48 provide for this service, backed by a further 80 support staff49 who do handle any necessary paperwork. Although our target50 is to reply to letters within 10 working days, NatElectric regularly responds withinthree to four days, and we are especially proud of the standards achievedby ourcustomer relations team.。

你若盛开，蝴蝶自来。

2023年剑桥商务英语考试初级阅读考试题及答案2023年剑桥商务英语考试初级阅读考试题及答案A man can succeed at almost anything for which he has unlimited enthusiasm. 以下是我为大家搜寻整理的2023年剑桥商务英语考试初级阅读考试题及答案，期望能给大家带来帮忙!更多精彩内容请准时关注我们应届毕业生考试网!PART FOUR1. [vanish] a.disappear b.spread c.appear d.attend2. [generous] a.liberal b.mean c.special dmon3. [industrious] a.handy b.diligent zy d.agricultural4. [release] a.hold b.work c.withdraw d.draw5. [rude] a.frank b.low c.peak d.polite6. [scorn] a.contempt b.wet c.cooperation d.respect7. [shallow] a.delightful b.shade c.deep d.delicious8. [soul] a.straight b.body c.haul d.grand9. [absolute] a.relative b.present c.intimate d.diligent10. [delight] a.pleasure b.sorrow c.horror d.scorn第1页/共3页千里之行，始于足下。

参考答案1. 正确答案:c 斜体翻译：消逝选项翻译:a.消逝b.传播c.消失d.出席2. 正确答案:b 斜体翻译：慷慨的选项翻译:a.自由的b.吝啬的c.特别的d.一般的' 3. 正确答案:c 斜体翻译：勤奋的选项翻译:a.便利的b.勤劳的c.懒的d.农业4. 正确答案:a 斜体翻译：释放选项翻译:a.抓住b.工作c.撤回d.拉5. 正确答案:d 斜体翻译：粗鲁的选项翻译:a.坦白的b.低c.顶d.礼貌6. 正确答案:d 斜体翻译：轻视选项翻译:a.蔑视b.湿c.合作d.尊敬7. 正确答案:c 斜体翻译：浅的选项翻译:a.光明的b.树阴c.深的d.美味的第2页/共3页你若盛开，蝴蝶自来。

READING 1 hour剑桥商务英语（中级）考试全真试题（2）参考答案PART ONEFrom: Marlene (Director of Sales and Marketing) To: All staffDate:7th December 2005Subject: Advertising campaignI believe everyone already to known about our new product TE 一128. According to our budget, I decided to advertise on radio. I hope to using this channel let the public well known our this product and opening a new market.MarleneBand 2All the content points are addressed, and the fomiat of the memo is appropriate. However, there are several language errors which are distracting and these would tend to have a negative effect on the target reade 匚 Sample B 1 C2B3 A4C5D6B7DPART TWO8C9F10A11 E12 DPART THREE13 A14 B15 B16 A 17C18DPART FOUR19 C 20 D 21 A 22 C 23 D 24 D 25 B26 A29 D30 A31 A32 C33 B PART FIVE34 UP 35 ADVERTISING36CORRECT 37 BEING 38 THE39 SOMETHING40 OUT 41 CORRECT42 CLOSELY43 MAKING44 PUT45 CORRECT WRITING45 minutesPART ONESample A27 D 28 CBand 3All the content points have been addressed relatively clearly, and an attempt has been made to expand upon the prompts and avoid lifting language from the question paper. Some languages enors occur, but these relatively minor and do not obscure the message.PART TWOSample CBand 2All the content points are addresses, the organisation of the report is generally good, and the writer uses a range of cohesive devices・However, there is repetition at times and the register is not always consistent. Frequent errors are likely to have a negative effect upon the reader.Sample D40 minutes (including 10 minutes , transfer time)Report on staff recruitmentBand5All the content points are clearly covered and the report is easy to read, making use of a good range of expressions, including linking devices and phrases ・ The use of language is ambitious for the level, and although there are some errors, these tend to be relatively minor and do not detract from the clear communication of the message ・LISTENINGPART ONE1 SERVIC 玖S) (SECTION) 3 DAMAGED5 SECTOR BRIEFING7 ECONOMIC DEVELOPMENT 9 MANAGEMENT SCHOOL 11 7: 45 pm / 19: 45 PART TWO 13 B14 C15 F16 A 17 H PARTTHREE23 B 24 C 25 A26 C27 B2 PACKING4 (AN) ENGINEER 6 INVESTMENT NEWS 8 CORPORATE REGISTER 10 INDUSTRIAL RELATIONS 12 BOOK SIGNING 18D19 C 20 H 21 A 22 F28 A29 C30 A。

剑桥商务英语BEC阅读题目及解析俗话说，熟能生巧，多做一些考前练习题可以帮助我们得到一些做题经验，为了方便大家备考，下面小编给大家带来剑桥商务英语BEC阅读题目及解析。

剑桥商务英语BEC阅读题目When two brands are better than oneElena Alvarez takes a look at the effectiveness of marketing partnershipsIn the corporate world, rivalry is more common than co-operation. But increasingly; companies have been setting aside their differences; the new idea is that two brand names are better than one. Sharing databases, strategies and communication systems can be the most effective means of attracting customers.(G )This partnership will give it access to the utility company's database of thousands of corporate clients, who will be offered special deals on all its products.The philosophy behind such joint ventures is simple. In economically challenging times, marketing partnerships provide a cost-effective method of increasing brand awareness and sales. As one expert in the field puts it, 'Clever marketing partnerships allow brands to target the right people, cutting down the above-the-line spend.' (8) .....E....... It is better to simplify the process and give them one focal point.Recent research has indicated that marketing partnerships can be up to 27 per cent more productive than single company campaigns.(9) .......B..... In particular, it is ideal for bringing instant branding to companies that lack immediate consumer appeal.One well-established UK phone manufacturer, ITB, was quick to realise this, and formed an alliance with 7a/fc a leadingwomen's magazine. The phone company has benefited from the strong branding of the magazine, which has its customer base among professional women in their early 20s. (10) ....D........ This combined approach also offered ITB a quick route into image enhancement, and this is true of many other marketing partnership deals. To give another illustration, it is no coincidence that some well-known cartoon characters are currently enhancing the image of Nasco household cleaning products.(11).....F.......And, of course, this strategy should also guarantee that consumers' children insist on these products rather than rival brands.However, while association with a powerful brand can give a significant boost to sales, being connected to a devalued brand can have a negative result. The problems of one brand inevitably impact on the other in a partnership.(12).....A.......A company may take years to recover from this sort of bad publicity. Indeed, there are numerous examples of disastrous marketing alliances. In such cases, not enough thought has been given to the partnership and the reasons behind it, and it has brought little value to either the customer or the companies involved.A In such circumstances, the effects are frequently major and can be long-lasting.B Some experts therefore predict that this style of marketing will take up an increasingly large proportion of many companies' total marketing budgets.C Successful marketing partnerships can consequently bring a financial advantage even to small and struggling companies such as these.D In return, its partner enjoys a broader distribution platform from which to promote its brand.E With only a finite number of consumers in any target market, there is no need to overwhelm prospects with competing messages from different organisations.F These are fairly standard items, but clearly the company hopes to transform them by broadening the associations consumers have with the brand.G For example, Profit Plus, a large UK financial services company, has recently joined forces with a leading supplier of electricity.剑桥商务英语BEC阅读题目讲解这篇文章名为《When two brands are better than one》，两个品牌强于一个，讲的是市场合作(marketing partnership)的好处。