会展英语案例库

会展英语情景模拟第一篇：会展英语情景模拟A: Good morning Sir, what can I do for you? Oh, is it Mr Zhang? B: Yes, I am.But, do you know about me? A: Aha, well, Mr Zhang, I am Chris Paul, the manager of sales department in NIKE shoes company.About five months ago, you placed a large order for our products.B: Oh, Chris Paul, I remember it!I’m sorry I forgot it before!A: It’s doesn’t matter, Maybe you are too busy in the pastfew months.Well, how did you find the last lot of runningshoes? B: Yes, they are quite well.They are of high quality and beautiful designs.And they sell very well in my country.A: Wow, I’m glad to hear that.Now, we have some new products displayed here, would you like to have a look？ B: Sure!A: Just come this way.B: Oh, there are so many different styles of shoes.A: Yes, how about let me introduce to you? B: I’d love to.A: The new products—basketball series, have vivid designs and beautiful colours.It has been on the market for only a week and has already become very popular.B: It looks warm and comfortable.A: You are right.It’s made of high–quality cotton and leather.The winter is coming, we push this basketball series is in order to give our customers warm and comfortable.B: It sounds great, I am quite have faith in this products.How about the price? A: Maybe we should take a set and we can talk about the pricedetaliedly.B: OK.第二篇：情景模拟与上级沟通往往是下级最头疼的一件事，因为下级一般惧怕上级，或者对上级的安排不满，或者唯恐沟通有误影响到自己的晋升。

Miss Chen comes to Mr.LINAN’s booth on the last day of exhibition. She expresses her appreciation of Mr. LINAN’s products. At the same time, gives her own suggestions.Miss CHEN: Hi, Mr.LI.Li NAN: Hi there. I’m so happy to see you again. You are Mis s Chen. I remember you came to our booth on the first day of the exhibition.MISS CHEN: Yes, I’m here again because your cotton textiles are very appealing to me. Li NAN: Do you like the products we sold you?MISS CHEN: Yes. The cotton cheongsams are selling well, especially the ones with the traditional Chinese patterns and characters.Li NAN: I’m glad to hear that. I’ll send you a catalogue of our various products when I go back to China.MISS CHEN: Thank you. In this exhibition your products, presentation, and hospitality really impressed me. By the way, if your textile products have brighter colors, they will be more popular.Li NAN: I’m glad you have a good impression of our products, Miss Chen. I hope we can keep in touch and continue to cooperate.MISS CHEN: I will keep in touch with you. Have a safe and happy journey home!LI NAN just participated in an international exhibition. He is talking about the results of the exhibition with the General Manager, MaryMary : Mr.LI, what are the results of the exhibition?Li NAN: Not bad.Mary: Could you give me some details?Li NAN:Yes, We have established business relationships with two new clients, who ordered 20 million RMB of cotton cheongsams.Mary: Good. Are there have other achievement?Li NAN: I also got acquainted with more than 200 customers.Mary: Oh, wow. What is the effect?Li NAN: Customers made more than ten suggestions. There, I held a product showing meeting and a press conference. As a result, our brand has been strengthened.Mary: Very good!Li NAN: Here is the results analysis. I hope the visitors at the exhibition can be our real buyers in the future.Mary: You are right. I think you’ve done an excellent job.陈靖女士在展览的最后一天来到李先生的展位前, 表达了对李先生产品的赞赏，同时提出了一些自己的建议。

会展英语情景模拟A: Good morning Sir, what can I do for you? Oh, is it Mr Zhang? B: Yes, I am. But, do you know about me?A: Aha, well, Mr Zhang, I am Chris Paul, the manager of sales department in NIKE shoes company. About five months ago, you placed a large order for our products.B: Oh, Chris Paul, I remember it!I’m sorry I forgot it before!A: It’s doesn’t matter, Maybe you are too busy in the past few months. Well, how did you find the last lot of running shoes?B: Yes, they are quite well. They are of high quality and beautiful designs. And they sell very well in my country.A: Wow, I’m glad to hear that. Now, we have some new products displayed here, would you like to have a look？B: Sure!A: Just come this way.B: Oh, there are so many different styles of shoes.A: Yes, how about let me introduce to you?B: I’d love to.A: The new products—basketball series, have vivid designs and beautiful colours. It has been on the market for only a week and has already become very popular.B: It looks warm and comfortable.A: Yo u are right. It’s made of high–quality cotton and leather. The winter is coming, we push this basketball series is in order to give our customers warm and comfortable.B: It sounds great, I am quite have faith in this products.How about the price?A: Maybe we should take a set and we can talk about the price detaliedly.B: OK.。

Effective Marketing Strategy: The Power ofExhibitionsTitle: The Essence of Exhibition: A Comprehensive InsightThe concept of exhibitions, or "expos" as they are often referred to, is an integral part of business and marketing strategy. These events serve as platforms for companies to showcase their products, services, and innovations to a targeted audience. They are not just a display of goods; rather, they are a blend of marketing, networking, and entertainment.Exhibitions provide a unique opportunity for businesses to demonstrate their capabilities and connect with potential clients or customers. These events attract a diverse range of visitors, from industry professionals to curious onlookers, providing an ideal setting for valuable face-to-face interactions. It's a prime opportunity to gain valuable feedback on new products, improve brand awareness, and establish relationships that could lead to future collaborations or sales.The planning and execution of an exhibition is a complex process that requires meticulous attention to detail. Initial steps involve determining the theme, target audience, and objectives of the exhibition. From there, it involves choosing a suitable venue, booking the date, and securing the necessary permits. The actual setup requires meticulous planning, including exhibit design, product placement, and overall exhibit flow.Once the exhibition is up and running, it's essential to have a well-trained team to handle any queries, demonstrate products, and engage with visitors. The success of an exhibition often hinges on the level of engagement and enthusiasm this team displays.In conclusion, exhibitions are powerful tools for businesses to showcase their wares, connect with customers, and build brand awareness. They are not just about displaying products; they are about creating experiences that leave a lasting impression. With careful planning and execution, exhibitions can become the cornerstone of any marketing strategy, driving sales, enhancing brand reputation, and fostering long-term relationships.。

会展英语练习题In recent years, the exhibition industry has experienced significant growth, creating immense opportunities for professionals in the field. Whether you are an event planner, exhibitor, or sales representative, having a solid command of English is crucial for effective communication in this globalized industry. To help you enhance your language skills, here are some practice questions related to the exhibition industry.1. What are the benefits of participating in trade shows?Trade shows provide numerous benefits for businesses, such as:- Networking opportunities with potential clients and partners.- Showcasing products or services to a targeted audience.- Gaining market insights and staying updated on industry trends.- Increasing brand visibility and awareness.- Generating leads and potential sales.2. How can you effectively promote your booth at an exhibition?To effectively promote your booth, consider the following strategies:- Develop eye-catching promotional materials, such as brochures and banners.- Utilize social media platforms to create pre-event buzz and attract attendees.- Offer exclusive discounts or promotions for those who visit your booth.- Engage with attendees through interactive activities or demos.- Enhance your booth's visual appeal by using attractive displays and lighting.3. What are some common phrases used when greeting attendees at an exhibition?When greeting attendees, use these common phrases:- "Welcome to our booth!"- "How can I assist you today?"- "Would you like to learn more about our products/services?"- "Feel free to ask any questions you may have."- "Here is some information about our company."4. What are the key elements of an exhibition proposal?An exhibition proposal typically includes:- Objective: Define the purpose and goals of the exhibition.- Target Audience: Identify the specific audience the exhibition aims to attract.- Venue Selection: Provide details about the preferred location and explanation for the choice.- Budget: Present a realistic budget plan, covering expenses for logistics, marketing, and other relevant areas.- Marketing Strategy: Outline the promotional activities planned to attract attendees.- Layout and Design: Describe the planned exhibition layout and design, including the booth setup and signage.5. How can you effectively follow up with leads after an exhibition?To effectively follow up with leads, consider these tips:- Send personalized emails to express gratitude for their visit.- Provide additional information or resources based on their specific interests.- Offer post-event discounts or promotions as an incentive to make a purchase.- Schedule follow-up meetings or conference calls to further discuss their needs.- Stay in regular contact through newsletters or relevant industry updates.In conclusion, developing strong English language skills is essential for success in the exhibition industry. By practicing common phrases, understanding key elements of proposals, and employing effective promotion and follow-up strategies, professionals can enhance their communication abilities and seize the opportunities presented by the thriving exhibition sector.。

班级：12级商务管理4班A potential exhibitor Ms. Lu calls The Guangzhou International Automobile Exhibition to ask for information.Ms.Jiang,an assistant of The Guangzhou International Automobile Exhibition ,answer the phone call .L:Good afternoon ! This is The Guangzhou International Automobile Exhibition .May I help you ?J:Good afternoon !I saw your ad in the newspaper ,so I call you to know more information .L:Thank you.The Guangzhou International Automobile Exhibition is actually described as a significant annual automotive event that is well recognized both nationally and internationally.It is popular with the media as well as the public.J:It's great !I would like to attend it !And can I reservea booth now ?L:Yes .We are accepting the registration now .You can download the registration form from mour website . J:Oh .How to make sure my registration successfully ? L:After downloaded the registration form,you will need to fill out the form and agreement with your official stamp, and send it to the Organizing Committee by mail or by fax .J:Fine .How about the price for a booth ?Are there different sizes of booths ?L:Yes .There are many sizes ,the price according to the size and location .As for detailed information ,please search our website .J:I have got it .You are helpful .L:Bye the way ,after received your registration,we will contact you to confirm it .J:Thank you .You are very considerate.See you .L:My pleasure .See you .。

一、句子翻译1、The National Health Commission has changed the official English name of the disease caused by the novel coronavirus to COVID-19, adopting the title created by the World Health Organization.美国国家卫生委员会将这种新型冠状病毒引发的疾病的官方英文名改为COVID-19,采用了世卫组织创建的名字。

2、The Chinese name for the disease will remain unchanged, the commission said in a statement on Saturday.该委员会在周六的一份声明中说，该疾病的中文名将保持不变。

3、In early February, the commission temporarily named the disease as novel coronavirus pneumonia, or NCP, when there was no official English name.2月初，委员会暂时将该病命名为新型冠状病毒肺炎，当时没有官方英文名称。

4、“万国工业大型展览会”，也称“水晶宫博览会”，是一次世界规模的展会，该展览会于1851年5月1日至1851年10月15 日期间在英国伦敦海德公园的水晶宫内举办。

The Great Exhibition of the Works of Industry of all Nations, also known as the Crystal Palace, was an international exhibition was held in Hyde Park, London from 1st may to 15th October ,1851.5、中国进出口商品交易会，又称广交会，创办于1957年春季，每年春秋两季在广州举行，迄今已有逾五十年历史。

会展实务英语试题及答案一、选择题（每题2分，共20分）1. Which of the following is NOT a typical service provided by an exhibition company?A. Booth design and constructionB. Event planningC. Catering servicesD. Financial investment advice2. The term "CME" stands for:A. Certified Meeting ExpertB. Convention Management EducationC. Certified Meeting EducatorD. Conference Management Expert3. What does "F&B" commonly refer to in the context of exhibitions?A. Facilities and BuildingsB. Food and BeverageC. Finance and BudgetingD. Furniture and Bar equipment4. The primary purpose of a pre-event survey is to:A. Gather feedback from attendeesB. Determine the event's success rateC. Assess the needs and preferences of potential attendeesD. Evaluate the performance of the exhibition staff5. Which of the following is NOT a benefit of virtual exhibitions?A. Lower costs compared to physical eventsB. Greater accessibility for attendeesC. Enhanced networking opportunitiesD. Ability to physically interact with exhibits6. In the context of exhibitions, "lead generation" refers to:A. Generating electricity for the event venueB. Producing new ideas for future eventsC. Identifying and collecting information on potentialclientsD. Generating revenue for the event organizers7. The term "floor plan" is used to:A. Outline the layout of the exhibition hallB. Plan the daily schedule of the eventC. Map out the transportation routes for attendeesD. Design the interior of individual booths8. What does "ROI" in the context of exhibitions mean?A. Return on InvestmentB. Revenue on InvestmentC. Revenue on InterestD. Return on Interest9. Which of the following is an example of a trade show?A. A public art exhibitionB. A consumer electronics showC. A charity auctionD. A fashion runway show10. The acronym "B2B" stands for:A. Business to BusinessB. Business to ConsumerC. Business to GovernmentD. Business to Businessman二、填空题（每题1分，共10分）1. The process of selecting a suitable venue for an event is known as __________.2. An exhibition that focuses on a specific industry or market is called a(n) __________ exhibition.3. The main goal of an exhibition is to __________.4. The term "stand" is commonly used in the UK to refer to what is known as a(n) __________ in the US.5. A(n) __________ is a person responsible for the overall management and success of an event.6. The use of technology to enhance the exhibition experience is known as __________.7. The area designated for exhibitors to showcase their products is called the __________.8. An exhibition that is open to the general public is known as a(n) __________ exhibition.9. The process of promoting an event to attract attendees is called __________.10. The acronym "CRM" stands for __________.三、简答题（每题5分，共30分）1. What are the key factors to consider when planning an international exhibition?2. Describe the role of an exhibition manager in the eventplanning process.3. Explain the importance of post-event evaluation in the context of exhibitions.4. Discuss the challenges faced when organizing a virtual exhibition compared to a physical one.四、案例分析题（共40分）1. (10分) An exhibition company is organizing a trade showfor technology companies. They are considering offering additional services such as on-site tech support and product demonstrations. What are the potential benefits and drawbacks of these services for both the exhibitors and the attendees?2. (15分) A company has decided to participate in an upcoming exhibition to showcase its new product line. Discuss the steps the company should take to maximize its exposure and generate leads at the event.3. (15分) An exhibition organizer has noticed a decline in attendance over the past few years. Analyze the possible reasons for this trend and suggest strategies to reverse it.五、论述题（共30分）1. (15分) Discuss the impact of social media on theexhibition industry and how it has changed the way events are promoted and attended.2. (15分) Evaluate the role of sustainability in modern exhibitions and the measures that can be taken to make events more environmentally friendly.答案：一、选择题1-5: D A B C D6-10: C A B B A二、填空题1. Venue selection2. Trade-specific3. Generate leads and increase brand awareness4. Booth5. Event planner6. Experiential marketing7. Exhibition floor8. Public9. Promotion10. Customer Relationship Management。