Internet Marketing

常用网络营销中英文术语对照与说明Advertorial (软文)广告的一种，即付费文章，故意设计成像一篇普通的文章。

Appeals (述求)Emotional Appeals/感性诉求，Rational Appeals/理性诉求ATL (线上)ATL即Above The Line；BTL即Below The Line。

ATL可以泛指为广告；BTL 则是其他销货以外的传播手段。

一般来讲ATL广告是需要购买广告位的，如TV，Press，Outdoor，Cenema等等；而BTL通常是一些销售Promo或PR 宣传等…Banner Ad (横幅广告)出现在网页上的广告，就是通常在页面的顶部，底部，或侧边的广告。

为了让用户点击获取更多信息(比如查看MiniSite或BrandSite)而设计。

Big Idea (大创意)Brainstorming (头脑风暴)Brand Loyalty (品牌忠诚度)Brief (工作单/纲要)Campaign (广告活动)Click (点击量/点击次数)即Click Through，用户点击网络广告的次数，是评估广告效果的指标之一。

Click Rate (点击率/点进率)即Click-Through Rate，简称CTR。

网络广告被点击的次数与访问次数的比例，即Clicks/ Impressions。

如果这个页面被访问了100次，而页面上的广告被点击了20次，那么CTR为20%。

CTR是评估广告效果的指标之一。

Consumer Insights (消费者洞察)在营销的领域里，您常会在项目进行中听到"Consumer Insight"，也就是从对消费者心理的了解，从消费者的想法去找到广告的诉求或定位。

CPC (点击成本)即Cost Per Click，广告为每个用户点击所付的费用；CPC是评估广告效果的指标之一。

CPM (千人成本)即Cost Per Thousand Impression，广告主为它的广告显示1000次所付的费用；如果一个Banner广告单价是￥10/CPM，意味着每被1000人次看到就收￥10；如此类推，每10000人次看到就是￥100，CPM是评估广告效果的指标之一。

网络营销与直播电商专业命题作文Title: Internet Marketing and Live-streaming E-commerce标题：网络营销与直播电商Introduction:引言：In the digital era, internet marketing has become an indispensable tool for businesses to promote their products and services. One of the emerging trends in the field islive-streaming e-commerce. This essay aims to discuss the significance of internet marketing in today's business landscape and explore the impact of live-streaming e-commerce on consumer behavior.在数字时代，网络营销已成为企业推广产品和服务不可或缺的工具。

其中一个新兴趋势是直播电商。

本文旨在讨论网络营销在当今商业环境中的重要性，并探索直播电商对消费者行为的影响。

Body:1. The Significance of Internet Marketing网络营销的重要性Internet marketing plays a crucial role in building brand awareness, increasing sales, and enhancing customer engagement. Through various online platforms, businessescan reach a wider audience while reducing marketing costs. By leveraging tools such as search engine optimization (SEO), social media marketing, and content creation, companies can effectively target their desired customerbase and improve their online visibility.网络营销在建立品牌意识、增加销售额和提升客户参与度方面起到至关重要的作用。

Internet Marketing（Online Promotion）一、i-Hawk's market research team can help your organization in many ways1、We collect valuable market intelligence data concerning opinions, trends, and competitors.2、We do complete analysis to understand customer's interest in new products or services.3、We create a targeted list of potential new customers.4、We combine analytical expertise with state-of-the-art technology to give our clients a complete picture of their status.5、We run online surveys as it has an unique advantage over other kind of surveys and this is its speed of response.Whether you need a survey designed from scratch, or have an existing survey that needs to be administered, our Internet market research team takes extraordinary measures to ensure validity, reliability and bias reduction.二、Benefit with Discount Vouchers Promotion/shopping-articles/benefit-with-discount-vouchers-pr omotion-4428499.htmlMarketing is everywhere, as they say. It is the subtle way the business makes their presence known. Small and large enterprises offer sales and freebies to attract customers. For others, it is through voucher codes and discount vouchers.V oucher codes and discount vouchers are a great way to promote and expand your business. Retailers have found this effective way to advertise their business and to keep the customers coming back. Once your business is known, sales will eventually increase.Where can you find voucher codes and discount coupon?1、Online through voucher and discount sites. You can print those readily available voucher codes from top retailers and establishments in your area. Voucher codes from voucher sites are updated regularly. So check them out. Your voucher may not be valid anymore but you can certainly get another one from them. V oucher sites posts discount coupons from online shopping sites, restaurants, businesses, retail outlets, designer brands, etc.2、Online retail stores. Some of the online stores offer discounts if you are a member of their site. Online shopping had become rewarding.3、Magazines. If you are a subscriber of certain magazine or just an avid reader, you must have noticed all of the large page ads. Some of these ads have printed coupons that you can use when you purchase certain product or products in the advertised stores.Example:Consider this approach. A customer or prospect walks into your store and you immediately hand him a coupon worth $5, on anything he buys while he/she is in the store. Once the customer leaves, the $5 offer disappears and cannot be used at a later date. Here's what could happen. The customer is pleased and finds a way to spend the $5 or he doesn't. Either way you win because you have created good will and a reward by giving something for nothing. In more cases than not, the customer will find a way to save the $5 by making a purchase. And since most of your items probably cost more than that, you make a sale.Since this approach is unique, and not often used, it will definitely become a topic of conversation at the dinner table. You can even sweeten the offer by giving a customer two coupons, one to beused now, and one for a friend. Your customer can now use the coupon on a second trip ( most likely ) , or actually give it to a friend. Either situation has the potential for increasing your traffic. If you use this promotion, for a period of time good things can happen. To learn more about this subject, Search here.How to Increase Customer Traffic By Joel Helfer（There are many traditional ways to increase customer traffic. Advertising in newspapers, magazines, radio and tv are the traditional means. Direct mail, flyers, and association participation are also traditional means of attracting people to buy you goods and services.）Article Source: /2449600三、PRODUCT LAUNCH PROCESS/launchcons.htmlBenefitsAn improved product launch process results in faster time-to-market and time-to-profit. Activities are better planned and coordinated and more tightly integrated. System data requirements are better understood, and systems may be better integrated. he result is better production ramp-up, more effective marketing, a sales force better prepared to begin selling the new product, and a service and support group better able to service and support the new product, leading to greater customer acceptance.Our ApproachWe can assist in fine-tuning and improving the product launch process by performing the following activities.1. Review current product launch process. Identify needed activities, deliverables andsystem requirements (inputs and outputs). Determine organizational responsibilitiesand interfaces. Identify issues and goals. Our Product Development and BestPractices Assessment provides a framework for this review. Activities covered in ourreview include:o Testing, qualification and certificationo Pilot production and process prove-outo Forecasting and ERP set-upo Vendor qualificationo Product and service manualso Package designo Marketing and advertising program design and executiono Market testingo Sales and distribution planningo Sales, support and service trainingo Spare parts planning and logistics2. Develop improved process. Based on understanding the current process andprocess goals, we would work with a team of your people to develop an improvedprocess. The process improvements would be defined in terms of activities, processoutputs or deliverables, responsibilities, and gate review and design review (e.g.,production readiness review, etc.) requirements. Our PD-Trak tools may provide animproved means to document and control this process.3. Integrate organization. In addition to identifying and improved process flow andactivity definition, we have found that a common problem is the need for improvedorganizational integration within the product team responsible for development. Wewould determine responsibilities, identify organizational impediments, suggestchanges, and facilitate team launch activities.4. Determine system integration requirements. Product data management (PDM)system tools provide a repository for product data during development. As a productmoves into production, much of this data needs to be made available to Manufacturing and systems such as Enterprise Resource Planning (ERP). Our expertise with PDMand ERP, enables us to identify how and when data should be established in an ERP system and consider any system integration opportunities. We can also addressopportunities to move from a more limited PDM system to a broader Product Lifecycle Management (PLM) system approach. In addition, technical data needs to be used to create product documentation, marketing materials, sales and support trainingmaterials with technical publications and authoring systems. Our working relationship with the Time-to- Performance Group provides the expertise to evaluate and improve technical and marketing document management systems.5. Develop plan templates. Based on the revised process and organization approach,we would develop a standard launch planning approach and planning templates using tools such as PD-Trak, MS Word and MS Project.6. Deploy improved process and tools. After these improved processes and toolswere developed, we would begin by piloting them on a new product about to belaunched. This approach would prove-out the process and tools, gathering valuableexperience, and identify any issues that need to be addressed or improved before full deployment. Once the pilot was satisfactorily completed, we would develop a plan for full deployment, provide required training, and, if desired, manage the implementation of the new process.7. Develop product launch plans. We can also assist with developing product launchplans through either facilitating discussions or developing draft plans for review. Wecan provide marketing and advertising experts from our associated firms to help inthose areas as well.四、Free online advertising - This is the best choice for small companies or small websites. This is a real opportunity for your business to improve. Free listings are absolutely free of charge, you don't have to pay a penny in order to register, submit web site and promote it in our internet directory. The one and the only thing you have to do is to provide us with a reciprocal link.。

网络营销名词解释网络营销(Online Marketing):网络营销是一种使用互联网和移动网络技术来推广一个网站或服务的营销技术。

它涵盖了许多不同的营销活动，包括搜索引擎优化（SEO），内容营销和社交媒体营销（SMM）。

搜索引擎优化（SEO）:搜索引擎优化（SEO）是一种通过改进一个网站或网页在搜索引擎自然搜索结果中获得更多来访者的技术。

它使一个网站在搜索引擎的结果中有更好的可见度，从而获取更多的流量。

内容营销:内容营销是一种基于网络的营销策略，着重于创造、发布和分享有关公司、产品、服务或行业的有关信息来增加客户和潜在客户的洞察力和参与度。

社交媒体营销（SMM）: 社交媒体营销是一种通过在社交媒体平台上创建关于一个网站的内容，并通过发布吸引潜在客户的营销活动。

这些平台包括Facebook、Twitter、Instagram、LinkedIn等社交媒体网站。

它旨在帮助企业在社交媒体网站上推广他们的服务和品牌，以达到向潜在客户展示其服务或产品的目的。

搜索引擎营销（SEM）:搜索引擎营销（SEM）是一种在搜索引擎比如谷歌、百度、雅虎等投放广告以推广企业网站和服务的营销技术。

它通常包括搜索引擎优化（SEO）、搜索引擎广告（SEA）和搜索结果改进（SRI）。

网络营销链接:网络营销链接指在网络中放置指向一个网站或服务的链接，以及在网站之间进行连接的活动。

链接营销可以推动搜索引擎优化（SEO）的进程，从而进一步引导流量到该网站。

联盟营销:联盟营销是一种“付费引荐”的营销概念，多个商业部门通过建立关系并分享收入来推广和宣传他们的产品和服务。

“付费引荐”意味着推荐人只有购买成功时才会被支付佣金。

利基营销:利基营销是一种将产品和服务销售给特定的细分市场的市场营销策略。

这种市场营销概念是依据了解细分市场的需求诉求来确定产品的定价、广告和推广的渠道、售后服务等。

投票营销:投票营销是一种通过社交媒体上举行的投票活动来推动品牌及服务的营销形式。

疑问式广告语篇一：身为广告人你必须知道的专业术语Bigidea(大创意大创意大创意大创意)Bannerad(横幅广告横幅广告横幅广告横幅广告)BrandLoyalty(品牌忠诚度品牌忠诚度品牌忠诚度品牌忠诚度) campaign(广告活动广告活动广告活动广告活动)clickRate(点击率点击率点击率点击率/点进率点进率点进率点进率) consumerinsights(消费者洞察消费者洞察消费者洞察消费者洞察) copy(文案文案文案文案)copyBase(文案出身文案出身文案出身文案出身)前面artBase的名词解释中已有阐述,copyBase即指出身于文案!corpor(企业形象片企业形象片企业形象片企业形象片)即corporationimage.cPc(点击成本点击成本点击成本点击成本)即costPerclick,广告为每个用户点击所付的费用;cPc是评估广告效果的指标之一.cPm(千人成本千人成本千人成本千人成本)creativePyramid(创意金字塔创意金字塔创意金字塔创意金字塔)要理解这个就要先了解“金字塔原理”自个人搜索去!比如:information–>analysis–>creative.cRm(客户关系管理客户关系管理客户关系管理客户关系管理)cRm是一种以客户为中心以信息技术为手段的“经/营”策略.cRm不仅仅是软件系统,它的核心是客户细分和客户价值定位,所表现出来的空间不是软件所能影响的!dEmo(演示演示演示演示)demonstration的缩写digitalmarketing(数字营销数字营销数字营销数字营销)这个词解释这里是绝对做不到以一概全,既然是扫盲,还是大概解释下:digitalmarketing是使用数字媒体来推广产品和服务的实践活动.数字营销包含了很多互联网营销(俗称网络营销)中的技术与实践,但它的范围要更加广,还包括了很多其它媒体渠道,如:手机,数字户外广告(如Taxi上的触摸屏)等等…技术不断进步,手段也不断在增加…E-commerce(电子商务电子商务电子商务电子商务)通过网络等数字媒体销售产品或者服务.分为:B2B:BusinesstoBusiness(企业对企业),比如阿里巴巴;B2c:Businesstocustom/consumer(企业对消费者),比如,卓越;edm(线上直邮线上直邮线上直邮线上直邮/电子邮件广告电子邮件广告电子邮件广告电子邮件广告)onlinedirectmailadvertising/ElectronicdirectmailadvertisingHouseads(自我形象广告自我形象广告自我形象广告自我形象广告/自家广告自家广告自家广告自家广告)in-Houseads!从字面上就不难理解!比如,Google很少做广告,但Google从今年一月起在推chrome时开始在YouTube替chrome做广告,这就是一种Housead!iGa(网游植入广告网游植入广告网游植入广告网游植入广告)即in-Gameadvertising.是指在游戏中的嵌入式商业广告.通常分为内嵌式、外挂式和独立交互式三种.国内酷动、nGi、天街、imG、SPT这几家都是比较知名的agency.im(即时通讯即时通讯即时通讯即时通讯)instantmessenger.就是即时通讯软件,常用的im有Gtalk,QQ,mSn,Skype,icQ,aim,淘宝旺旺,雅虎通,网易泡泡等等…insights(洞察洞察洞察洞察) integratedmarketing(整合行销整合行销整合行销整合行销/整合营销整合营销整合营销整合营销)运用多样媒体组合(我们多指传统结合数字媒体),偏重多点广告诉求、注重不同类型消费者需求,全方位、立体化的营销方式.interactivedesign/interactiondesign(交互设计交互设计交互设计交互设计/互动设计互动设计互动设计互动设计)这个名词真的要好好说一下,我碰到有很多互动行业内的同学直接把这个名词简单理解成网页界面设计,甚至个别已经理解成单纯的Flash设计.这是不对的!交互设计的概念早在80年代就提出来了.在我的理解里,“交互”这个概念已经完全替代了“使用”,使用是主观的不可逆转的行为方式,而交互是互动式的.交互设计的目的便是了解目标用户和他们的期望;了解“人”本身的心理和行为特点;了解用户在同产品交互时彼此的行为.所以交互设计涉及到许多学科(心里学,人机工程学等首当其冲)!扯的有点多了,这里所说的当然多指进行webdesign时的交互设计,但这并不仅仅是界面视觉上的设计,在界面上可以更美,更艺术化但交互设计更加注重网站和用户之间交互的过程。

“网络营销：打造成都企业发展新生态”的标题语句符合要求。

Title: "Internet Marketing: Creating a New Ecosystem for Chengdu Enterprises' Development"Abstract:In today's digital age, internet marketing has become a crucial tool for businesses to promote their products and services. This article explores the significance of internet marketing in creating a new ecosystem for the development of Chengdu enterprises. By leveraging the power of the internet, companies in Chengdu can reach a wider audience, enhance brand visibility, and drive business growth. This article discusses the key strategies and benefits of internet marketing, highlighting its potential to revolutionize the business landscape in Chengdu.Introduction:随着互联网的快速发展，网络营销已经成为企业推广产品和服务的关键工具。

本文探讨了网络营销在打造成都企业发展新生态方面的重要性。

通过利用互联网的力量，成都的企业可以触达更广泛的受众，提升品牌能见度，推动业务增长。

电子商务与网络营销有什么区别而电子商务和网络营销这两个密切相关的概念却给人们带来了极大的困惑，但是这两者之间到底是一种怎样的关系呢? 下面就和我一起看看吧!电子商务与网络营销的区别电子商务的概念关于电子商务的概念，不同公司和不同的国际组织对其定义虽有不同描述，但基本内容是一致的。

比较权威的定义是经济合作与发展组织(OECD)给出的定义：电子商务是指利用电子化手段从事的商业活动，它基于电子处理和信息技术，如文本、声音和图像等数据传输。

主要是遵循TCP/IP协议，通讯传输标准，遵循WEB信息交换标准，提供安全保密技术。

如果给出一个更简单系统的定义，电子商务是指系统化地利用电子工具，高效率、低成本地从事以商品交换为中心的各种活动的全过程。

根据国际数据公司IDC的系统研究分析指出，电子商务的应用可以分为两个层次：第一个层次是面向市场的以市场交易为中心的活动，它包括促成交易实现的各种商务活动如网上展示、网上公关、网上洽谈等，同时还包括实现交易的电子贸易活动，它主要是利用EDI、互联网，使交易前的信息沟通、交易中的网上支付和交易后的售后服务等都在网上实现;电子商务活动第二个层次是指如何利用互联网来重组企业内部经营管理活动，与企业开展的电子商贸活动保持协调一致。

最典型的是供应链管理，它从市场需求出发利用网络将企业的销、产、供、研等活动串在一起，实现企业网络化数字化管理，最大限度地适应网络时代市场需求的变化。

网络营销的概念网络营销在英文文献中描述的词很多，汇总起来主要有：Cyber Marketing, Internet Marketing, Network Marketing, Online marketing, www Marketing 和e-Marketing等，不同的单词词组有着不同的涵义，其中Cyber Marketing 主要是指网络营销是在虚拟的计算机空间进行运作;Internet Marketing 是指在互联网上开展的市场营销活动;Network Marketing，是在网络上开展的营销活动，这里的网络不仅指互联网，还有其他一些类型的网络，如增值网VAN。

中文3316字附录附录一：英语原文Internet marketingIt's always great to hear that remodelers are having a stellar year -- referrals are coming in, solid leads are turning into clients, and business is booming. However, one part of the total business pie that can easily be forgotten; amidst all of this success is marketing. It's amazing how often you hear that the first thing to go is one's marketing plan for the year -- marketing is too expensive or my budget just doesn't call for marketing this year.Au contraire, marketing doesn't have to break the bank; the new age of marketing is all about the Internet. Internet marketing involves many segments and some that this article will touch upon include the basics: Web site development, search engine optimization and marketing via e-mail.The Internet has been called the Information Superhighway -- for many reasons, might I add. Millions of people surf the Internet for information every day, but are they getting what they are looking for? Studies have shown that people give up on looking for what they want if they can't find it in eight clicks. It is your job, as the Web site provider, to offer this sought-after information in a clear and easy-to-find manner.Your Web site is an assetThe Web site is the key player in your marketing and sales endeavors -- no matter how big or small your company may be. Your site should serve as a portal for potential customers and as a marketing tool for your remodeling company. Potential customers, in their own leisure time, can learn about your company, see your work, meet your employees, etc. For many, this is the first impression they have of you andyour company, so design your site to appropriately reflect what your company represents.Internet marketing is incredibly cost-effective. Your Web site can help promote the information you are trying to convey without printing costs for hard copies and postage.Content is KingPictures may say a thousand words, but content is king on the Internet. Define the content to satisfy your target market. Every remodeler has amazing photos of their work -- don't forget to include these on your site. However, remember to include copy that goes along with it. This will help with your SEO (see the next subhead on SEO) and gain you more traffic than if you wouldn't have included copy. According to the American Marketing Association, quick load times are important for a successful Web site. Don't let large images bog down the site, therefore losing that particular visitor.As you do in your own business, building your framework -- on your site -- is very important. Create a flowchart and get your visitors from Point A to Point B as fast and easily as possible. Don't overwhelm people by putting links to your entire site on the home-page. Instead, create a model to prioritize and categorize information. Define logical relationships between subjects and define links between information types.It used to be that getting traffic on your Web site was a great success. Today, not only is traffic important, but we now have to analyze this traffic to make sure the "right" people are visiting and that the marketing plan you implemented is working. Tracking services such as or are great tools to help analyze that traffic the site is receiving.The new buzzwordNot by any sense of the word is search engine marketing a secret. However, there are many dos and don'ts that could help provide the best results for this quest in Internet marketing.Search engine optimization is the new buzzword in marketing via the Internet. It means including the right "ingredients" on your site for these search engines to "like" it -- which could ultimately send thousands of visitors your way, increasing yourchance for some solid leads. Studies have found that 65 percent of visitors to sites come from search engines.The way search engines work is quite simple. A search engine has a database, which lists every Web site that the search engine knows about. When a search is performed, it tries to find matches in the database for the key words entered.As a Web site owner, you want search engines to send you as many visitors as possible. Therefore, you want to make sure that you are in the databases of as many search engines as possible. This is pretty simple. All the major search engines allow you to register your site free. You can simply go to each major search site, click on "Add Your Site," "Submit URL," or something similarly worded, and fill in your site information.The main ingredient for a successful SEO is not the right key word, but the right key phrase. Try searching for remodeling. I came up with 8,900,000 sites. Now, try searching the same engine for remodeling in Detroit. I came up with 36 sites. See the difference? Creating the right key phrase will help eliminate unqualified leads and will also help potential customers find your company with a lot fewer complications.If you are having trouble with creating the most appropriate key phrase to help your SEO, there are Web sites that can help -- compiles a database of terms that people search for. The user will enter some key words, and will tell you how often people search for them and will also tell you how many competing sites use those key words. The site will also provide a listing of all the key word combinations that bear any relation to your business or service. Just remember, the more instances a key phrase is on your site, the higher up on the ranking totem pole your site will be.Next, you'll want to think of a description of your site. Most search engines will ask for a 25 word description.Marketing by e-mailMany companies have attempted to use electronic mail (e-mail) for advertising -- only to receive a deluge of abuse from infuriated Internet users. A Harris poll of computer users reveals that, out of those who are receiving unsolicited bulk e-mail, 42percent want to stop receiving it. According to Time magazine, "unsolicited junk e-mail now accounts for 10 percent of all Internet traffic and up to 30 percent of the 26 million daily messages on America Online."E-mail marketing can be highly effective and extremely-cost effective if you choose to follow some simple best practices. According to Al Bredenberg, publisher of , here are few ethical ways to having a successful e-mail marketing plan.Build your own house e-mail lists. Collect e-mail addresses at your Web site, at trade shows, on product registration cards, during sales and telemarketing calls, or at other points of contact with customers and prospects. Make sure that everyone on your list knows exactly how you will use his or her e-mail address. Your own in-house e-mail lists are a valuable asset.Start an announcement list. This is a simple in-house e-mail list designed to keep you in touch with your Internet audience. Use it for distributing company news, new product releases, special promotions, announcements of personnel changes or other items of interest to your company's contacts.Publish a free e-mail newsletter. An e-mail newsletter, or "e-zine," is a way to keep your company's name in front of your target market. Be sure to offer value -- industry news items, how-to articles, analysis and commentary about your industry niche. Your e-zine will position your company as an expert in the field and will enhance its reputation.Advertise on opt-in and voluntary e-mail lists.Opt-in e-mail lists are now available "for rent" from many companies. In contrast with the bulk e-mail spammers, the opt-in list providers have built their lists on a voluntary basis. The Direct E-mail List Source provides links to many permission-based e-mail lists.Advertise in e-zines and e-mail discussion lists. You will be able to find numerous e-mail newsletters and interactive discussion lists that reach your target audience. Many of these will accept advertising or sponsorships. If they don't already sell ads, they might -- if you make an offer."Spam is such a controversial subject right now that I urge marketers to stick with permission-based e-mail only," says Bradenberg. The risks to the company's businessand reputation are just too great. What constitutes true permission-based marketing? Simple. Make sure that nobody is placed on any e-mail list without their explicit permission. No one should have to ask to be removed from an e-mail list they never asked to be on in the first place.9 Steps to higher search engine optimizationStep One -- Choosing Key WordsChoose your key words. This is perhaps the most important step of the process because incorrectly targeting phrases can result in traffic that is not interested in your product.Step Two -- Site ContentCreating some of the new content before starting the optimization process can be doubly helpful in that it can reveal potential additions to your Web site that you may not have considered. If you already have a site, perhaps simply sit on your back deck, sip on a coffee and image what you would do if your whole site was lost and you had to start again.Step Three -- Site StructureA solid site structure is very important. Creating a site that is easily spidered by the search engines yet attractive to visitors can be a daunting and yet entirely rewarding endeavor. To adequately structure your Web site, you must "think like a spider" which is not as difficult as it may sound. A search engine spider reads your Web page like you would read a book. It starts at the top left, reads across, and then moves down.Step Four – OptimizationAs noted above, a spider places importance on what it reads highest on the page and so beginning with a sentence that includes your targeted phrase only makes sense.Step Five -- Internal LinkingText links make the best choice as the anchor text (the actual words used to link to a specific page) add relevancy to that Page for the words used to link to it. There are two main ways to ensure that your site gets well spidered and that the relevancy is added. The first is to place text links on the bottom of your homepage to your main internal pages. The second is to create a sitemap to all your internal pages and link toit from your homepage.Step Six -- Human TestingThe next step is to put it past someone who has never seen your site. Ask them to find specific information and see how long it takes. Ask someone else to just surf your site and watch which links they click and ask them why they chose those ones.Step Seven – SubmissionsSubmit your site to all the big players.Step Eight -- Link BuildingFind Web sites that you believe your site visitors would genuinely be interested in and you've probably found a good link partner. You want to find links from sites that are related to yours.Step Nine – MonitoringReview your stats to see where your traffic is coming from and what search terms are being used to find you.附录二：中文翻译网络营销对于企业重塑者来说像这样星光灿烂的一年是永远值得庆幸的事：合作意向纷至沓来，那些有强烈合作意向的伙伴都成为了顾客，业务蒸蒸日上。

互联网营销的英语作文Internet Marketing。

In recent years, with the rapid development of the Internet, Internet marketing has become an increasingly important part of business. Internet marketing refers tothe use of the Internet to promote products or services and to reach a wider audience.One of the advantages of Internet marketing is that itis cost-effective. Compared to traditional forms of advertising such as television and print media, Internet marketing is much cheaper. This is especially beneficialfor small businesses that may not have a large budget for advertising.Another advantage of Internet marketing is that it allows businesses to reach a wider audience. With the Internet, businesses can reach customers all over the world. This means that businesses can expand their customer baseand increase their sales.Internet marketing also allows businesses to target specific audiences. With the use of search engine optimization (SEO) and social media marketing, businesses can target customers who are interested in their productsor services. This makes Internet marketing much more effective than traditional forms of advertising.However, there are also some challenges to Internet marketing. One of the challenges is that it can bedifficult to stand out in a crowded online marketplace.With so many businesses competing for attention, it can be hard to get noticed.Another challenge is that Internet marketing requires constant attention and updating. With the rapid pace of technology, businesses need to stay up-to-date with the latest trends and techniques in order to remain competitive.Despite these challenges, Internet marketing is acrucial part of business in today's digital age. With itscost-effectiveness, wide reach, and ability to target specific audiences, Internet marketing is an essential tool for businesses looking to succeed in the online marketplace.。

网络营销管理网络营销管理网络营销(On-lineMarketing或E-Marketing)就是以国际互联网络为基础，利用数字化的信息和网络媒体的交互性来辅助营销目标实现的一种新型的市场营销方式。

简单的说，网络营销就是以互联网为主要手段进行的，为达到一定营销目的的营销活动。

网络营销产生于20世纪90年代，发展于20世纪末至今。

网络营销产生和发展的背景主要有三个方面，即网络信息技术发展、消费者价值观改变、激烈的商业竞争。

网络营销是以互联网络为媒体，以新的方式、方法和理念，通过一系列魅力网络营销策划，制定和实施营销活动，更有效的促成个人和组织交易活动实现的新型营销模式。

它是企业整体营销战略的一个组成部分，是为实现企业总体或者部分经营目标所进行的，以互联网为基本手段营造网上经营环境的各种活动。

网络营销概念的同义词包括：网上营销、互联网营销、在线营销、网路行销、口碑营销、网络事件营销、社会化媒体营销、微博营销等。

这些词汇说的都是同一个意思，笼统地说，网络营销就是以互联网为主要手段开展的营销活动。

按照网络营销的八项基本职能可以将网络营销管理的一半内容划分为：网络品怕管理、网站推广管理、信息发布管理、在线顾客关系管理、在线顾客服务管理、网上促销管理、网上销售管理、网上市场调研管理。

网络品牌管理是指通过合理利用各种网络营销途径创建和提升品牌，主要内容啊扩网络品牌策略制定、网络品牌实施计划、网络品牌评价等。

网站推广的直接效果表现在网站访问量的增加、品牌形象提升、用户数量增长等多个方面，网站推广管理是网络营销管理的基础内容之一，也是最基本的网络营销管理活动，主要包括：网站专业性诊断、网站搜索引擎优化状况诊断、网站推广阶段计划的制定、各种网站推广手段管理、网站推广效果分析评价(如网络广告、Email营销、搜索引擎营销等)、网站流量统计分析、网站访问量与效果转化分析等。

信息发布包括网站的内容策略及内容管理、外部信息发布渠道管理、信息发布的效果管理等;同时信息发布要及时、准确。