Unit 9 Advertisement
Key Words:advertise advertisement space promotion commercial everywhere radio product
attention current mail contain design
directly select common notice appear
major advantage however false healthy
necessary real
Useful Expressions: fashion show bring…to
by means of a great deal of
more or less play an important role in
make sure selected customer
all the time bring…to the attention of Grammar Focus:
The-ing Form of Verbs (2) 动词的-ing形式（二）
4. 作定语
动词的-ing形式以单词形式作定语时，置于所修饰的名词之前，以短语形式作定语时，置于所修饰的名词之后。
eg. This reminds me of Italy, when it was still a developing country.
A reading room writing paper
5. 做宾语补足语
eg. Sometime in the night Bill woke and found Joe sitting up in bed, crying.
动词的-ing形式及其短语做宾语补足语常出现在下列谓语动词之后：find, feel, listen to, hear, look at, see, watch, notice, observe, smell, get, leave, have等。
6. 作状语
可做时间、原因、方式、条件、伴随、结果等状语，有“主动”和“进行”的含义；如果-ing形式表示的动作出现在句子的谓语之前，则用完成式“having+动词的过去分词”。eg. He wandered the street, trying to find a way to make some money.
Having finished their work, they had a rest.
Unit 9 Advertisement
一、英汉互译
1. 时装表演＿＿＿＿
2. 引起，使成为＿＿＿＿
3. 通过，借助于＿＿＿＿
4. 非常多，大量＿＿＿＿
5. 或多或少＿＿＿＿
6. 在…中起重要作用＿＿＿＿
7. 确定，确信＿＿＿＿
8. reading room＿＿＿＿
9. building materials＿＿＿＿10. sleeping boy＿＿＿＿11. flying kite＿＿＿＿12. developing country＿＿＿＿
13. writing paper＿＿＿＿14. failing leaves＿＿＿＿
二、单项选择
15. The boy ＿＿here is a classmate of mine.
A. stand
B. to stand
C. standing
D. stood
16. The girl ＿＿by some boys is our English teacher.
A. follow
B. to follow
C. followed
D. following
17. ＿＿by Leifeng’s heroic deeds, we make a plan to help the old with their lives.
A. Inspiring
B. inspired
C. having inspired
D. to be inspired
18. Who is the girl ＿＿to my mother?
A. speaking
B. spoken
C. speak
D. to speak
19. The program ＿＿next year is important for our city.
A. hold
B. held
C. holding
D. to be held
20. ＿＿from the top of the hill, the city looks beautiful.
A. Seeing
B. Seen
C. See
D. Saw
21. ＿＿in old English, the book is too difficult to understand.
A. Writing
B. Being written
C. Written
D. Wrote
22. It’s no good ＿＿. You’d better give it up.
A. to smoke
B. smoking
C. smoke
D. smoke
23. ＿＿the letter, he went out to post it.
A. Writing
B. being written
C. Written
D. Having written
24. The young pioneers walked along the river, ＿＿and ＿＿wild flowers.
A. singing, gathering
B. sang, gathered
C. being singing, being gathering
D. sing, gather
25. I saw him ＿＿the room just now, but now I hear him ＿＿in the next room.
A. enter, singing
B. entering, sings
C. entered, sang
D. to enter, to sing
26. The middle-aged woman left, ＿＿what belongs to her.
A. take
B. taken
C. taking
D. to take
27. I walked into the office and shook hands with a ＿＿man ＿＿Mr. Black.
A. smiled, naming
B. smiling, naming
C. smiled, named C. smiling, named
28. ＿＿the homework, he went to the playground.
A. Finish
B. Being finished
C. Finished
D. Having finished
29. People ＿＿in the countryside often feel they can’t enjoy the fun city life.
A. living
B. live
C. to live
D. lived
30. The next day she found the old man ＿＿in bed, dead.
A. lying
B. lie
C. laying
D. lay
31. –Did you hear someone ＿＿in the next room just now?
- Yes, I heard a girl ＿＿when I came back.
A. sing, sing
B. to sing, to sing
C. sing, singing
D. to sing, singing
32. –Why did you go back to the shop?
-I left my friend ＿＿there.
A. waiting
B. to wait
C. wait
D. waits
33. Tom enjoys ＿＿in China.
A. live
B. living
C. to live
D. lived
34. The old man devoted his life to ＿＿.
A. teach
B. teaching
C. being teach
D. teached
三、完形填空
You may not realize it, but you are doing much more than just studying when you are at school. School is also the place 35
you socialize and learn to get along with people. But this is 36 easy. What can you do 37 you just don’t like one of your classmates?
If you discover that you have problems 38 your classmates or friends, the most important thing to learn is tolerance(忍受). Tolerance is the 39 to recognize and respect the 40 in others. We cannot change the way that other people act, 41 it is important to learn to live happily with them.
Practicing tolerance will allow everyone to form better 42 with each other. Getting to know someone 43 help you understand why they do things 44 from you. It is important to remember that just because something is different does not mean that it is bad. 45 teaches us to keep a good temper and open mind.
One thing to 46 is the old saying, “Treat others how you want 47.” You would like to be treated kindly by your classmates, so it is 48 to treat them with equal kindness. If you tolerate 49, it doesn’t mean that you have to like it. No one is asking you to 51who you are or what you believe in. Tolerance just means that you will be 51 of the differences in others and not try to make them change.
It is important to 52 tolerance because it will make everyone’s lives easier. Learn to 53 people for their different abilities and interests. The world is a very 54 place, and practicing tolerance in your own school and city can help make a difference.
( ) 35. A. which B. where C. that D. when ( ) 36. A. very B. no C. not always D. really ( ) 37. A. unless B. since C. because D. if
( ) 38. A. getting along with B. making apologies to
C. getting away from
D. fleeing from
( ) 39. A. chance B. benefit C. patience D. ability ( ) 40. A. imaginations B. thoughts
C. consequences
D. differences
( ) 41. A. so B. and C. but D. although
( ) 42. A. moods B. habits C. relationships D. feelings ( ) 43. A. must B. may C. should D. can
( ) 44. A. fortunately B. easily
C. differently
D. attentively
( ) 45. A. Patience B. Experience
C. Tolerance
D. Kindness
( ) 46. A. keep in touch B. keep in mind
C. keep up with
D. keep to yourselves
( ) 47. A. to treat B. being treated
C. to be treated
D. to be treating
( ) 48. A. attractive B. important C. desperate D. fantastic ( ) 49. A. something B. anything C. everything D. nothing ( ) 50. A. change B. remind C. promise D. decide ( ) 51. A. convenient B. respectful
C. negative
D. considerable
( ) 52. A. ignore B. cancel C. prevent D. practice ( ) 53. A. accept B. receive C. thank D. remember ( ) 54. A. diverse B. same C. individual D. apparent 四、阅读理解
The word advertising refers to any kind of public announcement that brings products and services to the attention of people. Throughout history, advertising has been an effective way to promote (促进) the trading and selling of goods. In the Middle Ages, merchants employed “town criers” to read public messages aloud to promote their goods. When printing was invented in the fifteenth century, pages of advertisements (ads) could be printed easily and were either hung in public places or put in books.
By the end of the seventeenth century , when newspapers were beginning to be read by more people, printed materials became an important way to promote products and services. The London Gazette was the first newspaper to set aside a place just for advertising. This was so successful that by the end of the
century several companies started businesses for the purpose of making newspaper ads for merchants.
Advertising spread quickly throughout the eighteenth century. Ad writers were starting to pay more attention to the design of the ad text. Everything，from clothes to drinks，was promoted with clever methods such as repetition of the firm’s name or product, words organized in eye-catching patterns，the use of pretty pictures and expressions easy to remember.
Near the end of the nineteenth century, companies that were devoted to the production of ads came to be known as “advertising agencies (广告商).” The agencies developed new ways to get people to think of themselves as members of a group. Throughout the twentieth century, advertising agencies promoted consumerism (消费主义) as a way of life，spreading the belief that people could be happy only if they bought the “right” products.
55. When the printing was invented?
A. By the end of the seventeenth century.
B. In the eighteenth century.
C. In the fifteenth century.
D. Near the end of the nineteenth century.
56. What was advertising like in the Middle Ages?
A. Merchants were employed to promote products.
B. Ad messages were shouted out in public places.
C. Product information was included in books.
D. Ad signs were put up in towns.
57. What does the word “This” in Paragraph 2 refer to?
A. Advertising in newspapers.
B. Including pictures in ads.
C. Selling goods in markets.
D. Working with ad agencies.
58. The l8th century advertising was special in its _____.
A. growing spending
B. printing materials
C. advertising companies
D. attractive designs
59. Which of the following might be the best title for the text?
A. The Story of Advertising
B. The Value of Advertising Designs
C. The Role of Newspaper Advertising
D. The Development of Printing for Advertising
五、短文改错
We’ll never forget the day while my classmates and
60( )
I paid a visit a chemistry factory. It
61( )
was a large one with nearly 20,000 worker. It looked
62 ( )
like a garden and we saw colorful flowers, grass and trees
63( )
there. We also visited some workshops and find workers
64 ( )
working hard. We talked to them and learned a lot of. We
65 ( ) understood them further. On the way home we felt very tiring,
66( )
but we all thought we had good day.
67 ( )
We really hoped that we can get more chances
68 ( )
of leaving the school and learn about society.
69 ( )
六、书面表达
星期天上午你必须去参加一个大的会议，并且中午不回家
吃饭，而昨天你回家的时候，家里没有人，请你给你的父母
留一张便条，说明这件事。