Domino

Task environment auditAre you competitive in your marketplace?How competitive is the marketplace? What are competitors doing, and are they doing it well? What might they be preparing to do? These are all vital to understand in preparing yourselves for the battle.We evaluate the following:Markets-What is happening to market size, growth, geographical distribution and profits? -What are the major market segments?Customers-What are the customers‟ needs and buying processes?-How do customers and prospects rate the company and its competitors on reputation, product quality, service, sales force and price?-How do different customer segments make their buying decisions?Competitors-Who are the major competitors?-What are their objectives, strategies, strengths, weaknesses, sizes and market shares?-What trends will affect future competition and substitutes for the company‟s products?Distribution & dealers-What are the main trade channels for bringing products to customers?-What are the efficiency levels and growth potentials of the different trade channels?Suppliers-What is the outlook for the availability of key resources used in production?-What trends are occurring among suppliers?Facilitators & marketing firms-What is the cost and availability outlook for transportation services, warehousing facilities and financial resources?-How effective are the company‟s advertising agencies and marketing research firms?Publics-Which publics represent particular opportunities or problems for the company?-What steps has the company taken to deal effectively with each pub?Who are we?Domino‟s Pizza Group Limited (…DPG‟) is a wholly owned subsidiary of Domino‟s Pizza UK & IRL plc which is quoted on the main market of the London Stock Exchange. DPG is the UK and Ireland‟s leading pizza delivery company and holds the master franchise to own, operate and franchise Domino‟s Pizza stores in these markets. Our first UK store opened in 1985 and the first Irish store opened in 1991.Our mission, culture and prioritiesAt Domino‟s Pizza, our mission is to be the best pizza delivery company in the world. Our culture is best summed up in a chant that‟s sung in our stores: “Sell More Pizza,Have More Fun!”Our priorities are to:-recruit, recognise and retain the best people-deliver consistently high quality food on time-take great care of our customers-innovate in ways that matter to our team members and customers-ensure high image standards at our stores treat others how we‟d like to be treated -take time out to enjoy ourselvesDomino‟s Pizza is committed to monitoring its carbon emissions. It has already implemented a number of projects, which have reduced its carbon emissions and has further projects in progress and planned. It will continue to put in place projects to reduce its carbon footprint. (Domino‟s Pizza Group Limited, 2008)Domino‟s Pizza Group has an internal environment group whose purpose is to investigate ways of reducing carbon emissions and implementing these wherever possible. (Domino‟s Pizza Group Limited, 2008)Delivering more than just Pizzais expanding rapidly and aim to open 50 new stores each year. Domino‟s priority is to remain the premier provider of fresh, high quality, home-delivery food but demand for our service only comes once we have earned the respect, admiration and trust of local customers.Every new store can take between 25 and 30 full and part-time jobs and with the potential for a total of 1,000 stores in the future, this equates to many thousands of new jobs being created. (Domino‟s Pizza Group Limited, 2008)Our focus on home delivery limits noise disturbance at store level. Staffs are made aware of the company‟s concerns about image and quality service during training and take conscious steps to minimise disturbance to neighbours and residents.Litter is rarely generated in the area surrounding the typical Domino‟s store. This is because Domino‟s orders are home delivered or collected for consumption at home. There is no scope for eating within stores because there are no sit-down areas. In addition, it is unlikely that a customer would eat the product on the street as it is piping hot when served straight from the oven. (Domino‟s Pizza Group Limited, 2008)。