外贸英语函电 第一章
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Attention: Import Department 1.B 2.B 3.D 4.A 5.B 6.D 7.D 8.C 9.D 10.A 三、有以下几点错误:三、有以下几点错误:Attention line 的位置错误;的位置错误;信内地址格式错误;信内地址格式错误;称呼应为Dear Sirs而非Dear sirs Subject line的位置错误的位置错误结尾敬语大小写错误;结尾敬语大小写错误;签名的四部分排列错误。
签名的四部分排列错误。
四、翻译术语:四、翻译术语:1. Terms of trade 2. Import and export trade 3. Trade fair/exhibition 4. Joint venture 5. Foreign trade company 6. Tax exemption 7. Confirmation of sales 8. Quota 9. Balance of payments 10. Invitation for bid/call for tender 第二章第二章一、撰写信函一、撰写信函Foothill Enterprises Trade Development Co., Ltd. No. 36 Taiz Street, Aden City 22789 Republic of Yemen Dear Sirs, We have your name and address from the Commercial Counselor’s Office of Yemen Embassy in China. We would like to take this opportunity to write to you with a view to setting up business relations with you. e W e are are are a a a leading leading leading company company company dealing dealing dealing specially specially specially in in in the the the export export export of of of garments. garments. garments. Currently Currently Currently our our our export export business in your district mainly concentrates on the women ’s clothing. In order to give you a general idea of various kinds of the clothes we are producing, we airmail you our latest catalogue. Please let us know immediately if you are interested in our products. We will will send send send you you you our our our price price price list list list and and and samples samples samples to to to you you you as as as soon soon soon as as as we we we receive receive receive your your your specific specific specific inquiry. inquiry. Meanwhile, we are open to ideas from our customers. Should you need anything not mentioned in the the catalogue, catalogue, catalogue, we we we shall shall shall do do everything everything necessary, necessary, necessary, upon upon upon receipt receipt receipt of of of your your your detailed detailed detailed requirements, requirements, requirements, to to procure them for you We look forward to your early reply. Yours faithfully 二、单项选择二、单项选择1.B 2.A 3.B 4.B 5.D 6.B 7.A 8.B 9.A 10.C 三、改错三、改错1. In→to2. Airmail→airmailed3. 去掉the 4. To be →as 5. To hope →in hope of 6. Of →for 7. oblige →are obliged to 8. were →are 9. whether →if 10. I wish to express my personal appreciation to you for opening an account for us. 四、汉译英四、汉译英1. 1. W e W e now now now introduce introduce introduce us us us as as as an an an imitation imitation imitation jewelry jewelry jewelry exporting exporting exporting company company company that that that has has has a a a business business background of many years. 2. The letter you wrote to the headquarters last week has been transferred to our attention for the product you mentioned falls into our line of business. 3. We offer various kinds of light industrial products for export. 4. We are glad to receive your letter enclosed with an illustrated catalog. 5. We shall be glad to have your specific enquiry 6. 6. W e W e are are are a a a private private private company company company with with with fine fine fine reputation reputation reputation and and and we we we wish wish wish to to to enter enter enter into into into a a a business business relationship with you. 7. The manager introduced briefly to me something about Johnson Company which is our potential customer. 8. We enclose a brochure and a copy of the latest price list to give you a general idea of the products listed in the form. 9. Our products are of excellent quality and reasonable price 10. A favorable trade balance appears when the value of exports exceeds that of imports. 第三章第三章一、汉译英一、汉译英 Dear Sirs: We will be obliged if you will kindly give us the information about credit standing of the Watson Watson & & & Jones Jones Newcastle Newcastle International International International Trade Trade Trade Co., Co., Co., Ltd. Ltd. Ltd. in in in your your your city. city. city. W e W e understand understand understand that that that you you have have regular regular regular transactions transactions transactions with with with the the the firm. firm. firm. So So So we we we take take take the the the liberty liberty liberty to to to ask ask ask you you you to to to give give give your your your views views concerning the actual position of the firm in order that we may take steps to avoid getting into trouble. Any information you give will be highly appreciated and kept in strict confidence. We shall be pleased to reciprocate if you should need our services at this end.We are awaiting your early reply. 二、单项选择二、单项选择1.B 2.A 3.D 4.B 5.D 6.A 7.B 8.A 9.A 10.D 三、填空三、填空1. In/within 2. By on for 3. Of 4. for of with 5. in for 6. of for 7. in 8. to as 9. with for 10. by 四、英译汉四、英译汉1. 我们的报价是马赛的到岸价。
外贸英语函电电子教案第一章:外贸英语函电概述1.1 教学目标了解外贸英语函电的概念、作用和重要性掌握外贸英语函电的基本格式和构成1.2 教学内容外贸英语函电的定义和分类外贸英语函电的作用和重要性外贸英语函电的基本格式和构成1.3 教学方法讲授法:讲解外贸英语函电的概念、作用和重要性案例分析法:分析具体的外贸英语函电实例1.4 教学评估课堂讨论:让学生分享对外贸英语函电的理解和经验课后作业:布置相关练习题,巩固所学内容第二章:商业书信的写作原则2.1 教学目标掌握商业书信的基本写作原则2.2 教学内容商业书信的写作原则:清晰、简洁、礼貌、具体、专业商业书信的常用表达和句型2.3 教学方法讲授法:讲解商业书信的写作原则和常用表达2.4 教学评估课堂讨论:让学生分享自己的商业书信写作经验课后作业:布置相关写作练习题,巩固所学内容第三章:询盘与报价3.1 教学目标掌握询盘和报价函的格式和构成3.2 教学内容3.3 教学方法案例分析法:分析具体的询盘和报价函实例3.4 教学评估课堂讨论:让学生分享对询盘和报价函的理解和经验课后作业:布置相关练习题,巩固所学内容第四章:订单与确认4.1 教学目标掌握订单和确认函的格式和构成4.2 教学内容4.3 教学方法案例分析法:分析具体的订单和确认函实例4.4 教学评估课堂讨论:让学生分享对订单和确认函的理解和经验课后作业:布置相关练习题,巩固所学内容第五章:付款与结算5.1 教学目标掌握付款和结算函的格式和构成5.2 教学内容5.3 教学方法案例分析法:分析具体的付款和结算函实例5.4 教学评估课堂讨论:让学生分享对付款和结算函的理解和经验课后作业:布置相关练习题,巩固所学内容第六章:运输与保险6.1 教学目标掌握运输和保险函电的格式和构成6.2 教学内容6.3 教学方法案例分析法:分析具体的运输和保险函实例6.4 教学评估课堂讨论:让学生分享对运输和保险函的理解和经验课后作业:布置相关练习题,巩固所学内容第七章:商检与抱怨7.1 教学目标掌握商检和抱怨函电的格式和构成7.2 教学内容7.3 教学方法案例分析法:分析具体的商检和抱怨函实例7.4 教学评估课堂讨论:让学生分享对商检和抱怨函的理解和经验课后作业:布置相关练习题,巩固所学内容第八章:商谈与合同8.1 教学目标掌握商谈和合同函电的格式和构成8.2 教学内容8.3 教学方法案例分析法:分析具体的商谈和合同函实例8.4 教学评估课堂讨论:让学生分享对商谈和合同函的理解和经验课后作业:布置相关练习题,巩固所学内容第九章:跟进与服务9.1 教学目标掌握跟进和服务函电的格式和构成9.2 教学内容9.3 教学方法案例分析法:分析具体的跟进和服务函实例9.4 教学评估课堂讨论:让学生分享对跟进和服务函的理解和经验课后作业:布置相关练习题,巩固所学内容第十章:礼貌与沟通10.1 教学目标学会如何在函电中展现礼貌和良好沟通掌握礼貌和沟通在函电中的运用10.2 教学内容礼貌用语的使用:敬语、客气语、感谢语的运用良好沟通的展现:清晰表达、有效反馈、尊重对方10.3 教学方法讲授法:讲解礼貌和沟通在函电中的重要性案例分析法:分析具体的礼貌和沟通实例10.4 教学评估课堂讨论:让学生分享对礼貌和沟通的理解和经验课后作业:布置相关练习题,巩固所学内容重点和难点解析1. 外贸英语函电概述:理解外贸英语函电的概念、作用和重要性,以及其基本格式和构成。
Lesson 1The Layout of Business Letters一、书信的组成部分1.必备部分(1)信头书信中发信人的地址和发信的日期等称为信头。
是公司形象的一部分。
但是内容也是标准化的。
包括公司名称、地址、电话号码、传真、电子邮件和网址等,有的还包括注册商标和公司标志(logo),工商注册号和注册资本。
英文地址按照由小往大的顺序写。
信头的用途就是使收信人在第一时间看到信发自何处,复信时也便于参考。
有些国家的信头中还包括其他一些细节,如在英国,信头中就印着公司总经理的姓名。
信头的位置:一般缩行式的信头位于中上方,平头式和混合式的信头位于左上方。
Example:【答疑编号,针对该题提问】ABC Trading Co.188 Newton PalaceLondonNG29 OPATel:01345 Fax: 01345(2)日期日期在商务书信中非常重要,不可或缺。
日期不用简略格式,特别是不用容易产生歧义的格式。
具体要求如下:a.年份应完全写出,不能用05代替2005年b.月份要写英文名称,不能用数字代替。
因为英国人遵循日、月、年的顺序而美国人遵循月、日、年的顺序,所以10/2/2004,既可能被理解为2004年10月2日,也可能被理解为2004年2月10日。
c.月份名称可以缩写,太短的词就不要用缩写了。
但是一般情况下,写完整的词比较好。
d.日期可以用数字,也可以用序号来表示。
月份和日期之间不用逗号,年份之前用逗号隔开。
例如:June 5, 2005日期的位置通常在信头之下,而中文书信的日期一般是在信的末尾签名之后。
在书写日期时,注意最好不要用序数词,月份不用缩写。
(3)封内地址(The Inside Address)收信人的公司名、地址等一般是列在信笺的左上方,在日期向下2-4行的位置,左对齐,无缩进。
书写封内地址主要有以下几个用途:1.发信时可以与信封的地址相互对照,避免放入信封时发生错误。
外贸函电第一章课文翻译及课后答案:Lesson 1A letter to a Newly-introduced ClientThe chamber of Commerce of China has conveyed to us your disire to establish businessrelations with foreign trade corporations of China.中国商会转告我们,你方希望与中国的外贸公司建立业务关系,A copy of your letter to that effect has been passed on to us.并将你方关于此事的致函的副本转交我方。
We are pleased to inform you that the commodities you are interested in fall within thescope of our business activities.我们高兴地通知你方,你方拟购的商品属于我公司经营范围。
The enclosed catalogue will give you some general idea of our lines.随函附寄去的商品目录将使你方概括了解我们经营的商品。
For your information,we are leading manufacturers and exporters of ElectronicToys and Stationery in this country.供你方参考,我方在中国是电子玩具和文具的主要制造商和出口商,So we have advantage over other export corporations in price and regular supplies.因此,在价格和定期供货方面比其他出口公司更具有优势。
We look forward to your detailed requirements.盼望得知你方的具体需求。
外贸函电期末重点第一章Basic Knowledge of Business Letter Writing 1。
1 Structure 构成:a.Letterhead(信头)—-发件人的信息(名称、电话、地址)b。
Reference and date(发文编号和日期)c. Inside Name and Address(封内名称和地址)——收件人的信息d。
attention line (注意事项)e. The Salutation(称呼)f. the Subject Line(事由标题)g。
The Body of the Letter(信的正文)h。
Complimentary Close(结尾敬语)i。
The Signature(签名)j. enclosure (附件)k。
carbon copy notation(抄送)l. postscript(附言)1.2 Envelope 信封的写法:1。
3 Principle 写信原则:Courtesy 礼貌Conciseness 简洁Clearness 清晰第二章Establish Business Relations 建立贸易关系2.1 Structure第一部分说明信息来源Commercial Counselor office商务参赞处;Embassy 大使馆;Chamber of commerce 商会;第二部分说明写信目的+自我介绍leading importer 主要进口商/ one of the largest importers 最大的进口商之一deal with/ specialize in 专营competitive price 竞争价格/ enjoy great popularity 享有盛誉for your reference 供你方参考; fall(be)within the scope of 属于…的经营范围enter into business relations 建立贸易关系in the market for想要购买/in the hope of doing sth。
第一章知识链接I To establish business relations, a letter often consists of the following parts:1 Where you get the information about the person or company to whom you are writing the letter.2 Your intention for exp./imp.3 A brief introduction to your business scope, experience and products.4 The information of your firm’s credit.5 Expectation for cooperation and an early reply.II Note为了防范信用风险,外贸业务员尤其是对于新客户来说必须要通过有效途径对客户进行资信调查。
思考:对于新客户来说,可以直接和对方联系吗?资信调查的途径有:●通过国内的商务机构调查●借助对方所在国的工商机构、商会、贸易协会及我国驻外使领馆调查。
●利用银行等金融机构调查●通过其他客户调查委托专业资信调查机构调查。
资信调查的内容:●企业的基本信息:名称、地址、注册资本。
●企业的信用和财务信息:经营状况、客户的财务状况。
III words, phrase and sentences explanation.1)有限公司:company/ Co.; Corporation/ Corp.英式英语:limited company/ Co., Ltd.美式英语:Incorporated/ Inc.e.g.●Ford Motor Company 福特汽车公司●General electric Company 通用电气公司●British Broadcasting Corporation 英国广播公司●China National Machinery Import & Export Corporation 中国机械进出口公司●Sanyo Electric Co., Ltd. 三洋电器公司●Motorola Inc.摩托罗拉公司其他带有公司含义的词有:PLC ( Public Limited Company 英国的股份有限公司)e.g.●Rolls-Royce PLC 劳斯莱斯公司●British Petroleum PLC 英国石油公司●Pty Ltd ( Proprietary Limited 澳大利亚的公司)2)“由某处得知某人姓名和地址”的表达方式有:●to learn/ know/ obtain/ note one’s name and address from …●to owe one’s name and address to …●through the courtesy of …●on the recommendation of …●to be recommended/ introduced/ given to sb. by …e.g.●We have obtained your name and address from China Council for the Promotion ofInternational Trade.我们从中国国际贸易促进会得知贵公司的名称和地址。