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大学专门用途英语教学模式初探一般来说，大学有三大功能，即人才培养、科学研究、服务社会，这三大功能相互联系、密不可分。
人才培养是大学的核心功能；科学研究是大学的重要职能，也是培养人才的重要途径；服务社会是人才培养和科学研究功能的延伸，大学通过人才培养和科学研究服务社会。
那么，大学公共英语该如何为社会服务是需要我们每一名大学公共英语教师积极思考的问题。
一、大学公共英语教学现状王守仁（2021）说过，大学公共英语课程即是为非英语专业学生开设的英语课程，是与每一位大学生都息息相关的重要基础课程[1]。
也就是说，大学公共英语是面对非英语专业本科生的公共必修基础课程，也是各高等院校覆盖面最广的一门基础课程。
目前，我国大学英语教学分为两个基础阶段。
第一阶段是学生在大一和大二两年内共四个学期的基础英语学习，即通用英语（English for General Purposes，简称EGP）；第二阶段为专业英语阶段，学生在大三或者大四学年一个学期选修由各学院专业老师开设的相关语言类课程，即专业英语课程，学习的主要内容是各学科的英语文献，在某种程度上可以说其是一门;“;专业文献阅读课;”;。
这样的课程设置并不利于学生在大学期间高效提高语言能力。
首先，我国中学基础英语教育的目标是语言综合运用能力的培养，每一个英语水平合格的大学本科新生都已经经历了十年左右的英语教育，具备了一定程度的听、说、读、写、译基础，掌握了良好的英语语言技能，并且形成了完整的英语语言知识系统。
因此，如果仍以培养学生的英语综合应用能力作为大学英语教学的主要的目标，就难免造成教学内容重复、教学资源浪费以及学生学习热情减退。
英语水平不合格的同学早已失去了对英语学习的兴趣、动力和信心。
大学通用英语教育对他们英语水平的提高、英语技能的培养作用十分有限。
其次，经调查，学科专业教师开设的专业英语课程效果也令人不是很满意。
大部分学生在专业英语课程中能够学习到的仅仅是一些专业术语的翻译方法。
Dear Sirs or Madams:I am writing to invite you to attend this year’s conference, which will be held in Prague, Czech Republic, 21 – 24 November, 2008. The chief executive and the senior managers from the head office and the overseas sales managers will attend the conference. The purpose of the conference is, first of all, to enable the managers to know each other better. In addition, we would like to take this opportunity to thank you for your hard work. Most important of all, however, we will at the conference discuss how we can improve our products and services in the future.The venue we have chosen for this year’s conference is Hotel Moda. It is a 4-star hotel located about half an hour by underground to the city center. The hotel facilities are excellent with spacious bedrooms, a large swimming pool, sauna and Jacuzzi. Moreover, during the conference, we will arrange various activities for the participants, such as guided city tours, cultural tours, sightseeing and opera. I hope you will all be able to enjoy yourselves during the conference.The conference will commence on Saturday morning, 22 November. All the participants are required to arrive by Friday evening, 21 November, and leave by noon of Monday, 24 November. I sincerely wish that you can all attend this year’s conference and I look forward to meeting you in Prague.Sincerely yours,(226 words)。
Unit 2 BrandsPart I Business VocabularyDirections: There are 20 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the center. This part totals 20 points, one point for each sentence.1A brand can be a name, a term or a symbol. It is used to ______________ C ______ a product from competitors' products.A differB competeC differentiateD compare2Brands should add value to products. It's a _________ B ________ effect whereby one plus one equals three.A energyB synergyC coordinationD collaboration3The better-known the brand name, the more people want to ____ D ____ i t _______ .A copy...offB send...offC break...offD rip...off4In the past Calvin Klein took a relatively passive _______________ A ______ to the counterfeit problem.A approachB methodC wayD mode5But as sales and brand _________ B ________ have risen, Calvin Klein has become an increasingly popular target for Asian and European counterfeiters.A imageB awarenessC managementD loyalty6Fm worried about the sales of the range of fragrances we ___________ D _______ two years ago-A soldB mountedC impoundedD launched7The advert stated-jokingly 一that 7 million points were needed for someone to _____ B ______ t he jet.A declareB claimC announceD specify8A business student, John Leonard, intends to take Pepsi Cola to __________ B _______ regarding the promotion because he thinks they should give him the prize.A homeB policeC schoolD office9Customers have become less loyal to brands and are more willing to_____ D ______ t o lower-priced coffee products.A trade inB trade forC trade upD trade down10It is _______ C _________ as an exclusive ground coffee for gourmets.A producedB madeC promotedD sold11Thank you for the _______ A ______ order of February 2 for 28,800 raincoats.A captionedB captioningC to captionD caption12Your order will be ready for shipment by February 28 and be packed ________ C ___ seaworthy containers.A byB throughC inD within13Our raincoats are now packed in a polythene bag each and then in a cardboard box, 12dozen _______ D ______ a carton,A inB atC byD to14Each carton is _______ C ______ with a polythene sheet and secured by overallstrapping.A liningB lineC linedD to line15In addition, the packing is light ____ B ___ weight and therefore easy to handle.A toB inC atD for16Since a polythene bag is used for each raincoat, it is attractive and _______ A ___ for window display.A all readyB alreadyC all readinessD readiness17 _____ B _____ regard to packing in cartons for your order, we would like to giveyou our comments as follows.A AsB With CFor D At18Cartons lined with plastic sheets can be well protected _________ A ______ m oisture, for they can be secured by overall strapping.A againstB forC byD through19Since the trace of pilferage is ________ C _____ more evident, it is easier to file a claim against the insurance company.A manyB lotC muchD fewer20Therefore, cartons are convenient _______ B _____ handle and quite suitable for ocean transportation.A forB toC byD inDirections: Directions: There are 20 Chinese phrases in this part. You are required to translate them into English and write down your translation on the Answer Sheet. This part totals 20 points, one point for each phrase.1国际品牌international brand2民族品牌national brand3品牌商品branded goods4品牌管理brand management5高档品牌upmarket brand6经典品牌classic brand7品牌知名度brand awareness8品牌形象brand image9 品牌忠实brand loyalty1()品牌延伸brand stretching11物有所值cost-effective12公司战略corporate strategy13许可权利licensing right14时装设计师fashion designer15快餐公司fast food company16广告宣传活动advertising campaign17研磨咖啡ground coffee18市场份额market share19消费者调查consumer survey20细分市场market segmentPart III Sentence TranslationDirections: There are 10 sentences in this part. You are required to translate them into Chinese and write down your translation on the Answer Sheet. This part totals 20 points, two points for each sentence.1.The aim of the advertising campaign is to enhance brand awareness so that consumers become morefamiliar with our coffee products.广告宣传活动的冃的在于提高品牌知名度，使得消费者更了解我们的咖啡。
欧洲制造除顶级奢侈品牌外几乎所有的时尚品牌都或者已经在亚洲生产，或者正在考虑这样做。
美国皮具制造商蔻驰（Coach）是一个典型的例子。
在过去的五年中，它通过完全在低成本市场生产已经提高了毛利率。
2002年3月它关闭了在波多黎各拉雷斯的工厂（公司拥有的最后一家工厂），将所有产品全部外包。
巴宝莉（Burberry）在亚洲有许多特许授权安排，2000年它决定给日本三洋公司的特许授权延长十年。
这意味着按零售价计算巴宝莉几乎一半的销售额将是亚洲授权生产的。
但是同时，日本的顾客却偏爱该集团欧洲生产的产品。
为了应对这种对巴宝莉在亚洲工厂所生产产品的需求，三洋公司在东京银座开设旗舰店，出售从欧洲进口的巴宝莉产品。
在《金融时报》的采访中，许多企业高管表示，消费者认为顶级的奢侈品牌来自欧洲，在亚洲尤为如此。
古琦（Gucci）的多米尼克·德索尔说：“无论如何，亚洲的消费者只相信：奢侈品来自欧洲，而且一定是那里制造的最好。
” 古琦的控股公司（Pinault Printemps Redoute）的首席执行官塞格·温伯格说，公司不会将古琦的生产线移到海外。
然而一些业内人士认识到，就算对豪华奢侈品牌而言，这种变化也将来临。
普拉达（Prada）的首席执行官帕特里齐奥·埃特里说：“‘意大利制造’的标签很重要，但我们真正提供的是一种风格，风格是文化的表现”。
因此，他认识到高品质的时尚产品并非总是要在意大利生产。
欧洲工商管理学院市场营销系的Amitava Chattopadhyay 教授说：“品牌就是消费者心中的一系列联想，其中之一就是原产地。
对于奢侈品，品牌的作用至关重要。
破坏它是一种弥天大罪。
没有哪个品牌经理愿意将产地和品牌形象之间的关系搞错。
”活儿脏，点子棒SOL清洁公司是欧洲北部最令人向往的公司之一，走进它的总部SOL城，你会感觉就像走进了一个商业广场。
它坐落在赫尔辛基市中心一家翻新过的电影制片厂里，里面色彩炫烂、气氛喧闹，彰显着非凡的创造力。
Unit 12 StrategyPart I Business V ocabularyDirections: There are 20 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the center. This part totals 20 points, one point for each sentence.1 Your order is packed in cartons lined with ___C____________ material.A water-tightB water-provedC water-proofD water-proven2You may rest assured that the ______B_______ will be seaworthy.A packageB packingC packD packaging3We require the bicycles to be packed in a wooden case __C____ with soft materials.A fullB supportedC paddedD surrounded4 There is always a lot of ______B______ to attend to on a Monday morning.A lettersB correspondenceC communicationsD information5 We will pack the goods according to our usual practice if we do not hear from you __ B the contrary.A onB toC inD as6 The mass production C lower cost.A result fromB result onC results inD resulted with7 The overall D _____ of the case are 100cm×80cm×60cm.A volumeB weightC capacityD dimensions8 Please have the goods packed in strong packing, so as to prevent the case_____D____ damage.A inB out ofC outD from9 The notice given by the shipper after the shipment of the goods is called shippingC .A noticeB instructionC adviceD documents10 We hope that your customers will not object to A the goods in wooden case.A packingB packC wrapD wrapping11 Your body __C___ usually gives other people information about how you really feel.A looksB impressionC languageD relationship12 John and Jackson are business _____C________ and have arranged to meet at thesales conference.A representativesB customersC associatesD officers13 I’ve given the latest sales _____B_______ to our General Manager but he hasn’thad a chance to look at them yet.A amountsB figuresC volumeD facts14 Make sure that the addressee’s job ____A__________ is correct.A titleB styleC nameD type15 A well written letter always gives a good ______C________.A ideaB responseC impressionD point16 If you are __D___________ in attending, please let me know as soon as possible.A concernedB pleasedC wantedD interested17 You must _____A_______ your application by the end of the week.A submitB subdueC subscribeD subcontract18 We should ___B__ staff to maintain the no-smoking policy throughout thebuilding.A suggestB encourageC manageD discourage19 We are writing to _____D______ the arrangements we made with you.A conductB makeC confineD confirm20 I’ll put you _______C________ to the Sales Department.A overB offC throughD inPart II Phrase TranslationDirections: Directions: There are 20 Chinese phrases in this part. You are required to translate them into English and write down your translation on the Answer Sheet. This part totals 20 points, one point for each phrase.1 董事会board of directors2 工会代表union representatives3 合资企业Joint venture4 电影发行Film distribution5 经济运动an economy drive6 成本削减Cost cutting7 宗旨说明mission statements8 研究型公司a research-based company9 公司合并Company merger10 公司战略company strategy11 管理空缺Management opening12 管理团队Management team13 经销渠道Distribution channel14 并购acquisition15 商业伙伴Business partner16 发展态势development trend17 股东年度大会annual general meeting18 收购出价a takeover bid19 公司标志Company logo20 特许经营体制Franchising systemPart III Sentence TranslationDirections: There are 10 sentences in this part. You are required to translate them into Chinese and write down your translation on the Answer Sheet. This part totals 20 points, two points for each sentence.1.The takeover is the biggest made by a western pharmaceuticals producers in eastEurope.该收购是西方制药生产商在东欧的最大的一次收购。
体验商务英语综合教程2答案【篇一：体验商务英语综合教程4课本答案】guage reviewa: 1.c 2.h 3.d 4.a 5.b 6.e 7.f 8.gunit 2vocabularya:1. monetary regulations ernment bureaucracy3. political stability4. buying habits5. economic situation6. income distributionc:1.d 2.b 3.c 4.b 5.c 6. d7. d8. c 9. d10.dreadingf: 1 . a2. a 3. a 4. a5. aunit 3p23 vocabularyapositive meaning: build up, cement, develop, encourage, establish, improve, maintain, promote, restore, resume, strengthennegative meaning: the restbvery badvery good stormy strained coolamicable friendly close excellentc1—5: e d b a ep26 languageaa---j: 9 3 2 4 8 1 5 7 10 6b1—5 get on count on build up hold on to put(it) off6—10 sounded out let(us)down set up draw up call(it)offunit 4p33language review1—4: present simple past simple present continuous present perfectp34vocabulary c1—5: overtook outstripped outbid outvote outmaneuvered6—10: outnumber overbookedoverran overcharged oversubscribedunit 5p40vocabularya 2—4: eb f h 6—8: gc db 1. satisfied dissatisfied satisfaction2. motivating motivated motivation3. fulfillment fulfilledunfulfilled4. inspiring inspiration uninspiring5. frustration frustrating frustratedp42 language reviewa 1—4: c e hb 5—8: d g a fb 1—4: have been conducted be perceived5—7: were paid were paid is reducedunit 6vocabularyb:1. e 2 . f3 .g 4 . d5 . c 6 . b 7 . areadingb: 1.e2.g3. d4. f 5. a 6. c 7. bp50aweak moderatea bit fairlyslightly increasinglymoderatelyreasonablyquiterathersomewhatb1. exceptionally, extremely, very2. exceptionally, entirely, highly, totally, very3. fairly, moderately, quite, rather, somewhat4. entirely, totally5. fairly, moderately, quite, reasonablyare entered were given strong entirely exceptionally highly totally very extremelyvocabularyb: 2. search engines 3. traffic4, site 5. search 6. key word 7. hits 8.surfers9.on-line 10.directories 11. browse 12.locatec: 1.b 2.a 3. cp58 language reviewa (先为所有单词排序，从左至右为a到f)a promiseb invitation/requestc speculating about the futured bargaining 1—6:ef a c d 7—12: c b a/d f e b中的requestrevisionp62 adjective1 persuasive2 coherentarticulateeloquent3 inhibited hesitant4 succinct5 lucid6 responsible7 fluent1. fluent2. articulate3. lucid4. inhibited5. succinct6. responsiblep63 reading1—5: b c d c b 6—10: d b c d bp64 reading1—7: c b c d c c ap64 multi-word verbs1.去掉off2.去掉about3.全对4. 去掉for5. 去掉onp65 prefixes1—4: underperforming overestimated outbid outsource5—8: undercharged overextended outmaneuvered overrun1. promotion改为promoted2. isolating改为 isolated3. were改为 was5. love改为loved6. motivating改为motivated7. be改为being8. assess改为assessedtactful and less~~~~1 c,j 2. a,d 3. b,h 4. e,f 5.g,iintensifying adverbs1—7：b a e f g d cconditionals1—5:b c b a c 6—12:c a b b c a creading1—7: c b b a c d aunit8p69 vocabularya1-5 b b c a c b6-12 b b a c a b bb1. ex-president2. bilateral3. predicted4. pro-european5. underdeveloped6. mismanagement7. dishonestcuncommunicative indecisiveinefficient unenthusiastic inflexibleunfocussed unimaginativedisloyal disorganized unpopularimpracticalunsociable unstableintolerantp72 language reviewa1-8 no yes yes no nonot sure not surenob1. should2. might or could3. correct4. must5. correct6. correct7. must8. shouldunit 10vocabularya:1. complaints …e2. rapport ...d3. reassure…a4. standards …b5. products . …cb:1.c2. d3. f4.e5.a6. b7. g c:1. get to the bottom of the problem2. pass the buck3. it was the last straw4. slipped my mind5. talking at across purposes6. ripped off7. got straight to the point language reviewb:1. b2.a 3.d 4.c unit 11vocabularyb:1.speed of response2.press conference3.press release4.flow information5.action plan6.contingency plan7.legal action8.admission of liability9.loss of confidence10.damage limitationp96 language reviewb1. far【篇二：体验商务英语综合教程 unit_4 答案】lass=txt>part i business vocabularydirections: there are 20 incomplete sentences in this part. for each sentence there are four choices marked a, b, c and d. choose the one that best completes thesentence. then mark the corresponding letter on the answer sheet with a single line through the center. this part totals 20 points, one point for each sentence.c1 outdoor advertising is one of the fastest growing_______________ in the market.a marketsb sectionsc segmentsd sectorsd2 the world of outdoor advertising billboards, transport and ‘street furniture’ is ______ about $18 billion a year, just 6% of all the world’s spending on advertising.a worthwhileb worthyc valuedd worthc3 the soaring costs of tv are ______________ clients to consider alternatives.a makingb drivingc promptingd lettinga4 bmw ran a ‘teasers’ campaign in britain on bus shelters.a exclusivelyb largelyc greatlyd inclusivelyc5 placing an ad on a bus shelter for two weeks________________ at about ￡90.a works onb works awayc works outd calculatesd6 we are facing a ________________ with our market share. what are we going to do about it?a promotionb salec orderd crisisa7 focus, a large advertising agency based in paris, has a reputation for creating imaginative and ____________ campaigns.a effectiveb efficientc effectd efficaciousc8 focus now needs to ________________ potential clients that it still has plenty of creative ideas to offer.a ensureb assurec convinced persuadeb9 focus has been asked to _________________ ideas for advertising campaigns to managements of the companies concerned.a offerb presentc supplyd furnisha placeb sitec visitd resortb11 thank you for the above order ______________ our bicycles.a ofb forc byd againstc12 it is stipulated in our sales confirmation no. 2007021____________ the 5,000bicycles you ordered are to be shipped in two equal lots in march and april 2007.a whichb wherec thatd whata13 you requested that 80% of the bicycles ____________ in march and the balancein april.a be shippedb shippedc to shipd have been shippedc14 although we have the quantity ______________ stock, it is too late for us to ship80% of your order in march.a fromb forc ind atd15 we have received your letter of 28 march, ___________ us to modify theprevious arrangements for the shipment of the captioned order.a askedb to askc being asked d askinga16 you now wish to advance the date of shipment____________ one month.a byb toc ford ata17 in the circumstances, we regret ___________unable to meet your request.a to beb beingc bed having beena18 in this case, you must _____________ the additional charges.a bearb have bornec to beard bearingd19 please take the above ____________ account and let us know your decision assoon as possible.a tob forc byd intob20 we are pleased to inform you that the captioned order_____________ nowbeen dispatched.a haveb hasc ared ispart iiphrase translationdirections: directions: there are 20 chinese phrases in this part. you are required to translate them into english and write down your translation on the answer sheet. this part totals 20 points, one point for each phrase.1 竞争对手产品competitors’ products2 隐性广告subliminal advertising3 广告媒体advertising media4 体育赞助sports sponsorship5 免费样品free sample6 广告标语advertising slogan7 大众媒体mass media8 售点展示point-of-sale display9 户外广告outdoor advertising10 大众市场mass-market11 电视黄金时段栏目广告prime-time tv slot12 市场份额market share13 街道设施street furniture14 公交车候车亭bus shelter15 金融服务financial service16 营销组合marketing mix17 公共关系public relations18 广告宣传活动advertising campaign19 价格促销price promotion20 潜在客户potential clientpart iii sentence translationdirections: there are 10 sentences in this part. you are required to translate them into chinese and write down your translation on the answer sheet. this part totals 20 points, two points for each sentence.1.the world of outdoor advertising billboards, transport and‘street furniture’ isworth about $18 billion a year, just 6% of all the world’s spending on advertising. 整个户外广告市场（露天广告牌,公共交通和路边设施）大约价值180亿美元一年,只占了全世界广告支出的6%。
