第二十四届韩素音青年翻译奖竞赛译文5
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历届韩素音翻译大奖赛竞赛原文及译文历届韩素音翻译大奖赛竞赛原文及译文英译汉部分 (3)Hidden within Technology‘s Empire, a Republic of Letters (3)隐藏于技术帝国的文学界 (3)"Why Measure Life in Heartbeats?" (8)何必以心跳定生死? (9)美(节选) (11)The Literature of Knowledge and the Literature of Power byThomas De Quincey (16)知识文学与力量文学托马斯.昆西 (16)An Experience of Aesthetics by Robert Ginsberg (18)审美的体验罗伯特.金斯伯格 (18)A Person Who Apologizes Has the Moral Ball in His Court by Paul Johnson (21)谁给别人道歉,谁就在道义上掌握了主动保罗.约翰逊 (21)On Going Home by Joan Didion (25)回家琼.狄迪恩 (25)The Making of Ashenden (Excerpt) by Stanley Elkin (28)艾兴登其人(节选)斯坦利.埃尔金 (28)Beyond Life (34)超越生命[美] 卡贝尔著 (34)Envy by Samuel Johnson (39)论嫉妒[英]塞缪尔.约翰逊著 (39)《中国翻译》第一届“青年有奖翻译比赛”(1986)竞赛原文及参考译文(英译汉) (41)Sunday (41)星期天 (42)四川外语学院“语言桥杯”翻译大赛获奖译文选登 (44)第七届“语言桥杯”翻译大赛获奖译文选登 (44)The Woods: A Meditation (Excerpt) (46)林间心语(节选) (47)第六届“语言桥杯”翻译大赛获奖译文选登 (50)第五届“语言桥杯”翻译大赛原文及获奖译文选登 (52)第四届“语言桥杯”翻译大赛原文、参考译文及获奖译文选登 (54) When the Sun Stood Still (54)永恒夏日 (55)CASIO杯翻译竞赛原文及参考译文 (56)第三届竞赛原文及参考译文 (56)Here Is New York (excerpt) (56)这儿是纽约 (58)第四届翻译竞赛原文及参考译文 (61)Reservoir Frogs (Or Places Called Mama's) (61)水库青蛙(又题:妈妈餐馆) (62)中译英部分 (66)蜗居在巷陌的寻常幸福 (66)Simple Happiness of Dwelling in the Back Streets (66)在义与利之外 (69)Beyond Righteousness and Interests (69)读书苦乐杨绛 (72)The Bitter-Sweetness of Reading Yang Jiang (72)想起清华种种王佐良 (74)Reminiscences of Tsinghua Wang Zuoliang (74)歌德之人生启示宗白华 (76)What Goethe's Life Reveals by Zong Baihua (76)怀想那片青草地赵红波 (79)Yearning for That Piece of Green Meadow by Zhao Hongbo (79)可爱的南京 (82)Nanjing the Beloved City (82)霞冰心 (84)The Rosy Cloud byBingxin (84)黎明前的北平 (85)Predawn Peiping (85)老来乐金克木 (86)Delights in Growing Old by Jin Kemu (86)可贵的“他人意识” (89)Calling for an Awareness of Others (89)教孩子相信 (92)To Implant In Our Children‘s Young Hearts An Undying Faith In Humanity (92)心中有爱 (94)Love in Heart (94)英译汉部分Hidden within Technology’s Empire, a Republic of Le tters 隐藏于技术帝国的文学界索尔·贝娄(1)When I was a boy ―discovering literature‖, I used to think how wonderful it would be if every other person on the street were familiar with Proust and Joyce or T. E. Lawrence or Pasternak and Kafka. Later I learned how refractory to high culture the democratic masses were. Lincoln as a young frontiersman read Plutarch, Shakespeare and the Bible. But then he was Lincoln.我还是个“探索文学”的少年时,就经常在想:要是大街上人人都熟悉普鲁斯特和乔伊斯,熟悉T.E.劳伦斯,熟悉帕斯捷尔纳克和卡夫卡,该有多好啊!后来才知道,平民百姓对高雅文化有多排斥。
抽象化与具体化作者:邵惟韺来源:《华东理工大学学报(社会科学版)》2017年第03期[摘要]本文研究英汉语言抽象化和具体化表达方法认知倾向与翻译中的范畴转换。
在英汉词汇选择和语法选择认知倾向对比基础上,探讨英汉翻译中范畴转换的认知扫描过程倾向,旨在为英汉翻译理论、方法和实践提供一个新的视角。
研究表明:英汉翻译范畴转换的认知扫描过程倾向为S(抽象化)>T(具体化)=V;而汉英翻译范畴转换的认知扫描过程倾向为S(具体化)[关键词]抽象化具体化认知倾向英汉翻译范畴转换[基金项目]本文获得 2016年国家社科基金中华学术外译项目资助(项目编号:16WYS002)。
[作者简介]邵惟韺(1980-),女,上海人,华东理工大学外国语学院讲师,研究方向:翻译理论与实践、对比语言学、英汉语对比与翻译。
[中图分类号]H059 [文献标识码]A [文章编号]1008-7672(2017)03-0102-08一、英语的抽象表达法与汉语的具体表达法中国古代哲学讲求“观物取象”,即取万物之象,加工成为象征意义的符号,来反映、认识客观事物的规律。
?譹?訛受此影响的汉语语言思维,是一种具象思维,表达倾向于具体。
西方语言包含一种执着于知性、理性的精神,表达倾向于抽象。
由于英语抽象化和汉语具体化认知倾向的差异,总体来说,英语倾向于使用抽象表达法,汉语倾向于使用具体表达法。
汉语用词倾向于具体,常常以实的形式表达虚的概念,以具体的形象表达抽象的内容。
与汉语比较,英语由于使用大量的抽象名词表达,用来表达复杂的思想和微妙的情绪,往往有一种“虚”、“泛”、“暗”、“曲”、“隐”的感觉,因而倾向于抽象。
?譺?訛英语、汉语对比情况如表1所示。
?譻?訛词义抽象化(Abstraction of meaning)是英语词义变化的主要方式之一。
?譼?訛另外,英语有丰富的词义虚化手段,可以用虚化词缀构词,如表2所示。
英语中最常见的名词化过程(nominalization)例如: the prisoner was executed(囚犯被处死了)→the execution of the prisoner(囚犯的处死); impaired by alcohol(被酒精损害)→al cohol impairment(酒精损害)。
历届韩素音翻译大奖赛竞赛原文及译文英译汉部分 (2)Beauty (excerpt) (2)美(节选) (2)The Literature of Knowledge and the Literature of Power byThomas De Quincey (5)知识文学与力量文学托马斯.昆西 (5)An Experience of Aesthetics by Robert Ginsberg (6)审美的体验罗伯特.金斯伯格 (6)A Person Who Apologizes Has the Moral Ball in His Court by Paul Johnson (8)谁给别人道歉,谁就在道义上掌握了主动保罗.约翰逊 (8)On Going Home by Joan Didion (11)回家琼.狄迪恩 (11)The Making of Ashenden (Excerpt) by Stanley Elkin (13)艾兴登其人(节选)斯坦利.埃尔金 (13)Beyond Life (17)超越生命[美] 卡贝尔著 (17)Envy by Samuel Johnson (20)论嫉妒[英]塞缪尔.约翰逊著 (20)中译英部分 (23)在义与利之外 (23)Beyond Righteousness and Interests (23)读书苦乐杨绛 (25)The Bitter-Sweetness of Reading Yang Jiang (25)想起清华种种王佐良 (26)Reminiscences of Tsinghua Wang Zuoliang (26)歌德之人生启示宗白华 (28)What Goethe's Life Reveals by Zong Baihua (28)怀想那片青草地赵红波 (30)Yearning for That Piece of Green Meadow by Zhao Hongbo (30)可爱的南京 (32)Nanjing the Beloved City (32)霞冰心 (33)The Rosy Cloud byBingxin (33)黎明前的北平 (33)Predawn Peiping (33)老来乐金克木 (34)Delights in Growing Old by Jin Kemu (34)可贵的“他人意识” (36)Calling for an Awareness of Others (36)教孩子相信 (38)To Implant In Our Children’s Young Hearts An Undying Faith In Humanity (38)英译汉部分Beauty (excerpt)美(节选)Judging from the scientists I know, including Eva and Ruth, and those whom I've read about, you can't pursue the laws of nature very long without bumping撞倒; 冲撞into beauty. “I don't know if it's the same beauty you see in the sunset,”a friend tells me, “but it feels the same.”This friend is a physicist, who has spent a long career deciphering破译(密码), 辨认(潦草字迹) what must be happening in the interior of stars. He recalls for me this thrill on grasping for the first time Dirac's⑴equations describing quantum mechanics, or those o f Einstein describing relativity. “They're so beautiful,” he says, “you can see immediately they have to be true. Or at least on the way toward truth.” I ask him what makes a theory beautiful, and he replies, “Simplicity, symmetry .对称(性); 匀称, 整齐, elegance, and power.”我结识一些科学家(包括伊娃和露丝),也拜读过不少科学家的著作,从中我作出推断:人们在探求自然规律的旅途中,须臾便会与美不期而遇。
―CATTI杯‖第二十七届韩素音青年翻译奖竞赛英译汉竞赛原文:The Posteverything GenerationI never expected to gain any new insight into the nature of my generation, or the changing landscape of American colleges, in Lit Theory. Lit Theory is supposed to be the class where you sit at the back of the room with every other jaded sophomore wearing skinny jeans, thick-framed glasses, an ironic tee-shirt and over-sized retro headphones, just waiting for lecture to be over so you can light up a Turkish Gold and walk to lunch while listening to Wilco. That‘s pretty much the way I spent the course, too: through structuralism, formalism, gender theory, and post-colonialism, I was far too busy shuffling through my Ipod to see what the patriarchal world order of capitalist oppression had to do with Ethan Frome. But when we began to study postmodernism, something struck a chord with me and made me sit up and look anew at the seemingly blasé college-aged literati of which I was so self-consciously one.According to my textbook, the problem with defining postmodernism is that it‘s impossible. The difficulty is that it is so...post. It defines itself so negatively against what came before it – naturalism, romanticism and the wild revolution of modernism –that it‘s sometimes hard to see what itactually is. It denies that anything can be explained neatly or even at all. It is parodic, detached, strange, and sometimes menacing to traditionalists who do not understand it. Although it arose in the post-war west (the term was coined in 1949), the generation that has witnessed its ascendance has yet to come up with an explanation of what postmodern attitudes mean for the future of culture or society. The subject intrigued me because, in a class otherwise consumed by dead-letter theories, postmodernism remained an open book, tempting to the young and curious. But it also intrigued me because the question of what postmodernism –what a movement so post-everything, so reticent to define itself – is spoke to a larger question about the political and popular culture of today, of the other jaded sophomores sitting around me who had grown up in a postmodern world.In many ways, as a college-aged generation, we are also extremely post: post-Cold War, post-industrial, post-baby boom, post-9/11...at one point in his fa mous essay, ―Postmodernism, or the Cultural Logic of Late Capitalism,‖ literary critic Frederic Jameson even calls us ―post-literate.‖ We are a generation that is riding on the tail-end of a century of war and revolution that toppled civilizations, overturned repressive social orders, and left us with more privilege and opportunity than any other society in history. Ours could be an era to accomplish anything.And yet do we take to the streets and the airwaves and say ―here we are, and this is what we dema nd‖? Do we plant our flag of youthful rebellion on the mall in Washington and say ―we are not leaving until we see change! Our eyes have been opened by our education and our conception of what is possible has been expanded by our privilege and we demand a better world because it is our right‖? It would seem we do the opposite. We go to war without so much as questioning the rationale, we sign away our civil liberties, we say nothing when the Supreme Court uses Brown v. Board of Education to outlaw segregation, and we sit back to watch the carnage on the evening news.On campus, we sign petitions, join organizations, put our names on mailing lists, make small-money contributions, volunteer a spare hour to tutor, and sport an entire wardrobe‘s worth of Live S trong bracelets advertising our moderately priced opposition to everything from breast cancer to global warming. But what do we really stand for? Like a true postmodern generation we refuse to weave together an overarching narrative to our own political consciousness, to present a cast of inspirational or revolutionary characters on our public stage, or to define a specific philosophy. We are a story seemingly without direction or theme, structure or meaning –a generation defined negatively againstwhat ca me before us. When Al Gore once said ―It‘s the combination of narcissism and nihilism that really defines postmodernism,‖ he might as well have been echoing his entire generation‘s critique of our own. We are a generation for whom even revolution seems trite, and therefore as fair a target for blind imitation as anything else. We are the generation of the Che Geuvera tee-shirt.Jameson calls it ―Pastiche‖ –―the wearing of a linguistic mask, speech in a dead language.‖ In literature, this means an author s peaking in a style that is not his own – borrowing a voice and continuing to use it until the words lose all meaning and the chaos that is real life sets in. It is an imitation of an imitation, something that has been re-envisioned so many times the original model is no longer relevant or recognizable. It is mass-produced individualism, anticipated revolution. It is why postmodernism lacks cohesion, why it seems to lack purpose or direction. For us, the post-everything generation, pastiche is the use and reuse of the old clichés of social change and moral outrage – a perfunctory rebelliousness that has culminated in the age of rapidly multiplying non-profits and relief funds. We live our lives in masks and speak our minds in a dead language – the language of a society that expects us to agitate because that‘s what young people do. But how do we rebel against a generation that is expecting, anticipating, nostalgic for revolution?How do we rebel against parents that sometimes seem to want revolution more than we do? We don‘t. We rebel by not rebelling. We wear the defunct masks of protest and moral outrage, but the real energy in campus activism is on the internet, with websites like . It is in the rapidly developing ability to communicate ideas and frustration in chatrooms instead of on the streets, and channel them into nationwide projects striving earnestly for moderate and peaceful change: we are the generation of Students Taking Action Now Darfur; we are the Rock the V ote generation; the generation of letter-writing campaigns and public interest lobbies; the alternative energy generation.College as America once knew it –as an incubator of radical social change –is coming to an end. To our generation the word ―radicalism‖ evokes images of al Qa eda, not the Weathermen. ―Campus takeover‖ sounds more like Virginia Tech in 2007 than Columbia University in 1968. Such phrases are a dead language to us. They are vocabulary from another era that does not reflect the realities of today. However, the technological revolution, the revolution, the revolution of the organization kid, is just as real and just as profound as the revolution of the 1960‘s – it is just not as visible. It is a work in progress, but it is there. Perhaps when our parents finally stop pointing out the things that we arenot, the stories that we do not write, they will see the threads of our narrative begin to come together; they will see that behind our pastiche, the post generation speaks in a language that does make sense. We are writing a revolution. We are just putting it in our own words.汉译英竞赛原文:保护古村落就是保护―根性文化‖传统村落是指拥有物质形态和非物质形态文化遗产,具有较高的历史、文化、科学、艺术、社会、经济价值的村落。
老来乐Delights in Growing Old六十整岁望七十岁如攀高山。
不料七十岁居然过了。
又想八十岁是难于上青天,可望不可即了。
岂知八十岁又过了。
老汉今年八十二矣。
这是照传统算法,务虚不务实。
现在不是提倡尊重传统吗 ?At the age of sixty I longed for a life span of seventy, a goal as difficult as a summit to be reached. Who would expect that I had reached it? Then I dreamed of living to be eighty, a target in sight but as inaccessible as Heaven. Out of my anticipation, I had hit it. As a matter of fact, I am now an old man of eighty-two. Such longevity is a grant bestowed by Nature; though nominal and not real, yet it conforms to our tradition. Is it not advocated to pay respect to nowadays?老年多半能悟道。
孔子说“天下有道”。
老子说“道可道”。
《圣经》说“太初有道”。
佛教说“邪魔外道”。
我老了,不免胡思乱想,胡说八道,自觉悟出一条真理 : 老年是广阔天地,是可以大有作为的。
An old man is said to understand the Way most probably: the Way of good administration as put forth by Confucius, the Way that can be explained as suggested by Laotzu, the Word (Way) in the very beginning as written in the Bible and the Way of pagans as denounced by the Buddhists. As I am growing old, I can't help being given to flights of fancy and having my own Way of creating stories. However I have come to realize the truth: my old age serves as a vast world in which I can still have my talents employed fully and developed completely.七十岁开始可以诸事不做而拿退休金,不愁没有一碗饭吃,自由自在,自得其乐。
Outing A.I.: Beyond the Turing TestThe idea of measuring A.I. by its ability to “pass” as a human – dramatized in countless sci- fi films – is actually as old as modern A.I. research itself. It is traceable at least to 1950 when the British mathematician Alan Turing published “Computing Machinery and Intelligence,” a paper in which he described what we now call the “Turing Test,” and which he referred to as the “imitation game.” There are different versions of the test, all of which are revealing as to why our approach to the culture and ethics of A.I. is what it is, for good and bad. For the most familiar version, a human interrogator asks questions of two hidden contestants, one a human and the other a computer. Turing suggests that if the interrogator usually cannot tell which is which, and if the computer can successfully pass as human, then can we not conclude, for practical purposes, that the computer is “intelligent”?More people “know” Turing’s foundational text than have actually read it. This is unfortunate because the text is marvelous, strange and surprising. Turing introduces his test as a variation on a popular parlor game in which two hidden contestants, a woman (player A) and a man (player B) try to convince a third that he or she is a woman by their written responses to leading questions. To win, one of the players must convincingly be who they really are, whereas the other must try to pass as another gender. Turing describes his own variation as one where “a computer takes the place of player A,” and so a literal reading would suggest that in his version the computer is not just pretending to be a human, but pretending to be a woman. It must pass as a she.Passing as a person comes down to what others see and interpret. Because everyone else is already willing to read others according to conventional cues (of race, sex, gender, species, etc.) the complicity between whoever (or whatever) is passing and those among which he or she or it performs is what allows passing to succeed. Whether or not an A.I. is trying to pass as a human or is merely in drag as a human is another matter. Is the ruse all just a game or, as for some people who are compelled to pass in their daily lives, an essential camouflage? Either way, “passing” may say more about the audience than about the performers.That we would wish to define the very existence of A.I. in relation to its ability to mimic how humans think that humans think will be looked back upon as a weird sort of speciesism. The legacy of that conceit helped to steer some older A.I. research down disappointingly fruitless paths, hoping to recreate human minds from available parts. It just doesn’t work that way. Contemporary A.I. research suggests instead that the threshold by which any particular arrangement of matter can be said to be “intelligent” doesn’t have much to do with how it reflects humanness back at us. As Stuart Russell and Peter Norvig (now director of research at Google) suggest in their essential A.I. textbook, biomorphic imitation is not how we design complex technology. Airplanes don’t fly like birds fly, and we certainly don’t try to trick birds into thinking that airplanes are birds in order to test whether those planes “really” are flying machines. Why do it for A.I. then? Today’s serious A.I. research does not focus on the Turing Test as an objective criterion of success, and yet in our popular culture of A.I., the test’s anthropocentrism holds such durable conceptual importance. Like the animals who talk like teenagers in a Disney movie, other minds are conceivable mostly by way of puerile ventriloquism.Where is the real injury in this? If we want everyday A.I. to be congenial in a humane sort of way, so what? The answer is that we have much to gain from a more sincere and disenchanted relationship to synthetic intelligences, and much to lose by keeping illusions on life support. Some philosophers write about the possible ethical “rights” of A.I. as sentient entities, but that’s not my point here. Rather, the truer perspective is also the better one for us as thinking technical creatures.Musk, Gates and Hawking made headlines by speaking to the dangers that A.I. may pose. Their points are important, but I fear were largely misunderstood by many readers. Relying on efforts to program A.I. not to “harm humans” (inspired by Isaac Asimov’s “three laws” of robotics from 1942) makes sense only when an A.I. knows what humans are and what harming them might mean. There are many ways that an A.I. might harm us that have nothing to do with its malevolence toward us, and chief among these is exactly following our well-meaning instructions to an idiotic and catastrophic extreme. Instead of mechanical failure or a transgression of moral code, the A.I. maypose an existential risk because it is both powerfully intelligent and disinterested in humans. To the extent that we recognize A.I. by its anthropomorphic qualities, or presume its preoccupation with us, we are vulnerable to those eventualities.Whether or not “hard A.I.” ever appears, the harm is also in the loss of all that we prevent ourselves from discovering and understanding when we insist on protecting beliefs we know to be false. In the 1950 essay, Turing offers several rebuttals to his speculative A.I., including a striking comparison with earlier objections to Copernican astronomy. Copernican traumas that abolish the false centrality and absolute specialness of human thought and species-being are priceless accomplishments. They allow for human culture based on how the world actually is more than on how it appears to us from our limited vantage point. Turing referred to these as “theological objections,” but one could argue that the anthropomorphic precondition for A.I. is a “pre-Copernican” attitude as well, however secular it may appear. The advent of robust inhuman A.I. may let us achieve another disenchantment, one that should enable a more reality-based understanding of ourselves, our situation, and a fuller and more complex understanding of what “intelligence” is and is not. From there we can hopefully make our world with a greater confidence that our models are good approximations of what’s out there.人工智能:超越图灵实验以人工智能“冒充”人的能力的来衡量人工智能的这个概念---已经被数不清的科幻电影搬上了荧幕---实际上已经和现代人工智能研究一样久远了。
行禅人生中的“疫”与益1965年,加里·斯奈德、艾伦·金斯伯格和菲利普·韦伦暂别凡尘杂念,行走在塔玛佩斯山上,冥思苦想。
在此番或曰作环山行禅的旅途中,他们既是诗人,又是佛学生。
他们依循佛教传统以顺时针方向经行,哪儿的自然风光让他们眼前一亮,他们就在哪儿择定仪式并逐一施行:以佛教、印度教的咏唱、诵咒、念经、祈愿等形式。
在1992年的一次采访中,斯奈德鼓励后来的经行者们能像他们表现出来的那样富有创新力。
采访最后他还想说点什么,但欲言又止,或许他原本还想说道说道他们仨选停的地点吧。
经行,是指出于特定目的,围绕神物进行庄严的旋回往返的活动。
这一古老的仪式植根于世界上诸多文化。
那么在现代的语境下,它的意思是什么呢?斯奈德解释道:“要诀是你得用心,得行动,一边走、一边停,一心一意。
它不过是人类驻足欣赏风光——同时也是审视自身——的一种方式。
”二十世纪九十年代末,我在加利福尼亚大学戴维斯分校研究生院师从斯奈德学习诗歌。
他教会我,人类察觉并能阐明自己在哪、周围是什么,有多么的重要。
这也是生物地域主义所倡导的观点。
二十世纪九十年代,英文教授、摄影师大卫·罗伯特森效仿斯奈德,推行环山绕行。
他会带着学生前往塔山作短途旅行,以纪念斯奈德、金斯伯格与韦伦。
1998年3月里寒冷的一天,我彼时的男友、现时的丈夫和我一同参与他组织的长达14英里的上山、下山旋回往返徒步,途中我们会停下来诵念相同的佛教、印度教咒语、经文,在1965年三人朝圣的十个地点祈愿。
罗伯特森此举意在让戴维斯分校里学习荒野文学课程的学生离开教室而深入风土。
该门课程以斯奈德的诗歌为一大特色,因此让学生去一趟塔山看上去是一个不错的选择。
雾气里弥漫着加州湾月桂的浓烈气味。
整整一天的时间里,我们在雾气中翻越一座又一座青翠的山坡、穿越一片又一片的加州栎、花旗松、北美红杉。
终于,我随大部队穿过了最后一片丛林。
这也太难熬了,即便我身体强壮、酷爱徒步。
韩素音青年翻译奖竞赛原文第二十六届“韩素音青年翻译奖”竞赛原文英译汉竞赛原文:How the News Got Less MeanThe most read article of all time on BuzzFeed contains no photographs of celebrity nip slips and no inflammatory ranting. It’s a series of photos called “21 pictures that will restore your faith in humanity,”which has pulled in nearly 14 million visits so far. At Upworthy too, hope is the major draw. “This kid just died. What he left behind is wondtacular,”an Upworthy post about a terminally ill teen singer, earned 15 million views this summer and has raised more than $300,000 for cancer research.The recipe for attracting visitors to stories online is changing. Bloggers have traditionally turned to sarcasm and snark to draw attention. But the success of sites like BuzzFeed and Upworthy, whose philosophies embrace the viral nature of upbeat stories, hints that the Web craves positivity.The reason: social media. Researchers are discovering that people want to create positive images of themselves online by sharing upbeat stories. And with more people turning to Facebook and Twitter to find out what’s happening in the world, news stories may need to cheer up inorder to court an audience. If social is the future of media, then optimistic stories might be media’s future.“When we started, the prevailing wisdom was that snark ruled the Internet,”says Eli Pariser, a co-founder of Upworthy. “And we just had a really different sense of what works.”“You don’t want to be that guy at the party who’s crazy and angry and ranting in the corner —it’s the same for Twitteror Facebook,”he says. “Part of what we’re trying to d o with Upworthy is give people the tools to express a conscientious, thoughtful and positive identity in social media.”And the science appears to support Pariser’s philosophy. In a recent study from the Massachusetts Institute of Technology, researchers f ound that “up votes,”showing that a visitor liked a comment or story, begat more up votes on comments on the site, but “down votes”did not do the same. In fact, a single up vote increased the likelihood that someone else would like a comment by 32%, wherea s a down vote had no effect. People don’t want to support the cranky commenter, the critic or the troll. Nor do they want to be that negative personality online.In another study published in 2012, Jonah Berger, author of Contagious: Why Things Catch On and professor of marketing at the Wharton School of the University of Pennsylvania, monitored the most e-mailed stories produced by the New York Times for six months andfound that positive stories were more likely to make the list than negative ones.“What we share [or like] is almost like the car we drive or the clothes we wear,”he says. “It says something about us to other people. So people would much rather be seen as a Positive Polly than a Debbie Downer.”It’s not always that simple: Berger says that th ough positive pieces drew more traffic than negative ones, within the categories of positive and negative stories, those articles that elicited more emotion always led to more shares.“Take two negative emotions, for example: anger and sadness,”Berger says. “Both of those emotions would make the reader feel bad. But anger, a high arousal emotion, leads to moresharing, whereas sadness, a low arousal emotion, doesn’t. The same is true of the positive side: excitement and humor increase sharing, whereas conte ntment decreases sharing.”And while some popular BuzzFeed posts —like the recent “Is this the most embarrassing interview Fox News has ever done?”—might do their best to elicit shares through anger, both BuzzFeed and Upworthy recognize that their main success lies in creating positive viral material.“It’s not that people don’t share negative stories,”says Jack Shepherd, editorial director at BuzzFeed. “It just means that there’s ahigher potential for positive stories to do well.”Upworthy’s mission is to highlight serious issues but in a hopeful way, encouraging readers to donate money, join organizations and take action. The strategy seems to be working: barely two years after its launch date (in March 2012), the site now boasts 30 million unique visitors per month, according to Upworthy. The site’s average monthly unique visitors grew to 14 million people over its first six quarters —to put that in perspective, the Huffington Post had only about 2 million visitors in its first six quarters online.But Upworthy measures the success of a story not just by hits. The creators of the site only consider a post a success if it’s also shared frequently on social media. “We are interested in content that people want to share partly for pragmatic reasons,”Pariser s ays. “If you don’t have a good theory about how to appear in Facebook and Twitter, then you may disappear.”Nobody has mastered the ability to make a story go viral like BuzzFeed. The site, which began in 2006 as a lab to figure out what people share onlin e, has used what it’s learned to draw 60million monthly unique visitors, according to BuzzFeed. (Most of that traffic comes from social-networking sites, driving readers toward BuzzFeed’s mix of cute animal photos and hard news.) By comparison the New York Times website, one of the most popular newspaper sites on the Web,courts only 29 million unique visitors each month, according to the Times.BuzzFeed editors have found that people do still read negative or critical stories, they just aren’t the posts t hey share with their friends. And those shareable posts are the ones that newsrooms increasingly prize.“Anecdotally, I can tell you people are just as likely to click on negative stories as they are to click on positive ones,”says Shepherd. “But they’re m ore likely to share positive stories. What you’re interested in is different from what you want your friends to see what you’re interested in.”So as newsrooms re-evaluate how they can draw readers and elicit more shares on Twitter and Facebook, they may look to BuzzFeed’s and Upworthy’s happiness model for direction.“I think that the Web is only becoming more social,”Shepherd says. “We’re at a point where readers are your publishers. If news sites aren’t thinking about what it would mean for someone to share a story on social media, that could be detrimental.”汉译英竞赛原文:城市的迷失沿着瑗珲—腾冲线,这条1935年由胡焕庸先生发现并命名的中国人口、自然和历史地理的分界线,我们看到,从远距离贸易发展开始的那天起,利益和权力的渗透与分散,已经从根本结构上改变了城市的状态:城市在膨胀,人在疏离。
第二十四届"韩素音青年翻译奖"竞赛译文5:如何翻译“toolkit”?高斋翻译TransElegant 整理的CATTI和MTI备考资料英译汉今天分享最后七段,有点多哦。
不过也提醒大家快到周末了,是时候把整篇文章和翻译复习一遍咯!It’s Time to Rethink ‘Temporary’恰逢其时:对“临时性”的再考量Testing things out can also help developers chart the right course for their projects. Says Lydon, “A developer can really learn what’s working in the neighborhood from a marketplace perspective — it could really inform or change their plans. Hopefully they can ingratiate themselves with the neighborhood and build community. There is real potential if the developers are really looking to do that.”充分地加以检验也可以帮助城市开发者为项目做出正确的规划。
莱登说:“开发者能够从市场运行的角度真正了解到什么才是在社区中可行的,这有助于计划的形成,甚至是改变他们的计划。
他们有希望博得当地居民的好感并打造好社区。
如果开发商们有意为之,潜力的确很大。
”And they are. Brooklyn’s De Kalb Market, for example, was supposed to be in place for just three years, but became a neighborhood center where there hadn’t been much of one before. “People gravitated towards it,” says Lydon. “People like going there. You run the risk of people lamenting the loss of that. The developer would be smart to integrate things like the community garden — [giving residents an] opportunity to keep growing food on the site. The radio station could get a permanent space. The beer garden could be kept.”开发商们确实想要这样做。
例如,布鲁克林的笛卡尔市场,原计划三年后就要拆除的,后来却成了社区中心,而原本那里根本就没有类似像样的场所。
据莱登说,“人们都被吸引过去了,大家喜欢去那儿,如果把它拆除了,人们可能会抱怨。
所以,如果开发商聪明的话,他们就会融进社区的各种元素,如社区田园,使当地居民有机会继续在那里种植农作物。
广播站就能有固定的地方,露天啤酒园也可以保留下来。
”San Francisco’s PROXY project is similar. Retail, restaurants and cultural spaces housed within an artful configuration of shipping containers, designed by Envelope Architecture and Design, were given a five-year temporary home on government-owned vacant lots in the city’s Hayes Valley neighborhood while developers opted to sit tight during the recession. Affordable housing is promised for the site; the developers will now be able to create it in a neighborhood that has become increasingly vibrant and pedestrian-friendly.旧金山的PROXY项目与此类似。
围护结构建筑设计公司(Envelope A+D)在旧金山海耶斯谷社区的一块政府所有的闲置土地上设计出了极具艺术品位的集装箱组合,作为零售店、餐饮和文化场所之用,使用期限是五年。
这段时间正值经济萧条,开发商选择了静观的策略。
现在这些土地被承诺用来建设廉价房;在这样一个越来越充满活力和方便步行的街区,开发商能够进行开发建设了。
On an even larger scale, the major developer Forest City has been testing these ideas of trial and error in the 5M Project in downtown San Francisco. While waiting out the downturn, the folks behind 5M have been beta-testing tenants and uses at their 5th & Mission location, which was (and still is) home to the San Francisco Chronicle and now also to organizations like TechShop, the co-working space HubSoma, the art gallery Intersection for the Arts, the tech company Square and a smattering of food carts to feed those hungry, hardworking tenants. A few years earlier, Forest City would have been more likely to throw up an office tower with some luxury condos on top and call it a day: according to a company vice president, Alexa Arena, the recession allowed Forest City to spend time “re-imagining places for our emerging economy and what kind of environment helps facilitate that.”重量级城市开发商“森林城市”(Forest City)一直以更大的规模,利用在旧金山商业中心区实施的5M项目作试探性尝试。
在等待经济下行趋势好转的时期内,5M项目的策划者一直在第五街和米申大街的交叉地区做检验,以掌握承租人的情况和房屋的使用情况。
这个地区曾经是(现在仍然是)《旧金山记事报》总部所在地,现在还聚集了很多机构组织、像实行会员制的技术工作坊Techshop、协同创作空间HubSoma、十字路口艺术会馆Intersection for the Arts、街心科技公司Square,以及少量食品售货车,为那些辛勤工作、需找地方填饱肚子的承租人提供餐饮。
如果在几年前,“森林公司”完全有可能会快速盖起一座顶层带豪华公寓套间的写字楼,然后就万事大吉了。
公司的一位副总裁亚历克撒·阿里纳说,经济衰退使“森林城市”公司有时间“为我们复苏中的经济重新设想建设空间,设想有助于促进经济发展的最佳环境”。
In “The Interventionist’s Toolkit,” the critic Mimi Zeiger wrote that the real success for D.I.Y. urbanist interventions won’t be based on any one project but will “happen when we can evaluate the movement based on outreach, economic impact, community empowerment, entrepreneurship, sustainability and design. We’re not quite there yet.”评论家米米·蔡格在《干预主义者百宝箱》一文中写道,自助式城市建设干预行动是否真正成功,不会取决于任何一个单独的项目。
“除非我们从以下方面加以评价,这些因素包括社区扩展、经济影响、社区赋权、开创精神、可持续性和设计理念。
目前我们还有距离。
”She’s right. And one doesn’t have to search for examples of temporary projects that not only failed but did so catastrophically (see: Hurricane Katrina trailers, for example). A huge reason for tactical urbanism’s appeal relates to politics. As one practitioner put it, “We’re doing these things to combat the slowness of government.”蔡格说得没错。
失败的、甚至灾难性的临时建筑的例子俯拾皆是(比如卡特琳娜飓风之后修剪的活动房)。
事实上,灵活应变地奉行城市主义的主张之所以有吸引力,其很大一部分原因与政治目的有关,正如一位践行者所说:“我们采取这些行动就是为了和政府的拖沓作风相抗衡。
”But all of this is more than a response to bureaucracy; at its best it’s a bold expression of unfettered thinking and creativity … and there’s certainly not enough of that going around thesedays. An embrace of the temporary and tactical may not be perfect, but it could be one of the strongest tools in the arsenal of city-building we’ve got.然而,所有这一切并不只是要对官僚政府作出反应;最佳的实践是能够体现自由思维和创意的大胆表达,……而如今显然还不够。