The Story of a Corporation
公司传奇
Campbell Soup Company is one of the largest manufacturers of prepared foods,
especially canned soups,canned spaghetti, and blended vegetable juice. The following is its
story.
金宝汤公司是最大的生产即时食物的公司之一，尤其是灌装汤，意大利面罐头和混合蔬菜汁，以下就是这个故事。
In 1869, Ulysses S. Grant was sworn into the Presidency and the last stake was driven
into the transcontinental railroad. That same year, two men— a fruit merchant named Joseph
Campbell and an icebox manufacturer named Abraham Anderson — shook hands in Camden,
New Jersey, to form a business that would one day become one of the most recognized in the
world and serve as a symbol of Americana: Campbell Soup Company. Originally called the
Joseph A. Campbell Preserve Company, the business produced canned tomatoes, vegetables,
jellies, soups, condiments, and minced meats. In 1897, a major milestone occurred when
Unit 6
Text A
II. Language points
1. What mysterious force drives us into the arms of one person, while pushing us away
from another who might appear equally desirable to any unbiased observer? (para. 3)
What mysterious power makes us attracted to that someone special even if the people whom
we face might be all suitable if judged fairly.
2. Of the many factors influencing our idea of the perfect mate, one of the most telling,
according to John Money, professor emeritus of medical psychology and pediatrics at
Johns Hopkins University, is what he calls our “love map” — a group of messages
encoded in our brains that describes our likes and dislikes. (para.4) Many factors may
influence our choice of a marriage partner. One of the most compelling factors is defined as
“love map” by John Money who is professor emeritus of medical psychology and pediatrics
Commercialization and changes in sports
Throughout history sports have been used as forms of public entertainment. However, sports have
been never been so heavily packaged, promoted, presented and played as commercial products as
they are today. Never before have decisions about sports and the social relationships connected
with sports been so clearly influenced by economic factors. The bottom line has replaced the goal
line for many people, and sports no longer exist simply for the interests of the athletes themselves.
Fun and "good games" are now defined in terms of gate receipts, concessions revenues, the sale of
media rights, market shares, rating points, and advertising potential. Then, what happens to sports
when they become commercialized? Do they change when they become dependent on gate receipts
Reference NotesUnit 6 Sanctuary or FulfillmentReading FocusHere Is New YorkAbout the textThis passage is taken from Here Is New York by E. B. White, one of America'sforemost literary figures. In the summer of 1949, E. B. White sat in a New York Cityhotel room and, sweltering in the summer heat, wrote a remarkable, pristinecollection of essays, Here Is New York. Perceptive, funny, and nostalgic, the author'sstroll around Manhattan — with the reader arm-in-arm — remains the quintessentiallove letter to the city. Like most of White's prose (his essays, his Talk of the Towncolumns, The Elements of Style), this book is of modest length. Yet, like CharlotteWeb, it speaks more eloquently about what lasts and what really matters than others.The New York Times has chosen Here Is New York as one of the 10 best books everwritten about the grand metropolis. The New Yorker calls it "the wittiest essay, andone of the most perceptive, ever done on the city."E. B. White's prose is described by William Shawn, his editor at The NewYorker as "thoroughly American and utterly beautiful". White developed a pure andplainspoken literary style; his writing was characterized by wit, sophistication,optimism, and moral steadfastness.参考译文也许没有人像E．B．怀特那样抒情、那样成功地捕捉到纽约这个城市。这篇短
