新东方BEC笔记中级口语_经典

Ⅰ Life English Talking about time 1. How are we doing for time? Do we have time for that? How much time do we have left? Are we on schedule? Do we have time? Are we making good time? 2. Times flies by too quickly. Time passes by too swiftly. Time waits for no man. Enjoy life while you’re still young. Don’t miss any opportunity. Don’t pass up any good chances. 3. Time is important. Time is valuable. Time is precious. Do as much as you can every day. Take every opportunity and chance given to you. Don’t waste any time. Ⅱ Presentation Topics Motivating staff WHAT IS IMPORTANT WHEN…? MOTIVATING STAFF l FINANCIAL BENEFITS l CAREER DEVELOPMENT OPPORTUNITIES WHAT IS IMPORTANT WHEN…? INTRODUCING A REWARD SYSTEM FOR STAFF l PURPOSE OF THE REWARD SYSTEM l TYPES OF REWARD OFFERED WHAT IS IMPORTANT WHEN…? AIMING TO REDUCE STAFF TURNOVER l FINANCIAL INCENTIVES l CAREER STRUCTURE Key points: Financial benefits; Career development/structure; reduce staff turnover Financial Benefits: Managers, company owners and supervisors have always been frustrated and bewildered by employees with little or no motivation. Staff always want reward for their contribution to the company and what they are worth. Such factors are just like market forces. The fundamental reason of looking for a job is to get pay. Staff do the job what they are paid for. However, quite often, the staff work overtime under their managers’ demand. If the company fails to give proper financial benefits staff might subsequently feel not being fairly treated, and therefore frustrate their enthusiasm for their work. Staff want some sort of recognition for the job that they do. Correct financial benefits plan will arouse their enthusiasm; otherwise they would feel being ignored. The job that the staff are doing is not always interesting, or the working environment may not be pleasant, or their colleagues might not be very helpful and cooperative. In this kind of situation/under the kind of circumstance, the staff would become stressful and uninterested in their job. Correct financial benefits can normally distract staff from their dissatisfaction with…. Career development/structure: Job-hunting is always a two-way process. On one hand, the employees look for their ideal jobs, on the other hand the employer, at the same time, look for competitive people. An employer has a number of methods to attract the best people into its business. Such as high pay, traveling opportunities, company cars and training/career development opportunities. Good educational background is not the only element that the future employers will take into account when they look for someone in the job market. Postgraduate qualifications and professional trainings are equally or even more important than the higher education degrees. When the HR managers only have 30 seconds to go through each applicant’s CV, the sector that will catch their eyes are normally your qualification and professional training experiences, which show whether you suit their vacant positions. Nowadays, very few people would like to go for that kind of job-for-life posts. They all wish to have their jobs better and better. If an employee is able to get the opportunities to obtain some sort of professional training during the course of employment, this experience will definitely enhance his value in the employment market and therefore benefits his future job-hunting. So in the two-way job-seeking process, while the employer is choosing its favorite people, the wise future employee will consider the training and career development opportunities with his/her future employer and try to make himself/herself more competitive in the employment market. Ⅲ Business Dialogue 1) Negotiating a Job Offer Employer: would you consider an offer of $56,000 per year? Ms. Wilson: What kind of benefits are talking about? Employer: Our standard package includes health insurance, two weeks vacation and a company car. Ms. Wilson: Are these things negotiable? Employer: Uh…not normally. What do you have in mind ? Ms. Wilson: Vacation time is important to me. I would be willing to give up these other items in order to receive more vacation days. Employer: What an interesting idea, Ms. Wilson. Would you also be willing to accept a cut in initial salary? Ms. Wilson: possibly. What do you have in mind ? 2) Employee Pay Raise Boss: You have done an excellent job this year and we are pleased with the results. Employee: I am glad that you have been happy with my performance. Boss: As a result of your performance, we happy to offer you the position of manager. Employee: Does this title come with an increase in salary? Boss: Yes, it does. Employee: Can you give me the specifics? Boss: Your monthly gross salary will increase by $500. Employee: That sounds fair. 3) Asking for a Raise Mr. White: So, tell me: what makes you think we should give you a raise? Miss Small: I’ve got several good reasons. I’ve been here several years, my work has proven to be good, and I’ve noticed that people in comparable jobs get paid more than I do. Mr. White: Salaries are confidential; how do you know how much money these “other people” make? Miss Small: Well, I’ve noticed all the new cars around here, for one thing. Mr. White: Those are company cars provided to the sales staff for their business trips. Also, some employees receive sales commissions. So good salesmen will naturally earn more. Miss Small: That’s understandable. Well, rather than comparing my salary with someone else’s, perhaps we could talk about my job performance. Surely you’ve noticed the extra hours I’ve put in recently? If I were being paid an hourly wage, with the standard time – and – a – half for overtime, I’d be earning much more. Mr. White: I see you point. However, it might be hard to get a raise approved. Profits were down last quarter, and the whole company is tightening its belt, so anything that affects the annual budget is hard to get approved. But I’ll tell you what I’ll do. I’ll give you a one – time bonus for your recent hard work. And I’ll try to arrange some sort of compensation for any future overtime. Miss Small: That would be very good of you, Mr. White. 4) Asking for a Raise Martin: Mr. Smith, I have been doing some industry research and was shocked to learn that the average salary for a position that is similar to mine pays, on average $2,000 more per year than I am currently making. Mr. Smith: What are you basing this information on? Martin: First and secondary research. I hope that you can address this concern immediately as I find it very disturbing. Mr. Smith: Yes, I will. We are very happy with performance and want to continue our good working relationship. Martin: I wish the same. As such, I hope you will seriously consider a pay increase. Mr. Smith: Let me take this up with the Director and get back to you immediately. Ⅳ Conversation Notes 注意： 1. 考试中不要说 “Pardon?” 2. Never say “sorry” in examination! 3. 没听清可⽤以下说法 I don’t quite understand you. Would you explain it a little bit for me? I am not sure what you are getting at. Would you express it in another way?。

Module 1bring around :使转向，使幸福carry around ：随身携带get around ：到处走走take around ：带某人四处参观save down ：？？save up 储蓄save up for 为。

而存钱layout的内容：title length picture typeface typeface：n排版set your limits：说好你的底线阅读方式Prediction is a major for in reading步骤：study of the layoutmaking hypotheseskimmingfurther predictionsecond reading英文文体分类：share credit and blame：功过于共request for sth{reject{accept ——embraceeg：My request for sharing credit and blame is embraced by the Board(董事会：the Board)worst-case scenario=worst possible situationinevitalble :certain to happen and impossible to avoideg:A return to full-time work was an invitable consequence. hand work over:交接工作delegate the workload: 下放工作量expectationfulfill/satisity one's expectation:达成、满足期望；exceed/surpass one's expectation: 超出期望fall below one's expectation: 未能达成希望《Different ways of working 3》的笔记：听力准备要点：发音规则——省力原则文化小要点eg：keep up with the Jones:赶上邻居（主要）信息处理：bottom-up top-down听力习惯：由简单到难Making predictions找核心词：不容易被替代的同义词少的，都清楚的边听边记练习：1，save time/money on ：在、、、上节省时间，金钱；2，catch短语catch on to :听懂，理解catch up on:得知。

bec中级商务英语口语练习资料汇总bec的口语并不算非常难，但是也需要我们在备考时好好练习，为了给大家提供方便，下面小编给大家带来bec中级商务英语口语练习资料汇总，望喜欢！商务英语口语：他会改变主意的CENE③ B ?吉娜到了自己的隔间【他会改变主意的】Zina: He's going to change his mind. The 1) reinforcements will be here first thing tomorrow.吉娜：他会改变主意的。

救火队明天一大早就会来。

Dave: Are you serious? How? How did you 2) manage that?戴夫：你是认真的吗?怎么?你是怎么办到的?Zina: I worked a little deal with Vikam.吉娜：我跟“维康”做了点小交易。

Dave: The 3) venture capitalists? When have you had time to talk to them?戴夫：投资方?你哪来的时间跟他们说?Zina: We had breakfast this morning.吉娜：我们今天吃了早饭。

Dave: Geez. Does Vince know about this?戴夫：天啊。

文斯知道这档事吗?语言详解A: Why do you look so serious?你怎么一副正经八百的样子?B: I'm thinking! Don't bother me!我在想事情!别烦我!【first thing tomorrow 明天赶办】当他人有事情交代的时候，为了表明自己不会拖延，会尽速办理，你就可以用上这句短语first thing tomorrow，好让对方安心。

当然由于事情的轻重缓急有所不同，赶办的时间也可以视情况而代换，好比first thing in the morning“一早赶办”，first thing Monday“周一赶办”等等。

新东方BEC笔记中级口语_经典史上最牛英语口语学习法：躺在家里练口语，全程外教一对一，三个月畅谈无阻！太平洋在线英语，可免费体验全部外教一对一课程：Chapter 1*地下室：basement 地下储藏用的屋子cellar 地窖underground room 地下室国内英语考试体系1．Academic English ：CET-4 CET-6 PETSBand-4 Band-82．Living English：TOEFL IELTS3．Working English：BEC TOEICBEC简介及概况1． BEC分为三个等级（1） Preliminary * Preliminary：基本的，（2）初级的 e.g. Preliminary Market Research（3） Vantage * 我们所学是 BECV，（4）是学习英语过程中的intermediate 水平。

（5） Higher2． BEC对学生的重大影响BEC is unique.BEC sets me different from others / other human beings.BEC raises my confidence.BEC is the secret of my success.此组句式可替换使用，可以形容对你意义深远的一件物品，一段经历或是一个特殊的人。

NOTES：如果用在某人身上，应把第一句改为：You are special in my heart!3． BEC口语课堂风格与授课方式：I love words.I love sentences.I am just crazy about the beautiful sentence patterns.They are all my wealth.4． BEC=Business English Certificate* 谈成一笔交易：finalize a deal / cut a deal* 在考试的时候不要苛求写出 earth shaking articles* 注意英语中表达同一意思可有多种表达方法：e.g. yes, sure, why not, certainlydiploma, degree, bachelor degree, master degreeBEC口语考试形式5．基本形式如下页表。

y时间：2010/ 7/13 地点：北京万泉河中学讲述人：Sam 记录人：Linda主题：BEC听力，剑2—text 1BEC考试时间：BCE高级——11月20日，中级——12月4日，初级——11月27日BEC：B--business（多积累）E--English（feel）N.S.--210/min C--certificate (做真题)考试安排：reading——60min 5道大题，阅读难在时间不够！（时间概念）词汇量，语法，复合句，从句。

writing——45min 写作难在审题不清（前5-10分钟审题）listening——40minspeaking——14min*声音是语言的祖宗，拼写是语言的标本Sam老师关于听力的八点建议1,accept the fact that you're not going to understand everything 2,keep cool even if you continue to not understand for a long time3,don't translate into your native language4,listen for key words and contacts.5,Try to listen at the right level6,Make a note of something7,Try to listen regularly8,Listen to what interests you每堂课必掌握的二十个单词：1，Money（x）换用为：cash （flow）“we are short of cash.”currency 货币，currency situation货币形式fund 资（基）金，mutual fundsCapital资本：the money that can make money.本息：the capital and interest创业资本：start-up capital2，assistant sales assistant personal assistant/P.A.Accounting assistant assistant manager副经理assist+ant职位account +antconsult+ant3，scale ①wage scales 工资等级②on a large scale 规模③time scale 时标*注意区别scale和skill的发音。

bec中级口语指导汇总bec中级口语指导(1)WHAT IS IMPORTANT WHEN ……?Negotiating a contract with a customerl Customer needsl Available budgetl【词汇&短语】可持续的 sustainable 共同愿望common desire双赢win-win 建立贸易机会conclude business互惠互利mutual benefit 一致coincides with通力合作close cooperation 报价quotations最新商品价格目录表latest catalogues 履行合同observe the contract商业信誉commercial integrity 国际惯例international practices【句型点击】I have some comment on…..The products meet with great favor.How to precede with 怎样来进行How to put…. Into practice….【参考范例】If I am negotiating a contract with a customer, I will firstly take the customers’ needs into consideration. The reason is very simple. It is the basis of the undergoing negotiation; we are sitting around the negotiation table because we need something from each other. It is our common desire to conclude the business.On the other hand, the success of the negotiation dependson the available budget. Without financial support, all the rounds of discussing and bargaining won’t make any sense. That is why it is an international practice to consider about the budget first and reasonable design of the contract comes after that.Besides the above mentioned points, long-term cooperation is also an essential element. Although the well-being of our own party is the main concern of us, we should insure that the prices we offered are very favorable, or we may even make some readjustment in our offer if the customer insists. The drive behind these behaviors is that sustainable profit and win-win outcome will make sure the contract can be held good for a long term. That is why we ought to make it our permanent principle to honor the contract and maintain commercial integrity.bec中级口语指导(2)WHAT IS IMPORTANT WHEN ……?Working as a teacherl Sharing expertisel Deciding responsibilitiesl【词汇&短语】求助于 resort to 零碎的piecemeal处理tackle with 前提premise倾向于apt to 灵活的策略flexible policy指派assign 唤起情绪invoke有机的，整体的organic 同时simultaneously【句型点击】The prim e concern is… 首要考虑是..Given this premise…. 基于这样的前提Be expected to…【参考范例】When working as a teacher, the prime concern is sharing expertise. The need of the students should receive careful consideration. Through systematic training and teaching, the students should be able to resort to the professional skill of the teacher for reasonable solution of whatever problem they may come across in working experience.Secondly, the teacher is expected to decide the responsibility of his/her fellowman. In this case, it is better to tackle with the whole thing in an organic way rather than a piece meal basis. In other words, the person on the teaching position should be crystal clear of the strength and weakness of every student and assign them to the right positions based on this judgment. Given this premise, the whole team can work in an efficient way.Another crucial issue is how to monitor the students. Here we should adopt a flexible policy. It takes wisdom to let the students know that their behavior will be noticed b the supervisor and simultaneously to invoke the creative spirit out of them. In this way, we can improve the behavior pattern of the students and make full of their potentialities.bec中级口语指导(3)WHAT IS IMPORTANT WHEN ……?Considering setting a staff canteenl Employee’s opinionsl Cost to the companyl【词汇&短语】至关重要的crucial 策略战术tactic能被利用的available 注意be aware of….交换意见compare notes 或者alternatively长期预定long-tern reservation 可行性feasibility以员工为中心的employee-oriented 建筑，建造construction 【句型点击】As far as…..c oncernedWith respect to….关于….To be specific 具体来说Be supposed to….Conserve no effort to…【参考范例】With respect to setting up staff canteens, I suggest that we should be aware of the following four factors. To start with, employees’ opinions are supposed to play a crucial role. Undoubtedly, we should conserve no effort to meet the needs of the employees. We can benefit a lot from this employee-oriented tactic. To be specific, we can compare notes with employees from different departments, or, alternatively, we can make them vote for a decision.Secondly, the cost of the company deserves to be taken into consideration. If there can be other more economic options, why bother to build an extra canteen? I mean, if the company can make a long term reservation with a restaurant probably, it saves time and money.Thirdly, the financial situation tends to interfere in the decision making. If building a canteen is a better choice compared with ordering foods from restaurants in the long run, we still have to consider the expenses in building the canteen--------an undergoing construction is a big deal for the company anyway. Lastly, the location of the canteen is also quite important. If you want to build a canteen, there should be space available for it.bec中级口语指导(4)WH AT IS IMPORTANT WHEN ……?Managing changeClear objectivesCommunication【词汇&短语】企业目标 business goal 蓝图 blueprint核心竞争力core competence 与时俱进keep pace with time 大的市场份额The lion’s share【参考范例】In this information age, the capacity to manage change is becoming increasingly important. Consequently, more and more managers begin to put this issue in the spotlight. In my perspective, when managing change, several factors should be taken into consideration. The first one is to set a clear objective, because it is the blueprint of a company’s future development. Without the guide of a clear objective, one will get lost in the business jungle.The second factor is communication skill. An effective communication can promote cooperation, and communication is usually considered as an inevitable way to effective management.The third one is technology and qualified personnel. They are the core competitiveness of the enterprises and they are the software and hardware that drive the enterprise to work in a full speed. Without them, it is hard to keep pace with the time. The last but not the least, creativity is also important. Even a single innovative idea may be capable of helping an enterprise to take the lion’s share of the market.。

Lesson1BEC中级阅读60分钟写作45分钟听力约40分钟口试14分钟内容：1.预定，商务活动安排，解决问题，联系业务，回答客户询问2.在不同商务及服务的场合中不同职业，回答询问3.不同职务，不同职业商务人员交谈语速：150—160 words per min涉及主题：1．Daily routines2．Biz travel3．New premises4．Biz transactions5．Rights at work6．Staff appraisals7．Environmental problems8．Public relations9．Advertising & Marketing10．Banking affairs11．Recruitment & job applicationDaily routines1.Arranging appointments2.Arranging conferences3.Dealing with Biz problems & complains4.Entertaining clientsBiz travel1.Claiming Expenses2.Reserving tickets3.Dealing with hotels4.Dealing with transportation(flight)New premises1.Dealing with letting agency2.Dealing with relocationBiz transactions1.Procedure2.Inquiry-quotation-counter offer-acceptance3.Dealing with invoice & contactsRights at work1.Problems at work2.Health and safety at work3.Staff benefitsStaff appraisals1.On hiring2.On performance3.On promotion4.On firingEnvironmental problemsPublic Relationship1.Dealing with media2.Sitting up company imageMarketing1.Advertising & promoting2.Exploring now markets/exportingBanking affairs1.Withdrawing & depositing money2.Transferring money3.Dealing with payment. (cash & credit card)4.Dealing with loans & insuranceRecruitment & Job Application1.wanted ad2.Application & Resume3.Job interviewHow to improve1.Improve your general English listening2.Pronunciation changesLiaisonLost of soundsContractionNote-takingIntonationNote-taking速记方法：见速记汇总Part 11.数字2.Time & Date3.特殊符号& 衡量单位4.Place name （国名，地名）5.People`s name6.General biz words常考部分：Daily routines1．日程安排2．商务约会3．差旅住宿Biz travel1.预定各类票据2.订货/订票Full details: date place purposeAccommodation: Hotel name, time of stay, chargeBiz travel: Transportation tool，Type of ticket faresClient entertaining: Ways of treating Client`s name express Other expense: Inner city transportation Fax/emails expensesLesson 2New Premises-type of property: office-tenure leasehold-rent & security depositType of new premises: office building plaza（购物广场，楼上为写字楼）high street shops(人流大的街道) outlet（门面）franchised chains exclusive agency/chain store（特许经营连锁店）flagship store 旗舰店branch subsidiary （子公司）Floor英式：一楼ground floor 二楼first floor美式和中文习惯相同Top floor/attic楼层用序数词表明用-st, -thLocationCorporate business distinct 中央商务区Central business distinct (CBD)省：Province（中）State(美) County(英)区：Distinct（美）Borough(英)城市中：City center Downtown area High street Suburb area High street 背街Avenue-Street-road-laneTen Lane AvenuesFacing the south natural lightLighting systemTransportationEasy access to public transport 容易打到车Easy to get aroundBus routes underground/subway/metroHeavy traffic Traffic jams Traffic lightsThe traffic light go/don`t go with us 一路绿灯/红灯FacilitiesFlexible mixture of office size 可任意分割的房间Partition 办公室的屏风隔断Elevator escalator 商场的手扶电梯Standby generator 备用电梯Air-conditioning 中央空调系统Central heating 中央供暖Fire extinguisher 灭火器Emergency exist 紧急出口Place and order 订货Name of commodity（商品的正式说法）文具商务用品用得多ModelMedium中Large 大Extra Large加大Extra extra Large 加加大Average 均码Price (unit & total & discount)Terms of paymentCash, credit card, check, letter of credit（信用证）Warranty/guaranteeDelivery (time, place & charge, dictate)Place in USANew York, Washington, Chicago, Detroit, Boston, Philadelphia, Los Angeles, San Francisco, California, Atlanta, TexasPart2两个基本考点考点-背景词汇（激活语意场）A.What do you think of the food?AppetizerSoupMeat, Steak (raw, rare, medium, rare, well-done overdone) Vegetables (salad/dressing)Dessert (ice-cream/candy /milk shake/pudding/jelly) Beverage (soft drink/ soda)Meal/drink hamburger/burger sandwich hotdog pizza steak fries lunch boxSweat sour salty bitter hot spicy tough tender highly-seasoned oily/heavy/fat light tasty deliciousB.How was your journey?Check-in (passport/boarding pass/card/check the luggage weigh /scale /overweight)Security check (conveyor belt/x-rayed/explosives/corrosives/flammable/metal things) Customs (declaration/declare/duty tariff/tax)ImmigrationQuarantine (shot/injection/drop feeding)Waiting areaBoarding areaC.What was the factory like?Workshop machine equipment facilities line automation raw material finished goods quality control efficient work shift noise pollutant pollution engineer technician technique workers specification standards safetyD.What`s your hotel like?差旅食宿Accommodation fare suite single/double room bathroom deluxe bed sleep check-in check out book/reserve a room meal boarding half-boarded room service morning call/wake-up call laundry / laudramentE.How useful was the information we sent?同意置换原则Useful-helpful benefit it worksKnow usefulInformationF.What do you think of Rio?What to be mentioned in talking about a placeWeather food transportation people sightseeing shoping&priceLesson3G.RA.Current performanceB.Future targetC.Job descriptionD.Past performanceE.PayF.Promotion prospect 希望升值Staff appraisalsTo assess training and development needsTo help improve current performanceTo review past performanceTo assess promotion prospectsTo set performance objectivesTo review payA.表扬positive, negative, hard work批评late, absence, deadline, mistakes/ faults /problemsB.Task/job quarter targets/goals/aim/objective fulfillC.Duties responsibilities define the duty workload take overone`s job hireD.…E.Base salary, benefit, social welfare, insurance, pension,commission, bonusF.Position, the same/different vacancy apply for applicationsalaryG.Study learn course further education qualifications learnskills techniques, paid trainingH.Quiet comfortable facilities equipmentPart3两大题型1．ConversationNegotiation (exercise 5)Interview (excecise1.3.4)2. Monologue-presentationSkills1. 8道题采用统一格式2．考核内容成分大3．考核点在录音中平均分布4．各题目从内容上相对独立，相互关系不大凡考interview 跟着采访者走。

BEC中级口语第一讲ⅠPresentation ExamplePART 2: Mini-presentationA: WHAT IS IMPORTANT WHEN…?Selecting applicants for a job•Working experience•Personal qualitiesSample 1I choose topic A-what is important when selecting applicants for a job. As to this topic, as far as I am concerned, there are 3 things to consider.First, I think working experience is very important when selecting applicants. Applicants who have already had the work experience in the relevant fields will learn the new job easier and quicker. And it will also save the company a lot of training fees if the applicant has related experience.Second, we must consider the personal qualities of the applicants, such as personality and health. Companies tend to employ people whose character fits a special job. For example, consulting company tends to employ applicant who is analytical and knowledgeable, but advertising agents like their employees to be energetic and creative.Third, I believe language is of great importance when selecting applicants. Nowadays, we do business with people from all over the world. Always we buy goods from Africa, and sell our electronic product to Europe; a foreign language especially English is needed if the company wants to expand to the world. Applicants who can speak one or more foreign languages will have a better chance to get the job.Sample 2As we all know, the criteria used by HR professionals in screening and selecting applicants normally include such factors as working experience, personal qualities and communicative skills.Firstly, we pay a lot of attention to working experience of the applicant. A person with a solid record of related experience is more likely to fit in with a new company. Therefore he or she can be trusted to fulfill the tasks and solve the problems in a more professional and competent way.In addition to this, we also look at the personal qualities of the applicant. Does he or she has integrity, perseverance or …can do‟spirit? Surely any organization can benefit from the reliability, devotion and enthusiam of its employees.Finally, good communicative skills such as interpersonal skills and team spirit are also becoming an important precondition in selecting qualified employees.B: WHAT IS IMPORTANT WHEN…?Preparing for a job interview•Studying the job advertisement•Finding out about the companyBefore you go for an interview, you must make preparations so as to face the interviewer with more confidence. They include studying the job advertisement, finding out about the company, preparing yourself psychologically, etc.Firstly, you should study the job advertisement carefully so that you can match your knowledge, skills and abilities with the specifications required for the post. You must assure the interviewer that you have all the qualifications required, so you are the right sort of person they are looking for.Secondly, you should know more about the company, such as its profile, structure, existing problems,requirements, campaigns and future plans. As a Chinese saying goes: “know the opponent and know yourself, and you can fight a hundred battles without defeat.”Finally, you should also prepare yourself psychologically and this will help you combat stress. Rehearsing the interview with your friends, for example, is a good relaxation exercise that can install confidence in you.ⅢPresentation Discourse Management1.Opening SentenceWell, I‟d like to make a short/brief/mini/one-minute presentation on the topic…2.Body （一般讲2-3个要点，根据语速和知识点调整）First,…Second….Third,…3.Closing SentenceAnyway, that‟s why I think so.Thank you very much.Thank you for taking your time.Thank you for listening.第二讲ⅠConversationPART 1: Exchange personal informationanswering questions, responding to a comment or participating in an exchange or greeting.Activity 1:Asking each other’s name (including spelling), hometown, occupation, hobbies*（必考）Further probing: describe your hometown (location, city, town, village) climate, population, etc.Further probing: describe your occupation/ or major (if student), likes and dislikes about your occupation.* Further probing: asking each other about marital status/ with or without boy friend/girlfriend. (X)Asking for opinion on married/single life, which is better? (X)第三讲ⅠConversationAsking about personal views.1.Why do you study English?2.Why do you want to study business?3.What do you think of some modern methods of payment (credit cards, cheques, bank transfers)?4.What role does the computer play in modern business?5.What are some necessary steps for preparing a business trip overseas?6.Which kind of office would you prefer to work in, cellular or an open-plan office?7.What do you think of international trade?8.How to deal with customer enquires on the phone?9.Transportation: (What is your usual means of transportation? Compare the various means oftransportation)10.Health and safety in the workplace (How to ensure a healthy working environment for employees? Whatare some health hazards in the office/factory shop? What safety measures should be adopted in the workplace?)11.How to keep a balance between growth and environment protection?12.Radio and TV (What are your favorite/TV programs? Why?)13.What kind of role does advertising play in promoting your products/services? Which form of advertising ismost effective in your opinion?14.What are the required qualities of a modern manager?15.What do you know about flexible time?第四讲ⅠLife English ---- Talking about money1．If you have money, you can easily make money.Money makes money.Money begets money.钱生钱If you are in debt, you lose your self-respect. You lose your motivation.失去动力Your debt continues to grow.You start to worry.You need to borrow more money.You get even deeper in debt.2. Money comes. Money goes. The memory is always there,though.Money talks. Money rules. Money is power. 3.It goes out as fast as it comes in.You‟re a spendthrift.Don‟t squander your hard-earned money.Put your savings in the bank.Never live beyond your means.不要入不敷出live within one‟s meansBe a good consumer/client. Be a smart shopper. Be a clever buyer.ⅡPresentation Topics Team WorkWHAT IS IMPORTANT WHEN…? MANAGING A PROJECT●ENCOURAGING TEAMWORK ●KEEPING TO SCHEDULE WHAT IS IMPORTANT WHEN…? CHOOSING PEOPLE TO WORK IN TEAMS ●V ARIETY OF EXPERIENCE●PERSONAL QUALITIESKey point: improve working efficiency.This plays a crucial role in the commercial practice in Western world.Explain the importance of team work:a.Teamwork reflects the combined experiences, knowledge, intelligence and views of a group of people,so it will definitely improve the quality and efficiency of the work.b.If the participants worked together, it would be easy for them to come up with creative/original/brandnew ideas. This is particularly valuable for a relatively complex work, for the people working in a team, if one of them gets stuck(卡住了) on a matter, others/the rest could chip in their ideas(share their ideas) and get the problem sorted/solved. But if you work on your own, for instance, you are the sole manager in the department.c.If people did not work as a team, everyone would have to wait for the decisions made by the managerand it was not easy to get people to take on responsibility for anything.d. A huge and complicated project is not possible to be completed/done by merely one person. Forinstance, 3 Gorges project(三峡工程)-a huge amount of money, 30 million people have to emigrate to elsewhere, a lot of commercial contractse.You will get bored quickly if you work on you own. But if you work in a team…f.Working in a team can increase personal awareness of abilities and complementary skills in colleague. How to improve teamwork:Common objective; general ideas; friendly atmosphere; not bossy; patient; good manners; modest; leadership; good interpersonal skills; variety of experiencea.Variety of experience and a broad horizon(开阔的视野) would help to tackle/handle/look after/dealwith/take care of urgent matters and establish/set up his or her personal prestige. Well-experiencedstaff are capable of overcoming storms and crises.b.On coming across problematic issues, new or inexperienced staff usually will feel depressed and evenstart to panic. One or a number of experienced staff will, in this kind of situation, automatically become the spiritual leaders of the team and can get the issues in question solved(解决问题) quickly.c. A wide range of experiences are important to a team member, because you never know what kind ofproblems might suddenly come up to you. Experiences in different fields will enhance the chance of successfully sorting out the problem with your knowledge which is based on your past experience. Personal qualities:a.The basis of the team work is mutual trust and friendly atmosphere.b.Good manners, not too bossy, patient, modest, leadership, good interpersonal skills.Project ManagementWHAT IS IMPORTANT WHEN…?MANAGING A PROJECT●ENCOURAGING TEAMWORK●KEEPING TO SCHEDULEKey points: Team work, time pressure (keeping to the schedule)Time pressure:a. A well-designed schedule can clarify yourself to(使某人非常清楚)the project. You shouldensure/guarantee that you would be running before the schedule rather than after it. (ahead of/on /behind schedule, meet/keep the deadline)b.Time is always of essence for a project.(of great significance=significant)c.Failure to keep to the schedule will result in/cause late completion.te completion will lead to: civil litigation(民事诉讼), injured party will become entitled to claim(有权提出索赔)compensation/entitled to sue the breaching company.e.When the project is being processed/in the course of carrying out the project, there will be a lot ofcommercial activities involved. Such as investment banks advance cash; raw material supply, planning permission, sub-contract/outsource. Failure to stick to the schedule will affect above matters.CompetitionWHAT IS IMPORTANT WHEN…? DEALING WITH COMPETITION ●PRICING POLICIES●ADVERTISING STRA TEGIES WHAT IS IMORTANT WHEN…? SETTING PRICES FOR NEW PRODUCTS ●PRODUCTION COSTS●COMPETIORS‟ PRICESKey points:Pricing; Advertising; Production costs; Competitor‟s price; Marketing; a wide range of services and products/ product diversificationPricing:a.(For a consumer): all consumers would like to go for(追求)higher quality and less expensiveproducts(价廉物美). It is a common sense.b.(For a manager): correct pricing policies can capture a large number of consumers in a short period oftime.c.For a newly established company: correct pricing policies are particularly important for newlyestablished businesses. The major task for them at the early stage is to draw the public attention and make their company and their brand known to the public. When a new product is put into market, there may be very few people knowing/who know about it…(e.g.Thai curry source) Competitors’ price:a. Once a new product is put into market, it will immediately face the competition from rivals. The price war sometimes can be incredibly fierce and crude.b. Competitors‟ price will mirror (反映) the consumers‟ attitude about certain products and thesatisfaction about their prices.c. If you fixed the price higher than your rivals without higher quality of service, you might soon findyourself in an unfavorable situation.d. Correct pricing policies could also defeat some competitors in a short period of time. For example:Safeway, Tesco price war against all small bread manufactures. In this case, Safeway and Tesco fixed their price for 7p per loaf, which is 23p cheaper than their competitors‟ offer. As a result of this, in 35 days time, most of their competitors went into liquidation /go into insolvency/go bankrupt.Advertising strategies:a. The fundamental task for a company is to make its products and itself known to the public. There aremany ways to achieve this, advertising is the most important one.b. Advertising through different media can cover nearly every corner in the world. The main channelsare:TV;Radio;Internet;Newspaper; Poster;Magazine;Short message (send a text on the cellphone)c. The advantage/point of advertising is not only about propagandizing your company but alsocompeting against/with your rivals. A company, through proper advertisements, can manage to introduce the advantages of their products comparing to their rivals‟, and therefore convince the consumers that their products would be the right choice. For instance, Car manufactures can put in their new designs to the ads, e.g. ABS, double airbags to convince the prospective customers that their cars are safer than others.第五讲Ⅰ Life EnglishTalking about time 1.Do we have time for that?How much time do we have left? Are we on schedule?Do we have time? Are we making good time? 2. Time passes by too swiftly. Time waits for no man.Enjoy life while you ‟re still young.Don ‟t miss any opportunity.Don ‟t pass up any good chances.3. Time is important.Time is valuable.Time is precious.Do as much as you can every day.Take every opportunity and chance given to you.Don ‟t waste any time.Ⅱ Presentation TopicsMotivating staffWHAT IS IMPORTANT WHEN …?MOTIV ATING STAFF● FINANCIAL BENEFITS ● CAREER DEVELOPMENT OPPORTUNITIES WHAT IS IMPORTANT WHEN …?INTRODUCING A REWARD SYSTEM FORSTAFF● PURPOSE OF THE REW ARD SYSTEM ● TYPES OF REW ARD OFFERED WHAT IS IMPORTANT WHEN …?AIMING TO REDUCE STAFF TURNOVER● FINANCIAL INCENTIVES ● CAREER STRUCTUREKey points: Financial benefits; Career development/structure; reduce staff turnoverFinancial Benefits:a. Managers, company owners and supervisors have always been frustrated and bewildered byemployees with little or no motivation.b.Staff always want reward for their contribution to the company and what they are worth. Such factorsare just like market forces. The fundamental reason of looking for a job is to get pay. Staff do the job what they are paid for. However, quite often, the staff work overtime under their managers‟ demand. If the company fails to give proper financial benefits staff might subsequently feel not being fairly treated, and therefore frustrate their enthusiasm for their work.c.Staff want some sort of recognition for the job that they do. Correct financial benefits plan will arousetheir enthusiasm; otherwise they would feel being ignored.d.The job that the staff are doing is not always interesting, or the working environment may not bepleasant, or their colleagues might not be very helpful and cooperative. In this kind of situation/under the kind of circumstance, the staff would become stressful and uninterested in their job. Correct financial benefits can normally distract staff from their dissatisfaction with….Career development/structure:a.Job-hunting is always a two-way process. On one hand, the employees look for their ideal jobs, on theother hand the employer, at the same time, look for competitive people. An employer has a number of methods to attract the best people into its business. Such as high pay, traveling opportunities, company cars and training/career development opportunities.b.Good educational background is not the only element that the future employers will take into accountwhen they look for someone in the job market. Postgraduate qualifications and professional trainings are equally or even more important than the higher education degrees. When the HR managers only have 30 s econds to go through each applicant‟s CV, the sector that will catch their eyes are normally your qualification and professional training experiences, which show whether you suit their vacant positions.c.Nowadays, very few people would like to go for that kind of job-for-life posts. They all wish to havetheir jobs better and better. If an employee is able to get the opportunities to obtain some sort of professional training during the course of employment, this experience will definitely enhance his value in the employment market and therefore benefits his future job-hunting.d.So in the two-way job-seeking process, while the employer is choosing its favorite people, the wisefuture employee will consider the training and career development opportunities with his/her future employer and try to make himself/herself more competitive in the employment market.ⅢBusiness Dialogu e1) Negotiating a Job OfferEmployer: would you consider an offer of $56,000 per year?Ms. Wilson: What kind of benefits are talking about?Employer: Our standard package includes health insurance, two weeks vacation and a company car. Ms. Wilson: Are these things negotiable?Employer: Uh…not normally. What do you have in mind ?Ms. Wilson: Vacation time is important to me. I would be willing to give up these other items in order to receive more vacation days.Employer: What an interesting idea, Ms. Wilson. Would you also be willing to accept a cut in initial salary?Ms. Wilson: possibly. What do you have in mind ?2) Employee Pay RaiseBoss: You have done an excellent job this year and we are pleased with the results.Employee: I am glad that you have been happy with my performance.Boss: As a result of your performance, we happy to offer you the position of manager.Employee: Does this title come with an increase in salary?Boss: Yes, it does.Employee: Can you give me the specifics ?Boss: Your monthly gross salary will increase by $500.Employee: That sounds fair.3） Asking for a RaiseMr. White: So, tell me: what makes you think we should give you a raise?Miss Small: I‟ve got several good reasons. I‟ve been here several years, my work has proven to be good,and I‟ve noticed that people in comparable job s get paid more than I do.Mr. White: Salaries are confidential ; how do you know how much money these “other people ” make? Miss Small: Well, I‟ve noticed all the new cars around here, for one thing.Mr. White: Those are company cars provided to the sales staff for their business trips. Also, someemployees receive sales commissions . So good salesmen will naturally earn more.Miss Small: That ‟s understandable. Well, rather than comparing my salary with someone else ‟s, perhapswe could talk about my job performance. Surely you ‟ve noticed the extra hours I‟ve put inrecently? If I were being paid an hourly wage , with the standard time – and – a – half forovertime, I‟d be earning much more.Mr. White: I see you point. However, it might be hard to get a raise approved. Profits were down lastquarter, and the whole company is tightening its belt , so anything that affects the annualbudget is hard to get approved. But I‟ll tell you what I‟ll do. I‟ll give you a one – time bonusfor your recent hard work. And I‟ll try to arrange some sort of compensation for any futureovertime.Miss Small: That would be very good of you, Mr. White.4） Asking for a RaiseMartin: Mr. Smith, I have been doing some industry research and was shocked to learn that theaverage salary for a position that is similar to mine pays, on average $2,000 more per yearthan I am currently making.Mr. Smith: What are you basing this information on?Martin: First and secondary research. I hope that you can address this concern immediately as I find itvery disturbing .Mr. Smith: Yes, I will. We are very happy with performance and want to continue our good workingrelationship.Martin: I wish the same. As such, I hope you will seriously consider a pay increase.Mr. Smith: Let me take this up with the Director and get back to you immediately.Ⅳ Conversation Notes注意：1． 考试中不要说 “Pardon?”2． Never say “sorry” in examination!3． 没听清可用以下说法I don‟t quite understand you. Would you explain it a little bit for me?I am not sure what you are getting at. Would you express it in another way?第六讲Ⅰ Life Englisheating1． I am hungry.I ‟m hungry as hell.I ‟m hungry as a wolf.I ‟m starving. I ‟m starved. I feel like I ‟m starving to death.My stomach is empty. My stomach is growling. I could eat like a horse.2.I‟m really hungry. I‟m feeling weaker by the moment.I need to eat something nutritious. 3.Let ‟s eat.Let ‟s dig in. Let ‟s pig out. Let ‟s mounch out. Let ‟s chow down. Let ‟s indulge ourselves. 4. It ‟s delicious.It tastes great.It ‟s out of this world.This meal is fit for a king.This meal was made in heaven.I couldn ‟t ask for a better meal.5. I ‟m full.I ‟m stuffed.I can ‟t eat another bite.I ate too much.I need to take a rest.I need to take it easy.Invite sb. to dinner1. It ‟s on me.It ‟s my treat.Be my guest. Let me pay the bill. Let me foot the bill. Let me pick up the check.2. Pick your position. Select what you like. Choose whatever you wish. It ‟s your choice. It doesn ‟t really matter to me. I don ‟t have any preference.3. Can I get you something? Do you need anything? What would you like? I ‟d like to invite you out to dinner. Do you have any preference? Are you hungry now, or would you like to eatlater?4. I ‟m easy to satisfy.I ‟m easy to please.I have simple tastes.I don ‟t need any fancy food.I don ‟t need anything special.McDonald ‟s would do me fine, if it ‟s OK with you.5. What do you recommend?What do you suggest?What do you think is best?What ‟s good today?What ‟s your most popular dish?What ‟s this place famous for?Ⅱ Presentation TopicsBusiness PremisesWHAT IS IMPORTANT WHEN …? RELOCATION A BUSINESS ● LOCAL WORKFORCE A V AILABLE ● LOCATION OF SITE WHAT IS IMPORTANT WHEN …?CHOOSING RETAIL PREMISES TO RENT ● LOCATION● LENGTH OF CONTRACTKey points: location of the premises; local workforce; rent a premisesLocal workforce:a. Might technology support and skilful workforce are the two crucial elements leading a modernenterprises to success. So when locating a business, the management people in the business got to consider local workforce.b. Skilful workers are just li ke the hands of a business, they are the direct creators of company‟s profits.c. The diversity of the workforce‟s skills will diversify the quality of the products. (Swiss watch,Volkswagen cars)d. Skilful workforce is particularly important to hi-tech oriented companies. The hi-tech products requirethe company to maintain a strong research and development team, which are normally the more valuable assets of the company.e.When locating a business, the managers need to consider whether the local workforce is capable ofproducing such a strong R&D team.f.Moreover, cheap local force will certainly reduce the production costs. (Consider why many foreigncompanies choose China as their manufacturing base)Location of the business site:Consider the following issues:a.Whether it is convenient and easy for raw material supply and transporting out the products.b.Whether it is easy to get access to the electricity, water, gas and other supporting energy supplies.c.Whether it is convenient for most of staff to go to workd.The property price theree.Environmental issuesf.Planning permissiong.Tax liabilitiesThe length of the contract:a. Longer contract would cover issues in more details. The contract should cover certain matter, which are likely to incur, such as assignment, service charges, and rent review clause.MarketingWHAT IS IMPORTANT WHEN…? AIMING TO REACH NEW MARKETS ●MARKET RESEARCH●ADVERTISING WHAT IS IMPORTANT WHEN…? ADVERTISING A NEW PRODUCT ●TARGET MARKETS●CHOICE OF MEDIAMarket research:a.Marketing is the performance of business activities that direct the flow of goods and services fromproducer to consumer or user.b.Marketing research is always the first step before the company gets into the market.c.The fundamental goal of marketing is the satisfaction of consumer needs. No organization can survivefor long without meeting consumer needs. People will simply not purchase a product or service that they do not need.d.Thus, any organization, if it is to be successful, must proceed from the goal of customer satisfactionand adjust its programs to deliver an offering meeting consumers‟ needs.e. E.g. foreign medium and high range car manufacturers did not attempt to enter into the Chinesemarket until recent years, because following market researches, they discovered that Chinese consumers, in general, could not afford to buy and maintain expensive cars. …f. E.g. Pizza, Pasta…g.Talking about Market Research✧The company has done a lot of market research for the product.✧Can you tell me how a company starts selling a new product?✧Do you often carry out/conduct market research?✧What‟s objective of market research?✧One of the purpose of market research is to find out whether there‟s a market for the product.✧We did a detailed market analysis.✧Market research is actually an analysis of a specific market for a particular product.✧We have to run the market test for two months.✧We have a wide product range.✧The stock market is uncertain at the moment because interest rates are falling.Advertising:a.Advertising is the most useful way to propagandize a company‟s products and make them known tothe public. Advertising is also the way to get the products orientated. (E.g. whether the products are for female/male market, high earning people or low earning people. Sports shoes… perfume)b.When a dvertising a new product, it is essential to consider the target markets. Consumers‟ needs in thetarget market.c.Choice of media: see Advertising Strategies.ⅢBusiness Dialogue1) Market PotentialAndy: Thank you for your interest in representing our product.Janet: I have heard many excellent things about your company and have experienced first – hand the capabilities of your computers.Andy: What are your initial thoughts of our computers in China? Is there a market?Janet: I am very optimistic about the market opportunities in China.Andy: We agree. Based on our initial market research the findings are very positive.Janet: I am not surprised. Having been a player in the computer industry in China for the last decade,I have witnessed firsthand its Phenomenal growth.2) Target MarketMichael: Our target market is large corporations and government agencies. They have the most need for our computers.Ann: I have extensive government contacts and rich experience working for Fortune 500 companies.Michael: I see from your resume you tell us about your experiences with these companies in China? Ann: I have held numerous management positions and been responsible for nationwide sales for IBM.Michael: Can you elaborate on your sales experience?Ann: I was responsible for building a sales team from 10 to over 150. Sales during my tenure increased 150%.第七讲ⅠLife English1I owe you.I owe you one.I owe you a big favor.I appreciate it.I‟m much obliged.I‟m indebted to you.2.Thank you.Thank you very much.I can‟t thank you enough.I‟m grateful.I‟m really grateful.I‟m more than grateful.。

BEC中级商务英语口语常用句型2016年BEC中级商务英语口语常用句型汇总商务英语是以适应职场生活的语言要求为目的，内容涉及到商务活动的方方面面。

那么，在BEC中级商务英语考试之际，yjbys为大家分享商务英语口语常用句型，仅供参考!1 I want a package deal including airfare and hotel.我需要一个成套服务，包括机票和住宿2 I’d like to change this ticket to the first class.我想把这张票换成头等车。

3 I’d like to reserve a sleeper to Chicago.我要预订去芝加哥的卧铺。

4 I won’t check this baggage这件行李我不托运。

5 I’d like to sit in the front of the plane.我要坐在飞机前部。

6 I missed my train.我未赶上火车。

7 I haven’t nothing to declare.我没有要申报的东西8 It’s all personal effects.这些东西都是我私人用的。

9 I’ll pick up ticket at the airport counter.我会在机场柜台拿机票。

10 I’d like two seats on today’s Northwest Flight 7 to Detroit, please.我想订两张今天西北航空公司7班次到底特律的机票。

11 We waited for John in the lobby of the airport.我们在机场的大厅里等约翰。

12 I’d like to buy an excursion pass instead.我要买一张优待票代替。

13 I’d like a refund on this ticket.我要退这张票。

BEC口语讲义Part 1 Interview:Sample ScenariosInterlocuter: Good morning. My name is X, and this is my colleague, Y. And your names are A and B?A: Yeah.B: Yeah.I: Thank you. Now, first of all, we‘d like to know something about each of you. Ms A, can you tell me a bit about yourself.A.My pleasure. As you know, my name is A. I‘m from Jiangsu Province. I‘m nowstudying in OO University. And I‘m majoring in international trade there.I: Thank you. Ms A. Now Ms B, can you tell me something about your ambitions?B: Yes, I am now a student with OO University majoring in business administration.I hope I can get my MBA and join a world famous multinational company. And after I have had enough experience, I am going to start a company of my own.I: Thank you, Ms B. And Ms A, could you tell me about your ambitions?A: A big question for me indeed. I‘ve never thought about it, but I bet I‘ll work towards a CEO of a big multinational corporation. That‘s my goal in life. And that‘s why I am spending so much time on English, business English in particular..I: Mr. A, you say you‘re spending a lot of time on business English. Do you think business English is difficult to learn?A: Not exactly, though it may be difficult at the initial stage. The thing is that you need to have some business knowledge before you start to learn business English.I: How about you, Ms B? Is it difficult for you?B: Not really. You know, I like English very much, and my major is business administration. So I have always found business English very interesting.* * * *I: Good morning, my name is X, and this is my colleague, Y. And your names are A and B?A: Yeah.B: Yes.I: Thank you. Now, first of all, we‘d like to know something about each of you. Miss A, can you tell me something about your work?A: My pleasure. I‘m working with APC Inc., which is a US-based company. I have worked there for three years on the international marketing side. I must say that it is a very interesting job. I love my job.I: Thank you, Miss A. Now Miss B, can you tell me about your activities outside college?B: Well, I do a lot of interesting things in my spare time. I often go shopping on weekends，something most of the young ladies like me do that in their spare time. And I have worked part time for several big companies. I think, by doing that, I can have some hands-on experience in business. That‘s very important for my future career.I: Thank you, Miss B. And you Miss A, can you tell me about your hometown?A: Hmm…well, my hometown is Nantong. It lies at the mouth of Yangtze River, the longest in China. It has a population of 5 million. There‘s quite some places of historical interests there. And the economy there is growing fast in my hometown. The friendly environment has attracted a lot of investment from overseas.I: Miss B, you said you‘d worked for several companies on a part time basis. Is there any other reason for you to work there apart from obtaining some work experience? B: Yeah. Obviously I can make some extra money from that. You know, my mother is now retrenched. It‘s really not easy for my parents to support me. And I don‘t want to be too heavy a burden for them.I: How about you, Miss A? Are you a part time by any chance?A: Oh, yes. But I don‘t work for companies. I teach several private students. I think teaching is a very interesting job, especially when I see my students are making progress. And just as Miss B said, money is an important consideration for me. So I teach for entertainment as well as for cash.Other possible questions:Life:What‘s your name? Where are you from? Do you think the place you are living in is an ideal place for living? Where do you like to live, in the city or in the countryside? Do you live near here? How did you come here?Work: Where do you work? What kind of work do you like? Who do you work for? What do you like best about your work? What do you think of your present job? What do you think of working at home? Do you like your boss? What kind of boss do you like best?Study: Where do you study? What kind of subjects do you like best? Do you like your school? How do you like exams at school?Hobbies: What do you often go shopping for? Do you like sports? What kind of sports do you like best? Do you think football is more popular in China than before? What are you hobbies? What kind of extracurricular activities do you like best? Why are you interested in golf?* * * *Part 2 Mini-presentation: (1 min preparation, 1 min talk)The structure of a good mini-presentation:I.Introduction: one or two sentences. No need to be very long.There are two ways of starting the question in BEC III ―how to…‘ and ‗the importance of…‘，and BEC II questions always start with ‗what is important when doing something‘So, for ‗how to…‘, you can always start with ‗Well, when it comes to xxing…, quite a number of things can be done.‘or ‗Well, as is known to all, it is very important to…The question is of course – how?‘For ‗ the importance of…‘, you can start with ‗Well, in my view, you should not underestimate the importance of …‘ or ‗Well, as is known to all, it is very important to…The question is of course –why?‘For BEC II, you can start with ‗Well, when it comes to xxing…, several vital factors must be taken into account. ‗ or ‗Well, as we all know, many factors must be considered when…, the questions is of course – which ones?‘Basically, ‗how to…‘ asks about methods, ‗the importance of…‘ asks about benefits, and ‘what is important when…‘ asks about factors to consider.II. Main body: 1st point + development sentences2nd point + development sentences(3rd , 4th points + development sentences) ……During the preparation, you should think of at least two points, in the form of key words or key phrases. Then you make a sentence using the each key word or phrase.There are four common ways to construct a development sentence：1.Explanation of the point : In this way, To put it another way, In other words, That is tosay, …so to speak, …let‘s say2.Stating Reasons : As a result, As a consequence, Consequently, Therefore, Due to, Thanks to,On account of3.Giving Examples: Say, For instance, For example, As a good example, By way of example4.Negative hypothesis : If…notBeginning: First of all, To begin with, For one thing, At the first stage, Initially, The company will begin by…Transition: And, And of course, Then, Besides, On the other hand, But more than that, Not only that, Apart from that, And an other thing, On top of that, What‘s more, Beyond those, But most importantly, But above all, Last but not least, Once…, Having (done)…III. Recapitulation or Conclusion: one or two sentences.All in all, In short, In a word, In brief, To summarise, To sum up, To recap, In conclusion, On the whole, Altogether, In a nutshell, To cut a long story shortYou can use the pattern ‗While there are also other considerations in… I believe the factors mentioned above are the most significant ones. ‗for ‗how to…‘ and ‗what is important…‘ questions. For ‗the importance of…‘, you can use ‗While there are also other arguments why… I believe thereasons mentioned above are the most significant ones. ‗* * * *Sample Mini-presentations:A. III-1. Career Development: how to fill a key vacancyWhen it comes to filling a key vacancy, a company will usually follow the same standard procedure. (开题)It will begin by producing an accurate job description of what it would like the successful candidate to do. （要点1，关键词job description）From this, it can then produce a profile of this ideal candidate, which is a list of skills, experience, attributes and so on. （发展1，解释）Having produced this profile, the company must then decide on the best recruitment method to capture a candidate with this profile. （要点2，关键词recruitment method）This might be an internal advertisement or an external advertisement in a newspaper, on the Internet say, even an agency or perhaps a headhunter. （发展2，例子）Having decided on the best recruitment method, the advertisements are then placed or the headhunter contacted and a list of candidates will be then drawn up to be put through t he company‘s recruitment processes. （要点3，关键词recruitment processes）This might be interviews, psychometric tests or even hand-writing analysis. （发展3，例子）This will then produce the ideal candidate for the company.The company will then have to negotiate terms with this candidate （要点4，关键词negotiate terms）and, hopefully, this will result in terms which are both affordable for the company and attractive enough to get the candidate they want. （发展4，解释）Even though different companies vary somewhat in their efforts to fill open posts, the steps mentioned above are very much the norm rather than the exception in any industry. （结论）B. III-11. Recruitment: the importance of having a good CVWell, in my opinion, you should never underestimate the importance of having a good CV. (开题)To begin with, in the majority of cases, your CV is the employer‘s first impression of you. （要点1，关键词first impression）Your first chance to impress your potential employer, let‘s say. （发展1，解释）As you should remember to your advantage, yo u‘ve got only 30 seconds to leave a positive impression on someone, whether he is a customer or a potential employer. （发展1，解释）But more than that, your CV also showcases your essential skills in order to compete in today‘s job market. （要点2，关键词skills）In other words, it provides an illustration of your skills to organize, summarize, prioritize and present information effectively, say, as well as your linguistic and communicative abilities. （发展2，解释）But above all, a CV, by its very nature, also indicates how your qualification and experience match your employer‘s requirements. （要点3，关键词qualification and experience）In this way, your prospective boss will be able to reach a sound decision on your suitability for the position. （发展3，解释）Even though employers these days use a variety of selection techniques, such as analyzing your handwriting or psychometric tests, a good CV is still the single most important part of any application. （结论）C. II-13. What is important when choosing a new supplier? Prices and discounts, ReputationWell, when it comes to choosing a new supplier, several vital factors must be taken into account.To begin with, I think we must consider the price of goods first. We can compare the prices offered by different suppliers and choose the one which is more reasonable. Because only if we get the supply at lower price can we make profits. Of course, it would be even better if the supplier can offer discounts to regular clients.Another point we should also consider is the location of the su pplier. We‘d better choose one who is not too far away from us. If the supplier is too far away, that will most likely increase the cost of transportation.Besides, it‘s also very important to consider whether the supplier is reliable. We would never choo se those who always deliver their goods late or those who can‘t ensure the quality of goods. Because late delivery may bring heavy loss to us, and quality is the lifeline of any business. Otherwise we may lose our own clients. So in this aspect, we must not make any concessions, and lower prices cannot be a valid mitigating factor.While there are also other considerations in choosing a supplier, such as reputation, means of payment, after-sales service, I believe the factors mentioned above are the most indispensable ones.D. II-36. What is important when choosing business premises to rent? Location, Length of contractWell, as we all know, many factors must be considered when choosing business premises to rent, the questions is of course – which ones?From my point of view, we should first take the location into consideration. Some companies choose to locate in office blocks downtown; some would like to be near the largest concentrations of their target customers. It depends largely upon the type of the company in question. Companies that provide services must be located within easy access. So they usually choose those places where there is convenient transportation.Another important facet to consider is the size of the premises. Nowadays, more and more large companies prefer an open, spacious working floor which allows colleagues to communicate and interact freely. Of course, a small company would not rent the whole floor. That will be a waste of space and an unnecessary cost burden.Last but not least, the length of contract should not be neglected. A fixed-term contract islegally binding and can only serve to make your situation worse in times of recession. Whenever possible, flexible contract arrangement should be preferred.While there are also other considerations in choosing business premises, such as rent and facilities, I believe the factors mentioned above are the most indispensable ones.E. III-7. Career Development: The importance of acquiring a range of skills throughout your careerWell, as is known to all, it is very important for a person to acquire a range of skills in the course of his career. The question is of course – why?When he has a range of skills, first of all, he is obviously more competitive than those who don‘t and therefore has better chances of surviving a downturn. To put it another way, companies are likely to retain highly skilled staff members even when mass layoff is inevitable.And that‘s not the only benefit. A person with a range of skills is more likely t o work his way to the top of the corporate ladder. In most companies, whether or not you have the appropriate skills is a relevant criterion for promotion.On the other hand, it will also be easier for a skilled employee to find a job outside his own company if he is not satisfied with his present job. In this way, acquiring a variety of skills in one‘s career offers more professional mobility.So, when all the benefits are taken into account, no wonder acquisition of skills is taken so seriously nowadays.F. III-8. Career Planning: how to assess the career opportunities provided by different types of companiesWell, when it comes to assessing different career opportunities, several vital factors must be taken into account.First of all, the type of company should be taken into consideration. Different types of firms have their own benefits and challenges. In a multinational company., say, you can learn international business management and culture, and as an icing on the cake, you may have more opportunities to travel abroad. However, English is the working language in multinationals. You have to be very good at English to work there. So state-owned companies may better suit some people.Salary should be another important consideration. As everyone knows, multinational companies usually offer higher salaries. But if you have just graduated from college, you shouldn‘t be too concerned about that. As a new hand, it‘s more important to gain more experience through working rather than earn quick money.After salary, we should not ignore other financial rewards in the form of fringe benefits. Some companies offer housing allowance, car allowance, children‘s education allowance in addition to salaries. Still others provide staff with free health club and cafeteria. And high tech firms often supplement salaries with stock options.Although there are also other considerations in assessing different careeropportunities, such as training, location, and good colleagues, I believe the factors mentioned above are the most indispensable ones.G. III-31. Human Resources: how to select the right staff for promotionWell, as is known to all, it is very important to select the right staff for promotion. The question is of course – how?For one thing, qualification definitely counts a great deal. A good qualification, especially an advanced degree, normally indicates high aptitude and a wide range of knowledge and skills. Even though we often hear clichés like ‗But degrees don‘t mean everything‘, in the real world, qualification actually means a lot.That said, there ARE certain skills and knowledge, or what we call flair, that come only from long-time hands-on experience. So it is only natural that the next thing to consider should be experience. Only by accumulating enough experience can an employee be totally at ease with his duties. Besides, experience can also tell us about his performance, track record, and leadership potential.Well, last but not least, personality should also be a factor in any staffing decision. Different positions require different personal qualities. The highest virtues for an engineer engaged in R & D, for instance, would be meticulousness and creativity. Yet for a sales manager, being energetic and outgoing is much more important because sales managers have to leave a good first impression upon their clients. But for any position, hard-working people are always welcome.So to recap, qualification, experience and personality are the three promotion criteria that we all need to keep in mind.H. III-62. Product Promotion: how to promote an imported brandWith so many people these days making a conscious decision to buy domestic products, the pressure on those companies wishing to promote imported brands is greater than ever before.Initially, a company needs to show how their product is superior to the local equivalents. Maybe it‘s better quality; maybe it‘s more stylish; maybe it‘s better image. Anyway, a company needs to show customers the benefits of being more adventurous in their buying decisions, in order to encourage them to move away from the home brands they currently use.Well, beyond that, if you market a product as something exotic or unusual, say, you‘re bound to attract new clients. As you may also have expe rienced, most people have a strong craving for things novel and unfamiliar. Of course, when the sense of curiosity wears off, such a strategy will usually fall short of expectations.Last but not least, cultural stereotypes are also a powerful selling tool. A cosmetics range associated with French chic, for example, is sure to attract customers. And if people are looking to buy a reliable car, there‘s no better label than ‗made inGermany‘. These national associations can also be exploited at the point o f sale. Playing French music in supermarkets, for example, is proven to improve the sales of French wine.All in all, if you want to successfully promote an imported brand, you need to give your customers a good reason to try something a little bit more exciting than their own home brands.I. III-70. Advertising: the importance of stereotypes in advertisingWell, I‘m very much convinced that you should never underestimate the importance of stereotypes in advertising.First of all, a stereotype is something enduring and easily identifiable to a whole national group. When an Asian audience see Eiffel Tower in an ad, they instantly conjure up the romantic image of Paris at night. And with that in mind, any product associated with French chic, say, cosmetics, perfume, and fashion, will become an easy sell. As another example, the German Audi designers in white lab coats are obviously obsessed with perfection. And so we can guarantee that any product we buy from them is going to be designed to perfection the moment we see this ad.What‘s more, stereotypes can make us feel good about our own value systems or customs. An ad targeted at a British audience might pit a refined Londoner against a brash New Yorker and that‘ll give the impression that the product we‘r e selling is obviously full of taste and discretion. And in this way, stereotypes reinforce the positive qualities in the minds of the viewers.And lastly, stereotypes make good comedy because everybody wants to laugh at other countries and people who are different. A fictitious aboriginal tribe once served as the backdrop for a celebrated cell phone ad. The contrast between the modern and the primitive kept the audience in stitches. And of course, if they‘ve had a laugh, they‘re more likely to remember the advert.So to sum up, stereotypes are useful to advertisers because they‘re basically a shorthand. You‘ve got thirty seconds to get your main selling point across. And with a stereotype you can do that in two.J. III-84. Marketing: the importance of packaging products appropriately In recent years, numerous factors have made packaging an important marketing tool.Increased competition and clutter on retail store shelves means that packages now must perform many sales tasks -- from attracting attention, to describing the product, to making the sale. Among these, the first one is undoubtedly the most crucial function. Companies are realizing the power of good packaging to create instant consumer recognition of the company or brand. Nowadays, in an average supermarket, which stocks 15,000 to 17,000 items, the typical shopper passes by some 300 items per minute, and 53 percent of all purchases are made on impulse. In this highly competitive environment, the package may be the seller‘s last chance to influence buyers. It becomes a ―five-second commercial‖. The renowned Campbell Soup Company, say, estimates that the average shopper sees its familiar red and white can 76 times a year, creating the equivalent of$26 million worth of advertising. However, everyone‘s favorite success story on packaging involves the ubiquitous red Coke can. Marketers everywhere have emulated but rarely equaled the marketing power of its simple design. More recently, the picture of a smiling Tiger Woods, the golf guru, appears on the boxes of a certain brand of cereals, apparently to convey an image of fitness, energy, and vitality. The effort has not been wasted – its sales tripled in one year.In brief, while good packaging can serve many practical purposes, it is with its utility in effective product promotion that marketers are primarily concerned.K. III-87. Customer Relations: how to maintain customer interest in a company’s products Well, as is known to all, it is very important for a company to maintain customer interest in their products. The question is of course – how?I think there are several ways to do that. For one thing, we should always make sure that we provide our customers with quality goods and quality after-sales service, as these two aspects are indisputably the lifeline of any business. Continuous new product development and innovation in service are also necessary in reinforcing and expanding customer base.Apart from that, enough emphasis should be laid on the feedback from our customers. If necessary, prompt action should be taken to take care of their needs and demands.Finally, if possible we should provide some incentives to repeat customers. For example, we can grant a certain rebate to them if their purchases reach a certain amount. And offering coupons and free delivery to customers are also effective and feasible methods.All in all, we should try our utmost to keep our customers satisfied and fulfill their expectations. Only by doing so can we maintain clients‘ interest in our products.L. III-113. Production Development: the importance of R & D to a company To illustrate the importance of research and development to some firms, the level of annual investment in research and development by the top ten listed corporations in the States can serve as a telling indicator: each of these firms typically spends more than $1 billion on research and development per year. The question is, why?First of all, firms invest funds in research and development primarily in order to design new products. F or instance, Procter and Gamble‘s R & D resulted in its two-in-one shampoo and conditioner technology. This new technology has been used in its famous Pantene, Head & Shoulders products, which now enjoy a significant market share in various countries.On the other hand, companies also use R & D to improve the products they already produce. Again, Procter and Gamble has improved the technology of Tide detergent more than seventy times. And not surprisingly, Tide is now the leading detergent in North America.What‘s more, R & D can allow one firm a huge competitive advantage and therefore improve revenue streams dramatically. For example, Pfizer, one of the pharmaceutical titans, has successfully obtained patents for such best selling drugs as Benadryl, Listerine and Viagra. In other words, Pfizer now has the monopoly in these lucrative drugs. This ‗license to print money‘ comes directly from Pfizer‘s R & D activities.In short, firms that spend money on R & D have found to their delight that the benefits almost always exceed the expenses.M. III-130. Health and Safety: the importance of a safe working environment for maintaining staff moraleFirms that create a safe working environment not only prevent injuries but improve the morale of their employees as well. I feel strongly that this is something indispensable for any company.First of all, a safe working environment offers peace of mind to staff members and therefore can significantly motivate staff to enhance a firm‘s productivity. As a result, m any leading firms, such as Intel and GE, now identify workplace safety as one of their main goals. Not surprisingly, these are some of the best performing firms anywhere in the world.What‘s more, a safe environment can reduce the occurrence of workplace a ccidents, which are usually a source of staff dissatisfaction and low trust in the management. Taking safety measures can enhance staff loyalty and, in turn, moral. For instance, Levi Strauss and Co. imposes safety guidelines not only in its US facilities but also in Asian factories where some of its clothes are made. Starbucks, meanwhile, has developed a code of conduct in an attempt to improve the quality of life in coffee-producing countries, in an effort to buck against sweatshop-like working conditions. These two companies have been rated highly by their employees.In short, if you want to boost morale among your staff, or to put it in plain words, if you want to see enthusiasm, confidence, or loyalty in your workforce, then safety should have your prior attention.N. III-137. International Business: the importance of a global presence for a company With more mergers and acquisitions than ever before, I think it‘s becoming quite clear that a company in the future will need to have a global presence in order to compete in tomorrow‘s market place. This presence can give a company many competitive advantages.To begin with, say, it can give access to local market knowledge, which can help avoid some very, very expensive mistakes on account of cultural conflicts. The Matsushita Firm of Japan learned this at a price, when they, without knowing the negative connotations of the word in the US, first launched their products under the brand name of ―National‘. Only when they switched to ‗Panasonic‘ did the fla t sale become brisk.On top of that, a global presence can spread the risk of doing business. As the saying goes: Don‘t put all your eggs in one basket. If a company sells to more than one market, it can survive a downturn in any one of those markets, tha t‘s something for sure.And if a company becomes truly global, the size of the company means it can realize economies of scale, say, in advertising or distribution or shipping. It can also move its production from country to country and take advantage of the best conditions at any given time.So I think, all in all, when these things are taken into consideration, it‘s quite clear that any company not looking to establish a global presence in the future may not have a future at all.O. III-138. Business Ethics: how to encourage ethical behaviour from employees Figures show that more and more companies are now reporting their ethical performance and it‘s clear, I think, that companies now have to address the issue of ensuring ethical behaviour amongst their staff. The question is of course – how?To begin with, awareness is key. And in order to promote awareness for ethics, the company needs to put ethics high on the training and staff development agenda. The HR department, say, can sponsor some workshops or seminars on business ethics, or even invite some external experts for this purpose.Once these procedures are in place, the company then needs to spell out an official code of ethical practice and ensure that all employees have access to it and can understand it easily. The company then needs to implement an effective and anonymous system of reporting any breaches of this code. Some companies even benchmark their ethical practices against those of industry leaders and see how they‘re doing.I suppose it‘s also vital that companies ensure that their senior managers set a good example, ‗walk and talk‘ so to speak. If they don‘t behave ethically why should staff?All in all, whatever measures a company adopts, it needs to make staff understand why ethics is important not just to the company but also to themselves as well.* * * *BEC II Part 2 questions:Career 职业题1.What is important when looking for a new job? Location, Salary, Good colleaguesSee C, F--Last but not least, good colleagues are not a minor consideration either. As we all know,。