世纪商务英语写作训练Lesson1备课讲稿

格式：pptx
大小：745.43 KB
文档页数：36

下载文档原格式

世纪商务英语写作训练Lesson 1

About Positive and Negative Language
Group 1: Unfortunately, your order cannot be sent until next week. Your misunderstanding of our January 8 letter caused you to make this mistake. We regret to inform you that we must deny your request for credit. Group 2: Your order can be sent next week. If you had understood our January 8 letter, you have done it correctly. For the time being, we can serve you only on a cash basis.
Basic Patterns of Business Writing
Business messages can be organised either deductively(演绎法） direct order or inductively（归纳法）indirect order, depending on your prediction of the receiver’s reaction to your main idea. When you are going to send good-news and routine messages, deductive approach( direct order) should be adopted. When sending bad-news (negative) messages or trying to persuade the reader, inductive approach (indirect order) should be adopted. To inform to persuade to entertain

商务英语写作教案第一次课

沈阳大学科技工程学院教案2011 ～2012 学年第 2学期课程名称：商务英语写作教师所在院、系：工商管理学生所在专业、班级： 10人资教师姓名：刘淑伟教师职称：讲师“商务英语写作”课程综述本课程的主要内容：本课程以商务英语写作技巧和能力训练为主要内容，把商务工作中可能遇到的各种写作任务融为一体，突出商务写作的特点，强调通俗易懂、简明完整、清楚正确的写作风格和原则，并尽量反映英美国家商务写作方面的最新内容。

本门课分为5大模块：商务英语写作基础、招聘与就业、企业办公管理、企业宣传和企业对外交流等，涵盖了商务基本写作类型，涉及到常用的备忘录写作、电子邮件、企业宣传、商务演讲和商务报告写作等，并有针对性的讲解简历，求职信及商业演讲等内容，将写作知识、写作技能与实际的业务活动有机结合，为学生提供了大量的写作范本，写作技巧和实战训练机会。

为了激发学生自主学习的积极性和加强学生实际应用能力的训练，本课程的每个单元设有4个板块：Having a Clear Picture(摸清门道)、Showing Your Talent Slightly (初露锋芒)、Opening the Treasure Box (打开百宝箱)、Displaying Your Prowess Fully (大显身手)。

课程以课堂讲授法和课堂训练法为主，辅以案例分析法，讲练结合，各个教学环节注重介绍写作的各种语境处理技巧，并结合课堂实践重点进行分析，加强学生的语言解析力。

能有效地提高学生商务英语写作能力。

本课程与其他课程的关系：商务英语写作课程的先修课程为英语专业基础课程和国际贸易实务、人力资源管理等相关专业课程，后续课程为经贸英语翻译等课程。

本课程总学时(学分)数：总学时48学时，学分3分。

本课程的考核方式：无期末考试总成绩构成（1）上交项目作业（每堂课根据情况选择抽交），包括电子版和纸质版，5次，每个占总分比例10%，合计占50%。

商务英语写作讲义

2
商务英语写作讲义
第一章写作基本常识
第 1．1 讲过程与基本要求
第 1．2 讲商务英语写作的基本要求
原则： correcteness clarity conciseness concreteness conylesteness courtesy
○1 correcteness : 改写下列一段话： The first main prevention method that can help our company eliminate employee theft is to perform pre-employment screening of all applicants for positions with our company. This can be a major aid to our company. Which screening technique used in the hiring process is a very important decision because it will either decrease the amount of theft or even Increase it if we are not careful in hiring. We need to hire applicants for positions who have the proper work skills required for the positions and for being successful in the jobs, and applicants who have job-related values in areas such as integrity, service, and safety to ensure that there is less chance that they will engage in employee theft. To ensure this, we need to use pre-employment screening techniques that identify job candidates who possess the qualities of integrity, service, and safety, as demonstrated in their past job performance.

世纪商务英语函电与单证unit 1

e.g. 如你方价格有竞争力，我方将向你方订购手套。
If your prices are competitive, we shall be pleased to place an
order with you for gloves.
现向你方订购100匹印花细布。
We are placing an order with you for 100 pieces of printed
1. in the hope that
希望
in the ho句pe式eo：xf tseetnxhtde./nuddsoistnhbeg. ssstuthhp./.peoxrtte(gnidvest,he.xttoensdb.th给e予su某pp人or某t t样o u东s西)
2. n. 3.
eeeeesse我 Wa我 Wssssxbi.tmgttteett们们a.aaaea.e我WrOr我Wlniawobbbeenbl很写.arwrglllloeeeldeiiiaa:r们们ssis想信.ue’asttWrwhhhwiielseroodnahl早给rmmmt写回xeyrnni.dwitlpp’tvbsseijrd日你eeiekr.nrer.信信ieeeeuaiewwnnnetbeemgc货i与方xxxxywsnttetaesexxiit.ttttttaf给给ogieeeertt期xhhc.oosxEo你,eenik希tktnnntniffreetneinneouye展nodddd你你方bLsttnossnls望nhosgeatisiu/y.stLtt至asooe建Csxhhhrioy方方it.与/svb:nnvgtoeCeeouee…ierel立be开ni,u你o扩sneysadL,iu;e广希希ctnofshca/l直ai延立C方iao大onsiutctlobthd泛dentsfho接望望期tnlftei建ii，信nihneremoosou的reee的oLeh信rf立nA展thp与你mc用,cfh/mt；lhotC,su业atht用eo业i期pohpboegs证e你们tdwpieehr务u大nue证o信务a，odeostsitnLtt方给广ev关量tiphit用o关n给tuo/hslihCea1ifden泛pv系的a建我证t系予beseo,建tty将us展的。建扩rofe展oy。ys立们er立onu信si期联e立大nis期u’bntlltee业最la用业.信系act业s;erthb给ias提证os用务务低ielnin务tnsra予供展Let证sh关qob关报/l关iuaCwn某l，期ibo系tsgii系系价ttohtu人至提hoebnsbu某ys8将u。。i供unso月ss物ie信un;it1ns延he用日esess期sr证sel中at的io交ns

unit 1 世纪商务英语外贸函电

wwwthemegallerycomunit1unit1fundamentalsofmodernbusinessletterwritingfundamentalsofmodernbusinessletterwriting现代商务函电写作的基本知识现代商务函电写作的基本知识世纪商务英语外贸函电logo1thebasicrequirementsofbusinessletterwritingthebasicpartsofbusinesslettersthebasiclayoutformatofbusinessletters?partone?parttwo?partthreecontentscontentslogowwwthemegallerycom2addressingenvelopespracticaltraining?partfour?partfivepartonepartonethepurposesofcommunicationa
LOGO
Part One
3. Clearness/Clarity (清楚) Make sure that your letter is so clear that it cannot be misunderstood. A
point that is ambiguous in a letter will cause trouble to both sides, and further exchange of letters for explanation will become inevitable, thus time will be lost. You must try to express yourself clearly. To achieve this, you should keep in mind the purpose of your letter and use appropriate words in correct sentence structure to fully convey your meaning. When you are sure about what you want to say, say it in plain, simple words. Short, familiar, conversational and straightforward English is what is needed for business letters.

世纪商务英语写作训练(lesson10—lesson18)

you graduated. IF YOU ARE A RECENT UNIVERSITY
GRADUATE, you may want to also include your high school information. Universities/colleges: ____________________________________________________
___________________________________________________ 7. What special skills do you have? (These can include computer programs you are proficient at using, languages you can speak/read/write, or any other special training/ certificates you have received.) _____________________________________________________ 8. What special awards, scholarships, etc. have you received? Include the name of the award and the year. _____________________________________________________
世纪商务英语写作训练
Unit 3
×
Exit
Getting Started Sample Study Composing Your Message Writing Your Message Integrating Your Message Checklist Consolidating Your Skills

世纪商务英语口译第一课教师用书

世纪商务英语口译第一课教师用书第一篇：世纪商务英语口译第一课教师用书Unit OneReception, Check-in and Visit接待、入住酒店、参观考察Section 1 Memory Training 记忆力训练Directions：Listen to the recordings twice.In the first time, repeat the following words and expressions as quickly as possible and in the second time, interpret them into English or Chinese accordingly.Scripts: 机场港口随身携带行李海关手续巴生港务集团友好港口协议行李提取处候机大厅问讯处起飞时间登机牌安检海关旅游签证免税商店电梯初步日程双人间无烟房间朝阳面接待员宾馆大堂入住登记表退房豪华套房五星级饭店用现金支付马拉松营销合伙企业竞争对手赞助商策略接管总部制作者目录代表团展览会流行服装投资潜在顾客经营范围供应商调研成交量商会single roomitineraryluxury suitecheck in to pay by casha tight schedulenon-smoking room the sunny side receptionist hotel lobby elevatordeparture timeinformation desk room chargeenquiry desk waiting hall luggage tag Sister Port Agreement luggage claim tourist visa terminal buildingboarding passsecurity check customsduty-free shopstar-grade hotel 40 percent discount hotel registration form to go through the registration proceduresinnovationperformance revenuesportswearchannelreference business associatemarket surveyChamber of CommerceDirections: Listen to the recordings twice.In the first time, retell each sentence as quickly as possible in the source language and in the second time, in the target language.Scripts: 1.我订一张去伦敦的票。

商务英语写作训练lesson1

Getting Started Sample Study Composing Your Message Writing Your Message Integrating Your Message Checklist Consolidating Your Skills
attractive profile and effective description of products are quite helpful; to learn about the development and problems of the company, a business report is a reliable source; to remind someone of something important, leaving a memo for him or her is rather convenient, so on and so forth,all these activities are concerned with writing. Since no deal would be made without writing, it is necessary to be familiar with the essential elements ofeffective business writings.
×
Exit
沟通的形式
• Nonverbal communication • 1.Pictures • 2.Logo • 3.The size of office • 4.Facial expressions • 5.Eye contact • 6.Gestures • 7.Body language
×

新世纪商务英语unit1ppt

Text I
Warm-up
Background
Detailed Reading
According to the Arts and Humanities Citation Index in 1992, Chomsky was cited as a source more often than any other living scholar from 1980 to 1992, and was the eighth most cited source overall.
Text I
Warm-up
Background
Detailed Reading
④ CBS ()
Text I
Warm-up
Background
Detailed Reading
CBS Broadcasting Inc. (CBS) is a major US commercial broadcasting television network, which started as a radio network. The name is derived from the initials of the network's former name, Columbia Broadcasting System. It is the second largest broadcaster in the world behind the BBC. The network is sometimes referred to as the "Eye Network" in reference to the shape of the company's logo. It has also been called the "Tiffany Network", which alludes to the perceived high quality of CBS programming during the tenure of its founder William S. Paley (1901–90). It can also refer to some of CBS's first demonstrations of color television, which were held in a former Tiffany & Co. building in New York City in 1950, thus earning it the name "Color broadcasting system" back when such a feat was innovative.

商务英语写作课程第一章

Use correct titles and names
This is common courtesy（礼貌）.
Be clear
purpose use of language
simple words and phrases simple paragraphs with the topic sentence at the beginning
关于本课程
目的：通过对本课程的学习能对英语商务信函、商务报告、宣传材料、演示和合同的结构和写作技巧有一定的掌握和了解，具备一定的商务英语写作能力。要求：对商务信函的基本知识有一定了解，掌握常用商务信函的格式规范和各种商务信函中的常用词汇，能够运用一定的模式写作英语商务信函、商务报告、宣传材料、演示和合同等，对商务信函写作水平有一定的提高。
Business Writing
商务写作不同于学术写作 Business Writing is about communicating a message with colleagues,customers, and partners and so on.(English is the lingua franca in the
Writing as a product
This approach to writing sees text types as useful model on which to proceed. Many types of business writing are similar.
re-invent the wheel (waste time)
Use pictures,diagrams, lists and examples Use headings 标题

《商务英语写作》课件Lecture 1 Introduction

2. The purpose of this book:
This book will give you an introduction into the most common types of business writing you are likely to meet.
II. The outline of this book
2. Differences (1) Academic writing at college involves essays or assignments for
a teacher who then corrects the work and awards a grade. (2) Business writing is intended to make business transactions or
❖ Writing involve a number of stages :
❖ (1) Clarifying your aim ❖ (2) Identifying your readers ❖ (3) Generating ideas ❖ (4) Organizing the ideas ❖ (5) Sketching a synopsis ❖ (6) Drafting your text ❖ (7) Revising and editing ❖ (8) Proofreading
❖ Part One Introduction
❖ Chapter 1: Introduction of business writing
❖ Part Two Business Correspondence
❖ Chapter 2: The layout of business correspondences

世纪商务英语基础1--教案

Unit 1 商务语言I. Related Background Information1. Alison ThomasAlison Thomas is a professional freelance writer based in Bristol, southwest England. She has written for a wide variety of magazines and newspapers, including national broadsheets. Her work covers a broad field, from personal finance to pottery, from diving to needlework. Her specialist areas are travel, languages, education and business.2. EurophoneEurophone USA, Inc. is a multi-faceted telecommunications company. Since 1991, Europhone has offered a comprehensive range of telecommunications products and services such as:◆Cellular Phones and Accessories◆Mobile partnered network-based communications services in the U.S. and Europe◆Prepaid Phone Cards◆GSM easy roam pre-paid phone cards◆Long Distance Service◆Internet Service Providers / Prepaid Internet Service◆Laptop ComputersEurophone has developed the Europhone Group of Companies (Inc.) with the following operating divisions: Northern Europe, Central Europe, Southern Europe, America, Asia Pacific, Group Products & Services, and Global platform & Internet Services.Europhone uses TDMA, CDMA, and GSM networks in various parts of the country and the globe to deliver high quality digital voice, messaging and data products. The focus is on leading the market through quality of speed and innovation.3. Confucius, Philosopher◆Born: 551 BC◆Birthplace: Lu, China (now Shandong Province)◆Died: 479 BC◆Best Known As: Chinese Sage◆Also Known As: Kong Fu-ZiConfucius was a teacher, scholar and minor political official whose commentary on Chinese literary classics developed into a pragmatic philosophy for daily life. Not strictly religious, the teachings of Confucius were a utilitarian approach to social harmony and defined moral obligations between individuals and social systems. After his death his pupils collected notes on his sayings and doings and recorded them as the Analects. This compilationwas added to over the years, and many sayings attributed to him are probably only loosely based on his teachings. His approach was formalized into a political and religious system during the Han Dynasty in the early part of the third century. It was embraced by subsequent generations and was the “state religion”of China until the latter part of the 20th century. In recent years critics have condemned Confucianism, characterizing its reliance on tradition as an impediment to modernization.“Confucius”is the Latin rendering of his Chinese name, Kong Fu-Zi, which is sometimes also spelled as Kung Fu-Zi, K’ung-fu-tze, or in other variations. The name is unrelated to the martial art known as kung fu.4. Korean languageOfficial language of North Korea and South Korea, spoken by more than 75 million people, including substantial communities of ethnic Koreans living elsewhere. Korean is not closely related to any other language, though a distant genetic kinship to Japanese is now thought probable by some scholars, and an even more remote relationship to the Altaic languages is possible. Korean was written with Chinese characters to stand in various ways for Korean meanings and sounds as early as the 12th century, though substantial documentation is not evident until the invention of a unique phonetic script for it in 1443. This script, now called Hangul, represents syllables by arranging simple symbols for each phoneme into a square form like that of a Chinese character. Grammatically, Korean has a basic subject-object-verb word order and places modifiers before the elements they modify.II. Language PointsText A1. English may be the language of international business but as Alison Thomas reports, it’s not only non-native speakers who need to learn how to use it effectively.本句是由连词but连接的并列句，后半句是强调句，强调主语non-native speakers。

商务英语课程课件Unit1讲课稿

3. Discuss the following questions:
1) Which do you think are the five most important interview tips? Why?
2) Which of the tips do you disagree with? Why?
4. Key vocabulary
Can you complete the passage with right words or phrases?
When a company needs to __r_e_cr_u_it_ or employ new people, it may decide to ______a_dvtehrteisjeob or ______p_o_sintionthe appointments section of a newspaper. People who are interested can then ________the job by saepnpdlyinfogrin a _________________olretcteorvoefraipnpglilceattioenr (US cover letter) and a ______________ ( US réscuumrriéc)ulcuomntvaitianeing details of their education and experience. A company may also ask __________ to complete a stancadnadridda_t_es____________. The companayp’pslication form ________________H_u_m_a_n_RwesilolutrhceenDespealretcmt etnhte most suitable applications and prepare a __________sh_oorftcliastndidates or __a_p_p_li_c_an_t_s__, who are invited to attend an_in_t_e_rv_i_ew__.

1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。

make the phone call because of the time difference, send Janet an email instead to explain the situation.
M: Hello, this is John in Purchasing. It’s about Janet Smith’s order of January 25th. Can I have a word with her? W: Sorry, John. This is Tom. She won’t be in till tomorrow, but you can leave her a message. M: Thanks. I’m afraid we’ve got one or two problems with some of the items she ordered. She asked for twenty packets of
Getting Started
General Rules of Business Writing
1 Read the following conversation between a man and a woman. Pay attention to the underlined parts. Suppose you could not
Before joining in a company, you need first of all to prepare a good CV or sometimes a proper application letter. When you get the job at last, writing emails or faxes may become one part of your routine jobs. At the same time, memos, letters, reports and so on are also unavoidable in your working life. This book will lead you to experience all these business writings.
green photocopy paper but unfortunately our suppliers have said that although they can send almost any other color right away, they can only send that one to us on Friday. Can you ask her if she’ll take another color — the blue’s nice — or will she wait? W: OK. Is that all then? M: No, there’re a couple of other questions, I’m afraid. The new envelops they’ve sent us are not as wide as the old stock; there’s not much difference but they’re a little narrower. Could you ask her if that’s all right? W: OK. Anything else? M: Oh yes, she asked for another filing cabinet. Can she confirm the size — it could be either two or four drawers — which does she want? If she could let me know as sGeneral Rules of Business Writing
Various e-mails and faxes need to be written to customers, suppliers, distributors, or manufacturers / producers in a company; to win business in the sharp competition, attractive profiles and effective descriptions of products are quite helpful; to learn about the development and problems of the company, a business report is a reliable source; to remind someone of something briefly, a simple memo might be the best choice. All these activities are concerned with writing. Since no deal would be made without writing, it is necessary to be familiar with the essential elements of effective business writings.
新世纪高职高专英语教育类课程规划教材
新世纪高职高专教材编审委员会组编主编任奎艳彭春萍副主编王洗薇冯丽陈述程敏
General Rules of Business Writing
Objectives
General Rules of Business Writing
Be aware of the basic principles of business writing Achieve clarity in business writing Adopt proper you-attitude in business writing Understand what a sentence is

世纪商务英语写作训练Lesson1备课讲稿

合集下载