PPT_Ch15

．119． 《市场营销学》练习题

第十五章 市场营销计划、组织与控制

（一）单项选择题（在下列每小题中，选择一个最合适的答案。）

1、企业的市场营销组织随着经营思想的发展和企业自身的成长，大体经历了_________典型形式。

A．六种 B．四种

C．五种 D．七种

2、现代市场营销企业要建立__________型组织，使企业所有的管理人员乃至每一位员工在这一组织框架内通过信息共享，使企业一切部门和每一个人的工作都围绕“为顾客服务”来展开，市场营销不仅是一个部门的职能，而且是整个企业的经营哲学。

A．产品管理 B．职能

C．产品/市场 D．市场导向

3、市场营销管理必须依托于一定的_________进行。

A．财务部门 B．人事部门

C．主管部门 D．营销组织

4、制定实施市场营销计划，评估和控制市场营销活动，是_________的重要任务。

A．市场主管部门 B．市场营销组织

C．广告部门 D．销售部门

5、“组织”就人而言，是指按一定的宗旨和系统建立的_________。

A．集体 B．计划

C．任务 D．部门

6、设置___________，能够对企业与外部环境，尤其是与市场、顾客之间关系的协调，发挥积极作用。

A．市场营销机构 B．市场营销职能

C．市场营销企业 D．市场营销控制

CHAPTER 15

EQUITY

CHAPTER LEARNING OBJECTIVES

1. Discuss the characteristics of the corporate form of organization.

2. Identify the key components of equity.

3. Explain the accounting procedures for issuing shares.

4. Describe the accounting for treasury shares.

5. Explain the accounting for and reporting of preference shares.

6. Describe the policies used in distributing dividends.

7. Identify the various forms of dividend distributions.

8. Explain the accounting for share dividends and share splits.

9. Indicate how to present and analyze equity.

*10. Explain the different types of preference share dividends and their effect on book value

per share.

Test Bank for Intermediate Accounting, IFRS Edition, 2e

15 - 2

TRUE-FALSE—Conceptual

1. A corporation is incorporated in only one country regardless of the number of countries in

CHAPTER 15

STOCKHOLDERS’ EQUITY

IFRS questions are available at the end of this chapter.

TRUE-FALSE—Conceptual

Answer No. Description

T 1. State a corporation incorporates in.

F 2. Definition of preemptive right.

T 3. Common stock as residual interest.

F 4. Earned capital definition.

T 5. Reporting true no-par stock.

F 6. Allocating proceeds in lump sum sales.

T 7. Accounting for stock issued for noncash consideration.

F 8. Definition of treasury stock.

F 9. Reporting treasury stock under cost method.

T 10. Selling treasury stock below cost.

F 11. Participating preferred stock.

T 12. Callable preferred stock.

T 13. Restricting legal capital.

F 14. Disclosing dividend policy.

F 15. Affect of dividends on total stockholders’ equity.

T 16. Property dividends definition.

T 17. Accounting for small stock dividend.

Management Information Systems 15e

KENNETH C. LAUDON AND JANE P. LAUDON

continuedSystems CHAPTER 15 MANAGING GLOBAL SYSTEMS

CASE 1 Daum Runs Oracle Apps on Linux

SUMMARY Daum Communications, one of South Korea’s largest internet content delivery and

services provider, uses Oracle FIN & HRMS on Linux to maximize business efficiency.

Daum Runs Oracle Apps on Linux

URL /watch?v=ayZ3OLmjAp0; L=3:51.

CASE Daum is one of the most popular web portals in South Korea. The company offers many

Internet services to web users, including a popular free web-based e-mail, messaging service,

forums, shopping, and news. Daum’s success is a reflection of the high level of Internet use

in South Korea. The country has the highest level of broadband users, and one of the most

widespread levels of computer and Internet access.