Unit 2 Establishing Business Relations

e.g.
•
•
5. A closing sentence to round off the enquiry.
e.g.
• •
I look forward to receiving your reply. I look forward to hearing from you.
How to answer such an enquiry letter? • It should be dealt without delay. • Try to be courteous so as to create good first impression on the reader. Remember “A good beginning is half done!”
How to write a first enquiry letter?
Usually it should include:
1. A brief mention of how you obtained his name.
e.g.We were impressed by the selection of sweaters that were displayed on your stand at the ‘Menswear Exhibition’ that was held in Chicago last month. Or From the latest issue of ‘computer world’ we have learned about your software for IBM PCs.
2.
A general introduction of your own company. We are importers in the Rubber trade in Russia and would like to get in touch with suppliers of Rubber. Our company is a subsidiary of Union Garments and we specialize in the import and export of garments.

2) Forward We will forward the goods on receipt of your check.
--to send or ship forward
Notes to the tБайду номын сангаасxts:
3) With a view to (doing) Will you please let us know your trade terms and forward your samples with a view to
补充:Tips for writing sales promotion letters:
1. Match the needs of the target audience
2. Get to the point 3. Sell benefits, not features 4. Include testimonials
.I wonder if you need this product.If you are interested in our products, please kindly give me a reply.
Maybe now you have regular business partners.If so,please leave my message in your mail box, maybe someday it will be useful.
We are a factory of fiberglass in China and our main product is chopped strand mat (CSM) and stitch chopped strand mat and etc.

Part 1 Basic Knowledge Concerned
3. The Main Contents of a Letter for Establishing Business Relations
Generally speaking, the contents of a letter requesting a business relationship include telling the prospective customers how and where their names and addresses are known, self-introducing, indicating your desire to enter into a business relation, or sometimes making general inquiries and expressing your expectation for cooperation or early reply, etc. While for letters in reply to the letters requesting for a business relation, the contents may include expressing your thanks for the incoming letter, expressing your agreement/desire/wish to establish a business relation with the addressor and indicating the action you are going to take.
Unit 2 Establishing Business Relations

1．首先说明信息来源; 2．写信的目的; 3．对你的公司作一个简单的介绍; 4．表达与对方合作和早日收到回复的愿望。

1．首先说明信息来源:如何取得正规可靠的 印象 （information channel/ information sources） The source of information （how you learned of his company）

出口商主动联系进口商目的： （1）扩大交易地区及对象； expand our products into （2）建立长期业务关系； establish long- term business/trade relations with you （3）拓宽产品销路。 expand our products
4、市场调查
Market survey market investigation

Introduction
7. desirous adj.想要的，渴望的 △ be desirous to do sth 热切盼望做某事 be desirous of 接动名词 渴望做某事 They are desirous of entering into direct trade relations with you.

trading
company trade in goods trade in services
5、market In the market for: 要买 We are in the market for wool. Find a market: 找销路 We are trying to find a market for this article.