商务英语写作Unit1

商务英语写作Unit1

课程名称English Writing (2) 课序Chapter 8

授课对象英语专业12级本科授课时间第8周（2 periods）章节标题Chapter 8 Business Proposals & Business Plans

⽬的与要求1.Help the students learn and explain the basics of business proposal writing;2. Enable the students understand and explain some generic formats in proposal;

3. Let the students have a general understanding of the elements of a business plan;

4. Enable the students to identify and explain business plan deployment and controlling.

重点与难点Emphases and difficulties:1.Winning elements of a business proposal.

2.Detailed form for proposal writing.

3.Elements of a business plan

教学办法1. The task-based approach 2. The product approach 3. The process approach 4. The example approach

教学过程组织1.导⼊Overview of This Chapter.

2.讲授提要

1.Introduction to business writing

2.Introduction to Business Proposals

3.Sample Analysis 1

4.Introduction to Business Plans

5.Sample Analysis 2

3.课程⼩结

After learning this chapter, we get to know the process of effective writing of business proposals and business plans, andmaster the types and structures of them. And the differences between these two were also indentified.

4.作业（思考）布置

1. Finish exercises II and IV on page 145 &146.

2. Preview Chapter 9 ---Annual Reports

板书设计Chapter 8 Business Proposals & Business Plans Structures differences

推荐阅读⽂献（⽹

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教学后记

撰写：审核：检查：Teaching Contents:

Period 1&2

Step 1 Lead-in--- Overview of This ChapterBusiness proposals and business plans are repots that allow the audience to evaluate ideas for something new. Businessproposals are often written to fill a need within or outside a business organization, while business plans primarily for bankersor potential financial supporters for a new business.

Step 2 Introduction to Business Proposals

Basics of Business Proposal Writing

1. The definition of a business proposal

A business proposal is one kind of analytical report, written to persuade the reader to follow a plan r course of action to solvea problem, to provide services, or to sell or buy a piece of equipment. It can be written for internal or external uses.

2. Types of Business Proposal

⊙Internal vs. External

⊙Solicited vs. Unsolicited

⊙Large vs. Small3. Winning elements of a business proposal

4. Channels of Proposal

Problems

Solutions Benefits Credibility

Samples

Targeted Personalization

⊙ Oral presentation

⊙ Memo & E-mail proposals

⊙ Letter proposal

⊙ Business/ Technical-report proposals

Generic Structure in Proposals

1.Simple Form for Proposal Writing

⊙External Proposal

A.Introduction

B.Problem identified and defined

C.Objective & goal set

D.Solutions proposed

E.Implementation & measuringF.Costs and timeframe estimated

⊙Internal Proposal

A.Identify the problem

B.Define the problem

C.Generate solutions

http://www.doczj.com/doc/e39886d7f46527d3250ce012.html pare costs with benefits

2.Detailed Form for Proposal Writing

A.Executive Summary/ Abstract

Introduce your company, what you will do or provide to the customer, and

how the customer will benefit from what you propose.

B.Introduction

The writer can begin a proposal with a sentence or paragraph. For instance,

“I request permission to…” is a typical sentence-form introduction.

C.Background Information (optional)

D.Objective and Goal

E.Feasibility of the proposed project

·criteria——criteria are the standards that you apply in a feasibility study

to evaluate the alternative course of action you are considering.

·method——the source of your facts will depend on the nature of your

study: library research, calls to manufacturers, interviews, meetings with

other experts in your organization, surveys, laboratory research, and the

like.

·overview of alternatives

·evaluation

·recommendations

F.Solution & Description of the proposed work

G.Schedule

H.Qualifications

Describe your capability to do or provide what you are proposing. Relevant

prior experience is usually highlighted.

I.Benefits and Costs

J.Conclusions

Managing the RFP Process

1.Basic Components of a RFP

⊙Description of the project⊙Clearly stated needs or requirements

⊙Budget

⊙Time frame

⊙Who has “ownership” of the project?

⊙Potential risks

2.Proposal Evaluation

Sample analysis on page 127

Step 3 Introduction to Business Plans

1. The definition of business plan

A business plan is a written proposal that allows potential supporters to evaluate ideas for a new business venture. It is oftenwritten for financial institutions, consulting firms, or business partners to seek funding, resources or cooperation.

A business plan differs from a business proposal in that the former is created for the purpose of starting a new venture, whilethe latter is for various purposes, such as biding for a contract, selling a new product, adopting a new production method, orpurchasing new equipment.