商务英语函电u4
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Unit 4 counter-offer1.we regret that……2.we regret to say/state that…….3.we note/find with regret that…4.much to our regret5.we feel/are sorry/regretful that…e to terms/business 达成协议,成交7.close a deal/bargain 达成协议,成交8.reduce…by (reduce\decline\cut) 降低了…..9.reduce…to 降低到….10.make are reduction of 降低…..11.declining market 行情下跌的市场,市场疲软12.strengthening/advancing market 行情上升的市场,市场活跃13.weak market 行情下跌的市场,市场疲软14.strong/active market 行情上升的市场,市场活跃15.direct your attention to 着眼于…16.prices are fixed on a reasonable level 价格定位合理17.prices are in line with the current/ prevailing market level 价格与现行市价相符合18.prices are out of line with current/ prevailing market level 价格与现行市价不相符合19.prices (can’t) match/ match up to the current market level 价格与现行市价(不)相符合20.prices are favorable/ workable/ acceptable/ reasonable/ suitable/ competitive 价格优惠/能做的开/接收/合理/何时/具有竞争性21.prices are unfavorable/ unworkable/ unacceptable/ unreasonable/ unsuitable/uncompetitive22.see one’s way clear to do = be able to do = be in a position to do 能够做….23.with a view to doing = in order to do 为了…24.in view of 鉴于25.cover (the increasing) cost 弥补上升的成本26.cover the rise in the cost 弥补上升的成本27.freight cost 运输成本bor cost 劳动力成本29.export cost 出口成本30.increase in freight rate 运费的上升31.increase/ rise in price 价格的上升32.reduction in price 价格的降低33.request for lower price 降价的要求34.request for reducing price 降价的要求35.ask for lower price 要求降价36.in reply 此复37.reply to the letter of April 6 回复4月6号的信38.in this case 在这种情况下39.persuade our customers to accept your prices 劝说我们的顾客接受你们的价格40.even though/ if 即使41.be prepared to do 愿意做….42.prepare to do 准备做…43.result in = lead in 导致44.result from 由于,源自45.market share 市场份额46.market share with great profit 高利润的市场份额47.decline price reduction 拒绝降价48.meet the competition 与其他报价竞争pete with other dealers 与其他经销商竞争50.point out 指出51.make the profit margin thin (thin, narrow, small, little, low) 使利润薄52.leave sb with thin profit margin 留给…薄利润53.bring sb thin profit margin 带给…薄利润54.include thin profit margin 包含薄利润55.sb earn thin profit margin 赚取薄利润56.recommend sb sth 推荐某人某物57.on the recommendation of 在…推荐下58.take A as a substitute for B 用A代替B59.substitute A for B 用A代替B60.replace B by/ with A 用A代替B61.be similar to 与…相似62.the same as 与…相似63.take/ have/ catch/ lose the opportunity to do 利用/拥有/抓住/丢失机会去做…64.make concession on price 做出降价让步65.consider sth = take sth into consideration 考虑某事66.be anxious to do 急切希望做….67.be anxious about/ for sth 担忧….68.meet you half way 折中处理69.agree with sb 同意某人70.agree to do sth 同意做某事71.agree on sth 对…达成协议72.refer to 谈论,涉及73.take effect = affect = put… into practice 生效74.sudden rise/ increase 突然上升75.continual rise/ increase 持续上升76.steady rise/ increase 稳定上升77.frequent rise/ increase 频繁上升78.sharp rise/ increase 急剧上升79.economies in the directions 周边的经济80.stand firmly in the market 站稳市场81.on the earliest date 早日。
Answer Key to Unit 4I. Choose the best answer:1-6 A, C, C, D, A, CII. Translate the following sentences:1.The products you inquired about are no longer in production. They have beenreplaced by a new model.2.I am looking for a company who can inspect our order before shipment. In thisway, we can save money in handling returns and rejections and also avoiddisputes possibly arising from the trading parties.3.When the shipment arrives at Corinth, I will examine the consignment. You canbe sure that I will clear off payment within 30 days after we receive the goods. 4.We are very happy to receive a large order from you after a long time since welast contacted. We will ship your order punctually and look forward to growing business.5.Please exactly follow the contract terms in producing, packing and shipping thegoods.6.As our customers complained about the quality of the previous order, pleasemake every effort in guaranteeing quality. Or we would have to seek alternative suppliers.III. Translate the following:(1)I’d like to order one container(1x40’)of dry ginger. Port of discharge would be Los Angeles. The price terms are CFR Los Angeles, instead of FOB Qingdao. If ocean freight, including DDC and BAF is no more than USD 285.. , that would be for our account.Please make sure storage conditions in the container are as follows: Temperature: 12℃Ventilation: 15m3/hHumidity: 65%May I hear from you soon?Regards,(2)Ocean freight including DDC and BAF is well over USD 2850, which you may know. I have cut the unit price, and cannot take the freight. Prevailing freight is over USD 4000 each 40 ft reefer container. To step up this transaction, I accept USD 3000 plus the original total amount rather than the full amount of the freight.IV. Correct the mistake in each sentence:1.Most of their products are very expensive. However, they do offer a fewreasonably-priced items.2.What do you think about our company’s image? Working as a salesman, I mayget better prospects.4.Newcomers must be acquainted with the methods our company use.5.Building up my new business requires me to work at weekends.6.The b rochures we ordered last week still haven’t arrived.V. Writing Task:写作提示:1. 至少分三段2. 用完整的格式3. 语言准确、清晰4. 语气自然、积极和简洁。
【课题】UNIT 4 Counter-offersⅠ【教材版本】闫兴伯黄宪西.中等职业教育国家规划教材——商务英语函电(国际商务专业).第二版.北京:高等教育出版社,2006【教学目标】知识目标:熟记本单元(还盘)的常见词汇和句型。
能力目标:1. 了解并掌握要求降价还盘的业务思路和信的结构安排。
2. 能看懂并正确书写要求降价还盘的书信。
【教学重点、难点】教学重点:能正确书写要求降价还盘的书信。
教学难点:能正确书写要求降价还盘的书信。
【教学媒体及教学方法】制作PPT。
演示法、讲授法、分组讨论法。
【课时安排】2课时(90分钟)。
【教学过程】第一环节导入1. 复习询盘和报盘的信的结构安排。
2. 学生讨论问题:(见PPT)What does a counter-offer letter usually include?对某些交易条件讨价还价,表明自己的要求或意见。
第二环节新授课1. Pre-Study(1)Terms to LearnA. 教师带读,学生跟读P47-P50的常见词汇。
B. 学生理解并熟记这些单词和表达方法。
(2)Useful SentencesA. 教师带读,学生跟读本单元的常用句型。
B. 学生理解并熟记这些表达方法。
2. Request for Lower Price(1)掌握要求降价还盘的业务思路及信的结构安排(见PPT)A. 还盘信需要给出适当的理由,选择适当的角度,提出适当的条件。
B. 要求降价还盘信要注意表明:要求降价的理由和提出降价的幅度。
C. 要求降价的理由如下:报价高于当地市价、可以用较低的价格获得类似质量的商品、可以从别的供应商处以较低的价格购进该商品、该商品的市场疲软等。
D. 开头句或开头段。
还盘信都是回信,要求降价的还盘信首先仍要感谢对方的报盘,接着表达不能接受报价的歉意。
E. 结尾句或结尾段。
强调希望继续磋商的愿望。
(2)帮助学生读通和理解信文。
(NOTES见PPT)A. In reply to your letter of February 3. 此复你们2月3日的来信。
in reply 此复类似的表达还有:in answer to in response toB. … we regret to state …抱歉地告知类似的表达还有:We very much regret to inform (say) that …Much to our regret, we learnt that …We note (find) with regret that …很遗憾地获悉We feel regretful that …我们感到遗憾/抱歉…C. out of line with the current market level 与市价脱节/与现行价格不一致类似的表达还有:be unworkable 价格做不开be too high for the market 太高于此地市场be on the high side 偏高相反意思的表达有:in line with 与…相一致D. the current market level 市价/现行价格类似的表达还有:the present price / the ruling price / the prevailing pricethe going price / the prevalent priceE. be declining 市场下跌类似的表达还有:weak 疲软相反意思的表达有:strong /firm 坚挺(或有上涨趋势)be advancing 上涨active 活跃F. come to terms 成交类似的表达还有:come to business / close a deal / close a bargain / close the trade (3)学生完成课堂练习P51. V ocabulary review (参考答案见PPT)Homework1.抄写并熟记本单元的常见词汇和句型。
2. P52 Writing PracticeUseful Information:A. What is counter-offer?After the importer receives an offer from its foreign supplier, he may ask to change one or some conditions and then give a reply to the seller. Such reply is called counter-offer. After the seller receives this counter-offer, he may think the reduction asked for is too much, or the date to delivery is too early, and whatever material change he makes, this amendment advice is called a re-counter offer.Of course, after the buyer receives this re-counter, he may send another re-counter offer to his seller. In this way, a business transaction is concluded after several rounds of such business negotiation. There could be many re-counter offers before a business transaction is concluded.B. Structure of counter-offersa. thanks for your partner for his offer or counter-offerb. tell him what shall be amendedc. state your reasons directly why an adjustment is necessaryd. hope to receive favorable reply【课题】UNIT 4 Counter-offersⅡ【教材版本】闫兴伯黄宪西.中等职业教育国家规划教材——商务英语函电(国际商务专业).第二版.北京:高等教育出版社,2006【教学目标】知识目标:熟记本单元(还盘)的常见词汇和句型。
能力目标:1. 了解并掌握拒绝降价还盘、作出降价让步还盘和要求提价的还盘业务思路和信的结构安排。
2. 能看懂并正确书写拒绝降价还盘、作出降价让步还盘和要求提价还盘的书信。
【教学重点、难点】教学重点:能正确书写拒绝降价还盘、作出降价让步还盘和要求提价还盘的书信。
教学难点:能正确书写拒绝降价还盘、作出降价让步还盘和要求提价还盘的书信。
【教学媒体及教学方法】制作PPT。
演示法、讲授法、分组讨论法。
【课时安排】2课时(90分钟)。
【教学过程】第一环节导入1. 复习:什么是还盘?还盘信需要注意什么?2. 学生讨论问题:拒绝降价还盘的业务思路及信的结构安排。
(见PPT)a. 还盘信需要注意以下几点:给出适当的理由,选择适当的角度,提出适当的条件。
b. 定义:拒绝降价还盘就是对买方提出的价格条件的否定还盘。
c. 拒绝降价还盘要注意:强调坚持原价、无法降价的理由。
如:正处于销售旺季、已收到对方所在地区进货商的大量定单、销售利润已低到极限、着眼点在该商品的质量上等,或者推荐对方购买与所要求价格相近的、价格较低的替代商品。
第二环节新授课1. Declining Price Reduction(1)词汇讲解(见PPT)A. level n. 水平,在商贸用语中常引申为“价格”。
e.g. level of living 生活水平level down/up 使降至/提高到同等水平level off 达到平衡或稳定Prices leveled off. 价格趋于稳定B. profit margin 利润类似的表达还有:(a) margin of profit, profit等。
C. thin adj. 薄的,稀少的e.g. thin air 稀薄的空气Your hair's getting thin. 你头发愈来愈少了在商贸用语中常用来说明“利润低”的表达还有narrow, small, little, low, bottom等。
(2)帮助学生读通和理解信文。
(见PPT)A.开头句或开头段还盘信都是回信。
拒绝降价的还盘信首先仍要感谢对方的还盘、表达不同意还盘的歉意。
B.结尾句或结尾段表达希望对方考虑、尽早收到定单、尽管没成交争取以后合作机会等愿望。
C.We would like to point out that the prices we quoted are our lowest level, which makes the profit margin very thin.我们必须指出我们已报最低价,致使我们获利甚微。
D.So we can not see our way clear to make any reduction in the price of this type.因此,我们不可能给这个型号的产品减价。
see our way (clear) to do sth. 有可能做某事;设法做某事。
类似的表达还有:be in a position to do sth.; be able to do sth. 等。
E.with a view to (supporting your sales) 为了(支持你们的销售)。
类似的表达还有:with a (the) view of; in order to; in order that等。
F.It is of the similar quality and function to the substance you demand.它与你们要的货物的质量和功能相似。
(3)课堂练习P55. Vocabulary review 1-3(参考答案见PPT)2. Concession on Price(1)掌握作出降价让步还盘的业务思路和信的结构安排。
(见PPT)A. 定义:作出降价让步还盘就是对买方提出的价格条件有条件地进行减价的反还盘。
B. 作出降价让步还盘要注意:坚持原报价的合理性,突出给予降价让步的动机和意愿。