hnd商务沟通outcome1答案

hnd商务沟通outcome1答案

Summary

The article mainly explains the workforce management should

change in now. It can’t just depend on traditional management

approach. With the development of Globalization, culture different

become an important element to influence the leadership,

management and strategy. The smart manger should learn and

understand it.

The article has four mainly parts, cultural blunder, embarrass the

leader, localize, localize, localize and a 'United Nations Approach'

About cultural blunder, it explain the cultural blunder make the

company face serious problems and potential problems. In the

example about “EraseMan”, the company leader did not consider the

cultural different, so it cause cultural gaffe. It makes Asian staff feel

confused and annoyed. Other manufacturers worldwide will face

much more serious consequence, if they don’t know the different

customs. Meanwhile, Multinational companies also face workforces

that place different values on workplace benefits. For example the

IBM report and Big Blue's Global Human Capital Study 2008

provide more evidences.

About embarrass the leader, it points the leader should make staff

accept leadership roles, it need coaxing and encouragement. Some

cultural is more comfortable to solve problems rather than

depending on other cultural. For example leaders should encourage

Asian staff to use this form of reporting which can embarrass

leadership. And the safety is a problem. In different countries safety

standard is different, some developing countries safety standards

may be lacking.

About third part, the mainly idea is localize. The PPG provides the

direction to the foreign staff. The autonomy has been given in each

regional operation in the dicision process. And it provides intense

training to low-skilled workforces. Onsite and online training courses

both are included. It can help the company’ developing countries get

knowledge from mature regions. It also helps PPG's offshore

workforces understand the strategy, standards and protocols of the

company for each respective region.

In the last part, it emprises cooperation. It points Guardian has

created a companywide "United Nations" which will hold twice

meeting one year. It can make local staff help foreign employees

operate successful. And W.R. Grace has a similar program. The

conference can boost morale and reduce the conflicts between the

staffs that come for different contraries. For example the Germans

and Americans have different communication approaches, and the

company approve method to make they understand other contrary

consumer.

In short, the culture has become an important factor in the

management. The manger should learn, understand and use it to

make the management to be successful.

Intended readers

The mainly intended audiences for the article seem to be the people

who work in administration or management in multinational

companies. It includes manger, CEO or shareholder. Especially those

often involved in international business. The article points the

importance of the culture in the management. It can give the leader

some useful imaginations about the strategy decision. The staff work

in multinational companies will have interest in the article. Especially

some staffs who work in foreign trade department. The article can

help the staff understand the culture different of foreign countries.

And understand other foreigner; it can help them work well. The

teacher who teaches communication can use this article and, the

article can help the students understand better. In fact the article is

easy to understand, general public would read the article.

However, if the writer gives more detailed examples, it will have a

wider audience.

Purpose

The article has two purposes, provide some examples to describe

the importance of culture and make the reader accept his ideas. For

example in the begin of the article the author points understanding

the culture is important. And it lists many examples to emprise the

idea in different aspects. There is not many personal opinions. The

author explains how to deal the cultural difference in management

correctly the through the examples. So the mainly purpose is to

inform not to persuade.

Language

The language is basically semi-formal, easy to read. The sentence

structures and vocabulary is easy to understand. There are no

errors on spelling and punctuations. And the grammar is right. The

sentence general has about 20 words, and the sentences have

different lengths. But there are some long sentences, difficult new

words. It is hard for reader to understand. However there are some