MBA必修课《管理沟通》英文版课件Chapter

situation: study your purpose, lay out your writing schedule, and then profile your audience.
• Gather information: through formal or informal research methods.
• But, making your business messages interesting does not mean using the dramatic techniques of creative writing.
Understanding the three-step
writing process
6. Discuss six ways you can establish a good relationship with your audience.
Understanding the three-step writing process
• Your message must be livelier, easier to read, more concise, and more interesting than ever before.
3. Concise: every message you prepare should be as short as it can be without detracting from the subject.
What is the three-step writing process
• Planning • Writing • completing
Planning business messages

Part IV preparing reports and oral presentations
Chapter 10 planning business reports and proposals
Chapter 11 writing business reports and proposals
Upward flow: executives depend on lower-level employees to furnish them with accurate, timely reports on problems, emerging trends, opportunities for improvement, grievances, and performances.
International communication helps employees do their jobs, develop a clear sense of the organization’s mission, and identify and react quickly to potential problems.
When working in tearify, confirm, give feedback, explore ideas, and credit others.
Communication in organizational
settings
Outsiders may form an impression of your organization on the basis of the subtle, unconscious clues you transmit through your tone of voice, facial expression, and general appearance.

Retail Energy Services Enron Energy Services
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Enron’s chairman resigns (A)
Kenneth Lay, the CEO of Enron, resigned t night, the
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Multileveled Business Ethics
The individual----values concerning the balance between self-interest and common good or fairness. The organization----group conscience for good or evil. The economy----pattern of social,political and economic forces that drives individuals and businesses.
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CHAPTER 3 Communication Ethics
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Chapter Focus
In this chapter you are going to learn: 1. Defining business ethics 2. Three levels of inquiry 3. Three views of decision making and an integrated approach 4. How to make moral judgments 5. Statements of ethical principles

another; some pose very quickly and then revise; others revise as they go along. • However, to municate effectively, you must ultimately plete all three steps.
6. Discuss six ways you can establish a good relationship with your audience.
Understanding the three-step writing process
• Your message must be livelier, easier to read, more concise, and more interesting than ever before.
• Your message must be:
1. purposeful: business message provide information, solve a problem, or request the resources necessary to acplish a goal.
2. Audience-centered: help audiences understand an issue, ask them to collaborate on acplishing a goal, or persuade them to take some action.
• Include any additional information that might be helpful, even though the requester didn't specifically ask for it.

• Use less than a quarter of your time for writing your document.
3. Concise: every message you prepare should be as short as it can be without detracting from the subject.
What is the three-step writing process
• Planning • Writing • completing
Completing
• Revise the message: evaluate content and review readability; then edit and rewrite for conciseness and clarity.
• Produce the message: use effective design elements and suitable delivery methods.
• But, making your business messages interesting does not mean using the dramatic techniques of creative writing.
Understanding the three-step
writing process
Planning business messages
4. Identify five ways to satisfy your audience’s information needs
5. List the factors to consider when choosing the most appropriate channel and medium for your message.

Management communication skills are critical for leaders to motivate and engage employees, convey direction and expectations, and create a positive work environment.
Different cultures have different communication styles, such as direct vs. indirect communication, and high-context vs. low-context communication.
Understanding and respecting cultural differences is essential for effective communication within an organization.
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02
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Strategic Communication
要点三
Strategic communication is the process of planning, implementing, and evaluating communication activities that align with organizational goals and objectives.
Communication processes such as brainstorming, consensus building, and conflict resolution are integral to the decision-making process.

Good Organization Important
For communicator and audience
Poorly organized messages
• waste readers’ • misinterpretation time
struggle to grasp your meaning
a. poor decision making
b. shattered business relationships. (shatter 粉碎 )
• Solution: Include all the necessary information , and before the communication, the communicators had better list out necessary and important information.
Made by Group 2
No.1 Taking Too Long To Get To The Point
• In daily life, most people like to write warming-up paragraphs before getting to the point.
• But if the beginning of a business message was too wordy and not involved the topic, it just waste the audience’s valuable time.
Made by Group 2
Most disorganized communication suffers from problems with clarity, relevance, grouping, and completeness. So we can distinguish four of the most common organization mistakes by communicators.

The informal munication network carries information along the organization’s unofficial lines of activity and power
The grapevine is an important source of information in mosting reports and oral presentations
Chapter 10 planning business reports and proposals
Chapter 11 writing business reports and proposals
Part III writing letters; memos; email; and other brief messages
Chapter 7 writing routine messages Chapter 8 writing badnews messages Chapter 9 writing persuasive message
Outsiders may form an impression of your organization on the basis of the subtle; unconscious clues you transmit through your tone of voice; facial expression; and general appearance
Chapter 3 municating interculturally
Part II applying the threestep writing process
Chapter 4 planning business message Chapter 5 writing business messages Chapter 6 pleting business messages

• Good organization helps your audience understand your message. Accept your message, and save time.
Made by Group 2
CHECKIST:
organzing business messages
Taking too long to get to the point Including irrelevant material Getting ideas mixed up Leaving out necessary information
a. poor decision making
b. shattered business relationships. (shatter 粉碎 )
Made by Group 2
Good organization for communicator
• Saves you time. • Saves you work. • Helps you delegate（委派，转授）.
Made by Group 2
Good organization for communicator
• Saves you time.
Your draft will go more quickly because you won’t waste time putting ideas in the wrong places or composing material you don’t need.
Made by Group 2
Good organizatio you work.
You can use your organizational plan to get advance input(输入) from your audience, so you can make sure you’re on the right track before you spend hours working on your draft.

Planning business messages
Learning objectives: 1. Describe the three-step writing process 2. Explain why it is important to define
your purpose carefully, and list four questions that can help you test that purpose. 3. Justify the importance of analyzing your audience, then list six ways of developing an audience profile.
• Proofread the message: review for errors in layout, spelling, and mechanics.
How does the three-step writing
process work?
• As a general rule, try using roughly half your time for planning-for deciding on your purpose, getting to know your audience, and immersing yourself in your subject matter.
• Informal methods of gathering information will probably be sufficient for most brief business messages.
1. Reading reports and other company documents. 2. Chatting with supervisors, colleagues, or customers. 3. Asking your audience for input. The key to situation: study your purpose, lay out your writing schedule, and then profile your audience.