Financial Statements Analysis on Apple CompanyABSTRACTThe Company designs, manufactures, and markets mobile communication and media devices, personal computers, and portable digital music players, and sells a vari ety of related software, services, peripherals, networking solutions, andthird-party digital content and applications. The Company sells its products worldwid e through its retail stores, online stores, and direct sales force, as well as through third -party cellular network carriers, wholesalers, retailers, and value-added resellers.The Company’s customers are primarily in the consumer, education, enterprise and government markets. The Company sells its products and resells third-partyproducts in most of its major markets directly to consumers through its retail and on line stores and its direct sales force. The Company also employs a variety of indirect distribution channels, such as third-party cellular network carriers, wholesalers, retailers, and value-added resellers. I will introduce about the financial status with two aspects in 2015, and the financial analysis is my importance in my followingcontents.Key words: Financial Status; Net Sales; Net Income.目录1、Net Sales (1)2、Net Income (2)3、Financial Status and Analysis (3)（1）Product Performance (3)（2）Segment Operating Performance (4)4、View on the Future (5)5、conclution (6)Reference (6)Financial Statements Analysis on Apple Company1、Net SalesNet sales rose27.86% or $50,920 million during 2015 compared to 2014. This resulted from growth in net sales of iPhone; ipad, Mac, and services; and Other Products.Growth in 2015 reflects strong sales of iPhone , strong performance of theOther Products and Mac, and continued growth in the Company’s online sales of apps , digital content, and services. Growth in these areas was partially offset by declines in net sales of iPad . All of the Company’s operating segments experiencedincreased net sales in 2015, with net sales growth being particularly strong in the Americas, Greater China and Japan operating segments. Similar to 2014, growth in total net sales was higher during 2015, rising $50,920 million or 28% over the same period in 2014. First half growth in 2015 was driven by iPhone introductions at or near the beginning of 2015.Apple take a lot of concepts and re-purpose them, repackage them, make them beautiful and everybody wants to have them," said Rozolis. "They always had a way to take technology and make it again affordable and easy to use and therefore popular.2、Net IncomeNet income rose.37.49% or $13,884 million during 2015 compared to Income continued rose from 2011 to 2015，Global inflation result in the growth of the manpower cost. In such circumstances, Apple company can still keep a great growth in net income which we kan see the foresight in operating and the control of the market about Apple company, also shows the unique texture and function of Apple products.3、Financial Status and Analysis（1）Product PerformanceWhen it comes to the iPhone, the growth in iPhone net sales and unit sales during 2015 resulted from increased demand for iPhone in all of the Company ’s operating segme nts primarily due to the launch of iPhone 6 beginning in September 2015 and strong on going demand for iPhone 5 and5s. All of the Company ’s operating segments experienc ed increases in net sales and unit sales of iPhone during 2015 compared to 2014. Th e year-over-year impact of higher iPhone net sales in 2015 was partially offset by a 3% rose in iPhone average selling prices in 2015 compared to 2014 primarily as a result of a shift in product mix towards lower-priced iPhone models, particularly iPhone 5. All of the Company ’s geographic operating segments experienced a decline in iPhone ASPs during 2015.Of course, the growth in net sales and unit sales of iPad during 2015 resulted from growth in Mac unit sales in all of the Company ’s operating segments. This growth was driven by the launch of Mac . The year-over-year growth rate of total Mac unit sales w as significantly higher than the growth rate of total iPad net sales for 2015 due to a red uction in iPad ASPs of 15% in 2015 compared to 2014. This decline resulted primarily from introduction of the lower priced iPad mini and the full year impact of the price reduction on iPad air2 made in 2014. The decline in iPad ASPs was experienced to various degrees by all of the Company ’s operating segments.In addition, the increase in net sales of iTunes, software and services in 2015 compare$155,041.00 $23,227.00 $25,471.00 $19,909.00$10,067.00 iPhoneiPadMacServicesOther Productsd to 2014 was primarily due to growth in net sales from the iTunes Store and so on. Growth in the iTunes Store, which includes the App Store, the Mac App Store and the iBooks Store, reflectsContinued growth in the installed base of iOS devices, expanded offerings of iOS apps and related in-App purchases, and expanded offerings of iTunes digital conten But for Apple, there is no great advantage with Mac. During 2015, ipad net sales and unit sales were down or relatively flat in all of the Company ’s operating segments. ipad ASPs increased slightly partially offsetting the impact of lower unit sales on net sales. The decline in ipad unit sales and net sales reflects the overall weakness in the market f or ipad.（2）Segment Operating PerformanceThe Company manages its business primarily on a geographic basis. Accordingly, the Company determined its reportable operating segments, which are generally based on the nature and location of its customers, to be the Americas, Europe, Greater China , Japan, Rest of Asia Pacific and Retail. The Americas segment includes both North an d South America. The Europe segment includes European countries, as well as India, the Middle East and Africa. The Greater China segment includes China, Hong Kong and Taiwan. The Rest of Asia Pacific segment includes Australia and Asian countries, other than those countries included in the Company ’s other operating segments. The Retail segment operates Apple retail stores in 13 countries, including the U.S. The results of the Company ’s geographic segments do not include results of the Retail segment. Each operating segment provides similar hardware and software products and similar services. No matter how many the segments are, we can see that they all keep the increasing trend for the net sales.$93,864.00 $50,337.00 $58,715.00$15,706.00 $15,093.00AmericasEuropeGreater ChinaJapanRest of Asia PacificHere,we just see the result of the Greater China.The growth in net sales in the Greater China segment during2015resulted from two major iPhone introductions during the year.Further contributing to the growth in2015was the introduction of the fourth generation iPad and iPad air2during the secondquarter of2015and an increase in iPhone channel inventory as of the end of2015compared to the end of2014.While net sales in the China segment were up84%for all of2015,this is a great rose for the whole net sales about Apple company.4、View on the FutureIn fiscal year 2015 was the most successful year, Apple revenue growth of 28%, reached nearly $234 billion. This continued success is the results of our commitment to produce the best and the most innovative products in the world, , but also proved that the company team great execution. Apple company are to the holiday shopping season, and their product portfolio is the most powerful, including the iPhone and the iPhone 6 s Plus 6 s, Apple Watch and its expanded casing and new band combination and the Ipad Pro, etc., and new Apple TV set-top box will start shipment.The Company’s future gross margin can be impacted by multiple factors includin g,but not limited to those set forth above in Part I,Item1A of this Form10-K under th e heading“Risk Factors”and those described in this paragraph.In general,gross margi ns and margins on individual products will remain under downward pressure due to a v ariety of factors,including continued industry wide global product pricing pressures,i ncreased competition,compressed product life cycles,product transitions,potential inc reases in the cost of components,and potential strengthening of the U.S.dollar,as well as potential increases in the costs of outside manufacturing services and a potential sh ift in the Company’s sales mix towards products with lower gross margins.In response to competitive pressures,the Company expects it will continue to take product pricing actions,which would adversely affect gross margins.Gross margins could also be affe cted by the Company’s ability to manage product quality and warranty costs effectivel y and to stimulate demand for certain of its products.Due to the Company’s significant international operations,financial results can be significantly affected in the short-ter m by fluctuations in exchange rates.5、conclutionIn short-term solvency, whether it's, current ratio, quick ratio, cash ratio is superior to other electronic products industry for the company. In asset operational efficiency index, from inventory turnover, the company turnover is fastest. From this aspect we can see it also reflects the apple products widely recognized by the market, and achieves good sales performance. In the profitability, the company's gross margin and operation profit is the best in the same industry.Under the leadership of Steve Jobs, Apple has produced products that have changed the way people around the world communicate, obtain information and entertain themselves. Here's a look at Apple’s success and what sets the company apart from other computer companies as it prepares for its founder and visionary leader to step down as CEO.Whether it’s iPods, iPhones or iPads, they have become a part of daily life for people around the world. Technology analyst Francis Lun in Hong Kong said the man responsible is Apple’s chief executive of ficer, Steve Jobs.When you travel, everybody’s got one of these things, an Apple iPad. When I say everybody, I mean little kids, mothers, women who would otherwise be knitting, So we have here a very interesting contrast between the Apple sense of only doing what you can do well, versus the standard industry approach, which is stick in every possible feature you can, but in the end that’s kludgy .Reference[1] The Analysis of Financial Reports on Apple, 2013</link?url=hDp7xSXz_fxfEtmlhQUODgXTiumpaCp1r 90yOxCwLy4R1XSwI8JnrB_1WzX9E1LdqGIx-HMgpuMaN0ihooBQanjUmsqweqn xUWAzf-Pwcs3.html>.[2] 2015 10-K Annual Reports, 2015 </>.。
