京东商城物流发展存在的问题及解决对策分析

京东商城物流发展存在的问题及解决对策分析

摘要：随着电子商务的兴起，人们的消费习惯也随之改变。人们都习惯网上购物，许多电子商业纷纷抓住机会发展起来，但是电子商业在经营运转过程中也遇到许多问题，由线上购物特点和激烈的竞争环境所导致的。比如网上产品发展同质化，创新的成本高，营销模式单一，在货物运输过程中损坏率高等等问题，这一列问题都限制了电子商务业的发展。本文从京东物流基本概念出发，分析当前存在的问题，提出优化物流整体水平的建议。京东商城为了能在激烈的竞争环境中利于不败地位，着力打造属于自己的物流体系，形成自建物流和第三方物流相融合的运营模式，为了增加顾客的满意度，提高员工服务水平，以此扩大京东商城影响力。

关键字：京东商城 自建物流体系 第三方物流

Problems and solutions of logistics development in

Jingdong mall

Absrtact: with the rise of e-commerce, people's consumption habits also

change. People are used to online shopping, many electronic commerce have

seized the opportunity to develop, but in the process of operation of

electronic commerce also encountered a lot of problems, due to the

characteristics of online shopping and fierce competition environment.

For example, the development of online products is homogenized, the cost

of innovation is high, the marketing mode is single, and the damage rate

in the process of goods transportation is high. This series of problems

all restrict the development of e-commerce industry. Based on the basic

concept of JingDong logistics, this paper analyzes the existing problems

and puts forward some suggestions for optimizing the overall level of

logistics. JingDong Mall for In order to increase customer satisfaction

and improve employee service level, we can build our own logistics system

and form the operation mode of integration of self-built logistics and

third party logistics in order to increase customer satisfaction and

improve employee service level. In order to expand the influence of

JingDong Mall.

Keywords：JingDong Mall Self built Logistics system Third party

logistics

目录

一、京东相关简介 ........................................................................................................................... 3

（一)目标市场 ......................................................................................................................... 3

(二）业务模式 ......................................................................................................................... 4

（三）经营理念 ....................................................................................................................... 4

二、京东商城物流建设现状分析 ................................................................................................... 4

（一）运营状况 ....................................................................................................................... 4

（二）第三方物流模式 ........................................................................................................... 5

（三）全国范围内建立物流中心模式 ................................................................................... 6

三、京东商城物流建设存在的问题 ............................................................................................... 6

（一)相关物流基础方面 ......................................................................................................... 6

(二）物流管理水平方面 ......................................................................................................... 6

（三）物流相关政策法规方面 ............................................................................................... 7

（四）电子商务物流配送人才方面 ....................................................................................... 7

四、促进京东商城电子商务发展的物流对策 ............................................................................... 7

（一）物流信息系统及设备方面 ........................................................................................... 7

（二）物流管理水平方面 ....................................................................................................... 8

（三）物流政策法规发面 ....................................................................................................... 8

（四）专业化人才方面 ........................................................................................................... 8

五、案例配送模式分析 ................................................................................................................... 9

总结 ................................................................................................................................................ 10

参考文献......................................................................................................................................... 11

一、京东相关简介

（一)目标市场

京东商城从1998年成立至今，发展迅速。 例如，京东商城已成为中国最大