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房地产营销暖场活动方案7篇房地产营销暖场活动方案篇1一、营销概况：房地产系不动产的商品概念，与其他商品有着本质截然不同的区别，不同于买件衣服那样随心所欲，这是因为买房子价位高，耐用性长。
买主务必经过审情度事、权衡利弊的反复斟酌才能作出决定，而且反弹心理很强，稍有不称心就会改变主意，买主思考的问题，内容丰富，错综复杂，既要考虑得天独厚的地理条件，又要科究优雅舒适的自然环境，楼质、交通、音贝、污染、安全等诸方面的慎之有慎。
由此可见房地产营销深度广，难度大，负荷重，企求在房地产营销上取得卓然显著的成效，并非轻而易举、弹指一挥间，必须加强重视大脑智力投资的力度，具备冰冻三尺非一日之寒的韧劲和毅力。
二、创意理念：房地产营销策划方案要达到尚方宝剑的强大韧劲和力度，必须在创意理念上形成：1、具有高度的自信野心；2、富于竞争，且乐此不倦；3、头脑敏锐，不拘传统；4、感性认识和理性认识相处融洽；5、注重历史，尊重现实，睽重未来。
三、构思框架：1）以塑造形象为主，渲染品味和意念；2）展现楼盘的综合优势；3）体现楼盘和谐舒适生活；4）直切消费群生活心态。
四、实战流程：1、形象定位：对楼盘的综合素质进行整体概括，揭示楼盘从地理位置、物业档次到设计思想、具体细节等到方面的高起点定位。
所谓高起点完全可以从楼盘的整体设计中体现到：吸取园外、境外高档物业经验，处处顾及住户需要，大到小区环境规划设计和公共空间的审美安排；小至空调机位、公共过道采光以及住户户型设计等等，都进行精碉细凿，力争完美。
好东西总有不同之处，因而“不同”二字构成了楼盘这一高档物业的形象基础，使它有机会从众多物业中脱颖而出。
比如：地理位置不同，交通条件不同，物业品质不同，发展商信誉不同，人均拥有空间不同，升值潜力不同，车位数量不同，小区规划不同。
这“八种不同”的明知故问句子成为开发商向楼盘消费对象阐述物业优势的重要线索。
2、主要卖点：对楼盘进行全面分析研究，概括为四个方面的卖点构成：1）地理位置；2）楼盘设施结构；3）楼盘做工用料；4）户型设计。
2024地产项目中式系列暖场活动策划方案一、活动目标：1.吸引潜在购房客户，提高项目知名度和曝光度。
2.加深潜在客户对项目的印象，引发购买欲望。
二、活动内容：1.中式文化讲座：邀请知名文化学者或历史专家为客户介绍中式文化的发展历史、特点和影响，使客户对传统中式文化有更深入的了解，并与项目进行关联。
2.特色美食品鉴会：选择几家特色中式餐厅或私房菜馆，邀请客户前往品尝正宗的中式美食，体验中华饮食文化的魅力，并同时展示项目自带的中式美食餐厅。
3.传统手工艺品展览：展示传统中式手工艺品的精湛工艺和独特韵味，通过现场制作展示和手工体验活动，让客户亲自参与其中，感受中式手工艺的卓越之处，并进一步了解项目中各种中式元素的融入。
4.中式茶艺表演：邀请专业茶艺师现场进行中式茶艺表演，向客户讲解中式茶文化的由来和精髓，让客户亲身体验传统中式茶道的独特魅力，并赠送精选的中式茶叶礼盒。
5.中式服饰展示和试穿：展示传统中式服饰的雅致和韵味，为客户提供机会尝试穿着中式服装，拍摄照片并赠送客户精美的个性化中式服装定制礼品。
三、活动实施：1.确定活动时间和地点，保证方便客户参加和以项目为中心进行活动。
2.制作活动宣传海报和传单，通过线上线下渠道进行广泛宣传，吸引潜在客户的关注。
3.与中式文化机构、餐厅、手工艺品展览馆等进行合作，确保活动内容的高品质和独特性。
5.为客户提供免费的小礼物，如中式茶叶礼盒、中式手工艺品等，增进客户对项目的好感和印象。
四、活动效果评估：2.通过客户反馈和调研，了解客户对活动内容和形式的满意程度，以及对项目的认知和购买意愿的影响。
3.监测活动后期的销售数据和转化率，评估活动对项目销售业绩的影响。
五、活动预算：1.场地租用费用：包括中式餐厅、手工艺品展览馆等活动场地租用费用。
2.活动宣传费用：包括海报传单制作、线上线下宣传渠道费用等。
3.活动物料费用：包括礼品、茶叶、服饰等物料的采购费用。
4.活动人员费用：包括讲座嘉宾、茶艺师、工作人员等的酬劳费用。
房地产暖场活动方案房地产暖场活动方案为了确保事情或工作有序有效开展，通常需要提前准备好一份方案，方案指的是为某一次行动所制定的计划类文书。
那么什么样的方案才是好的呢？以下是小编为大家整理的房地产暖场活动方案，仅供参考，大家一起来看看吧。
房地产暖场活动方案1名城是一座集商品住宅和商业旺铺于一体的社区。
为使名城的销售达到“更上一层楼“的目的，特决定举办中秋晚会。
现对本次中秋晚会实施方案详述如下：一、活动时间20xx年9月12日（中秋节）18：00―21：00二、活动地点名城中心广场三、活动主题望月主题释义：该主题将开发商与中秋有机地结合起来，同时渲染出一种家的温馨氛围，暗喻进入就是回到了家。
四、活动目的1、为业主与开发商之间搭建近距离沟通的平台2、树立开发商企业形象和进一步宣传楼盘3、深度挖掘潜在消费群体五、活动预计参与人数中秋晚会：600人中秋酒会：400人合计：1000人六、活动宣传语“今晚回家吃饭吗？“活动宣传语释义：中秋佳节作为中国一个传统节日，有道是：“每逢佳节倍思亲”，佳节都是家人团聚的时候，故活动宣传语以一种亲人的问询来触发本次活动，这句话也更能引起大众的共鸣，同时也暗喻本次活动将为所有与会者以家的温馨感觉。
七、活动方案及创意构思1、在本次活动中推出当日购房可享受9.18折的优惠促销活动（注：可根据开发商情况酌情制定一些限制条件）；2、制作并随机赠送本次活动文化宣传衫若干；3、制作“名城”字样的中秋印入场卷（造型可参考月饼造型）；以上活动的目的旨在达到强化活动宣传效果和彰显开发商人性化的经营理念。
l中秋晚会为达到更佳的宣传效果和更广泛的认知，本次活动拟将晚会分为两部分：晚会部分和酒会部分，并通过一些活动和环节将两部分有机地结合起来。
晚会内容：晚会以突出家的氛围和格调为主，诠释中秋的内涵和底蕴，弘扬中国传统文化，触发所有与会者的共鸣，并使其能以最快和最自然的方式融入到本次晚会当中，使所有与会者真正体会到家的温馨情怀。
课时17 九5－6Ⅰ. 词形转换1. (2017滨州)Children should be taught how to spend their pocket money ________．(wise)2. (2017扬州)Never give up! Pain always comes with ________．(achieve)3. (2018-2017-2017原创)Every creature has its own way to protect itself. Even plants have their own ways to fight against ________．(enemy)4. (2018-2017-2017原创)In many ________ European countries, you are supposed to take off your gloves before shaking hands.(east)5. (2018-2017-2017原创)John studies hard and he wishes to be a ________ in the future.(law)6. (2018-2017-2017原创)The boy helped the blind girl go across the road. The girl was ________ to him.(thank)7. (2018-2017-2017原创)Later the ________ realized the problem and took actions to improve the situation.(lead)8. (2018-2017-2017原创)To tell the ________, it is my belief that parents shouldn't give children whatever they want.(true)9. (2018-2017-2017原创)I'm very excited about the ________ of being a member of our school basketball team.(possible)10. (2018-2017-2017原创)I had an ________ with my mother yesterday, and now I regret doing that.(argue)11. (2018-2017-2017预测)Lily is so happy because she got a high score in this English ________．(compete)12. (2018-2017-2017预测)A strong wind ________ attacked this poor area, and farmers there suffered heavy losses.(sudden)Ⅱ. 短语翻译1. (2018-2017-2017原创)Swan Lake is a famous dance. It is based on a German ________________．(童话故事)2. (2018-2017-2017原创)Red wine made in France________________ its high quality.(因……闻名)3. (2018-2017-2017原创)My brother is a ________________. He often teaches me how to play it.(篮球教练)4. (2018-2017-2017原创)Cha Jing describes where the finest ________________ were produced and what kind of water was used.(茶叶)5. (2018-2017-2017原创)We are supposed to guess the new word's meaning ________________ look it up in the dictionary immediately.(而不是)6. (2018-2017-2017原创)In the ________________， people pay more and more attention to health.(现代社会)7. (2018-2017-2017原创)________________， if everyone tries his best to protect the environment, our city will become more and more beautiful.(在我看来)8. (2018-2017-2017原创)Columbus is known for the ________________—the new land named America.(重大发现)9. (2018-2017-2017原创)There was a big crowd waiting for the ________________ to start and people were very excited.(开幕式)10. (2018-2017-2017原创)The government ________________ some houses for homeless people.(建立)11. (2018-2017-2017预测)Bob likes ________________ very much, and he always reads them after supper.(科幻小说)12. (2018-2017-2017预测)________________， it's very important to be polite and honest.(首先)Ⅲ. 单项填空1. (2017河南)The plane ________ on the ground for two more hours because of the bad weather.A. ranB. movedC. shookD. remained2. (2017武汉)Even though we're in difficult times, we need to keep hope ________．A. realB. aliveC. freshD. close3. (2017大连)Tony is an honest boy and he never tells a lie. We all ________ him.A. seeB. missC. hateD. trust4. (2017泰州)—Wow, an iPhone 7, what a big surprise! Thanks, darling!—It's your birthday present. But please read the ________ carefully before you use it.A. informationB. instructionC. invitationD. instrument5. (2017泰安)It is accepted by everyone that knowledge is the most valuable________ for human beings.A. standardB. treasureC. inventionD. instruction6. (2017成都改编)Don't worry. If you keep on studying hard, ________ you will make progress.A. easilyB. quicklyC. graduallyD. quietly7. (2018-2017-2017原创)I have a good sense of direction, so I'm never afraid of getting lost in a ________ place.A. familiarB. simpleC. longD. strange8. (2018-2017-2017原创)The players of this sports meeting ________ teachers, students and parents.A. celebrateB. prepareC. includeD. refuse9. (2018-2017-2017原创)Sometimes, body language is a good way to ________ ourselves.A. admireB. appreciateC. describeD. express10. (2018-2017-2017原创)Though the girl has trouble walking on her own, she managed to geta college ________．A. entranceB. degreeC. supplyD. condition11. (2018-2017-2017原创)—Would you like rice or noodles?—________, thanks! I prefer bread.A. BothB. NeitherC. AllD. Some12. (2018-2017-2017预测)—Tony looks sad. What happened to him?—We all ________ him to pass the driving test, but he failed.A. expectB. enjoyC. thankD. choose13. (2018-2017-2017预测)—How do you like the movie Dangal?—________. I would like to see it again.A. It's worth seeingB. Just sosoC. I don't like itD. Not at allⅣ. 完形填空(2017黄石)Friendship, which you think may have lost, will come back amazingly. I had a best friend __1__ the age of 7. Two years later, her family moved to England. Before she left, she gave me a similar bracelet(手镯) to __2__. She said it was like our friendship. She also told me to be __3__ with it and remember our friendship. She __4__ that she would be back to visit me one day.Years passed, __5__ I never saw her. I took the bracelet off, because I thought she might have forgotten me.Guess what! All these years, our parents __6__ kept in touch(保持联系). One day, they decided to see each other at the city where we lived, without telling us. Later that night, when we met, we were both __7__， and of course, very pleased to see each other again. Then we talked about the things that __8__ to us all these years. In the conversation, she found I wasn't __9__ the bracelet she gave me, so she asked why. I explained the __10__ with patience. Then she s aid, “I promised you that I would come back, so here I am today. I always remember our friendship. I will do everythingI can to keep my promise.”1. A. by B. in C. at D. from2. A. mine B. hers C. ours D. theirs3. A. careful B. comfortableC. personalD. wonderful4. A. agreed B. told C. promised D. offered5. A. because B. and C. so D. but6. A. still B. always C. never D. seldom7. A. moved B. surprised C.interested D. worried8. A. happened B. appeared C. introduced D. regretted9. A. dressing B. bringing C. carrying D. wearing10. A. hope B. reason C. purpose D. messageⅤ. 阅读理解A(2017昆明五华区二模)In the eyes of many foreigners, Chinese are the best hosts and the worst guests in the world. They're not really bad guests, but because the guesthost relationship in China is much different from that in some western countries, it appears they are not nice guests. And western hosts sometimes look rude(粗鲁的)in the eyes of Chinese guests.In China, guests are almost like gods. Whenever I enter a Chinese person's home, there is always fruit on the table for me, and someone is quick to bring me a cup of tea or water. In the West, generally the guest is not a god. Acting according to the host's way of doing things is usual behavior for a guest.My wife's mother, a very kind elderly Chinese lady, doesn't smoke. When I see some of her guests smoking in her house, as a nonsmoker, I feel unhappy. Usually I want to stop them directly, but I must realize that in China, to be a good host, she must not do that. In most North American homes, if you are a guest, and the hosts are not smokers, you should not smoke in their house. At the very least, you could ask, “Is it OK if I smoke？” But, don't be surprised if they say, “No, you can't smoke.” In our culture, if you smoke in their home, you are a bad guest, but if they do not allow you to smoke in their house, they are not rude hosts.Guests in China also have special habits. Some western people may not adapt_to these habits very soon. Thankfully my wife is Chinese, so whenever we visit a Chinese family she tells me to buy them a gift. However, giving a gift to a host is not always necessary in my country. So, if you invite international guests to your house, don't be too surprised if they don't bring you agift.In China, you probably won't need to change the guesthost relationship very much because you will probably only be the host, and Chinese are naturally very good hosts. If western hosts invite you to their house, try not to be too surprised if their style of treating you is not what you have expected.1. Many foreigners think that Chinese hosts are the________ in the world.A. most naturalB. most differentC. bestD. worst2. When a western guest visits a Chinese family, he often________．A. wants some giftsB. takes a cup of teaC. buys some fruitD. feels like a god3. If the writer's guests want to smoke in his house, what will he probably say?A. Sorry, you can't smoke here.B. Smoking is a bad habit.C. It's OK if you smoke here.D. Let's smoke together.4. What is the meaning of the underlined phrase “adapt to” in the passage?A. look forward toB. keep close toC. think back toD. get used to5. What is the main idea of this passage?A. Western hosts are always nice to guests.B. People should understand cultural differences.C. Foreigners should learn from Chinese.D. Hosts must do things in the guests' way.B(2018-2017-2017预测)Over the past few years, watching American TV series has become a necessary choice for youngpeople. Most of American TV series have a great sense of humor, such as Friends. __1__ A lot of young people like to watch it because it is about the relaxing lifestyle of a group of six friends living in New York.Some young people say that watching Friends helps them forget the pressure of exams and homework. __2__ Because they show lots of slang(俚语) and accent (口音)of native speakers. For another thing, the ways those characters dress themselves often become the trend(趋势) of the fashion style.__3__ They say that some of their students and children don't complete homework because of TV series. __4__Because they think they can achieve personal happiness by avoiding pressure from school completely.An expert of education says TV series can influence children's lifestyles, and there is nothing wrong with watching them. __5__ As long as we take TV series correctly, our life will be colorful.Ⅵ. 书面表达(2017重庆B卷改编)A Story Between My Friend and Me提示：在我们成长的道路上，朋友是不可或缺的那道风景。
房地产楼盘项目现场暖场活动（五篇材料）第一篇：房地产楼盘项目现场暖场活动房地产楼盘项目现场暖场活动目前，本案在市区售楼处已经完全对外开放，为了扩大项目的影响力，使售楼处肩负更多销售以外的功能，在周边区域甚至整个市场形成话题，增加来访，提升人气，我们现拟定在售楼处内可举行的持续性暖场活动。
一、大主题：锦绣魅力好榜样以榜样之名身体力行，号召组织持续的暖场活动，成为区域内茶余饭后的谈资二、暖场小活动1、观赏类：活动一：冰• 影盛宴① 售楼处门口制作特大有“冰“效果的LOGO，制造灯火通明的效果引起关注。
② 售楼处内部可通过干冰适当制造烟雾效果，以突出“冰影“主题。
③ 售楼处内部组织观看近期优秀电影。
④ 现场准备多种茶歇及冷饮，以备来访客户饮用品尝。
活动二：魔法假日①邀请魔术师现场教学，现场体验近景魔术的神奇魅力，将神秘魔术传授到场嘉宾。
②现场准备茶歇及冷饮，以备来访客户饮用品尝。
活动三：现场素描①邀请画师现场对客户或模特进行素描，以活跃现场气氛，增加人气。
②现场准备茶歇及冷饮，以备来访客户饮用品尝。
活动四：歌声魅影①邀请乐队或歌手现场演绎，以活跃现场气氛。
②现场准备茶歇及冷饮，以备来访客户饮用品尝。
活动五：茶香品茗①邀请茶艺师傅现场表演茶道，同时准备上好茶品邀现场客户共赏。
②现场准备茶歇及水果，以备来访客户饮用品尝。
2、参与类：活动一：激情游戏对战①售楼处外部设置大型活动主题展板，聘请专人穿着游戏主题衣服在门口恭迎来访客户，引起关注。
②通过IPAD链接大屏幕，现场举行多人对战类游戏PK，分组比赛，最终胜利者可获精美礼品。
③游戏譬如：愤怒的小鸟、切西瓜、跳跃忍者等。
④现场准备精美茶歇及饮品，供客户饮用。
活动二：大家来找碴①对多幅经过ps的不同的跟品牌及项目有关的画面进行“找碴”，完成游戏，可获精美礼品②现场准备茶歇及冷饮，以备来访客户饮用品尝。
活动三：欢乐时光①邀请小丑人现场表演，扎出各式各样的气球，赠与来访客户，同时现场教学。
关于房地产暖场活动方案模板5篇我们常说：兵马未动，粮草先行，为了更快的完成工作进度。
我们应尽快制定好一份工作方案，方案是具有指导思想的作用，那我们该怎么去写方案呢？特地为你收集并编辑了房地产暖场活动方案，相信你能从中找到需要的内容！房地产暖场活动方案【篇1】活动目的：1、通过举办一系列活动来提高恒大地产品牌知名度、美誉度。
2、通过举办感恩重阳节活动，形成事件公关效应，宣传恒大地产品牌。
3、展示恒大地产的理念与服务，巩固老客户，拓展新客户。
活动主题：恒大旅游周畅想新生活――箐箐雅苑悠悠我心活动日期：20xx.10月29日――11月1日（上午9:30-12:00；下午2:30-5：00）活动地点：恒大雅苑营销中心会所活动形式：现场以多种形式展现恒大地产集团的用心，主要从展览、互动游戏、表演、赠送、抽奖多种形式结合吃喝玩乐，根据不同的活动主题设置不同的环节吸引客户。
活动前期准备：1、活动执行人员的安排。
2、节目表演人员的安排。
3、活动物料的准备。
4、活动的宣传和人员的邀请。
5、活动现场布置。
现场主要布置物料：1、项目入口大型背景，根据活动内容，设计活动背景立于项目入口，展示、介绍活动。
2、活动现场主题背景。
活动主场布置一块大型活动主题背景板。
3、引导牌布置。
从入口处到营销中心的步道上，根据活动主题沿途用引导牌展示活动信息，吸引客户、营造气氛。
4、礼品摆设。
将包装精致的礼品放在活动现场显眼的位置。
5、气球布场。
将活动现场布置成一个小型花海。
大型展架、引导牌、鲜花等布置x展架气球礼品“恒大旅游周畅想新生活――箐箐雅苑悠悠我心”活动流程表：现场游戏进行中，将为来宾提供各种美食。
精彩舞蹈表演秀：清凉的室内环境，清凉的现场布置，由舞蹈表演家表演一段热舞，集合观众，渲染气氛。
pose达人秀：邀请4 ―5人一组上台，一组人商量在什么样场景，一组人摆出相印的pose。
所有的小组表演玩后主持人邀请5―10人人投票，选出最好的一组和最差的一组，最好的一组获得纪念奖品，最差一组获得惩罚或节目表演换个角度看世界:主持人有请对拍照有兴趣的朋友对现场的各人各物的拍摄，各自选出自己最好的一张进行比赛，选出各种优秀的作品，进行展示，优秀作品个人获得纪念奖品。
活动目的活动基本信息整体思路活动内容集形式CONTENT 工作流程
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活动目的
q通过晚会演出活动，向重要客户、周边居民、渠道、业界做一个某地产即将开盘的预热。
q通过本次活动，建立受众对某地产的认同和信心。
q通过此次文艺演出活动，将某地产推向市场，让某地产深入人心。
活动基本信息
q活动主题：月时光·悦分享
q活动时间:
u2019年2月26日
q活动地点:
u某地产销售中心外
u活动规模: 500人
p与会人员：
u领导、业主、员工、意向客户、社会人员等
活动内容及形式
一、前期宣传（晚会演出前一周时间在各大商超及现场展开派单等形式进行
线下宣传。
线上通过微信等渠道进行宣传某地产。
）
二、晚会演出（晚会演出当天采用传统签到模式。
主持人播报抽中人员的领
奖规则，即凡是中奖者，必须说出项目名称才能领取奖品。
这样可以使来宾记住某地产。
）。
