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Part One
2. Types of Agents
There are mainly two types of agents: general agents and sole or exclusive agents. A general agent may be a firm or a person who acts under instructions from his principal to sell or buy on the best terms obtainable. He charges a commission for his services under certain agreement or contract. A sole agent may be a firm or a person who acts for his foreign principal with exclusive agent rights to sell in a certain area on a commission basis certain commodities supplied by the principal under some agreement. The sole agent will not sell other goods that compete with the principal’s, and for a general agency there is no such undertaking.
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Part Three
Sample 3 A Favorable Reply to the Request for Sole Agency Dear Sirs, We have read your letter of the 15th May and are favorably impressed with the proposal you make us. After a careful review of our relations and the business achievements we have decided to entrust you with the sole agency for our “Tiantan” Brand Men’s Shirts in the territory of Turkey. We have drawn up a draft agreement, which we are sending herewith. Please go over the detailed terms and conditions and advise us whether they meet with your approval. Please be assured that we are always anxious to cooperate with you closely with a view to furthering a mutually beneficial trade. Yours faithfully,