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ByteDance01. Introduction 02.03.04.Name & Image05.Awareness LoyaltyStretchingand Range06.07. Placement & EndorsementLaunch & Lifecycle01. IntroductionIntroductionByteDance is a Chinese technology company that was founded in March 2012 by Zhang Yiming. It is best known for its content platforms such as Toutiao, Douyin, TikTok and others.•ByteDance was founded in anapartment called Jin Qiu Jia Yuan. There,he and his team created Toutiao, whichbecame an instant hit and broughtByteDance to the attention of investors.•Today, ByteDance has become the topunicorn on the Hurun Unicorn List, witha market value far exceeding that of thesecond-place SpaceX by 50 million USdollars.2012Launched Toutiao 2014Rasied $100million inSeries B2016Launched Douyin2017Acquired Musical.ly202has over 60 thousand employees across more than 180 cities in 30 countries 2020hired Kevin Mayerformer head of Disney sstreaming business,as the chief operating officerNovember 2018became the world s mostvaluable startupAugust 2018Merged Musical.ly withDouyin and rebrand itas Tiktok02.Name & Image of ByteDanceWhy TikTok ?•A play on tick-tock•Short & repetitive syllables•Implication of short videos•Energetic and creative•Superior naming technique•Greater appeal and higher exposureto products!Slogan: Make your day In the US(2023):•Over 1.5 billionregistered users •An average usetime of 90minutes dailyHowever... Governments in countries like the United States have been opposed to TikTok for a long timeOn Mar. 24, TikTok's CEO attended a congressional hearing where he was grilled for hours, facing the suspicion and accusation due to the Chinese ownership of ByteDance.03. LoyaltyBytedance has a huge user base. Its products, including Douyin, Toutiao and TikTok, enjoy high user activity and loyaltyworldwide.According to the public records of App Annie, a third-party market data agency, the overseasversion of Douyin has covered more than 150 countries and regions around the world, and has ranked among the top app stores in more than 40 countries.User engagement•Bytedance's products also have a high level of user engagement, with many interactive and social elements embedded in them to facilitate interaction and communicationbetween users.Bytedance's products have a strong reputation amongusers, who generally speak highly of their content and experience.User reputation04.Stretching and RangeBytedancecovering a wide range of fields, includingFeishu,Tiktok, Toutiao, Volcano video, face camera, Wukong Questions and moreStretching and RangeBytedance has a certain user baseand market share worldwideFor example, TikTok has high user activity globally, and in India, TikTok has launchedproducts like TikTok Lite to cater to the low-end market. In addition, ByteDance hasfurther expanded its market position through acquisitions or investments, such asMusical.ly and News RepublicIn addition to its success in short video and news, ByteDance has expanded into other categories, such as games, e-commerce ,search ,medical treatment and health and so on.Stretching and RangeTaken together, ByteDancehas excelled at brandextension, and its continuedefforts to introduce newproducts and enter newmarkets demonstrate itscommitment to brandextension05. AwarenessAwarenessIn China, ByteDance is a well-known Internet company with popular apps such as Douyin, Toutiao, Feishu and others. Therefore, most Chinese users have some degree of awareness of ByteDance.In overseas markets, especiallyin Europe and the United States,users' awareness of ByteDancemay be relatively low, but withthe rapid development ofapplications such as Douyin inoverseas markets, ByteDance'sawareness of overseas marketsis gradually increasing.For younger users,especially those whoregularly use short videoand news apps, theygenerally have a high levelof awareness ofByteDance and a positiveimpression of it.•For some occupation-related users, such as Internet practitioners, marketers, etc., they usually have a high degree of awareness of ByteDance, and they also have a deeper understanding of its performance in relatedfields.Awareness06.Launch & LifecycleDuring the initial stage (2016-2017): Douyin primarily targeted the Chinese market, with its main concept being "Record beautiful life, share an interesting world." During the rapid expansion phase (2018-2019), Douyin began to enter the overseas market, emphasizing the concept of "creating and sharing happiness," and emphasizing that users can find fun and happiness on theDouyin platform and share it with other users.During the vertical expansion phase (2020-present), as Douyin's user base continued to grow and user demands changed, Douyin began to expand into vertical fields.07.Placement & EndorsementVideo editing tools•has a range ofproducts that arespecificallydesigned for thefilm and televisionindustryShort-form video production•Users can producttheir short-formvideo on theirphone,which iseasier and moreconvenient•be distributedquickly and easily.Distribution ByteDance products allowfor easy distribution of content across a range of platforms. For example, TikTok has a function that allows users to share their videos on other social media platforms such as Twitter and Instagram.Celebrity selection•There is no specificspokesperson forByteDance•publicly registeringand using ByteDanceproductsEndorsement formats•video promotions•live-streamed eventsReporter Group 5。
商务英语公司简介范文范文模板及概述说明1. 引言1.1 概述本篇文章旨在介绍商务英语公司的公司简介，并探讨其在商务英语应用领域的意义和影响。
商务英语公司作为一家专注于提供商务英语培训和相关服务的企业，具有丰富的经验和专业知识。
通过深入分析该公司的背景、产品与服务以及商务英语应用案例，我们将进一步了解其在市场竞争中的优势以及对客户群体和整个行业的影响。
1.2 文章结构本文将按照以下结构进行叙述：- 引言部分概述文章内容并说明目的。
- 公司背景部分将介绍公司成立时间与地点、规模与组织结构以及发展历程。
- 产品与服务部分将详细介绍该公司主要产品、产品优势与特点，以及提供的服务范围和客户群体。
- 商务英语应用案例分析部分将针对该公司在商务英语方面的需求进行分析，并评估商务英语在其运营中的应用效果，同时深入探讨其对公司发展带来的影响。
- 结论与展望部分总结文章主要观点和发现结果，展望公司未来的发展方向和挑战解决方法，并对读者提供建议和启示。
1.3 目的本文的目的旨在通过对商务英语公司简介及其商务英语应用案例分析的深入探讨，使读者更全面地了解该公司及其在商务英语领域中的地位和作用。
同时，通过总结结论与展望部分，为该公司未来的发展提供指导和建议，并启发读者对于商务英语应用领域进行思考和进一步研究。
2. 公司背景:2.1 公司成立时间与地点:我们公司于2005年在中国上海成立。
上海作为中国经济中心和国际金融中心，拥有良好的商业环境和丰富的人才资源。
2.2 公司规模与组织结构:目前，我们公司拥有超过500名员工，并在全国范围内设有多个办事处和分支机构。
我们以平等、开放和合作为基础，建立了一套高效的组织结构和管理体系，确保各部门之间的协同工作。
公司实行扁平化管理，分为五个主要部门：市场部、销售部、研发部、客户服务部和行政部。
每个部门都由专业团队负责具体的工作内容，并且定期进行跨部门合作会议以实现信息共享和协调工作。
Something about brands一、阿迪达斯Adidas is one of the world‟s top sporting brands. It is based in Germany and includes other brands like Reebok in its group. The three parallel bars that form its logo is known worldwide. The company bought these “Three Stripes” from a Finnish sports compa ny in the 1950s. Adidas has provided quality sporting goods for decades. They create a very strongbrand lo yalty among consumers. Many people wear Adidas clothes and shoes as a fashion statement. The company also manufactures otherproducts such as bags, glasses and watches. Adidas is heavily intosponsoring sports stars and teams. It is involved in sponsorship deals with the topsoccer, rugbyand cricketteams allover theworld. Itscurrent marketing sloganperhapssums up thecompany‟ssuccess -“Impossibleis Nothing”.阿迪达斯是世界顶级体育运动品牌。
