《商务英语阅读》试题A

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学号姓名密封线试卷编号:8127座位号浙江广播电视大学2006年春季学期期末考试《商务英语阅读》试题2006年7月题号一二三四总分得分得分评卷人Part I Multiple choiceComplete the sentences by choosing from the words below eachsentence(每小题1分,共20分)A.production levelB.class struggleC.socialist construction8.Some organizations can completely redefine______they conduct business to achieve superiorcompetitive adv antage.A.whatB.whenC.how9.By studying business,you can become______and investor and be a better employee.rmed a consumer morerming more consumersC.a more informed consumer10.The factors of supply and demand generally______the price that consumers pay producersfor goods and services.A.add toB.influenceC.cut down11.Markets are______as consumer and industrial markets.A.classifiedB.classifyingC.classifies12.The______could be the precursor to a potential global monetary unit in the second half ofthe21th century.A.eur o monetary unitB.American dollarC.pound sterling13.International business encomp asses all business activities that involve_______.A.exchange within national boundaries电大内1.The continued prosperity needs___________.A.managementB.corporationC.innovationn car comp anies________to attract the discerning western buyers.不 A.develop cheaper carsB.pr oduce competitive adv antagesB.exchanges outside national boundariesC.exchanges across national boundaries14.A nation s______is the difference be tw ee n the flow of money into and out of the nation.A.balance of tradeB.balance of p ayments要C.turn to efficient methods3.Accounting firms frequently_________their audit clients.C.p aymen t of balancebeling provides customers with pr oduct information,some of which is required by_____.A.buy management skills from答B.sell consulting services toC.provide audit assignment for4.The person who is responsible for an individual b ank is called_______.题 A.b ank managerB.financial advisorC.accountant5._______means using the Internet and a website to promote products or services.A.On-line supportB.W e b supportC.Advertising on the w eb6.Mass media pr omotion aims to influence public perception,not only target_____.petitorsB.consumersC.products7.Owing to both domestic circumstances and foreign influences,______is no longer theprincipal contradiction.wB.customerp any16.Hu man resources management decisions and policies should be based________.A.on the requirements of a jobB.by the job s requirementsC.to a job management17.The four types of corporate culture illustrate the relationship of______.A.employees and how they look at their organizations.B.cultures and familyC.incubator and businesses18.Managers hired away from other firms may bring new ideas but may____existingemployees.A.isolate themselves fromB.integrated themselves withC.turn toanizational charts show employees where they_____.A.start their workB.report to the bossC.fit into the comp any s operation20.The funds needed to operate an enterprise are referred to as_______.A.capitalB.resourcesbor得分评卷人P assage1Part III Reading comprehension(每小题2分,共40分)得分评卷人Section A Part II Match(每小题2分,共20分)Richard Brasher,commercial director of T esco s n on-f ood operations,is in the frame for thetop job at Boots,where chief executive Steve Russell is to step down.Brasher is unde rst ood to beon a shortlist that includes S tuart Rose,the former boss of retailing group Arcadia,the T erryDuddy,chief executive of catalogue retailer Argos.Brasher is viewed as a high-flier within T escoand is highly rated by the group s chief executive,T erry Leahy.Choose the correct word or words from the box to complete the p assagemultinational intermediaries pr ecedesubsidiaries joint venture enter intoA firm can enter international mark ets in several ways.It may license a foreign firm to pr od uce and mark et its products.It may export its products and sell them thr oug h foreign21 or its own sales organization.It may22a joint venture with a foreign firm.It may establish its own foreign23.Or it may develop into a24enterprise. Generally,each of these methods represent a deeper involvement in international business than those that25it in this list.Section BChoose the correct word or words from the box to complete the following sentencesfall man age rsdiscount b ank accountInternet technologies26.Can you check that the figures have been enter ed correctly in the.27.There was a dramatic in sales to the USA be tw ee n1997and2000.28.T op set policies,formulate strategies,polices and decisions.29.Selling something at a r educed price is called giving a.30.E-business is about transforming business processes and integrating them with.Boots has been looking for a chief executive and a new chairman since the middle of December,when its current chairman,John McGrath,admitted that the group had not acted fast enough to address strategic issues that were facing it.McGrath is due to step down at the end ofhis contract in the summer,after overseeing the search for a new chief executive.Boots has beentrying to find a way to distinguish itself and its products from the increasing range carried by supermarkets.Last week Sainsbury,the food retailer,said it would be extending its own health and beauty offering after it axed a joint venture trial with Boots.Sainsbury and Boots have been workingtogethe r since2001,but Sainsbury now wants to roll out its own programme in about50stores.Under the original trial,Boots supplied the products,including exclusive lines,to a specific areawithin Sainsbury stores at nine out-o f-town supermarkets.Although both sides ag r eed initial targets had been met,they could not agr ee terms to tak e the sche me forward.Observerssug ge st ed that the two had disagreed over sharing revenues.Boots has confirmed the dep arture of another senior member of manage me nt.Michael Bunting,head of treasury,will leave the comp any in April.Other senior staff who have left recently include Barry Clare,mark eting director,and Ken Piggott,who was man aging director of Boots core business.Questions31-35are based on passage131.Boots,according to the passage,is_______.A.a personB.a supermark etC.a hotelD.a factory32.Richard Brasher is to________.A.become chief executiveB.be on a shortlistC.be a high-flierD.work within T esco33.Brasher is_______.密封线内不要答题题Many of the services needed both by industry and by each of us are provided by theA.scolded badly by T erry LeahyB.highly assessed by T esco s chief executiveC.valued greatly by T escoD.u n de rst ood by T esco34.Sainsbury is a________.A.person who work ed with BootsB.business that wants to work with BootsC.supermark et that has developed its own pr og ram all the timeD.supermark et that stopped cooperation with Boots35.It seems that________.密 A.a lot of people left BootsB.Boots is thriving quicklyC.Boots has decided to reform封 D.Some senior staff have left or will leave Boots线P assage2Large comp anies need a way to reach the savings of the public at large.The same pr oblem, on a smaller scale,faces practically every comp any trying to develop new products and create内new jobs.There can be little prospect of raising the sort of sums needed from friends and people we know,and while banks may agr ee to provide short-term finance,they are generally unwilling to provide money on a permanent basis for long-term projects.So companies turn to the public,Questions36-40are based on passage236.Almost all comp anies involved in new production and development must.A.rely on their own financial resourcesB.persuade the b anks to provide long-term financeC.depend on the population as a whole for financeD.borrow large sums of money from friends and people they know37.The mone y which enables these comp anies to go ahead with their projects is.A.repaid to its original owners as soon as possibleB.raised by the selling of shares in the comp aniesC.ex changed for part ownership in th e Stock ExchangeD.invested in different comp anies on the Stock Exchange38.When the savers want their mon ey back they.A.ask another comp any to obtain their mon ey for themB.look for other people to borrow mon ey fromC.put their shares in the comp any back on the mark etD.transfer their m on ey to a more successful comp any39.All the essential services on which we depend are.A.run by the Government or our local authorities不inviting people to lend them money,or tak e a share in the business in exchange for a share in B.financed wholly by the rates and taxes future profits.This they do by issuing stocks and shares in the business thr ough the Stock要Exchange.By doing so they can put into circulation the savings of individuals and institutions, both at home and overseas.When the saver needs his mon ey back,he does not have to go to the comp any with whom he答originally placed it.Instead,he sells his shares thr ou gh a stockbroker to some other saver who is seeking to invest his money.Government or by local authorities.Without hospitals,roads,electricity,telephones,railways, this country could not function.All these require continuous spending on new eq ui p me n t and new development if they are to serve us properly,requiring more money than is raised thr oug htaxes alone.The Government,local authorities,and nationalized industries therefore frequently need to borrow money to finance major capital spending,and they,too,come to the Stock Exchange.There is hardly a man or woman in this country whose job or whose standard of living does not depend on the ability of his or her employers to raise money to finance new development.In one way or another this new money must come from the savings of the country.The Stock Exchange exists to provide a channel thr ough which these savings can reach those who need finance.C.in constant need of financial supportD.unable to provide for the needs of the population40.The Stock Exchange mak es it possible for the Government,local authorities and nationalized industries.A.to borrow as much as they wishB.to mak e certain everybody saves moneyC.to raise money to finance new developmentsD.to mak e certain everybody lends money to themP assage3They are among the250,000people under the age of25who are out of work in the Netherlands,a group that accounts for40percent of the nation s unemployed.A storm of anger boils up at the g ove rnme nt sponsor ed youth center,even among those who are continuing their studies.“W e study for jobs that don t exist,”Nicollete S teggerda,23,said.After three decad es of prosperity,unempl oyment among10member nations of the European community has ex ceeded11percent,affecting a total of12.3million people,and the number is climbing.The bitter disappointment long expressed by British youths is spreading across the continent. The title of a rock song“No Future”can now be seen written on the brick walls of closed factories in Belgium and France.Recent surveys have found that the increasing ar gument in the last few years over the deployment in Europe of North Atlantic T reaty Organization missiles and the possibility of nuclear war has clouded European youths‟confidence in the future.O ne form of protest tend s to put the responsibility for a country‟s economic troubles on the large numbe rs of“guest workers”from Third World nations,people welcomed in W estern Europe in the years of prosperity.Y oung Europeans,br ou gh t up in an extended period of economic success and general stability,seem to resemble Americans more than they do their own parents.Material enjoyment has given them a sense of expectation,event the right to a standard of living that they see ar ound them.“And so we p ass th e days at the discos,or meet people at the cafe,and sit and stare.”said Isabella Gaulat.“There is usually not mu ch conversation.Y ou look for happiness.Sometimes you even find it.”Questions41-45are based on passage341.What Nicollete S tegerda said in p aragraph2means that_______.A.school education is not sufficientB.what the students learn more than necessaryC.the students cannot get work after graduationD.the students‟aim in study is not clear42.Which of the following is definitely true,according to the passage?A.The y oung people are studying too hard.B.The courses in the youth center are too difficult.C.The governmen t financed the establishment of job-oriented schoolD.The tests given to the youngsters are too difficult43.Which of the following statements is not true?A.The rock song“No Future”expresses the European youths‟disappointmentB.European youths did not expect such a widespread unemploymentC.European youths worry that a new world war might break out in the future.D.Almost half of the guest workers in W estern Europe are unemploy ed now.44.British youths______.A.are trying to find work on the continentB.are sympathetic with the unemployed on the continentC.show their concern for unemployment in France and BelgiumD.have been the first to show their disappointment over joblessness45.It seems that y oung Europeans________.A.look upon life as their elders doB.are more like American that their elders in their way of thinkingC.look more like Americans than their eldersD.expect more from Americans th an from their eldersP assage4There are various ways in which individual economic units can interact with one another.Three basic ways may be described as the mark et system,the administered,and the traditional system.In a mark et system individual economic units are free to interact among each other in the marketplace.It is possible to buy commodities from other economic units or sell commodities to them.In a barter economy,real goods such as automobiles,shoes,and pizzas are traded againsteach other.Obviously,finding somebody who want to trade my old car in exchange for a sailboatmay not always be an easy task.Hence,the introduction of money as a medium of exchange eases transactions considerably.In the modern mark et economy,goods and services are boughtor sold for money.An alternative to the mark et system is administrative control by some ag en ce over all transactions.This agency will issue edicts or commands as to how much of each good and service should be produced,exchanged,and consumed by each economic unit.Central planningmay be one way of administering such an economy.The central plan,drawn up by the government,shows the amounts of each commodity pr od u ced by the various firms and allocated households for consumption.This is an example of complete planning of production, consumption,and exchange for the whole economy.In a traditional society,production and consumption patterns are governed by tradition;every person‟s place within the economic system is fixed by parentage,religion,and custom.T ransactions tak e place on the basis of tradition,too.P eople belonging to a certain group or castemay have an obligation to care for other persons,provide them with food and shelter,care fortheir health,and provide for their education.Clearly,in a system where every decision is madeon the basis of tradition alone,progress may be difficult to achieve.A stagnant society may result.Questions46-50are based on passage446.What is the main purpose of the p assage?A.T o outline contrasting types of economic system.B.T o explain the science of economics.C.T o ar gue for the superiority of one economic system.D.T o comp ar e barter and money-ex change markets.47.In the second paragraph,the word…real‟in…real goods‟could best be replaced by which ofthe following?A.high qualityB.concreteC.utterD.authentic48.According to the passage,a barter econ omy can lead to_________.密封线内不要答题A.rapid speed of transactionsB.misunderstandingsC.inflationD.difficulties for the traders49.According to the passage,who has the greatest degree of control in an administered system?A.Individual householdsB.Small businessesC.Major corporationsD.The governmen t50.Which of the following is NOT menti oned by the author as a criterion for determining a 密person s place in a traditional society?A.Family b ack gr oundB.Age封 C.Religious beliefsD.Custom线得分评卷人Part IV T ranslation内T ranslate the following passages into Chinese(每小题10分,共20分)不P assage1In contrast,a tariff is a tax char ged on imported products.T ariffs directly affect the prices of要products,effectively raising the price of imports to consumers who mu st pay not only for the products but also for the tariff.T ariffs may tak e either of two forms.A revenue tariff is imposed strictly to raise mon ey for the government.But most tariffs in effect today are protectionist tariffs答meant to discourage the import of a particular product.题P assage2Cultural or workplace diversity refers to the differences among people in a work force to race,ethnicity,and gender.With the increase of women,minorities,and immigrants entering the U.S.work force,management is posed with both challenges and competitive advantages.Some organizations are implementing diversity-training pr ograms and working to k eep cultural diversity alive.With the pr oper guidance and man ag eme n t,a culturally diverse organization can prove to be beneficial to all involved.。