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治理能力现代化modernization of governance崇洋媚外blind worshiping of foreign things1.中央空调central air conditioning2.集中供暖central heating3.柜式空调cabinet air conditioner4.壁挂式空调wall mount air conditioner5.临时住处temporary accommodation6.弱冷车厢”内的空调温度要比“强冷车厢”内高2℃ temperature in carriages of cool section is 2 degrees higher than that of cold section1.不忘初心stay true to their original aspirations2.书写了... 新篇章opened a new chapter for ...3.结下了深厚友谊forged a profound friendship4.深化各领域友好交往deepen friendly exchanges in various areas5.拓展务实合作，为两国人民带来更大福祉expand practical cooperation to bring more benefits to both peoples积极致力于发展经济、改善民生endeavor to develop the economy and improve people's livelihood机构改革institutional reform简政放权streamline administration and delegate powers互联网+ 政务服务the Internet Plus government servicesmodel战略资源strategic resources加大科技创新工作力度put more effort in scientific and technological innovation提高稀土开发利用的技术水平raise the technological level of exploitation of rare earths应急管理部the Ministry of Emergency Management启动应急响应activate an emergency response出工作组前往受灾地区sent a work team to the stricken areas指导抢险救灾工作provide guidance in rescue and disaster relief减少经济损失和次生灾害save economic losses and avoid secondary disaster临震预报imminent earthquake prediction破坏性地震destructive earthquake一次性杯具disposable cups环保材料environment friendly materials将打好包的垃圾放在家门口place their bagged householdgarbage at doorstep1.一线城市first-tier cities2.二线城市second-tier cities3.出台了不少优惠政策rolled out favorable policies4.节能环保energy conservation and environmental protection5.创业板growth enterprise market, GEM6.突破关键核心技术make breakthroughs in core technologies7.市场认可度高be well accepted by the market新能源汽车new energy vehicles , NEVs8.发布指导方案release a guideline9.能耗低low energy consumption10污染物排放少low pollutant emission11插电式混合动力汽车plug-in hybrid electric vehicle，简称PHEV12推动智能汽车创新发展promote innovative development of smart vehicles1.电子收费ETC electronic toll collection2.ETC 车道ETC lanes3.货车实现不停车收费allow nonstop passage of freight vehicles4.实现机场、火车站、客运站、港口码头等大型交通场站停车场景ETC 服务全覆盖full coverage of ETC service at airports, railway stations, bus hubs and ports5.取消全国高速公路省界收费站remove almost all expressway toll booths at provincial borders6.实现不停车快捷收费make nonstop, swift collection a reality7.减少拥堵cut traffic congestion1.出境游outbound tourism2.对.. 持积极开放态度keep an open attitude towards...3.中国文化和旅游部发布的旅游提醒the tourism reminder issued by the Ministry of Culture and Tourism4.旅游警示travel alert5.出入境盘查entry-and-exit interrogations6.提高安全防范意识raise safety awareness7.了解旅游目的地治安、法律法规等信息learn about the information about the public security situation and related laws and regulations of tourist destinations8.妥善积极应对respond appropriately and actively1.满足国内消费者的需求meet the demand from domestic consumers2.国产婴幼儿配方乳粉品质the quality of domestic babyformula3.在国外设立加工厂set up factory overseas4.鼓励国外乳粉企业在国内设立外商投资企业encourage foreign enterprises to set up ventures in China5.婴幼儿用品行业industries related to infants and children6.二孩经济second-child economy1.生态足迹ecological footprint2.生态安全ecological security3.加快构建生态文明体系speed up the construction of the ecological civilization system4.生态环境质量实现根本好转 a fundamental improvement in environmental quality5.美丽中国目标基本实现the goal of building a Beautiful China will be basically attained6.我国生态环境质量持续改善China's environmental qualitykept improving1.世界繁荣与稳定the prosperity and stability of the world2.曾多次出现波折、面临困难局面....has seen twists and turns and difficult situations3.缩小分歧bridge differences4.经贸摩擦economic and trade friction5.捍卫国家和人民利益defend the interests of the nation and its people6.无视中美经济结构、发展阶段特点和国际产业分工现实turning a blind eye to the nature of the economic structure and the stage of development in China and the US1.中国农业改革40 周年the 40th anniversary of rural reform in China2.实施乡村振兴战略implement of a rural revitalization strategy3.粮食总产量total grain output4.推动乡村产业振兴revitalize rural industries5.一二三产业the primary, secondary, and tertiary industries6.全力以赴消除农村贫困go to all lengths to eliminate poverty7.“三农”问题issues relating to agriculture, rural areas, and rural people8.农业农村现代化modernization of agriculture and rural areas1.控制游客数量keep crowd sizes down2.实行全网络实名制售票introduce real-name online ticketing3.每日游客总量控制在6.5万人次daily ticketing is capped at 65,0004.提前7天进行网上预约购票purchase tickets seven days in advance5.最佳承载量the best carrying capacity6.暂缓检票suspend admission7.自由行independent travel8.热门景点tourist hotspots1.外来入侵物种invasive alien species2.形成自我再生能力develop a self-reproduction ability3.对生态环境、生产或者生活造成明显损害或者不利影响cause visible damage to or negative impact on the environment, production or daily life4.非本土物种non-indigenous(non-native) species5.外来物种alien species6.化学防治chemical control7.用化学除草剂use of pesticides。
家政专业英语一、单词1. housekeeping- 英语释义：the work involved in taking care of a house, especially cleaning- 用法：可作名词，例如“Good housekeeping keeps the home clean and tidy.”（良好的家政工作使家庭干净整洁。
）- 双语例句：The hotel's housekeeping staff is very efficient.（酒店的家政工作人员效率很高。
）2. cleaner- 英语释义：a person whose job is to clean houses, offices, etc.- 用法：可作名词，如“We hired a cleaner to do the deep cleaning.”（我们雇了一个清洁工来做深度清洁。
）- 双语例句：The cleaneres every Tuesday.（清洁工每周二来。
）3. dust- 英语释义：fine powder consisting of tiny particles of earth or waste matter lying on the ground or on surfaces or carried in the air - 用法：可作名词，如“There is a lot of dust on the furniture.”（家具上有很多灰尘。
）；也可作动词，例如“She dusts the bookshelves every week.”（她每周都擦拭书架。
）- 双语例句：Dust accumulated on the window sill.（窗台上积了灰尘。
）4. mop- 英语释义：a tool with a long handle and a sponge or a bunch of thick strings, used for washing floors- 用法：可作名词，如“Grab the mop and clean the floor.”（拿起拖把清洁地板。
家政涉外英语词性解释与意思：“家政”常见的英语表达有“housekeeping”（名词），指对家庭事务的管理、料理，包括打扫卫生、整理房间、洗衣做饭等家务活动的安排与实施；“domestic service”（名词短语），更强调家庭服务的概念，涵盖家政人员提供的各类服务工作。
“涉外”可理解为“involving foreign affairs /international”，表示与外国相关、涉及国际事务或跨国界的。
所以“家政涉外英语”就是在家政服务领域中，用于与外国人交流、处理涉及国际元素的家政事务时所使用的英语。
用法：在描述家政服务工作内容时，如“Good housekeeping skills are essential for providing quality domestic service.（良好的家政技能对于提供优质家庭服务至关重要。
）”这里“housekeeping”作主语，“domestic service”作宾语。
当提及涉外家政服务特点时，“The international aspect of domestic service requires a higher level of language proficiency.（家庭服务的国际方面要求更高的语言水平。
）”其中“domestic service”作主语。
近义词：“household management”（家庭管理），与“housekeeping”类似，但更侧重整体家庭事务的规划与管理；“home care service”（家庭护理服务），侧重于在家中的护理类家政服务，在一些语境下可与“domestic service”有交集。
双语例句：I'm learning domestic service English to serve international clients. It's like opening a new door to a global career. Won't it be exciting?（我正在学习家政涉外英语以便服务国际客户。
宝洁缩写词汇表P&G 缩写词汇表宝洁缩写词汇表（由A~Z排序）AADAssociate Director副总监AHAccount Handler客户负责⼈APAccount Penetration客户渗透APAccount Payment客户应付ARAccount Receivable客户应收BBCBeauty Consultant美容顾问Baby Care婴⼉护理品类BCPBasic Call Procedure基本访问步骤BDFBrand Development Fund品类发展基⾦BICBest In Class⼀流⽔平BOBranch Office分公司BSBalance Sheet资产负债表BBSBBUCC&CCash and Carry现⾦购物⾃⾏运送商店，如麦德龙CAMPConsumer Analysis in Market Place消费者市场分析CARContent, Action, Result内容，⾏动，结果(叙述⼀件事情的模式) CBACurrent Best Approach⽬前最好的⽅法CBCCore Business Channel核⼼⽣意渠道CBDFCustomer Brand Development Funding 客户品类发展基⾦CCCarbon Copy复写本/副本CD&SCustomer Development &Service客户发展与服务CFSCustomer Finance Service客户财务服务CICompetitor Information竞争者信息CMCategory Management品类管理CMKCustomer Marketing Knowledge消费者市场知识COCounter Operation专柜运作COIConflict of Interest利益冲突CS&LCustomer Service and Logistic客户服务与后勤CSFCoverage Service Funding客户服务基⾦CSRCustomer Service Representative客户服务代表CTFMCustomer Team Finance Manager客户团队财务经理CTLMCustomer Team Logistic Manager客户团队后勤经理CTSCost to Serve服务成本CTSMCustomer Team System Manager客户团队系统经理CSCosmetics Store化妆品店DDAMDistributor Account Manager分销商客户经理DBRDirect Buying Retailer直供零售商Distributor Center分销中⼼DMDirect Mail直接邮寄⼴告DODistributor Operation分销商运作⼩组DOPDaily Order Progress每⽇订单进度DSPMDistribution, Shelving, Pricing, Merchandising 分销，货架，价格，助销DSRDistributor Sales Representative分销商销售代表DTLMDistributor Team Logistic Manager分销商后勤经理DSDepartment Store百货商场EEAEfficient Assortment⾼效的货架摆放原则ECREffective Consumer Response⾼效消费者回应EPIEffective Product Introduction⾼效的产品介绍EPPEfficient Promotion & Pricing⾼效的促销与定价EREfficient Replenishment⾼效补货FF&HCFamily & Home Care家庭护理品类FMCGFast Moving Consumer Goods快速消费品FMOTFirst Moment of Truth第⼀真理时刻FYFiscal Year财年FYTDFiscal Year To Date本财年截⽌到今天FCFeminine Care妇⼥护理品类GGMGeneral ManagerGOGeneral Office总部办公室HH&,索沛反作弊器SAC（请升级⾄V1.12版）;S Head & Shoulder海飞丝HMHyper Market⼤卖场HCHair Care洗护发品类HOHandle Objection处理反对意见HQHeadquarters总部HPGHigh Potential Grocery⾼潜⼒⾷杂店IISCIn Store Consultant店内顾问ISPIn Store Presence店内表现JJASOJuly, August, September, October七/⼋/九/⼗⽉JBPJoint Business Plan联合⽣意计划KKAMKey Account Manager客户经理KBDKey Business Driver核⼼⽣意驱动因素KDMKey Decision Maker关键决策者LLDYLaundry织物护理品类MMFTMulti-function Team多功能⼩组MMMarket Manager市场经理MS&PMarket Strategy & Planning市场策略&,芬兰⼩⼦经理Shayan加盟4Kings_105;计划部MAMJMarch, April, May,600$引起的致命差异_101, July三/四/五/六⽉MMMini- Market⼩型超市MTModern Trade现代零售渠道MWMulti-Wholesale综合批发NNOCNational Outlet Coverage全国商铺覆盖NOSNet Out Of Sales净销售额NDJFNovember, December, January, February⼗⼀/⼗⼆/⼀/⼆⽉NRONational Retailer Operation全国零售商运作⼩组NHPGNon-High Potential Grocery⾮⾼潜⼒⾷杂店OOCOral Care⼝腔护理品类OGSMObjective, Goals, Strategy, Measure⽬的，⽬标，策略，衡量标准OIOff Invoice发票抵扣OMOperation Manager运作经理OOSOut of Stock缺货OSDOff Shelf Display货架外陈列PPCCPersonal Clean Category个⼈清洁品类PMProject Manager项⽬经理PSProduct Supply产品供应PVPayment Voucher⽀付凭单PVPPurpose, Value, Principle⽬的，价值观，原则PWPaper Wholesale纸品批发QQAQuality Assessment质检QPPQuarterly Promotion Priorities季度促销重点RR&RRoles & Responsibility⾓⾊与职责RDRegional Distributor区域分销商RDCRegional Distribution Center区域分销中⼼ROIReturnal of Investment投资回报RPSRetail Performance Standard零售标准RT&DRecruiting, Training, Development 招聘，培训，发展SSCSkin Care护肤品SKUStock Keeping UnitSMSuper Market超级市场SOPStandard Operation Process标准操作流程SRPSuggested Retail Price建议零售价Sub-DSubsidiary Distributor⼆分TTDCTotal Deliver Cost配送成本TFITemporary Funding Increase临时基⾦追加TOMTotal Order Management全⾯订单管理TPRTemporary Pricing Reduction临时降价TQMTotal Quality Management整体品质管理TRCTop Retailer Channel重点零售客户渠道TSMTop Store Merchandiser零售⼤店助销员TSRTotal Share-holder Return股东总收益TTTraditional Trade传统零售渠道UUMUnit Manager区域经理VVCValue Creation价值创造VPVice President副主席VSVidal Sasoon沙宣WWCWorking Capital营运资本WHPWhisper护舒宝WSWholesale批发WTDWeighted Distribution权重分销YAYear Ahead去年CBD: Customer Business Development客户发展部CMK: Consumer & Market Knowledge市场研究部MKT: Marketing市场部F&A: Finance & Accounting财务部PS: Product Supply产品供应部HR: Human Resources⼈⼒资源部IDS: Information & Decision Solutions信息与策略⽅案部R&D: Research & Development研究开发部DSN: Design设计部Legal法律部。
劳务用工外包管理方案英语Labor Outsourcing Management Plan.Purpose.The purpose of this plan is to provide a framework for managing the outsourcing of labor services. This plan will help to ensure that outsourced labor services are managed in a way that is consistent with the organization's goals and objectives.Scope.This plan applies to all outsourced labor services, including:Temporary staffing.Contract labor.Independent contractors.Definitions.Labor outsourcing: The procurement of labor services from an external provider.Vendor: An external provider of labor services.Service level agreement (SLA): A contract between the organization and the vendor that defines the specific services to be provided, the performance standards, and the payment terms.Roles and Responsibilities.The following roles and responsibilities are involved in managing outsourced labor services:Organization: The organization is responsible for developing and implementing this plan. The organization should also appoint a project manager to oversee theoutsourcing process.Vendor: The vendor is responsible for providing the labor services in accordance with the SLA. The vendor should also have a project manager to work with the organization's project manager.Project manager: The project manager is responsiblefor overseeing the outsourcing process and ensuring that the SLA is met. The project manager should also work with the organization's project manager and the vendor's project manager to ensure that all parties are working together effectively.Outsourcing Process.The outsourcing process typically involves thefollowing steps:1. Develop a sourcing strategy. The organization should develop a sourcing strategy that outlines the goals and objectives of the outsourcing initiative. The sourcingstrategy should also identify potential vendors and evaluate their capabilities.2. Create a service level agreement (SLA). The organization should create an SLA that defines the specific services to be provided, the performance standards, and the payment terms. The SLA should be negotiated between the organization and the vendor.3. Select a vendor. The organization should select a vendor that has the capabilities to meet the organization's needs. The organization should also consider the vendor's experience, reputation, and financial stability.4. Implement the outsourcing initiative. The organization should implement the outsourcing initiative in accordance with the SLA. The organization should also monitor the performance of the vendor and make adjustments as needed.Management.The management of outsourced labor services should include the following activities:Performance monitoring. The organization should monitor the performance of the vendor against the SLA. The organization should also conduct regular audits to ensure that the vendor is meeting the SLA.Risk management. The organization should identify and mitigate the risks associated with outsourcing labor services. The organization should also develop a contingency plan in case the vendor is unable to meet the SLA.Communication. The organization should maintain open communication with the vendor. The organization should also provide regular feedback to the vendor on its performance.Benefits of Labor Outsourcing.There are a number of benefits to labor outsourcing, including:Cost savings. Labor outsourcing can help organizations to save money on labor costs.Flexibility. Labor outsourcing can provide organizations with the flexibility to scale up or downtheir workforce as needed.Access to skilled labor. Labor outsourcing can give organizations access to skilled labor that may not be available in the local market.Improved efficiency. Labor outsourcing can help organizations to improve their efficiency by freeing up internal resources to focus on other tasks.Challenges of Labor Outsourcing.There are also a number of challenges associated with labor outsourcing, including:Quality control. Organizations need to be careful toensure that the quality of the services provided by the vendor meets their expectations.Vendor management. Organizations need to be able to manage the vendor effectively to ensure that the SLA is met.Compliance. Organizations need to ensure that the vendor is compliant with all applicable laws and regulations.Conclusion.Labor outsourcing can be a valuable tool for organizations that need to reduce costs, gain flexibility, and access skilled labor. However, it is important to carefully consider the challenges associated with labor outsourcing before making a decision to.。
广告行业常用英文America Association of Advertising 美国／广告代理商协会advertising 广告、广告活动advocacy advertising 倡导型广告Account Executive 客户主管Account planning 客户策划Account Services 客户部Advertise 广告主Advertising Department 企业广告部agency 广告代理商Art Director 美术指导bid [bid] 广告竞标business-to-business advertising (B2B a dvertising) B2B广告brand image 品牌映象capitalism 资本本主义，资本运营commercial advertising 商业广告communication process 传播过程comparative advertising 比较广告consumer advertising 消费品广告consumerism 消费模式client 客户Copywriter 广告撰告人Creative Department 创作部Creative Director 创意总监deceptive advertising 虚假广告design 设汁稿end-user 最终用户、实际使用者industrial advertising 工业广告institutional advertising 社团机构广告Management Supervisor 管理监督Market share 市场占有率national advertising 全国性广告noncommercial advertising 非商业广告pitch 提案professional advertising 业服务型广告public service advertising(PSA) 公益广告puffery 吹捧式的广告qualitative 定性的quantitative 定量的retail advertising 零售商广告Sister agency 同属同-集团的广告公司supplier 制作公司Traffic Department 流程协调部Brainstorming 头脑风暴法Campaign 广告攻势Commercial 影视广告片coupon 赠券、折价券logo 品牌标识magazine 杂志media budge 媒体预算media mix 媒体组合medium 媒体(指某个媒体) metropolitan 大都会的outdoor 户外媒体promotion 推广用品public relations(PR．) 公共关系radio 广播媒体Situation Analysis 背景分析Slogan 广告口号Television program 电视节目Drive-time 交通高峰时间So big 做大Numbers 数据Yeah 是的(对啦)A priori 先验估汁(演绎法)A posteriori 实测值(归纳法) debranding 品牌屏蔽测试depth Interview 深度访谈desk research 案头调研dichotomous question 两分问题double-barreled question 两难问题double-blind 双盲测试(指实验组和对照组)fatigue bias 疲劳偏差fieldwork 现场调查focus group 焦点小组interview 访谈market research 市场调查mystery shopping 以购物为掩护的调查observation 观察panel 重复凋查样本群participant 参与者population 总人口，总体sample 抽样误差skew 歪曲survey 调查tabulation 统计制表boil down to 归结为hard-and-fast 明确易懂pretty much 大致上community relation 社区关系competitor 竞争者、对于content integration 软性广告cost effective 广告成本效益creative 创意government relations 政府关系grass roots marketing 贴身式营销industry 行业integrated marketing communication 整合营销传播litigation 起沂，诉讼markets 市场组合media service 媒介代理merger 企业合并online advertising 在线广告point-of-purchase （pop）焦点广告position 定位print 平面广告媒体publics 公众群体strategic philanthropy 策略性公益事业strategy 策略、策划target audience 目标受众digital 数字化co-marketing 联袂营销conference 会议consulting 咨询corporate identity 企业识别culture-specific 文化(民族)特性demographic marketing 人口统汁特征营销direct mail(DM) 直邮广告direct marketing 直销event planning 活动策划exhibition stand 展台integrated branding 整合品牌传播internal corporate communications 企业内部沟通investor relations 股东关系nontraditional 非传统的packaging 包装product placement 产品涉入promotion 活动psychographic 心理统汁的retail 零售retail space 零售市场区域sales promotion 促销活动sponsorship 赞助trade channels 业务渠道vertical publications 行业刊物viral marketing 传染式营销best face forward 展现最佳面貌speak with One voice 统一传播口径the edge 优势Billboard 广告路牌Blow in card 报刊广告插页Bulldog edition 报纸的早发版Car card [ka：ka：d] 车厢广告Counter advertising 异议式、对抗式广告Display advertisement 陈列式广告Electric spectacular 霓虹灯广告Free-standing insert 非装订广告插页House organ 企业专刊(杂志) Insert 广告插页Island display(超市内)堆头式陈列mail-order advertising 邮购广告network 电(视)台网out-of-home advertising 家外媒体painted bulletin 手绘广告牌panel 广告牌pass-along reader 传阅读者poster panel 用印刷画面拼贴的广告牌shelf screamers 货架插件广告物supplementary media 辅助媒体(非大众传媒) vehicle 广告载体count out 清点，算出make it through the day 过一整天pass ．．．off to 把……给出pass-along reader 传阅读者poster panel 用印刷四画面拼贴的广告牌shelf screamers 货架插件广告物supplementary media 辅助媒体vehicle 广告载体count to 清点，算出make it through the day 过一整天pass ．．．off to 把……给出ad planning 广告策划admen 广告人appeal 诉求consumer behavior 消费者行为copy platform 文案大纲creative stratgy 创意策略DAGMAR 广告效果评估体系Day part 时段Decay constant 衰退常数hierarchy-of-effect theory 效果层级理论infomercial 电视直销节日market profile 市场状况market segmentation 市场细分persuasion process 劝服过程primary demand advertising 品类诉求广告product-related segmentation 产品消费量细分seasonality 季节性selective demand advising 选样性诉求(品牌)广告soft sell 软销，感受型广告strategic planning 战略策划teaser campaign 悬念式(调味)广告攻势rule-of thumb 经验法则brand manager 品牌经理corporate advising 企业广告family brand 多品类品牌generic brand 非名牌(产品) green advertising 绿色策略式广告image advertising 形象广告line 产品系列name-brand 名牌national brand 全国性品牌parity 同等private brand 零售商自有品牌product different 产品差异product management 品牌管理product positioning 产品定位reference group 参照组tagline (广告)行动口号top -the -line 顶级的trade character 吉祥物utility 好处，用途really do something with 确实能用它做些文章zccumulation 受众数(特定周期内) audience duplication 重复受众brand development index 品牌成长指数category development index(CDI) 销量成长指数coverage 覆盖率，覆盖范围cumulative coverage 累计（总）覆盖率exposure 告显露次数frequency 广告频次gross audience 受众总量gross impression 总印象gross rating points 总收视点loyalty index 忠诚度mags 杂志(简写)media concentration theory 媒体集合理论media dominance theory 媒介优势理论media plan 媒体计划net unduplicated audience 受众participation 参与program delivery rate 节目到达率reach 到达turnover 受众流失overall 全部的rerunning numbers 复核---的数据archetype 标准受众，原型availability 空余时段back- to-back 广告连播chain break 节目提示标板circulation 发行量continuity 持续型排期continuous advertising 持续型广告fresh 新颖的fringe time 非黄金时段holding power 节目(频道)凝聚力holdover audience 既有观众inherited audience 既有观众open end 节日提示语广告时段piggyback 同一客户广告连播prime time 黄金时报pulsing 栏栅式(或间隔式)排期roadblock 拦路广告run-of-schedule(ROS) 非指定时段staggered schedule 交错排期wave scheduling 波浪式排期wear out 广告磨损ln lieu Of 代替buried position 被淹没的广告位column inch 栏／英寸(报纸广告单位) double truck 双页／，告(跨页) facing 一个广告牌(户外媒体单位) franchised position 专用广告位置insertion 平面媒体广告次数insertion order 广告版位定购island position 独立广告版位lifestyle segmentation 生活形态细分local advertising 地方性广告make good 补偿广告media buy 媒体购买media buying service 媒体购买代理narrow casting 小范围播放(窄播) preferred position 首选广告版位readership 读者人数representative 媒体销售代表run-of-press 随意安置的广告版位split run 分版刊登spread[spred] 杂志跨页rate card 广告市价combination 套装广告价controlled circulation 定向发行量cost per point(CPP) 每收视点成本cost per thousand(CPM) 每千人成本earn rate 媒体折扣价flat rate 统一价格grid card 电波广告刊例guaranteed circulation 承诺发行量horizontal publication 横向出版Action Plan 行动方案Add Value 附加价值Ads（Advertisement）广告Advertorial付费软文AE（Account Executive）客户代表、客户主任Agency 代理商AM（Account Manager）客户经理Analysis Tools分析工具Announcement 公告Annual Report年报AP (Asia-Pacific) 亚太区AR List 任务清单ATL (Above the Line) 线上活动Attachment附件Audience Awareness公众认知度Auto Industry 汽车行业Awareness 认知Background Analysis 背景分析Background material 背景材料Benchmark测试基准BI (Behavior Identity)企业行为识别系统Bidding 竞标Bio个人简历Boilerplate公司简介（附在新闻稿后面的关于该公司的简短介绍）Brand Communications Strategy品牌传播战略Brand Loyalty品牌忠诚度Brand Management Commission品牌管理委员会Brand Management Consulting Firm品牌管理顾问公司Brand Management品牌管理Brand Planning/Designing品牌策划/设计Brand Positioning Survey品牌定位调查Brand Positioning 品牌定位Brand Promotion品牌推广Branding Strategy品牌战略Briefing Kit资料包Briefing情况介绍BTL (Below the Line) 线下活动BU （Business Unit）业务部门Bulletin公告栏Bundle 附赠品Business E-Mail 商务电邮Business Model商业计划Business Philosophy 经营哲学Business Strategy 经营战略Campaign 公关或营销活动Career Development 职业发展Career Planning职业计划Case study案例研究Category 类别Celebration 庆典活动CEO Reputation Management CEO声誉管理CEO’s Arrangement CEO接待Channel 渠道Chart 幻灯片中的页面China Golden Awards For Excellence in P ublic Relations中国最佳公共关系案例大赛China International Public Relations Co ngress中国国际公共关系大会CI（Corporate Identity）企业形象CIPRA（China International Public Relat ions Association）中国国际公共关系协会CIS （Corporate Identity Sysetm）企业形象识别系统Client Database Management客户数据管理Client Oriented Strategy客户导向战略Client Relations Development System客户关系开发系统Client Relations Evaluation System客户管理评价系统Client Relations Maintenance System客户关系维护系统Client Relations Management System客户关系管理系统Client Relations Management客户管理管理Client Relations Precaution System客户管理预警系统Client Relations Supporting System客户管理支持系统Client Relations客户关系Client Satisfaction Management客户满意度管理Clipping Report剪报报告Closing Phase结束阶段Code of Conduct行为准则Code of Ethics 职业道德Communication Model 传播模式Communications Kit新闻夹Communications Management 传播管理Communications Regions传播地域Communications Strategy传播战略Community Relations社区关系Competitor竞争对手Confidential 保密的、机密的Confidential Items保密条款Consecutive Interpretation交互式翻译Consultant 顾问Consumer Buying Process 顾客购买过程Consumer Database顾客数据Consumer Orientation消费者导向Consumers/Dealers Assembly用户/经销商大会Contact Person 联系人Continuous Education继续教育Controlling Phase控制阶段Coordination Communicating协调沟通Copywriter 文案Copywriting公关文案Core Competitiveness核心竞争力Core Media核心媒体Corporate Affairs企业事务Corporate Image企业形象Corporate Profile公司简介Corporate Reputation企业声誉Corporate Video 宣传片Cost Control成本控制Cost Management成本管理Creative & Design创意设计Credential公司或个人简介Crisis Control 危机控制Crisis Management Office危机管理办公室Crisis Management Planning危机管理策划Crisis Management Team危机管理小组Crisis Management危机管理Crisis Research危机研究Crisis Statement危机声明Customer testimonial客户证言Datasheet宣传页Decoration 现场布置（装饰）Demand GenerationDemo Booth 产品演示台Diagnosis诊断Distributor 分销商DM （Direct mailing ）直邮Domain Name Registration 域名注册Donation捐赠EC（East China)华东Editorial Calendar媒体刊登计划Effective Communications有效传播Employee Compensation员工薪酬Employee Relations员工关系Environment Analysis环境分析Environment Issues环境问题Ethics of the Profession 职业道德Event Management事件管理Event Planning 事件策划Event事件、活动Executing Phase 执行阶段Execution 执行Executive President 执行总裁Fact Sheet资料（数字或其他材料）FAQ 常见问题问答Fashion Business时尚产业Feature article 深度文章Feature文章类型中的通讯Finance Management财务管理Financial Communications财经传播Flyer 宣传单页Follow-up跟进Forum 论坛GCG（Grand China）大中国区Glossary词汇表Government Affairs政府事务Government PR 政府公关Government Relations政府关系Govt （Government）政府Graphics图形文件Greetings问候语Health Care医疗保健High Tech高科技Hospital PR 医院公关Human Resource Management人力资源管理IMC (Integrated Marketing Communication s)整合营传播Implementation实施Incentive Plan激励计划Industry Participation行业参与Initiating Phase 初始阶段INPUTS Evaluation Tools输入级评估工具Integration Management整合管理Interactive PR 网上互动公关Internal Magazine内部期刊Internal Communications System内部传播系统Internal Communications内部传播Internal Film内部电影Internal PR 内部公关International PR国际公关Internet Communications网络传播Internet Media Communications 网媒传播Interpersonal Communications人际传播Interpreter翻译Interview 专访或面试Introduction Lantern宣传幻灯Investor Relations投资者关系Invitation Letter 邀请IPR（Institute of Public Relations）英国公共关系协会IPRA（International Public Relations As sociation）国际公共关系协会Issue Diagnosis问题诊断Issues Management问题管理ISV （Individual Software Vendor）独立软件开发商Key Media关键媒体Key Messages 关键信息Keynote Speaker主题演讲人Keynote Speech主题演讲LA（Large Account）大客户LE （Large Enterprise）大客户Leadership 领导者Legal Duty法律义务Life Cycle of the Products 产品生命周期Lobby游说Logo标识Long Term Program长期项目Lucky Draw 抽奖Marcomm（Marketing Communications）营销传播Market Analysis Report市场分析报告Marketing Communications Mix营销传播组合Marketing Communications营销传播Marketing Strategy 市场营销战略Marketshare 市场份额Mass Media大众媒体MB（Medium business）中客户MC（Master of Ceremonies）主持人MC（Middle China）华中MD（Managing Director）董事总经理、执行董事Media Assistant媒介助理Media Analysis媒体分析Media Communications Strategy媒体传播战略Media Communications媒体传播Media Coverage 媒体覆盖率Media Director 媒介总监Media Executive媒介代表、媒介主任Media Inquiry 媒体垂询Media Kit媒体资料包Media List媒体名单Media Manager媒介经理Media Monitor媒体监测Media Relations媒介关系Media Research媒体研究Media Tour媒体拜访或媒体外出巡游Media媒体Meeting Agenda会议议程Meeting Minutes 会议记录Merchandise促销物品Methodology方法论MI (Mind Identity)企业理念识别MI（Media Index)企业媒体声望指数Mindshare 品牌影响力份额Miscellaneous 杂费Monthly Report月报Multifunctional Task Force多职能任务小组National Standards of the PR Profession alQualification国家公共关系职业资格标准NC（North China）华北NE （Northeast China）东北Negative Report负面报道New Product Launch新产品发布News Clipping新闻剪报News Release新闻发布Newsletter通讯No-profit PR 非营利机构公关Norms of Excellent PR Management 卓越公共关系管理标准NW（Northwest China）西北Objective Diagnosis目标诊断Offering 服务内容On Site现场Online Advertisement 线上广告Online Communications线上传播Online Marketing Communications 线上营销传播Online media网络媒体Online Roadshow 网上路演Online Survey网上调查OOP（Out-of-Pocket）杂费、日常工作发生的成本Open-day Visits开放日参观Opinion Leader舆论领袖OUTCOMES Evaluation Tools输出级评估工具OUTPUTS Evaluation Tools效果级评估工具Outsourcing 外包OV（One Voice）一个声音Photo Library图片库Planning Phase 策划阶段Polish文案润色POP (Point Of Purchase Advertising) 导购点广告Positioning定位Post Event 善后工作Poster 海报Postmortem 会后书面的简短总结报告Postscript后记PR Agency公关公司PR Consulting Market公关顾问服务市场PR Consulting Practice公关顾问实务PR Consulting Service公关顾问服务PR Consulting Tools公关顾问工具PR Directorr 公共关系总监PR Evaluation公关评估PR Event 公关活动PR Guideline公关方针PR Management Working Code公关管理工作准则PR Manager 公共关系经理PR Procedure公关流程PR Proposal公关建议书PR Supervisor 公共关系主管Pre Event前期工作Pre-evaluation 预评估Preface前言Presentation 演示、陈述President 总裁Press Conference新闻发布会Press Kit媒体新闻夹Press Release新闻稿Print Media平面媒体Priority 优先的Procurement Management预警管理Product Test产品评测Profession Responsibility 职业义务Professional Association 专业协会Professional Certification 职业认证Professional Consultant 专业顾问Professional fee专业服务费Professional Grading专业等级Project Life Cycle项目生命周期Project Management项目管理Project Owner项目委托人Project Title项目标题Project公关项目Proposal公关建议书PRSA（Public Relations Society of Ameri ca）美国公共关系协会Pubic Opinion公众舆论Public Affairs公共事务Public Relations Consulting公关顾问Public Relations Crisis公关危机Public Relations Management公关管理Public Relations公共关系Public Utility公用事业Publicity宣传Q&A问题问答Qualified Project Manager合格的项目经理Quality Control质量控制Quality Management质量管理Questionnaire调查问卷Quotation报价Real Estate房地产Recommendatory 推荐信Recruitment招募Reference参考资料Rehearsal预演、彩排Reputation Management 声誉管理Research Tools 研究工具Reseller 经销商Retainer长期客户Review回顾、总结Risk Management风险管理Roadshow巡展、路演Rude question 不友好的问题SAE（Senior Account Executive）高级客户代表、高级客户主任SAM（Senior Account Manager）高级客户经理SB （Small business）小客户SC（South China）华南Scope Management范畴管理Seminar研讨会Senior Consultant高级顾问Senior Media Executive高级媒介代表Senior Media Manager高级媒介经理Senior Vice President 高级副总裁Shareholders利益关系人Simultaneous interpretation同声传译Slide 幻灯片Slogan口号Social Activities社会活动Social Responsibility社会责任Source Materials客户提供的辅助资料Souvenirs & Gifts 纪念品和礼品SOV （Share of Voice）Speaking with One Voice 用一个声音说话Spokes Person Tips发言人技巧Spokesperson发言人Sponsorship Planning赞助策划Sponsorship 赞助Strategic Consulting战略咨询Strategy Communications Systems战略传播系统Success Story成功故事Supplier 供应商Synopsis概要总结Target Audience 目标受众Task Marketing任务营销TBD （To be Detail）需更详细信息Team 小组、团队Technical Article技术文章Theme 主题Time Sheet时间管理表Two-way Asymmetry双向非平衡模式Two-way Communications双向传播Two-way Symmetry双向平衡模式Vendor 供应商Venue 会议地点Vertical media行业媒体VI (Visual Identity)视觉识别VIP Speech 讲话稿Virtual Computer虚拟主机Vision愿景Voiceshare 曝光信息份额VP（Vice President）副总裁VSB （Very small business）特小客户、超小客户Website Construction网站建设Whitepaper白皮书Workshops工作研讨Worldwide 全球。
Procter and Gamble –Corporate branding vs multi-brandingProcter and Gamble (P&G) is the American, fast-moving consumer goods company behind many brands you are likely to have lying around your house: Ariel, Bounty, Pringles and Gillette – just to name a few. These brands are probably familiar to you. Hence, their strategy to date of promoting multiple brands to target different market segments has been highly effective. However, this has hitherto been at that expense of promoting their corporate brand. Thus, P&G have reviewed their promotional mix; now, the company plans to promote their corporation’s environmental credentials through T.V. advertising in the U.K . Their belief is that if consumers perceive P&G to be a green company, then they will actively seek out their brands. This coincides with the lauch of their new environmental sustainability vision.Simply, P&G are moving away from a mutli-brand strategy to a corporate branding strategy. But surely there are advantages and drawbacks of each approach?Firstly, what has made P&G so successful? As mentioned before, effective multi-branding is the answer. This allows P&G to tailor different features that appeal to different consumers – note in the picture above: they manufacture both Head & Shoulders and Pantene shampoo. As a result of this, the company can take a differentiated approach to marketing. Thus, long-term relationships are developed with customers by closely satisfying their wants and needs with products that have a competitive advantage over their competitors. Although P&G have overcome the most common drawback of using a multi-brand strategy – that each brand may only obtain a small market share – they do suffer from a lack of corporate publicity.Unlike P&G, Unilever and Reckitt Beckinser, their major competitors ,have already started to promote their corporate brand –as opposed to their products’. Unilever distinctively display their logo on their advertisements; while Reckitt Beckinser has started to raise their corporate publicity among students to highlight the graduate job opportunities they offer. So already P&G are playing catch-up with their micro-environment.This means that above-the-line promotion is needed, in the form of advertisements, to quickly raise their corporate profile. This would account for the creative advertising, below, which has already been aired in the U.S.Take note of the ending: although they highlight the relevant product range to Mothers – a key market segment – the main emphasis is on the company, P&G. This is an indication of how they aim to undertake corporate branding in the U.K –sponsorship of the 2012 olympics that emphasises their environemtal sustainability and healthy living ethos. Thus, like how Mothers in the U.S. may seek out products from various P&G product lines, health and environmentalconcerned consumers in the U.K. will theoretically look out for P&G products.Moreover, I believe that this corporate branding strategy will provide even more longer-term benefits for P&G, that may not even be a part of their marketing objectives. Namely, as consumers trust and recognise P&G, the more willing they may become to try new brands they launch. For instance, Heinz’s traditional labeling has become synonymous with high-quality food products. This develops deeper consumer relationships. If P&G can achieve a similar brand positioning –in the minds of their consumers – then product development becomes less risky and, therefore, innovation becomes more effective.However, in order for corporate branding to be a success, the company must have a good reputation – a slightly obvious observation I know. But still, a poor reputation is a major weakness. As such, Kraft Foods – unlike others mentioned so far – are still emphasising their product brands other their corporate identity following the consumer backlash over their unethical behaviour during the takeover of Cadbury Chocolate.Ultimately, I believe a corporate branding strategy will work for P&G –albeit it being implemented a little late. However, I do not feel that it will be sufficient to promote their apparent environmental considerations; environmental impact varies so much on a product-to-product basis. Hence, each one of their products has different degrees of sustainability –it is the brand of the product that will prevail over the brand of the company on ethical issues. But, more importantly, corporate branding is likely to be a huge success for the P&G in terms of making consumers more receptive to the high-quality innovation that the firm has yet to receive credit for.。
