广告的利弊：
利：
一、传递信息，沟通产需（给我们更多信息）
广告的基本功能就是认知功能，通过广告能帮助消费者了解商品的性能、用途、使用、保护方法、购买地点、购买方法和价格等内容，从而产生传递信息，沟通产需的作用。二、激发需求，增加销售
一则好的广告，能起到诱导消费者的兴趣和感情引起消费者购买的欲望。
实例：“皇冠”牌香烟
三、促进竞争，开拓市场
新的产品往往需要大力宣传，否则很难打开销路。引起竞争，市场的良性竞争促进产品的更新换代。
四、介绍知识，引导消费
现代化产品门类众多，新产品层出不穷。且分散销售，人们很难买到自己需要的东西。而通过广告知识介绍，能起到引导销售的作用。
五、丰富生活，陶冶情操
好的广告，实际上就是一件精美的艺术品，不仅真实、具体地向消费者介绍了商品，而且人们对形象的观摩、欣赏，引起丰富的生活的联想，树立新的消费观念，消费对市场具有引导作用，从而促进商品的更新换代。
统计数据表明：有上过电视或者其他媒介刊登广告的商品，品牌价值和市场认知度都比没有做过广告的商品要强，销售更旺。
事实上，人们在选择商品时，更倾向自己听过的耳熟的品牌。我我相信同学们也是弊：
企业易注重广告包装，忽视产品效果
广告包装误导消费者不真实如：减肥广告
广告太泛滥，消费者缺乏耐心,，广告太长易引起消费者反感
广告大部分是没用的，如：电子邮箱里经常收到无用的广告
Advantages of advertising
With the development of material prosperity ,advertisements have become more and more important in our daily life .advertisement give latest informations about products. If there is no advertisements, consumers could not know about goods in their local shops.
Ads helps sell to a big bigger market.
Therefore, as more goods are sold they are cheaper.
Ads also provide money for newspapers, magazines, radios, and TV station.
In today’s word, ads is not only necessary but also helpful. First of all, they convey business information. Another use of ads is to make the public interested in what producers want to sell.
Ads provide people with a lot of information. Concerned with people’s daily lives, such as a different products, houses to rent and job opportunities.
As for as I’m concerned, I’m in favor of ads because most of them are interesting and informative.
Without ads, newspapers, commercial radios and television companies could not survive.
Advertising helps the suppliers to promote the sales of their products and services ,helps the customers to get the necessary information about the products and services they want ,and promote consumption of products and services
Advertisements are classified clearly and in detail ,easy for readers to look for the informations they need according to the classification . Disadvantages
Some business dial others’ private phones at random to promote products or service ,affect others’private life .such businessmen do not respect others and damage their own image ,which will produce the opposite
result .
Some people think that ads do not give much information but only try to persuade you to buy. They create a demand for goods that are not really needed. Besides, ads adds to the cost to the cost of goods. Further more, they are ugly to look at and spoil the environment. It is because ads have powerful influence that the profiter often tricks the public by them.
