译林牛津版高中英语必修4课件 Unit 1 Section Two Reading 1 课件

4模块Unit1 Advertising

一.单项选择

1. The doctor recommended I _____ here ______ the sunshine before I started for home .

A. came… to B. come … for C. would … with D. will come … in

2. Old people never take things _____ one expects, ______ my opinion.

A. like… with B. as …for C. about … to D. as … in

3. The number of deaths from heart disease will be reduced greatly if people _____ to eat more

fruit and vegetables.

A. persuade B. will persuade C. be persuaded D.are persuaded

4. Have you ever regretted ____ all kinds of food in that area ?

A . to not have tried B. not to have tried

C . having not tried D. not having tried

5. The senior pilot who is _____ respected is flying _____into the sky .

- 1 - 英语必修4译林牛津Unit 1精品教案（背景信息）

U1 第三部分教案Background information（牛津译林版必修4）

●Section 2 Background information

I. An introduction to Advertising

1. Definition:

American Marketing Association (AMA) defines advertising as “the non-personal

communication of information usually paid for and usually persuasive

in nature about

products, services or ideas by identified sponsors through the various media.” Today,

with the development of the technology and the diversity of the mass media, advertising

has influenced us pervasively in our daily life. However, whatever the promotive

strategies advertising takes, language is the main carrier of message all along, as

The Language of Advertising, by Vestergard & Schroder, says, “Advertising takes many

forms, but in most of them language is of crucial importance.” Advertising language

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“Advertising is a form of commercial mass communication designed to promote the sale of a product

or service, or a message on behalf of an institution, an organization, or a candidate for political office.”

Advertising can be looked at from various perspectives. As the quote above states, its purpose is to

increase the number of articles or products sold. These are not only things we can buy in different

stores, for example clothing or supplies for our daily life, but also such simple things as a message

placed by an institution or organization asking for the attention of the public to raise money or to make

them aware of a problem, such as anti­smoking ads. Even political parties use advertisements and

commercials to state the opinion of their candidates.

Advertising became big business in the 20th century, offering many different jobs in advertising

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Unit 2 Growing pains

Section Ⅱ

Grammar

定语从句(Ⅱ)

一、“介词＋关系代词”引导的定语从句

要掌握“介词＋关系代词”引导的定语从句，我们要注意以下三点：

1．关系代词的选用

在介词后作宾语的关系代词一般只有which，whose和whom。如先行词是物，引导词用which；如先行词是人，则引导词用whom；whose适用于两者，但要注意whose后面有它所修饰的名词或代词，因为whose在定语从句中起到形容词的作用。

This is the ship on which I went to Shanghai.

这是我去上海所乘坐的船。

This is the student for whom I bought the book.

这是我给买书的那个学生。

The boss in whose firm I worked for 10 years retired yesterday.

我供职十年的那家公司的老板昨天退休了。

2．介词的选用

“介词＋关系代词”中的介词主要有以下三种确定方法：

(1)根据定语从句中的谓语动词或形容词来选用介词。

The fellow to whom I spoke made no answer at first.(speak to)

和我说话的那个人起先没有回答。

The West Lake，for which Hangzhou is famous，is a beautiful place.(be famous for)

西湖是个美丽的地方，杭州以此而闻名。

(2)根据先行词来确定介词。

In his room，we saw a big table on which there were all kinds of books.(on a big table)

在他的屋子里，我看见一张大桌子，上面放着各种书。