跨文化商务沟通第 章
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跨文化商务沟通彭清龙课后一、引言1.1 任务背景1.2 任务目的二、跨文化商务沟通的重要性2.1 国际化商务的发展趋势2.2 跨文化商务沟通对企业的影响三、文化差异对商务沟通的影响3.1 语言差异3.2 礼仪与礼节差异3.3 价值观与信仰差异3.4 时间观念与工作习惯差异四、跨文化商务沟通的关键要素4.1 跨文化商务沟通的原则4.2 语言与非语言沟通技巧4.3 跨文化沟通中的注意事项五、案例分析:中美跨文化商务沟通5.1 中美商务文化差异的概述5.2 中美商务沟通中的常见问题5.3 解决中美商务沟通问题的建议六、结论6.1 跨文化商务沟通的挑战6.2 跨文化商务沟通的应对策略跨文化商务沟通彭清龙课后一、引言1.1 任务背景在全球化时代,跨国企业之间的商务交流越来越频繁,而不同文化之间的差异也成为影响商务沟通的重要因素。
为了帮助企业有效地开展跨文化商务沟通,彭清龙老师提供了相关课程。
本文将探讨跨文化商务沟通的重要性以及应对文化差异的关键要素。
1.2 任务目的本文的目的是全面、详细、完整地探讨跨文化商务沟通的重要性,并提供有效的解决方案以应对不同文化背景下的沟通挑战。
通过学习彭清龙老师的课程,读者将能够更好地理解跨文化商务沟通的要点,并在实践中应用相关技巧和策略。
二、跨文化商务沟通的重要性2.1 国际化商务的发展趋势随着全球化的不断推进,国际化商务交流成为趋势。
企业需要与来自不同国家和地区的合作伙伴、客户和员工进行沟通和合作。
跨国企业的商务活动已超越地域和文化的限制,因此,跨文化商务沟通的重要性不言而喻。
2.2 跨文化商务沟通对企业的影响跨文化商务沟通能够直接影响企业的业务发展和合作关系。
如果企业不能有效地应对文化差异问题,可能导致沟通障碍、误解和冲突,进而影响商业谈判、合作协议和客户关系等。
因此,跨文化商务沟通对企业来说至关重要。
三、文化差异对商务沟通的影响3.1 语言差异语言是文化的重要组成部分,不同语言之间的差异会影响商务沟通的准确性和效果。
国际商务与跨文化沟通培训教程随着全球化的不断发展,国际商务合作越来越频繁,企业之间的跨国交流也日益增加。
然而,由于不同国家、地区的文化差异,跨文化沟通不可避免地会带来障碍。
为了帮助人们更好地应对国际商务中的跨文化挑战,本教程旨在提供一系列实用的培训内容,帮助学员提升跨文化沟通能力。
第一章跨文化意识的重要性在国际商务中,跨文化意识是非常关键的。
本章将介绍跨文化意识的定义、价值以及在商务环境中的重要性。
同时,还将讨论不同文化间的差异,以及如何培养和提高跨文化意识。
第二章跨文化沟通技巧跨文化沟通技巧是成功进行国际商务的关键。
本章将介绍一些有效的跨文化沟通技巧,并提供实际案例以帮助学员更好地理解和应用这些技巧。
涉及到的内容包括语言与非语言沟通、礼仪与文化习惯、身体语言等方面。
第三章文化认知与适应性了解并适应不同文化的行为规范和价值观对于国际商务成功至关重要。
本章将探讨如何进行文化认知,包括学习目标文化的历史、宗教、价值观等方面的知识,并提供一些适应不同文化的方法和技巧。
第四章跨文化冲突的解决策略跨文化冲突在国际商务中不可避免,有效地解决跨文化冲突对于保持商务关系的稳定十分重要。
本章将介绍常见的跨文化冲突类型,如观念差异、语言障碍、沟通误解等,并提供解决策略和实践经验供学员参考。
第五章跨文化团队管理在国际商务中,跨文化团队的管理能力直接关系到团队的协作和绩效。
本章将探讨如何构建和管理跨文化团队,包括团队成员配备、领导风格、决策模式等方面。
同时,还将介绍解决跨文化团队中的问题和挑战。
第六章跨文化谈判与合作跨文化谈判是国际商务中最常见的情景之一,谈判双方文化的差异往往会给谈判带来挑战。
本章将提供一些跨文化谈判的技巧和策略,并结合实际案例进行详细解析。
同时,还将介绍跨文化合作中的要点和注意事项。
结语本教程旨在帮助学员更好地应对国际商务与跨文化沟通中的挑战,提升自身的跨文化能力。
通过学习本教程,学员将能够更加敏锐地意识到跨文化问题的重要性,掌握跨文化沟通技巧,并有效解决跨文化冲突,从而在国际商务领域中取得更大的成功。
智慧树知到《跨文化商务沟通》章节测试答案第一章1、The belief that your own cultural background, including ways of analyzing problems, values, beliefs, language, and verbal and nonverbal communication, is superior.culturecommunicationethnocentrismsender答案: ethnocentrism2、The total accumulation of beliefs, customs, values, behaviors, institutions and communication patterns that are shared, learned and passed down through the generations in an identifiable group of people.intercultural communicationculturebusiness communicationfeedback答案: culture3、A process by which information is exchanged between individuals through a common system of symbols, signs, or behavior, or the exchange of thoughts, messages, or information, as by speech, signals, writing, or behavior.ethnocentrismnoisecommunicationhorizontal communication答案: noiseand profits for both the individuals and organizations.lateral communicationethnocentrismbusiness communicationintercultural communication答案: business communication5、The communication at the same level in an organization.horizontal communicationethnocentrismbusiness communicationlateral communication答案: horizontal communication6、When culture is contrasted with nature, it can be defined as “ life way of a population” in its broad sense, meaning what characterizes the particular way of life of a population.对错答案: 错7、Cul ture is all men’s medium; there is no aspect of human life that is not touched and altered by culture.对错答案: 对8、The culture shown in an onion consists of two levels; a level of norms and values, or an invisible level of resultant behavior or artifacts of some form.错答案: 错9、Culture cannot be known without a study of communication, and communication can only be understood with an understanding of the culture it supports.对错答案: 对10、In the global village, neighbors communicate free of troubles and difficulties.对错答案: 错11、With the integration of language into the fabric of culture, confusion and dysfunction would reign and the culture would fail.对错答案: 错第二章1、A good mastery of grammar of one language can guarantee a successful communication.对错答案: 错2、Long before writing was developed,we learned to speak first.对答案: 对3、There should always be an attachment at the end of a business memo.对错答案: 错4、A recommendation report is to recommend something to others.对错答案: 错5、Which is not verbal communication?Chat with your leaders and colleaguesDiscuss an issue in a groupGreeting with a smileLeave a message答案: Greeting with a smile6、____ refers to anything that distorts the message the source encodes.NoiseMessageSourceContext答案: Noise7、It is a universal truth that language is by culture and in turn it __ culture.influenced, reflectsdisplayed, influencesdetermined, reflectsshaped, influences答案: influenced, reflects8、Why should we take notes during a business call?Listen attentivelyServes as a record to take follow-up actionReport on the call to someone elseReflect on the call答案: Listen attentively,Serves as a record to take follow-up action,Report on the call to someone else9、How can you identify your audience in preparing a business presentation?AgeAppearanceInterestOccupation答案: Age,Interest,Occupation10、Before making a business call, what kind of questions can you reflect?Do you need to report to your boss?Do you need to get information?Do you want to sell something, or convince the person of an idea?Do you need to ask for the person’s help or support?person of an idea?,Do you need to ask for the person’s help or support?第三章1、Nonverbal behavior reflects the speaker’s subconciousness.对错答案:A2、Depending on the culture,a smile can indicate joy and amusement, it can also indicate embarrassment.对错答案:A3、Posture is the position in which you hold your body when standing or sitting.对错答案:对4、Intimate distance is most common when friends, old classmates, acquaintances and relativestalk.对错答案:错5、People in __ cultures usually view silence as lack of communication and are generally ____ with it.low context uncomfortablehigh context uncomfortablehigh context comfortable答案:low context uncomfortable6、Which of the following countries uses high-context language?CanadaGermanyJapanUnited States答案:Japan7、The function of nonverbal signs is sometimes indispensible. For example, placing your index finger to your lips as an alternative to saying “Please calm down so that I can speak” is a case of ____.complementingrepeatingcontradictingsubstituting答案:substituting8、Which statements are correct about nonverbalcommunication?Nonverbal behavior is easily controlledA smile sometimes doesn’t mean a sincere smileNonverbal behavior accounts for much of the meaning we derive from conversation.Nonverbal communication is more than the complement of verbal communication.答案:9、How does nonverbal behavior control the pace or flow of communication?Gesture of stoppingClap handsRaise voice答案:Be silent Gesture of stopping Clap hands Raise voice10、Which of the countries belong to individualistic culture?ItalyAmericaFranceGreece答案:Italy America France第四章1、Power distance is a conceptual was developed by Hofstede to describethe extent to which the less powerful members of organizations and institutions accept and expect that power is distributed unequallythe power of multinational organizationsthe power differential between developed and less developed countriesthe power difference between men and women答案:2、Hofstede’s _ index measures the extent to which the less powerful members of organizations and institutions (like the family) accept and expect that power is distributed unequally.value orientationcultural dimensionscultural valuespower distance答案:power distance3、These are the most significant studies of cultural values except ___.Hall's High- and Low- Context TheoryKluckhohn and Strodtbeck's five Value OrientationsFons Trompenars’s model of culture with seven dimensionsGeert Hofstede's six Cultural Dimensions答案:Fons Trompenars’s model of culture with seven dimensions4、The opinion that everyone has a position and clearly defined privileges is____.a view of hierarchical structure of social relationshipa view of group orientation of social relationshipa view of individual orientation structure of social relationshipnone of the above答案:a view of hierarchical structure of social relationship5、Low-context communication is characterized by explicit speaking.对错答案:对6、Chinese culture is high-context in comparison to western culture.对错答案:对7、Cultures with a large power distance are hierarchical cultures.对错答案:对8、At the core of uncertainty avoidance is the idea that the future is predictable.对错答案:错9、Power distance in Hofstede's cultural dimensions is roughly similar to the value Kluckhohn calls hierarchy.对错答案:错10、In a culture emphasizing masculinity, it is more possible for men to play a nurturing role.对错答案:错第五章1、Etiquette is simply showing respect for others.对错答案:错2、Etiquette refers to the guideline for knowing how to behave appropriately in all situations.错答案:A3、Kiss greeting usually happen between two men in the United States.对错答案:错4、It’s OK to write on someone’s business card.对错答案:B5、A handshake should be friendly or respectful gesture, not a show of physical strength. So we should not squeeze other’s hand too hard.对错答案:A6、Before a dish is served, napkins can be placed either on the plate or on the left of forks.对错答案:A7、You’re invited to a business dinner. When do you take your napkin from the table and place it on your lap?Open it immediately.Wait for the host to take his or her napkin before taking yours.Wait for the oldest person at the table to take his or hers.Wait for all the ladies to take theirs before taking yours if you are a gentle man.答案:Wait for the host to take his or her napkin before taking yours.8、Which of the following behavior is appropriate in a business dinner?Use the napkin to wipe your nose.Cut all the food in your plate into small pieces.Sip from the side of the spoon when eating soup.Use the knife with your right hand.答案:CD9、What are the benefits of humor in the workplace?Humor can reduce stress.Humor can block negative emotions.Humor can help people develop rapport with each other.Humor can help solve problems.答案:ABCD10、In many Asian countries, the way you treat someone’s business card is a reflection of:How serious you are about the outcome of the meeting.How much you respect them as a person.What you think of their country.company and title.答案:ABCD第六章and a potential cause of shame to the group.对错答案:A2、Whether an international business negotiation succeeds or not is not only determined by the strategies and skills used in formal negotiation, but also closely related to whether enough careful preparation has been made.对错答案:A3、In the opening phase, the atmosphere is the only factor we should consider.对错答案:错4、Bargaining strength refers to the degree of movement that is possible for each party with respect to individual issues on the agenda.对错答案:错5、In some Asian cultures, they will use communication to encourage harmony, preserve face, and develop ____ relationships.Short-termLong-termMiddle-termShort run答案:Long-term6、The purpose of bargaining is to settle the differences that stand in the way of an agreement. Settling the differences involves____.high-context and low-contextconcession andreappraisaladjustment and compromiseaims and objectives答案:adjustment and compromise7、The proposal should be based on a sound analysis of the buyer’s current situation, taking into account of ____ and ____ within which the transaction takes place.the commercial circumstances, the overall contextthe corporate credit, the bank accounting bookthe manager’s stability, the site selectionthe commercial invoice, the chief negotiator’s ability答案:the commercial circumstances, the overall context8、Differences in____, ____, and____ have a profound impact on how successfully the parties are able to negotiate or conduct business transactions.BehavingWays of thinkingManaging conflictHuman resources答案:9、The political system,____, and the counterpart may in some way determine the success or failure of the negotiation.The legal systemThe business systemThe financial systemInfrastructure and logistics system答案:ABCD10、The specific tasks of the opening phase are concluded: To explain the concrete issueTo create suitable atmosphereTo state proposal in opening phaseTodeclare for our intention。
跨文化商务沟通案例与分析(优秀范文五篇)第一篇:跨文化商务沟通案例与分析案例一1925美国总理福特访问日本,美国哥伦比亚广播公司(CBS)受命向美国转播福特在日的一切活动。
在福特访日前两周,CBS谈判人员飞抵东京租用器材、人员、保密系统及电传问题。
美方代表是一位年轻人,雄心勃勃,提出了许多过高的要求,并且直言不讳地表述了自己的意见,而日方代表则沉默寡言,第一轮谈判结束时,双方未达成任何协议。
两天后,CBS一位要员飞抵东京,他首先以个人名义就本公司年轻职员的冒犯行为向日方表示道歉,接着就福特访日一事询问能提供哪些帮助。
日方转变了态度并表示支持,双方迅速达成了协议。
分析:• 在这个案例中可以看出,美国人坦率外露的思维方式和日本人内部思维方式相冲突。
美国人反对过分拘泥于礼仪,办事干净利落,注重实际,语言表达直率,而且耐心不足;日本人讨厌过分施加压力,比较注重资历、地位。
CBS的要员充分掌握了日本人的性格及谈判风格,才促成了谈判的成功案例二• 美国福特汽车公司和通用汽车公司最初来上海谈判时,正值美国政府要对中国进行制裁,并提出美国在中国的合资公司不能提出国产化要求的时候。
但福特汽车公司代表一开始就提出合作期间可考虑50%的国产化要求,通用汽车公司接着在上海谈判时,又主动提出国产化率可从60%开始。
由于他们并未理会其政府的限制,我方代表也充满信心的与其谈判,最终达成协议。
分析:• 美国人热情奔放,性急但信心十足、很容易接近,认为自己是谈判高手,希望对方也是谈判高手,含糊隐晦、高深莫测的对手只会让美国人纳闷,只有同样充满信心才能获得对方的好感。
案例三• 1998年11月,德国戴姆斯----奔驰公司并购美国三大汽车公司之一的克莱斯勒公司,被全球舆论界誉为“天堂里的婚姻”。
戴姆勒是德国实力最强的企业,是扬名世界的“梅塞德斯”品牌的所有者,克莱斯勒则是美国三大汽车制造商中盈利能力最强,效率最高的公司。
人们认为,这宗跨越大西洋的强强联合定会造就一个驰骋世界汽车市场,所向无敌的巨无霸。
《跨文化商务沟通》第一章文化、沟通及跨文化沟通课后练习一、单项选择题共12 题1、Cultural bias is unavoidable since there was a long process of culture ()in world history.A . separationB . communicationC . progressD . communicat参考答案:A2、Although there are many cultural barriers among different cultures, there are also certain proper channels to()among different nations.A . argumentB . communicateC . disputeD . transport参考答案:B3、Culture has variety of characteristics but not ().A . sharedB . learnedC . ethnocentricD . invariability参考答案:D4、Only outward symbols of a culture are visible, while the most important aspects of a culture are invisible. This phenomenon is often compared as a metaphor ().A . blanketB . icebergC . iceboxD . invisible man参考答案:B5、()The communication between people from different cultures when a member of one culture produces a message for consumption by a member of another culture.A . business communicationB . cultural communicationC . intercultural communicationD . vertical communication参考答案:C6、()A process by which information is exchanged between individuals through a common system of symbols, signs, or behavior, or the exchange of thoughts, messages, or information, as by speech, signals, writing, or behavior.A . communicationB . messageC . informationD . transformation参考答案:A7、()The communication is within business and administration, aiming at a common objective and profits for both the individuals and organizations.A . cultural exchangeB . business exchangeC . business communicationD . intercultural communication参考答案:C8、Culture and language are not the same, but they ().A . link each otherB . are essentially differentC . can be substituted each otherD . have different aspects参考答案:A9、()The belief that your own cultural background, including ways of analyzing problems, values, beliefs, language, and verbal and nonverbal communication, is superior.A . communicationB . cultureC . prejudiceD . ethnocentrism参考答案:D10、()The total accumulation of beliefs, customs, values, behaviors, institutions and communication patterns that are shared, learned and passed down through the generations in an identifiable group of people.A . cultureB . beliefC . environmentD . institution参考答案:A11、()The communication at the same level in an organization.A . vertical communicationB . horizontal communicationC . business communicationD . directive communication参考答案:B12、Lateral communication could be expressed as ().A . single communicationB . prejudice communicationC . directive communicationD . horizontal communication参考答案:D二、判断题共12 题1、Culture could be understood as variety of ways of social lives for different nation or groups in the world.对错参考答案:正确2、With the integration of language into the fabric of culture, confusion and dysfunction would happen and the culture would be destroyed.对错参考答案:错误3、Culture is all men's medium; there is no aspect of human life that is not touched and altered by culture.对错参考答案:正确4、The culture shown in an onion consists of two levels: a level of norms and values, or an invisible level, and a visible level of resultant behavior or artifacts of' some form.对错参考答案:正确5、Culture cannot be known without a study of communication, and communication can only be understood with an understanding of the culture it supports.对错参考答案:正确6、In the global village, neighbors communicate free of troubles and difficulties.对错参考答案:错误7、Culture could be understood as the only universal way of life in the world.对错参考答案:错误8、The terms of intercultural communication and international communication can be used interchangeably.对错参考答案:正确9、Intercultural communication could be the communication between persons of different cultures.对错参考答案:正确10、Stereotypes, like culture itself, are learned in a variety of ways. They are the products of limited, lazy, and misguided perceptions.对错参考答案:正确11、The culture shown in an iceberg consists of two levels: a level of norms and values, like an invisible iceberg under sea level, and a visible level of characteristics, like the visible iceberg above sea level.对错参考答案:正确12、It is impossible for us to communicate with another totally different culture.对错参考答案:错误三、简答题共 3 题1、有人说,“掌握了对方的语言,就消除了跨文化沟通的障碍”。