unit 1 business letters

Criteria for Business Letters
F. CONCRETENESS Our writing should be vivid, specific and definite.
Unit One Introduction to Business Letters (商务信函概论)
The General Procedures for Business Letter Writing:
e.g. We have received with many thanks your letter of 20 May, and we take the pleasure of sending you our latest catalog. We wish to draw your attention to a special offer which we have made in it.
Unit One Introduction to Business Letters (商务信函概论)
Example of the Formats of a Letterhead:
EASTERN TEXTILES IMP. & EXP. CO.,LTD. 34297 Shangcheng Road, Shanghai, China Tel: 6606811 Fax: 6507631 E-mail: bcxbcx@
Unit One Introduction to Business Letters (商务信函概论)
何 昌 个人邮箱：hechang171@ 教学邮箱： hechangjx@(3816875)
Unit One Introduction to Business Letters (商务信函概论)

want to buy sth. from sb. 向某人定购……
e.g. 如你方价格有竞争力，我方将向你方订购手套。
If your prices are competitive, we shall be pleased to place an
order with you for gloves.
现向你方订购100匹印花细布。
ee我 Wwxxittte们eehWlnano写ydrwdeoe信erubwaws.a*u给nrtr*idistgpterj你ii.enarnibgnce方aeege扩sfcx.exo,s希ktt大ree扩ttnn望ho经sse大yi与ivv营oeee业u你sn范广tc.ai方n务o围b泛ntl建ihns范的eeh立cm围；ht业ioeop大n务et广量o关thf泛的a系btu的y。soi联nue系csasnreqluaotitoenuss the
a range of 一系列
a wide range of 广泛的
v. range from…to… 从……范围内变动
第十页，共106页。
4. appreciate v. be thankful or show gratitude for;
admire greatly感谢，欣赏
We shall appreciate it if ...
Unit 1 Establishing Business Relations 建立业务关系
0
Introduction
1
Lesson 1 Importer’s Self-Introduction
2
Lesson 2 Exporter’s Self-Introduction
3
Lesson 3 Inquiring About Foreign Trade Policy and Supply

The following are two letters with the same content. Please read them and think about which one is better. Give the reasons for your judgment.
【Letter One】
2. The functions of a business letter: 1) To ask for or to convey information;
2) To deal with matters concerning negotiation of business;
3) To confirm cables, telexes, telephones or face-to-face talks, especially important ones.
Construct effective sentences.
Organize your ideas into a logical order.
Look at the following sentences. Are they good sentences?
I hope you will be in a position to make a decision within a short time.
Look at the following sentences and think about whether or not they are good sentences:
It is regretted that the goods cannot be sent today. We are pleased to inform you that the goods will be sent tomorrow.

Inside Name and Address
The name and address of the receiver is typed at the lefthand margin at least two lines below the date. Precede the address’s name with a courtesy with title (such as Mr., Ms. or Dr.). If you do not know whether a person is a man or woman, and you have no way to find out, omit the courtesy title and give the full name. Do not use both kinds of titles with one name, however, As shown below, the title of a person’s position within an organization may be included and typed either on the same line below the person’s name, whichever position results in better balance. If the title appears on the same line, place a comma between the name and the title.
In some countries the letterhead contains other details. For example, in the U.K. the director’s names of a company is given.