比亚迪 战略分析 英文版

比亚迪公司战略分析评分表评分人：年月日目录一、环境分析（35分） (1)二、组织分析（35分） (133)三、战略计划（25分） (24)四、项目总结（5分） (34)比亚迪公司战略分析一、环境分析（35分）（一）比亚迪发展历程简介1、比亚迪股份有限公司比亚迪股份有限公司（以下简称“比亚迪”）创立于1995年，是一家香港上市的高新技术民营企业。

目前，比亚迪在全国范围内，已在广东、北京、陕西、上海等地共建有九大生产基地，总面积将近700万平方米，并在美国、欧洲、日本、韩国、印度、台湾、香港等地设有分公司或办事处，现员工总数已超过13万人。

2002年7月31日，比亚迪在香港主板发行上市（股票代码：1211HK），创下了54支H 股最高发行价记录。

2007年，比亚迪电子（国际）有限公司（股票代码：0285HK）在香港主板顺利上市，表现理想。

截止2008年底，公司总资产额近329亿元人民币，净资产超过133亿元人民币。

比亚迪现拥有IT和汽车两大产业群。

公司IT产业主要包括二次充电电池、充电器、电声产品、连接器、液晶显示屏模块、塑胶机构件、金属零部件、五金电子产品、手机按键、键盘、柔性电路板、微电子产品、LED产品、光电子产品等以及手机装饰、手机设计、手机组装业务等。

公司坚持不懈地致力于技术创新、研发实力的提升和服务体系的完善，主要客户为诺基亚、摩托罗拉、三星等国际通讯业顶端客户群体。

目前，比亚迪作为全球领先的二次充电电池制造商，IT及电子零部件产业已覆盖手机所有核心零部件及组装业务，镍电池、手机用锂电池、手机按键在全球的市场份额均已达到第一位。

2003年，比亚迪正式收购西安秦川汽车有限责任公司（现“比亚迪汽车有限公司”），进入汽车制造与销售领域，开始民族自主品牌汽车的发展征程。

发展至今，比亚迪已建成西安、北京、深圳、上海四大汽车产业基地，在整车制造、模具研发、车型开发等方面都达到了国际领先水平，产业格局日渐完善并已迅速成长为中国最具创新的新锐品牌。

比亚迪汽车战略分析报告课程名称战略管理日期2011/10/02目录一、比亚迪汽车基本情况 (1)二、比亚迪汽车内部环境分析 (1)2.1企业资源分析 (2)2.1.1有形资源 (2)2.1.2无形资源 (3)2.1.3人力资源 (3)2.2企业核心能力分析 (4)2.3比亚迪汽车内部主要优势与弱点总结 (5)三、比亚迪汽车外部环境分析 (5)3.1宏观环境分析 (5)3.1.1政治法律环境 (5)3.1.2经济环境 (6)3.1.3社会文化环境 (6)3.1.4技术环境 (6)3.2行业环境分析 (7)3.2.1行业内现有企业数量与力量对比 (7)3.2.2行业增长速度 (9)3.2.3产品差异性与转换成本 (9)3.2.4固定费用与存储费用 (10)3.3比亚迪汽车外部重要机会与威胁总结 (10)四、比亚迪现行的战略和目标 (10)4.1比亚迪目标 (10)4.2比亚迪战略 (11)4.3比亚迪战略目标存在问题 (11)五、为比亚迪建议的目标与战略 (13)六、参考资料 (14)一、比亚迪汽车基本情况品牌名称：比亚迪英文名称：build your dreams简称：BYD总裁：王传福所属地区：广东深圳所属公司：比亚迪股份有限公司创立年份：1995品牌释义：成就梦想比亚迪股份有限公司创立于1995年，是一家在香港上市的高新技术民营企业，总部位于深圳坪山；拥有领导全球的IT电子及零部件产业群和整车及零部件制造产业群。

2003年，比亚迪正式收购陕西秦川汽车有限责任公司，比亚迪股份了组建比亚迪汽车。

比亚迪进入汽车制造与销售领域，开始了民族自主品牌汽车的发展征程。

比亚迪汽车坚持自主研发、自主品牌、自主发展的发展模式，以“造世界水平的好车” 为产品目标，以“打造民族的世界级汽车品牌”为产业目标，立志振兴民族汽车产业。

目前，比亚迪已建成西安、北京、深圳、上海四大产业基地，在整车制造、模具开发、车型研发等方面都达到了国际领先水平，产业格局日渐完善。

比亚迪发展介绍英文作文英文：BYD Company Limited, also known as BYD Auto, is a Chinese automobile manufacturer that specializes in producing electric vehicles. Founded in 1995, BYD has quickly become one of the world's largest producers of rechargeable batteries and electric vehicles.In recent years, BYD has expanded its product line to include hybrid and plug-in hybrid vehicles, as well as buses and trucks. The company has also developed a number of innovative technologies, such as its Iron-Phosphate battery, which is safer and more environmentally friendly than traditional lithium-ion batteries.One of the reasons why BYD has been so successful is its commitment to research and development. The company invests heavily in new technologies and has a team of over 15,000 engineers working to improve its products andprocesses.Another key factor in BYD's success is its focus on sustainability. The company is committed to reducing its carbon footprint and has implemented a number ofinitiatives to promote environmental responsibility, such as using renewable energy sources in its manufacturing facilities.Overall, BYD is a leader in the electric vehicle industry and is poised for continued growth in the years to come.中文：比亚迪股份有限公司，也被称为比亚迪汽车，是一家专门生产电动汽车的中国汽车制造商。

比亚迪公司战略分析评分表评分人：年月日目录一、环境分析（35分） (1)二、组织分析（35分） (133)三、战略计划（25分） (24)四、项目总结（5分） (34)比亚迪公司战略分析一、环境分析（35分）（一）比亚迪发展历程简介1、比亚迪股份有限公司比亚迪股份有限公司（以下简称“比亚迪”）创立于1995年，是一家香港上市的高新技术民营企业。

目前，比亚迪在全国范围内，已在广东、北京、陕西、上海等地共建有九大生产基地，总面积将近700万平方米，并在美国、欧洲、日本、韩国、印度、台湾、香港等地设有分公司或办事处，现员工总数已超过13万人。

2002年7月31日，比亚迪在香港主板发行上市（股票代码：1211HK），创下了54支H 股最高发行价记录。

2007年，比亚迪电子（国际）有限公司（股票代码：0285HK）在香港主板顺利上市，表现理想。

截止2008年底，公司总资产额近329亿元人民币，净资产超过133亿元人民币。

比亚迪现拥有IT和汽车两大产业群。

公司IT产业主要包括二次充电电池、充电器、电声产品、连接器、液晶显示屏模块、塑胶机构件、金属零部件、五金电子产品、手机按键、键盘、柔性电路板、微电子产品、LED产品、光电子产品等以及手机装饰、手机设计、手机组装业务等。

公司坚持不懈地致力于技术创新、研发实力的提升和服务体系的完善，主要客户为诺基亚、摩托罗拉、三星等国际通讯业顶端客户群体。

目前，比亚迪作为全球领先的二次充电电池制造商，IT及电子零部件产业已覆盖手机所有核心零部件及组装业务，镍电池、手机用锂电池、手机按键在全球的市场份额均已达到第一位。

2003年，比亚迪正式收购西安秦川汽车有限责任公司（现“比亚迪汽车有限公司”），进入汽车制造与销售领域，开始民族自主品牌汽车的发展征程。

发展至今，比亚迪已建成西安、北京、深圳、上海四大汽车产业基地，在整车制造、模具研发、车型开发等方面都达到了国际领先水平，产业格局日渐完善并已迅速成长为中国最具创新的新锐品牌。

比亚迪介绍英文作文BYD, also known as Build Your Dreams, is a Chinese automotive company that specializes in electric vehicles, rechargeable batteries, and renewable energy solutions. It was founded in 1995 and has since become one of the largest and most well-known electric vehicle manufacturers in the world.The company's electric vehicles are known for their innovative design, cutting-edge technology, and environmental friendliness. BYD has a wide range ofelectric vehicles, including cars, buses, trucks, and even monorails, all of which are powered by their advanced battery technology.In addition to electric vehicles, BYD also produces rechargeable batteries for various applications, such as energy storage systems for homes and businesses, as well as batteries for mobile devices and other electronic products.BYD is also a leader in renewable energy solutions, offering solar panels and energy storage systems that allow individuals and businesses to generate and store their own clean energy.The company has received numerous awards and accolades for its contributions to the electric vehicle industry and its commitment to sustainability and innovation.Overall, BYD is a pioneering company that is dedicated to creating a greener, more sustainable future through its electric vehicles, rechargeable batteries, and renewable energy solutions. With its focus on innovation and environmental responsibility, BYD continues to lead the way in the transition to a cleaner and more efficient transportation and energy system.。

SWOT Analysis:Advantage Analysis:1 product development innovation ability(1) Porsche has more than 50 years of racing experience, accumulated a lot of technical expertise.(2) Porsche hired some of the world's most outstanding design talent, the continued development of advanced technology2 the quality of the products among the forefront of the auto industryThe pursuit of quality. Porsche process and design strategy in the first place3 brand benefits, brand loyalty has loversPorsche emphasize the design, development and promotion, so as to maintain its reputation for excellence, innovation, and other characteristics of the outstanding European descent, makes people choose it.4 the price is relatively cheap, is the "civilian" supercar.Porsche with existing technology and technology continues to develop, so it can at relatively low prices lead to more reliable performance. Compared with the super sports car, such as Ferrari FXX, it cost about $500000, and close to the Porsche Yurbo is about as low as $100000.5 The success of diversification broughtIn the America market, SUV started to become mainstream, Porsche decided its product line extension, the diversification of production, the product will continue to promote the Cayenne -- Porsche growth in the next few years.6 The strategy is the core competitiveness of difference(1)the unique product positioning -- taking sports as the main products, and is famous for its fashion noble and excellent performance; (2) unique customer orientation -- the annual income of over $380000, pay attention to innovation and independent customer (3) unique price -- the price is relatively cheap, is the "civilian" super the car (4) to meet customer needs as the premise and innovative technologyDisadvantage Analysis：1 The traditional model of high fuel consumption, not improvedIt is estimated America environmental protection agency, in the 90's of the twentieth Century 911Turbo, the fuel consumption of 18 miles per gallon but in 2010 it reached 24~25 per gallon of fuel consumption. Although Porsche efforts to reduce fuel consumption, but new products from the design view, the effect is not good, fuel consumption remains a serious problem.2Financial structure debtPorsche since 2005 the acquisition of a large number of public shares, at the same time in very difficult economic crisis, as of 2009 1 at the end of the month, Porsche has been difficult to maintain the production and operation of funds. By the public after the acquisition, Porsche still need to restructure and improve financial structure.Opportunity Analysis:1.The Volkswagen Group's acquisitionThe public to buy Porsche from the capital chain crisis, and promote its further development. Public management are eager to improve the mass of other brands use Porsche expertise, so the public to provide more resources and platform for the development of Porsche, such as by its distribution channels.2.Germany's economic support.Germany is the world's third largest exporter, union members are protected by the labor law, and received wide support.3.Analysis of market segments.Segment market, competition is not a big amount. Many potential competitors because there is no sufficient funds to invest in manufacturing and Porsche comparable to the car, and withdraw from the competition in the market segment.4. fashion trendIn the luxury and high-end market, the pursuit of fashion is the nature of the buyer. All along, the roadster as fashion representative, therefore, as Porsche car enterprises, have good market prospects.5.The development of the Chinese sports industry.On the one hand. As the world's fastest growing economy Chinese, Chinese government also plans to gradually promote the appreciation of the RMB, the export market, with huge development potential. On the other hand, Chinese area sports car market in the initial stage of development, its sales in 2009 ~2010 annual rate of 72%, Porsche accounted for about 15.6% of total sales, in 2~3 years, China Porsche will become the largest consumer market.6.Analysis of sports car industry conditions.The car industry is a capital intensive industry, economies of scale, international expansion will lead to greater market penetration level, will also increase, so Porsche where the industry itself is Porsche provides a good environment of the industry.7.The strategic alliance support.Porsche purchased some shares of MHP's assets as a strategic alliance, Porsche allows MHP to provide consulting and process for its improvement measures, which helps Porsche learn new business technology and the production process improvement, the ability of production at the same time the Porsche Cayenne in the Leipzig area is located in Germany in the same production line the same factory, CarreraGT and Panamera.Threat Analysis:1, the economic situation and the decline in oil prices. From the beginning of 2007, the economic situation gradually decline, rising unemployment, resulting in declining consumer purchasing power; at the same time, oil prices reached a record high, up to $100 a barrel. Consumers are very sensitive to the price decline, thus resulting in the demand for consumers to buy, Porsche sales will be affected.2, improve the America average fuel economy (CAFE). According to statistics, Porsche largest market is America, 2009-2010 years 26% of its sales from America. However, the average fuel economy standard in 2020 will be the implementation of American (CAFE) not only improves fuel consumption standards, but also substantially increase the amount of fines; and the fuel consumption is relatively large Porsche. This will make Porsche in USA the substantial decline insales, not even sales.3.Many car manufacturers to seize the market China. As the fastest growing economy in the country Chinese, has great potential, so many car manufacturers will accelerate the pace of the market to seize the Chinese, which has Chinese as expansion area is very important to the Porsche China said, facing greater competitive pressures and risks.4.The government increased Foreign Company review. Porsche vigorously expand in Chinese, however China government has added to the Foreign Company's review, make its investment in China facing more uncertainty。

Group Three Report ProposalBYD Company LimitedPrepared byGuokai Xu (41415221)Huan Zhang (41534158)Yiting Bao (41354176)Yingying Han (41116240)Vaidya Panch (41259653)This report is trying to analyse BYD Company’s issues and gaps and recommend appropriate strategies. It consists of four parts. The first part is the introduction of BYD, followed by detailed background. Then the rationale of choosing BYD is demonstrated. After that, main issues and gaps are identified and suggested strategies are given.The company selected is BYD Company Limited, a South-China based company and also a public company listed on the Stock Exchange of Hong Kong. BYD’s is involved in three main segments, namely the automobile segment, the mobile handset component department and the rechargeable battery and other products segment. This paper however, will emphasise on the automobile segment which represents more than 50% of the total turnover of the group.BYD is registered in P.R. China, and has been floated on the Stock Exchange of Hong Kong since 31st July 2002. The company was previously an IT company with mobile handsets and components being its main products. It later, entered the automobile industry by acquiring Tsin-chuan Auto Co. Ltd in 2003. The initial few years were marked by rapid growth of the company, which also led to a steep rise in share prices.The rationale behind choosing BYD as our target company is, the rapid growth of the company which attracted attention from all around the world including the famous investor Warren Buffett who again demonstrated his exceptional insight. Moreover, the company has put in significant efforts in relation to the application of clean energy, including the production of electric automobiles. However, we have observed that the company is facing some problems at the moment as the rate of growth has reduced significantly compared to the earlier years. We aim at detecting the problems by analysing the key internal and external factors, and recommending some strategies based on the issues raised.BYD faces three main issues, the first matter of concern being its sales target poorly matched. BYD's internal sales target for year 2010 was 1 million units (publicly announced 800,000 units). Yet over the first seven months of this year, the company only met less than one third of its internal sales target. It had slashed its full-year sales target in 2010 to 600,000 units at August 4th. The second issue is the alarming expansion problem for factory capacity. BYD's expansion plan is facing fund raising delay and property regulation issues. The third issue is the increasing dealer pullouts. Increasing dealer pullouts in cities such as Beijing, Southwest China's Sichuan Province and East China's Zhejiang Province were reported, including BYD's flagship dealer in Chengdu, the capital of Sichuan. Furthermore, the gaps identified are demonstrated in external and internal perspectives. Regarding external gaps, remote environment versus existing strategy and industry environment versus existing strategy are our major concerns. In relation to internal gaps, capabilities versus existing strategy and key stakeholders versus existing strategy are significant. Some recommendations therefore will be generated based on these gaps identified.。

比亚迪新能源汽车营销战略研究分析Research Analysis of BYD New Energy VehiclesMarketing Strategy摘要近年来，环境污染和石油资源的日益枯竭使得人类对传统汽车的质疑越来越强烈，为此清洁环保的新能源汽车成为各大汽车企业乃至各国关注的焦点。

在日渐成熟的新能源汽车消费市场上，各方力量对此角逐越来越激烈。

在这样的环境下，正确把握中国新能源汽车消费者行为特征与规律，对中国新能源汽车企业在产品开发设计、产品的定位及定价等市场营销策略制定上具备一定的现实指导意义。

本文首先介绍了新能源汽车的概念及发展现状，然后介绍国内外新能源汽车市场发展现状、竞争环境。

了解新能源汽车市场的挑战和困境，并且以比亚迪新能源汽车市场营销战略作为研究对象，了解国内外新能源汽车市场的竞争环境，消费需求等因素，并且深入研究比亚迪新能源汽车市场的竞争环境，营销战略，然后提出了一些比亚迪新能源汽车市场发展中所面临的问题。

最后通过所学知识，分析比亚迪新能源汽车市场所面对的问题的原因，并针对比亚迪新能源汽车市场发展中面临的问题提出相关解决建议。

通过以上做法，希望所提出的解决建议会对中国新能源汽车市场的发展起到积极作用，使中国的新能源汽车市场发展逐步缩小与世界新能源汽车市场的差距，并且使中国新能源汽车健康有序发展，发展出有中国自身特色的新能源汽车新市场。

关键词：比亚迪；新能源汽车；市场竞争；营销战略IAbstractIn recent years, environmental pollution and oil resource exhausting makes human on the traditional car question is more and more intense, for this new energy vehicles clean environmental protection becomes each big auto enterprise and the focus of attention of the countries. In the new energy vehicles to mature consumer market, all parties to this more and more fierce competition strength. In such an environment, China's new energy vehicles correct understanding of consumer behavior characteristic and law of China's new energy vehicles enterprise in product development and design, product positioning, pricing, etc market marketing strategy formulation on have a certain instructive significance.This paper first introduces the concept of new energy vehicles and current situation of the development, and then introduced the domestic and foreign new energy vehiclemarket development present situation, the competitive environment. Understand the new energy vehicles to the challenge of the market and difficulties, and new energy vehicle interface with byd marketing strategy as the research object, the new energy vehicles at home and abroad about the market competition environment, consumer demand factors, and further research new energy vehicle market BYD competition environment, marketing strategy, and then puts forward some new energy vehicle market BYD the problems in the development. Finally through the knowledge, new energy vehicle market analysis BYD face the cause of the problem, and in the light of new energy vehicle market development BYD the problems facing the put forward relevant Suggestions to solve.Through the above practices, hope the proposed solutions to China's new energy vehicles will be played a positive role in the development of the market, China's new energy vehicle market development gradually narrowing and the world new energy vehicle market gap, and China's new energy vehicles the healthy and orderly development of the development with Chinese characteristic of oneself a new energy vehicles new market.Key words：BYD；New energy car；Market competition；Marketing strategyII目录摘要 (I)Abstract (II)前言 (4)一、新能源汽车概念及发展背景 (5)（一）新能源汽车概念 (5)（二）新能源汽车发展的背景 (5)（三）在中国发展新能源汽车的意义 (6)二、比亚迪新能源汽车市场竞争环境分析 (7)（一）新能源汽车市场发展现状 (7)1、中国新能源汽车市场现状 (7)2、国外新能源汽车市场现状 (8)（二）新能源汽车市场面临困境和政府导向策略 (10)三、比亚迪新能源汽车营销战略分析 (13)（一）比亚迪新能源汽车市场战略分析 (13)（二）比亚迪新能源汽车制定营销战略方法 (15)（三）比亚迪新能源汽车市场存在问题 (16)四、针对比亚迪新能源汽车市场发展提出相关建议 (19)（一）加大新能源汽车消费者认知 (19)（二）促使新能源汽车产品多样化 (20)（三）加大政策补贴力度，降低消费成本 (21)（四）完善配套设施及售后服务 (21)结束语 (22)参考文献 (23)致谢..........................................................................................错误！未定义书签。

英文文献In recent years, with the continuous development of national economy, all countries in the world especially developing countries, led by China, India, the rapid growth of car ownership. Automobile exhaust emission for the damage caused by the natural environment and human living environment is more and more obvious; Cars need rising oil consumption, the international energy supply tensions, human production and way of life has come to have to change from time to time. Brought by the traditional automobile energy consumption and climate warming have not allow to ignore. Under such background, the development of new energy vehicles to reduce the pollution of the environment, ease the oil shortage has important significance.New energy vehicles include hybrid electric vehicles, pure electric vehicles, including solar cars), fuel cell electric vehicles and other new energy vehicles, etc. Different from other conventional vehicles, new energy vehicles use unconventional fuel as power source, has the advantages of low emission even zero emission pollution to the environment pressure is small, has a very broad prospects. A hybrid car is the key to a hybrid system, its performance is directly related to the overall performance of a hybrid car. After more than ten years of technology development, the hybrid system has been from the original engine and the discrete structure of the motor to the development of engine, motor and transmission integration structure, namely integrated hybrid system.A hybrid car is the electric car with the combination of the traditional internal combustion engine vehicle, it inherits the low-emission electric cars, the advantages of low noise, and played a common fuel cars and the advantages of high power, high torque significantly improved the traditional internal combustion engine vehicle emissions and fuel economy, increased the range of pure electric vehicles, by the internal combustion engine cars to electric cars play an important role in the process.Mixed type hybrid vehicle systems includes the characteristics of series and parallel connection. Power system including engines, generators and motors. Driven by an electric motor driving only when in low speed, when the speed match the engine and electric motor drive the car. This way need power distribution device and generator, etc., so the structure is complex. Pure electric vehicles is a kind of using single battery as energy storage power cars. It USES battery as energy storage power source, through the battery to the electric motor, Drive electric motor operation, thus pushing the car. Pure electric vehicle chassis, body, batteries, electric motors, controller and battery and so on six parts. Due to the electric motor with good traction, so pureelectric vehicle drive system does not need the clutch and transmission. Speed regulation system of speed control by the controller through change the speed of the electric motor can be realized. And the difference from the hybrid, pure electric vehicles as a device without the use of internal combustion engine completely, also do not use fuels such as gasoline, diesel, but completely use rechargeable batteries.The advantage of pure electric vehicles is: first, it itself is not the harmful gas of atmospheric pollution emissions. Even by the equivalent power consumption of power plant emissions, in addition to sulfur and particulate matter, other pollutants was also significantly reduced, because most of power plants built in away from the densely populated cities, less damage in humans, and power plants is stationary, concentration of emissions, remove all kinds of harmful emissions more easily, also have the relevant technology. Due to power can be obtained from a variety of primary energy, such as coal, hydropower, nuclear power, lifting the people fear of petroleum resources became more and more dried up. Second, pure electric vehicles can also make full use of the night when trough the surplus electricity power, make the generating equipment can make full use of day and night, greatly improve the economic benefit. In addition, the pure electric vehicle structure is simple, operation and less driving part, maintenance is convenient.At present, the pure electric vehicles there are still some technical defects. The main problem is the battery unit weight to store too much electricity, once after a full charge mileage is not ideal; At the same time, high reserves battery service life is short, the cost is high, make the overall cost is higher, pure electric vehicles, of course, it's none of pure electric vehicles to realize commercialization, also can't form scale economy. Therefore, the development of a wide range of pure electric vehicles is the top priority of the development of advanced battery.Fuel cell car fuel cell is used as the power source of electric vehicles. The battery energy is through the chemistry of hydrogen and oxygen, directly into electricity. Storage of hydrogen and oxygen in the air in the fuel cell produces chemical reaction, generate electricity to start the motor, so as to drive the car. In addition, methanol, hydrogen gas, gasoline, diesel oil can replace. Fuel cell in the process of chemical reaction without burning, so the fuel cell car is no pollution to the environment. At the same time, the energy conversion efficiency of fuel cell is 2 to 3 times higher than the internal combustion engine, so from the aspects of energy utilization and environmental protection, is an ideal vehicle fuel cell car.Compared with the traditional vehicles, fuel cell vehicles has the following advantages: no pollution, zero emissions. To reduce the greenhouse gas emissions High energy conversion effect.Wide range of fuel selection. In recent years, great progress has been made in fuel cell technology, the world many famous automobile manufacturers such as Toyota, ford, BMW, etc are purposeful, planned to fuel cell vehicles on the market.Hydrogen powered cars are divided into hydrogen fuel cell vehicles with hydrogen internal combustion vehicle. The former with ordinary fuel cell cars, by hydrogen fuel cells in liquid hydrogen and oxygen to produce electricity in the air to push the car. With hydrogen fuel cell vehicles using different motor, hydrogen is used for car internal combustion engine, by hydrogen gas and air mixture combustion produces energy, so as to move the car. Hydrogen internal combustion vehicle in a zero discharge of hydrogen fuel-cell cars, no pollution, etc.Befoul refers to product or its by-products of agriculture and forestry, industrial waste, living garbage and other biological organism and its metabolic waste as raw material for making fuel. In most cases, "befoul" used to specifically to ethanol, methanol, a liquid fuels such as bodies. Befouls mainly include biological diesel cars and fuel ethanol car.New energy cars represent the future of the world automobile industry development direction, is the commanding heights of the world automobile industry in the future. Vigorously develop new energy vehicles is the world's countries and major automakers common strategic choice. Since the 2008 financial crisis, the world's major automobile production countries increase the development of new energy automotive industry as its industry competition ability, keep the sustainable economic and social development of major strategic measures. At the same time, the development of new energy vehicles but also the breach to seek a new economic growth point and the basic way to realize transportation energy transformation. Support for new energy vehicle technology and related fiscal and tax policy, has become the powerful weapon of countries to tackle the financial crisis. To that end, countries have issued a series of policies and measures to encourage domestic the development of new energy vehicles and related industry.As the world's second largest auto producer and a handful of automotive technology powerhouse, Japan, which is mainly composed of hybrid and electric vehicles in the development of new energy vehicles, leads the world in other countries. At the same time, Japan is also a hybrid car penetration of the highest. On April 12, 2010, the Japanese economy, trade and industry joint Japan each big auto companies and the academic community to set up the strategy of "a new generation of automobile research institute" announced "a new generation of automotive strategy 2010", put forward to Japan built "a new generation of new energy automobile research and development and production base". Study the development of Japan's new energy automotiveindustry will have on the development of new energy vehicles industry in China has important significance.中文文献近年来，随着国民经济的不断发展，世界各国尤其是以中国、印度为首的发展中国家的汽车保有量急剧增长。