restaurant business plan

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Restaurant Business Plan
Name: Luan Hetao
Number:2011120201027
Project introduction: Tea restaurant is the traditional Chinese diet culture representative, such as dumplings, wonton, and meal snacks, coupled with the Western diet culture.Investors can choose the restaurant size and type of food according to their different geographical characteristics and preferences and it can provide a wide range of development opportunities. It is particularly suitable for investors who like the challenge of catering services operation.
Investment limitations: Investing in a 20-table Chinese tea restaurant, affordable rent, 80 square meters, the rent is 10000 yuan the following, the best choice is on busy streets or nearly residential district place. It is best to pay the rent once a month or three months.
Financial Planning: The restaurant belongs to the food service industry, is a sole proprietorship enterprise. Our venture capital needs about 100000 Yuan. We can apply for loans from banks.
Basic market research :(1)T arget customer analysis: Basic customer is the income in the 2000-3000 element of the surrounding residents and nearby college students .They will pay more attention to the environment and commodity taste.(2)Competitor analysis: Around the hotel are mostly Western-oriented, high price. Restaurants at the middle price level are vacancy.
Decoration and facilities: restaurant must be designed to meet the cafe features; it must reflect the operating characteristics of tea restaurant from the look and style. Color of the restaurant should be unified and harmonious, it should not use any blunt color. Simple and bright, with air conditioning, an open kitchen, the customer can see the food production process; it is clean, safe to eat. Elegant interior decoration and supplies
Operating characteristics: The restaurant has three taste porridge: (1) Assorted Seafood Porridge, 5 Yuan a bowl, presented a dish of pickles free.
(2) Porridge with Black Mushrooms and Shredded Chicken, production cost is 2-3 yuan, this is characteristic of porridge product. The price is 6-8 Yuan. (3) Minced Pork Congee with Preserved Egg, production cost is 2-3 yuan; price is 8-10 yuan. It is suitable for most people's taste (4)Customers can request the production of other types of porridge, such as millet congee、congee with mug bean congee、porridge with nuts and dried fruits.
The restaurant has many characteristics snacks of Guangdong ,such as:crispy durian cake、egg-yolk puff、shrimp wonton、wonton soup、dough drop and assorted vegetable soup.
Distribution channels:We should know two purchase locations at least, but we can fix one provider in order to reduce the price.We should pay attention to purchase quality, and establish strict censorship.
Staff recruitment : A person is responsible for cashing , a person is responsible for clearing the table and washing the dishes, three work in the kitchen ,a person is responsible for take-away . A waiter is responsible for hosting customers. Staff should unify the clothing; employee should pay 200 Yuan deposit. The basic wage is 1200-1600 Yuan a month, 5% of sales as staff bonuses.
Marketing strategy :(1) A month before opening we will distribute 8 fold the coupons.(2) In nearby stores or market we should distribute small advertisement name chip.
Profit forecast: This small restaurant, basically early、middle and late night supper can business, day target turnover is 3000- 5000 Yuan.We should pay attention to product quality and understand the customer requirements and timely adjustment.
Risk prevention:(1) According to the characteristics of this industry, I consider the following risk.(a) Similar to the SARS disaster, people do not trust the outside dining;(b) Competitors increase, partial or potential customers will loss;(c) Raw material prices or procurement difficulties, sent substandard;(d) employees have the possibility of sick;(e) Quality of food hygiene, counterfeit money.(2) Risk prevention measures:(a) We must ensure that liquidity can be used 3-4 months;(b) We should improve the food quality, retain customers;(c)
Changing product Structure, rigorous inspection ;( d) we can keep in touch with the labor agency ;( e) develop a standardized system for food hygiene compliance, and buy a good Detector.。