文献出处：Croxton K.L The research of fresh food e-commerce logistics distribution modefJ]. The International Journal of Logistics Management, 2017, 1(2): 13-24.
原文
The research of fresh food e-commerce logistics distribution mode
Croxton K L
Abstract
With the development of electronic commerce enterprise, from the Internet shopping has been gradually deep into the people’s life, so that people want to buy on the Internet to be assured that there is an increasing demand or iresh agricultural products. This rare agricultural socialization trend of consumption also offers fresh electronic commerce development opportunities, but now is the actual situation of fresh electronic commerce development is not very optimistic. For fresh food e-commerce，due to the particularity of fresh products, it requires the logistics distribution can be according to the requirements of the customer at the right time to provide enough fresh products，it is for the logistics service quality and time put forward higher requirements，delivery is not yet mature，distribution costs are high，low efficiency and service level is often difficult to guarantee，fresh products logistics distribution is a bottlenecK in the development of them.
Keywords: fresh food e-commerce，distribution pattern，cold chain logistics, and risk control 1 Introduction
Farmers1markets and supermarkets is the traditional channels of city residents to buy fresh agricultural products, but with the development of social economy speed boost, the rhythm of people’s life in the city than ever also had obvious increase，’’workers•’ due to the limitation of working hours, often the problem is there are very few time at a farmers’ market or supermarket to buy fresh produce，even after work at farmers’ markets or supermarkets to buy the fresh agricultural products, can buy goods is not fresh. With the development of electronic commerce enterprise, from the Internet shopping has been gradually deep into the people's life, so that people want to buy on the Internet to be assured that there is an increasing demand of fresh agricultural products，especially for "workers' this is more urgent demand.B2C，C2C e-commerce business now more concentrated in the electronic products, clothing and completely processed food, for the present stage of basic logistics service can satisfy the requirements of web site with the customer.
This article is mainly in the electronic commerce logistics distribution mode of fresh research aspects，based on fresh from the actual situation of electronic commerce and the close analysis of key element fresh food e-commerce，summarizes three different with general distribution mode of fresh food e-commerce logistics distribution mode, the characteristics of the pattern design is by fresh good cooperation from the electronic commerce information online and offline business, to reduce the fresh raw e-commerce product line the difficulty of the logistics distribution，thus make the enterprise to offline logistics cost is high，the efficiency is not high to make a good deal with the problem of.
2 Literature review
Research of fresh agricultural products safety, F.S chwagele (2005) about the European fresh agricultural products traceability for the development of history，Europe for fresh food formulated laws and regulations, food companies are required to have their own traceability system, to ensure transparency in the whole process of the food production chain，can verify，is produced in Europe after the outbreak of a series of food safety accidents; Lists the Europe now use traceability technology，such as coding system EAN UCC (2002) - AIDC barcode, electronic data management system and RFID.K.E^ Belk, J.A. Scanga et al. (2005) to trace the history of the development of the American food, they think that the United States than in Europe and Japan in terms of food traceability backward，at the same time points out that the Carrefour and other large retail enterprises in the application of RFID technology played an important role, mainly adopts monomer great significance by IAID and group recognition AGID two methods on the meat recognition.
Research of fresh agricultural products supply chain knowledge, RD abbene, P.G ay and N.S acco (2008) argue that produce raw materials from leave growers or meat slaughterhouse to the terminal consumer impact on the cost and quality of this process play a key role, so it is necessary for fresh agricultural products supply chain to do enough research. Omar Ahumada, J.R ene Villaobos (2009) argue that due to a series of public health problems, the supply chain of agricultural products will face more strict rules and close monitoring. In fresh agricultural products distribution，Ana Osvald，Lidija Zadnik Stirn (2008) of fresh vegetables distribution path optimization algorithm has made the research of vehicle，and according to the working time window，distribution vehicle travel time and vegetables perishable characteristics the impact on the cost distribution path model is put forward- Omar Ahumada, J.R ene Villaobos
