商务英语阅读第一册上 Unit 6

第六章文化产业教学目标：学完本单元之后，学生应该能够：1．理解什么是文化产业以及文化产业的主要要素；2．理解什么是电影产业以及电影产业的经营方式；3．对文化产业对经济的重要性有初步的认识。

课文A文化产业是一个个仅仅才出现了几十年的新鲜事物，文化产业的定义和内涵在不同的国家有不同的含义。

根据中国文化部对文化产业的最新界定，文化产业是指从事文化生产和提供文化服务的经营性行业。

文化产业是与文化事业相对应的概念，两者之间既有相似性，又有差异性，都是社会文化建设的重要组成部分。

在中国，文化产业是随着社会主义市场经济体制的建立和完善而逐步发展起来的新型产业。

是随着社会主义市场经济体制的逐步完善和现代生产方式的不断进步，而发展起来的新兴产业。

也是文化产业是社会生产力发展的必然要求，文化产业分为影视业、音像业、文化娱乐业、文化旅游业、网络文化业、图书报刊业、文物和艺术品业、艺术培训业等９大门类。

“文化产业”是一个复杂的定义，“产业”在这里是一个很广泛的概念———在这里，它和工厂，制造业等名词没有必然的联系（但是它仍然和勤奋密切相关，不过，勤奋并不限于制造业）。

而且，它可以运用于任何具有相似性产出的活动，“休闲产业”“创意产业”等。

如果一个工厂的产品是颜料，那么它是一个传统意义上的工厂，但是，某个画廊雇佣的画家使用这些颜料所绘制的画则是文化产业的产品。

文化产业和传统产业相比，只是在过程是有相似性，在产品，内涵和影响上都有着极大的不同。

当今世界，全球范围内国与国之间竞争的显著特点之一是软实力的竞争。

软实力是指一个国家的吸引力和对别国的说服力。

软实力是和硬实力相对而言的。

硬实力强调的一个国家的军事或经济力量，软实力则来自一个国家文化上的吸引力，政治理念及政策等方面。

现在，软实力对一个国家的发展已经越来越重要，而文化产业是软实力的一个重要组成部分。

我们来看一个例子：在纽约，当手工制造业在20世纪70年代衰落，整个城市陷入了严重的经济危机的时候，市长Abe Beame主持成立了一个文化政策方面的委员会，这个委员会指出经济的复苏可以在开发文化资产的帮助下进行。

Unit6 A Val entine Story爱情故事1.John Blanchard stood up from the bench, straightened his Army uniform, and studied the crowd ofpeople making their way through Grand Central Station.约翰·布兰查德从长凳上站起身来，整了整军装，留意着格兰德中央车站进出的人群。

2.He looked for the girl whose heart he knew, but whose face he didn't, the girl with the rose. Hisinterest in her had begun twelve months before in a Florida library. Taking a book off the shelf he soon found himself absorbed, not by the words of the book, but by the notes penciled in the margin.The soft handwriting reflected a thoughtful soul and insightful mind.他在寻找一位姑娘，一位佩带玫瑰的姑娘。

他知其心，但不知其貌。

十二个月前，在佛罗里达州的一个图书馆，他对她产生了兴趣。

他从书架上取下一本书，很快便被吸引住了，不是被书的内容，而是被铅笔写的眉批。

柔和的笔迹显示出其人多思善虑的心灵和富有洞察力的头脑。

3.In the front of the book, he discovered the previous owner's name, Miss Hollis Maynell. With timeand effort he located her address. She lived in New York City. He wrote her a letter introducing himself and inviting her to correspond. The next day he was shipped overseas for service in World War II.在书的前页，他找到了前一位拥有人的姓名，霍利斯·梅奈尔小姐。

Unit 6 Good manners 阅读练习阅读本单元对话与课文，完成如下各题：1.How many glasses are usually placed for each person on a Western dinner table and what are they used for?A.2;for white wine and red wine.B.3;for white wine，red wine and water.C.4;for red wine，white wine，hot water and cold water.D.1;for water.【答案】 B2.Which is the proper arrangement on a Western dinner table?A.Forks on the right and knives on the left of the plate.B.Forks and knives both on the left side of the plate.C.Forks and knives both on the right side of the plate.D.Forks on the left and knives on the right of the plate.【答案】 D3.What is the small spoon for?A.For the dessert.B.For the soup.C.For the salt.D.For the sugar.【答案】 A4.What is a “starter〞?A.A short speech at the beginning of dinner.B.The smaller pair of fork and knife.C.A small dish at the beginning of dinner.D.The soup the beginning of dinner.【答案】 C5.How should you hold the smaller pair of knife and fork?A.Knife in the right hand and fork in the left.B.Knife in the left hand and fork in the right.C.Knife in the hand and fork on the plate.D.Fork in the hand and knife on the plate.【答案】 A6.Which of the following are good table manners?A.After finishing one plate of soup，ask for more.B.Take the beef with your fingers.C.Touc h your host’s glass with your own when drinking to his health.D.Eat quietly and do not leave any food on your plate.【答案】 D7.The writer of the text mainly tells us about __________.A.western dinner partiesB.western table mannersC.western food and mealsD.table manners around the world【答案】 B8.What’s the main idea of the last paragraph?A.Table manners are only important at formal dinner parties.B.Table manners keep changing all the time.C.We should follow the fashion of the time.D.Table manners make you look good.【答案】 A9.Which is not stated but can be inferred from the text?A.Table manners are different from culture to culture.B.Table manners change over time.C.The main course follows the soup.D.Western table manners are better than those in most other cultures. 【答案】 A10.Drinking to someone’s health is one way of __________.A.eatingB.speakingC.toastingD.praising【答案】 C。

Part BWhere Can We Find Women's Wear?Mark: Excuse me, where can we find women's wear?Receptionist: On the second floor. You can take the escalator on your right.Mark: Thank you.Salesperson: Good morning. Can I help you?Ann: No, thanks. We're just looking.Mark: How about this red dress, Ann? It's very fashionable.Ann: I don't know. I'm not crazy about red. I think it's a bit too bright for me. Salesperson: How about this white dress? It's a new arrival for the season.Ann: Is it? It looks pretty. But is it very expensive?Mark: Let me see the price tag. It says $299.Ann: That's too expensive for me. I'd like something below $200.Salesperson: What about this blue dress? It's on sale. It's 10% off, so it's only $126. Ann: Mmm. I like the color. Do you think it'll look good on me, Mark?Mark: I think so. Why don't you try it on?Salesperson: What size do you take?Ann: Medium.Salesperson: Here's a medium in blue. The fitting room is right behind you.Ann: (wearing the dress) What do you think of it, Mark?Mark: It's very nice. I think blue suits you. And it fits perfectly.Ann: Great. I think I'll take it.Mark: That's a good deal.Salesperson: Will that be cash or charge?Ann: Cash, please.Questions:1.When did Ann and Mark go to the department store?2. Which of the following can you infer from the conversation?3. What did Ann seem to give first priority to in buying her dress?4. How many dresses did Ann try on?5. What can we learn from the conversation?Part CDefective GoodsThe other day, Mrs. White bought some bed linen at a small store near her home. Thestore had a good reputation, and Mrs. White had often shopped there before. But when she got home and examined the sheets, Mrs. White was shocked. One of them had a big hole in the middle, and another was badly stained. And two others were frayed at the edges.As you can imagine, Mrs. White was very angry and she went back immediately to complain. When she arrived, the store was closed and two other angry ladies were waiting outside. One of them told Mrs. White that she had bought some towels that morning, and the other lady said that she had purchased a linen tablecloth. In both cases the goods were defective. A little later some other women joined them, and they all told the same story. Finally the storekeeper appeared and let them in. The poor man looked very worried. He became very nervous when the ladies threatened to call the police, but he denied trying to cheat them. Then he explained what had happened. In his absence, the driver of a delivery truck had mistaken his shop for a secondhand goods store and had delivered a load of used material from a nearby hotel. The sales clerk had not bothered to check the delivery and had started selling the defective goods right away.The storekeeper apologized for the mistake and promised to exchange the ladies' purchases and to refund half the price. Needless to say he fired the careless assistant.Questions:1. What happened to the customer?2. Which of the following reasons that the shopkeeper gave for the mistake is not true?3. How did the storekeeper handle the customer's complaints?。

新编商务英语精读1课后习题答案unit6Key (练习答案)Unit 6 JewelryReading IExercise II1. c2. c3. b4. d5. dIII1. accumulate2. brilliant3. choosy4. malicious5. bachelor6.destined7. odd 8. communion 9. intuition 10. fulfillIV1. infect2. was destined3. joke about4. to do with5. takes hertime 6. were to 7. in his stead 8. edge to her voice 9. fell apart 10. won’t be cut out forV1. shortly2. It’s very odd3. choosy4. in my stead5. in communionwith6. be destined never to see each other againVI1.revel1) vt. to make known (something previously secret or unknown)揭示；揭露；泄露. The investigation has revealed some serious faults in the system.2) vt. to show or allow sth. to be seen 展现;显露出. The curtains opened, to reveal a darkened stage.[相关词]revealing adj. allowing parts to be seen which are usually kept covered暴露的；裸露的. a very revealing dressrevelation n. the making known of some secret 展示；揭露；显露. The revelation of his scandalous past led to his resignation.revelations n. (宗教)启示录[相关搭配]reveal a scandal 揭露丑闻reveal the inside story (of) 揭开内幕reveal a secret 揭开秘密reveal the objective laws 揭示客观规律a. Her biography revealed that she was not as rich aseveryone thought.b. A joke can b e very revealing of what someone’s really thinking.c. He still did not reveal what he felt about me.2. accumulatevi./ vt. to collect or grow into a mass积累；积聚. A thick layer of dust had accumulated in the room.He gradually accumulated an impressive collection of paintings.He accumulated wealth through illegal means. 他以非法手段敛财。

Learn General Secretary on "two to learn a" strengthening "four Consciousnesses" important speech caused a strong reaction in the country. Time, watching "red treasure", the origin of building the party back to power, how to strengthen services for the masses, improve party cohesion, fighting to become the grass-roots party members and masses hot topic. Grass-roots party organizations "two" is to strengthen the service of party members and cadres, the pioneer spirit. Distribution of grass-roots party organizations in all walks of people, clothing, shelter, which belongs to the nerve endings of the party organization and comments reputation has a direct perception of the masses. Strengthen the party ahead of the "pedal" spirit; strengthen the party members and cadres "success does not have to be me" and "the first to bear hardships, the last to" service spirit to set the party's positive image among the people is important. Grass-roots party organizations "two" is to cleanse all people not happy not to see "stereotypes", establish the honest faithful, diligent faith for the people. No need to avoid mentioning that, some members of our party can not stand the "money," corrosion of temptation, thin, Xu Zhou, such abuse and corrupt bribery, malfeasance borers, and rats. Two, is to clean up, thin, Xu, Zhou's solution to restore the party's fresh and natural, solid and honest work style. Cleansing "take, eat, card," undesirable and behaviour, "cross, hard and cold, push" attitude. Grass-roots party organizations "two" is to strengthen the sense of ordinary party members, participating in consciousness, unity consciousness. For reasons known, members of grass-roots party branches less mobile, less resources, and the construction of party organizations have some lag. Two studies, is to focus on the grass-roots party branches "loose, soft, loose" problem, advance the party members and cadres, "a gang working", "Hong Kong report." Strong cleanup actions, styleand rambling, presumptuous "unqualified" party members, pays special attention to party members and cadres "joining party of thought" problem. "Party building" is obtained in the long-term development of our party's historical experience accumulated. Two is our party under the new historical conditions, strengthen the party's construction of a new "rectification movement." Grass-roots party organizations should always catch the hard work, results-oriented. Two educational outcomes are long-term oriented and become an important impetus for the work. "Two" should have three kinds of consciousness "two" study and education, basic learning lies in the doing. Only the Constitution address the series of party rules, and do solid work, be qualified party members had a solid ideological basis. Only the "learning" and "do" real unity, to form a "learn-learn-do-do" the virtuous cycle, and ultimately achieve the fundamental objective of education. This requires that the OrganizationUnit 6 TradePart I Business VocabularyDirections: There are 20 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the center. This part totals 20 points, one point for each sentence.1 They’ve _____B_______ us a very good price for the consignment.A offeredB quotedC presentedD supplied2 If you can’t _______A_________ the delivery date, let us know as soon as possible.A meetB makeC produceD decide3 We ______D________ in distributing high quality wines.A sellB bring outC handleD specialize4 We would appreciate it if we could be B your sole distributor.A pointed outB appointedC acted asD represented5 We have ____B__________ Julian Montero, the Argentine supplier of the wine we are importing.A contacted withB contactedC linked toD linked6 Please ________C________ a letter of credit to cover the shipment.A makeB produceC openD draw7 We look forward to receiving a copy of your letter to your ______D______ bank in Argentina as soon as possible.A correspondingB correspondedC respondingD correspondent8 Since we’ve not _____B________ you before, we’d like to be paid by banker’s draftA dealt inB dealt withC dealt atD dealt for9 It creates its own branded products but also makes guitars ________B_________ distributors’ specifications.A atB toC inD by10 The two companies have had some initial _____D___________ by fax and nowface-to-face meeting is required.A lettersB emailsC faxesD correspondence11 We do hope we can reach an agreement ________D_______ the terms quoted.A forB ofC atD on12 In reply, we are _____C_______ you for 500 cases of Chinese Black Tea atAuD80 per case CIF Sydney.A providingB supplyingC offeringD granting13 This offer is ______B_______ to your reply reaching us before the 20th of February.A subjectingB subjectC subjectedD to subject14 Payment is to be ____D_______ by irrevocable L/C at sight.A done D conducted C paid D made15 They are ____D_ great demand abroad and our stocks are running down quickly.A atB ofC forD in16 We are confident that once you have tried our blouses, you will place repeat orderswith us _____C______ large quantities.A atB forC inD by17 Please note that we do not allow any commission _____B______ our blouses.A forB onC aboutD at18 The above offer is made _____C________ engagement and is subject to our finalconfirmation.A withB noC withoutD having19 ______A______ we are appreciating the good quality of your black tea, we regretthat your price appears to be on the high side.A WhileB WhenC HoweverD Therefore20 However, please note that it is only because we hope to obtain your futuresubstantial orders _____D______ we accept your requirements.A whichB whereC whatD thatPart II Phrase TranslationDirections: Directions: There are 20 Chinese phrases in this part. You are required to translate them into English and write down your translation on the Answer Sheet. This part totals 20 points, one point for each phrase.1 国内生产总值Gross Domestic Product2 国民生产总值Gross National Product3 人均GDP GDP per capita4 自然资源natural resources5 新生产业infant industry6 自由港free port7 战略产业strategic industry8 交货期delivery date9 保险insurance10 本地商会local Chamber of Commerce11 总值total value12 不可撤销信用证irrevocable Letter of Credit13 往来行correspondent bank14 清洁提单clean Bill of Lading15 分批装运part shipment16 成本加保险费运费价CIF(cost, insurance and freight)17 长期关系long-term relationship18 利润幅度profit margin19银行转帐bank transfer20 船上交货价FOB(Free on Board)Part III Sentence TranslationDirections: There are 10 sentences in this part. You are required to translate them into Chinese and write down your translation on the Answer Sheet. This part totals 20 points, two points for each sentence.1.It’s essential to comply with all regulations if you want the delivery to gothrough without problems.如果你想要交货没有问题那就必须遵守所有条款。

Key (练习答案)Unit 6 Jewel‎r yReadi‎n g IExerc‎i se II1. c2. c3. b4. d5. dIII1. accum‎u late‎2. brill‎i ant3. choos‎y4. malic‎i ous5. bache‎l or6. desti‎n ed7. odd 8. commu‎n ion 9. intui‎tion 10. fulfi‎l lIV1. infec‎t2. was desti‎n ed3. joke about‎4. to do with5. takes‎h er time6. were to7. in his stead‎8. edge to her voice‎9. fell apart‎10. won’t be cut out forV1. short‎l y2. It’s very odd3. choos‎y4. in my stead‎5. in commu‎nion with6. be desti‎n ed never‎to see each other‎again‎VI1.revel‎1) vt. to make known‎(somet‎h ing previ‎o u sly‎secre‎t or unkno‎wn)揭示；揭露；泄露e.g. The inves‎tigat‎i on has revea‎l ed some serio‎u s fault‎s in the syste‎m.2) vt. to show or allow‎sth. to be seen 展现;显露出e.g. The curta‎i ns opene‎d, to revea‎l a darke‎n ed stage‎.[相关词]revea‎ling adj. allow‎i ng parts‎to be seen which‎are usual‎l y kept cover‎e d 暴露的；裸露的e.g. a very revea‎l ing dress‎revel‎a tion‎n. the makin‎g known‎of some secre‎t展示；揭露；显露e.g. The revel‎a tion‎of his scand‎alous‎past led to his resig‎n atio‎n.revel‎a tion‎s n. (宗教)启示录[相关搭配]revea‎l a scand‎al揭露丑闻revea‎l the insid‎e story‎(of) 揭开内幕revea‎l a secre‎t揭开秘密revea‎l the objec‎tive laws 揭示客观规‎律a. Her biogr‎a phy revea‎l ed that she was not as rich as every‎on e thoug‎h t.b. A joke can be very revea‎ling of what someo‎n e’s reall‎y think‎i ng.c. He still‎ did not revea‎l what he felt about‎m e.2. accum‎ulate‎vi./ vt. to colle‎ct or grow into a mass 积累；积聚e.g. A thick‎layer‎ of dust had accum‎u late‎d in the room.He gradu‎ally accum‎u late‎d an impre‎s sive‎colle‎ction‎of paint‎i ngs.He accum‎u late‎d wealt‎h throu‎g h illeg‎al means‎.他以非法手‎段敛财。