万科企业盈利能力分析

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I 万科企业盈利能力分析

摘 要

如今,随着经济的快速发展,公司之间的竞争在强者和弱者的生存规则中都在加剧,企业所有者需要开始解决企业之间需要向前发展的竞争压力问题。而企业的盈利指标的分析,是企业的管理者最首要的任务,是企业选择管理战略参考的重心支柱,也是企业发展前行的必做程序。盈利能力分析就是购买者、投资者的明灯,也是买家和投资者的里程碑,企业努力赚取利润以使利润最大化。在当今现今经济环境下,我国经济增长的速度也越来越快,同时房地产行业也迅速的发展起来,由于市场需求的激增,房地产行业为了获取更高的利润,选择了急促增加供给量的方式提高盈利水平。为了构建合适房地产行业的生存发展环境,提升企业盈利能力的稳定性,推进企业健康协调发展,本文对企业盈利能力作出分析和研究。本文的主要内容分为五个部分。通过介绍盈利能力的含义,盈利能力分析对企业的作用,和分析获利能力的方法与获利能力分析相关的指标,影响盈利能力分析的主要因素内容去对企业盈利能力的简单了解。然后以万科股份有限公司作为案例,介绍了万科企业及对其盈利能力的分析。最后结合了万科盈利能力分析的结果,以评估万科公司的盈利能力,并提出改进建议。

关键词:盈利能力;盈利指标;万科企业; II

Analysis of Vanke's profitability

Abstract

Nowadays, with the rapid development of the economy, competition between companies is

intensifying in the survival rules of the strong and the weak, and business owners need to start to

solve the problem of competition pressure between enterprises that needs to move forward. The

analysis of the company's profit indicators is the most important task of the company's managers,

it is the pillar of the center of gravity for the company to choose the management strategy

reference, and it is also a necessary procedure for the company to move forward. Profitability

analysis is a bright light for buyers and investors, and also a milestone for buyers and investors.

Enterprises strive to earn profits to maximize profits. In today's current economic environment,

China's economic growth rate is getting faster and faster, and the real estate industry has also

developed rapidly. Due to the surge in market demand, the real estate industry has chosen to

increase supply in order to obtain higher profits. Improve profitability. In order to build a suitable

development environment for the real estate industry, improve the stability of the company's

profitability, and promote the healthy and coordinated development of the enterprise, this article

analyzes and studies the enterprise's profitability.The main content of this article is divided into

five parts. By introducing the meaning of profitability, the effect of profitability analysis on the

enterprise, and the methods of analyzing profitability and indicators related to profitability

analysis, the main factors affecting profitability analysis are to gain a simple understanding of the

profitability of the enterprise. Then take Vanke Co., Ltd. as a case to introduce Vanke's enterprises

and their profitability analysis. Finally, the results of Vanke's profitability analysis are combined to

evaluate Vanke's profitability and make recommendations for improvement.

Key words: Profitability; Profit indicators; Vanke Enterprise;

目 录

摘 要 ............................................................................................................................................... I

Abstract ............................................................................................................................................ II

一、绪论........................................................................................................................................... 1

(一)研究背景 ....................................................................................................................... 1

(二)研究目的及意义 ........................................................................................................... 1

二、盈利能力分析概述 ................................................................................................................... 1

(一)盈利能力的概念 ........................................................................................................... 1

(二)盈利能力分析的作用 ................................................................................................... 1

(三)盈利能力分析的主要方法 ........................................................................................... 2

(四)盈利能力分析的指标 ................................................................................................... 2

三、影响企业盈利能力分析的因素 ............................................................................................... 4

(一)企业的营销能力 ........................................................................................................... 4

(二)收现能力 ....................................................................................................................... 4

(三)成本费用控制能力 ....................................................................................................... 4

(四)资本结构 ....................................................................................................................... 4

(五)会计政策方法的选择 ................................................................................................... 4

四、万科股份有限公司盈利能力分析 ........................................................................................... 5