Marketing a Drink, but Never by Name

产品营销宣传英文广告语广告语又称广告词，有广义和狭义之分。

广义的广告语指通过各种传播媒体和招贴形式向公众介绍商品、文化、娱乐等服务内容的一种宣传用语，好的广告语能更好的推广宣传内容。

那么下面是店铺收集的产品营销宣传英文广告语的内容，希望大家能够喜欢。

关于产品营销宣传英文广告语1. Take time to indulge.尽情享受吧!(雀巢冰激凌)2. The taste is great. 味道好极了。

(雀巢咖啡)3. Seven-up: fresh-up with Seven-up 七喜：提神醒脑，喝七喜。

4. Ask for more. 渴望无限。

(百事流行鞋)5. Obey your thirst. 服从你的渴望。

(雪碧)6. Olympus: focus on life 奥林巴斯：瞄准生活。

7. We lead，Others copy.我们领先，他人仿效。

(理光复印机)8. Impossible made possible.使不可能变为可能。

(佳能打印机)9. Nokia: connecting people 诺基亚：科技以人为本。

10. Take TOSHIBA, take the world. 拥有东芝，拥有世界。

(东芝电子)11. Intel Pentium: Intel Inside 英特尔奔腾：给电脑一颗奔腾的“芯”。

12. Apple/Macintosh: kids can't wait 苹果公司：不尝不知道，苹果真奇妙。

13. Never Stop Thinking! (探索未来，永无止境!) 英飞凌科技公司14. Feel the new space. 感受新境界。

(三星电子)15. The choice of a new generation. (Pepsi) 新一代的选择。

(百事可乐)16. We integrate, you communicate.(Mitsubishi) 我们集大成，您超越自我。

外文翻译原文MarketingMaterial Source：Marketing Managerment Author：Philip Kotler MARKETING TASKSA recent book, Radical Marketing, praises companies such as Harley-Davidson for succeedingby breaking all of the rules of marketing.1 Instead of commissioning expensive marketing research, spending huge sums on advertising, and operating large market-ing departments, these companies stretch their limited resources, live close to their customers and create more satisfying solutions to customers’ needs.They form buyers clubs, use creative public relations, and focus on delivering quality products to win long-term customer loyalty. It seems that not all marketing must follow the P&G model. In fact, we can distinguish three stages through which marketing practice might pass:1. Entrepreneurial marketing: Most companies are started by individuals who visualize an opportunity and knock on every door to gain attention. Jim Koch, founder of Boston Beer Company, whose Samuel Adams beer has become a top-selling “craft” beer, started out in 1984 carrying bottles of Samuel Adams from bar to bar to persuade bartenders to carry it. For 10 years, he sold his beer through direct selling and grassroots public relations. Today his business pulls in nearly $200 million, making it the leader in the U.S. craft beer market.2. Formulated marketing: As small companies achieve success, they inevitably move toward more formulated marketing. Boston Beer recently began a $15 million television advertising campaign. The company now employs more that 175 salespeople and has a marketing department that carries on market research, adopting some of the tools used in professionally run marketing companies.3. Intrepreneurial marketing: Many large companies get stuck in formulated marketing, poring over the latest ratings, scanning research reports, trying to fine-tune dealer relations and advertising messages. These companies lack the creativity and passion of the guerrilla marketers in the entrepreneurial stage.3 Theirbrand and product managers need to start living with their customers and visualizing new ways to add value to their customers’ lives. The bottom line is that effective marketing can take many forms. Although it is easier to learn the formulated side (which will occupy most of our attention in this book), we will also see how creativity and passion can be used by today’s and tomorrow’s marketing managers.Marketing people are involved in marketing 10 types of entities: goods, services, experiences, events, persons, places, properties, organizations, information, and ideas. Goods. Physical goods constitute the bulk of most countries’ production and marketing effort. The United States produces and markets billions of physical goods, from eggs to steel to hair dryers. In developing nations, goods—particularly food, commodities, clothing, and housing—are the mainstay of the economy. Services. As economies advance, a growing proportion of their activities are focused on the production of services. The U.S. economy today consists of a 70–30 services-to-goods mix. Services include airlines, hotels, and maintenance and repair people, as well as professionals such as accountants, lawyers, engineers, and doctors. Many market offerings consist of a variable mix of goods and services.Experiences. By orchestrating several services and goods, one can create, stage, and market experiences. Walt Disney World’s Magic Kingdom is an experience; so is the Hard Rock Cafe. Events. Marketers promote time-based events, such as the Olympics, trade shows, sports events, and artistic performances.Marketing Tasks Persons. Celebrity marketing has become a major business. Artists, musicians, CEOs, physicians, high-profile lawyers and financiers, and other professionals draw help from celebrity marketers. Places. Cities, states, regions, and nations compete to attract tourists, factories, company headquarters, and new residents.5 Place marketers include economic development specialists, real estate agents, commercial banks, local business associations, and advertising and public relations agencies. Properties. Properties are intangible rights of ownership of either real property (real estate) or financial property (stocks and bonds). Properties are bought and sold, and this occasions a marketing effort by real estate agents (for real estate) and investment companies and banks (for securities). Organizations. Organizations actively work to build a strong, favorable image in the mind of their publics. Philips, the Dutch electronics company, advertises with the tag line, “Let’s Make Things Better.” The Body Shop and Ben & Jerry’s also gain attention by promoting social causes. Universities, museums, and performing arts organizations boost their public images to compete more successfully for audiences and funds.Information. The production, packaging, and distribution of information is one of society’s major industries.6 Among the marketers of information are schools and universities; publishers of encyclopedias, nonfiction books, and specialized magazines; makers of CDs; and Internet Web sites. Ideas. Every market offering has a basic idea at its core. In essence, products and services are platforms for delivering some idea or benefit to satisfy a core need.A Broadened View of Marketing TasksMarketers are skilled in stimulating demand for their products. However, this is too limited a view of the tasks that marketers perform. Just as production and logistics professionals are responsible for supply management, marketers are responsible for demand management. They may have to manage negative demand (avoidance of a product), no demand (lack of awareness or interest in a product), latent demand (a strong need that cannot be satisfied by existing products), declining demand (lower demand), irregular demand (demand varying by season, day, or hour), full demand (a satisfying level of demand), overfull demand (more demand than can be handled), or unwholesome demand (demand for unhealthy or dangerous products). To meet the organization’s objectives, marketing managers seek to influence the level, timing, and composition of these various demand states.The Decisions That Marketers MakeMarketing managers face a host of decisions in handling marketing tasks. These range from major decisions such as what product features to design into a new product, how many salespeople to hire, or how much to spend on advertising, to minor decisions such as the wording or color for new packaging. Among the questions that marketers ask (and will be addressed in this text) are: How can we spot and choose the right market segment(s)? How can we differentiate our offering? How should we respond to customers who press for a lower price? How can we compete against lower-cost, lower-price rivals? How far can we go in customizing our offering for each customer? How can we grow our business? How can we build stronger brands? How can we reduce the cost of customer acquisition and keep customers loyal? How can we tell which customers are more important? How can we measure the paybackFrom marketing communications? How can we improve sales-force productivity? How can we manage channel conflict? How can we get other departments to be more customer-oriented?Marketing Concepts and ToolsMarketing boasts a rich array of concepts and tools to help marketers address the decisions they must make. We will start by defining marketing and then describing its major concepts and tools.We can distinguish between a social and a managerial definition for marketing. According to a social definition, marketing is a societal process by which individuals and groups obtain what they need and want through creating, offering, and exchanging products and services of value freely with others.As a managerial definition, marketing has often been described as “the art of selling produ cts.” But Peter Drucker, a leading management theorist, says that “the aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself. Ideally, mark eting should result in a customer who is ready to buy.” The American Marketing Association offers this managerial definition:Marketing (management) is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals. Coping with exchange processes—part of this definition—calls for a considerable amount of work and skill. We see marketing management as the art and science of applying core marketing concepts to choose target markets and get, keep, and grow customers through creating, delivering, and communicating superior customer value.Marketing can be further understood by defining the core concepts applied by marketing managers.A marketer can rarely satisfy everyone in a market. Not everyone likes the same soft drink, automobile, college, and movie. Therefore, marketers start with market segmentation. They identify and profile distinct groups of buyers who might prefer or require varying products and marketing mixes. Market segments can be identified by examining demographic, psychographic, and behavioral differences among buyers. The firm then decides which segments present the greatest opportunity—those whose needs the firm can meet in a superior fashion. For each chosen target market, the firm develops a market offering. The offering is positioned in the minds of the target buyers as delivering some central benefit(s). For example, V olvo develops its cars for the target market of buyers for whom automobile safety is a major concern. V olvo, therefore, positions its car as the safest a customer can buy.Traditionally, a “market” was a physical place where buyers and sellersgathered to exchange goods. Now marketers view the sellers as the industry and the buyers as the market. The sellers send goods and services and communications (ads, direct mail, e-mail messages) to the market; in return they receive money and information (attitudes, sales data). An exchange of money for goods and services; the outer loop shows an exchange of information. A global industry is one in which the strategic positions of competitors in major geographic or national markets are fundamentally affected by their overall global positions. Global firms—both large and small—plan, operate, and coordinate their activities and exchanges on a worldwide basis.Today we can distinguish between a marketplace and a marketspace. The marketplace is physical, as when one goes shopping in a store; marketspace is digital, as when one goes shopping on the Internet. E-commerce—business transactions conducted on-line—has many advantages for both consumers and businesses, including convenience, savings, selection, personalization, and information. For example, on-line shopping is so convenient that 30 percent of the orders generated by the Web site of REI, a recreational equipment retailer, is logged from 10 P.M. to 7 A.M., sparing REI the expense of keeping its stores open late or hiring customer service representatives. However, the e-commerce marketspace is also bringing pressure from consumers for lower prices and is threatening intermediaries such as travel agents, stockbrokers, insurance agents, and traditional retailers. To succeed in the on-line marketspace, marketers will need to reorganize and redefine themselves. The metamarket, a concept proposed by Mohan Sawhney, describes a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries. The automobile metamarket consists of automobile manufacturers, new and used car dealers, financing companies, insurance companies, mechanics, spare parts dealers, service shops, auto magazines, classified auto ads in newspapers, and auto sites on the Internet. Car buyers can get involved in many parts of this metamarket. This has created an opportunity for metamediaries to assist buyers to move seamlessly through these groups. One example is Edmund’s (), a Web site where buyers can find prices for different cars and click to other sites to search for dealers, financing, and accessories. Metamediaries can serve various metamarkets, such as the home ownership market, the parenting and baby care market, and the wedding market.译文营销资料来源：营销管理作者：菲利普·科特勒营销工作最近的一本书，激进营销，称赞接替如哈雷戴维森公司打破了所有的营销规则而不是昂贵的调试市场调研，花费巨额广告，经营大市场，我们将解决以下问题：什么是市场营销的任务？什么是主要的概念和营销工具？什么方向做市场的公司参展？公司如何和营销应对新的挑战呢？营销在二十一世纪，安泰部门，这些公司伸展自己的资源有限，住在靠近他们的客户，创造更令人满意的解决方案，以客户的需求。

可口可乐的由来英语作文全文共3篇示例，供读者参考篇1The Origin of Coca-ColaCoca-Cola, one of the most iconic and beloved beverages in the world, has a rich and fascinating history that dates back to the late 19th century. The story of Coca-Cola begins in Atlanta, Georgia, where a pharmacist named Dr. John Pemberton created the original recipe in 1886.Dr. Pemberton, who was also a Civil War veteran, was looking for a cure for his addiction to morphine, which he had become addicted to after being wounded in battle. He began experimenting with various ingredients and eventually came up with a concoction that he believed had medicinal properties. The original recipe contained coca leaf extract and kola nut, which inspired the name "Coca-Cola". The drink was initially marketed as a tonic that could cure headaches, stomach aches, and other ailments.The first batch of Coca-Cola was sold at a local pharmacy in Atlanta, and it quickly became popular among the locals. In 1887,Dr. Pemberton sold the rights to the formula to a businessman named Asa Candler, who founded the Coca-Cola Company. Candler saw the potential of the drink and began marketing it aggressively, using innovative advertising techniques to promote it to a wider audience.One of the key factors in Coca-Cola's success was its distinctive taste, which was sweet, fizzy, and refreshing. The company also capitalized on the emerging soda fountain trend, and Coca-Cola became a staple at soda fountains across the country. In 1893, Coca-Cola was introduced in bottles for the first time, making it more accessible to consumers.Over the years, Coca-Cola has become a global phenomenon, with a presence in over 200 countries and territories. The brand has become synonymous with happiness, refreshment, and good times, and its iconic red and white logo is instantly recognizable around the world.In conclusion, the story of Coca-Cola is a testament to the power of innovation, marketing, and perseverance. From its humble beginnings in a small pharmacy in Atlanta, Coca-Cola has grown into one of the most recognizable and beloved brands in the world. Its enduring popularity is a testament to the timeless appeal of its delicious and refreshing taste. So next timeyou crack open a cold can of Coca-Cola, remember the fascinating history that lies behind this iconic beverage.篇2The Origin of Coca-Cola: A Legendary StoryCoca-Cola, the iconic carbonated beverage that has become a household name across the globe, has a rich and fascinating history that dates back over a century. The story of Coca-Cola’s origin is filled with intrigue, innovation, and entrepreneurial spirit. Let’s delve into the legendary tale of how this beloved drink came to be.The roots of Coca-Cola can be traced back to the late 19th century, in the bustling city of Atlanta, Georgia. It was here that a talented pharmacist named John Stith Pemberton concocted a distinctive syrup that he believed had the potential to become a popular drink. Pemberton’s original formula included extracts of cocoa leaves and kola nuts, giving the beverage its unique flavor and stimulating properties.In 1886, Pemberton’s creation was introduced to the public at Jacobs' Pharmacy, a local soda fountain. The drink was initially marketed as a tonic, with claims that it could cure a variety of ailments and boost energy levels. Customers were instantlycaptivated by the fizzy, caramel-colored concoction, and word quickly spread about this new and enticing beverage.Soon after its debut, Coca-Cola caught the attention of a savvy businessman named Asa Candler. Recognizing the potential for widespread success, Candler acquired the rights to the Coca-Cola formula from Pemberton and embarked on a mission to promote the drink on a grand scale. Under Candler’s leadership, Coca-Cola grew rapidly in popularity, becoming a staple in soda fountains and convenience stores across the United States.As the demand for Coca-Cola continued to soar, Candler faced the challenge of meeting the needs of consumers on a larger scale. In 1894, he established The Coca-Cola Company, with the vision of bottling and distributing the drink to a wider audience. This marked a significant turning point in the history of Coca-Cola, as it paved the way for the brand to become a global phenomenon.The introduction of Coca-Cola in bottles revolutionized the way the beverage was consumed, making it more accessible and convenient for consumers. The iconic Coca-Cola bottle, with its distinctive contour shape, was created in 1915 and has since become synonymous with the brand’s identity. The innovativepackaging design further solidified Coca-Cola’s status as a beloved and enduring symbol of refreshment.Over the decades, Coca-Cola has evolved and expanded its product lineup to include a variety of flavors and versions, from classic Coke to Diet Coke, C herry Coke, and more. The brand’s marketing campaigns have also played a crucial role in shaping its image and connecting with consumers on a personal level. Coca-Cola’s timeless slogans, such as “Taste the Feeling” and “Open Happiness”, have resonated wit h audiences worldwide and reinforced the brand’s emotional appeal.Today, Coca-Cola stands as a global powerhouse in the beverage industry, with a presence in over 200 countries and territories. The brand’s iconic red and white logo is instantly recognizable, symbolizing its enduring popularity and cultural significance. From its humble origins as a humble tonic to its current status as a beloved drink enjoyed by millions, Coca-Cola has left an indelible mark on the world of beverages.In conclusion, the story of Coca-Cola’s origin is a testament to the power of innovation, perseverance, and a pioneering spirit. What began as a simple concoction in a local pharmacy has grown into a legendary brand that has stood the test of time. Coca-Cola’s journey from a small-town soda fountain to aglobal phenomenon is a true American success story, inspiring generations of consumers and entrepreneurs alike. Raise a toast to Coca-Cola, the drink that has quenched thirsts and sparked joy for over a century. Cheers to the legend of Coca-Cola!篇3The Origin of Coca-ColaCoca-Cola, the iconic carbonated soft drink known and enjoyed by people all around the world, has a rich history that dates back over a century. The brand has become synonymous with refreshment, happiness, and global pop culture. But how did this world-renowned beverage come to be? Let's take a closer look at the fascinating story of the origins of Coca-Cola.The story of Coca-Cola begins in the late 19th century, in Atlanta, Georgia. It was created by a pharmacist named John Stith Pemberton, who had a keen interest in experimenting with different ingredients to create new medicines and beverages. In 1886, Pemberton concocted a caramel-colored syrup made from a blend of kola nut extract, coca leaves (which contain the stimulant cocaine), sugar, and other secret ingredients. He mixed this syrup with carbonated water to create a unique and flavorfuldrink that he believed would be a profitable alternative to the alcoholic beverages of the time.Pemberton's new creation was initially marketed as a health tonic and was advertised as a cure for headaches, exhaustion, and various other ailments. The drink was first sold at a pharmacy for five cents a glass, and it quickly gained popularity among the local population. The name "Coca-Cola" was coined by Pemberton's bookkeeper, Frank Mason Robinson, who designed the distinctive cursive script logo that is still used today.As the demand for Coca-Cola grew, Pemberton realized that he needed help to expand his business. In 1888, he sold the rights to his formula to a businessman named Asa Candler for a modest sum. Candler recognized the potential of the drink and set out to turn it into a nationwide sensation. He implemented aggressive marketing strategies and distribution tactics that helped Coca-Cola become a household name across the United States.One of the key factors that contributed to Coca-Cola's success was its unique taste and refreshing qualities. The blend of flavors in the original formula created a drink that was unlike anything else on the market at the time. The combination ofsweetness, acidity, and carbonation made Coca-Cola a hit with consumers of all ages.Over the years, Coca-Cola has continued to evolve and adapt to changing consumer preferences and market trends. The company has introduced numerous variations of the original formula, including diet, caffeine-free, and flavored versions of the drink. Coca-Cola has also expanded its product line to include a wide range of beverages, such as Sprite, Fanta, and Dasani bottled water.In conclusion, the story of Coca-Cola is a testament to the power of innovation, marketing, and perseverance. What started as a humble experiment in a pharmacy has grown into a global brand that is recognized and loved by billions of people around the world. The legacy of Coca-Cola serves as a reminder that with creativity, determination, and a little bit of luck, anything is possible. Cheers to the enduring success of Coca-Cola!。

英语六级阅读试题：饮用水的保健作用英语六级阅读试题：饮用水的保健作用在英语四六级考试中，阅读理解占据的比重大且相对于其他部分来说也容易得分，所以从阅读理解开始突破是最快捷的提分方式。

以下是yjbys网店铺整理的关于英语六级阅读试题：饮用水的保健作用，供大家备考练习。

The Health Benefits of Drinking Water-ls Bottled Drinking Water Healthier Than Filtered Tap Water?Water is a key ingredientin a healthy diet and lifestyle.There are many health benefits of drinking water.It helps flush impurities and toxins out of our systems.It aids in the delivery of oxygen and nutrients.Infact,nearly every system in our bodies relies on water for proper functioning.But what will happen if the water you drink every day is unhealthy?In past decades,concerns about tap water and its impact on overall health led some people to turn to bottled drinking water instead.However,in those days,there were few choices of bottled waters.You could pay to have a company deliver large bulky plastic bottles of water for the water cooler.Or you could purchase gallon jugs of distilled or “drinking water”a t the grocery store.In recent years,there has been an explosion in the number of different bottled waters available,with big distributors such as Coke and Pepsi jumping on the bandwagon.But are bottled drinking waters like Coke's Dasani brand,Pepsi's Aquafina,or Wal-Mart's store brand really any healthier than your tap water? Or would you be better off with a drinking water filtration system?As we have learned more about the water we drink.the technology behind drinking water filters and purification systemshas improved dramatically.There are filters to remove impurities,chemicals,heavy metals,bacteria and most every contaminant you can think of.With the right size and filter combination for your specific home.your tap water can be exceptionally pure and healthy.Cost ComparisonDrinking water filtration systems have also become more affordable and easy to use.Although the initial cost of a whole house system usually amounts to several hundred dollars,that cost is often less than $100 each year if spread out over the life of the system.There may be additional expenses to replace carbon filters,membranes in reverse osmosis drinking water filtration system,or lamps in an ultraviolet light water treatment device.These expenses can add another $1000r so to the annual costs of operating drinking water filters and purification systems.While some people may hesitate to spend so much each year for clean,safe drinking water,they are probably paying more for bottled drinking water.Calculations show that at a price of $l to $4 per gallon,bottled ordelivered water costs an average of $400 each year,especially if you purchase individual bottles.And that doesn't take into consideration the gas needed to drive to the store or the environmental impact of all the empty plastic bottles.Health AspectsMany people who choose bottled drinking water understand that it is more expensive, bue they are still willing to pay the extra money because bottled water is thought to be safer and healthier than filtered drinking water. After all,bottled water is often marketed as "natural spring water" or "pure glacier water."In reality, few bottled waters come from natural springs, andmost of them use municipal tap water. The companies are able to get away with this false marketing because the regulatians and standards for bottled drinking water are less stringent than those for residential drinking sources.The quality of bottled water is regulated by the Food and Drug Administrarion (FDA), while drinking water systems are typically regulated by State regulations or the Environmental Protection Agency (EPA). This doesn't mean that the FDA isn't doing their job.It's just that the rules for bottled water only require it to be as good as tap water, not better.In addition, the FDA regulations only apply to bottled drinking water that is transported across state lines. If a company sells their bottled drinking water in the same state where it was bottled, the federal regulations don't apply. The result is that many bottled waters are not any healthier than filtered water. and in fact some are less pure.This was demonstrated in a study which was conducted in 1999 by the Natural Resources Defense Council. They tested over 100 brands of bottled drinking water and found that about one third of the waters comtained contamination in the form of chemicals. bacteria, and arsenic. The study also,found that up to forty percent of bottled drinking waters come from a city water system.How to Tell If Your Water Is HealthySo how do you tell if the water you are drinking is healthy? With tap water, it is relativety easy. If your water comes from a municipal source. the suppliers are required by law to provide annual water quality reports. If you have a well, you can have an authorized lab test your water. It may cost $lOO or more, but it's a small price to pay for peace of mind. Or you can purchase a kitand test it yourself, but naturallythe results may not be as conclusive or reliable as those produced by authorized labs.When it comes to bottled drinking water. it can be more difficult to know what you are getting. Start by checking the label or the bottle cap. Some may tell you that the water comes from a municipal source or "community water system." which means tap water.If the label doesn't give any information, you can call the bottler and ask.But don't be surprised if you get the run around and are transferred to several different departments. Some states have a bottled water program that tracks bottled drinking water and can tell you the origin of the source water as well as other information.Safe and healthy drinking water has become big business. Thousands of companies are vying for your hard earned cash, and some are not always honest about what their products offer. The initial investment for a home drinking water filtration system can seem expensive at first, but over time, it is usually less expensive than bottled drinking water. And with a wafer filter. you at least know where the water you drink camefrom and how it was treated.Before going out and spending your hard earned money for bottled drinking water that may be no better thanyour own tap water, it is obviously a good idea to do some research. You are likely to decide that a drinking water filtration system and/or purifier is the healthier choice and provides the best value as well.1.In past decades, bottled drinking water was____________________.A) more popular than tap waterB) believed to be too expensiveC) inconveniently providedD) restricted to few choices2.Now, tap water can also become exceptionally pure and healthy if_________________.A) more fund is provided for protecting water resourcesB) a right filtration system is installed in your homeC) measures are taken to guide the water suppliersD) our environment can be free from pollution3.Operating drinking water filters and purification systems costs______________ every year.A) several hundred dollarsB) less than a hundred dollarC) about two hundred dollarsD) about a hundred dollar4.One of the disadvantages of bottled water is that the plastic bottles would___________________.A) have to be delivered back to the suppliersB) bring about impact on the environmentC) not be as safe as glass bottlesD) increase the production cost5.Generally, the companies that use municipal tap water as bottled water___________.A) sell their water at a lower priceB) purify the water before bottlingC) are severely punished by lawD) can escape punishment by law6.The Environmental Protection Agency is responsible for supervising the quality of____________.A) drinking waterB) bottled waterC) municipal tap waterD) underground water7.In a study by____________, many bottled drinking water was found not to be as healthy as expected.A) the Food and Drug AdministrationB) the Environmental Protection AgencyC) the Natural Resources Defense CouncilD) the National Association for Health Freedom8.It is required that the quality of tap water by a municipal source be provided by its supplier in________________.9.When the bottled water is claimed to come from a"community water system," it is actually_____________________.10.If you need to know any information about the bottled water, you can either ask the bottler for it or get it from the state's__________________.。

饮品营销策略英文文献Marketing Strategy for Beverage ProductsIntroduction:Marketing plays a crucial role in promoting and creating awareness about beverage products. A well-crafted marketing strategy not only helps in attracting customers but also contributes to brand building and increasing sales. This article presents an overview of the key elements to consider when developing a marketing strategy for beverage products.1. Target Audience Identification:To ensure the effectiveness of a marketing strategy, it is essential to identify the target audience. Understanding the demographics, preferences, and behaviors of the target market helps in tailoring the marketing efforts accordingly. For instance, if the target audience is young adults, the marketing strategy may focus on social media campaigns and experiential marketing.2. Differentiation and Unique Selling Proposition (USP):In a highly competitive market, it is crucial to differentiate beverage products to stand out from the competition. Developing a unique selling proposition helps in showcasing the distinctive qualities of the product and its benefits to the target audience. Whether it is the ingredients, taste, health benefits, or eco-friendly packaging, the USP should be communicated effectively in marketing materials.3. Branding and Packaging:Strong branding plays a vital role in the success of beverageproducts. Developing a brand identity that resonates with the target audience helps in creating brand loyalty and recognition. The packaging should be visually appealing and reflect the brand's personality. Utilizing creative design elements and aligning the packaging with the brand values will enhance the overall product perception.4. Product Placement and Distribution Channels:Efficient product placement and choosing the right distribution channels are essential for reaching the target audience effectively. Understanding the purchasing habits of the target market can help determine which retail outlets, such as supermarkets, convenience stores, or specialty shops, would be most effective. Additionally, exploring online platforms, such as e-commerce websites or partnering with food delivery services, can expand market reach.5. Pricing Strategy:Pricing is a critical element of any marketing strategy. It should align with the target audience's perceived value of the product. Pricing strategies such as premium pricing for high-quality or exclusive beverages, or penetration pricing for new products aiming to gain market share, should be considered. Conducting market research and analyzing competitors' pricing strategies can provide insights into setting the optimal pricing.6. Promotional Campaigns:Promotional campaigns are instrumental in creating awareness, generating interest, and increasing sales. It is essential to choose the most effective platforms and mediums to reach the target audience. Traditional marketing channels, such as television, radio,and print media, can be combined with digital marketing techniques, including social media advertising, influencer marketing, and email marketing. Leveraging user-generated content and interactive campaigns can increase customer engagement and loyalty.7. Consumer Engagement and Experience:Creating a positive consumer experience is crucial for long-term success. Engaging consumers through interactive events, tastings, or competitions can foster brand loyalty and create a buzz around the beverage product. Offering personalized experiences through loyalty programs, customizations, or special promotions enhances customer satisfaction and encourages repeat purchases. Conclusion:Developing an effective marketing strategy for beverage products requires a comprehensive understanding of the target audience, differentiation, branding, distribution channels, pricing, promotion, and consumer engagement. By strategically implementing these elements, a beverage brand can enhance its market share, build a strong brand image, and ultimately increase sales and profitability.。

介绍兴黄酒英语作文1Xing Huangjiu is a remarkable traditional alcoholic beverage that holds a significant place in Chinese culture. Its brewing process is a complex and meticulous art. The selection of high-quality grains and the use of unique yeast strains play crucial roles. The water source employed in the brewing of Xing Huangjiu is distinctive, which contributes to its rich and mellow taste. This water, with its specific mineral composition and purity, gives the wine a smooth and lingering finish on the palate.The flavor profile of Xing Huangjiu is truly exceptional. It offers a harmonious blend of sweetness, acidity, and a hint of bitterness. The aroma is inviting, with notes of floral and fruity undertones that add to its allure. When sipped, it spreads a warm and comforting sensation throughout the body.Not only is Xing Huangjiu a delight to the taste buds, but it also boasts considerable nutritional value. It contains various nutrients such as amino acids, vitamins, and minerals that are beneficial for human health. Regular consumption in moderation can have positive effects on blood circulation and digestion.In conclusion, Xing Huangjiu stands as a testament to the rich heritage and craftsmanship of Chinese winemaking. Its unique characteristics makeit a cherished choice among connoisseurs and a valuable contribution to the world of alcoholic beverages.2Xing Huangjiu, a remarkable alcoholic beverage, holds a significant place in the cultural heritage of our region. It has a long and illustrious history that dates back centuries.The traditional festivals in our area witness the indispensable presence of Xing Huangjiu. During these joyous occasions, families gather together, and Xing Huangjiu flows freely, adding to the festive atmosphere and strengthening the bonds among people. It is not merely a drink but a symbol of unity and celebration.In ancient times, many renowned scholars and poets sang high praises of Xing Huangjiu. Their verses depicted the exquisite taste and the profound cultural significance it carried. For instance, one poet described it as "a nectar that soothes the soul and awakens the spirit," highlighting its ability to inspire and bring pleasure.The brewing process of Xing Huangjiu is a testament to the wisdom and craftsmanship of our ancestors. Passed down through generations, it involves meticulous selection of ingredients and precise control of temperature and time. Every step is carried out with care and dedication, ensuring the quality and unique flavor of the wine.In conclusion, Xing Huangjiu is not just a drink; it is a living testamentto our history and culture. It continues to thrive, carrying forward the traditions and memories of the past, and enchanting people with its charm.3Xing Huangjiu, a remarkable traditional alcoholic beverage, has a captivating production process that showcases both nature's magic and human craftsmanship.The journey of making Xing Huangjiu begins with the meticulous selection of glutinous rice, which is like choosing precious jewels for a royal crown. The rice is then washed and soaked, as if it is preparing for a rejuvenating bath.Next comes the fermentation stage, which is truly a magical chemical transformation. It's as if the tiny microorganisms are wizards, turning the simple rice into a fragrant and intoxicating liquid. The process is like a symphony, where each note plays a crucial role in creating the perfect harmony.The brewing master's skills are no less than a master artist's meticulous creation. Every step, from adjusting the temperature to monitoring the fermentation progress, is executed with precision and passion. Their hands are like brushes, painting a masterpiece of flavors and aromas.After a period of patient waiting, the Xing Huangjiu is finally ready. The amber liquid, with its rich aroma and smooth taste, is a testament tothe dedication and artistry involved in its creation. It is not just a drink but a story told through taste and smell.In conclusion, Xing Huangjiu is not only a delicious beverage but also a reflection of the wisdom and culture passed down through generations.4Xing Huangjiu is a remarkable alcoholic beverage that has gained significant popularity and influence in the market. Its allure lies not only in its unique flavor but also in the rich cultural heritage it represents.In recent years, Xing Huangjiu has witnessed a remarkable increase in sales both domestically and internationally. In China, it has become a favorite choice among consumers during traditional festivals and gatherings. The sales figures have shown a continuous upward trend, indicating its growing acceptance and demand.Internationally, Xing Huangjiu has also started to make its mark. It has been introduced to various countries and has received positive feedback from consumers who appreciate its distinct taste and quality. The export volume has been steadily rising, demonstrating its potential to capture the global market.Furthermore, Xing Huangjiu has received numerous honors in major food competitions. Its excellence has been recognized by experts and judges, who have praised its craftsmanship and the delicate balance of flavors. These accolades have further enhanced its reputation andcontributed to its growing popularity.In conclusion, Xing Huangjiu's success can be attributed to its quality, cultural significance, and the efforts of producers to promote and innovate. It is not only a drink but also a symbol of tradition and excellence that continues to shine in the world of beverages.5Xing Huangjiu, a remarkable alcoholic beverage, has been captivating the palates of connoisseurs for ages. Its quality is a result of a meticulous brewing process that combines traditional techniques with modern innovations. Renowned sommeliers have lauded Xing Huangjiu for its exquisite flavor profile, noting its rich and complex aroma, smooth texture, and lingering finish. They describe it as a masterpiece that showcases the essence of Chinese brewing artistry.The future of Xing Huangjiu looks exceptionally promising. As consumers increasingly seek out high-quality and unique beverages, the demand for top-notch Xing Huangjiu is on the rise. The market is evolving, and people are more willing to invest in products that offer a superior drinking experience. Xing Huangjiu, with its heritage and commitment to quality, is well-positioned to meet this growing demand.Moreover, the globalization of food and beverage culture has opened up new avenues for Xing Huangjiu to reach international audiences. Its distinct flavor and cultural significance make it a potential standout in theglobal alcohol market. However, to fully capitalize on these opportunities, continuous improvements in production, marketing, and distribution are essential.In conclusion, Xing Huangjiu not only represents a time-honored tradition but also holds great potential for a prosperous future. With its outstanding quality and the right strategies, it is set to become an even more prominent player in the world of fine beverages.。

营销英语术语1. Target audience: The specific group of individuals or businesses that a marketing campaign is aimed at.2. Branding: The process of creating and promoting a unique image or identity for a product or company.3. Market research: The collection and analysis of data to better understand consumer preferences, behavior, and market trends.4. Market segmentation: Dividing the target audience into smaller, more specific groups based on characteristics such as demographics, psychographics, and buying behavior.5. Advertising: The communication of a product or service through various media channels to promote awareness and persuade consumers to make a purchase.6. Public relations: The practice of managing the spread of information between a company and the public to create and maintain a positive image.7. Sales promotion: The use of incentives, discounts, or special offers to encourage immediate purchase or generate interest in a product or service.8. ROI (Return on Investment): The measure of the profitability ofa marketing campaign or strategy by comparing the costs incurred against the revenue generated.9. Lead generation: The process of identifying and cultivating potential customers who have shown interest in a product or service.10. Content marketing: Creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, with the ultimate goal of driving profitable customer action.11. Social media marketing: The use of social media platforms to engage with customers, promote products or services, and build brand awareness.12. Influencer marketing: Collaborating with influential individuals or personalities in specific industries or niches to promote products or services to their followers.13. SEO (Search Engine Optimization): The practice of optimizinga website or content to improve its visibility and ranking on search engine results pages.14. Conversion rate: The percentage of website visitors who take a desired action, such as making a purchase or filling out a form. 15. Call to action (CTA): A prompt or instruction that encourages the audience to take a specific action, such as "buy now" or "sign up for our newsletter."。

可口可乐的营销策略Marketing Strategy ofCoca-cola班级：05英商2班姓名学号1.金秀0593*******2.王荻0593*******3.鲁茜0593*******4.李妍0593*******5.莫克钦0593*******制作人：金秀2005年3月25日Key Words: History , Strategy , Comparison , Olympic【摘要】“可口可乐”——一个几乎全球人都知道的名字！这种风行世界一百余年的奇妙液体，以它不可抗拒的魅力征服了全世界数以亿计的消费者，成为“世界饮料之王”，它所带给我们的不仅是其产品饮用时的欢畅，更让我们见识到一个产品背后的经营理念及一个大品牌的崛起！1892年，商人“坎得勒”以二千三百美元买下可口可乐秘方的所有专利权，并创立可口可乐公司。

在他的领导下，不足三年便把可口可乐推广到全美各地。

Preface“C oc a-c ol a”-a n am e t ha t al m os t e ve r yo n e k no ws a r ou nd t h e w o rl d! T hi s m a gi c l i q ui d,w h i c h i s i n po pu l ar f o r m o r e t h a n h und r e d ye a r s,ha s c o nq u e re d bi l l i o ns of c on s u m er s i n t h e wo rl d wi t h i t s i r r es i s t i bl e f a s ci n at i on a nd b e co m e “K i n g o f t h e W o rl d B e v er a ge”, i t b ri n gs u s n ot o nl y t h e j o y w h e n w e d r i n k, bu t al so t h e b us i n e s s c on c ep t of a p r o d u ct a n d t h e gro w u p of a gr e a t b ra nd!In1892, a m e r ch an t n a m e d“C a nd l e r”①bo u ght t h e pa t e nt o f C o ca-c ol a’s s e c r et r e ci p e wi t h 23 m i l l i on o f d ol l a rs,a nd a l s o h e e s t a bl i sh e d C o c a-c o l a En t er p ri s e. Le d b y h i m,t he c om p an y m a d e C o ca-c ol a a r ou nd A m e ri c a l e s s t ha n 3ye a r s.[1]I. History of Coca-colaI-1. Establishment of Coca-Cola“C o ca-C ol a t r a c es i t s o ri gi ns t o 1886 w h e n J o hn P e m b e rt on②,w ho d e v el op ed p at e nt m e d i ci n e s, c r e at ed a d r i n k f r om c a rb on at e d w a t er, c an e s u ga r s yr u p,c a ff ei n e,a nd e x t r a c t s o f ko l a nu t s an d c o c a l e a v es”. P em b er t o n f ou nd t he d ri nk bot h m ed i c i n a l a nd r e fr e s hi n g, a n d h e s ou ght t o m a rk et i t.Hi s bo o kk e ep e r,F r a nk M.R o bi ns on,s u gge s t e d t h e n am e.C o ca-C ol a—af t er t h e t w o ex t r a ct s i n t h e i n gr e di e nt s—and a l s o w r ot e t h e p r od u ct’s n am e i n d i s t i n ct i v e s c ri pt.C o ca-C ol a h as u s ed t h at s am e l o go e v e r si nc e. P em be r t o n a nd R o bi n so n al s o c oi n ed t h e d ri nk’s fi rs t s l o ga n,“D el i ci o us an d R ef r e s hi n g.③”①in 1892 an entrepreneur named Isa ridge forced obtained “the Coca-Cola” the formula and the property rights②John Stith Pemberton:(1831.7-1888.8) an Atlanta pharmacist, produced the syrup for Coca-Cola③Coca-Cola Tin Sign ----This new, almost miniature tin sign only measures 9.5 x 9.5" which makes it the perfect tin sign for any space of your house or office. On the sign, it says "Delicious and Refreshing Drink Coca-Cola Sold Everywhere 5P em b er t o n, ho w e ver, w as i l l, a nd h e wo ul d n ot l i v e t o s ee hi s p ro du ct’s s u c c ess. In t h e i r f i r s t ye a r s e l l i n g C ok e, he an d h i s p ar t n e r s m a de o nl y $50. P em b e rt on s ol d t w o-t hi r ds o f hi s b us i n e-s s i n 1888 t o co v er h i s l o s s es a nd k e ep t h e b us i n es s a fl o a t. H e di ed l at e r t h at ye a r a n d A s a C a ndl e r, a n At l an t a w ho l es al e d r uggi s t,pu r c h as ed t ot al i n t e r e s t i n C oc a-C o l a f o r $2300 i n 1891. Th e n ex t ye a r C an dl e r an d h i s b r ot he r, J o hn;F r a n k R ob i n s o n;a n d t w o a s s o ci at e s fo rm e d t h e C o ca-C ol a C o.[2]I-2 . Development of Coca-ColaI-2-1. Early growthIn1893 C an dl e r r egi st e r e d C oc a-C ol a a s a p a t e nt e d t r ade m a rk. H e a l s o r e sp on d ed t o gr o wi n g co nc e r ns ov e r t h e d a n ge rs o f c oc a i n e b y r e d u ci n g t he am oun t o f co c a i n t h e dr i nk t o a t r a c e. H ow e v e r,h e k ep t s om e c o ca ex t r a ct i n C o ca-C ol a s o t he na m e w ou l d a c c ur a t el y d e s c r i b e t h e d ri n k.C a nd l e r o nl y h a d a p at en t o n t h e n am e, a nd n ot t h e dr i n k s yr u p—t h at i s, t h e d r i n k’s b as e, c on t ai ni n g al l t h e i n gr e di e nt s m i nus t h e c a r b on at e d w at e r. H e fi gu r ed t h a t ke ep i n g t h e c o ca i n h i s fo rm ul a wo ul d l e ga l l y a l l ow t h e co m p a n y t o d i s t i n gui s h i t s dr i n k fr om i m i t at i on s. Ot h er c o m p a ni es al so pro d uc e d s od a dr i n ks m ad e wi t h k ol a n ut ex t r a ct s.In p a rt i cul a r, t he P eps i-C o l a C o m p an y (s e e P e ps i C o, In c.)a n d i t s c ol a o f t h e s am e n a m e(or P ep si, f o r sh o rt)w o ul d b e com e C o ca-C o l a’s m a j o r c o m p et i t o r o v er t h e n ex t f e w d ec a d es.D u ri n g Wor l d War II (1939-1945),Wo od r u ff al so bo os t ed C ok e’s p o pul a r i m a ge i n t h e U ni t e d St at e s by p l e d gi n g t h a t hi s co m p a n y w o ul d p r ov i d e C o k e t o ev e r y U.S.s o l d i e r.T h e c om p an y d i d n ot l i m i t i t s el f, h o w ev e r,t o o nl y d oi n g b usi n es s t ha t w oul d i n c r ea s e i t s s u c c es s i n A m e ri c a.In t h e p e ri od l e ad i n g up t o t h e w ar, b et w e en1930a nd1936, i t cents."h a d s e t u p a d i vi s i o n of t h e c om pa n y i n G er m a n y,a n d i t c ont i n ue d t h at v e nt ur e d u ri n g t h e w a r.It r e c r e at e d i t s i m a ge a s a G er m an c om p a n y a n d a l l o w ed t h e Ge rm a ns t o p r od u c e a l l bu t t w o,s ec r e t,C oc a-C ol a i n gr ed i ent s i n t hei r ow n f a ct o ri e s. In1941 t h e G e rm a n com p an y’s p r e si d e nt, M ax Ke i t h,d e ve l o p ed Fa n t a o r an ge s od a us i n g o r an ge f l av o ri n g a nd al l t h e G er m an-m a de C ok e i n gr e di e nt s. T h e C o c a-C o l a C om pa n y’s w a rt i m e e ffo rt s h e l p ed i t ex p a nd i t s gl ob a l m a rk e t, o ft en wi t h t h e e c on om i c s up po r t of t h e e r nm e nt. B y t h e end of t h e w a r i n 1945, i t h ad e st a bl i s h ed64 ov e rs e a s bo t t l i n g pl an t s. Th at s am e ye a r t h e c o m p a n y r e gi s t er e d a p a t e nt o n C o c a-C ol a’s po pul a r ni c kn a m e, C o k e.I-2-2. Postwar GrowthIn1955R ob e rt Wo od r u ff r et i r e d a s t h e C o c a-C ol a C om p a n y’s p r e si d e nt. C a nd l er a n d Woo d ru ff a re r e m e m b e r ed as t he t w o m o s t i m p or t ant fi gu r e s i n t h e c om p an y’s e ar l y gr o w t h, b ot h fo r t h ei r c o nt ri bu t i o ns t o t he c om pa n y a n d t h ei r c on si d e r ab l e fo r t u n es d on at e d t o t h e ci t y o f A t l ant a.A f t e r Woo d ru ff’s d ep a rt ur e, t h e com p an y b e ga n t od i ve rs if y b y p r o duc i ng n e w p r od uc t s,a cq ui ri n g n ew bu s i n es s e s, a nde n t er i n g n ew i nt e rna t i on a l m a r k et s.In1960t h e C o c a-C o l a C o m p an y p u r c ha s e d t h e M i n ut e Ma i d C o r p., p r od u c er o f f ru i t j ui c es,an d b e ga n o ffe r i n g C o k e i n c a ns. B e t w e en 1960 a n d 1963 i t a l s o l a u n ch e d fo u r n e w s o ft d ri n ks i n t h e U n i t ed St at e s: F a n t a, a n or a n ge so d a;S p ri t e, a l e m on-l i m e s o d a;Tab, a di et c ol a;a nd F r e s c a, a di et gr a pe f r ui t-fl a vo r e d so da.I n1964 t h e com p an y a c q ui r ed t h e D un c a n Fo od s C o rp. In 1967 i t c r ea t e d t h e C o c a-C ol a F o o ds Di v i s i on (l at e r C o c a-C o l a F o o ds) b y m e rgi ng i t s Du n c an a nd M i nut e M ai d o p e r at i on s.In t h e l a t e 1960s, C o c a-C ol a f a c e d di ffi c ul t i e s i n s om e o f i t s f o r ei gnm a rk e t s. W h e n t h e c o m p a n y b u i l t a bot t l i n g p l ant i n Is r a e l at t he ou t s et o f t h e A r a b-Is r a e l i War,t he go v e rnm e n t s o f al l A r ab Le a gu e n at i o ns b a nn e d t h e p ro du ct i o n an d s al e of C ok e. A ye a r l a t er t h e c om p an y w i t hd r e w f rom i t s m ar k et s i n In d i a w he n t h at c ou nt ry’s go v e r n m e nt r e q u es t e d t h at C o c a-C ol a r e du c e i t s e qu i t y i n j oi n t v ent u re s t o 40 p er c e nt. T h e co m p a n y r e f u s ed t o r el i n qui sh s o m u c h co nt ro l o v e r t hos e o p e r at i on s.In1977C o c a-C ol a be ga n p a ck a gi n g C ok e a nd ot h e r d ri n ks i n t w o-l i t e r p l as t i c bo t t l e s. T h e p op ul a ri t y o f t h es e l a rge bo t t l e s gr e w o v e r t i m e, an d t h ei r s al es e a rn e d t h e c om p a n y n e w p ro f i t s,p ri m a ri l y i n s m al l s p e ci al t y a n d c on ve ni e n ce st o re s.In1982t h e c om p a n y i n t r od u ce d D i et C ok e, w h i c h so on b e c am e t h e b e s t-s el l i n g di e t s of t d ri n k i n t h e w o rl d.A l s o i n1982C o ca-C o l a p ur c h as ed t h e m o t i on-p i ct u r e c o m p a n y C ol um b i a P i ct ur e s In d u s t ri es,In c.,al s o k no w n as Tri-St a r P i ct u re s,f or a l m os t $700 m i l l i on. Tw o ye a r s l at e r, t h e c om pa n y s o l d off i t s C ol um bi a h ol di n gs an d o t h e r m e di a aq ui si t i o ns t o S o n y C o rp o r at i on fo r o v e r $1.5 b i l l i o n.B y 1984 P e ps i-C ol a h a d ga i n ed o n C o k e’s p r evi ou s d om i n at i o n o f t h e U.S.m a rk et t o t h e p oi nt t h at t he t w o ha d a l m o s t equ a l s al es. In a n a t t e m pt t o r e gai n m a rk e t do m i na nc e,t h e com p an y a t t e m pt e d t h e f i rs t-e v er r e vi s i o n o f t h e o ri gi na l C o k e re c i p e. T he Am e ri c a n pu bl i c l a rge l y r e j e c t e d N ew C ok e, an d s o t h e c om p a n y q u i ckl y r e t ur n ed t o a l s o p r od u ci n g t h e ol d re c i pe u nd e r t h e n am e C o c a-C ol a C l ass i c.I-2-3.Recent developmentsIn1986T he C o c a-C ol a C om pa ny c o n so l i d a t ed al l o f i t s n o nf r a nc hi s ed U.S. bo t t l i n g o p er a t i o ns as C o c a-C o l a E nt e rp r i s es, In c. T h e n ew c om pa n y b e gan a c qu i r i n g i n d ep e nd e nt bot t l i ng c om p an i e s, av e nt ur e t h at gr e w i n t o t h e wo rl d’s l a rge s t bot t l e r o f s of t d r i n ks b y 1988. W h i l e C o c a-C o l a E nt e r pr i s es d i s t r i bu t es o v er h a l f o f a l l C o c a-C o l a p r od u ct s i n t h e Un i t ed St at e s, s m al l f r an c hi s e bu s i ne s s e s co nt i nu e t o b ot t l e,c an, an d di st ri bu t e t h e c om p a ny’s d r i nk s wo r l d wi d e.In1987t h e C o ca-C ol a C om p a n y w a s l i st e d i n t h e pr e s t i gi ou s D ow J on e s In d u st ri al Av e r a ge s (s e e D o w J o n es Av e r a ge s)i nd ex of s t o ck m a rk e t p e rf o rm an ce(f o r t h e s e c on d t i m e, i t h a d a l s o b e en l i s t e d b ri e fl y i n t h e1930s). It s st o ck i s t r a d ed on t h e N e w Yo rk St o ck Ex ch a n ge.C o ca-C ol a a nd P e ps i C o p ro du c t s o cc up i ed ni n e o f t h e t op t e n s po t s i n t h e U.S. s o ft dr i n k m ar k et i n t h e m i d-1990s. Wo r l d wi de, C o c a-C ol a r an k ed f i rs t i n so ft d ri nk sa l es, a nd t h e com p an y e a r n e d al m o s t 80 p e r c en t o f i t s p r o fi t s f ro m i nt e rna t i on a l s a l es.[3]ⅡMaketing StrategyT h e C o c a-C o l a h as b e en pu bl i sh e d i n 1886. T h e re i s m o re t h an100 ye a r s h i st o r y.T h e C o ca-C ol a do es not f a d e b e s t-s el l i n g un t i l no w i n t h e w o rl d,a su bs t ant i a l r e as on i s t h at t hi s com p an y m a rk e t i n g st r at e g y s u c c ess.[4]T h e C o c a-C ol a, t h e m a rk e t i n g wo r k i s so s p l en di d, an d f o rm s t h e s o b i g c ont r a st w i t h t he d om es t i c d ri nk e nt e rp r i s e, w ha t ca use t hi s? A ft e r t o C o ca C ol a C om p any m a r k e t i n g w o rk t h o ro u gh i n v es t i gat i o n, an d s el l s b y t h e d om es t i c d ri nk e nt e rp ri s e w o rks wi t h i t co nt r ast,t h e s i n c e r es t f e e l i n g s a i d br o ad l y t h a t i s m a n y d o m e s t i c dr i n ks en t er p ri s es di d not t r ul y a d a p t s t h e m a r k et e co no m y w o r k c om p e t i t i o n,ev en no t t o cl a ri f y t h e pr i m e t a s k o f e c o no m i c al m ar k et r el a t e s t o t h e e nt e r p ri s e s u rv i v ald e v el opm e nt, ho w t o d o,t hi s i s t h e m a i n p r obl e m o f do m es t i c d ri n kse n t er p ri s e.Ⅱ-1 Analyzing of Markting AtrategyB e l i ev ed t h a t t h r ou gh t h eC o ca-C o l a m a rk et i n g op e r at i on i nv e s t i ga t i on w i l l en a bl e u s t o h av e a f e e l i n g t o b e c om e aw a r e.T h e m ar k et s ur v e y i s a s fo l l o w s:Ⅱ-1-1 Location GoodsTh e com m o di t y l o c al i z a t i o n,t he c om m od i t y c h a r a c t e ri s t i c,t h e C o ca-C ol a s yn t h esi z es o pi ni on f r om v a ri ou s st r at i fi c a t i o n i n o r de r t o r e c o gni z e t h at i t s dr i nk pr od u ct be l o ngs c o ol, t h e sui t abl e f o r s a l e sp a c e a n d t h e t i m e h o ri z on a r e bi g;B e l o n gs ex c i t ed l y,i s s ui t a bl e i n e a ch a ge, t h e pr o f ess i o n al c om m u ni t y a n d s o c i al l i f e a nd ea c h ki nd o f s i t u at i o n. Ex pe ns e ch a r a ct e ri s t i c,fi rs t fo r i m pu l si v e pu r c h as e;Af t e r t h e u s e, i f l e a ve s f av o r abl e i m p re s s i o n, t h e p eop l e wi l l re p e at ed l y pu r ch a s e;A ft e r t o b r an d d ee p en i ng i m p r es si o n,t h en t h e s el e ct i vi t y,t h e co ns t a n c y r e p e at e dl y p u r c h ase. T h e fo od a nd b ev e r a ge i n du s t r y, t he r e cr e a t i o n a r ea, t h e f am i l y,t he s c ho ol, t h e un i t p ur c ha s e h a ve f ew s e a s on a l i n fl ue n c e.Ⅱ-1-2. Market investigation and study and enter the communi ty.W h e n t h e C o c a-C ol a s al e c om p an y o r t h e b us i n es s o ffi ce i ni t i al l y c o ns t r u ct, t h e fi el d w o rk em pl o ys t he s t u d en t o r t h e sp e ci a l i z ed i nv e s t i ga t i on c om p a n y,h e r ea f t e r r ep r e s ent s(c l er k by t h e s er vi c e, s i m i l a r l y h e r e i na f t e r).D o es s om e l oc a l, s om e u r b an l a rge-s c a l e m a p f r om t he C oc a-C ol a m a r k et i n g d e pa rt m e nt,a c co rd i n g t o t h e c om m e r ci al a r e a s di vi s i o n, h an ds o v e r b y t h e i n v es t i ga t o r,fr om c o m m u ni t y,bi gs up e rm a r k et, gu e s t h o us e t o s m a l l s t o re, c on v en i e nt s h op, ev e n p os si bl y l i n ks t h e s ch oo l,t he i nst i t u t i on, t h e ho sp i t al,t h e s t at i on, t h e r e c r e at i on a r e a an d so o n,vi s i t s a l ot o f st r e et,t h e i nv e s t i ga t i on ob j e ct a nd t h e s u rv e y r e s ul t m a rk o n t he c h ar t,t h e r e c o rd on t h e q u est i o nn ai r e,wi l l r e t u r n t h e c om p an y t o com pi l e o n t i m e.Ⅱ-1-3. Market analysis and d iscrimination level.C ho i c e k e y,b a s e o n t h e ex h a us t i v e i n v es t i ga t i o n d at a t o an al yz e, a c c o rd i n g t o f a ct or s a nd p u rc h as i n g p o w er, m a r k et i n g a b i l i t y,m ar k et p ot e nt i al s ur v e ys t h e c om po s i t e i n dex.Fo r ex am p l e, t h e J i n a n b us i n es s o ff i c e i nv e st i ga t i on di s c ov e r ed t h at t h i s ci t y h a s d ri nk s a l e poi nt8000, t h ro u gh t h e an al ys i s,s e l e c t s2500 a ch i ev em e nt k e y,i s r e s po nsi bl e b y e a c h cl e rk t o at t a c k an d ca pt u re, i n o rd e r t o d et e r m i n e s t r at e g y, a c c o rd i n g t o di ff er e nt l oc a l, t h e di ff e r e nt s al es p l a c e, t h e di ff e re nt ex p en s e co m m u ni t y's a nd di ff e re nt c ust om, ch oo s es t h e bi g b ot t l e o r t h e s m al l o n e,t he gl as s j a r o r t h e pl a s t i c b ot t l e,b ot t l ed o r us e s t h e p r es e nt b e v e ra ge o r p ro vi de s fr e ez i n g d i s pl a y c a s e an d so o n.Ⅱ-1-4. The market subdivides potential and reality.S el l i n g p oi n t s q u an t i t y c o m pl et el y a c c o r di n g t o t h e t a rge t m ar k et, p o pul at i o n d e ns i t y a n d p u r ch a si n g p ow e r l ev el, s u rv e ys t hi s p ro du c t i n v a ri ou s r e gi on s' bi gge s t m a rk e t, pl us c on t r a st s, m a k e t h e m a rk et i n g m i ss i o n t o b e c l e a r f r om t h e o ve r al l t o e a c h m i n ut e r e gi on.Ⅱ-2. The Coca Cola Company separates the beverage into 4 kindsⅡ-2-1. Carbonic acid drink.( Coca Cola and sprite)Ⅱ-2-2. Mainly is the water drink.Ⅱ-2-3. Including caffeine and vitamin drink.Ⅱ-2-4. Is beneficial in the health and the nutrient fruit j uice and the milk.T h es e p r od uc t s h ave gl ob al l y u s e d m or e t h an230b r an ds. T hi s ki nd o f b ra nd st r at e gy, u s e s t h e C o c a-C o l a s t r on g b r an d as t h e co r e, t h e S p ri t e, t h e h ea l t h y C o c a-C ol a,t h e F a nt a a s i t s t w o wi n gs,ot h e r n at i v e pl a c e b r a nd i s t h e su ppl em e nt,c au s es t h e C o c a-C ol a t h e bi gge s t b ra nd f am i l y.Ⅱ-3. The Coca-Cola has used three kind of main sales operation pattern successively: Wholesale, direct sale, depth retailing.At t h e s am e t i m e, t h e C o c a-C ol a a l s o un c e as i n gl y u s es t h e n ew c h a nn el t o do s om e r e s e a r ch es,i n vi ew o f d i ff e r e nt l oc al,t he di ff e re nt t i m e's k e y c h a n n el, e st a bl i sh es t h e p rof e s s i o n al s e rv i c e gro u ps, en h an c e s t o t h e c us t o m e r s er v i c e l ev el. Al o n g wi t h t h e s up e rm a rk e t, t h e s c ho ol f a i r i s m at u r e gr a d u al l y;t h e C o c a-C ol a h as est a bl i s h e d t h e c o r r es po nd i n g p ro fe s si on al s e r vi c e gr o u ps i n v ar i o us a rea s.S p e ak i n g o f t h e p re s en t,C o c a-C ol a “d ep t h r e t ai l i n g co m bi n e di r e ct s al e”p a t t e rns ol v e t h e c on t ra di ct i o n o f “en h an c e d t h e pr od u ct co ve r a ge” a nd “re d uc e s s hi ps t h e co st”,and, w h en E l e c t r on i c A ge a r ri v al, t hi s ki n d o f p at t ern i s m o re ad v an t a ge o us t o b y B TO B t o t h e B TOC t r an s fo rm at i on.In a d d i t i o n,i n1995,t he C o c a-C o l a ch a n ge s i t s3A④s t r at e gi es t o 3P⑤. W ha t s o-c al l ed 3A r e f e rs t o i s l et s t h e co ns u m er w h en p u r ch a s e s t he C o ca-C ol a p ro du ct, c a n b u y, t o b e gl a d t o bu y, t o b e ab l e t o a ff o rd, wh a t b ut s o-ca l l ed3P r e f e r s t o i s i n u bi qu i t o us, t h e h e a rt fi rs t c hoi c e, r e s ou r c es ar e w e l l u s ed.Ⅱ-4.Advertisement strategy: Global unified standards and advertisement main tone, trademark marking.T h e a dv e rt i s em ent c on c r et e f o rm m a ni f es t s t h e n a t i o n al i t y d i ffe r e n ce:U S: C an’t be a t t h at f e el i n g.J a p an:I f e e l M a y h a p p y.(I f e e l c ol a)It a l y:U n i qu e f e el i n g.(Uni qu e s e ns at i o n)C hi l e:Li f e f e el i n g. (Th e fe e l i n g o f l i fe)C hi na:Mu st b y o n e s e l f.P a ys gr e a t at t ent i on t o t h e v i vi d ad ve r t i s em en t,but no t t o t he p ro du ct a d v e rt i se m ent:T h e a dv e rt i s em e nt s ub j ec t c h an ge s f r eq u en t l yP l e a s e dr i n k t h e C oc a-C o l aC a n n ot bl o ck f e el i n gIs h e a r t i l y s m oo t h es t,fo r ev e r i s t h e C o c a-C ol aE a c h qu a rt e r m a y b e h ap p y,C oc a-C ol a④Available ，Acceptable ，Acceptable⑤Pervasiveness，Preferece ，Price to value-h ol ds t hi s fe e l i n g-C o ca-C ol a h ol i d a y's t i m e ad ds h ap pi l y-Wat ch e s t h e s o c c e r, -r ef u el s t o get h e r,-d ri n ks t h e C o c a-C ol a-E a c h di r e ct i on t o go hom e h a s t h e C o ca-C o l a⑥-M us t b y o n e s el fⅢ.Comparison with PepsiE a c h c om p a n y's c re a t i v e m a r k et i n g s t r at e gi es an d e ff e ct i v en e s s w i l l u l t i m at el y d e ci d e w h o pr o fi t s an d cu s t om e r l o ya l t y i n t h e m a r k et i n g a s p e ct s o f t h e wi nn e r.C o c a-C ol a cu rr e nt l y i s l e ad i n g i n m an y a s p e ct s. T a k e1994,t h e C o c a-C ol a s of t d ri nk s m a rk et wi t h t he U ni t e d S t at es 42pe r c en t o f t h e m a r k et s h ar e, c om pa re d wi t h P e ps i at 32 p e r c en t.[5]Ⅲ-1 Statistics Coca Lola VS PepsiC o ca-C ol a an d P e p si b at t l e a l s o ex t en de d t o ot h e r t yp e s o f b e v e ra ge s. S p e e d t e a i n t h e m ar k et,t h e P ep si Li p t o n t o31% o f t h e m a rk e t s h a re l e ad er,a nd C o c a-C ol a N e st e a t o 21p e r c en t of t h e m ar k et s h a r e o f t h e t hi rd. In t h e s p o rt s d ri n ks m a rk e t co m p et i t i o n i s f i e r c e, C o ca-C ol a's P o w e rA d e t o10 p e r c en t o f t he m a rk e t s h a r e a s t h e s e c o nd. P e psi's t h i r d Al l sp o rt t o o c cu p y t h e i d e nt i t y o f a 5 pe r c en t m a rk e t s h a r e.Ⅲ-2 Differences between Coca Lola and Pepsi-⑥T h e v e r s i o n o f L i u X i a n g t o g o h o m e o n t h e S p r i n g F e s t i v a lT w o a r e b ot h s t r ong b r an ds, j us t s om e st at i st i c al f i gu re s c a n n ot be f u l l y d i s p l a ye d C oc a-C o l a an d P e ps i d i ff e r en t.'s a b ra nd al s o i n cl ud es m a n y a s p e c t s, s u ch a s: t h e b i r t h o f n ew m a r k et i n g s t r at eg y S p ok es m anⅢ-2-1 PartnerT h e r e i s n o di f f e r en c e be t w e e n P e ps i a n d C o c a-C ol a,P ep s i-C ol a's i nv e s t m e nt i n C hi na i s eq u al l y gr e a t, w h y P ep s i's m ar k et s h a r e ha s be e n l a ggi n g f a r b e hi nd?“S out h C hi n a Un i v e rs i t y o f T e c h no l o g y P r o f e s s o r o f C o c a-C ol a an d P e p s i i n t h e C hi n es e m a r k et a ft e r a c om p a r at i v e s t ud y o n t h e s t r at e g y t h i s co n cl usi on: C o k e's l e a di n g p a rt n e rs a nd t h e c hoi c e of a gr e a t r el at i o ns hi p”.F i r st,t h e c ho i c e o f t h e C o c a-C o l a C om p an y i s a n i nt e rn at i o n al p a rt n e rs hi p o f a hi gh e r d e gr e e o f co-o pe r a t i on wi t h a l o n ge r t i m e, s o t h e y i n t h e C h i n es e m a rk e t's l on g-t e rm s t r at e gi c go a l s an d s t rat e gi es t o h av e a m o re c on si s t ent und e r st an di n g,so t h at al l p a rt i e s a r e wi l l i n g t o gr e a t e r c o op e r at i o n i np ut.S e co nd, t h e C o c a-C ol a C om p an y d o es n ot n e ed a l ot o f i n v es t m e nt.T hi r d,t h e C o ca-C ol a C om pa n y l e s s ex p os ed t o t h e s t at e-o wn e d en t erp r i s e m a n a gem e nt s ys t e m, an d c on c e pt o f t h e r e st ri c t i o ns, b e c au s e h e B ot t l i n g P l a nt i s a j o i n t ve nt u re be t w e en s e ve r al p a rt n e rs, r at h er t h an as a o ne-o n-on e P e psi co op e r at i on.E vi d en t l y,t he C o ca-C ol a C om p a ny i n t he C hi n es e m a r k et m a k es i t a s t ra t e gi c c ho i ce t o r e c e i v e t h e fi rs t m o v e a dv a nt a ge.Ⅲ-2-2 Sprite roleC o ca-C ol a a nd P ep s i i n t h e ye a r s o f st r u ggl e,i t s s e co n d b r and "S p ri t e"pl a ye d a ve r y i m po rt a nt r ol e.A C N el so n l a t es t s t a t i s t i c s sh ow t h at i n t h e C hi n a m a r ke t o n t h e s al e s of S pr i t e an d P e ps i ha s b e en t h e sa m e. Th e l e m o n fl av o r s o ft d ri n ks10 ye a r s a go w h en, bec a u s e o f P e ps i's gro u p si m i l a r pr od u ct s "Qi x i" s i m i l ar c h a r a ct e ri st i cs t o o,h as be e n t en a c i ou s i n a w or l d of t h ei r o wn,No s p e ci al d ev e l o pm ent ex c el l e n ce. In 1993, C o c a-C o l a b e ga n t o ex p a nd a nd r e-p osi t i o ni n g S p ri t e c on t ent, t h e r e su l t o f t hi s ad j u st m e nt t o S p ri t e a c t ua l l y b e c om e t he f as t e st gr o wi n g so f t d ri nk s al e s fo ur ye a r s t ur n ed t ri pl e d.Ⅲ-2-3 The expansion of other productsIn a d d i t i o n t o S p r i t e,C o ca-C ol a i n r e c ent ye a r s i n ot h e r n o n-c a rb on a t e d b e ve r a ge p r od uc t s ex pa n si on i s a l s o v er y i m p r es s i v e. On t h e o n e h an d,w h en t h e m a r k et ex p ans i o n o f c ap a ci t y w h e n t h e m a rk et l e a de r i s o ft e n t h e b i gge s t b e ne f i c i ar y. On t h e ot h er h a nd, i n r ec e nt ye a r s c o m p a r ed wi t h ot h er c ar bo n at ed d ri nk s s o ft dr i n ks fo r m o re r api d gr ow t h. T h e r ef o r e,r e ga rd l es s o f m ot i v at i on and p r es s u r e f r om t he p oi nt o f v i ew o f t wo m ont hs, t h e C o ca-C ol a C o m p a ny’s m a r k et i n g s t r at e g y e d ge.H o w ev e r d ri n ks m a r k et gro wt h i n t he co ns um pt i on o f M ex i co i n t h e U n i t ed S t at e s Eu r op e an d J ap a n h av e s l o we d.S o C o c a-C ol a a nd P e ps i b a t t l e wi l l sw i t ch t o em e r gi n g m a rk et s.If C hi n a a nd R us s i a an d In d i a.C o ca-C ol a i n t h e s e e f f or t s h a s b e en m or e s u c c ess f ul. A p a rt f rom t h ec o m p et i t i on b et we en t h e t w o c om p ani e s t o t r y t o m a i n t ai n a sm al l s of td r i n k com p an i es t ake t h e l ea d.M ust a s s u m e r i s k, bu t t h e p ro fi t s a nd h a rm t h e i m a ge of t h e di s a s t ro us f ai l ure m u s t b e av oi d ed. A p r er e qu i s i t e f o r t h e su c c es s o f t h e c om p a n y i s t o i de n t i f y e n v i ro nm e nt a l ch a n ges, and t h en t h e d ev e l o pm e n t an d i m p l e m ent a t i on o f m ar k et i ng p ro c ed u r es t o m e et th e ch a n gi n g n e e ds o f c on s u m er s.[6]ⅣLocal Marketing“C o c a-C o l a C om p a n y ’s d e v e l o pm en t s t r at e g y i s l o ca l i z a-t i on s t ra t e g y i n C h i n a ”.⑦A t p r es en t,In C h i n a al l C o c a-C ol a bo t t l i n g p l an t s u s e c on c e nt r a t ed l i q ui d w e r e m a nu f a ct ur e d i n S h a n gh ai,98%of r a w m at e ri al s at t he l o c al p ro cu r em e nt i n C h i n a,t he an nu a l co st o f 800 m i l l i on US do l l a rs.C o ca-C ol a as s am e a s ac c e l e r at e d t h e p a c e o f l o c al i z a t i o n o n us e t al e nt a nd p ro m ot ed. Th e f i r st t i m e, t h e a p poi nt m e nt t h re e l o c al C hi ne s e a s d e pu t y ge n e r a l m a n a ge r In2002.S p ee d up i nt e rn al m a n a gem e nt f o r l oc a l i z at i o n at t h e s a m e t i m e.C o ca-C ol a's m a r k et i n g ef f o rt s i n t h e l o c al i z at i o n w o rk i s co ns t a nt l y s t re n gt h e ne d. P r e vi o us l y, C o c a-C ol a's l o c al i z at i o n s t r at e gy’s c o r e i s 2L, 3O t h at i s L o ng t er m , L o c al ,Opt i m i sm ,O pp or t un i t y , Ob l i gat i o n . T h es e i d e as a r e ba s e;C oc a-C o l a's l o c al i z at i on s t ra t e g y h a s be e n s u c c es s f ul.H o w ev e r, C o c a-C ol a d i d n ot cl i n g t h e s e p ri nc i p l e s,t he f i rs t pr op os e "T h i n k l o c al,A ct l o c a l" l o c al i z at i o n i d e a i n t h e w or l d,i t s m ai n poi nt s a r e t o b e r el e v an t t o t h e n e e ds o f l o ca l d e ci s i o ns. C oc a-C ol a c om p a n y t h er e a r e ab out230b r an ds, i t m ost o f t h e re gi on al b ra n ds.In In d i a C o ca-C ol a h as l a unc h e d l o ca l ch a r a ct er i st i cs o f Ic e Te a, i c e co ff e e, m i l k, m i n e r al w at e r a nd a s e ri e s o f j ui c e dr i nk s i n o rd e r t o en r i c h t h e l o c a l m a rk e t.Ⅳ-1 Local MarketingO n p r om ot i on s m et h o d, C o c a-C ol a h a s gr a d u al l y c h a n ge d i n t h e p a s t for t h e gl o b al un i fi c at i on o f t h e t ra di t i on a l,a dv e rt i s i n g, pr o m ot i o ns, an d⑦Coca-Cola China Limited company Chairman Mr. Chen Qiwei lectures。

商用英语职场必备100个商用英语单词及常用句型整理在当今竞争激烈的商业世界中，拥有一定的商用英语能力变得越来越重要。

无论是与客户沟通、进行业务洽谈还是与同事合作，商用英语的应用都显得至关重要。

为了帮助职场人士提升商用英语能力，下面整理了100个商用英语单词及常用句型。

一、市场营销1. Marketing (n.) - 市场营销2. Promotion (n.) - 促销3. Advertisement (n.) - 广告4. Target audience (n.) - 目标受众5. Branding (n.) - 品牌推广6. Market research (n.) - 市场调研7. Customer loyalty (n.) - 顾客忠诚度8. Competitive advantage (n.) - 竞争优势9. Marketing campaign (n.) - 市场营销活动10. Product placement (n.) - 产品植入例句：- We need to develop a marketing campaign to promote our new product.我们需要制定一项市场营销活动，以推广我们的新产品。

- Market research shows that our target audience is young professionals.市场调研显示我们的目标受众是年轻专业人士。

二、商务会议11. Agenda (n.) - 议程12. Minutes (n.) - 会议纪要13. Chairperson (n.) - 主持人14. Attendee (n.) - 与会者15. Presentation (n.) - 演示16. Action item (n.) - 行动项17. Consensus (n.) - 一致意见18. Follow up (v.) - 后续行动19. Brainstorming (n.) - 集思广益20. Decision-making (n.) - 决策例句：- The agenda for tomorrow's meeting includes discussing the quarterly financial report.明天会议的议程包括讨论季度财务报告。