商务英语综合教程1Unit7图文

2 E-banking 4 Financial management 6 Credit card services
Introductory Remarks
The business of banking can be broadly defined as wise management and circulation of all kinds of money in the best interest of every unit of money. Today, a bank is a financial intermediary that offers a wide range of services to meet their customers’ financial needs. Two fundamental banking services are accepting deposits and making loans. Other services include payment services; deposit and lending services; investment, pensions and insurance services and e-banking.
Warming-up Discussion
Before you read, work in pairs and discuss these questions. (1) What do you know about banking services? (2) What role do you think banking plays in our lives?
Banking also includes a great variety of additional products and services that meet customers’ financial needs. A few of these products and services include investment products, pensions and insurance services, and foreign exchange services.

2. Which is an important competitive edge for an exporter? A. Fast delivery. C. Freight cost. B. Delivery date. D. Price quotation.
Unit 7
Transportation and Shipment
4. What purpose does B/L serve?
5. What’s the difference between a straight B/L and an order B/L?
Unit 7
Transportation and Shipment
Text A
International Cargo Transportation In foreign business transaction, the exporter and the importer are usually from different countries and the goods under the contract have to go a long distance and sometimes change several carriers in transit before they reach the importer. For this reason, transportation is of great importance in the fulfillment of the contract. It helps the seller to deliver the goods to the buyer abroad. In practice, there are several different modes of transportation, which differ in terms of operating capacity, speed and cost. The major modes are ocean transport (also called sea

高级综合商务英语1-Unit-7-Masscustomization-彭青龙
1. Lead-in 2. Text A: BMW Drives Germany 3. Text B: How Mass Customization Is
Changing Our World
Case Study
❖MyMuesli, the manufacturer of cereal food, enables the users to customize a food product through online interaction.
❖“Do one’s homework” is an idiomatic expression which means “to study a subject or situation carefully so that one knows a lot about it and can deal with it successfully”.
economy, which is resurgent from economic straitjacket but still hindered by both internal and external counter-forces.
❖Q2: What are internal and external counter-forces which hinder German economy?
Part II Sentence Interpretation
❖ 1. Faced with low-cost competition from Asia and Eastern Europe, he says, “many German firms did their homework, and now they are benefiting from it.” (Line 1, Para. 8)

Barriers to Effective Communication
Many things may interfere with or block communication. Please list six barriers to communication at work according to the following four examples.
《商务英语综合教程》（基础）
Unit 7 Relationships
A. Brainstorming B. Business Knowledge
◆ Additional Reading C. Business Skills D. Business Actions
◆ Additional Reading E. Highlights Vocabulary Suggested Answers
Communication is an important part of our daily life. We express our thoughts and feelings and convey messages by communication. To have a co-operative, positive working environment, communication must be effective and efficient.
Teaching Objectives
• 1. to learn communication concepts; • 2. to learn the basics of relationships; • 3. to learn the basics of communication

How to Deliver Value to a Customer
6 Customer value is the benefit which might be measured in monetary terms, such as when a product helps save the customer money that would have been spent on something else. A benefit also can be difficult to quantify, such as the enjoyment that a customer receives from a product or service. The term “customer value” should not be confused with the value of customers to businesses. It refers to the value that the customers receive, not to how valuable customers are.
U1: Text A Customer Value What Is Customer Value? 1 Customer value is the benefit that a customer will get from a product or service in comparison with its cost. The term may also mean low price, receiving what is desired, receiving quality for what is paid, or receiving something in return for what is given.

will be spoken only once. After you hear a question, you must choose the
best answer from the four choices marked A, B, C and D.
1. A. About 6:13, Sunday evening.
目录
02 Listening
Directions: Read the following sentences with rhythmic pattern, record the time consumption of reading each sentence and observe whether the time consumption is similar.
01 Lead-in
Directions: Watch the short video, and answer the following questions. 1. What does the video show? 2. Can you illustrate more table manners in our country?
B. About 6:30, Saturday evening.
C. About 6:30, Saturday morning. D. About 6:13, Sunday morning.
2. A. Mary and Joe.
B. Jack and Joe.
C. Joe.
D. Mary and Jack.
3. A. Because she needs to revise for her English exam.
B. Because she has to rewrite her English article.

2. Promissory Note 本票
A promissory note is an unconditional promise in writing made by one person (the maker) to another (the payee) signed by the maker, engaging to pay on demand or at a fixed future time, a certain sum of money to, or to the order of a specified person or to the bearer.
Acts to a bill of exchange
Issue Presentment Endorsement (背书) Acceptance（承兑） Payment Dishonor
Classification of the bill of exchange
1.According to the drawer, it is divided banker’s draft and commercial draft.(银行汇票和商业汇票)
Dpayment method, the exporter is to ship the goods and delivered the relative documents to the buyer abroad through the remitting bank or collecting bank with instructions not to release the documents to the buyer until payment for the goods is made.

Speaking
• Slow down, please. • Thanks for calling. • Would you like to leave a message? • This is she. = Speaking! • May I please speak to Mr. Li? • There is a phone call for you. • You’re wanted on the phone.
• Telephone Message • From:_____________
To:_______________
• Date: _______ Time: _____________ • Message:___________________________
__________________________________ __________________________________
Language Focus
• Present progressive • The present progressive is used to denote
(表示) a temporary (暂时的) action or state that began at a previous time and continues into the present time. It is expressed by
Vocabulary
• Learn the following words and complete
the exercise in your textbook.
• guidance staff message negotiation

hard-working, tenacious, flexible, resourceful, creative, practical Talented, hard-working, tenacious, disciplined, inspiring
Creative, talented, imaginative, good at tunes
• 3. Give at least two
6
Profession s & Jobs
Basic Qualities
Doctor Teacher
Accountant
Bus-driver Actress/ Actor Engineer Scientist Musician
Caring personality, kindly, having sympathy/ empathy towards patients Caring personality, inspiring, kindly, having sympathy/ empathy towards students, especially less-abled learners
well-disciplined, calculating, good at numbers, propensity to details kind-hearted, disciplined, hard-working, physically strong creative, artistic, sociable, talented, aspiring
Employment?
Environment?
People relationships?
8
• Useful structures and expressions: