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Schering-Plough is an innovation-driven,science-centered global health care company.Our goal is to provide a steady flow of valuable medicines and services while earning the trust of the physicians,patients and other customers we serve. Today,our Company is at an exciting point in the transformation begun in2003 under a five-stage Action Agenda.A pivotal step in that transformation came in November2007,when we acquired Organon BioSciences,with its Organon human health and Intervet animal health businesses.Through this combination and other achievements,we are gaining greater depth and breadth across our prescription pharmaceutical,animal health and consumer products.As we work to build the foundation for long-term high performance,we remain committed to business integrity,quality and compliance in everything we do.The trademarks indicated by C APITAL L ETTERS in this publication are the property of, licensed to, promoted or distributed by Schering-PloughCorporation, its subsidiaries or related companies. As used in this publication, the terms “Schering-Plough” and the “Company” refercollectively to Schering-Plough Corporation, the publicly held parent company, and its domestic and international subsidiaries, which areengaged in the discovery, development, manufacturing and marketing of pharmaceutical, animal health and consumer health care products.Copyright © 2008 Schering-Plough Corporation. All Rights Reserved.2007Financial HighlightsDollars in millions,except per share figures2007(1)2006%Change Operating ResultsNet sales(2).................................................$12,690$10,59420% (Loss)/income before income taxes(3)...............................(1,215)1,483Net(loss)/income(3)...........................................(1,473)1,143Diluted(loss)/earnings per common share(3)..........................(1.04)0.71 InvestmentsResearch and development......................................$2,926$2,18834% Acquired in-process research and development.......................3,754—Capital expenditures...........................................61845835% Financial ConditionTotal assets..................................................$29,156$16,071 Shareholders’equity...........................................10,3857,908Other DataCash dividends per common share.................................$0.25$0.22Average shares outstanding used in calculating diluted(loss)/earnings percommon share(in millions)....................................1,5361,491(1)Operating results and other financial information reflect the closing of the Organon BioSciences N.V.(OBS)acquisition onNovember19,2007,including the impacts of purchase accounting in accordance with SFAS141,“Business Combinations.”(2)Net sales and percent change are on a U.S.GAAP basis and do not include the positive impact of sales made by thecholesterol joint venture.(3)2007and2006include Special and acquisition-related charges of$84million and$102million,respectively.For furtherdetails,see Notes to Consolidated Financial Statements.Contents1Financial Highlights2Letter to Shareowners4Management’s Discussion and Analysis of Financial Conditionand Results of Operations31Statements of Consolidated Operations32Statements of Consolidated Cash Flows33Consolidated Balance Sheets 34Statements of Consolidated Shareholders’Equity 35Notes to Consolidated FinancialStatements73Report of IndependentRegistered Public AccountingFirm74Management’s Report onInternal Control overFinancial Reporting75Report of IndependentRegistered Public AccountingFirm77Performance Graph78Selected Financial Data79Quarterly Data(Unaudited)81Reconciliation of Non-U.S.GAAPFinancial Measures83Senior Management84Corporate Information85Board of DirectorsSchering-Plough Corporation and Subsidiaries1To OurShareowners:Fred HassanChairman and Chief Executive OfficerSchering-Plough has come a long way in five years.Whenwe began our Action Agenda in 2003,your Company wasstruggling merely to survive.Today,Schering-Plough isstronger,larger,more diverse and pursuing a broad arrayof exciting growth opportunities.This greater breadth anddepth makes us better able to surmount the new chal-lenges we face.The five-phase Action Agenda has been our roadmap totransform Schering-Plough —to turn it into a companythat can deliver high performance over the long term.Wehave advanced through the Stabilize and Repair phases,through the Turnaround,and now we are in the Build theBase phase.Over this time,Schering-Plough has undergone a remark-able transformation.Highlights include:•Growing sales on an adjusted basis*from $8.6billion in2003to $15.2billion in 2007.Over the past four yearson this adjusted basis,the Company has achieved thehighest rate of sales growth among our peers.•Strengthening the Company’s integrated businessmodel,with human pharmaceuticals,animal healthand consumer health providing important diversity.Each of these segments grew sales by double digits in2007.•Going from not having a single product with sales above$1billion in 2003to having four products with salesabove $1billion (including our cholesterol franchise)atyear-end 2007.•Achieving an impressive reversal of free cash flow*,going from negative free cash flow of nearly $1billionin 2003to a positive $1.5billion in 2007.•Substantially increasing both R&D investments and thenumber of compounds in development.Today,we haveone of the strongest late-stage human pharmaceuticalspipelines among our peer group companies.•Undertaking a targeted geographic expansion drive tobuild strength in new markets,particularly those withhigh growth prospects,such as Russia,China and Brazil.Our great progress has come from focusing intensely on the fundamentals —and taking the long view.Our strat-egy for creating value and transforming Schering-Plough is based on:growing the top line,growing the R&D pipeline,and containing and reducing costs while investing wisely.In our industry,value is created through good science —by discovering,developing and bringing to market inno-vative new medicines that deliver substantive benefits.Schering-Plough is a science-centered company because we know our value is driven by the quality of the science we deliver.By focusing relentlessly on these basics,we built the strength and wherewithal to undertake a major acquisi-tion,our combination with Organon BioSciences N.V .(OBS).The OBS transaction was completed in November 2007at a cost of approximately Euro 11billion.This combination begins an important and exciting chap-ter in our Company’s transformation.With the Organon franchises,we become a world-class leader in women’s health and fertility treatments.These add breadth to our existing human pharmaceutical strengths in cardiovascular care,immunology,respiratory and oncology.Intervet,the animal health unit of OBS,is being combined with Schering-Plough Animal Health to make us one of the largest animal health organizations in the world.Through Organon we also add important R&D strengths and compounds to our pipeline.They include two inno-vative therapies:sugammadex,a novel selective relaxant binding agent that may profoundly change the practice of surgical anesthesia,and asenapine,for treating schizo-phrenia and bipolar disorder.Applications have been filed with regulatory authorities for both treatments.2Schering-Plough Corporation and Subsidiaries*For reconciliation of Non-U.S.GAAP financial measures,see page 81.As we move ahead with the OBS integration,we continue to address the fallout from and overreaction to the ENHANCE trial,a surrogate imaging study that was started by the Merck/Schering-Plough cholesterol joint venture in 2002.This small study used ultrasound scans of neck arteries in a rare patient population to compare our cho-lesterol-lowering treatment V YTORIN versus simvastatin alone.This study was not designed to measure hard clin-ical outcomes such as heart attacks.While the study did not meet its primary endpoint involving the thickness of arterial walls in the neck,it reconfirmed the effectiveness of V YTORIN in reducing LDL(“bad”)cholesterol as well as the overall safety profile of V YTORIN.Many experts believe this single trial should not have any impact on current standards of care;however,the confu-sion about appropriate cholesterol management caused by various interpretations of the study findings has had a negative impact on prescriptions for V YTORIN and Z ETIA. What has not changed is our confidence in these medi-cines and the important role we know they can play in helping many patients achieve their LDL cholesterol goals. Facing this and other challenges in2008,we have begun taking actions to improve productivity,which include sig-nificant reductions in costs.We know we have our work cut out for us.But our Company has been tested before and proven to be a tough,resilient competitor,grounded in a culture of integrity,of taking the right actions for long-term performance,of doing what is right for the patients who use our products.We view the future with confidence and see this as a time of enormous opportunity.We have the additional strength and diversity gained through our combination with OBS. We have our other strong product lines,which include such leading medicines as R EMICADE,N ASONEX,P EG I NTRON and T EMODAR,as well as our cholesterol franchise.Nearly all of our key growth products have long periods of market exclusivity.There is the diversity from having integrated business units—human prescription pharmaceuticals, animal health and consumer health care—and from the geographic presence we have built around the globe. Importantly,there is our R&D product pipeline,which has never been stronger.In addition to sugammadex and asenapine,we are advancing other important compounds, including four designated“fast track”by the U.S.Food& Drug Administration.Our most promising compounds in advanced development include a thrombin receptor antagonist(TRA)for atherothrombosis,vicriviroc for HIV and boceprevir for hepatitis C.In addition,golimumab,licensed outside the U.S.from Centocor,Inc.,has been filed in the EU for treating rheumatoid arthritis,psoriatic arthritis and ankylosing spondylitis.One important reason we are confident about this Com-pany’s future is our people.The colleagues who drive Schering-Plough are the reason for our progress to date. And they will be the reason for our success in the future. Throughout our journey,we have benefited from the careful oversight and diligent service of our Board of Directors.We welcome Craig B.Thompson,M.D.,to our Board.He is Director of the Abramson Cancer Center and Professor of Medicine at the University of Pennsylvania School of Medicine.We also thank Philip Leder,M.D.,who will be retiring from the Board in May2008,for his wise counsel during the past five years and his leadership in chairing our Science and Technology Committee since it was established in2005.Finally,we want to thank our shareowners for the trust they have put in us to lead and grow this Company.We will continue to strive to prove that their faith is deserved.Sincerely,Fred HassanChairman and Chief Executive OfficerApril11,2008Schering-Plough Corporation and Subsidiaries3Management’s Discussion and Analysis of Financial Condition and Results of OperationsEXECUTIVE SUMMARYOverview of Schering-PloughSchering-Plough is an innovation-driven science-centered global health care company.Schering-Plough discovers, develops and manufactures pharmaceuticals for three customer markets—human prescription,animal health,and consumer.While most of the research and development activity is directed toward prescription products,there are important applications of this central research and development platform into the animal health products and the consumer health care products.Schering-Plough also accesses external innovation via partnering,in-licensing and acquisition for all three customer markets.Strategy—Focused on ScienceEarlier this decade,Schering-Plough experienced a number of business,regulatory,and legal challenges.In April2003, the Board of Directors named Fred Hassan as the new Chairman of the Board and Chief Executive Officer of Schering-Plough Corporation.With support from the Board,he initiated a strategic plan,with the goal of stabilizing,repairing and turning around Schering-Plough in order to build long-term shareholder value.He also installed a new senior executive team.That strategic plan,the Action Agenda,is a six-to eight-year,five-phase plan.Schering-Plough is currently in the fourth phase of the Action Agenda—Build the Base.During the Build the Base phase,Schering-Plough continues to focus on its strategy of value creation across a broad front,and believes the Organon BioSciences N.V.(OBS)acquisition was a major,transformative accomplishment in this regard.The OBS acquisition added further diversification of marketed products,including two new therapeutic areas(Women’s Health and Central Nervous System),as well as significant strength in Animal Health products and pipeline.Other accomplishments in2007include:•growing the business,for example there was double digit sales growth in all three product groups,Human Pharmaceuticals,Animal Health and Consumer Health Care;•penetrating new markets,including China,Brazil and Russia;•expanding the product portfolio for Schering-Plough’s three customer groups—human pharmaceutical,animal health and consumer health care;and•discovering and developing or acquiring new products.A key component of the Action Agenda is applying science to meet unmet medical needs.Research and development activities focus on mechanisms to treat serious diseases.As a result,a core strategy of Schering-Plough is to invest substantial funds in scientific research with the goal of creating therapies and treatments that address important unmet medical needs and also have commercial value.Schering-Plough has been successful in advancing its pipeline into several late-stage projects that will require sizable resources to complete.Consistent with this core strategy,Schering-Plough is increasing its investment in research and development.As Schering-Plough continues to develop the later phase growth-drivers of the pipeline(e.g.,sugammadex,thrombin receptor antagonist,golimumab,vicriviroc, boceprevir and asenapine),it anticipates higher spending on clinical trial activities.Schering-Plough’s progressing early pipeline includes drug candidates across a wide range of therapeutic areas with more than20compounds now approaching or in Phase I development.As part of the Action Agenda,Schering-Plough continues to work to enhance infrastructure,upgrade processes and systems and strengthen talent—both the recruitment of talented individuals and the development of key employees. While these efforts are being implemented on a companywide basis,Schering-Plough is focusing especially on research and development to support Schering-Plough’s science-based business.Further,with the integration of the OBS employees into Schering-Plough much new talent has been added.In addition,as part of the integration of OBS, Schering-Plough has also announced that there will be some workforce reduction to eliminate redundancies.4Schering-Plough Corporation and Subsidiaries2007Results—Highlights of Schering-Plough’s performance in2007are as follows:•Closed the acquisition of OBS on November19,2007for a purchase price of approximately Euro11billion.•Schering-Plough’s net sales in2007were$12.7billion,an increase of$2.1billion,or20percent,as compared to the 2006period.2007net sales included$626million of sales of products acquired as part of the OBS acquisition.•Net loss available to common shareholders in2007was$1.6billion,as compared to net income available to common shareholders of$1.1billion in2006.Included in the2007net loss is approximately$4.0billion of charges related to purchase accounting for the OBS acquisition,including a$3.8billion acquired in-process research and development charge.Cash flow provided by operating activities was$2.6billion in2007.•Global sales of Schering-Plough’s cholesterol franchise products,V YTORIN and Z ETIA,made by the cholesterol joint venture with Merck&Company,Inc.(Merck)continued to grow in2007and contributed significantly to Schering-Plough’s improved operating results and cash flow(see note below about2008developments).In addition,increased sales of pharmaceutical products such as R EMICADE,T EMODAR and N ASONEX also contributed favorably to Schering-Plough’s overall operating results and cash flow.The additional strength that Schering-Plough developed,in2007and during the four years since Mr.Hassan and the new management team began the Action Agenda,is key for Schering-Plough in the current environment.The pharmaceutical industry continues to be subject to ever-more critical scrutiny,where events can be mischaracterized and drive amplified reactions.Schering-Plough believes that new scientific data are best presented and discussed at appropriate scientific and medical forums.Early2008Developments Relating to the Cholesterol FranchiseAs explained in more detail in Item3,“Legal Proceedings,”“ENHANCE Matter,”of Schering-Plough’s200710-K,in early2008,Schering-Plough encountered such a challenge when results of a Merck/Schering-Plough cholesterol joint venture clinical trial,called ENHANCE,and joint venture products Z ETIA and V YTORIN,became the subject of much media scrutiny prior to fuller discussions of the trial results at appropriate medical forums.A discussion is scheduled for the American College of Cardiology meeting on March30,2008.Medical experts and health advisory groups have long recognized high LDL cholesterol(often known as“bad cholesterol”)as a significant cardiovascular risk factor and recommended increasingly aggressive treatment of high cholesterol for certain patients.Lowering LDL cholesterol,along with a healthy diet and lifestyle changes,remains the cornerstone of lipid treatment for patients at risk for heart disease.Clinical studies,including ENHANCE,have demonstrated that V YTORIN lowers patients’LDL cholesterol more than rosuvastatin,atorvastatin and simvastatin at the doses studied and was able to get more patients to their LDL cholesterol goals(as defined by ATP III).While it is too early to tell the impact of the joint venture’s ENHANCE trial results on the joint ventures’cholesterol business,Schering-Plough’s diversified group of products and geographic areas,as well as its highly experienced executive team,gives Schering-Plough additional strength that will be helpful in weathering this situation.Strategic AlliancesAs is typical in the pharmaceutical industry,Schering-Plough licenses manufacturing,marketing and/or distribution rights to certain products to others,and also manufactures,markets and/or distributes products owned by others pursuant to licensing and joint venture arrangements.Any time that third parties are involved,there are additional factors relating to the third party and outside the control of Schering-Plough that may create positive or negative impacts on Schering-Plough.V YTORIN,Z ETIA and R EMICADE are subject to such arrangements and are key to Schering-Plough’s current business and financial performance.In addition,any potential strategic alternatives may be impacted by the change of control provisions in those arrangements, which could result in V YTORIN and Z ETIA being acquired by Merck or R EMICADE reverting back to Centocor.The change in control provision relating to V YTORIN and Z ETIA is included in the contract with Merck,filed as Exhibit10(r)to Schering-Plough’s200710-K, and the change of control provision relating to R EMICADE is contained in the contract with Centocor,filed as Exhibit10(v)to Schering-Plough’s200710-K.Cholesterol FranchiseSchering-Plough’s cholesterol franchise products,V YTORIN and Z ETIA,are managed through a joint venture between Schering-Plough and Merck for the treatment of elevated cholesterol levels in all markets outside of Japan.Z ETIA isSchering-Plough Corporation and Subsidiaries5Schering-Plough’s novel cholesterol absorption inhibitor.V YTORIN is the combination of Z ETIA and Zocor(simvastatin),a statin medication developed by Merck.The financial commitment to compete in the cholesterol reduction market is shared with Merck,and profits from the sales of V YTORIN and Z ETIA are also shared with Merck.The operating results of the joint venture with Merck are recorded using the equity method of accounting.The cholesterol-reduction market is the single largest pharmaceutical category in the world.V YTORIN and Z ETIA are competing in this market,and on a combined basis,these products continued to grow in terms of sales and market share during2007(see note above about2008developments).A material change in the sales or market share of Schering-Plough’s cholesterol franchise would have a significant impact on Schering-Plough’s consolidated results of operations and cash flows.In order to maintain and enhance its infrastructure and business,Schering-Plough must continue to increase profits.This increased profitability is largely dependent upon the performance of Schering-Plough’s cholesterol franchise.Japan is not included in the joint venture with Merck.In the Japanese market,Bayer Healthcare is co-marketing Schering-Plough’s cholesterol-absorption inhibitor,Z ETIA,which was approved in Japan in April2007as a monotherapy and co-administered with a statin for use in patients with hypercholesterolemia,familial hypercholesterolemia or homozygous sitosterolemia.Z ETIA was launched in Japan during June2007.Schering-Plough’s sales of Z ETIA in Japan under the co-marketing agreement with Bayer Healthcare are recognized in net sales.License Arrangements with CentocorR EMICADE is prescribed for the treatment of inflammatory diseases such as rheumatoid arthritis,early rheumatoid arthritis, psoriatic arthritis,Crohn’s disease,ankylosing spondylitis,plaque psoriasis and ulcerative colitis.R EMICADE is Schering-Plough’s second largest marketed pharmaceutical product line(after the cholesterol franchise).R EMICADE is licensed from and manufactured by Centocor,Inc.,a Johnson&Johnson company.During2005,Schering-Plough exercised an option under its contract with Centocor for license rights to develop and commercialize golimumab,a fully human monoclonal antibody currently in Phase III trials.Schering-Plough has exclusive marketing rights to both products outside of the U.S., Japan and certain Asian markets.In December2007,Schering-Plough and Centocor revised their distribution agreement regarding the development,commercialization and distribution of both R EMICADE and golimumab,extending Schering-Plough’s rights to exclusively market R EMICADE to match the duration of Schering-Plough’s exclusive marketing rights for golimumab.Effective upon regulatory approval of golimumab in the EU,Schering-Plough’s marketing rights for both products will now extend for15years after the first commercial sale of golimumab within the EU.Centocor will receive a progressively increased share of profits on Schering-Plough’s distribution of both products in the Schering-Plough marketing territory between2010and2014,and the share of profits will remain fixed thereafter for the remainder of the term.The changes to the duration of R EMICADE marketing rights and the profit sharing arrangement for the products are all conditioned on approval of golimumab being granted prior to September1,2014.Schering-Plough may indepen-dently develop and market golimumab for a Crohn’s disease indication in its territories,with an option for Centocor to participate.In addition,Schering-Plough and Centocor agreed to utilize an autoinjector device in the commercialization of golimumab and further agreed to share its development costs.For the rights to this device,Schering-Plough made an upfront payment of$21million,which is included in research and development expenses for the year ended December31,2007.Manufacturing,Sales and MarketingSchering-Plough supports commercialized products with manufacturing,sales and marketing efforts.Schering-Plough is also moving forward with additional investments to enhance its infrastructure and business,including capital expen-ditures for the drug development process(where products are moved from the drug discovery pipeline to markets), information technology systems,and post-marketing studies and monitoring.Schering-Plough continually reviews the business,including manufacturing operations,to identify actions that will enhance long-term competitiveness.However,Schering-Plough’s manufacturing cost base is relatively fixed,and actions to significantly reduce Schering-Plough’s manufacturing infrastructure,including OBS’manufacturing operations acquired during2007,involve complex issues.As a result,shifting products between manufacturing plants can take many years due to construction and regulatory requirements,including revalidation and registration requirements.From time to time,actions are taken to enhance Schering-Plough’s overall manufacturing efficiency.For example,during 2006,Schering-Plough closed a manufacturing plant in Puerto Rico and in2007began the process of closing a small manufacturing facility in the Asia Pacific region.Schering-Plough continues to review the carrying value of manufac-turing assets for indications of impairment.Future events and decisions may lead to additional asset impairments or related costs.6Schering-Plough Corporation and SubsidiariesRegulatory and Competitive EnvironmentSchering-Plough is subject to the jurisdiction of various national,state and local regulatory agencies.Regulatory compliance is complex and costly,impacting the timing needed to bring new drugs to market and to market drugs for new indications.Schering-Plough engages in clinical trial research in many countries around the world.Research activities must comply with stringent regulatory standards and are subject to inspection by U.S.,the EU,and local country regulatory authorities.Schering-Plough is subject to pharmacovigilance reporting requirements in many countries and other jurisdictions,including the U.S.,the EU,and the EU member states.Clinical trials and post-marketing surveillance of certain marketed drugs of competitors within the industry have raised safety concerns that have led to recalls, withdrawals or adverse labeling of marketed products.A number of intermediaries are involved between drug manufacturers,such as Schering-Plough,and patients who use the drugs.These intermediaries impact the patient’s ability,and their prescriber’s ability,to choose and pay for a particular drug.These intermediaries include health care providers,such as hospitals and clinics;payors and their representatives,such as employers,insurers,managed care organizations and governments;and others in the supply chain,such as pharmacists and wholesalers.Further,in the U.S.,many of Schering-Plough’s pharmaceutical products are subject to increasingly competitive pricing as certain of the intermediaries(including managed care groups,institutions and government agencies)seek price discounts.In most international markets,Schering-Plough operates in an environment of government mandated cost-containment programs.Also,the pricing,sales and marketing programs and arrangements,and related business practices of Schering-Plough and other participants in the health care industry are under increasing scrutiny from federal and state regulatory,investigative,prosecutorial and administrative entities. The market for pharmaceutical products is competitive.Schering-Plough’s operations may be affected by technological advances of competitors,industry consolidation,patents granted to competitors,loss of patent protection due to challenges by competitors,competitive combination products,new products of competitors,new information from clinical trials of marketed products or post-marketing surveillance and generic competition as Schering-Plough’s products mature.OBS AcquisitionOn November19,2007,Schering-Plough acquired OBS for a purchase price of approximately Euro11billion in cash,or approximately$16.1billion.Commencing from the acquisition date,OBS’assets acquired and liabilities assumed,as well as the results of OBS’operations,are included in Schering-Plough’s consolidated financial statements.There were approximately one and one-half months of results of operations relating to OBS included in Schering-Plough’s Statement of Consolidated Operations for the year ended December31,2007.The impact of purchase accounting,based on a preliminary valuation,resulted in the following non-cash charges in 2007:•Acquired In-Process Research and Development(IPR&D),which was a one-time charge of approximately$3.8billion.•Amortization of inventory adjusted to fair value,of which approximately$1.1billion will be charged to Cost of Sales ($258million in2007)approximately over a one year period from the acquisition date.•Amortization of acquired intangible assets adjusted to fair value,of which$6.8billion will be amortized over a weighted average life of15years to Cost of Sales($65million in2007).•Incremental depreciation relating to the adjustment in fair value on property,plant and equipment of$885million that will be depreciated primarily to Cost of Sales over the lives of the applicable property($3million in2007).The$3.8billion acquired IPR&D charge was associated with research projects in the women’s health,central nervous system and anesthesia therapeutic areas of human health as well as research projects in animal health.The amount was determined by using discounted cash flow projections of identified research projects for which technological feasibility had not been established and for which there was no alternative future use.The discount rates used ranged from 14percent to18percent.The projected launch dates following FDA or other regulatory approval are years2008through 2013,at which time Schering-Plough expects these projects to begin to generate cash flows.All of the research and development projects considered in the valuation are subject to the normal risks and uncertainties associated with demonstrating the safety and efficacy required to obtain FDA or other regulatory approvals.Schering-Plough Corporation and Subsidiaries7。

讲解模式总结------家居护理系列与个人护理系列产品讲解示范模式要求：1．选择一个好的环境来进行产品示范（示范在什么样的环境中进行直接影响效果）2．在示范之前，要准备好所有要讲解示范的产品及工具产品以系列为单位来进行摆放：A.家洁（乐新及压取器、碟新及配比瓶、洗碗棉、速洁及喷雾瓶、透丽及喷雾瓶、丽宝、典雅、家居亮洁剂、空气清新）B.衣洁（洗衣粉，丝白、纤细丝白及量杯盖、预洗喷、预洗洁衣液、皮革亮洁剂）C.雅蜜（沐浴露及沐浴花、香皂、润肤露）D.丽齿健（牙膏、口喷、漱口水）E.丝婷（洁净调理二合一、滋润调理、清爽调理、去屑调理洗发露、柔顺润泽护发素、去屑调理护发素、彩洗，彩护，深层修护润发乳、保湿顺发喷雾、自然造型摩丝、清爽造型锗哩、持久造型定型水）产品示范道具一定要齐备、美观、干净。

示范之前一定要作好充分的准备（如水盆，擦手的毛巾、其他产品等）3．讲解注意事项：◆语言要简洁、精练，不罗嗦，每款产品讲解5分钟内完成，切勿超时。

◆形象气质能够代言安利产品，穿着得体。

男士西装领带，打啫喱；女士职业装，淡妆；◆表情自然，热情积极，有兴奋度，声音洪亮，要保证会场最后面的朋友都能听清。

◆要交代清楚实验示范的目的（即为什么要这样示范、如为什么示范沐浴露要用食盐）新老朋友配合◆只有亲自作过示范后，才可以给别人做，保证示范成功。

自己没有用出的功效不要大讲特讲，不要夸大产品功效◆被邀请配合示范的人要适合参与该产品的示范（如碟新示范最好请家庭妇女来参与，最好男女搭配，示范动作要标准，姿势富有美感。

）◆尽量让新人接触产品，有体验产品的机会4．具体操作可参考产品示范书与产品示范VCD讲解要点：（五个环节，缺一不可）1．导入（通过导入来下危机，也使接下来讲解自然、生活化）2．中文及英文产品全称3．功效与示范（主要功效一定要讲到，如LOC 去污、避味……）4．产品成分及包含专利成分5．使用方法与价格分析6．促单，说明注意事项安利产品的八大魅力一．环保性无磷我们只有一个地球。