商务英语翻译第五章 产品说明书的翻译[精]
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商务英语产品介绍范文带翻译(实用16篇)(经典版)编制人:__________________审核人:__________________审批人:__________________编制单位:__________________编制时间:____年____月____日序言下载提示:该文档是本店铺精心编制而成的,希望大家下载后,能够帮助大家解决实际问题。
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商务英语翻译心得从开学到现在,商务英语翻译(汉译英)共学习了两大类,一类为产品说明的翻译,包括商业广告、产品说明书、商名; 一类为企业旅游类,包括企业单位宣传材料、学校简介、旅游宣传材料。
现将所学内容详细进行总结。
I.产品说明类汉译英1. 商业广告的汉英翻译1.1商务广告的主要功能有三个:传播商业信息,诱发公众需求;塑造企业形象,提高企业知名度;展示商情,为公众咨询提供方便。
要取得这些功能,作为促销手段的广告首先必须引人注目,即具有“注意价值”(attention value)和“可读性”(readability)。
例如“谁跑到最后,谁笑得最好------He who lasts last laughs best(某一轮胎广告)”,该广告是模仿某句谚语“He who laughs last laughs best”改编而来的,读起来朗朗上口又颇具意味,达到了上述的注意价值和可读性;其次,必须具有“说服力”(persuasive power)或“推销能力”(selling power),能使人产生购买所促销售产品的欲望。
例如“美酒酿出世界的爱------Good liquor helps you to get love everywhere” 该翻译运用you这个单词,使酒与消费者很好的融为一体,达到了推销的作用。
1.2 商务广告的翻译要符合以下几点要求:鲜明突出,简明通俗,新颖别致以及生动形象。
例一:日本航空:舒适与温馨撒满世界A world of comfort.(Japan Airlines)例二:我们肆无忌惮的知道如何卖鸡蛋We know Eggsactly how to sell Eggs例三: 你会像阳光一样明媚。
(阳光衬衫广告)You will be as charming as the Sunshine(一语双关,生动形象)2.产品说明书的汉英翻译2.1 产品说明书简介产品说明书通常翻译做“Instruction Manual 或Operation Manual”. 内容包括1)产品的一般特性:安装,使用,维修。