牛津高中英语模块四第一单元 Advertising 单元练习含答案

Module 4 Unit 1 Advertising周练2Weekly Paper 2【检测练习】M 4 Unit 1 Advertising每周检测练习（二）第一节单项选择：21. The salesman said the car was in good condition, and I was foolish enough to ______ it.A. fall intoB. fall forC. fall overD. fall down22. ―I thought you and Peter were going for a bike ride.―________, but the front wheel of my bike is bent and I haven’t had it fixed.A. We intended toB. I’m sorryC. Well, we wentD. She was, and I won’t23. Children are fed up with their studies because they are _______ to do far better than they can.A. hopedB. promisedC. expectedD. suggested24. I’m sure you did wrong to him. You know, he did _____ help and _____ n o harm.A. meant to; meantB. meant; meanC. mean to; meantD. to mean; mean25. I’ve found that many people are still in _____ habit of writing silly things in _____ public places.A. the; theB. /; /C. the; /D. /; the26. When she _____ a tall dark figure watching her, she ran into the house immediately.A. was aware fromB. was aware ofC. is aware ofD. is aware from27. ―This idea of studying abroad really _____ me.―But I don’t think so.A. appeals toB. appeals againstC. appeal forD. appeal to28. ―How shall we go to that airport?―Well, I recommend _____ a taxi.A. to takeB. takingC. to takingD. take29. ―It is surprising to see Fredric play ing golf. The doctor said he would never get up.―No secret to me. Chinese acupuncture has cured him _______ his disease.A. offB. fromC. away fromD. of30. Another ad campaign is being organized by the NEC to get a bigger ___ of the world market.A. partB. placeC. shareD. partner31. The boy __ on the playground __ to me that he __ my coat on the grass.A. lay, lying, had laidB. lied, laying , had laidC. laid, lay, had lainD. lay, lied, has laid32. The country life he was used to ____ greatly since 1992.A. changeB. has changedC. changingD. have changed33. She is wearing her down coat to ___ herself from the cold wind.A. protestB. protectC. preventedD. provide34. We should avoid ___ untrue claims about the products or services.A. falling behindB. falling forC. to fall behindD. to fall for35. She __ to go out for a walk but the _____decision was canceled because of the rain.A. intended, intendingB. intended, intendedC. intending, intendedD. was to intend intended第二节完形填空：A little girl lived in a simple and poor house on a hill. Usually she 36 play in the small garden. She could see over the garden fence and across the valley a wonderful house with shining golden windows high on another hill. 37 she loved her parents and her family, she desired to live in such a house and 38 all day about how wonderful and exciting 39 must feel to live there.At the age when she gained some 40 skill and sensibility(识别力), she 41 her mother for a bike ride ___42 the garden. Her mother finally allowed her to go, 43 her keeping close to the house and not 44 too far. The day was beautiful. The little girl knew 45 where she was heading! 46 the hill and across the valley, she rode to the 47 of the golden house.48 she got off her bike and put it against the gate post, she focused on the path _49 _ to the house and then on the house itself. She was very disappointed when she 50 that all the windows were 51 and rather dirty.So 52 and heart-broken, she didn’t go any further. She 53 , and all of a sudden she saw an amazing ___54 . There on the other side of the valley was a little house and its windows were golden. Looking at her little home, she _55 __ that she had been living in her golden house filled with love and care. Everything she dreamed was right there in front of her house.36. A. might B. should C. would D. must37. A. Unless B. Although C. Since D. But38. A. dreamed B. worried C. asked D. shouted39. A. this B. that C. it D. which40. A. different B. scientific C. musical D. basic41. A. begged B. blamed C. invited D. paid42. A. inside B. outside C. through D. along43. A. insisting on B. relying on C. arguing about D. wondering about44. A. traveling B. running C. riding D. walking45. A. madly B. rapidly C. exactly D. possibly46. A. Over B. Down C. Around D. Beside47. A. windows B. steps C. center D. gate48. A. Until B. As C. While D. Because49. A. getting B. introducing C. leading D. moving50. A. felt B. learned C. concluded D. found51. A. transported B. bright C. plain D. wide52. A. anxious B. angry C. serious D. sad53. A. turned down B. cheered up C. settled down D. dropped in54. A. hill B. valley C. background D. sight55. A. imagined B. decided C. realized D. guessed第三部分阅读理解：ASome people will do just about anything to save money. And I am one of them. Take my A Some people will do just about anything to save money. And I am one of them. Take my family’s last vacation.It was my six-year-old son’s winter break form school, and we were heading home from Fort Lauderdale after a weeklong trip. The flight was overbooked, and Delta, the airline, offered us $400 per person in credits to give up our seats and leave the next day. I had meetings in New York，So I had to get back. But that didn't mean my husband and my son couldn't stay. I took my nine-month-old and took off for home.The next day, my husband and son were offered more credits to take an even later flight. Yes, I encouraged—okay, ordered—them to wait it out at the airport, to "earn" more Delta Dollars. Our total take: $1,600. Not bad, huh?Now some people may think I'm a bad mother and not such a great wife either. But as a big-time bargain hunter, I know the value of a dollar. And these days, a good deal is something few of us can afford to pass up.I've made living looking for the best deals and exposing （揭露）the worst tricks. I have been the consumer reporter of NBC's Today show for over a decade. I have written a couple of books including one titled Tricks of the Trade: A Consumer Survival Guide. And I really do what I believe in.I tell you this because there is no shame in getting your money’s worth. I’m also tightfisted when it comes to shoes, clothes for my children, and expensive restaurants. But I wouldn't hesitate to spend on a good haircut. It keeps its shape longer, and it's the first thing people notice. And I will also spend on a classic piece of furniture. Quality lasts.56. Why did Delta give the author's family credits?A. They took a later flight.B. They had early bookings.C. Their flight had been delayed.D. Their flight had been cancelled.57. What can we learn about the author?A. She rarely misses a good deal.B. She seldom makes a compromise.C. She is very strict with her children.D. She is interested in cheap products.58. What does the author do?A. She's a teacher.B. She's a housewife.C. She's a media person.D. She's a businesswoman.59. What does the author want to tell us?A. How to expose bad tricks.B. How to reserve airline seats.C. How to spend money wisely.D. How to make a business deal.BIt’s hard to find a star shining brighter in Nashville than Kenny Chesney. Since he tookoff They baby is just one day old and has not yet left hospital. She is quiet but alert （警觉）. Twenty centimeters from her face researchers have placed a white card with two black spots on it. She stares at it carefully. A researcher removes the card and replaces it by another, this time with the spots differently spaced. As the cards change from one to the other, her gaze（凝视）starts to lose its focus —until a third, with three black spots, is presented. Her gaze returns: she looks at it for twice as long as she did at the previous card. Can she tell that the number two is different from three, just 24 hours after coming into the world?Or do newborns simply prefer more to fewer? The same experiment, but with three spots shown before two, shows the same return of interest when the number of spots changes. Perhaps it is just the newness? When slightly older babies were shown cards with pictures of objects (a comb, a key, an orange and so on), changing the number of objects had an effect separate from changing the objects themselves. Could it be the pattern that two things make, as opposed to three? No again. Babies paid more attention to squares moving randomly on a screen when their number changed from two to three, or three to two. The effect even crosses between senses. Babies who were repeatedly shown two spots became more excited when they then heard three drumbeats than when they heard just two; likewise （同样地）when the researchers started with drumbeats and moved to spots.60. The experiment described in Paragraph 1 is related to the baby’s__.A. sense of hearingB. sense of sightC. sense of touchD. sense of smell61. Babies are sensitive to the change in______.A. the size of cardsB. the colour of picturesC. the shape of patternsD. the number of objects62. Why did the researchers test the babies with drumbeats?A. To reduce the difficulty of the experiment.B. To see how babies recognize sounds.C. To carry their experiment further.D. To keep the babies’ interest.63. Where does this text probably come from?A. Science fiction.B. Children’s literature.C. An advertisement.D. A science report.【参考答案】21-25 BACC C 26-30 BA B DC 31-35 ABBBB36-40CBACD 41-45ABACC 46-50BDBCD 51-55CDADC56-60 AACCB 61-63 DCD附：【短语整理二】16. get into our new jeans in deep red 穿上我们店里最新款的深红色的牛仔裤get into 进入，陷入17. day and night = night and day 日夜，昼夜，整天18. have sth in mind 记得，记住；想到19. be concerned with 牵涉到，与…有关20. put sth together 把…加起来；装配；整理（思路，意见等）21. come up with 想出，提出(主意)22. lead better lives 过更好的生活23. It’s time to do sth 是做某事的时候It’s (high) time sb did sth 某人早该做某事It’s the first time that sb have (has) done sth 这是某人第一次做某事24. be smart about sth 对…精明。

Module 4 Unit 1 综合练习一、根据句子意思选择方框内合适的词组，并用其正确形式填空。

1. The software protect computers from being attacked by viruses.2. It took them a long time how to start the equipment.3. John has a way to his opinion while using as few words as possible.4. Popular music especially teenagers.5. He is too smart to that trick.6. There are many difficulties7. Allow children the space to voice their opinions they are different from your own.8. John is a naughty student. He likes to his classmates.9. The animals starvation in the snow.10. Sore throat and foods like onions and garlic may cause .二、根据句意, 选用方框内所给动词的适当形式填空。

(注意时态、语态、非谓语动词) 1. Really sorry for the trouble —I didn ’t to bother you.2. I wonder how they are going to to my suggestion.3. These measures are at preventing violent crime.4. Many thousands have from the new treatment.5. He was caught on the test.6. At the street corner there is a big poster (海报)a new mobile phone.7. Aspirin will you of your headache.8. The young man the old woman into believing he was a rich man.9. I don ’t have enough money a new car.10. I was not at all __________ at the news that the corrupt principle had been arrested.三、用括号中所给单词的适当形式填空。

Unit1 Advertising-Reading测试一、完形填空At the time when Bill and Rose got married, neither of them had much money. So they were 1 to buy a house or flat. For the first years of their 2 life, they, therefore, 3 in rented (租凭的) flats. Then Bill’s father died and 4 him some money, so they bought a house. When they moved into it for the first time, one of Bill’s 5 sent him a bottle of wine as a present to celebrate his entry (住进) into the first house he had owned. Bill and Rose had a lot of work to do, getting their things 6 , arranging the furniture, getting curtains and all the rest, so they 7 about the bottle of wine. In fact, they 8 it away in a cupboard without even unpacking (拿出) it. Bill and Rose already had two 9 when they moved into their new house, and a few months later, the third was born. When Rose came home from the 10 with the baby. Bill 11 some friends round to 12 its arrival, and they had a wonderful 13 , with plenty to eat and to drink. After the party had been on for some time, however, Bill found that the wine was 14 . 15 , he remembered the bottle which his friend had given him when they had moved into the new house and which was still lying unpacked in a 16 somewhere in the house. He found it with some difficulty and 17 it into the living-room where his 18 were sitting. When he had unwrapped the bottle, he saw a card tied to it, so he took it and read it 19 to others. 10 said “Bill, take good care of this one—it is the fir st one that is really yours.”1. A. unable B. trying C. advisedD. expected2. A. happy B. married C.sad D. bitter3. A. moved B. succeeded C. livedD. gave4. A. carried B. brought C.sent D. left5. A. nieces B. workers C. friendsD. classmates6. A. unpacked B. prepared C. tied D. sold7. A. forgot B. thought C. lookedD. cared8. A. sent B. put C.took D. kept9. A. fathers B. daughters C. children D. dogs10. A. prison B. police station C. shop D. hospital11. A. demanded B. expected C. invited D. wished12. A. join in B. celebrate C. attendD. drank13. A. party B. time C.day D. rest14. A. served B. finished C. preparedD. bought15. A. And B. Therefore C. Luckily D. Although16. A. cupboard B. box C. table D. living-room17. A. sent B. brought C. fetchedD. led18. A. family B. wife C. guestsD. workers19. A. silent B. loud C. aloudD. calm20. A. He B. Which C. TheyD. It二、阅读理解：AAdvertising gives useful information about which products to buy. But modern advertising does more than gives news about products and services. Today’s advertisements , or ads, try to get consumers(消费者) to buy certain brands(品牌) . Writers of advertising are so skillful that they can. sometimes persuade a consumer to wear a certain kind of clothing, eat a special kind of cereal(麦片) , or see a movie. Consumers might never even want a product if they did not see or hear advertisements for it.For example, you probab1y do not need the newest cereal in the supermarket. There are probably many cereal brands on your kitchen shelves. You may not have space on a shelf for another. But if you see ads about a new cereal that is your extra-tasty and has a free prize in the box, you may want it.Advertising must get attention. To be effective, it must be exciting, entertaining, or provide some pleasure. The secret of writing good advertising copy is to offer a good idea as well as a product. The idea is what the ad is really selling. One example is an ad that says eating a certaincereal will make a person do well in sports. That cereal brand may sell better if consumers think it offers strength and energy.1. What is discussed in this passage?A. The content of modern advertising.B. The skills of modern advertising.C. The results of modern advertising.D. The writing of modern advertising.2. According to the passage, a good advertisement should .A. be both persuasive and effectiveB. give people useful informationC. show people a productD. show people a new idea of a product3. From the passage, we know that .A. modern advertising has less effect on customersB. once customers see ads about a new cerea1, they are sure to buy itC. cereal can make people strongD. cereal is a kind of food which is popular among people4. What can we infer from the passage?A. Customers can easily be persuaded by advertisements.B. Customers should be persuaded by advertisements.C. It’s impossible for customers to buy a product without advertisements.D. Customers buy products according to their demands rather than the advertisements.BAre you worried by the rising crime rate? If you are, you probably know that your house, possessions and person are increasingly in danger ofsuffering from great rise in the cases of burglary and attack.Figures show an ever-increasing crime rate, but it is only too easy to imagine "It will never happen to me". Unfortunately, statistics show that it really can happen to you and, if you live in a large city, you run twice the risk of being a victim.Fortunately, there is something definite which you can do. Protect Alarms can help to protect your house with a burglar alarm system which is effective, simple to operate and easily affordable.You must remember that owning a burglar alarm is no indication that your house is packed with valuable possessions. It quite simply indicates to unwelcome visitors that yours is one house they will not break into easily, so they carry on to an unprotected house where their job is made a lot easier.Send now for our free leaflet telling you how we can Protect Alarm your house quickly, easily and cheaply. Complete and tear off the slip below and post it to us. Postage is free. Also, telephone us on 327 6721 where we have a round-the-clock answering service. It costs nothing to find out about Protect Alarm.1. Anyone who takes an interest in the crime rate will, according to the text, be aware that___________.A. more burglars are being caught than ever beforeB. people have more possessions to worry about nowadaysC. burglars are more at risk than they used to beD. homes are more likely to be broken into nowadays2. It seems that people who live in cities are ____________A. more often victims than those living in other areasB. of the opinion that statistics are wrongC. twice as well as people living in other areasD. of the opinion that burglars only rob unprotected homes3. The writer of the text wants to give the impression that the Protect Alarm system is _____.A. elementaryB. everlastingC. experimentalD. economical4. The article claims that possessing an alarm system will _________.A. show burglars that you have something worth stealingB. persuade burglars not to break into your houseC. make the burglars' job less complicatedD. persuade burglars to try again another time5. In order to find out more information about this alarm system one can _______.A. buy a leafletB. write enclosing a stamped, addressed envelopeC. sign a contractD. phone at any time of day or night6. The underlined word "Figures" in the second paragraph can be replaced by" "A. IllustrationsB. FingersC. NumbersD. Statistics7. He was unlucky that his house was __________ last night.A. smashed intoB. burst intoC. broken intoD. transported into8. He shouldn't run the ____________ of losing his life crossing the roadwith the green light on.A. riskB. dangerC. threatD. frightCAmbassador HotelWelcome to the Ambassador Hotel. To make your stay as enjoyable as possible, we hope you will use our facilities to the full.Dining RoomBreakfast is served in the dining mom from 8 a. m. to 9: 30 a.m. Alternatively, the room staff will bring a breakfast tray to your room at any time after 7 a.m. In this case, please fill out a card and hang it outside your door when you go to bed.Lunch: 12:00a.m. to2:30p.m.Dinner: 7:30 p.m. to 9:00 p.m.Room ServiceThis operates 24 hours a day; phone the reception desk, and your message will be passed on to the room staff.TelephonesTo make a phone call, dial 0 for Reception and ask to be connected. We apologize for delays in putting calls through when the staff are very busy. There are also public telephone booths near the Reception Desk.. Early calls should be booked with reception.LaundryWe have a laundry in the hotel, and will wash iron and return your clothes within 24 hours. Ask the room staff to collect themBarThe hotel bar is open from 12 a.m. to 2 p.m. and 7 p.m. to 1 a.m.1. You would see this notice _________ .A. in a hotel barB. in a hotel dining roomC. in a bedroom of a large international hotelD. in the entrance of a small family hotel2. What should you do if you have arrived to stay at the hotel at 2 a.m. and want something to eat?A. Go to the hotel shop.B. Go to the hotel bar.C. Hang a message outside your door.D. Phone Reception.3. What should you do when you come back to the hotel to make an important call and see a lot of people around the Reception desk?A. Go to your room and phone from there.B. Ask at the Reception desk.C. Use one of the telephones in the entrance hall.D. Go out again and look for a public phone box4. Wha t do you think a room staff’s last job is before he goes off duty at6 p.m.?A. Lay the tables in the dining room.B. Check the bedroom doors.C. Start preparing the breakfast.D. Wake any of the guests who have asked for early calls.DWill it matter if you don’t take your breakfast? Recently a test was given in the United States. Those tested included people of different ages, from 12 to 83. During the experiment, these people were given all kinds of breakfasts, and sometimes they got no breakfast at all. Special tests were set up to see how well their bodies worked when they had eaten a certain kind of breakfast. The results show that if a person eats a proper breakfast, he or she will work with better effect than if he or she has no breakfast. This fact appears to be especially true if a person works with his brains, if a student eats fruit, eggs, bread and milk before going to school, he will learn more quickly and listen with more attention in class. Contrary to what many people believe, if y ou don’t eat breakfast, you will not lose weight. Thisis because people become so hungry at noon that they eat too much for lunch, and end up gaining weight instead of losing. You will probably lose more weight if you reduce your other meals.1. The results of the test show that ______A. breakfast has great effect on work and studies.B. breakfast has much to do with people’s health.C. a person will work better if he has simple breakfastD. breakfast only affects those who work with their brains .2. The passage mentions that many people believe that if you don’t eat breakfast, you will____.A. not lose weightB. be healthierC. gain weightD. lose weight3. We can infer from the passage that _____A. one can work better without breakfast.B. morning diet will do good to your health.C. reducing lunch and supper will help lose weight.D. breakfast is more important than lunch and supper.4. What is the best title for this passage?A. Good BreakfastB. Why Eating Breakfast?C. No eating, No gainingD. What is breakfastSuggested answers:完形填空1. 文章说“他们刚结婚时谁也没钱”，因此买房子是不可能的，根据意思选择unable。

一、根据首字母或汉语提示写出正确的单词1. The jacket is a real ________(便宜货) in the clothes shop at that price at the moment.2. More and more people are ________(咨询) their accountants about the new tax laws.3. Have you any ________(评价) on the proposals?4. This is a ________(运动) to stop people drinking when they drive.5. This course is beyond the ________(理解) of lower-class pupils.6. At sunset, there was a b________ of red across the western sky.7. The work that must be done before building a house is to make a good d________．8. P________，I don't care how it will get done, only if it's done quickly.9. I had four shots but I didn't even hit the t________．10. The government u________ on industry the importance of low pay settlements.二、用所给短语的适当形式填空be proud of; provide…for; lead a…life; share…with; appeal to1. I ________ a room ________ my friend Jack while we were on holiday last week.2. The advertisements with famous film stars ________ young people greatly.3. He ________ very ________ having a friend with such noble ideas.4. If I could get work I should be only too willing to ________ food and clothing ________ those poor children.5. During the war time, people in that country ________ rather miserable ________．三、根据汉语提示完成句子1. We are ________ used to them ________(如此……以至于) we often do not even realize how many we see and hear in a day.2. China has strong laws to ______ ______ ______ (保护人们免受) advertisements that lie or try to make people believe untrue claims about products or service.3. ________ ________ (即使) an ad does not lie, it does not mean _______ _______ _______________(它总是无辜的)．4. PSAs ________ ________(旨在……) teach us and help us lead better lives.5. ________ ________ ________ ________ ________ ________ ________(并非所有的广告都捉弄我们) though.四、翻译下列句子1. 你必须把孩子的这些坏习惯纠正过来。

Module 4 Unit 1 Reading任务单1.Read the passage and do the following true (F) or false (F) questions(1) Advertisements are found in many places. _____(2) Advertisements are always meant to promote a product or service. _____(3) All advertisements tell the complete truth. _____(4) PSAs and commercial ads use some of the same methods. _____(5) Commercial ads can often give us valuable information about how to live ourlives._____(6) An ad warning people against smoking is an example of PSAs. _____2. Fill in the blanksAdvertisements, which often use (1)_________ words and pictures, play an important (2) ________ in our lives. There are 2 main (3)________ of ads. One is called (4) __________ ads, which are (5) ________to buy a product or service, or to believe in an idea. But they don’t tell (6) ________ the (7)_________truth. Another one is called PSAs, which use (8) _________ pictures and (9)_________language, are often placed for (10) ________. They (11) _________ with many social (12)_________ and are made to (13) ______ the public, which often affected public (14) ________. All of these ads are meant to (15) ______ the public and we can learn a lot by following the advice. In a word, when it (16)______ to ads, we must use our(17) _______ and not be a (18) ________ to them.3.Reading comprehensionAAssistant Professor, Musical Theatre DanceWichita State University seeks a full-time, 9-month assistant professor,beginning in August. Applicants are required to have a degree in dance area, teaching experienceat a professional or college level, ability to direct and teach stage movement. The salary depends on qualifications and experience.For complete information visit .Full Professor in Theatre and DanceThe Department of Theatre & Dance at the University of California at San Diego () is seeking an experienced theatre artist in lighting design. Applicants must work for us for at least one year. Significant professional experience is required. This position is expected to teach at both graduate and undergraduate levels.A review of applications will start on June 1st. Application deadline: September 1st.Technical Director in Performing and Fine ArtsDeSales University’s Performing and Fine Arts Department seeks a highly skilled, professional technical director. The position is a 10-month staff position with the possibility of summer employment with the Pennsylvania Shakespeare Festival. Professional experience is required; MFA is preferred.Please email materials to john.bell@ . Screening of applications begins immediately and will continue until the position is filled.Assistant Director— Media Resources CenterMaryland Institute College of Art is seeking an Assistant Director of Media Resources Center in the Academic Affairs Division.Qualifications for the position include a degree in Art History or related fields with knowledge of art and design history, library experience, excellent interpersonal and communication skills and familiarity with photoshop and scanning.A review of applications will begin immediately; job announcements will remain open until the position is filled. Applicants are required to work for us at least 11 months. They can send emails to jobs@ . The salary differs depending on your experience. Please include your desired salary in your application letter.(1) If an applicant has 9.5-month free time, he or she can pay close attention to the ad of____.A. Full Professor in Theatre and DanceB. Assistant Professor, Musical Theatre DanceC. Technical Director in Performing and Fine ArtsD. Assistant Director— Media Resources Center(2)If you have excellent interpersonal and communication skills, you can apply to _______.A. Wichita State UniversityB. the University of CaliforniaC. DeSales UniversityD. Maryland Institute College of Art(3) According to the advertisements, we can learn that _______.A. all the jobs mentioned in the text require experienceB. all the jobs mentioned above promise a good salaryC. all the reviews of applications will begin immediatelyD. all the job announcements will remain open until the positions are filledBNo one knows for sure when advertising first started. It is possible that it grew out of the discovery that some people did certain kinds of work better than others did them. That led to the concept of specialization, which means that people would specialize, or focus, on doing one specific job.Let’s take a man we’ll call Mr. Fielder, for example. He did everything connected with farming. He planted seeds, tended the fields, and harvested and sold his crops. At the same time, he did many other jobs on the farm. However, he didn’t make the bricks for his house, cut his trees into boards, make the plows(犁), or any of the other hundreds of things a farm needs. Instead, he got them from people who specialized in doing each of those things.Suppose there was another man we shall call Mr. Plowright. Using what he knew about farming and working with iron, Mr. Plowright invented a plow that made farming easier. Mr. Plowright did not really like farming himself and wanted to specialize in making really good plows. Perhaps, he thought, other farmers will trade what they grow for one of my plows.How did Mr. Plowright let people know what he was doing? Why, he advertised,of course. First he opened a shop and then he put up a sign outside the shop to attract customers. That sign may have been no more than a plow carved into a piece of wood and a simple arrow pointing to the shop door. It was probably all the information people needed to find Mr. Plowright and his really good plows.Many historians believe that the first outdoor signs were used about five thousand years ago. Even before most people could read, they understood such signs. Shopkeepers would carve into stone, clay, or wood symbols for the products they had for sale.A medium, in advertising talk, is the way you communicate your message. You might say that the first medium used in advertising was signs with symbols. The second medium was audio, or sound, although that term is not used exactly in the way we use it today. Originally, just the human voice and maybe some kind of simple instrument, such as a bell, were used to get people’s attention.A crier, in the historical sense, is not someone who weeps easily. It is someone, probably a man, with a voice loud enough to be heard over the other noises of a city. In ancient Egypt, shopkeepers might hire such a person to spread the news about their products. Often this primitive form of advertising involved a newly arrived ship loaded with goods. Perhaps the crier described the goods, explained where they came from, and praised their quality. His job was, in other words, not too different from a TV or radio commercial in today’s world.(4) What probably led to the start of advertising?A. The discovery of iron.B. The specialization of labor.C. The appearance of new jobs.D. The development of farming techniques.(5) To advertise his plows, Mr. Plowright __________.A. praised his plows in publicB. placed a sign outside the shopC. hung an arrow pointing to the shopD. showed his products to the customers(6) The writer makes up the two stories of Mr. Fielder and Mr. Plowright in order to___________.A. explain the origin of advertisingB. predict the future of advertisingC. expose problems in advertisingD. provide suggestions for advertising(7) In ancient Egypt, a crier was probably someone who______.A. owned a shipB. had the loudest voiceC. ran a shop selling goods to farmersD. functioned like today’s TV or radio commercial(8) The last two paragraphs are mainly about_______.A. the history of advertisingB. the benefits of advertisingC. the early forms of advertisingD. the basic design of advertising附录1：本课课文AdvertisementsNowadays, we can find advertisements almost wherever we go. We are so used to them that we often do not even realize how many we see and hear in a day. I did some research on advertisements, and have some very important information to share with you.What is an advertisement?An advertisement uses words and pictures to persuade people to buy a product or service, or to believe in an idea. Newspapers, magazines, the Internet, radio and television are the most common places to find them. There are two main types of advertisements—commercial advertisements and public service advertisements (PSAs). A commercial advertisement is one which someone has paid for to advertise a product or service. PSAs are often run for free, and are meant to educate people about health, safety, or any other problem that affects public welfare.Does an advertisement tell people the complete truth?There are laws to protect people from advertisements that cheat people. However, we still must be aware of the skilful methods used in ads to try and sell us things. Even if an ad does not lie, it does not mean it is altogether innocent. One toothpaste ad declares, ‘Bright-Teeth fights bad breath!’ This statement tries to fool you into assuming that the toothpaste cures bad breath, yet it does not say that! All it says is that it fights it and that is not the same thing at all. One grocery tells customers, ‘You are proud of your cooking, so shouldn’t you buy the very freshest food?’ This ad is very clever, because it tells customers they are good cooks. However, it never says that this grocery has the freshest food! The grocery just hopes that when you read the ad, you will feel pleased with the nice comment, remember the words ‘freshest food’, and make a mental connection with the food in the grocery. We must not fall for this kind of trick!Public service advertisementsNot all ads play tricks on us though. PSAs use some of the same methods, like attractive pictures and clever language, but they are made to serve the public. PSAs aim to teach us and help us lead better lives. Our government understands this and has been using PSAs to educate people for many years. China began a nationwide public service advertising campaign in 1996, and since then various types of PSAs have appeared around the country. You have probably seen or heard some of them yourself, such as, ‘Yes to life, no to drugs’ and ‘Knowledge changes life’. These ads deal with widespread social concerns. There are also PSAs that educate people to support public service projects, such as Project Hope. Its motto is ‘Project Hope-educating every child’. There are even PSAs to teach us how to live healthy lives. One of these is, ‘When you smoke cigarettes, you are slowly killing yourself.’ All of these ads are meant to benefit the public, and you can often learn a lot by following the advice they give.Finally, I wish to tell you this: think about why you should do the things the ad suggests, or buy the product or service the ad promotes. When it comes to advertisements, we must all use our intelligence and not be a slave to them!附录2：【答案】1.(1) T (2) F (3) F (4) T (5) F (6) T2. (1) persuasive (2) role/part (3) types (4) commercial (5) meant (6) customers (7) complete (8) attractive (9) clever (10) free (11) deal (12) concerns (13) serve (14) welfare (15) benefit (16) comes (17) intelligence (18) slave3. BDA / BBADC。

单元达标基础落实Ⅰ、根据英语释义，写出相应单词1。

________：across the country2.________：to explain something3。

________：to advise sb、successfully4。

________：something that aids or promotes well。

being5。

________:to get or ask advice from6.________：to trick or fool7。

________：to push for something8。

________：to buy sth、9。

________:to combine or increase greatly10.________:to modernize or bring up to dateⅡ、同义词语替换1.I shall use this money to buy a new coat、______________2.I happened_to_see one of my old friends in the street yesterday、______________3.We were surprised to hear that she passed the test without much difficulty、______________4。

You'd better ask your teacher for_advice on how to improve your pronunciation、______________5。

Will you please introduce a good novel to me？______________Ⅲ、完成句子1.你能为我推荐一本好字典吗？Can you ____________________ a good dictionary？2。

【关键字】高中Unit 1 Advertising第一部分听力(略)第二部分英语知识运用(共两节，满分35分)第一节单项填空(共15小题；每小题1分，满分15分)请认真阅读下面各题，从题中所给的A、B、C、D四个选项中，选出最佳选项。

21.The parents’ meeting builds connection between teachers and parents，and connection benefits both sides.A.a；theB.a；aC./；/D.the；a答案 A解析考查冠词用法。

两个connection中，前一个为泛指，后一个为特指，即上文所指。

句意为：家长会在老师与家长之间建立了一种联系，这种联系对双方均有益。

选A项。

22.—Have you got any particular plans for the coming holiday?—Yes. ，I’m going to visit some homes for the old in the city.A.If everB.If busyC.If anythingD.If possible答案 D解析句意为：——对于即将到来的假期你有什么特别的计划吗？——有。

如果可能的话，我打算拜访一下城市里的一些敬老院。

A项“如果曾经有的话”；B项“如果忙的话”；C项不是固定结构；D项“如果可能的话”。

23.I want to know .A.what city does she come fromB.from what city does she comeC.from which city does she comeD.which city she comes from答案 D解析宾语从句用陈述语序。

24.If he in a proper way，maybe he could have been saved.A.had been treatedB.was curedC.had treatedD.treated答案 A解析由句意知此处为过去时的虚拟语气。

单元综合检测(一)Ⅰ.阅读理解(共15小题；每小题2分，满分30分)AThe city of San Francisco is a wonderful tourist attraction that offers many different things to see and do.The best way for a traveler to get a good look at the city is to take one of the many different tours there.Tour the City on FootWhen touring the city by walking, you aren't going to walk much.What's more, there are far more benefits.This kind of tour allows you to see as many buildings of the city as possible.A tour of the city on foot usually focuses on a more localized neighborhood level, which can be very interesting in a number of different ways.Hit the Waters of San Francisco BayThe waters of San Francisco Bay have played an important role in the city's development over the last century，Touring San Francisco from the water is a completely unique way for you to see this wonderful city.Take a Bus TourIf you want to see a wide variety of attractions from all over the city, one of the best things you could do is to book a tour through our company that offers services here.A bus tour of San Francisco is one of the most complete ways to experience the city.Tour San Francisco From the AirWhile it is one of the most expensive ways to see San Francisco, touring the city from the air is one of the most unique and thrilling ways to see the city.Seeing the city from high above allows you to get a full view of the city as tour guides point out attractions from high above.If you do decide to tour San Francisco by air, you'll be creating memories that you won't forget forever.We are a travel agency providing high­quality services and discounts.For more information, please click here.【语篇解读】本文是一则为旅行社登的广告。

Unit 1 Advertising Section C Grammar and usage 同步练习Ⅰ.单项填空1. (2021·红河高一检测) Our English teacher suddenly stopped and asked __________.A. what was the matterB. what the matter wasC. what is the matterD. what the matter is2. I think you should talk to your daughter and tell her __________ to solve the problem.A. which she could doB. what she can doC. which could she doD. what can she do3. When Jack arrived，he learned Mary __________ for almost an hour.A. had goneB. had set offC. had leftD. had been away4. (2021·台州高一检测)—Could you tell me __________？—Sorry，I have no idea.A. where lives Mr. SmithB. Mr. Smith lives whereC. where does Mr. Smith liveD. where Mr. Smith lives5. He asked __________ for the violin.A. did I pay how muchB. I paid how muchC. how much did I payD. how much I paid6. He said，“I am living with my brother.〞→He said that ________ was living with ________ brother.A. I；myB. you；yourC. he；hisD. he；my7. (2021·太原高一检测)You can never know __________ when she received our presents.A. how excited she wasB. how she was excitedC. how was she excitedD. how excited was she8. He asked，“Are you a Party member or a League member？〞→He asked me _________.A. am I a Party member or a League memberB. was I a Party member or a League memberC. if I was a Party member or a League memberD. whether was I a Party member or a League member9. My mother asked me to show my homework to her.→My mother said to me，“Show _________ homework.〞A. her myB. me yourC. her yourD. me his10. He said，“Don’t do that again.〞→He ________ me _________ that again.A. said to；not to doB. said to；don’t doC. told；don’t doD. told；not to do11. Do you know __________？A. where is her addressB. in which place is her addressC. what her address isD. the place her address is12. Excuse me，but can you tell me __________？A. where can I get to the libraryB. where I can get to the libraryC. how can I get to the libraryD. how I can get to the library13. The general said to the men，“Don’t stop practising.〞→The general __________ the men __________ practising.A. ordered；not to stopB. ordered；don’t stopC. said to；not to stopD. requested；to not stop14. John asked me __________ to visit his uncle’s farm with him.A. how would I likeB. if or not would I likeC. whether I would likeD. which I would like15. (2021·上海秋季高考)When changing lanes，a driver should use his turning signal to let otherdrivers know __________.A. he is entering which laneB. which lane he is enteringC. is he entering which laneD. which lane is he entering16. (2021·四川高考)Scientists study __________ human brains work to make computers.A. whenB. howC. thatD. whether17. (2021·辽宁高考)—It’s no use having ideas only.—Don’t worry. Peter can show you __________ to turn an idea into an act.A. howB. whoC. whatD. where18. (2021·新课标全国卷) When Alice came to，she did not know how long she __________ there.A. had been lyingB. has been lyingC. was lyingD. has lainⅡ.用括号中动词的正确形式填空1. The teacher said that light __________ (travel) faster than sound.2. He told us he had __________ (finish) reading the book.3. She told me __________ (not tell) him the news.4. We all know that practice __________ (make) perfect.5. She said she __________ (go) to England in 1998.6. He says that he __________ (buy) me a book yesterday.7. He told me that he __________ (teach) English since he came here.8. She asked him __________ (bring) her a cup of tea.Ⅲ.句型转换1. “I’ve found my wallet，〞he said to me.He __________ me that he __________ __________ __________ wallet.2.“I took it home with me，〞she said.She said that __________ __________ __________ it home with her.3. The teacher said，“The sun rises in the east and goes down in the west.〞The teacher said that the sun __________ in the east and __________ down in the west.4.“You must come here before five，〞he said.He said that I __________ to go __________ before five.5.“Did you see her last week？〞he said.He __________ __________ I had seen her the week __________.6. He said，“You can sit here，Jim.〞He __________ Jim that he __________ sit there.7. He asked，“How did you find it，mother？〞He asked his mother __________ __________ __________ found it.8.“Where have you been these days？〞he asked.He asked me __________ I __________ been __________ days.答案与解析Ⅰ. 1. A 句意：我们的英语教师突然停下来问怎么了。

Module 4 Unit 1 综合练习一、根据句子意思选择方框内合适的词组，并用其正确形式填空。

1. The software protect computers from being attacked by viruses.2. It took them a long time how to start the equipment.3. John has a way to his opinion while using as few words as possible.4. Popular music especially teenagers.5. He is too smart to that trick.6. There are many difficulties7. Allow children the space to voice their opinions they are different from your own.8. John is a naughty student. He likes to his classmates.9. The animals starvation in the snow.10. Sore throat and foods like onions and garlic may cause .二、根据句意, 选用方框内所给动词的适当形式填空。

(注意时态、语态、非谓语动词)1. Really sorry for the trouble —I didn ’t to bother you.2. I wonder how they are going to to my suggestion.3. These measures are at preventing violent crime.4. Many thousands have from the new treatment.5. He was caught on the test.6. At the street corner there is a big poster (海报)a new mobile phone.7. Aspirin will you of your headache.8. The young man the old woman into believing he was a rich man.9. I don ’t have enough money a new car.10. I was not at all __________ at the news that the corrupt principle had been arrested.三、用括号中所给单词的适当形式填空。